RV/FW10 FASHION WEEK RETREAT September 11 - 16, 2010 PUBLICATIONS

RV/FW10 Allure, AOL Style, Associated Press, Boston Globe, Robert Verdi, television personality, celebrity stylist and arbiter of good taste, Boston Herald, Huffington Post, CBS, CLEARCHANNEL, opened the doors of his Luxe Laboratory for RV/FW10, the sixth season of the ex- CNBC, International, Fashion Syndicate, Cosmopolitan clusive fashion week retreat where editors, influencers and celebrities discovered Magazine, E!, Ebony Magazine, Elle Décor, Essence, Ev- the key to surviving the season in high-style. RV/FW10 in September 2010 offered ery Day with Rachael Ray, Family Circle, FOX Interactive the fast track to fabulous during NYC Fashion Week with exclusive services, effort- Media, GLAMOUR MAGAZINE, Harper’s Bazaar, Health less indulgences, savvy solutions and fresh style finds. Just blocks from the tents Magazine, Health, InStyle, HollywoodLife, Ladies’ at Lincoln Center and steps from satellite shows at Milk Studios, the private retreat Home Journal, Life & Style Weekly, Lucky, LX New York, was the perfect pit stop where elite fashion insiders will came to relax, revitalize Marie Claire, Men’s Health, NBC “The Thread” “Want and refresh for a fabulous return to the front row. This”, New York Daily News, New York Post, NY Insider TV, Nylon Magazine, O, The Oprah Magazine, People en Espanol, Real Simple, Rolling Stone, Seventeen, Star, Styledon.com, Stylesight, The Tobe Report, Time Out New York, Total Beauty, Travel+Leisure, UrbanDaddy, Vibe, VOGUE MAGAZINE, Wall Street Journal, Wash- ington Post, WNBC, Woman’s Day, Zink t GUESTS

Khloe Kardashian Leigh Lezark Ferras Elliana Placas 1) Swing by in style in a Mercedes-Benz Keeping Up w/ the Kardashians DJ, Model, Socialite - Misshapes Singer Fashion Director, Essence 2) Tame your tresses with a blow-out by Red Door Spas 3) Make a statement with Elijah Wood Geordon Nicol Taryn Brooks James Aguilar RV/FW10 Actor MIsshapes Singer, Host TV Host, Full Frontal Fashion ROBERT VERDI, INC a Ginger+Liz manicure 4) Steal attention . with a Stila make-up touch up 5) Sip X- Bethenny Frankel Fabiola Beracasa June Ambrose Lauren Ezersky WELCOMES YOU TO THE Rated cocktails at the beauty bar 6) Relax Real Housewives of New York Socialite Celebrity Stylist Host , Behind the Velvet Ropes FASHION WEEK RETREAT & enjoy stylish new massage chairs from Alex McCord Shoshana Bush Katrina Szish Joseph Errico AT LUXE LABORATORY Panasonic 7) Blow off steam & get your Real Housewives of New York Actress TV Fashion Correspondent Fashion Director, Nylon garments pressed with Panasonic cordless LIVING ROOM irons 8) Love your look with Linea Pelle Simon Van Kempen Emma Snowdon-Jones Dani Stahl Adrien Field 7 Real Housewives of New York Socialite Style Director, Nylon Magazine Fashion Director, Vibe LIBRARY leather accessories 9) Event Exclusive: catch 1 ENTER 13 Coca-Cola’s stylish Fashion Pops accessory Shontelle Lizzie Tisch Joanna Coles Jenn Falik Singer-Songwriter Socialite Editor-in-Chief, Marie Claire Fashion Correspondent, LX NY 9 10 11 12 pairings 10) Find your new go-to denim 8 6

TERRACE style of Vintage Revolution Jeans 11) Check Nigel Barker Kim Kassel Brian Boye Anita Sarsidi out chic coats from Tulle 12) Spoil your pup America’s Next Top Model Socialite Fashion Director, Men’s Health Design & Decor Editor, Elle Decor 17 16 15 14 2 6 with pet accessories from The Shabby Dog J. Alexander Zani Gugelmann Lucy Kaylin Harriette Cole KITCHEN DINING ROOM 13) Share your Visions of Fashion at the Video America’s Next Top Model Socialite O, The Oprah Magazine Ebony Magazine Confessional from 1•Day Acuvue® TruEye™ TERRACE 4 Brand Contact Lenses 14) Sport stylish Gloria Govan Michael Del Zotto Memsor Kamarake Alexandra Parnass shades from Jee Vice 15) Perk up at the VH1 Basketball Wives New York Rangers Stylist Beauty Director, Harper’s Bazaar 5 SPA 3 Nescafé Dolce Gusto Coffee Bar 16) Grab Keith Powell Brian Boyle Deb Watson Joanna Bober Refresh and rehydrate w/ smartwater and vitaminwater zero. Blue Print Cleanse snacks to stay healthy on 30Rock New York Rangers Stylist Home, Director, InStyle Magazine the go 17) Define your personal design style TWEET FROM THE RETREAT USINg #RVFW. Mia Moretti Paul Johnson Calderon Anne Vincent Caitlin Kiernan with Farrow & Ball DJ & Socialite Actor, High Society Merchandising Director, VOGUE Beauty Director, Life & Style Weekly COLLATERAL @MIAMORETTI TWITTER KICKOFF Picking up @foshosh in our loaner S550 and getting dolled up at #RVFW ...works over time to play! 6,666 followers

@JUNEAMBROSE Fashion Wk Chronicles:After a morning of pumping around Licoln Center Needed a massage in Pana- sonic Chair! Intense. 125,517 followers @REAL_SIMPLE Stopped by @Robertverdi Fashion Week Twitter 13,500 TWEETS & A REACH 18 MILLION + event to bring you some great finds...stay tuned! The week-long retreat kicked off with one of Verdi’s #rvfw #rsfw 98,499 followers renowned Twitter Parties where influencers & online editors gathered for Robert’s presentation of his style Save the Date, Evite, and Invitations @SEVENTEENMAG Hot new color alert! Metallic silver nails (Tuck Me In picks, livestreamed online for consumers to participate. Electronic invitations to attend the retreat were sent to an influential list of 600 media, celebrities & VIPs and shade) at the #RVFW event from @gingerandliz! So Verdi & guests tweeted the news to twitterers chiming 200 additional online media guests received the evite to the retreat’s opening weekend. 300 of the most chic for fall 93,327 in online, lighting the fire that already reached over 18 influential invitees also received hand delivered VIP passes & print invitations. million people over the course of the week! @MCCORDALEX With @simonvankempen & @robertverdi at #rvfw @FASHION_SPOT having fun!!! (@ Robert Verdi’s Luxe Laboratory w/ Bejeweled soda bottles at #rvfw @simonvankempen) 53,403 followers 10,314 followers @COSMOONLINE @RobertVerdi Want a chance to win my NYFW fav @ALYWALANKSY picks? Keep tweeting with me! #RVFW At @robertverdi’s luxe lab: Tune in for our #nyfw 37, 373 followers tweet-up at 6 pm est! #rvtips #mbfw 9,205 followers @LUCKYMAGAZINE At the Robert Verdi Fashion Week Retreat. Massage @DESIGNTHERAPY chair is changing our lives. See @raysiegel smile What’s this? A cordless iron! Panasonic’s freestyle Twitter Party Evite, Media Alert, and Presentation #rvfw #nyfw 40,917 followers iron is so smart @panasonicdirect Evite sent out to top online editors to attend in person (left), online alert for remote media & twitterers (center), 9,133 followers plus presentation with images & information about each item shown the 103” plasma screen during livestream @SIMONVANKEMPEN event & sent to retreat attendees after the event (right). W/ @McCordAlex and the Fabulous @RobertVerdi @SECONDCITYSTYLE #RVFW (@ Robert Verdi’s Luxe Laboratory) From the runway to the hallway! Fashionable paint. Contests 24,835 followers @farrowandball. #RVFW RV styles interiors 2! Who knew? 8,076 followers Thousands of twitter- @THEFRISKY ers entered to win the Have A Party In Your Mouth. @xratedcocktails –Try @THEMISSHAPES super-luxe giftbag from the “Extra Small” (96 calories): X Rated, soda, and @robertverdi lounge relaxing for a minute before the event filled with all big chunk of lime. #RVFW 16,720 followers more #nyfw madness. Massage chairs...amazing. Robert’s picks for Fashion 7,271 followers Week. Robert unveiled his picks included in @FASHIONINDIE @STYLEIT the giftbag one-by-one Lovin these Robert Verdi designed coke inspired @smartwater #rvfw I need smartwater to sponsor during the twitter party rings. Faving the Coke Zero!!! #rvfw my life. Only bottled water I drink and the competition was 6,017 followers 6,008 followers posted on the event blog Daily Emails and promoted at the @FASHIONSTBEAUTY @RACHAELRAYMAG retreat. Consumers at home tweeted why they loved each pick for the A Daily e-mail listing highlights and event Here for Fashion Week retreat (@ Robert Verdi’s @RobertVerdi we’ll be there! My Tweet This! Party is chance to win them all. services was sent out to guests each day Luxe Laboratory w/ @thisthatbeauty @styleit @lian- THIS Sat. @6PM!! Tweet along + watch live #RVFW during the retreat. nefarbes) 2,785 followers 10,355 followers Living Room Entrance, Library, & Terrace SERVICES LIVING ROOM Panasonic Relax and Blow Off Steam stations, Participants arrive via Mercedes-Benz car service. including iron bar featuring the 360° Freestyle Library featuring 1-Day ACUVUE TrueEye lenses Cordless Iron & two Panasonic Massage Sofa with Video Confessional capturing guests’ “Vi- Chairs. Re-hydration station w/ smartwater, and sions of Fashion Week” plus photos take with handbags & leather accessories from Linea Pelle. the Fuji Instax Cameras. Outdoor seating on the LIBRARY ENTER terrace with and re-hydration stations.

TERRACE KITCHEN DINING ROOM

KITCHEN DINING ROOM SPA

SPA LIVING ROOM Kitchen & Dining Room LIBRARY ENTER Coca-Cola Fashion Pops with event exclusive rings designed for the retreat, Healthy snacks from Blue Print Cleanse, re-hydration with vi- TERRACE Spa taminwater zero and smartwater, coffee from LIVING ROOM Blow dry and finish from Elizabeth Arden Red Nescafé Dolce Gusto, and interior design from Door Spas, Beauty Bar serving X-Rated Cocktails, Farrow&Ball. Vintage Revolution Jeans Denim LIBRARY Bar, coats from Tulle, pet accessories courtesy of ENTER Make-up touch ups from Stila, Manicures with Ginger+Liz, re-hydration station with vitamin- The Shabby Dog, and sunglasses from Jee Vice. water zero, and relaxation station in Panasonic

TERRACE SPA massage chairs.

KITCHEN DINING ROOM

Page # joanna Coles & Robert Verdi Zani GugelMANN j. alexander & Ressurrection DESIGNERS shontelle

Nigel Barker robert verdi & winky JUNE AMBROSE adrian field PAUL JOHNSON CALDERON

Gloria Govan Elijah Wood j. alexander NY Rangers PLAYERS Michael del zotto & brian boyle Taryn brooks for Cambio style CABePTIONthenny FRankel Shoshanna Bush & DJ Mia Moretti

The MISSHAPES EMMA SNOWDEN JONES ZANI GUGELMANN, Ashley Mallinson, Robert verdi & Fabiola NYLON’s Dani Stahl

KHLOE KARDASHIAN 30ROCK’s keith powell PAMELA PeKERMAN Alex mccord & simon van kempen MEDIA INCLUDES

INTOUCH

NBC

THE NEW YORK OBSERVER

INTOUCH NY DAILY NEWS

STAR

STAR INTOUCH GAWKER NEW YORK POST- PAGE 6 VIBE THE DROP LAB BEAUTY IN THE BAG BEAUTY 411 MY LIFE ON & OFF THE GUEST LIST

THE KITTEN LOUNGE

BEAUTY SWEET SPOT

THISTHATBEAUTY CAMBIO STYLE WITH HOST TARYN BROOKS PRETTY CITY

COSMOPOLITAN MAGAZINE RADIO Robert Verdi featured on air the Friday after Fashion Week as the special guest to chat about Fash- RAMSHACKLE FASHION. ion Week round-up with Cosmo DJ who attended RV/FW10 J’ADORE YOU MORE BEAUTYSTAT ADVICE SISTERS GLAM STYLE.BEAUTY