2016 Broadcast Calendar Broadcast Q1 2015 2015

53 44 31 30 29 28 27 26 25 29 28 27 26 25 24 23

52 48 43 24 23 22 21 20 19 18 26 25 24 23 22 21 20 22 21 20 19 18 17 16

51 47 42 17 16 15 14 13 12 11 19 18 17 16 15 14 13 15 14 13 12 11 10 9

50 46 41 10 9 8 7 6 5 4 12 11 10 9 8 7 6 8 7 6 5 4 3 2

30 29 28 27 26 25 24 49 45 40 28 27 26 25 3 2 1 30 29 28 27 5 4 3 2 1 31 30 1 30 29

S S F T W T M S S F T W T M S S F T W T M

52 48 43 23 22 21 20 19 18 17 25 24 23 22 21 20 19 27 26 25 24 23 22 21

DECEMBER NOVEMBER OCTOBER

51 47 42 18 17 16 15 14 13 12 20 19 18 17 16 15 14 16 15 14 13 12 11 10

30 29 28 27 26 25 24

50 46 41 11 10 9 8 7 6 5 13 12 11 10 9 8 7 9 8 7 6 5 4 3

35 30 39 24 23 22 21 20 19 18 27 26 25 24 23 22 21 23 22 21 20 19 18 17

38 34 29 17 16 15 14 13 12 11 20 19 18 17 16 15 14 16 15 14 13 12 11 10

49 45 40 4 3 2 1 30 29 28 6 5 4 3 2 1 31 2 1 30 29 28 27 26

37 33 28 10 9 8 7 6 5 4 13 12 11 10 9 8 7 9 8 7 6 5 4 3

36 32 27 3 2 1 31 30 29 28 6 5 4 3 2 1 31 2 1 30 29 28 27 26

S S F T W T M S S F T W T M S S F T W T M

S F T W T M S S F T W T M S S F T W T M S

SEPTEMBER AUGUST JULY

DECEMBER NOVEMBER OCTOBER

18 30 29 28 27 26 25 24 Q4

26 22 17 25 24 23 22 21 20 19 28 27 26 25 24 23 22 23 22 21 20 19 18 17

16 25 21 18 17 16 15 14 13 12 21 20 19 18 17 16 15 16 15 14 13 12 11 10

24 20 15 8 7 6 5 4 3 11 10 9 8 7 6 5 14 13 12 11 10 9 8 9

31 31 30 29 28 27 26 25

23 19 14 4 3 2 1 31 30 29 7 6 5 4 3 2 1 2 1 31 30 29 28 27

S S F T W T M S S F T W T M S S F T W T M

39 35 30 25 24 23 22 21 20 19 28 27 26 25 24 23 22 24 23 22 21 20 19 18

APRIL JUNE MAY

38 34 29 Q2 21 20 19 18 17 16 15 17 16 15 14 13 12 11 18 17 16 15 14 13 12

5 29 28 27 26 25 24 23

37 33 28 11 10 9 8 7 6 5 14 13 12 11 10 9 8 10 9 8 7 6 5 4

13 9 4 22 21 20 19 18 17 16 26 25 24 23 22 21 20 26 25 24 23 22 21 20

12 8 3 19 18 17 16 15 14 13 19 18 17 16 15 14 13 15 14 13 12 11 10 9

27 36 32 7 6 5 4 3 2 1 3 2 1 30 29 28 27 4 3 2 1 31 30 29

11 7 2 12 11 10 9 8 7 6 12 11 10 9 8 7 6 8 7 6 5 4 3 2

10 6 1 5 4 3 2 1 28 27 5 4 3 2 1 31 30 1 31 30 29 28 27 26 S S F T W T M S S F T W T M S S F T W T M

S S F T W T M S S F T W T M S S F T W T M

AUGUST JULY SEPTEMBER MARCH FEBRUARY JANUARY

2017 2017 Q3

22 24 23 29 28 27 26 25

48 29 28 27 26 25 24 23

52 47 43 27 26 25 24 23 22 21 22 21 20 19 18 17 16 25 24 23 22 21 20 19 21 17 26 17 16 24 23 22 21 20 19 18 26 25 24 23 22 21 20 22 21 20 19 18

51 46 42 20 19 18 17 16 15 14 15 14 13 12 11 10 9 18 17 16 15 14 13 12

20 16 25 10 9 17 16 15 14 13 12 11 19 18 17 16 15 14 13 15 14 13 12 11 50 45 41 8 7 6 5 4 3 2 11 10 9 8 7 6 5 13 12 11 10 9 8 7

49 44 40 1 31 30 29 28 27 26 4 3 2 1 30 29 28 6 5 4 3 2 1 30

24 19 15 12 11 10 9 8 7 6 8 7 6 5 4 3 2 10 9 8 7 6 5 4

S S F T W T M S S F T W T M S S F T W T M

DECEMBER NOVEMBER OCTOBER

23 18 14 5 4 3 2 1 31 30 1 30 29 28 27 26 25 3 2 1 31 30 29 28

T M S S F T W T M S S F T W T M S S F T W

35 30 29 28 27 26 25 24

39 34 30 23 22 21 20 19 18 17 26 25 24 23 22 21 20 27 26 25 24 23 22 21

JUNE MAY APRIL

38 33 29 20 19 18 17 16 15 14 16 15 14 13 12 11 10 19 18 17 16 15 14 13

37 32 28 13 12 11 10 9 8 7 9 8 7 6 5 4 3 12 11 10 9 8 7 6

Q2 36 31 27 2 1 31 30 29 28 27 5 4 3 2 1 30 29 6 5 4 3 2 1 31

S S F T W T M S S F T W T M S S F T W T M

SEPTEMBER AUGUST JULY

5 31 30 29 28 27 26 25

22 31 30 29 28 27 26 25

13 9 4 27 26 25 24 23 22 21 28 27 26 25 24 23 22 24 23 22 21 20 19 18 26 21 17 28 27 26 25 24 23 22 24 23 22 21 20 19 18 26 25 24 23 22 21 20

25 20 16 17 16 15 14 13 12 11 19 18 17 16 15 14 13 21 20 19 18 17 16 15

12 8 3 20 19 18 17 16 15 14 21 20 19 18 17 16 15 17 16 15 14 13 12 11

24 19 15 10 9 8 7 6 5 4 12 11 10 9 8 7 6 14 13 12 11 10 9 8

23 18 14 7 6 5 4 3 2 1 3 2 1 30 29 28 27 5 4 3 2 1 31 30

7 2 11 9 8 10 9 8 7 6 5 4 13 12 11 10 9 8 7 14 13 12 11 10

S S F T W T M S S F T W T M S S F T W T M

JUNE MAY APRIL

6 1 10 2 1 3 2 1 31 30 29 28 6 5 4 3 2 1 29 7 6 5 4 3

S S F T W T M S S F T W T M S S F T W T M

13 29 28 27 26 25 24 23

12 8 4 22 21 20 19 18 17 16 22 21 20 19 18 17 16 25 24 23 22 21 20 19

MARCH FEBRUARY JANUARY

11 7 3 15 14 13 12 11 10 9 15 14 13 12 11 10 9 18 17 16 15 14 13 12

10 6 2 8 7 6 5 4 3 2 8 7 6 5 4 3 2 11 10 9 8 7 6 5

9 5 1 1 28 27 26 25 24 23 1 31 30 29 28 27 26 4 3 2 1 31 30 29

S S F T W T M S S F T W T M S S F T W T M

MARCH FEBRUARY JANUARY

2016 BROADCAST CALENDAR BROADCAST Q1 2015 2015

BIG SPORTS MOMENTS CAN HAPPEN ANYTIME, ANYWHERE, ON ANY DEVICE

SEPTEMBER 13, 2015 Novak Djokovic defeats Roger Federer to win the US Open, his third Grand Slam singles title of the year.

@ESPNADSALES ESPNCMS.COM/PLANNINGGUIDE ESPN.com WatchESPN • Delivers scores, news and highlights with a consistent • Best-in-class app and website provides fans with 24/7 access experience across screens to live and on demand programming from the ESPN Networks • Provides greater personalization, more video content and on any platform up-to-the-minute information • Streams 10,000+ live events to 93MM HHs • Engages fans with impactful and innovative ad opportunities • WatchESPN on OTT devices accounts for over 50% of total usage and delivers a big screen experience during live events ESPN App • Offers fans up-to-the-minute scores and news surrounded by espnW video highlights, all optimized for iOS and Android devices • A unique point of view on stories that matter most to women through the lens of both professional and everyday athletes • Personalizes scores, news and alerts to fans’ favorite teams and leagues • Tentpole offerings include espnW Women + Sports Summit, Impact 25, Athlete’s Life, Summer Olympics, Global Sports • No. 1 sports app for monthly unique visitors Mentoring Program, espnW Original Films and more • Opportunities to utilize influential talent includingJulie Foudy, ESPN Digital Video Jessica Mendoza, Sarah Spain and other female talent • Delivers content at scale across all platforms through unique across ESPN collections, highlights, analysis and custom series • Unique offerings across every screen align advertisers with FiveThirtyEight the most talked about moments in sports • Data-driven, visually compelling storytelling with a unique • Sponsorship opportunities deliver across a range of partner design to inform and engage consumers objectives; from driving scale to custom video sponsorships • The most affluentESPN .com audience and the youngest of the competitive set Fantasy Sports Commissioner Games • Unique sponsorship opportunities surround intricate • ESPN’s youngest and most engaged users interactives and data visualizations to provide valuable • No. 1 Fantasy Football app in total minutes utilities to fans • No. 1 Fantasy Baseball and Basketball app in uniques ESPNCricinfo ESPN Exclusives & Event-based Games • Premier destination for Cricket in the U.S. and worldwide • Leverages all screens including WatchESPN and covers Tournament Challenge all Cricket events with live scores, analysis, highlights, • No. 1 contest for NCAA Men’s College Basketball Tournament news and features • Prominent integration within coverage of NCAA Men’s • Major events include Indian Premier League, England Home Basketball Tournament on TV, ESPN.com and social media Internationals, Caribbean Regional Super 50 and the • Fans submitted a record 11.6MM brackets in 2015 New Zealand Home Internationals

Streak for the Cash ESPN FC • Challenges players to predict the outcomes of various games • Singular point of entry for the consolidated, multimedia • Averages 5.5 picks per second; player with the longest coverage of the international football space winning streak per month wins a cash prize up to $1MM • No. 1 soccer-specific site in the U.S., reaching a young, male, • 75% of fans have a HHI of $75K+ upscale audience and a desirable Hispanic audience • Coverage of the top leagues and events including the ESPN Social 2016 European Championships, UEFA Champions League, English Premier League, La Liga, MLS and more • Custom campaigns deliver scalable audiences across the biggest platforms to drive the conversation of the moment • No. 1 generator of social TV comments ESPN Hometown • Connects brands with fans at scale through technology, • Unique partnership with Snapchat delivers Live Stories around personalization and team-focused content at market level tentpole events and exclusive daily editions in Discover • Largest digital audio sports network in the U.S. • Fan trust in the ESPN brand and talent translates to more trust in advertised brands

Source: ESPN App: comScore; Fantasy Sports: comScore; Tournament Challenge: comScore, Adobe Analytics; Streak for the Cash: comScore; ESPN Social: Nielsen Social Guide; WatchESPN: Adobe Analytics; FiveThirtyEight: comScore; ESPN FC: comScore

FOR MORE INFORMATION AND THE COMPLETE 2016 PLANNING GUIDE, GO TO ESPNCMS.COM/PLANNINGGUIDE 2016 ESPN PLANNING GUIDE

53 44 31 30 29 28 27 26 25 29 28 27 26 25 24 23

52 48 43 25 24 23 22 21 20 22 21 20 19 18 17 16 24 23 22 21 20 19 18 26

51 47 42 17 16 15 14 13 12 11 19 18 17 16 15 14 13 15 14 13 12 11 10 9

50 46 41 5 4 3 2 10 9 8 7 6 5 4 12 11 10 9 8 7 6 8 7 6

30 29 28 27 26 25 24 49 45 40 3 2 1 30 29 28 27 5 4 3 2 1 31 30 1 30 29 28 27 26 25

S S F T W T M S S F T W T M S S F T W T M

52 48 43 25 24 23 22 21 20 19 27 26 25 24 23 22 21 23 22 21 20 19 18 17

DECEMBER NOVEMBER OCTOBER

42 51 47 16 15 14 13 12 11 10 18 17 16 15 14 13 12 20 19 18 17 16 15 14

30 29 28 27 26 25 24

50 46 41 11 10 9 8 7 6 5 13 12 11 10 9 8 7 9 8 7 6 5 4 3

39 35 30 23 22 21 20 19 18 27 26 25 24 23 22 21 23 22 21 20 19 18 17 24

38 34 29 10 17 16 15 14 13 12 11 20 19 18 17 16 15 14 16 15 14 13 12 11

45 40 49 2 1 30 29 28 27 26 4 3 2 1 30 29 28 6 5 4 3 2 1 31

37 33 28 3 10 9 8 7 6 5 4 13 12 11 10 9 8 7 9 8 7 6 5 4

36 32 27 3 2 1 31 30 29 28 6 5 4 3 2 1 31 2 1 30 29 28 27 26

M W T M S S F T W T M S S F T W T S S F T

S S F T W T M S S F T W T M S S F T W T M

SEPTEMBER AUGUST JULY

DECEMBER NOVEMBER OCTOBER

18 30 29 28 27 26 25 24 Q4

26 22 17 25 24 23 22 21 20 19 28 27 26 25 24 23 22 23 22 21 20 19 18 17

25 21 16 15 14 13 12 11 10 18 17 16 15 14 13 12 21 20 19 18 17 16 15 16

15 24 20 11 10 9 8 7 6 5 14 13 12 11 10 9 8 9 8 7 6 5 4 3

31 28 27 26 25 31 30 29

23 19 14 1 31 30 29 28 27 4 3 2 1 31 30 29 7 6 5 4 3 2 1 2

S F T W T M S S F T W T M S S F T W T M S

39 35 30 25 24 23 22 21 20 19 28 27 26 25 24 23 22 24 23 22 21 20 19 18

APRIL JUNE MAY

29 38 34 Q2 14 13 12 11 21 20 19 18 17 16 15 17 16 15 18 17 16 15 14 13 12

5 29 28 27 26 25 24 23

37 33 28 11 10 9 8 7 6 5 14 13 12 11 10 9 8 10 9 8 7 6 5 4

4 13 9 22 21 20 19 18 17 16 26 25 24 23 22 21 20 26 25 24 23 22 21 20

3 12 8 19 18 17 16 15 14 13 19 18 17 16 15 14 13 15 14 13 12 11 10 9

27 36 32 7 6 5 4 3 2 1 3 2 1 30 29 28 27 4 3 2 1 31 30 29

11 7 2 7 6 5 4 3 2 12 11 10 9 8 7 6 12 11 10 9 8 7 6 8

10 6 1 5 4 3 2 1 28 27 5 4 3 2 1 31 30 1 31 30 29 28 27 26 T W T M S S F T W T M S S F S S F T W T M

S S F T W T M S S F T W T M S S F T W T M

AUGUST JULY SEPTEMBER MARCH FEBRUARY JANUARY

2017 2017 Q3

22 24 23 29 28 27 26 25

48 29 28 27 26 25 24 23

52 47 43 22 21 20 19 18 17 16 25 24 23 22 21 20 19 27 26 25 24 23 22 21 21 17 26 17 16 24 23 22 21 20 19 18 26 25 24 23 22 21 20 22 21 20 19 18

51 46 42 15 14 13 12 11 10 9 18 17 16 15 14 13 12 20 19 18 17 16 15 14

20 16 25 10 9 17 16 15 14 13 12 11 19 18 17 16 15 14 13 15 14 13 12 11 50 45 41 8 7 6 5 4 3 2 11 10 9 8 7 6 5 13 12 11 10 9 8 7

49 44 40 1 31 30 29 28 27 26 4 3 2 1 30 29 28 6 5 4 3 2 1 30

19 15 24 3 2 10 9 8 7 6 5 4 12 11 10 9 8 7 6 8 7 6 5 4

S S F T W T M S S F T W T M S S F T W T M

DECEMBER NOVEMBER OCTOBER

18 14 23 26 25 3 2 1 31 30 29 28 5 4 3 2 1 31 30 1 30 29 28 27

T M S S F T W T M S S F T W T M S S F T W

35 30 29 28 27 26 25 24

39 34 30 23 22 21 20 19 18 17 26 25 24 23 22 21 20 27 26 25 24 23 22 21

MAY APRIL JUNE

38 33 29 16 15 14 13 12 11 10 19 18 17 16 15 14 13 20 19 18 17 16 15 14

37 32 28 9 8 7 6 5 4 3 12 11 10 9 8 7 6 13 12 11 10 9 8 7

Q2 36 31 27 2 1 31 30 29 28 27 5 4 3 2 1 30 29 6 5 4 3 2 1 31

S S F T W T M S S F T W T M S S F T W T M

SEPTEMBER AUGUST JULY

5 31 30 29 28 27 26 25

22 31 30 29 28 27 26 25

9 4 13 23 22 24 23 22 21 20 19 18 27 26 25 24 23 22 21 28 27 26 25 24 26 21 17 24 23 22 21 20 19 18 26 25 24 23 22 21 20 28 27 26 25 24 23 22

25 20 16 17 16 15 14 13 12 11 19 18 17 16 15 14 13 21 20 19 18 17 16 15

8 3 12 16 15 17 16 15 14 13 12 11 20 19 18 17 16 15 14 21 20 19 18 17

24 19 15 10 9 8 7 6 5 4 12 11 10 9 8 7 6 14 13 12 11 10 9 8

23 18 14 3 2 1 30 29 28 27 5 4 3 2 1 31 30 7 6 5 4 3 2 1

7 2 11 9 8 10 9 8 7 6 5 4 13 12 11 10 9 8 7 14 13 12 11 10

S S F T W T M S S F T W T M S S F T W T M

JUNE MAY APRIL

6 1 10 2 1 3 2 1 31 30 29 28 6 5 4 3 2 1 29 7 6 5 4 3

T M S S F T W T M S S F T W T M S S F T W

13 29 28 27 26 25 24 23

12 8 4 22 21 20 19 18 17 16 22 21 20 19 18 17 16 25 24 23 22 21 20 19

MARCH FEBRUARY JANUARY

11 7 3 15 14 13 12 11 10 9 15 14 13 12 11 10 9 18 17 16 15 14 13 12

10 6 2 8 7 6 5 4 3 2 8 7 6 5 4 3 2 11 10 9 8 7 6 5

9 5 1 1 28 27 26 25 24 23 1 31 30 29 28 27 26 4 3 2 1 31 30 29

S S F T W T M S S F T W T M S S F T W T M

MARCH FEBRUARY JANUARY

2016 BROADCAST CALENDAR BROADCAST Q1 2015 2015

BIG SPORTS MOMENTS CAN HAPPEN ANYTIME, ANYWHERE, ON ANY DEVICE

SEPTEMBER 13, 2015 Novak Djokovic defeats Roger Federer to win the US Open, his third Grand Slam singles title of the year.

@ESPNADSALES ESPNCMS.COM/PLANNINGGUIDE