Should Companies Invest in Sustainability?
Short Communication Civil Eng Res J Volume 7 - Issue 4 - March 2019 DOI: 10.19080/CERJ.2019.07.555717 Copyright © All rights are reserved by Yossi Sheffi Should Companies Invest in Sustainability? Yossi Sheffi* MIT Center for Transportation and Logistics, USA Submission: February 23, 2019; Published: March 15, 2019 *Corresponding author: Yossi Sheffi, MIT Center for Transportation and Logistics, USA Short Communication Three of the most revealing results of the research that led In April 2018, MIT Press published my book, Balancing to my book are that Green: When to Embrace Sustainability in Business (and When Not To). The book was a result of five years of primary research A. Companies cannot control most of their emissions even interviewing hundreds of executives in industry, government if they wanted to and NGOs. My original intent was to argue, as did others, that B. Most consumers are not willing either to pay more or business should take the lead because many governments are incur slight inconveniences in the name of sustainability, and paralyzed by discord and political calculus. Industry, I thought, being the source of most environmental impacts, can and should C. Jobs and economic development are more important lead the way (Figure 1). than sustainability. 1. It’s Outside the Four Walls For almost every company, most of its environmental footprint of a company’s products is not in its own operations. Instead, it comes from either its upstream supply chain (the deep-tiered network of suppliers, sub-suppliers, sub-sub-suppliers, and so on) or from downstream in the use phase (when consumers use and discard the product).
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