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to connect with the Edmonton Journal print on your smartphone. visit 2dscan.com to download the free app. media kit media kit social media online EJ 2011 calendar

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important dates 9 10 11 12 13 14 15 13 14 15 16 17 18 19 January 1 New Year’s Day...... 16 17 18 19 20 21 22 20 21 22 23 24 25 26 February 14 Valentine’s Day...... February 21 Family Day...... 23 24 25 26 27 28 29 27 28 March 9 Ash Wednesday ...... 30 31 March 13 Daylight Savings Time Begins...... March 17 St. Patrick’s Day...... march april April 22 S M T W T F S S M T W T F S Good Friday...... April 24 1 2 3 4 5 1 2 Easter Sunday......

kathleen samida kathleen May 8 Mother’s Day...... May 23 6 7 8 9 10 11 12 3 4 5 6 7 8 9

market research market research Victoria Day...... June 19 Father’s Day...... 13 14 15 16 17 18 19 10 11 12 13 14 15 16 July 1 Canada Day...... August 1 Civic Holiday...... 20 21 22 23 24 25 26 17 18 19 20 21 22 23 September 5 Labour Day...... October 10 Thanksgiving Day...... 27 28 29 30 31 24 25 26 27 28 29 30 October 31 Halloween...... November 6 Daylight Savings Time Ends...... November 11 may june Remembrance Day...... December 25 S M T W T F S S M T W T F S Christmas Day...... 1 2 3 4 5 6 7 1 2 3 4 December 26 Boxing Day...... 8 9 10 11 12 13 14 5 6 7 8 9 10 11

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special days july august S M T W T F S S M T W T F S Ukrainian Christmas. 1 2 1 2 3 4 5 6 ...... Ukrainian New Year’s. January 7 "Tell me and I’ll forget; show me and ...... 3 4 5 6 7 8 9 Groundhog Day...... January 14 7 8 9 10 11 12 13 Chinese New Year. February 2 I may remember; involve me and I’ll ...... 10 11 12 13 14 15 16 14 15 16 17 18 19 20 Spring Equinox...... February 3 understand." - Chinese proverb April Fool’s Day. March 20 ...... 17 18 19 20 21 22 23 21 22 23 24 25 26 27 Palm Sunday...... April 1 Passover. April 17 ...... 24 25 26 27 28 29 30 28 29 30 31 Earth Day...... April 19 31 Easter Monday...... April 22 Admin. Professionals Day. April 25 ...... september october Holocaust Remembrance Day. April 27 S M T W T F S S M T W T F S Summer Solstice...... 1 2 3 1 ...... May 1 First Day of Ramadan. June 21 ...... 4 5 6 7 8 9 10 2 3 4 5 6 7 8 Rosh Hashanah...... August 1 Autumn Equinox. September 29 ...... 11 12 13 14 15 16 17 9 10 11 12 13 14 15 Yom Kippur...... September 23 Hanukkah...... October 8 December 21-28 18 19 20 21 22 23 24 16 17 18 19 20 21 22 Winter Solstice...... December 22 25 26 27 28 29 30 23 24 25 26 27 28 29 30 31 november december S M T W T F S S M T W T F S 1 2 3 4 5 1 2 3

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27 28 29 30 25 26 27 28 29 30 31 Thanks to Michelle Dekker for staff photography publisher’s message...... 3 connecting to edmonton arts & attractions...... 5 shopping & tourism...... 6 education & sports...... 7 economic growth...... 8 going further...... 10 what's connecting to the community inside marketing...... 12 social media...... 14 connecting 7 days a week everyday in the journal...... 16 columnists...... 20 newsroom...... 21 awards & recognition...... 21 why advertise? 2011 benefits of advertising...... 23 media kit creating a good ad...... 24 advertising products print advertising...... 26 features calendar...... 33 pre-prints + specialty products...... 35 insert distribution...... 36 online EDMONTONJOURNAL.com...... 38 display advertising...... 40 other opportunities...... 41 expanding your reach ...... 42 ipad + eReader editions...... 43 digital + mobile editions...... 44 mobile barcodes...... 44 online properties...... 45 showcase...... 45 extra! extra!...... 46 planning calendar 2011 month by month...... 47 advertising budget planner...... 60 contact us...... 62 digital ad submission...... 64

| customer sales assistants | kirsta. karen. christine. crystal. "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." - Charles Darwin 3 e g a s s e m s ' r e h s i l b u p

As with most entities, evolution and adaptation are key to thriving in an ever-changing environment. The Edmonton Journal is no different.

Digital media has forever changed how news is delivered, as well as consumed. The Edmonton Journal has transformed beyond the printed page to become a powerful, vibrant multi-platform brand. No longer defined by printed circulation, our successes in audience development and social engagement allow us to connect with our community in exciting new ways throughout the day. And we’re listening to what they have to say. Consumers have come to expect information on their terms – news as they want it, when they want it. With breaking news headlines transmitted to mobile devices, stories continuously posted and updated online, in-depth print coverage and social media interaction, the Edmonton Journal is able to deliver content that can be found nowhere else, yet is delivered everywhere. We are connecting to our community, and in turn, they are connecting to us.

John Connolly, Publisher

media kit 20 eleven planbook connected connecting “Advertising says to people, ‘Here’s what we’ve we’ve what ‘Here’s people, to says “Advertising got. Here’swhatitwilldoforyou.how edmonton national | |salesrepresentatives

peter to to getit.’”–LeoBurnett kim lori . . .

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Edmonton’s vibrant arts and culture community offers a diverse selection of year-round performances, events and connecting to edmonton arts festivals – something to delight everyone. In early 2010, the opened its doors to a new $88 million state-of-the art facility – an architectural masterpiece in Canada. As one of the premier exhibition spaces in the country, the new Art Gallery of Alberta has almost 30,000 square feet of exhibition space, dedicated gallery space for over 6,000 works of art, an expanded education centre, a 150-seat theatre, plus unique facility rental opportunities. With optimal environmental conditions for installations, the AGA will attract more of the most sought-after touring art exhibitions.1 As the professional orchestra of Alberta’s creative capital city, the Edmonton Symphony Orchestra presents over 85 concerts a year of symphonic music in all genres. The ESO’s artistic mission is to bring the highest quality of live orchestral performance to a broad spectrum of the community. Celebrating its 60th season in 2011, the Edmonton Symphony Orchestra has taken its place as one of Canada’s foremost orchestral ensembles. Its current roster includes 56 musicians from Canada and around the world, performing a wide-ranging repertoire from the great classical masterworks to pops and to children’s concerts.2 Edmonton’s festivals make us a pleasurable place to live and an exciting place to visit. There are as many ways to enjoy our festivals as there are individuals who attend. People love to experience as much as they can of theatre in the streets, music in the parks, art in public squares, and everything in between. Explore your options and join in.3 When summer rolls around, the Fringe comes to town. The Edmonton International Fringe Festival is North America’s largest and oldest Fringe Festival. For 11 days, more than 500,000 visitors come to check out over 1,200 shows and performances in 29 venues. The Fringe allows people to experience bizarre and outrageous live theatre; it is human creativity at its finest. It is second only to the famous Edinburgh Fringe Festival in Scotland.4 SOURCE: 1 Art Gallery of Alberta / 2 Wikipedia / 3 edmonton.com / 4 fringetheatreadventures.ca

things you attractions didn’t know Where to begin? Edmonton provides visitors and residents with an abundance of things to see and do throughout the year. about As North America’s largest interactive historic park, is a place where time has stopped and is waiting for you to experience life as it was through the days of the fur trade, and the pioneer years of 1885, 1905 and 1920. Providing the best in living history, Fort Edmonton Park is situated on 64 hectares (158 acres) of parkland in Edmonton’s river valley.1 1. Edmonton is one of Canada’s leading centres for Plan to discover the bold and beautiful at the . As Edmonton’s premier technology development. It is horticultural attraction, the Muttart is a botanical garden located in the river valley, across the home of the National from . Filled with rare and wonderful plants from all over the world, the Institute for Nanotechnology conservatory consists of four glass, pyramid-shaped structures that showcase plants from and cutting-edge companies arid, tropical, and temperate climates, providing a welcome oasis of warmth during winter. engaged in microsystems and The fourth pyramid hosts a theme that changes throughout the year.2 nanotechnology research and Often called the “8th Wonder of the World,” (WEM) offers visitors a place commercialization. to play, shop and stay. With over 800 stores and services, and 100-plus eating establishments, there promises to be something for everyone in your family. WEM features world-class attractions such as , the world’s largest indoor , the Ice Palace and the , the world’s largest indoor wave pool.3

SOURCE: 1 Fort Edmonton Park / 2 Wikipedia / 3 West Edmonton Mall

media kit 20 eleven planbook connected 6 tourism There’s so much for you to see and do in Edmonton, you might want to set priorities and make a plan for each day. The EIA (Edmonton International Airport) is the fastest growing major airport in Canada in terms of passenger growth rate. The EIA recently picked up the top prize for Marketing and Communications “If everyone is thinking alike, then somebody for the third year running at the North American isn’t thinking.” – George S. Patton Airports Council marketing awards. An expansion planned for 2012 means new gates, a new control tower complex, an integrated baggage room, a new passenger concourse and expanded parking. In 2010, Edmonton selected 5 international design firms as finalists to compete for the chance to deliver the winning plan to redevelop the 216-hectare site into a sustainable, transit-oriented community.1 Edmonton is also served three times per week by VIA shopping Rail Canada’s “The Canadian” route. Situated near the geographic centre of Alberta, two major highway There is no better place than Edmonton routes run right through Edmonton.

to shop ’til you drop. Edmonton offers SOURCE: 1 Edmonton International shoppers an unbelievable selection of Airports, City of Edmonton products and services. From popular brand names to rare, exclusive items, you are sure to find what you are looking for. There are a number of major malls and community shopping areas around Edmonton. West Edmonton Mall (WEM) is Edmonton’s largest and most recognized mall, but other malls around the city also offer outstanding selection and services. As the second-largest mall in Edmonton, Mall offers more than 200 shops and services and hosts 10 million shoppers annually. The shopping centre’s major $70-million renovation, completed in late 2009, featured a number of new sustainable building features, and the mall recently won two prestigious Canadian Shopping Centre Awards from the International Council of Shopping Centers (ICSC) in recognition of its Grand Opening and renovation events. Over four decades, has seen three major renovations and expansions, almost tripling the original floorplan, and bringing some of the very best names in fashion to Edmonton. With the most recent expansion, completed in 2009, the centre is now over a million sq. ft. and features more than 165 stores and services. takes shopping to a whole new level. It is a retail power centre with over 100 stores now open (taking up over 1.7 million square feet of space), including a number of retailers who have selected it to showcase their first stores in Edmonton. South jared. Edmonton Common is a unique, one-stop shopping and | manager entertainment experience. When fully developed, South human resources | Edmonton Common will spread over 320 acres and will contain approximately 2.3 million square feet of retail space. It is the largest open-air retail development in North America.

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education connecting to edmonton Founded a century ago, the University of Alberta consistently ranks as one of the top universities in things you Canada. Historically the university has produced 65 Rhodes Scholars and 1 Nobel laureate. The 2010 QS didn’t know World University Rankings ranked the university 78th about overall in the world. $1.6 billion dollars in construction is currently underway, and is expected to greatly expand the University of Alberta’s research capacity in the field of health in particular. Currently the University of Alberta attracts approximately $500 million in external 2. Recognized as number one for research funding a year, the second highest in Canada, online marketing, Edmonton hit and is a talent magnet that draws some of the world’s the top of the Canadian Cities best students and researchers to this city.1 Online marketing 2010 Index. In September 2009, the Government of Alberta made an The index evaluates how well historic announcement when it granted Grant MacEwan Canadian cities are marketing College the authority to be become Grant MacEwan their territories for investment and University. As the largest transfer institution in the attraction using Web 2.0 tools and province, this vibrant, innovative educational institution current site information. fosters student success and student contributions within local, national and international communities.2 Educated, skilled, and successful learners: that is NAIT’s mission. NAIT (Northern Alberta Institute of Technology) is Alberta’s third largest post-secondary institute and is the largest apprenticeship trainer in Canada. Offering students 250 programs to choose from, including 35 apprenticeship trades and more than 1,400 continuing education courses, NAIT recognizes the need to educate and train students to meet the growth and demand for Alberta’s industries.3 SOURCE: 1 University of Alberta / Wikipedia / 2 Grant MacEwan University / 3 NAIT

sports Edmontonians are crazy about sports, and there’s nothing as exciting as a football game. The Edmonton Eskimos are the most successful CFL franchise of the modern era (1949-present), having won the league’s Grey Cup championship thirteen times, including an unmatched five consecutive wins between 1978 and 1982, and most recently in 2005. The Eskimos play their home games at . In 2010, Edmonton was the host city for the 98th Grey Cup. 63,317 people attended the game, and thousands more cheered on their teams from locations around Edmonton. The week-long HuddleTown festivities were further proof that no city can put on a party like Edmonton. The aren’t just a sports team, they are an integral part of Edmonton life. Originally founded in 1972 as part of the World Hockey Association, they were admitted into the NHL in 1979 and Edmonton’s obsession with all things hockey began. The club has won 5 Stanley Cups, 3 President’s Trophies/League Championships, and 7 Western/Campbell Conference Championships.1 There are sporting events for everyone in and around Edmonton, as well as a number of teams that provide fans with action all year round. The (WHL-), the (Golden League) and the Edmonton Rush (NLL-National League) all give Edmontonians reason to cheer. SOURCE: 1 Edmonton Oilers

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Sources: Statistics Canada 2009 Population Estimates, Conference Board of Canada, Metropolitan edmonton is... Outlook, Autumn 2010; NADbank 09-10  Alberta’s capital city economic growth  Canada’s 6th largest market  Projected 3.5% economic Edmonton’s economy continues to be one of the top growth in 2011 performers in Canada. Alberta’s capital region enjoys a stable business environment and compelling long-term  Average Household Income: opportunities for growth. $87,685 Investment activity in Edmonton is expected to remain  +2% employment increase relatively busy with projects such as the $1.2-billion forecast for 2011 Century Park mixed-use development, the $465-million  Centennial Centre for Interdisciplinary Science building, Projected retail sales and the $160.1 million Terwillegar Community Recreation +4.7% in 2011 Centre already under construction.  Projected manufacturing Although these projects are expected to wrap up by early sector growth +4% in 2011 2011, several others are under construction, like the  CMA Population 1,155,383 Edmonton International Airport expansion, the Edmonton Clinic at the University of Alberta, and the EPCOR office  Part government centre, tower. Projects like these will keep non-residential part university town, part investment activity humming along through the year. All energy provider in all, total construction output growth is forecast to reach 4.3 per cent in 2011. With Edmonton home to several refineries, the provincial energy sector has been a main factor driving manufacturing output. Greater Edmonton supports the energy industry as a centre for upgrading and refining petrochemicals, pipelines, manufacturing, transportation and logistics. Edmonton is also at the crossroads of international trade routes linking Asia Pacific with eastern North America and Mexico with Alaska. A few developers are still waiting for economic conditions and commodity prices to improve, but there is enough energy-related investment in the to remain optimistic. Indeed, the latest estimates show that about $27.4 billion in projects are under way in Alberta, while another $16 billion in projects are expected to begin soon. In addition, about $46.2-billion worth of oil and gas development is proposed to get under way in Alberta over the medium term. All of this activity will allow output growth in Edmonton’s manufacturing sector to average a solid 4.1 per cent per year from 2010 to 2014. More confident consumers have allowed wholesale and retail trade output to rebound sharply from the global downturn. On top of that, the public sector is projected to maintain its strong output growth, enabling total services sector output to post 3.5 per cent growth in 2011.

Sources: edmonton.com, Conference Board of Canada, Metropolitan Outlook, Autumn 2010

gord. . | executives joseph advertising & marketing | john.

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Population Stats Edmonton (city)...... 782,4391 Edmonton (CMA).... 1,155,3834 Beaumont...... 11,7941 the metro Edmonton region Bon Accord...... 1,5343 The Edmonton Census Metropolitan Area (CMA) is a unique region in Canada due to the expanse Bruderheim...... 1,2153 of geography that surrounds the city’s boundary. Edmonton’s metro area encompasses 35 towns, 1 villages and rural municipalities up to 80 kilometres from the downtown core. Edmonton’s Calmar...... 2,033 unique geography has created an attractive lifestyle advantage for the residents of the region by Devon...... 6,3613 combining the sophistication of a major city with the warmth of western, rural hospitality. Fort Saskatchewan...... 17,4691 Gibbons...... 2,8483 our northern Alberta market Leduc...... 20,5293 Edmonton, near the geographic centre of Western Canada, is known as the Gateway to the North. Leduc County...... 12,7303 The city is strategically positioned to provide the most cost-effective location for businesses, 3 with access to consumers in the northern territories, the western provinces and the northwestern Morinville...... 7,228 United States. Parkland County...... 30,0891 Redwater...... 2,1923 Spruce Grove...... 23,3261 St. Albert...... 58,5012 Stony Plain...... 12,3633 Strathcona County...... 87,9981 3 | sales representative Sturgeon County...... 9,165 retail | 3 scott. Wabamun...... 601

SOURCE: 1 2009 Municipal Census / 2 2008 Municipal Census / 3 2008 Official Population List, Alberta Municipal Affairs / 4 Conference Board of Canada, Autumn 2010 Metropolitan Outlook (Forecast)

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to communtheity “If thecommunityishappy,thentheysupport well, then you can give back even more to to more even back give can you then well, your business and if your business is doing doing is business your if and business your the community.”-MagicJohnson 12

The Journal’s Marketing department manages promotions and marketing sponsorships, community relations, corporate advertising and educational services. Promotions are used to support circulation, readership and advertising sales. Marketing works closely with other operational departments, and designs, implements and assesses promotional programs. Through focused sponsorships of special events, community and cultural development activities, the Edmonton Journal reinforces its role as a responsible corporate citizen and a significant contributor to the economic and cultural vibrancy of northern Alberta. Events such as Edmonton’s summer festivals, the Edmonton Journal Little Big Run, Raise-a-Reader, Edmonton Journal Indoor Games, and the Christmas Bureau Radiothon all reflect on-going community involvement. Each year, the Edmonton Journal

marketing Sponsored Program participates in Looking for a more valuable branding opportunity? The more than 200 Edmonton Journal Sponsored Newspaper Program is an inspired choice. Edmonton’s most read newspaper can be labeled with community events your corporate brand and delivered to your target audience, including: providing a world of insight and a reminder of who brought it to them, right on the front page. Alberta Ballet Sponsored can be delivered in the following ways: Arden Theatre 1. Delivery to households in targeted FSAs – more powerful Art Gallery of Alberta than direct mail and at a much lower investment Festival 2. Special Events such as grand openings, festivals, and sporting events Christmas in November 3. Distribution in high pedestrian traffic locations such as transit centres and downtown Edmonton’s Food Bank 4. Distribution at your business so you can offer your customers a complimentary copy every day Edmonton Folk Music Festival Edmonton Heritage Festival Your message can be customized with: Edmonton International 1. Full color stickers or post-it-notes affixed to the front Fringe Theatre Festival of the newspaper to grab attention. An eye-catching way to promote a new product, distribute a coupon, or Edmonton International Jazz advertise a special event. Festival 2. Four-page full colour wrap – the wrap will convey your Edmonton International message to readers. A high impact tool to promote Street Performers Festival your company. Edmonton Oilers To customize the Sponsored Newspaper Program, contact your Edmonton Opera Advertising Sales Representative Edmonton Symphony or the Edmonton Orchestra Journal’s Reader christopher. Sales Department. Festival of Trees | assistant marketing | Santa’s Breakfast Freewill Shakespeare Festival Edmonton Humane Society Pets in the Park Telus World of Science The Works Art & Design Festival

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Raise-a-Reader The Raise-a-Reader campaign is an award-winning national fundraising initiative. It is a unique philanthropic program that increases awareness and raises money and other resources in support of family literacy programs throughout Canada. Since its inception in 2002, the national campaign has raised more than $15 million for literacy programs across Canada. It has grown into a year-

round initiative, with various local and national fundraising components occurring throughout the sponsored events year, culminating with Raise-a-Reader Day. 100% of all donations stay in the community in which they were raised.

Edmonton Journal Little Big Run Edmonton Journal Indoor Games Established in 2007 with the University of Now in its 33rd year, this community track Alberta, Alberta Health Services and the City and field event allows children grades 3-12 of Edmonton, this event has become one of our the opportunity to experience the thrill premier lifestyle programs. Thousands of people of competition against themselves, and and families “spring into action” during the last each other. Track events for girls and weekend of May to promote physical fitness and boys include 200m and 800m individual energetic community living. Consisting of 1 km, 5 events, as well as 8x200m relay events. km and 10 km events (both walk and run), all ages Mixed relay events are offered for small and abilities are encouraged to attend. elementary and junior high schools. Long j u m p competitions for elementary students, a teachers’ 4x200m relay race and select individual events (like the Master’s Mile) round out the program. The Journal Indoor Games hosts over 6000 school aged athletes on an annual basis and is an event that is truly family-friendly fun. Edmonton Journal John Bright Memorial Awards Presented annually to one graduating Greater Edmonton area high school student of each gender who best encapsulates the qualities The CAPPIES The Journal brought the Cappies, the which defined the late John Bright. First presented in 1984 to recognize Critics and Awards Program for High exceptional high school students who excelled in three integral areas: School Theatre, to Edmonton in 2007. The academics, athletics and citizenship. It continues to remain dedicated Cappies program, originally established in to honouring the late John Bright by recognizing those applicants Washington D.C. in 1999, involves high school best possessed with the same qualities. This memorial award will be students throughout North America. By 2009- presented for the 28th time at the finish of the 2010-2011 school term. 2010, the Edmonton region chapter, governed by a nonprofit society, had registered 20 schools from Edmonton, Sherwood Park, St. Albert and Spruce Grove.

News in Education (NIE) High school students are trained as critics, attend shows at Each year, more than 300 schools across other schools, write reviews and publish those reviews in The northern Alberta participate in our News Journal’s arts section and on the EDMONTONJOURNAL.com. At in Education program, a key initiative of NEWSthe end of theIN schoolEDUCATION year, the student critics vote for awards our Reader Sales Department. Teachers for acting and stagecraft which are presented at a formal use the Edmonton Journal, be it the print Cappies Gala at the Citadel Theatre. Participating critics are or digital version, to teach all manner of also eligible for awards and in past years top critics have had an subjects and grade levels. The newspaper, opportunity to spend a week in The Journal newsroom, getting therefore, becomes a living textbook, an inside peek at the daily tasks of reporters, photographers teaching students about events happening and editors and trying their hand at some critical writing of both locally and globally. their own.

Currently, we offer 10 different resource In the 2009-2010 school year, 126 critics wrote Cappies reviews. guides to teachers to aid them in teaching During the gala, 167 performers and backstage workers were newspaper-based curriculum. During recognized with nominations for Cappies awards. Teachers special events like elections or Olympic and directors from all the schools volunteer their time to competitions, we develop special resource make the program a rich learning experience for the students. guides for these events to help teachers And Journal marketing staff and newsroom editors helped to use the newspaper to follow these events in organize events and mentor critics. their classrooms more closely and educate simultaneously. connect with us on connect with us on

Edmonton Journal Cappies Edmonton Journal News in Education

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The Edmonton Journal reinforces our strong community ties by integrating social media and optimizing various social media. On every EDMONTONJOURNAL.com story, readers can “share,” and link to the story through email, Facebook, Twitter, Digg, Stumbleupon and more. The Journal’s main Facebook page is the most “liked” of any Alberta newspaper. With links to current news stories, contests, galleries, blogs, and more, there’s always something new to inspire comment and conversation. Popular Journal sections such as Venting, Arts & Life, and Business all have their own Facebook pages, as do Journal-sponsored events such as the i l i k e t h i s Recreational Property Show, News in Education, Job Find and Little Big Run. The Edmonton Journal has a large Twitter following on our main feed, which has been one of the most consistently retweeted Twitter feeds in Edmonton. Journal Tweeters are some of the most prolific in town, with many of our editorial staff on Twitter including well-known Journal personalities Paula Simons, David Staples, and Todd Babiak. We also have a large number of Twitter feeds targeted to specific content. The Journal’s YouTube channel is ranked in the top 100 of most viewed reporter channels in Canada, and has featured some immensely popular videos. Journal videographer Ryan Jackson’s video (and Canadian Online Publishing Awards nominee) of a world-record breaking dodge ball game at the University of Alberta has garnered over 600,000 views. The Edmonton Journal is also a fast growing business venue on Foursquare with a substantial friend following. We include tips for specific events and places in town tied into our content, such as restaurant reviews.

marty. | social media strategist |

“Information technology And business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other.” - Bill Gates

connected media kit 20 eleven planbook "Tug on anything at all and you'll find it connected to everything else in the universe." - John Muir connecting days a week 16

monday  A section  Sports  Arts & Life  Business e v e r yin the  Classified

tuesday  A section  Sports day  Arts & Life  Business  Driving  Classified “A” Section Seven days a week, our readers  A section know that the world awaits them wednesday  CityPlus in “A”. When readers dive into this  Sports first section, they are treated toa  Food selection of the most current stories where it's at  Arts & Life from home and around the globe. The  Business front page and the Top Copy pages  Travel – A3 and A4 – contain the hottest  Classified news stories, the most interesting features and the occasional oddity or quirky story. Then come the World thursday  A section and Canada pages – comprehensive  CityPlus files of what’s happening in Canada  Sports and abroad. Our CityPlus pages,  Arts & Life encompassing the unique people  Business and events around Edmonton,  AutoAdvantage appears in this section on Sundays,  Classified Mondays and Tuesdays.  A section friday  CityPlus  Sports  Arts & Life  Business From Wednesday to Saturday CITYPLUS  Friday Movies (though subject to change),  CityPlus is its own section, with Whats On tab extensive coverage of news and  Driving stories from Edmonton and the  Classified capital region. Our strong focus on local news makes CityPlus  A section one of our best-read sections. saturday  CityPlus We know Edmonton, we love  Sports Edmonton, and it shows in this  Arts & Life always on-point, often witty,  Business and sometimes laugh-out-loud  Travel funny section.  Homes  Working  Style  Religion  Real Estate Marketplace  Classified

Therese Kehler, Editor sunday  A section  Sports  Sunday Reader  Books and Arts  Business  Classified  Colour Comics

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SPORTS Our Sports section puts readers in the front row. We provide coverage and insight on both professional and amateur sports seven days a week, with extra emphasis on the weekend editions, including Hockey Hall of Famer Jim Matheson’s popular Hockey Paul Cashman, Editor World every Sunday. We add seasonal pages throughout the year, such as our extensive Golf pages, and of course extra features on hockey and football. Our in-depth local coverage by fan-favourite writers such as Mario Annicchiarico and John MacKinnon gives this section a truly Edmontonian flair. where it's at

Arts & Life Our newest section, Arts & Life, is packed with the stories that make your world go round. Our previous sections such as Body & Health, Look, and At Home have been amalgamated into this one sensational daily section. Arts & Life digs deeply into the fascinating world of Edmonton’s hot theatre scene, local artists, galleries and festivals, along with everything from pet advice, music events, health topics, the latest fashions and international Business movie and celebrity news. This light and lively section The Business section delivers the most has a strong focus on local events, and is a firm favourite current local, national and international amongst readers. Movie Listings and TVtimes are also information on profits, losses, mergers, included. Arts & Life is published Monday through financial trends and more. Business Saturday, with Books and Arts on Sundays. offers insights and analysis about the capital region’s businesses and business leaders. Saturday’s Business section is the biggest of the week, with the best package of local features and personal financial advice. Also included every day are the Personal Finance Keri Sweetman, Editor pages by the , as well as FP Markets, for a truly national view of the business world.

Food Our Food section heats up The Journal every Wednesday, whether you’re a foodie or an industry professional. Quick meals at home, culinary masterpieces from local chefs, Peter Maser, Editor cooking accessories, wine advice, unique Kerry Powell, Editor recipes and so much more. Passionate foodie and columnist Liane Faulder gives this section it’s own unique flavour (with Nick Lees to let you know what wine will go with it). In late 2010, Food welcomed Taste Alberta to its pages and online. Taste Alberta is a partnership initiative between the Edmonton Journal and ALMA (Alberta Livestock and Meat Agency) that highlights the quality of Alberta products, with original stories as well as acquired information such as recipes, photos, videos, links, etc. Taste Alberta empowers Albertans to make more informed choices about the food they purchase and consume.

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classified Our Classified section boasts more than 200 diverse product and service DRIVING categories. Jobs, cars, merchandise, Driving covers the latest in automotive homes – Classified really does have news and products, and includes everything for everyone. Our new self- a full range of vehicle display serve Classified lets you create your advertising. Available every Tuesday own ad online and in the newspaper. in a convenient tab format and every It is a bustling marketplace open Friday in a comprehensive seven days a week, 24 hours a day. format, readers will discover articles on everything from motorcycles, ATVs, snowmobiles and of course cars, trucks and SUVs. Extensive listings, reviews and photos make Driving the perfect car-shopping companion. where it's at

TRAVEL Our full Saturday Travel section, plus a Travel page every things you Wednesday at the back of Arts & Life, are responsible for more daydreams than any other sections of the paper. didn’t know Travel takes readers away to exciting destinations both near and far. Weekend getaways, local hideaways, about exotic adventures or relaxing retreats, it’s all here. On Wednesdays in the winter, the Travel page becomes SnowTravel, with ski hill reports and more. 3. Edmonton is now a city in the popular virtual world, Second Life. Virtual visitors can get to know REAL ESTATE MARKETPLACE the city better and start making When looking for a place to call home, connections they can take back readers turn to our Real Estate Marketplace to the real world. section to keep up with the latest listings in the market. As a section front for Classified every Saturday, Real Estate Marketplace showcases homes for sales in the Edmonton area, both in print and online.

| sales representative national | kim. christine. | customer sales assistant |

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venting If there is one feature HOMES our readers tell us they Our readers keep up with the Edmonton area’s vigorous turn to first, it’sVenting . real estate market with the Homes section. Every What makes this col- Saturday, Homes takes our readers on a tour of the umn so popular? Said latest showhomes, and examines the newest trends one contributor: “It’s and designs from this area’s top new home builders. the closest we get to A Condos section is produced once or twice a month democracy in this coun- that offers the latest in design solutions for condos, as try.” A forum for read- well as highlighting new developments downtown and ers to express concise in the suburban communities. The Journal’s Second opinions on every sub- Homes pages are also included in Homes, featuring ject imaginable, Venting stories of interest to those in the market for a vacation appears in Wednesday home or an investment property. and Saturday CityPlus, and Sundays in Sports.

STYLE Bursting with colour, great photography SUNDAY READER and sharp design, Saturday’s Style This unique section delves deeply section covers fashion and fine food, behind the headlines and offers shopping, local events and personalities, a unique perspective on the love and relationships. Watch for fun, issues that affect you. Each week, fascinating profiles, consumer tips and Sunday Reader takes an in-depth, ideas for eco-conscious living. This investigative look at the biggest appealing, eclectic section connects you news stories at home and around the to the best things in life. world. The perfect accompaniment to a leisurely Sunday morning.

FRIDAY MOVIES Get all the news and reviews books & Arts about the latest movies to The act of delving into a novel hit the big screen in the and luxuriously lingering over Friday Movies section. The a story is a joy that people Friday section also offers in- are ever more passionate depth coverage of upcoming about in this age of being concerts, art gallery openings, bombarded by snippets of theatre happenings and more. information across multiple It includes our popular What’s media. Losing yourself in a On pullout tab, a complete good book has never fallen guide to events around town. out of fashion. The Journal’s Books & Arts section on Sunday features books of all genres, with a strong focus on Canadian works. Author news and profiles, book-related features and stories, at least two pages of book reviews, workING plus the best of the arts scene Published every Saturday, our Working and so much more. section is a proven, essential resource for both job seekers and employers. Working represents the most extensive collection of career display advertising in the market, which are packaged FRIDAY with a variety of highly effective online WHAT’S ON colour elements to take your job or candidate comics search around the world. Working ads also appear in the business section on SUNDAY Wednesdays.

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Todd Babiak has lived Gary Lamphier, as Paula Simons is funny, in Quebec and France but the Edmonton Journal’s provocative and brash – it seems he is happiest business columnist, is whether she’s enraging Ed- living and writing in a numbers guy. So here montonians, inspiring them, Edmonton. He is a are his numbers: In his 56 or making them laugh out bestselling and award- years on the planet he has loud, Paula Simons’ columns winning novelist: see Choke Hold, The lived and worked in four of Canada’s six major always get the city talking. Over the years, Garneau Block, The Book of Stanley and cities, spanning three provinces and three time Paula’s earned five National Newspaper Award Toby: A Man. His series on life in France, zones. He has travelled to 13 countries on four Citations of Merit for her editorials, columns, Learning French, was published over an continents, and has worked as a journalist for and investigative reporting. She’s been hon- almost-year in the Edmonton Journal. more than three decades, including stints at oured for her passionate writing on civil society Todd’s column, The T Intersection, is a The Wall Street Journal, The Globe & Mail, the by the Canadian Bar Association, the Canadian never-ending, often narrative search for and seven other publications. Mental Health Association, the Edmonton His- the strange, funny, sad, quivering muscle Gary has covered billionaire tycoons, the film torical Board, and the Alberta Civil Liberties in the heart of Edmonton. Who are these industry, techies, white collar crooks, stock Research Centre. A graduate of the University Edmontonians? What are they doing? markets, energy issues and just about every of Alberta, Stanford University and the Poynter Why do they live here in the northernmost other business topic you can think of. He Institute for Media Studies, she lives in the cen- major city on the continent? Can they also spent five years as a communications tre of Edmonton with her husband and daugh- whistle loudly, with their fingers? Do they consultant in Vancouver. Gary still finds the ter. Follow Paula on Twitter @Paulatics. journal columnists sometimes walk onto their balconies at world of business fascinating, inspiring, night and look up at the stars and cry? depressing, and weird – much like life itself. This is what we really want to know. Gary has one very charming Italian wife, two David Staples is an award- Follow Todd on Twitter @babiak and at smart adult children, one cuddly grandson, winning journalist and best- www.toddbabiak.com. and one pampered wussy dog. He figures he selling author. Born and is the luckiest man on earth. raised in Devon, Alberta, and a resident of Edmonton Dan Barnes has covered since 1985 when he began sports in Alberta for Nick Lees was raised and working at The Journal, Daviud has been a over 25 years, including educated in London, where journalist for 30 years, reporting on crime, the past decade as he worked as a reporter politics, sports, the arts and current events. a columnist with the in Fleet Street and for a He has won two National Newspaper Awards Edmonton Journal. He television station before and two National Newspaper Award citations has covered the Olympics in Calgary, coming to Canada to write for his hockey blog, The Cult of Hockey, which Sydney, Salt Lake City, Athens and Turin as for the Edmonton Journal. Travelling across has been the most popular sports blog in the well as six Stanley Cup Finals, seven Grey Edmonton to find material for a thrice-weekly . David has written major Cups, two World Hockey Championships, column in CityPlus on Tuesdays, Fridays profiles of numerous prominent Albertans two Labatt Briers, two World Athletic and Sundays, he also writes a monthly wine and Canadians, including Mark Messier, Kevin Championships, two World Figure Skating column in Food. Lowe, Wiebo Ludwig, Thomas Svelka, Lois Hole, Championships and many, many more. , and many, many Lees was presented with the City of Edmonton Follow Dan on Twitter @jrnlbarnes. more. Follow David on Twitter@dstaples. Award for Excellence for Sport in 2000 and in 2003 he received the Queen’s Jubilee Medal. Grant MacEwan University has also awarded Liane Faulder is Graham Thomson writes Lees with an honorary diploma for being a food columnist for the on Alberta politics with Distinguished Citizen. Edmonton Journal. A occasional side trips into graduate of Ryerson’s federal politics and very school of Journalism, occasional trips into Af- John MacKinnon has Liane is also the author ghanistan. Graham came to been playing the keyboard of The Long Walk Home: Paul Franklin’s Alberta in 1984 as a reporter with CBC, and af- for fun and profit since 1981. Journey from Afghanistan, and a recipient ter 14 years as a radio and television reporter Throughout his career, and of the prestigious Canadian Journalism Graham jumped into print journalism at The especially at The Journal, Foundation fellowship from the University Journal. In the past 15 years he has covered MacKinnon has tried to of Toronto. When she’s not thinking of new stories across Canada and written investiga- live up to the old school newspaper motto: ways to eat chocolate, Liane is the mother tive pieces from the United States, Mexico and Join the Georgian and see the world! Hired of two ravenous, 20-something sons who Russia – and spent two ‘tours’ with Canadian by The Journal as sports editor in January enjoy her beat as much as she does. Liane troops in Afghanistan. He has been nominated ‘99, MacKinnon has written a sports column loves yoga and pilates (important, given twice for National Newspaper Awards (winning for the paper since October 2003. It’s a wide previous reference to chocolate) and once) and spent eight months at the University ranging column that, were it a boarding house, walking in the river valley. Follow Liane on of Toronto after being awarded a Canadian would welcome many and varied guests from Twitter @EatMyWordsBlog. Journalism Foundation fellowship in 2008-09, around the world of sports. Follow John on rediscovering the joys of university life but Twitter @rjmackinnon. without the Bee Gees and bell-bottom pants.

connected media kit 20 eleven planbook 21 journal newsroom + awards beat reporters Mario Annicchiarico...... Football Karen Kleiss...... Provincial Affairs Hanneke Brooymans...... Environment Bill Mah...... Business Dave Cooper...... Energy/Business Jim Matheson...... Hockey Jennifer Fong...... Fashion & Home Decor Liz Nicholls...... Theatre Critic Ben Gelinas...... Arts Jodie Sinnema...... Health Keith Gerein...... Provincial Affairs Sandra Sperounes...... Music Marta Gold...... Fashion & Home Decor Curtis Stock...... Golf Joanne Ireland...... Oilers Elise Stolte...... Education/Aboriginal Affairs Gordon Kent...... City Hall Alexandra Zabjek...... Courts

Shaughn Butts Bruce Edwards photographers & Candace Elliott Brian Gavriloff Ryan Jackson videographers Ed Kaiser John Lucas Rick MacWilliam Chris Schwarz Greg Southam Larry Wong awards & recognition • National Newspaper Awards – 6 nominations our readers 2010 saw The Journal receive 6 nominations for 2009, a record number. Health writer Jodie Sinnema was nominated for her work on health issues in , columnist Paula Simons 470,800 was nominated for her work on protecting the Human Rights Act, columnist Graham Thomson TOTAL WEEKLY was nominated for a variety of work, Malcolm Mayes was nominated for his editorial cartoons, READERSHIP and Journal photographers Ed Kaiser and Chris Schwarz were nominated in sports photography. • Canadian Online Publishing Awards 50% Edmonton Journal is a finalist in 5 categories for excellence in online editorial and innovation in MALE 2010. Nominated in News, Blog, Cross Platform, Mobile App, and Video. 50% • Education writer Sarah O’Donnell FEMALE Received Alberta Teacher’s association Education News Writers Award in the Daily Newspaper category in 2010. 41% • Curtis Stock AGE 25-49 Journal Sports Writer Curtis Stock, won a record 10th Sovereign Award for Most Outstanding Newspaper Article in 2010. $90,897 • Graham Thomson AVERAGE HOUSEHOLD Awarded a citation from the Canadian Meteorological and Oceanographic Society in 2010 for his INCOME work on environmental issues. 60% • Communications Award from the Canadian Mental Health Association AVERAge household The Journal won this in 2010 for ongoing, in-depth coverage of mental health issues. income 75K+ • Excellence in Media Award The Journal won the 2010 award given by the Alberta Rehabilitation Coordinating Council for 55% raising awareness in Alberta about rehabilitation. SOME POST SECONDARY • 2010 Canadian Food Blog Award – Liane Faulder EDUCATION OR UNIVERSITY GRADUATE Setting the standard for national food blogs, the canadian Food Blogger’s Association awarded Liane Faulder with the Best Regional Award for her Eat My Words blog. 81% HOME OWNERS another tweetable truth about newspapers†

SOURCE: NADbank 09 -10 Readers spend 48 minutes with their Base: 941,000 Edmonton area adults 18+ daily newspaper on a weekday (same as 2005) and 68 minutes on Saturday.

media kit 20 eleven planbook connected why advertise

"Many a small thing has been made large by the right kind of advertising." - Mark Twain

| executives advertising & marketing | joseph. john. lyn. gord. 23 benefits of advertising in the Edmonton Journal why advertise?

Strong Credibility A leader in the community, the Edmonton Journal is the most-respected source for news and information in the Edmonton area, lending credibility and impact to the advertising messages that appear in its pages. Committed Readership Our readers are committed to our products – they pay for the information that the newspaper contains. Audience Attention Newspapers are an active medium inviting a high degree of reader involvement. Advertising is integral to the product; consumers read the newspaper as much for the advertising as key reasons to advertise for the editorial content. 1. Advertising establishes contact High Frequency Print advertising is instrumental in making contact with consumers and Daily newspapers allow you to advertise often, initiating the sales process. which quickly increases your reach to your target market and talks to your audience when 2. Advertising builds awareness and preference they are ready to buy. Advertising generates awareness, which leads to brand preference and a Shopping Guide predisposition to buy a specific product or shop at a specific business. Daily newspapers are the most-used source for information about most products and services. 3. Advertising helps maintain and grow market share When a consumer is ready to buy, newspaper If your competition is advertising and you are not, who has the advantage? advertising has the greatest impact and drives Current customers are moving away and potential ones are moving into the sale. the market. Introduce your company to them through your advertising.

Timely 4. Advertising helps make the sale You are able to get your message into the Advertising generates store traffic and attracts a knowledgeable Edmonton Journal with as little as two days’ consumer who is ready to buy. notice, allowing you to respond to changing competitive and market conditions. 5. Advertising frequently maintains presence Extended Reach People have new needs and wants every day. Consumers are In addition to strong readership in the constantly coming into the market at different times and advertising Edmonton CMA, the Edmonton Journal also keeps your company top-of-mind. blankets northern Alberta. Attractive Audience While providing strong reach to all demographic targets, the Edmonton Journal demonstrates exceptional strength in reaching adults who are well-educated, high-income earners. † Home Delivery another tweetable truth about newspapers Most Edmonton Journal readers read their Daily print newspapers are read by newspaper at home where important 3 out of 4 Canadians each week. purchasing decisions are made. The majority of copies of the Edmonton Journal are sold to home subscribers.

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where do you start? Most advice on creating good ads begins with the art (i.e. copy and layout). Believe it or not, that’s not where good ads start: they start with sound marketing. So before you even think about copy or lay- out, you must first develop an on-target marketing strategy. • What is your company’s point of difference? • Who is your target market? • What is your advantage over your competitors?

& copy that sells present Good ads have four things in common: they create attention, Enter the Health Club Challenge to interest, desire and action.

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creating a good ad good creating a Enter today at white space and visuals. edmontonjournal.com/healthclub

12 weeks to a leaner, healthier, happier you. Interest Make the copy interesting, easy to understand and benefit-oriented. Desire People read ad copy to find out how your product or service benefits them. So make sure the copy answers the reader’s question: “What’s in it for me?” Action Urge the reader to act now and make it easy to do so. Include the basics. Give complete and specific information – include all styles, colours and sizes in your ad. Give good ordering information. Include phone numbers, store address store hours and website address. things you need to know layout that attracts customers  Know your customers  Know what sells • is well-organized and attracts the reader’s eye by using the basic principles of advertising design: proportion, balance,  Know your market contrast, movement and unity.  Know what makes your business unique • features a dominant element, such as a photo, to grab the  Know your competition reader’s attention and convey the sales message at a glance.  Know your budget • uses white space to direct the eye and allow it to focus on a particular element in an ad.  Know what’s hot • goes for an uncluttered look – key points should stand out. • uses no more than three typefaces. • uses either spot colour or four-colour photos or illustrations to grab the reader’s attention. • draws the reader’s eye to your logo.

"When you live your life with an appreciation of coincidences and their meanings, you connect with the underlying field of infinite possibilities." -Deepak Chopra

connected media kit 20 eleven planbook advertising PRODUCTS

linda. amy. guy. barb. deb. | sales representatives automotive | 26

The Edmonton Journal was named one of Alberta’s Top Employers in 2011.

The Edmonton Journal has been delivering superior results to advertisers for over a hundred years. Whether you are looking to build brand awareness, launch a new service or product, or drive traffic in-store or online, the Edmonton Journal will target your needs and offer solutions that are specific to you. With our exceptional creative team, our online expertise and our highly trained sales staff, you can be sure that your advertising message is reaching its full potential. The following pages demonstrate how we can help your advertising investment go further with unique programs and positions. There is virtually no limit to what the Edmonton Journal can do for you. your complete resource The Edmonton Journal offers a full line of advertising, marketing, campaign planning and creative services. We can help you build and maintain customer relationships, increase consumer awareness and market more of your product or services than ever before. research The Edmonton Journal’s research department is one of the most knowledgeable and well respected in the industry. We have invested in the latest training and software to help find and reach your customers in the most high-impact and cost-effective manner. creative services The Edmonton Journal’s award-winning creative team includes graphic and web designers, writers, illustrators, photographers and cartoonists. This talented group combines innovation and artistic flair with state of the art digital technology to create ads, campaigns and publications that deliver results.

things you didn’t know about

4. Edmonton is a leader in environmental advocacy. In 2010, Edmonton won 3 national environmental awards by the federation of Canadian Municipalities; two for managing unique water | customer sales assistants | programs, and one for championing . sustainability programs. rosie alexis. angie.

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Newspapers can provide strong brand support. advertising products More than ever, we are seeing a strong trend towards more innovative ad types and positions. By creative use of structure and gatefolds the way the information is presented and A gatefold is the best opportunity communicated, advertisers are able to demand to have your advertising message the attention of consumers like never before. be the first thing readers notice. Unique flexforms, high-impact gatefolds, and A gatefold is the flap (1/3 or 1/2) unusual ad locations... if you have an unusual that goes across the front page design concept, let us know. We will work with of the paper or section and is a you to devise the ideal campaign for you. premium advertising position. It includes the flap (front & inside) and both the outside and inside back covers. Now offered seven days a week for all inside sections, as well as the front cover.

premium positions The breaking news story of the day usually continues off the front page, making the following pages highly desirable ad positions.

A2/A3 5 columns x 70 agate lines black & white only

B3 10 columns x 100 agate lines black & white only

A5 5 columns x 155 agate lines limited colour availability

another tweetable truth about newspapers† Daily print newspaper readership over the past five years has been stable.

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earlugs Located at the top right-hand corner of section fronts, earlugs combine the pricing of a small-space ad with the impact and targeting capabilities of section-front positioning. An excellent tool for teasing an event or supplementing a campaign.

section front banners With attention-grabbing impact, a section-front banner puts your message front and centre with our readers. Banners give your ad exclusivity, visibility and a targeted audience. advertising products

hanging banners

"Advertising is the 'wonder' in Wonder Bread." - Jef I. Richards

triple banners

"A business has to be involving, it has to be fun, and it has to exercise your creative instincts." - Richard Branson

connected media kit 20 eleven planbook 29 ADV E R T iSING PR O DUC S

flexform ads Think outside the box. Flexform ads grab the reader’s attention with their unusual shape, which the design of the ad uses to full advantage.

island ads Positioned in the middle of the stock listings within our Business section or the movie listings within our Arts & Life section, island ads stand out and demand the reader’s attention. An excellent way to target your message.

small space frequency Effective, affordable tools for advertising with frequency – sign language (3 col. x 35 promotions lines) or ad boards (3 col. x 40 lines) – are all about building awareness for your business. They are the events you hear about and wonder how you could make Tease a new campaign or boost an existing happen for your business. Promotions can take your advertising to one in the section of your choice. a whole new level. The Edmonton Journal can help you with non- traditional methods of advertising, access to events, and innovative and effective partnerships and sponsorships. We are also able to develop unique promotional programs for clients on an individual basis.

sindy. | sales representatives multi-market | wayne.

another tweetable truth about newspapers† Almost half of Canadians read a daily print newspaper on a weekday.

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what our readers are saying

“The articles in this publication are always informative.” – Betty

sarah. “I enjoy the | editor country asides | interesting stories and quite often try the recipes as they

advertising products are always relevant to the growing season!” – Monica

“I like the stories written by local folks, and the humourous tidbits throughout!” – Anita

connect with us on

Edmonton Journal Country Asides

Country Asides From sophisticated agricultural communities to beautiful estate developments, Edmonton’s rural communities are thriving. Country Asides, a highly read weekly publication with a loyal audience, is delivered to up to 50,000 surrounding homes, cottages and acreages every Friday. A favourite read for rural residents in the Edmonton area, Country Asides is distributed to homes within an hour and a half commuting radius of the city. Local stories about interesting people and places, reader-submitted photos, stories and community events make readers feel like they are part of the Country Asides family. This popular publication offers an excellent, cost-effective way to target consumers outside of Edmonton.

TVtimes TVtimes is distributed in the Edmonton Journal every Friday. It combines easy to read TV listings and advertising into a package that is a fixture in the home for a full week. TVtimes is read by all demographics.

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vendor support Discover the secret to making more noise for your next big event. With a Vendor Support program, you can access your suppliers’ advertising dollars to support a special event such as a grand opening, anniversary or seasonal celebration. We will help you create an event and co- ordinate the execution of the program from start to finish.

An Advertising F e ature For Beauty, Fit and Function

he commitment at G r ace Denture Clinic Repairs at G r ace Denture Clinic are handled Tis to ensure that each patient receives the well in stride. Accidents happen and dentures most personalized denture treatment possible, crack, or teeth pop out, usually when you least and the confidence that brings. expect it. J u st call in and the staff will book you As Denture S p ecialist J a son T r ombley says, for an emergency repair – no need to hide your “W e are creating a natural looking denture smile and suffer through the day. achieving stability for chewing, while educating F o r all treatment procedures, G r ace Denture business profiles the patient on denture care.” Clinic follows current protocols of sterilization, The process begins with a series of detailed and strict quality control is maintained using measurements of the individual’ s mouth and facial premium products in an on-site laboratory . dimensions. The teeth are chosen complementing P e rsonalized precision dentures as close to the patient’ s appearance, allowing men to look natural as possible, created promptly and expertly more masculine and women to look more in a friendly atmosphere. G r ace Denture Clinic Newspaper is an information medium, and the feminine. T o oth color is carefully evaluated to is where you want to be! find the perfect shade. The dentures are designed to fit securely and comfortably. Improved Before Call function and better stability can make you a more confident denture wearer. N o longer must today dentures cause you pain and embarrassment. for a FREE strength of a Business Profile is its ability to provide The friendly staff at G r ace Denture Clinic are expertly trained to give you, the patient, the look consultation you want. There is no reason to settle for generic when you can have a personalized precision After denture that can make you look years younger and serve you well throughout the day. Y o u ’ ll appreciate the care. Y o u ’ ll love the look. information about your business. We will bring Whateveryouneedby wayofdenturetreatment – complete, partial, or implant retained – G r ace Y o u ’ ll Denture Clinic can help. With advances in dental implant treatment leave you can now have stable retained dentures that smiling! were only dreamed of in the past. Imagine your together an editorial story and photos to create an confidence with a denture that is held firmly in place by implants at an affordable price. Please ask for more information when you visit G r ace Denture Clinic for your free consultation. Over time a denture may not fit as snug as it once did. Relining and refitting dentures race Denture Clinic is located conveniently eye-catching, informative and effective newspaper to fit the existing tissue Gin Argyll Crossing at the corner of Argyll Before and accommodate for Road and 75 S t reet, next to Boston Pizza. any changes that have The clinic has plenty of free parking and is occurred is another wheelchair accessible. treatment that is Call (780) 490-5509 now for your FREE avaiailable.lable. consultation.co Clinic hours are 9 am to 5 pm ad. Business Profiles are an essential advertising M o nday through F r iday with evening andan Saturday appointments available. After tool for new companies or businesses that have new 780-490-5509 7629 Argyll Rd. Corner of 75 St. & Argyll Rd. Jason T r ombley DD products to introduce to the marketplace. Denture Specialist

special publications "Creativity is the power to Certain subject matter lends itself to a specialized format. connect the seemingly This can be in the form of a feature, magazine, guide or even a hardcover book. These special publications are unconnected." - William Plomer loved by advertisers as they provide a more specific location for their message, as well as presenting a longer shelf life. The Edmonton Journal publishes special publications with the same dedication to quality content that goes into our paper each and every day. The impact and value of these special publications have been proven design services to both our readers and our advertisers. Our design team is ready to work with you, and they have the ability and experience to take your project from concept to creation. Whether you need a corporate identity or a t-shirt design, our design team will use their talents to create something memorable. Brochures, logos, business cards, flyers, annual reports or whatever your company needs, we can do it all. Our years of experience allow us to interpret the information you give us in order to bring your idea to reality.

media kit 20 eleven planbook connected features calenda 20 ele v e n r 33

"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit." - Conrad Hilton features by month

Target specific readers with special interests at key times of the year. Special features and profiles generate traffic and sales with their added impact. Each feature covers a subject or event of interest to a specific segment of readers, allowing you the opportunity to target potential customers. Readers tend to keep special features in the home for a longer period of time.

january april july october Hockey Country* RV Showcase RV Showcase NHL Preview* New Condos* National Volunteer Week Capital Ex / Indy Guide New Condos* Babies of the Year New Condos* Golf - The Open Online Trading* Snowsport Camps & Classes Championship* Trucks and SUVs* Edmonton Motor Show* Destination West Magazine New Condos* Small Business Week* January Clearance Edge: Guide to Education Recreation & Investment Off-site Magazine Auto Showcase* Easter Churches Properties Magazine* Venture Prize Hockey Country* Digital Entertainment* New Homes Today* Going Green - Earth Day* february Consumers Choice Awards RRSP’s* august Recreation & Investment november New Condos* Properties Magazine* Dance & Music Canadian Finals Rodeo* Edge: Guide to Education Travel & Loyalty* RV Showcase New Condos* APEGGA Edmonton Motor Show* Edge: Guide to Education Christmas Gift Guides 1 & 2* Hockey Country* New Homes Today* New Condos* Canada Career Week RV Showcase Golf - PGA Championship* Consumers Choice Awards Personal Final Planning* may New Homes Today* New Vehicle Preview* New Homes Today* Getting Started Guide to Auto Showcase* RV Showcase Post Secondary Education New Condos* september New Homes Today* Driving Green* New Condos* march Going Green* Recreation & Investment New Condos* New Homes Today* Properties Magazine* december Small Business Week* Travel & Loyalty Snow Towns of the Rockies* RV Showcase Seniors Housing Forum Christmas Gift Guides 3 & 4* Pharmacist Awareness Week june Automotive Outlook Christmas Eve Churches Fraud Prevention* RV Showcase Fire Prevention Week Edge: Guide to Education Hockey Country* Environment Week Fall Fashion* New Condos* Green Technology* Golf - U.S. Open* Bridal New Homes Today* Mortgages* New Condos* New Homes Today* Going Green - Earth Hour* Energy Report* New Homes Today* Entertainment, HDTV, *Denotes newsroom feature, all others listed are advertising features. For a Gaming, Smart Phones* complete list of features, contact your Edmonton Journal Sales Representative. Today's Senior Digital Photography* Auto Showcase* New Homes Today*

another tweetable truth about newspapers† 79% of online newspaper readers also read the print edition of the newspaper.

media kit 20 eleven planbook connected pre-prints specialty prand oducts

"In business, one of the challenges is making sure that your product is th easiest to experience and complete a sale." - Mark Cuban

jessica. | coordinator pre-print distribution | 35 pre-prints + specialty products

journal direct Journal Direct is the efficient and economical solution for delivering pre-prints to urban and rural consumers throughout northern Alberta. We provide precise analysis to build customized distribution options which maximize the effectiveness of your flyer distribution. Using various statistical databases, we can locate your best customer prospects and target your distribution geographically. Let us put our effective targeting capabilities to work for your business. • Deliver your pre-prints with the newspaper. • Offer custom delivery options to reach non-subscribers in homes and apartments. • Offer delivery of product samples and specialty products such as poly bags, belly bands, Post-It notes and tag-a-longs. • Accommodate your campaign strategy and target your customers.

rebecca. | coordinator pre-print distribution |

specialty products In addition to regular newspaper pre-print delivery, the Edmonton Journal can distribute unique advertising products. Our innovative specialty products allow ad direct you to tease readers with something AdDirect is a custom designed advertising piece. Consider the benefits unique and unexpected. The Edmonton of having just one contact for creative design, production, printing and Journal’s specialty advertising products distribution of your flyer. AdDirect has proven effective for businesses of include poly bags, belly bands, Post-It all types and sizes. notes and tag-a-longs. 1. Choose two-colour or full colour printing.

POLY BAG 2. Select the geographic delivery area: • You can target as few as 10,000 customers or reach the entire metro Edmonton market. BELLY BAND • You can select distribution within the newspaper to subscribers and/or EMC* delivery. TAG-A-LONG • Your advertising sales representative works with you to target your customers through the use of geographic and or demographic information.

*Extended market coverage

POST-IT

media kit 20 eleven planbook connected 36

GEA (Greater Edmonton Area) – Urban Core distribution by FSA* | Rural distribution by zone Our distribution options have been designed to avoid duplication, maximizing your ROI.**

Newspaper subscribers GEA Urban Core Your flyer can be inserted in the Edmonton Journal. You can distribute to all Edmonton Two delivery options: Journal subscribers in Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Fort Saskatchewan, Beaumont and Leduc, or you can select specific areas by FSA.

Newspaper subscribers and nonsubscriber homes and apartments As above – plus you can have your flyer distributed by FSA to non-subscriber homes and/ or apartments. Flyers are distributed via Flyer Force to the doors of non-subscriber homes on Tuesday or Thursday in Edmonton, Sherwood Park and St. Albert and on Friday in Fort Saskatchewan, Spruce Grove and Stony Plain. Flyers are distributed to non-subscriber apartments on Friday only. By selecting subscriber and non-subscriber distribution you can get full coverage without duplication. For distribution in Beaumont and Leduc see Country Asides TMC delivery option.

inserts distribution GEA Rural Core Two delivery options: Slave Lake

Swan Hills Athabasca (T9S)

Whitecourt (T7S) Barrhead Westlock (T7N) (T7P) Redwater Morinville Newspaper subscribers Mayerthorpe St. Albert Your flyer can be inserted in the Edmonton Fort Saskatchewan Spruce Grove Edmonton Journal. You can distribute to all Edmonton Stony Plain Sherwood Park Journal subscribers within an approximately Devon Leduc Beaumont Tofield two hour communting radius of the city. Viking Wetaskiwin (T9A) Camrose (T4V) Wainwright Sedgewick (T9W) Provost Stettler Castor Coronation Consort

Country Asides Weekly (Total Market Coverage via Canada Post)

Your flyer is inserted in Country Asides, a weekly NE ZONE Edmonton Journal editorial product and mailed to homes within an hour and a half commuting radius of the city. This product is delivered by Canada Post on NW ZONE Fridays (with a three day delivery window). You can choose your coverage from various zones WEST ZONE

T4X...... Beaumont T9E...... Leduc NE ZONE...... NE of Edmonton surrounding Fort Saskatchewan EAST ZONE...... East of Edmonton surrounding Sherwood Park EAST ZONE SOUTH ZONE...... South of Edmonton surrounding Leduc & Beaumont WEST ZONE...... West of Edmonton surrounding Spruce Grove & Stony Plain NW ZONE...... NW of Edmonton including Morinville SOUTH ZONE

*Forward Sortation Area (FSA) – first three digits of a postal code | ** Return on Investment (ROI)

connected media kit 20 eleven planbook 37 FSA map insert distribution Light shaded areas represent rural or industrial areas

Large dashed border lines represent NW Zone Fort the GEA Rural Core Saskatchewan VE T5Y A Lancaster 86 Park Evergreen Trailer Park T8L St. Albert 142 ST T5X T5Z NE Zone T8N 97 ST 66 ST 127 ST

T6V 153 AVE

ST T5C 50 ST 137 AVE

137 AVE 13 A 1 34 ST T5E 82 ST T5A T5V T5L 127 AVE YELLOWHEAD

121 ST T6S

118 AVE 118 AVE T5B T5W T5G 92 ST T5S T5M 111 AVE Sherwood Park 170 ST Spruce Grove 231 ST T5H T7X Westview T8H Village T5P T5N T6A 109 ST T5J 100 AVE 98 AVE 100 AVE 149 ST Stony Plain T5K Sherwood Park T7Z T5T T6C T5R T6G T8A 97 ST 79 AVE 76 AVE T6B T6P ARGYIL ROAD 109 NW 34 ST 14 62 AVE

Maple Ridge HW Y T6H T6E Trailer Park 75 ST WHITEMUD FREEWAY

31 AVE T6M T6T T6J T6K T6R T6L EAST Zone T6N MERIDIAN ST 91 ST

WEST Zone Quadrant Ave. 34 ST

215 ST QUADRANT AVE 9 AVE

T6W 101 ST T6X

41 AVE SW

Beaumont T4X SOUTH Zone

Leduc T9E

another tweetable truth about newspapers† Advertising in newspapers is trusted more than any other medium.

media kit 20 eleven planbook connected

"But the only way of discovering the limits of the possible is to venture a little way past them into the impossible." - Arthur C. Clark edmontonjournal .co m

“With targeting technologies, the discovery of search by major advertisers, and real measurement and planning tools, the Internet is ready to fulfill its early promises of effectiveness, reach and trackability” – Gary Stein 39

“The Internet is not just one thing, it’s a collection of edmontonjournal.com things - of numerous communications networks that all speak the same digital language.” – Jim Clark

The Edmonton Journal is committed to delivering news and information wherever our users desire it, whether it’s on their computer, on their mobile phone or in the paper. In short, wherever they are, that’s where we want to be. At EDMONTONJOURNAL.com, we focus on three advantages of the Internet as a medium: Immediacy: We deliver the news as soon as it breaks and build it throughout the day, and we let people know via alerts and social media; Interactivity: We converse with our readers on blogs, Twitter and Facebook, and we solicit their pictures, comments and news tips for publication on the website and in the newspaper; Multimedia: We tell stories in whatever way they can best be told: with video, interactive graphics, live chats, audio and more, in addition to the traditional words and pictures. All of this is powered by the biggest and best newsroom in the city. We have always been Edmonton’s deepest, most reliable news source. Now we can live up to that legacy even better, with the ever-changing and exciting digital tools at hand.

Karen Unland | Online Editor

karen. | editor online |

media kit 20 eleven planbook connected 40 standard rotational ads

Big Box 300 x 250 pixels A large messaging space Leaderboard 728 x 90 pixels that is hard to ignore as The Leaderboard offers top-of- it’s placed right next to page horizontal placement, the first editorial content online. ad position that catches the eye. This is an ideal space for ads with video.

Expandable dynamic rotational ads Expandable ads, when scrolled over, increase in size two or three times to reveal a large messaging space. Expanded ads can online opportunities feature multiple layers for hosting photos, video, sound or other content. The user who Top Layer 500 x 500 pixels expands an ad should be rewarded with Top layer ads float on or across the valuable additional content. page for 7-8 seconds and work as an excellent means for delivering a tactical message. The most effective Top Layer ads are built to transition into standard ad positions such as the Leaderboard or Big Box.

Peelback Peelback ads appear in the upper right-hand corner of a webpage and tempt viewers by teasing them to scroll over the flapping corner. When scrolled on, the ad peels back to reveal a much larger messaging space.

Catfish The Catfish ad unit is a horizontal execution at the bottom of the page. As the user scrolls down the page, the ad remains in place until it is closed by the user.

non-rotational ads Impulse Ads The Impulse ad is a non-rotational horizontal ad unit located on all index pages throughout EDMONTONJOURNAL.com, directly right of the latest news updates. This fixed position gives advertisers exclusive ownership for the duration of the campaign and is excellent for campaigns requiring either high visibility (index page) or content targeting (sub-index).

connected media kit 20 eleven planbook 41 sponsorship opportunities Header Sponsorship A pure branding strategy, the Header Sponsorship allows an advertiser to place their logo in a content-specific section that relates or

compliments their brand. online opportunities

Category Sponsorship Advertisers can sponsor a given category of content allowing them page and section dominance. Category Sponsorships include the Leaderboard, Impulse, top and bottom Big Box advertising positions, providing 100% exclusivity.

Story Tool Sponsorship Place your brand logo on every story page within a content section such as Business, Sports, or News. This clickable logo provides an excellent opportunity to strengthen your brand with a low cost price point that links advertisers directly to your website.

Headline Wrap Sponsorship A Headline Wrap Sponsorship wraps static GooseCam headline boxes on index and or sub-index pages. The Edmonton Journal’s incredibly popular GooseCam, a live streaming video of a mother goose hatching her eggs, was an incredible success in 2010 with more than 210,000 page views in a advertorial month, 5,000 comments, and over 2,500 Standard Advertorial Strategically place an image and short message within views on the wrap-up video showing the the content of a sub-index page. Labeled as an “Ad Feature”, this ad unit can take a gosling and the parents waddling their user to your web site to provide in-depth information on your products or services. way to the local pond. The eGooseCam This is an excellent content-targeting tool. excitement included a live online chat with a nature specialist and even Premium Advertorial Instead of clicking to your site, your image downloadable wallpaper. Here’s hoping and short message will take the user to an Ad Feature Story Page hosted Mother Goose returns in 2011! on the EDMONTONJOURNAL.com site. Leverage the trusted environment of Edmonton Journal to tell the story of your business. Content requires editorial approval. other opportunities Video Pre-roll Extend the television viewing experience of sight, sound and motion to a new medium by placing a commercial or flash ad prior to a user-selected video clip. Pre-roll ads can contain text, images, animation and or audio/video.

Mobile The Edmonton Journal’s mobile-optimized site represents our fastest growing audience segment. An exclusive horizontal ad position is available on the top of every page, with the ad pushing to the advertiser’s site. This strategy can sona. be used to build your brand with a valuable target | sales representative inside | audience or it can be used as a tactical means of reaching consumers close to point of purchase.

Splash Pages A mobile optimized page is an important part of any mobile advertising campaign. To ensure a positive user experience on a mobile platform, we can create a mobile-optimized landing page for your mobile campaign.

Page views to the Journal’s mobile news site increased by over 1000% in just one year.

media kit 20 eleven planbook connected 42 expanding your reach

MARKETPLACE The Edmonton Journal Automotive Network has combined with Facebook Marketplace to give unlimited auto listings maximum exposure. Vehicle listings enjoy strong exposure through the power of Facebook, thereby exposing SwarmJam those listings to millions of prospective buyers Sweet Deals Daily through their social networks. In late 2010, Postmedia Network announced the launch of SwarmJam, a expanding your reach group buying site. Consumers can now access great deals via Postmedia’s vast and trusted network of newspapers and online properties. With deals offering 50% or better savings and catering to local businesses, consumers have access to products and services that are relevant, timely and valuable. things you didn’t know how SwarmJam about works

• An offer is tailored for your business around a discounted voucher. 5. Edmonton can rightfully say it is the “tidiest city in Canada”. In 2010, • The value of the voucher is Edmonton took home the Tidiness Award established, which allows the at the National Communities in Bloom purchaser to sample one of your Awards in Halifax. goods or services without an added Edmonton was also a finalist for the commitment (aside from add-ons). “Tree Canada” Urban Forestry Award, • A discount schedule based on just edged out by Kamloops. dene. | digital specialist | progressive discount thresholds tied to increasing purchases. • Maximum number of vouchers to be sold is set. • Buyers commit at one of a pre-set number of price points. • Meeting the pre-set cumulative buyer thresholds trigger the corresponding price point. The Edmonton Journal has some of the best bloggers in town. Covering everything from pets • All bidders get the lowest achieved and hockey to health and politics, our bloggers price. know Edmonton better than anyone...and they love to share their opinions while promoting • The incentive to get the lowest discussion amongst readers. price is the motivation for bidders to recruit friends through their Talk to our Digital Specialists about sponsoring social networks. a blog. It’s a win-win for advertisers – low risk and no upfront cost.

connected media kit 20 eleven planbook 43 iPad The Edmonton Journal, along with 10 other of Postmedia Network’s major newspapers, broke new ground in late 2010 in the digital world, launching an innovative app for the Apple iPad. The Edmonton Journal app, available as a free download and supported by sponsorships, takes advantage of the iPad’s large, high-resolution display and innovative Multi-Touch interface, and features customized newspaper content pulled from the best of the web and print editions as well ipad + eReaders as mobile specific content. Readers can download, save, comment, interact and customize the content.

The app gives users a rich and personalized experience, and allows us to target audiences in a dynamic new way. Features include: Heat Map – readers see and read “Stories Around Me” and check out which stories are most popular in their neighbourhoods and across the country. "The best way to get a good idea is to get My Articles – saves and stores articles that users want to read later. a lot of ideas." - Linus Pauling Social Media Tools – the ability to comment live on stories and share with friends through Facebook, Twitter and email. Integrated Video Player (coming in 2011) – readers can view a variety of videos within articles. Photo Gallery – a wealth of high resolution photos and online photo galleries. In 2011, advertising positions for both local and national advertisers will become available.

edmonton journal – other eReader editions The Edmonton Journal is also available as a paid subscription for the Amazon Kindle eReader, (with free international wireless delivery via Amazon Whispernet), as well as the Kobo and Sony eReaders. All eReader editions of the Edmonton Journal contain articles found in the print edition, but will not include some images and tables. Also, some features such as the crossword puzzle, box scores and classifieds are not currently available.

media kit 20 eleven planbook connected 44

• Customize your page view edmonton • Download and save the paper for offline reading, using PressReader journal digital • Print pages or custom areas Now you can read the Edmonton Journal • Sort by section/contents anytime, anywhere. Edmonton Journal • View a gallery of all pictures and advertisements Digital is available to you at home • Translate articles into other languages or at work, and is the same edition • Share an article by email, blog or on social networks as the printed copy available at the newsstand. Sections and supplements • Listen to the newspaper with the “Interactive Radio” feature are laid out just as in the print edition, but complemented by a variety of • Create an RSS feed to the front page or digital tools which enhance the printed entire newspaper newspaper’s look and feel. • Access the service on your mobile device • Export to your eReader mobile news digital + mobile editions With internet-enabled mobile phone usage increasing exponentially, along with the increasing variety and affordability of “smartphones”, more and more businesses are recognizing the importance of launching a mobile-optimized version of their online website. The Edmonton Journal’s mobile website is the definitive mobile news source for Edmonton, providing the latest in local and national breaking news on-the-go. Within one year, page views of this site have increased by over 1000%...strong evidence of the value consumers place on getting quality local news when and how they want it. The site features breaking local, business, and entertainment news; live sports scores, stories and features; current weather conditions and five-day forecast, and so much more. At the top of every mobile-optimized page is a position for a static (gif or jpeg file) ad, the only ad on that page. Mobile advertising is the perfect complement to a traditional campaign to reach a certain segment of the population to a more in-depth level. With a mobile device never being more than an arm’s reach away, the high levels of user engagement and low levels of clutter all contribute to increased brand impact. Throughout 2011, The Journal will be implementing new ways to interact and share news and content through mobile devices. It’s going to be an exciting year for digital engagement for both advertisers and consumers, so stay tuned. mobile barcode scanning As anyone who has ever struggled to manually input a URL into a scan this mobile phone browser will tell you, there are relatively few joys to be had in the physical act of “texting.” Inputting long lines of text on such devices, even with normal-size fingers, is a clumsy experience at best that can leave even the deftest “text-er” feeling ham-handed. This poses a huge barrier to mobile internet service adoption and, of course, marketing. In June 2010, the Edmonton Journal introduced 2D mobile barcodes to our readers. These 2-dimensional codes tie the virtual to the real through a user’s smartphone. To read the code, a user simply launches a “reader” on their mobile device and scans the image. to connect to The Journal The software will then trigger the appropriate response, which can include anything from launching a URL in the phone’s browser to on your smartphone streaming a video or MP3...the possibilities are endless. In fact, it’s Visit 2dscan.com on your smartphone to download not hard to imagine a not-too-distant future where 2D codes will the free ScanLife app. become the primary bridge connecting real and virtual worlds. The Edmonton Journal offers turnkey programs for integrating During the 2010 Grey Cup mobile barcodes into your advertising campaign. The Journal’s festivities in Edmonton, The experience and credibility in exploring this technology with our Journal’s Grey Cup code was readers has uniquely positioned us to advise on usage, content, scanned over 3,000 times, placement, and more. with 8,500 page views.

connected media kit 20 eleven planbook 45

“One of the Internet’s strengths is its ability to help consumers find the right needle in a digital haystack of data.” – ~Jared Sandberg

edmontonjournal.com/jobs online properties Edmontonjournal.com/jobs, powered by Working.com, is the largest recruitment network in the Prairies, reaching a broad audience with the most job listings as a result of its extensive syndication. Job seekers can search by employer, job category, job location and type of work. For employers, Edmontonjournal.com/jobs provides candidate searching, company profiles and conversion of print ads to online plus online-only enhancements to bring important job postings the exposure they need.

edmontonjournal.com/cars Edmontonjournal.com/cars, powered by Driving.ca, is Canada’s premiere source for automotive news and information online. By combining editorial content and traditional classified print listings, Edmontonjournal.com/cars provides consumers with the information they desire to help them make their next vehicle purchase. Edmontonjournal.com/cars offers road tests, reviews, auto news and shopping advice with detailed vehicle search tools for dealer listings and local classified ads, and is at the core of an extensive syndication network. Truly a one-stop shop for all automotive needs.

edmontonjournal.com/homes Edmontonjournal.com/homes, powered by Househunting.ca, combines the vast resources of Canada’s largest newspaper network with relevant and timely local real estate information and interesting editorial content. Users will find everything related to homes including new and resale home listings, rental properties and a variety of related search, articles and design tools.

edmontonjournal.com/classifieds Edmontonjournal.com/classifieds, powered by Oodle, pulls together listings from all classified sites including Edmontonjournal.com JOBS CARS and HOMES along with directory and local private party listings. Consumers can sign up for email alerts to be notified as new listings that match their criteria appear.

edmontonjournal.com/shopping Edmontonjournal.com’s shopping site is a 24/7 online local shopping site where consumers can search for up-to-date local deals in the Edmonton area. Most Edmonton Journal print ads are re-purposed and available for users to search through. They are presented in a user-friendly way that makes navigation easy and allows the consumer to search for what they are looking for by advertiser, product name, and description.

edmontonjournal.com/obituaries Edmontonjournal.com/obituaries, powered by Remembering.ca, is an extension of the Edmonton Journal and partner newspapers, delivering obituaries and memorials to an extensive online audience. Obituaries that appear in the printed paper are hosted online for 30 days in a user-friendly and interactive environment. Visitors can add photos or express their condolences through the personalized guest books.

another tweetable truth about newspapers† www.journalexpress.com/showcase After seeing or reading something in the Edmonton Journal Showcase presents you with some printed newspaper, 68% of Canadians of the best ads, campaigns, articles and even new go online to garner more information. technologies to inspire you. While the ads in this online gallery represent some of our favourites, they are by no means the limit of the opportunities available to you.

media kit 20 eleven planbook connected 46

Edmonton Journal’s Career Planning & Job Find is Edmonton’s original and largest career event. Career Planning & Job Find can help promote your company while meeting face-to-face with quality candidates looking for full-time, part-time, temporary, permanent and contract work. Career Planning & Job Find is an essential tool for ShopSmart companies recruiting in the service, hospitality, Shop AuctionMart clerical, sales, trades, transportation and other industries. It is an excellent opportunity for educational organizations to reach those who are AuctionMart has become a looking to change careers. key advertising vehicle for our advertisers. It’s a unique program By participating, your company benefits from: that allows businesses to turn their inventory into advertising dollars. • Extensive promotion of the event Advertisers simply commit goods • Booth at Job Find for your organization and services to the Edmonton • Access to thousands of candidates Journal’s online auction. The Journal promotes the items and businesses. extra! • Interview booths on site Readers browse the items in print • Ads in the Edmonton Journal Classified and online, and place their bids. section, Career section, Country Asides The Journal keeps the bid amount, publication, presence on Facebook, Twitter, and the advertiser receives the full Working.com and EDMONTONJOURNAL.com. retail value in advertising credit connect with us on for a successful bid. Basically, advertisers are receiving advertising equal to the retail value of items Job Find that they purchased wholesale. The Edmonton Journal’s achievements with the AuctionMart program have been built on the success of our advertisers. The Edmonton Journal’s Recreational Property Show is an exciting opportunity for property developers to showcase their recreational, retirement and investment properties in a highly interactive and visual environment. You will meet face-to-face with a qualified group of potential investors to show them how your development or services suit their needs.

Participants receive: • Daily promotion of the Recreational Property Show in the Edmonton Journal for a month prior to the show • As exhibitors commit to participating, their company name is noted in each promotional advertisement including flyer distribution, full page advertisement in the Country Asides publication, and full page advertisement in The Edmonton Journal Recreational and Investment Property Magazine • A booth at the show (including carpet, drapes, electricity)

connect with us on

Edmonton Journal Recreation Property Show

rhonda. | supervisor inside sales |

connected media kit 20 eleven planbook 47

"You can't overestimate the need to plan and prepare. planning calendar In most of the mistakes I've made, there has been this common theme of inadequate planning beforehand. You really can't over-prepare in business!" - Chris Corrigan

media kit 20 eleven planbook connected planner january 20 eleven

The most popular New Year’s resolution Canadians make? 26 27 28 29 30 31 Lose weight. % New Year’s Day Percentage of primary income earners age 18+ in the metro 1 th Edmonton area to be paid Relax! January 8 is ‘Have a Bubble Bath’ day!

17.3% 20 years already? The GST 2 3 4 5 6 7 took effect on January 1st, 1991.

Orthodox Christmas 8

9.3% 17.3% 10 11 12 13 14 9 Orthodox New Year | sales representative inside | 15 ryan . Edmonton Motorcycle Show January 14-16 Ice On Whyte Minor Hockey Week January 13-23 January 14-23 7.6% 34.3%

16 17 18 19 20 21

22

Edmonton Pet Expo 9.3% 16.4% January 22 & 23

23 24 25 26 27 28

29

Edmonton Bridal Fantasy 11.2% 27.5%

edge: guide to education will have guest student writers and photographers, our 31 connecting to new Technology Blog, ScanLife and more! 30 february We reach more people than any other daily newspaper and our audience includes students, teachers and those thinking about furthering their education. 22.4% 30 31 Groundhog Day Chinese New Year % Year of the Rabbit Percentage of primary income 1 earners age 18+ in the metro Edmonton area to be paid 2 Northern Alberta Landscapers and 2010 Renovation Show Contractors Expo 3 February 4- 6 February 2 & 3 11.0% 17.7% 6 7 4 5

8

Canadian Birkebeiner 9 30th Annual RV Expo & Sale Ski Festival February 10-13 10 February 11 & 12 7.6% 16.4% 13 14 11 Valentine’s Day National Flag of 12 Canada Day Buddhist Nirvana Day 15

Winefest February 18 & 19 16 Silver Skate Festival February 18-20 In 1990, Alberta became the first province to % % % 17.4 9.3 17 17.2 celebrate the third Monday in February as 18 Family Day. Saskatchewan joined in 2007, fol- lowed by Ontario in 2008. 20 Family Day 21 19

22 The lowest temperature Alberta Gift Show Downtown Family Festival recorded in Canada is -63 February 20- 23 23 degrees Celsius at Snag, 8.9% 23.1% Yukon on February 3rd, 1947. 24 25 26 connecting to Hockey Country, The Edmonton 27 28 Journal’s series of special march editorial reports, keeps you well informed on hockey activities. These sections will put a strong emphasis on our professional 30.4% teams, but will also offer coverage on hockey at all levels. Don’t be shy! Celebrate February 11th and ‘Make a New Friend Day’.

planner february 20 eleven planner march 20 eleven

2011 is the 1 “Year of the Cat” 27 28 2 3

4 5 Expanse Movement Arts Festival Downtown Dining Week Edmonton Health and March 3-6 March 4-13 Wellness Show 11.0% 17.7% March 5 & 6

8 International Women’s Day Ash Wednesday 9 10 6 7 Lent begins ‘Mardis Gras’ 11 celebrations begin 12 on March 8th. Trends: the Apparel Show Mom, Pop & Tots Fair Spring March 10-14 March 10 & 12 7.6% 16.4% share a grin! 15 Open wide March 6th for 13 14 16 ‘Dentist’s Day’. Daylight Savings Time Commonwealth Day St. Patrick’s Day 17 Begins 18 19 42nd Edmonton Boat and Sportsmen’s Show March 17-20 17.4% 9.3% 16.4% 21 22 First Day of Spring20 23 24

25 26 kelle . Edmonton Home & Garden | graphic designer | Show March 24-27 8.9% 23.1% 28 29 30 27 connecting to 31 april

Northlands Farm & Ranch Show March 31 – April 1 7.1% 31.3%

% Recreation and Investment Properties Magazine is your Percentage of primary income connection to target and reach your customers in this booming earners age 18+ in the metro Edmonton area to be paid industry. Edmonton and northern Alberta’s economy continues to shine. The Edmonton Journal reader is typically a high income professional – a prime candidate for purchasing real estate as an investment. 27 28 29 30 31 April Fool’s Day % Percentage of primary income 1 earners age 18+ in the metro Edmonton area to be paid 2

22.6%

3 4 5 6 7

8 9 charmon . | assistant administration | Edmonton Log and Cottage Show April 8-10 Spring Edmonton Women’s Show April 9 &10 7.6% 16.4% 10 11 12 13 14 shelley . | assistant strategic partnerships | 15 16 Spring Career & Job Find National Volunteer Week April 10-16 10.6% 33.0% 18 19 Palm Sunday 17 Passover begins 20 21 Good Friday Earth Day 22 23

Edmonton Kiwanis Music Festival April 18 – May 7 25.7%

Easter Sunday Easter Monday 25 26 Administrative Eastern Orthodox Easter24 Professionals Day 27 28 29

30 Administrative Professionals Week April 24-30 5.8% 10.6% 47.8% connecting to How do they get the popcorn may ones to taste so buttery? RV Showcase is your complete Have a handful April 22nd, it’s guide to the RV lifestyle. ‘Jelly Bean Day’! Publishing eight times in 2011, it is the perfect opportunity to target this growing market. planner april 20 eleven

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In December 2010, The Canadian Senate the Finance Committee recommended as of the penny stop production government currently coins the that and possible as soon during the next be withdrawn in circulation years. two It costs an estimated 1.5 cents to coin. each penny produce

the second in a three- a in second the

she visited cathedra visited she Freelance writer writer Freelance 7 14 21 28 May 7 & 8 May Show Dirt Fest – The Off-Road – The Off-Road Dirt Fest may 6

13 20 27 % % % %

17.3 34.3 16.8 26.2 May 6-8 May May 27-29 May May 6-12 May May 27 – June 10 May St. Albert Kinsmen Spirit Expo Corporate Challenge Corporate Exhibition Rainmaker Rodeo and Rodeo Rainmaker National Nursing Week Edmonton Body, Soul & Body, Edmonton 5 12 19 26 % % % % 8.0 9.3 7.6 9.3 Target rural readership with Country Asides , readership rural Target medium. advertising and affordable an effective it has earned a reputation weekly, Published as an entertaining publication with local stories people, reader-submitted about interesting photos, and community events. planner 4 11 18 25 june connecting to 3 31 % 10 17 24 24.1 May 31 – June 4 May International Children’s International Children’s Festival 2 9 16 % 23 30 5.7 Victoria D ay

1 8 15 22 29 May 1-7 May May 1 & 2 May May 1 & 2 May May D ay May Mother’s D ay North American % Exhibition (NAOSH) week (NAOSH) Beauty Show Allied Beauty Association Holocaust Remembrance Percentage of primary income Percentage earners age 18+ in the metro to be paid Edmonton area Occupational Safety & Health Safety Occupational 29 30 31 1 2 3

% Percentage of primary income earners age 18+ in the metro Edmonton area to be paid 1 2

NextFest June 2-12 3 4 5.4% 7.6% 19.4%

5 World Environment Day National Day of Healing 6 and Reconciliation

7 8 9 Canadian Environment Week June 5-11 10 11 9.3% 16.4% 12

13

14 15 16 Watch the skies – Part 1 June 15th is the first of two total lunar eclipses 17 18 % % % in 2011, the second will be in December. 18.4 7.6 16.4 This can occur only when the Sun, Earth, and Moon are aligned exactly, or very Father’s Day 19 First Day of Summer closely so, with the Earth in the National Aboriginal Day middle. There is always a full 20 moon the night of a lunar eclipse. 21 22 The Works, Art and Design23 Edmonton International Jazz Festival June 23 – July 5 Festival June 24 – July 243 25 9.3% 20.8%

connecting to 26 july remember your leash... June 26th is the EHS 19th Annual Pets 27 in the Park at Hawrelak Park. Dogs, Edmonton Humane Society’s 28 29 cats, ferrets, turtles, rabbits and 19th Annual Freewill Shakespeare 30 Pets in the Park more are all welcome! Festival June 28 – July 24 57.1%

The Condos Section offers all the amenities specific to the condo lifestyle and market. Reaching everyone from first-time buyers to Baby Boomers, ‘Around the world’ and ‘Loop the loop”... the Edmonton Journal’s Condos section holds the June 6th is ‘National Yo-Yo Day’! greatest potential to reach your target audience. Publishing 19 times in 2011.

planner june 20 eleven planner july 20 eleven

Always celebrated on July 1st, before 26 27 28 29 30 being officially named % Canada Day in 1982, Canada Day Percentage of primary income 1 earners age 18+ in the metro had been known as Edmonton area to be paid Dominion Day!

2

Silly Summer Parade Colour tv was first introduced 3 4 5 6 7 across Canada on July 1, 1967! Remote controls, though, were still over a decade away. 8

Edmonton International Street Performers Festival 9 Great White North Triathalon July 8-17 9.3% 16.4% 10 11 12 13 14

15

16 8.9% 33.0% | sales representative local | 18 19 20 linda . 17 21

Honda July 22-24 A Taste of Edmonton 22 July 22-31 Capital Ex Festival July 22-31 23 9.3% 18.1%

25 26 27 24 28

29 35th Edmonton Heritage 5.4% 8.9% 51.8% Festival July 30 – August30 1 Every Monday from April through September, the Edmonton Journal’s Golf pages are packed with golf news and information for the casual player and connecting to the golf fanatic. 31 august With extra coverage on all five major golf tournaments during the season, a special feature will appear on the first day of the tournament. 31 Civic Holiday First of Ramadan 1

2 Edmonton Folk Music Cariwest Festival 35th Edmonton Heritage Festival August 4-7 August 5-7 Festival July 30 – August 1 3 9.3% 17.7% 7

8 4

5 Edmonton International 6 9 Fringe Theatre Festival August 11-21 10 7.6% 17.7% 14

15 11

Edmonton Labatt Blues12 Festival August 19-21 13 16 Edmonton Dragon Boat Alberta Gift Show Festival August 19-21 August 14-17 17.0% 9.3% 16.4% 17 21

22 18 Get your party hat on! 19 August is what really gives Edmonton 20 it’s Festival City moniker! Music, 23 plays, street performances, parades... 7.6% 24.4% so much to see and do this month so get out and enjoy! % 24 Percentage of primary income Eid Ul-Fir earners age 18+ in the metro 28 Edmonton area to be paid

29 25 Wiggle Your Toes Day 26 27 There is some debate over the date but connecting to whether it is on August 6 or 7, take off your 6.1% 24.2% september socks, find a pool and wiggle away. 30 In this special supplement, The Journal puts the spotlight on interesting and “hot” travel destinations 31 for 2011 and the latest in travel loyalty options and how, as a consumer, to maximize rewards. Travel and Loyalty targets the readers you want to market to.

planner August 20 eleven planner SEPTEMBER 20 eleven

Play a game old school. September 23 is ‘Checkers’ day. 28 29 30 31 1

2 Symphony Under the Sky September 2-5 In 1871, Canada did it’s first 12.9% 20.2% 3 Census with the population 4 5 6 7 listed as 3,689,257. Labour Day 8 Current estimates has us at just over 34.3 million, growing by one unit every minute and 16 seconds.* Trends: the Apparel Show 9 *Source: Statistics Canada, Demography division. Fall September 8-12 7.6% 16.4% 10 11 12 13 14 Grandparent’s Day 15

16

25.9% 16.4% 17 20 18 19 21 International Day of Peace First Day of Autumn 22 OFF-SITE Meeting & Event Planner Edmonton Chante Festival Edmonton Body, Soul & Spirit is a glossy magazine designed September 22-October 1 Expo September 23-25 23 to provide Alberta companies % % 7.6 18.1 24 with information on planning 27 meetings, conferences and other 28 Rosh Hashanah business, events or activities. If 25 26 attracting corporate business is connecting to high on your priority list, don’t miss 29 october the opportunity to talk to these prospective clients in a targeted magazine. 4.8% 11.1% 49.630% 25 26 27 28 29 30 1 % Percentage of primary income earners age 18+ in the metro Edmonton area to be paid

2 3 4 5 6 7

World Teachers’ Day Yom Kippur 8

Arachnophobia is one of the most commonly reported phobias. Fear of cupcakes though is rare. 7.6% 17.7% 10 11 12 13 14 9 Mmmmmmm! Celebrate Thanksgiving 15 Dessert Day on October 14th!

Fire Prevention Week October 9-15 9.3% 34.3% 18 19 16 17 20 21 22

Rocky Mountain Food and Wine Festival October 21 & 22 7.6% 16.4%

United Nations Day 25 26 28 23 24 27 29

% % sindy . 12.9 27.5 | sales representative multi-market | Halloween SADDLE UP AND BE PART OF THE CFR! Canadian Finals Rodeo is a world-class rodeo event that consistently sets new 30 31 connecting to attendance records while attracting the november best contestants and stock in the land. The Edmonton Journal will once again take readers to witness “where the west turns wild” in Edmonton. planner october 20 eleven planner NOVEMBER 20 eleven

“eh” Definition of: used to ask for confirma- 30 31 tion or repetition or to express inquiry; used especially in Canadian English in 1 anticipation of reader’s agreement th Downtown Annual Chili Origin: 13 century Middle English Cook-Off 2 FarmFair International 3 November 4-14 4 5.3% 9.3% 17.7% 6 7 5 When in doubt, throw it out! Daylight Savings Time Eid al-Adha Remembrance Day “Clean Your Fridge Day” Ends is November 15th. The worst 8 culprits are usually the scary workplace fridges.

Canadian Finals Rodeo 9 10 11 November 9-15 25.7% 13 14 12

gina . 15 | sales representative real estate |

Christmas on the Square 16 17 Holiday Light Up 18.3% 7.6% 16.418% 20 19 Canada’s National 21 Muharram begins Child Day

22

23 24 10.6% 22.5% 25 26 The Journal’s Christmas Gift 27 connecting to Guides aim to make holiday 28 shopping as easy as possible. As december people are searching for the best gift, ensure that you are advertis- 29 ing in this season’s best resource 30 for holiday ideas. 28.7% 27 28 29 30 World AIDS Day International Day of Disabled Persons 1

2 Festival of Trees December 1-4 11.2% 19.4% 3 4 5 6 7 Ashura

8

9 Jingle On – Downtown’s Indoor Santa Claus Parade % % 9.3 16.4 10 11 12 13 14

15

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24.2% 16.4% 17 20 18 19 Hanukkah 21 First Day of Winter Christmas Eve doesn’t rhyme with Orange... December 21-28 Muharram ends Other unrhymed words include penguin, secret, 22 angel and elbow! 23 9.3% 18.9% 24

Christmas Day 25 Boxing Day 27 New Year’s Eve Watch the skies – part 2 26 28 December 10th will be the second total lunar 29 eclipse of 2011. The eclipse will be visible throughout most of 5.7% 9.4% 46.0% New Year’s Eve Downtown Europe, eastern Africa, 30 Asia, Australia, the Pa- connecting to 31 cific Ocean, and North What ever you have planned for january 2012 America. No tinsel please! 2012, The Journal will be your top Festivus is December 23. resource for targeting customers and building your business. Happy New Year! planner DECEMBER 20 eleven 60

monthly plan & results january february march

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monthly plan & results april may june

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connected media kit 20 eleven planbook 61 advertising budget planner

monthly plan july august september & results

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monthly plan october november december & results

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"The man who stops advertising to save money is like the man who stops the clock to save time" - Anon

media kit 20 eleven planbook connected contact us

randy. | graphic designer | 63

Publisher: John Connolly Editor-in-Chief: Lucinda Chodan

advertising switchboard to get delivery of the Monday – Friday 780-429-5400 8:30 a.m. – 5 p.m. Edmonton Journal To inquire about service, rates or payment options. contact us Phone...... 780-498-5500 display advertising or 1-800-249-4695 Phone...... 780-429-5400 Fax...... 780-498-5793 Fax...... 780-498-5602 Monday – Friday 6:30 a.m. – 2 p.m. / Saturday, Sunday & holidays 8 a.m. – noon Monday – Friday 8:30 a.m. – 5 p.m. insert distribution to reach our newsroom We welcome news tips and story suggestions The Edmonton Journal provides total market and zoned distribution by mail, fax, e-mail or phone. Although we can’t for inserts and product samples in Edmonton and area. Contact promise to follow through on every suggestion, we your Edmonton Journal sales representative for more information. will give each one consideration. classified advertising Phone...... 780-429-5386 Phone...... 780-428-1234 Fax...... 780-429-5500 Fax...... 780-429-5308 e-mail...... [email protected] Monday - Friday 9 a.m. – 4 p.m. / Saturday 11 a.m. – 3 p.m. / Closed Sundays & holidays Mail...... City Editor/Edmonton Journal Mail...... Edmonton Journal Classified P.O. Box 2421 / Edmonton, AB / T5J 2S6 P.O. Box 2421 / Edmonton, AB T5J 2S6 In Person. 10006 – 101 Street, Edmonton Monday – Friday 8:30 a.m. – 5 p.m. / Closed Saturdays, Sundays and holidays opinion & commentary If you have a question, suggestion or comment e-mail [email protected] about our editorial pages, we invite you to write letters to the editor. A maximum of 275 words is preferred. Letters must carry a first name or two initials with surname, and an address and daytime telephone number. All letters subject to editing. another tweetable truth about newspapers† Mail...... Letters Editor/Edmonton Journal Newspapers (and their sites) are the P.O. Box 2421 / Edmonton, AB / T5J 2S6 primary medium for checking ads. Fax...... 780-498-5677 e-mail...... [email protected]

other departments Billing Inquiries/Credit...... 780-429-5119 Marketing...... 780-429-5323 Newspapers in Education.... 780-429-5175

john. | publisher |

†Source: Newspapers Canada

media kit 20 eleven planbook connected 64 acceptable file formats • Adobe InDesign CS3 Files from other programs must • Adobe Photoshop CS3 ! be saved as pdf or eps files • Adobe Illustrator CS3 We are unable to accept ads created • Adobe Acrobat PDF in MS Word or Excel. ad requirements digitalad • We are a Macintosh computer system environment. • All documents must be the exact size of advertisement booked. • Please include crop marks. submission • Please include all fonts used, or convert them to outlines/curves. • Photoshop images should be high resolution minimum 200dpi, and allow for a 34% dot gain. (eg. a 50% screen will print as 84%.) ! It is not possible to accurately match Pantone Colour on newsprint. 1 Point your web browser to http://addrop.edmontonjournal.com

2 Click on the button for uploading either camera ready or component artwork: component camera ready artwork

3 Fill out the form with your information. Fields preceded with a red asterisk are mandatory.

Although not required, it is extremely useful to enter your “Ad Order Number” -- if you have it.

Click on the “Browse...” Click on the “Browse...” button and locate your button and locate your camera 4 artwork, text, layout or other component file. ready pdf or eps file. To upload more than five files click on the “Attach More Files” link and more upload fields will be added.

5 Click on the “Upload File Now” button.

dexter. | coordinator digital advertising |

connected media kit 20 eleven planbook 2011 calendar

kelle cloutier kelle january february S M T W T F S S M T W T F S 1 1 2 3 4 5 graphic design

2 3 4 5 6 7 8 6 7 8 9 10 11 12

important dates 9 10 11 12 13 14 15 13 14 15 16 17 18 19 January 1 New Year’s Day...... 16 17 18 19 20 21 22 20 21 22 23 24 25 26 February 14 Valentine’s Day...... February 21 Family Day...... 23 24 25 26 27 28 29 27 28 March 9 Ash Wednesday ...... 30 31 March 13 Daylight Savings Time Begins...... March 17 St. Patrick’s Day...... march april April 22 S M T W T F S S M T W T F S Good Friday...... April 24 1 2 3 4 5 1 2 Easter Sunday......

kathleen samida kathleen May 8 Mother’s Day...... May 23 6 7 8 9 10 11 12 3 4 5 6 7 8 9

market research market research Victoria Day...... June 19 Father’s Day...... 13 14 15 16 17 18 19 10 11 12 13 14 15 16 July 1 Canada Day...... August 1 Civic Holiday...... 20 21 22 23 24 25 26 17 18 19 20 21 22 23 September 5 Labour Day...... October 10 Thanksgiving Day...... 27 28 29 30 31 24 25 26 27 28 29 30 October 31 Halloween...... November 6 Daylight Savings Time Ends...... November 11 may june Remembrance Day...... December 25 S M T W T F S S M T W T F S Christmas Day...... 1 2 3 4 5 6 7 1 2 3 4 December 26 Boxing Day...... 8 9 10 11 12 13 14 5 6 7 8 9 10 11

15 16 17 18 19 20 21 12 13 14 15 16 17 18

22 23 24 25 26 27 28 19 20 21 22 23 24 25

29 30 31 26 27 28 29 30

special days july august S M T W T F S S M T W T F S Ukrainian Christmas. 1 2 1 2 3 4 5 6 ...... Ukrainian New Year’s. January 7 "Tell me and I’ll forget; show me and ...... 3 4 5 6 7 8 9 Groundhog Day...... January 14 7 8 9 10 11 12 13 Chinese New Year. February 2 I may remember; involve me and I’ll ...... 10 11 12 13 14 15 16 14 15 16 17 18 19 20 Spring Equinox...... February 3 understand." - Chinese proverb April Fool’s Day. March 20 ...... 17 18 19 20 21 22 23 21 22 23 24 25 26 27 Palm Sunday...... April 1 Passover. April 17 ...... 24 25 26 27 28 29 30 28 29 30 31 Earth Day...... April 19 31 Easter Monday...... April 22 Admin. Professionals Day. April 25 ...... september october Holocaust Remembrance Day. April 27 S M T W T F S S M T W T F S Summer Solstice...... 1 2 3 1 ...... May 1 First Day of Ramadan. June 21 ...... 4 5 6 7 8 9 10 2 3 4 5 6 7 8 Rosh Hashanah...... August 1 Autumn Equinox. September 29 ...... 11 12 13 14 15 16 17 9 10 11 12 13 14 15 Yom Kippur...... September 23 Hanukkah...... October 8 December 21-28 18 19 20 21 22 23 24 16 17 18 19 20 21 22 Winter Solstice...... December 22 25 26 27 28 29 30 23 24 25 26 27 28 29 30 31 november december S M T W T F S S M T W T F S 1 2 3 4 5 1 2 3

6 7 8 9 10 11 12 4 5 6 7 8 9 10

13 14 15 16 17 18 19 11 12 13 14 15 16 17

20 21 22 23 24 25 26 18 19 20 21 22 23 24

27 28 29 30 25 26 27 28 29 30 31 Thanks to Michelle Dekker for staff photography 10006 - 101 street / edmonton / alberta / t5j 0s1 edmontonjournal.com tel: 780.429.5400 fax: 780.498.5602

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