COMEBACK CITY the Reinvented Steel Town Has Jobs, a Healthy Real Estate Market, Lots of Public and Private Innovation—And Billions of Dollars of Natural Gas

Home , Black and Yellow, Byham Theater, Panther Hollow (valley), Primanti Brothers, Smith Micro Software, Wonder Boys

COMEBACK CITY The reinvented steel town has jobs, a healthy real estate market, lots of public and private innovation—and billions of dollars of natural gas. deltaskymag.com June 2012 101

pg 100-116.indd 1 5/7/12 9:25:03 AM PROFILE: PITTSBURGH

Clockwise from far left: The ﬁnale of the PNC Legacy Trail Ride from Washington, D.C., to Pittsburgh; Google Pittsburgh offices; Pittsburgh Symphony Orches- tra; Andy Warhol; Skyline of the “City of Bridges.”

PITTSBURGH’SSECOND ACT UNITY DEVELOPMENT (BIKERS); STRADA/DAVID ASCHKENAS (GOOGLE); THE ANDY WARHOL MUSEUM (WARHOL); How Steel City transformed from a one-industry town to a

thriving, multifaceted knowledge economy. By Christine O’Toole PAGE 102 CLOCKWISE FROM TOP LEFT: ALLEGHENY CONFERENCE ON COMM ON CONFERENCE ALLEGHENY LEFT: TOP FROM CLOCKWISE 102 PAGE

t’s hard to believe any American city, much Geographic Traveler’s list of must-see places to visit I less one in America’s Rust Belt, added 14,700 in 2012. jobs from March 2011 to March 2012 and now Pittsburgh is drawing on new talent and old boasts more jobs than it had at the beginning of resources to spur its resurgence. During the re- the recession in 2008. But that’s exactly what’s cession, southwestern Pennsylvania steadily add- happened in the Pittsburgh metro area. ed jobs in health care, ﬁnance, natural resources The city has welcomed $5 billion in new capi- and education. In ﬁve other sectors, it completely tal investment in its central business district in recouped recession job losses by 2011. the last six years. Regionwide, it has the nation’s “We are the only region in the country in highest percentage of young professionals with which downtown has regained all of its occupan- graduate degrees, was named by Moody’s Inves- cy and jobs since the beginning of the recession,” tors Service as the top commercial real estate says Allegheny County’s executive Rich Fitzger- market in the nation and was one of only two ald. “Thirty years ago, when heavy manufactur- PHOTOS, PAGE 101: ALLEGHENY CONFERENCE ON COMMUNITY DEVELOPMENT; DEVELOPMENT; COMMUNITY ON CONFERENCE ALLEGHENY 101: PAGE PHOTOS, American destinations to be included in National ing and steel collapsed, we lost 100,000 jobs in VISITPITTSBURGH (ORCHESTRA) ALLEGHENY CONFERENCE ON COMMUNITY DEVELOPMENT (SKYLINE) THIS PAGE JOSHUA FRANZOS (PITTSBURGH PROMISE)

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pg 101-116.indd 2 5/8/12 1:54:56 PM a short period of time. In the last few years, the One obvious benefi t of the city’s intellectual reverse has occurred.” might: a highly educated work force. In a shift fr om steel mill brawn to STEM brains, a 2010 Growing the Knowledge Economy study reported that one in fi ve 25- to 34-year-old Advanced manufacturing is still a key sector in Pittsburghers hold graduate or professional de- the Pittsburgh region, but sustained growth in grees, a ranking that ties the city with Washing- education, medicine, energy and fi nance have bal- ton, D.C. By consciously encouraging the growth anced the economy. Pittsburgh has jobs, and that of education, health care and fi nance, Martelle positive news is refl ected in recent U.S. Census argues, Pittsburgh found a postindustrial foot- numbers. The seven-county metro region now hold that Detroit lacked. counts 2.35 million people and its core The regional blueprint adopted in is particularly strong. Allegheny Coun- 1994 by the Allegheny Conference on ty gained 3,718 people between April BRAGGING RIGHTS: Community Development—a private- DID YOU 2010 and July 2011. While that’s a small Travel + Leisure named sector group that championed the city’s increase by megalopolis standards, it’s Pittsburgh International cleanup aft er World War II—has been KNOW? proof that the region has reversed a the fourth-safest airport implemented over the last two decades. Thanks to the “Pittsburgh Promise” half-century of population loss. in the United States, As it built on its historic strengths in citing its state-of- every public high Other Midwestern cities are still the-art snow and ice manufacturing, fi nance and energy, the school student with struggling with fl ight fr om the city removal system. region invested in R & D and spinoff s a good attendance record and a grade and the seemingly intractable problems in new industries, including informa- point average of that result. In his new book, Detroit: A tion and communications technology, at least 2.5 gets a Biography, author Scott Martelle devotes a chapter health care and life sciences. It also leveraged its $40,000 college to a comparison of the Motor City and the Steel own environmental cleanup to encourage green scholarship. City. “In Detroit, there is no Ford University or technologies and nurtured its cultural assets to Chrysler College,” Martelle notes. attract international visitors. By contrast, Pittsburgh’s 19th-century tycoons Today, Pittsburghers can make a compelling left legacies that continue to sustain the region— pitch to businesses considering a move to the re- fr om Carnegie Mellon University (and the nearby gion. “There are fi ve things we emphasize,” says Carnegie Museums) to deep-pocketed charitable Dennis Yablonsky, CEO of the Allegheny Confer- UNITY DEVELOPMENT (BIKERS); STRADA/DAVID ASCHKENAS (GOOGLE); THE ANDY WARHOL MUSEUM (WARHOL);

MISE). foundations such as the Richard King Mellon ence on Community Development. “We have a Foundation and the Heinz Endowments. Mean- strategic location that’s within 500 miles of the while, the University of Pittsburgh’s distinguished majority of the U.S. population and industrial medical and health sciences schools and related output. We have a STEM-oriented work force and hospitals have grown into the $10 billion health it’s getting stronger. Our overall cost of living care enterprise known as “UPMC.” With more is ﬁ ve or six points below the national average. than 55,000 employees, UPMC is now western Pennsylvania’s largest private employer. A healthy higher education sector has helped SPOTLIGHT: foster Pittsburgh’s knowledge-based economy, a case that Harvard professor Edward Glaeser made in a 2011 interview with the Pittsburgh MAYOR LUKE R. RAVENSTAHL Tribune-Review. “I would argue that Pittsburgh is

LOPMENT (SKYLINE); THIS PAGE: JOSHUA FRANZOS (PITTSBURGH PRO (PITTSBURGH FRANZOS JOSHUA PAGE: THIS (SKYLINE); LOPMENT successful [because] it has smart people,” he said. RESIDES:R DES: Summer Hill, the same neighborhood where he PAGE 102 CLOCKWISE FROM TOP LEFT: ALLEGHENY CONFERENCE ON COMM “[A] third of Pittsburgh residents above the age greww up. “My parents and brother live right down the street fromm me. SummerSum Hill is close to everything in the North Side, of 25 have a bachelor’s degree, as opposed to 27.5 yet tuckeducked awayaw and off ers beautiful city views.” percent for the U.S. average. That’s very diﬀ er- FAVORITEFA RITE IINDIGENOUS FOODS: Ham barbecue sandwich ent than Detroit [at 11 percent]. That’s absolutely (a local classic). Max’s Allegheny Tavern on the North Side for crucial to Pittsburgh’s success.” German food. “I have been grilling pizzas. I get local ingredients The universities have also made the region from The Strip District and make my own pizza dough.” more diverse. More than 9,000 foreign students ADVICE: “Most visitors go to Mount Washington to are enrolled in western Pennsylvania institu- check out the amazing view of Pittsburgh. I recommend tions; two-thirds of them attend Carnegie Mellon getting off the beaten path and into lesser known city neighborhoods where the views are also magniﬁ cent, and Pitt. Though only 3 percent of the region’s such as the West End and Fineview neighborhoods.”ods.” residents are foreign-born, they comprise the PITTSBURGH LOVE: “In Pittsburgh, we have thehe most highly skilled immigrant group in the perfect recipe for an even brighter future—beautifultiful entire country, with a concentration of expertise neighborhoods, a young, talented work force and strongrong in science and engineering. More than 53 percent public-private partnerships.” VISITPITTSBURGH (ORCHESTRA); ALLEGHENY CONFERENCE ON COMMUNITY DEVE COMMUNITY ON CONFERENCE ALLEGHENY (ORCHESTRA); VISITPITTSBURGH PHOTOS, PAGE 101: ALLEGHENY CONFERENCE ON COMMUNITY DEVELOPMENT; COMMUNITY ON CONFERENCE ALLEGHENY 101: PAGE PHOTOS, hold a bachelor’s degree or higher.

deltaskymag.com June 2012 103

pg 100-116.indd 3 5/7/12 9:29:51 AM SPOTLIGHT:

ALLEGHENY COUNTY the $296 billion fi rm headquartered a few blocks away. “We would not have built a green conven- EXECUTIVE RICH FITZGERALD tion center adjacent to what the Cultural District had been—a dump—and ALCOA, which built its RESIDES:RES S: SqSquirrel Hill neighborhood, with his wife, Cathy, and their eight children. new headquarters on the [nearby] North Shore, PITTSBURGHSBU ROOTS: Fitzgerald grew up in what was at the time the Garfi eld might have gone to a suburb instead.” neigneighborhood.hborhood His Pittsburgh family roots go back 120 years. PNC itself fueled downtown’s growth with CLASSICCLASS PITTSBURGH STORY: “On opening day at PNC Park, I was waiting construction of its LEED-certifi ed 23-story sky- for the subway at the North Side station when I noticed a Port Authority scraper completed in 2010. This year it will break employee I knew. I pointed him out to the folks I was with and asked if they had seen the epic photo of the Bill Mazeroski homerun from the ground on an adjacent $400 million “skyrise” 1960 World Series. In it, there is a man in a suit jacket, shirt and tie that will incorporate one of the tallest solar running down the baseline behind Maz. That man was the father of the chimneys in North America. Port Authority employee. We all have connections to epic events in our region’s history and those contacts make Pittsburgh one of the biggest Pittsburgh Mayor Luke Ravenstahl says that small towns you’ll ever see.” new money has followed philanthropic invest- PITTSBURGH LOVE: “I love everything aboutut this cityci y and ment. “The biggest diff erence we see in the city wish I had the opportunity to talk to everyoneyone aboutabout the are the downtown changes, like the new Pen- Pittsburgh I know and love. We are a diverseerse comcommunitymunity guins’ hockey arena and PNC skyrise,” he says. with many interests, characters, personalitieses andan loves.es. “Over the last fi ve years, we’ve seen $5 billion put Our city refl ects our people and is just as unique.uniqu I amm proud to represent it.” into downtown. The center core is really chang- ing for the better.” Without the real estate boom that infl ated home values across many parts of the coun- We’re a powerhouse for world-class research, and try, Pittsburgh was sheltered fr om the recent we have a great quality of life.” recession-era bust. The healthy market has begun to infi ltrate the skyscrapers of the central busi- Investing in Culture ness district, where new apartment and condo Strategic investment in downtown Pittsburgh be- developments have lured 1,000 new residents in gan in the mid-1980s with an audacious idea—to the past few years. Ravenstahl credits the city’s reclaim the seediest streets of a town brought to 10-year tax abatement for downtown homebuy- its knees by the collapse of the steel industry. ers as “a signifi cant incentive.” The transformation of a 14-block red-light A busy downtown has meant a busy hospital- district along the Allegheny River into a hub for ity industry. Craig Davis, president and CEO of performing and visual arts would eventually VisitPittsburgh, notes that Pittsburgh added 50 require more than $200 million in foundation percent more hotel capacity between 1990 and support ($100 million alone fr om the Heinz 2011. And in 2011, it beat 11 similar destinations Endowments). The money would go to new in percentage of hotel occupancy. theaters, façade restoration, streetscaping, parks, One reason for the hotel boom: Hollywood. DID YOU art projects, programming, operating support Pittsburgh’s combination of unique downtown KNOW? and residential development. The area’s largest riverfr onts, rural landscapes and growing fi lm theater, the 2,900-seat Benedum Center, is now production infr astructure has attracted block- Pittsburgh Inter- national Airport is one of the busiest venues in the world. buster fi lm productions to shoot in and around within a 90-minute “The Cultural District was a catalyst in a way the city, including this summer’s The Dark Knight fl ight of 70 percent people don’t understand,” says Jim Rohr, CEO Rises (the third installment of the Batman trilogy) of North America’s population. and chairman of PNC Financial Services Group, and the Tom Cruise crime drama One Shot. Since the state’s fi lm production tax credit was implemented in 2007, the fi lm industry has spent nearly $400 million in the Pittsburgh region. At 31st Street Studios, a former steel mill was transformed into a Hollywood-quality sound stage. The fi rm also has taken over a 10-acre facility in the Lawrenceville neighborhood and brought on partners Paramount On Location and motion-capture studio Knight Vision.

Fuel for the Future Pittsburgh has talent and resources across seven energy-related industries—coal, nuclear, natural PNC headquarters gas, solar, wind, transmission and distribution VISITPITTSBURGHPHOTOS: (AIRPORT).

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pg 101-116.indd 4 5/8/12 1:56:35 PM pg 105.indd 1 5/4/12 1:20:13 PM and green building—but natural gas has been generate 10,000 to 12,000 jobs. “[Shale] is prob- getting the most attention recently. ably our hottest employment growth area, and it The region is at the center of 54,000 square will be important for the next decade,” says PNC miles of the Marcellus shale formation, pos- chief economist Stuart Hoffman. sibly the second-largest natural gas field in the Carnegie Mellon University president Jared world—conservatively valued at more than $500 L. Cohon says he’s optimistic that Pittsburgh can billion. Since 2004, it has attracted investment by proceed with shale development responsibly. “I local players such as Peoples Natural Gas, Range feel good about how the community is coming Resources, CONSOL Energy and EQT. In recent together to figure out how to exploit the resource years, it’s also attracted investment by out-of- and protect our quality of life,” he says. “I like towners, including Chesapeake Energy, Chevron, the way that industry has come to the table with Exxon and Shell. environmentalists and universities to have frank Bearing out a recent prediction by Charles discussions on how to do the right thing.” Bunch, chairman and CEO of PPG Industries, Along the way, shale is generating business that shale is a regional “game-changer,” Shell for other industries. Local powerhouses K&L recently selected a site for a planned multibillion- Gates and Reed Smith, the nation’s eighth and dollar petrochemical facility 28 miles northwest twelfth-largest law firms, are beefing up their of Pittsburgh. The 300-acre “cracker” facility will energy expertise—and out-of-state firms such as take advantage of the region’s network of rail, Houston-based Sadler are establishing offices in rivers and highways. Construction alone will southwestern Pennsylvania.

SCIENCE + TECH TURNING RESEARCH INTO DOLLARS

The Pittsburgh region has a well-deserved repair damaged tissues. They’re also building an based on Pitt technology. Carnegie Mellon, which reputation for medical research and high-tech implantable pediatric heart-assist device the yields more start-up companies per research innovation, much of it connected to its two size of a AA battery. dollar than any university in the nation except largest academic institutions: the University of Johnson & Johnson, recognizing the potential the University of Utah, has created 300 compa- Pittsburgh and Carnegie Mellon University. for partnerships in Pittsburgh, recently an- nies in the last 15 years. “Pittsburgh is a research powerhouse with nounced a collaboration with UPMC and the Carnegie Mellon has attracted attention for more than $1 billion in funding, mostly from the University of Pittsburgh’s Drug Discovery Insti- the innovations coming out of its Software Engi- ). U.S. government,” says Carnegie Mellon Uni- tute. “I think Johnson & Johnson was surprised to neering Institute, Robotics Institute (one of the versity president Jared L. Cohon. “We’re turning see the depth and breadth of research activity world’s largest robotics education and research research into job creation.” at Pitt,” says Lansing Taylor, director of the Drug organizations) and Entertainment Technology Examples of higher education-fueled Discovery Institute. “Now that the University of Center, which grooms talent for the region’s ESEARCHERS research are everywhere. The dream team of Pittsburgh has rocketed up to No. 6 in funding growing gaming and film industries. researchers at the McGowan Institute for Re- from the National Institutes of Health, we’ve Local business incubators—Innovation IOTECH R generative Medicine, established by the become a powerhouse.” Works and the Pittsburgh Life Sciences University of Pittsburgh and Uni- University of Pittsburgh ranks third Greenhouse—are helping move the region’s versity of Pittsburgh Medical among public universities in federally groundbreaking research into the development Center, are studying whether funded research expenditures and fifth and business stages by contributing funding, (COHONY AND B stem cells extracted from among all universities. Since 1996, it business expertise and other resources. In- fat and other tissues can be has spun off 80 start-up companies novation Works focuses on the tech sector and NIVERSIT used to regrow organs and Greenhouse on biomedicine. Recent Greenhouse successes include Blue Belt Technologies, a CMU ELLON U From left: UPMC Presbyterian, in Pitts- burgh’s Oakland neighborhood; Carnegie spinoff that developed a robotic surgical tool. “The Greenhouse was the first money in, and

Mellon University president Jared L. Cohon; ARNEGIE M Carnegie Mellon. the company recently was sold for $24 million. Now the CEO is coming back into the Greenhouse to do it again,” says Greenhouse president John Manzetti. “That’s a self-sustaining model that you won’t ﬁnd anywhere else in the country.” C (UPMC); ERVICES

Pittsburgh’s unique concentration of talent EDIA S and innovation has another beneﬁt: It tends to attract like-minded businesses to the region. /UPMC M “Google now has more than 200 people in Pitts- burgh,” Cohon says. “Intel is a major presence. For Disney, we’re one of only three major [re-

search] sites in the world. We’re growing interest : MARK BOLSTER in Pittsburgh as a technology and innovation C. O. center.” — PHOTOS

106 June 2012 deltaskymag.com

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pg 107.indd 1 5/4/12 1:20:54 PM MY PITTSBURGH

MICHAEL CHABON “We follow our clients,” says Sadler managing Pulitzer Prize-winning author whose latest novel, Telegraph Avenue, will be partner Randall K. Sadler, whose fi rm has 15 at- published in September. torneys in its Canonsburg offi ce. “Of course, we’ll PITTSBURGH ROOTS: Chabon grew up in the suburbs of Maryland, but spent need IT and other business services that we’ll buy summers during his teens with his father in Pittsburgh’s Squirrel Hill. “It was my fi rst time in a predominantly Jewish neighborhood and it’s stayed with me to this day.” He locally.” graduated from the University of Pittsburgh in 1984. His critically acclaimed debut, With nearly half of the world’s 440 nuclear The Mysteries of Pittsburgh, and its follow-up, Wonder Boys, drew heavily from the plants based on technology created by Cranberry neighborhoods, people and academia of Pittsburgh, including his former Pitts writ- Township’s Westinghouse Electric Company, the ing professor, Chuck Kinder, who was an inspiration for Wonder Boys’ protagonist. region has a long history as an energy leader. LOCAL HAUNTS: Mineo’s Pizza in Squirrel Hill. Walking around Oakland, particularly “Westinghouse DNA is in many of the firms that North Craig Street. The lawn in front of Soldiers & Sailors Memorial Hall in Oakland. The Original Hot Dog Shop in Oakland. Eide’s Entertainment in The Strip. The Nation- are now local leaders, like Mitsubishi Electric or ality Rooms in Pitt’s Cathedral of Learning, which Chabon calls “this charming ideal of Eaton,” says Don Shields, executive director of multiculturalism that tells us that we’re all in this together.” the University of Pittsburgh’s Center for Energy. FAVORITE INDIGENOUS FOOD: Hot beef sandwich at Ritter’s The region’s universities, federal labs and Diner, where both the sandwich and fries are smothered in gravy. corporations spend in excess of $1 billion annu- ESSENTIAL EXCURSION: “Go to Mount Washington and ride ally on energy-related research and development the incline to the top, but anyone will tell you that. I direct projects. Energy fi rms have struck partnerships people to ‘The Cloud Factory’ [a boiler plant whose trade- with local universities and the National Energy mark puff s of smoke are seen from the Panther Hollow Bridge in Oakland]. It featured in my fi rst book and it was Technology Laboratory in Pittsburgh and in Mor- the center of my Pittsburgh universe.” gantown, West Virginia. WHY PITTSBURGH’S DIFFERENT: “Pittsburgh has this Researchers at Carnegie Mellon University great kindness to strangers. I challenge you not to get into a and University of Pittsburgh—in partnership conversation with a total stranger, and that lends itself to some with local corporations ALCOA and Bayer AG— great adventures. Also Pittsburgh is a lot like a theme park, with have developed nanomaterials to increase wind ultracompressed, self-contained neighborhoods, each with its own character, right next to each other. Frontierland is there power effi ciency. And in a surprising application, and other attractions are within arm’s length.” a high-speed particle imaging system developed

at NETL that provided oil leak estimates of the PHOTO: ULF ANDERSON / GETTY IMAGES.

pg 100-116.indd 8 5/7/12 9:32:52 AM ATI – INVESTING IN PITTSBURGH’S FUTURE… Committed to Maintaining American Leadership in Manufacturing Mission-Critical Metallics

ATI is building an advanced Hot Rolling and Processing Facility (HRPF) in Brackenridge, PA. This project, just outside Pittsburgh, will be the most powerful hot rolling facility in the world for manufacturing nickel-based alloys, titanium, specialty alloys, zirconium and stainless steel sheet and plate. At a cost of $1.1 billion, the HRPF is among the largest industrial projects currently underway in the United States. When the HRPF is completed in 2014, ATI will have invested nearly $4.4 billion in new, advanced manufacturing capabilities and asset acquisitions since 2004. These investments have been in Western Pennsylvania, Utah, North Carolina, Ohio, Wisconsin, California, Oregon, Alabama and Massachusetts. ATI believes that Pittsburgh, Western Pennsylvania and the United States must be in the vanguard of global manufacturing and that the American worker can compete with anyone given the best products, tools and technologies.

ATImetals.com

“ATI doesn’t need to worry about ‘in-sourcing’…we never ‘out-sourced’ our products, technologies or unsurpassed manufacturing capabilities.”

– Rich Harshman, ATI’s Chairman, President and CEO, at the Second Annual Conference on the Renaissance of American Manufacturing

pg 109.indd 1 5/4/12 1:21:11 PM MY PITTSBURGH

MARK CUBAN Learning from the Past Dot.com billionaire and owner of the 2011 NBA champion Dallas Mavericks Mindful of the lessons of its past, the Pittsburgh PITTSBURGH ROOTS: Cuban was born in Squirrel Hill and his family later moved region won’t rely solely on energy investment to to Scott Township and Mount Lebanon. He attended the University of Pittsburgh for a power its future. When the Allegheny Confer- year and remains a die-hard Pittsburgh sports fan. (Some locals wish he’d step up to the plate and become an investor in the Pirates, but so far he hasn’t taken a swing.) ence on Community Development surveyed the LOCAL HAUNTS: “You name it, I’ve been there. Probably my favor- region’s 2011 expansion and attraction deals, it ites are the restaurants on the South Side, like Primanti’s. Every found them balanced fairly evenly across energy, neighborhood is unique. I love it all.” fi nancial services, advanced manufacturing, FAVORITE INDIGENOUS FOODS: Primanti’s roast beef with information and communications technology, everything and The Dirty O (aka The Original Hot Dog Shop). health care and life sciences. ESSENTIAL EXCURSIONS: “You have to see the Duquesne Incline, the new Consol Energy Center and hang out at Point Last year’s 286 economic development deals State Park.” Cuban makes a beeline for The Strip District, with represent nearly $1.5 billion in capital investment its eclectic mix of clubs, ethnic food markets and shops. He and are expected to create 11,440 new jobs. “Ex- also recommends a trip on “any trolley you can still ride.” isting businesses are expanding, accounting for CLASSIC PITTSBURGH STORY: “Walking to any sport- ing event is the ultimate Pittsburgh story. We love our teams. the majority of the deals in 2011,” Yablonsky says. Going to a game and feeling all the energy and excitement is “But attraction projects also increased over the something that is unique to the ’Burgh—beyond our accents, past year to 58, up fr om 47 in 2010. Companies of course.” are not only expanding existing operations here, PITTSBURGH LOVE: “I love the energy and the fact that we take ownership of our city, that we love but they’re also opening new facilities.” our neighborhoods and we don’t try to hide our In fact, PNC chief economist Hoff man is access. We know we love the ’Stillers,’ and if you forecasting job growth in the region for this year don’t get it, it’s on you!” and the next. “It may be on the order of 10,000 to 15,000. That takes us further into record numbers of Pittsburghers working,” he says. “They 2010 Gulf of Mexico spill also was used at the say that a leopard can’t change his spots, but in University of Pittsburgh’s McGowan Institute of a way, Pittsburgh did. There’s a whole diff erent

Regenerative Medicine to study blood ﬂ ow. look to our economy.” PHOTO: TIM HEITMAN / NBAE VIA GETTY IMAGES.

pg 100-116.indd 10 5/7/12 9:33:39 AM fedex.com

HOME ADVANTAGE FedEx Ground. Proud to call Pittsburgh home.

pg 111.indd 1 5/4/12 1:21:34 PM PROFILE: PITTSBURGH NATIVE NEWCOMER By Chris Fletcher

& AYER (BABE); B / WVU ALL RIGHTRESERVED ELLIS : GREG MATERIALSCIENCE AG (RESEARCH). PHOTOS

THE NATIVE: THE NEWCOMER: Bayer Corporation USA Smith Micro Software bayerus.com smithmicro.com

LOCATION: Headquarters for Bayer’s U.S. holding LOCATION: Smith Micro has its headquarters in Aliso company is in suburban Pittsburgh. Viejo, California, but in 2010 opened a research and development office in Pittsburgh, where it currently WHAT IT DOES: Best known for its employs 75 people and expects to add more. iconic brand of aspirin, the global company has divisions in materials WHAT IT DOES: The company provides software science, crop science, and health and services for broadband connectivity for wireless care science. “More than anything, we phones, PCs and laptops. Its products include software are a science-based company,” says to manage mobile work forces as well as the ability to Bayer USA CEO and president Gregory 1 create mobile hot spots. Smith Micro has worked with Babe 1 , who leads the materials science di- carriers to create features such as Push-to-Talk and DID YOU vision known for its high-tech polymers used in trans- Visual Voicemail and it helps provide a better mobile DID YOU portation, construction and appliances. “We’re working experience for data users by managing connections KNOW? to create materials used to manufacture cars that are and improving Internet security. KNOW? Bayer researchers lighter weight and more energy efficient,” he says. Verizon, AT&T and are concealing HOW IT’S GROWN: Cofounded in 1982 by William W. Sprint Nextel’s 3G 2 active ingredients HOW IT’S GROWN: Bayer started in 1863 Germany Smith Jr. , president/CEO/chairman of the board, the wireless networks use in antibodies so as a manufacturer of synthetic dyestuffs. In 1897, it company initially focused on dial-up modem software software developed that they can travel synthesized aspirin, beginning a long line of innovations, for ﬁnancial and stock markets. By the 1990s, dial-up by Smith Micro. through the body including the development of polyurethane and broad- access was replaced by cable undetected before spectrum antibiotics. Bayer USA, which has annual Internet, DSL and then wireless, entering cancer revenues of $12 billion, employs 14,700 people in the and Smith Micro began serving cells and destroying United States, including 2,700 in the Pittsburgh region. larger-scale mobile providers. them from within. The publicly traded company WHY IT STAYS: Pittsburgh puts Bayer within 500 posted 2011 revenues of miles of 70 percent of its U.S. customers, and the $57.8 million. region’s health care system is key to the growth of its medical device business. Also, the vibrant college WHY IT STAYS: “With so sector is a valuable pipeline for research. “Access to the 2 many carriers based on the universities, speciﬁcally Carnegie Mellon University, the East Coast, we needed to have a University of Pittsburgh, Duquesne University and Rob- strong presence in the East,” Smith ert Morris University, is essential for our research ac- says. It certainly didn’t hurt that Smith himself had tivity,” Babe says. The company also draws from nearby earned his undergraduate degree at nearby Grove City Penn State University and West Virginia University. College or that then-Pennsylvania governor Edward Rendell and officials from the Pittsburgh Technology WHAT IT’S LEARNED FROM THE NEWCOMERS: Council developed an attractive incentive package to “We marvel at the speed at which they can move lure the company to the region. forward with a laser focus. It reminds us of the impor- tance of fast decision making,” says Babe, whose work WHAT IT’S LEARNED FROM THE NATIVES: serving on the board of the Allegheny Conference on “There is a tremendous work ethic in Pittsburgh,” Smith Community Development puts him in regular contact says. “People typically don’t change jobs. They are loyal with entrepreneurs and up-and-coming companies. to their employer if their employer is loyal to them.”

112 June 2012 deltaskymag.com

pg 100-116.indd 12 5/7/12 9:33:57 AM Advancing Titanium in the City that Steel Built Pittsburgh’s proud heritage is rooted in the strength of steel. Today, RTI is advancing our city’s future with the strength of titanium. We are the leading supplier of advanced titanium solutions for energy, medical, industrial and consumer products, worldwide. And, whether Pittsburgh is your ﬁnal destination or a stopover on your trek to faraway places, our titanium is a critical component of the planes that take you there. At RTI, we’re building a strong future – in Pittsburgh and beyond. Come soar with us.

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pg 113.indd 1 5/4/12 1:22:02 PM PROFILE: PITTSBURGH

With cool neighborhoods, funky clubs and destination museums, Pittsburgh might be the greatest city you’ve never visited.

By Sean Collier FACTORY): THE ANDY WARHOL MUSEUM PG AQUARIUM AND SHADYSIDE NEIGHBORHOOD). SHADYSIDE AND AQUARIUM PG

Clockwise from top left: The Andy Warhol Museum; PNC Park; Yayoi Kusama’s “Inﬁ nity Dots Mirrored Room” at the Mattress Factory; THIS “Silver Clouds” installation at The Andy Warhol IS PITTSBURGH Museum; Carnegie Science Center.

ittsburgh has shaken the fetters but not the birthplace of several works by native son August P spirit of its industrial past and emerged as Wilson, raised only a few miles away in Pitts- a modern center of arts and culture. With burgh’s Hill District. Now just around the corner some of the most striking vistas and distinctive is the expansive August Wilson Center for African neighborhoods in the country, it’s still Steel City, American Culture, a home for ﬁ ne arts, theater, but as visitors soon discover, it is so much more. dance and music. Other performance spaces and groups, including the historic Byham Theater Where the Arts Are and the boundary-shattering troupe Bricolage Downtown’s Cultural District has a staggering Production Company, are tucked into nearly every number of galleries and theaters within walk- corner of downtown. ing distance. Historic Heinz Hall (the primary home of the Pittsburgh Symphony Orchestra) Over the River and Benedum Center for the Performing Arts (the Across the Allegheny River (the one running go-to spot for touring and local musical theater) along downtown to the north) is the ever- are a block apart on Penn Avenue. Across the growing North Shore. Once a mostly forgotten street is the ultramodern O’Reilly Theater, home piece of real estate, it’s now crowned by PNC Park of the regional Pittsburgh Public Theater, which (where the Pittsburgh Pirates play), Heinz Field PHOTOS: CLOCKWISE FROM TOP LEFT: THE ANDY WARHOL MUSEUM (WARHOL MUSEUM); VISITPITTSBURGH (PNC PARK); VISITPITTSBURGH (MATTRESS oft en hosts world premieres. The theater was the (home to the Pittsburgh Steelers and University (WARHOL MUSEUM); VISITPITTSBURGH (CARNEGIE SCIENCE CENTER); FOLLOWING PAGE: VISITPITTSBURGH (STRIP DISTRICT, PITTSBURGH ZOO & P

114 June 2012 deltaskymag.com

pg 100-116.indd 14 5/7/12 9:37:00 AM TOUR OF THE CITY

HIP HOODS

BLOOMFIELD: Pittsburgh’s “Little Italy” boasts plenty of dining choices, from traditional Italian and Polish eateries to Rocky’s, a nice greasy spoon for cheap breakfast. It also has great spots (Bloomfield Bridge Tavern, Howlers Coyote 1 2 3 Cafe) to hear local and unknown music acts. DOWNTOWN: In the “Golden Triangle,” stop Pittsburgh. Stop in for beers and great bar grub REGENT SQUARE: On the eastern edge of the by the newly rebuilt Market Square area. All the at Kelly’s Bar and Lounge—or for unique takes city limits, this neighborhood has gone from hid- restaurants are worth your time, from the new on a classic at BRGR. den gem to one of Pittsburgh’s most well-known (NOLA on the Square, Las Velas) to the everlast- MOUNT WASHINGTON: Perched directly hangouts. Take in a foreign flick at Regent Square ing (the 140-year-old Original Oyster House and above downtown, this neighborhood is much Theater, order “cultivated comfort food” at Root the world-famous Primanti Brothers). more than a lookout point. There’s fine dining 174 and peruse the finds at LeMix Antiques. HIGHLAND PARK: Two new European-style along Grandview Avenue (LeMont is a landmark) SHADYSIDE: Some of the most coveted real restaurants, E2 and Park Bruges, are the current and more affordable fare at the Shiloh Grill. estate in the city is in close-to-everything draws in this old neighborhood. Families make 3 NORTH SHORE/NORTH SIDE: Heinz Field, Shadyside. There are also restaurants, bars, the trip at least once a year for the world-class PNC Park, Stage AE, Rivers Casino, The Andy galleries—and Oh Yeah! Ice Cream and Coffee. Pittsburgh Zoo 2 and PPG Aquarium. Warhol Museum and other big sites will draw you SOUTH SIDE: Ready for a party? Pittsburgh’s LAWRENCEVILLE: The hippest in a row of chic over the river. More humble destinations (Mat- answer to Bourbon Street is covered in bars— ’Burgh neighborhoods, Lawrenceville has one- tress Factory, Monterey Pub) will keep you there. and when night falls, thousands of revelers. of-a-kind boutiques pressed against old-school OAKLAND: Pittsburgh’s college scene is also Plan to revisit your college days, as the vibe is dive bars. See what’s on tap at the tiny Grey Box an arts hub with museums (Carnegie’s museums distinctly twentysomething. Theatre and the Thunderbird Cafe and Lounge. of art and natural history), theaters (Pittsburgh SQUIRREL HILL: Shopping and food are the MORNINGSIDE: For a pleasant stroll or bike Playhouse, Stephen Foster Memorial), concert top attractions here. Start with an early morning ride, this quiet neighborhood will suit you well. halls and, new last month, Phipps Conservatory’s trip to Coffee Tree Roasters, wander through the Nestled between Lawrenceville and Highland Center for Sustainable Landscapes. shops (Jerry’s Records is a must-see) and have Park, Morningside remains a traditional ’Burgh POINT BREEZE: Titans of industry Andrew lunch at Murray Avenue Grill. home to many and very close to downtown. Carnegie and Henry Clay Frick once called Point THE STRIP DISTRICT: Part public market, EAST LIBERTY: Recent growth in East Liberty Breeze home. Frick’s perfectly preserved man- part specialty foods district 1 and part nightlife MUSEUM has brought a range of new tenants, from the sion is open to tour, and the neighborhood is also hub, The Strip is a must-visit—worth a stop for tiny Vanilla Pastry Studio to the gigantic Google an entry point for sprawling Frick Park. the first time or for the thousandth. —S. C. WARHOL

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Pittsburgh Opera PHOTOS: (WARHOL MUSEUM); VISITPITTSBURGH (CARNEGIE SCIENCE CENTER); FOLLOWING PAGE: VISITPITTSBURGH (STRIP DISTRICT, PITTSBURGH ZOO & P Pittsburgh Public Theater Pittsburgh Symphony Pittsburgh Cultural Trust

pg 100-116.indd 15 5/7/12 9:37:44 AM of Pittsburgh football), the Stage AE music venue, small two-headed bar Shadow Lounge and AVA Carnegie Science Center, Rivers Casino and other has become a haven for R & B, hip-hop, world sites. Just past those landmarks is the city’s most music and more. It was rapper Mac Miller’s iconic house of ﬁne art: The Andy Warhol Muse- stomping grounds before his debut album, Blue um, the largest museum in the country dedicated Slide Park, hit No. 1 on Billboard’s top 200 albums to a single artist. The Pittsburgh native’s most chart. Miller (who still appears here from time to recognizable works are on display, as are shows time) is only the second artist to have an inde- from like-minded artists and cultural forces, plus pendently distributed debut album shoot straight

music, theater, film and performance art with to No. 1. Along with “Black and Yellow” hitmaker STOCK.COM (KHALIFA). a Warholian bent. A mile north is theMattress Wiz Khalifa, he’s a herald of the ’Burgh’s previ- Heinz Field (top), Factory, home of the Pitts- an unforgettable museum of installation ously unknown rap scene. burgh Steelers and art. While you’re in the area, peek at nearby 330 North Shore’s Stage AE draws national acts its NFL-leading six KLUND / SHUTTER Lombardi trophies; Sampsonia Way, the City of Asylum, which pro- to its midsized indoor venue during the colder Pittsburgh rapper vides two years of living expenses, housing and months and to play outside in the summer on its L BJOR Wiz Khalifa, whose hit single “Black and medical coverage for the world’s exiled writers. convertible stage. Another uniquely ’Burgh en- Yellow” was named vironment is Mr. Small’s Theatre in Millvale and for the colors of NZ FIELD); CAR Pittsburgh’s pro Hip-Hop, Hipsters and The Strip Altar Bar in The Strip District—both converted sports teams. Following Penn Avenue away from downtown, churches and two of the many local houses of you wind through Lawrenceville, Bloomfield, worship that have been repurposed. Garfield, Friendship and East Liberty—once One of the best places in the city to explore is

neighborhoods of steelworkers and now ﬁlled the formerly industrial Strip District, home to a (HEI STEE LERS SBURGH with galleries, bars, concert venues and cutting- historic public market and specialty food shops. Salt Wholey’s Fish Market, Pennsylvania

edge restaurants such as chef Kevin Sousa’s Check out DZINSKI/PITT of the Earth. Poke your head into any gallery or Macaroni Company, the signature Italian hoagies at bar with a crowd gathered outside and you might Jimmy Sunseri & Nino Co., delectable street-cart Lat- ﬁnd an under-the-radar punk or folk act, art in fare fromReyna Foods and the giant breakfasts

exhibits or improv comedy. In East Liberty, the at Pamela’s (the Obamas love the pancakes). DRAZ MIKE PHOTOS:

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pg 100-116.indd 16 5/7/12 9:40:10 AM