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CSR Communication Book 2014 Future

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CSR Communication Book 2014 Future About the Front Covers A childlike curiosity is fundamental to realizing Kaneka’s long-term vision of building a more impressive and productive CSR Communication Book 2014 future. The three colored balls indicate that we are always there for the young, and graphically complement the special corporate social responsibility features in this report. ? Why CSR? corporate social responsibility ! Osaka Head Office 2-3-18, Nakanoshima, Kita-ku, Osaka 530-8288, Japan Tel: +81-6-6226-5050 Fax: +81-6-6226-5037 This printed matter is using FSC® certified paper includes sources from responsibly managed forests. Tokyo Head Office The environment-friendly vegetable oil ink is used for printing. 1-12-32, Akasaka, Minato-ku, Tokyo 107-6025, Japan Tel: +81-3-5574-8000 Fax: +81-3-5574-8121 Commitment of Top Management Overcoming Existing Boundaries to Build Kaneka's ReputationReputation throughthrough the Trust for People and Technology We will Continue Seeking to MakeMake WishesWishes ComeCome TrueTrue through Science “Go beyond the border !” We are determined to pursue R&D • Increase the scale of our own and other 2013. Although none of the accidents that embraces the opportunities resulting companies, divisions, and organization were grave, we viewed them as a bad from such changes. through mergers and acquisitions, alli- omen. Management is greatly concerned ances, and other initiatives and determined to do whatever it takes to Launching a New Medium-term • Broaden markets by operating globally prevent further mishaps. Plan • Transform and accelerate R&D to pur- We know that there are no shortcuts sue sustainable growth and that we must remain true to our basic On April 1, 2014 we embarked on a safety principles. We will reinvigorate the three-year management plan that under- We will step up expansion beyond exist- risk awareness of employees involved in pins the Declaration of Kaneka United, ing frameworks by collaborating in a manufacturing and reconfirm our equip- which we deployed in 2009 as part of our range of diverse fields. ment safety measures. long-term management vision for 2020. By succeeding, we will build a To date, we have undertaken various trusted reputation among all stakehold- Kaneka Group will continue striving to efforts in the spirit of change and growth ers for bringing people and technology overcome boundaries in keeping with its and have evolved as an industry pioneer. together and optimize the value of our “Go beyond the border slogan,” leverag- Environmental Awareness is a veloped nations to a degree never be- work. Then there are the technological Under the new plan, we seek to acceler- commitment to leveraging science to ing diverse tools to improve communica- Key Management Priority fore experienced in human history. We integrations that are driving advances in ate our evolution and institute bolder make wishes come true. tion with stakeholders. As always, we therefore need to shift our focus from automotive informatics and smart houses. reforms. We will overcome existing appreciate your candid feedback on our I was appointed president on April 1, petrochemicals to the pursuit of social Such swift and dramatic techno- boundaries to capitalize on exciting new Safety above All activities. 2014 to lead the Kaneka Group. The sustainability. The aging of society has logical changes are paradigm shifts. An opportunities, drawing on the following world is changing rapidly, making it even raised many issues relating to medicine entity like Kaneka that seeks to develop five key drivers for growth. Safety is the foundation of manufactur- more important for management to iden- and nursing care. Other developments in- innovative technologies that resolve the ing and competitiveness. In the past few tify and tackle such transformations. clude the extraction and use of shale gas challenges of social developments must • Exceed customer expectations by fash- years, we have reiterated that safety is our From a global perspective, as the and oil within the United States, which refine its development capabilities so it ioning unique, market-leading products top priority. However, despite our goal world population continues to increase, has replaced its traditional oil-dependent can continue creating products that are • Expand our business to go beyond inter- of eliminating all accidents at Kaneka, Mamoru Kadokura President we are faced by aging societies in de- industrial structure with a new frame- high-tech and valuable. mediate materials manufacturing the number actually increased in fiscal Kaneka Corporation 2 KANEKA CSR Communication Book KANEKA CSR Communication Book 3 kaneka CSR 2014.indd 2 2014/09/08 17:25 kaneka CSR 2014.indd 3 2014/09/08 19:02 Kaneka Group CSR Communication Book 2014 Why do you need to CONTENTS • Commitment of Top Management 2 The Kaneka Group’s Corporate Philosophy and engage in CSR? CSR Positioning 6 Kaneka Business Operations 8 To operate globally, we have to • Special Features look beyond our own interests I Benefiting Customers Why do you publish the CSR Report? and consider the overall needs Providing Thermal Solutions that Enhance the of society. Compactness and Performance of Mobile Devices 10 What can we gain by reading it? II Safeguarding the Environment Protecting the Environment by Creating Advanced Manufacturing Sites 14 III Fulfilling Our Social Responsibilities Contributing to Malaysia’s growth by cultivating our manufacturing prowess and human resources 18 Stakeholder Highlights Corporate Social Responsibility Safeguarding the Environment 22 Benefiting Customers 24 Caring for Our Employees 26 Working with Business Partners 27 Many stakeholders use CSR reports Fulfilling Our Social Responsibilities 28 Why CSR? to reconfirm corporate value. This is Initiatives Related to the Great East Japan Earthquake 31 For the Kaneka Group to become a truly CSR-driven entity, all employees must ask themselves what they because they can measure the Group Company Initiatives 32 can do for society, and act accordingly based on the knowledge that both the Company and its employees business strengths, benefits, and Kaneka’s CSR Activity Performances and are members of society. Evaluations 33 Five years have passed since the Kaneka Group renamed the Responsible Care Report the CSR Report. problem-solving initiatives describe Third-Party Opinion 34 Editorial Afterword (Response to Third-Party In 2013, we renamed the digest version of the CSR Report the Communication Book and stepped up in the reports. Opinion) 35 dialogue with our stakeholders. Stakeholders responded to questions about what they expect from Kaneka Group and how well we are doing in that regard. In fiscal 2013, we continued groupwide initiatives to meet stakeholder expectations. This report seeks to enhance stakeholder engagement and present the Group’s CSR activities through its core businesses. We look forward to your feedback. Through its CSR activities, the Kaneka Group will continue generating new value for society by communicating closely with employees. CSR goes beyond social contributions. The satisfaction of our customers and From the next page, we showcase the other stakeholders resulting from our Kaneka Group’s CSR in the special business drives sustainable corporate features and highlights sections, as well Why is CSR necessary in as the positioning of CSR in the Kaneka growth. Group and its businesses. addition to donations, volunteer work, and other social contribution activities? Why do employees Organizational efforts alone are not enough to improve the corporate brand, because also need to engage stakeholders judge the actions of individual in CSR? employees. Employees must always keep ? !this in mind. See the PDF version of this report for more details. Kaneka CSR Search 4 KANEKA CSR Communication Book KANEKA CSR Communication Book 5 kaneka CSR 2014.indd 4 2014/09/08 17:25 kaneka CSR 2014.indd 5 2014/09/08 17:25 The Kaneka Group’s Approach to CSR The Kaneka Group’s Corporate Philosophy and CSR Positioning In keeping with the Declaration of Kaneka United, the Kaneka Group’s Basic CSR Policy forms the foundation of employee action to realize our Corporate Philosophy. Based on this policy, the key stakeholders in the Group’s CSR activities are employees, society, customers, the environment, shareholders and investors, and vendors. We endeavor to improve enterprise value to enhance stakeholder satisfaction through business activities. ■ Management Philosophy Structure “Declaration of Kaneka United” With people and technology growing together into creative fusion, we will break fresh ground for the future ① and tie in to explore New Values. Expresses our raison d’être and our social mission Corporate We are also committed to challenge the environmental issues of our planet and contribute to upgrade the quality of life. Philosophy Toward an Even More Impressive and Productive Future Hold in your hands the future you have always dreamed of. We are a highly perceptive and collaborative value-creating group or, as we like to say, a “Dreamology Company. (see note)” ② Note: "Dreamology" is an expression coined from 'dream' and 'logy' (science). Describes our key values Our "Dreamology Company" is a "highly perceptive and collaborative value-creating group." Corporate Ideals Basic CSR Policy The Kaneka Group will fulfill our corporate social responsibility through the materialization of our corporate philosophy with the earnest and forward-looking efforts of each employee. 1. We will strive to fully understand the cultural backgrounds, manners and customs of the countries and regions where we do business as a means of actively contributing to local societies and communities. ③ 2. We will abide by all relevant laws and regulations and, in undertaking our business activities, conduct ourselves in a fair manner based on free competition. Provides an action agenda for each employee for 3. We will place high priority on communicating with all our stockholders and stakeholders, and will disclose all pertinent information. materialization of our Corporate Philosophy Basic CSR Policy 4. We will respect the personalities and individuality of all our employees to support and encourage the development and utilization of their abilities.
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