Cabify connects Premium car drivers with passengers through its Smartphone app.

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It has operations in , , , , , , , , , , the , and , and offers two services: one for corporate clients and one for regular users. Effective Business Intelligence

Cabify was founded in May 2011 by Spanish entrepreneur Juan de Antonio, a Telecom graduate and Stanford MBA. Juan saw the opportunity for Cabify after several complicated experiences using taxis in and Asia, places where he sometimes had to negotiate the travel fare in unsafe conditions.

Cabify’s vehicles are driven by their owners and must go through a rigorous selection process. In the beginning of 2016, Cabify informed it app had reached over a million downloads worldwide, most of which came from Latin America, the rest are from Portugal and Spain.

For more information go to www.cabify.com 1 BUSINESS CONTEXT

Thanks to the new information and communication Juan de Antonio, Cabify’s founder, had rst-hand technologies, users have found new ways to interact experience with public transport in such as with service businesses through apps that allow them Mexico , and Lima, where cabs and to bypass intermediate instances that add no value. particular transports for corporate commute offered no safety or end cost guaranties. Under this new paradigm, the passenger transport industry meets its own new challenges, for example, Furthermore, many taxis operate independently and the availability of a safe and reliable service, with cannot provide a proof of expense, failing to meet quality standards that can be replicated in different many corporate clients’ standard requirements. countries.

CHALLENGES

These experiences drove Juan de Antonio to create “We had to charge in local currency and accept Cabify in 2011 with the unique goal of bringing as many local credit cards as possible. In addition, passenger travel users a high quality service. we had to collect charges in a local bank, instead of making transnational operations for every charge as our competitors do”, explains David Smyth, Cabify With that in mind he created the strategic Latin America’s Product Manager. backbone of his business:

A+ Service Premium cars with every detail accounted for, such as water availability for the passenger and music selection.

Local support Customer service is available in every city Cabify operates in.

Safe trip Drivers are chosen in a one on one basis, and the app allows the user to share his trip with friends, family and work colleagues, so they can know where each passenger is at any point of his travel.

Charging through a credit card was a must to offer a complete solution to the end user, so he could expense his trip.

2 IMPLEMENTED SOLUTION

With the requirement of charging in local currency with as many local credit cards as possible, Cabify evaluated several electronic payment processors. Grupo Ingenico won the bid because its solution offered a superior acceptance of credit cards and local currency in several countries in Latin America.

“At Cabify, we believe in one key principle to run a successful and long-lasting business: providing our customers with a seamless and secure service that is fully compliant with local regulations. This vision allowed us to grow into different markets and gain the trust of our customers in every region. Ingenico ePayments showed us they share the same principle and that they have the expertise and willingness to be our strategic partner as we continue our growth path in Latin America,” said Juan de Antonio, Chief Executive Of cer & Founder of Cabify.

Thanks to the speed in which the payment system was implemented (one of the reasons Ingenico was chosen), Cabify was able to start operations in Latin America’s key cities, which now provide over 80% of Cabify’s revenue.

Matias Fainbrum, General Manager, Ingenico ePayments Latin America stated: “We are very pleased that Cabify has chosen Ingenico ePayments as strategic partner to support their regional expansion. Our main focus is to develop payment processing solutions for innovative and disruptive companies such as Cabify, creating a seamless and secure environment for their customers.

We are delighted to partner together with Cabify on their steep growth path and deliver the fastest payments processing activation for all the new countries in the region they will launch operations in.”

3 KEY BENEFITS

One of the key bene ts of Ingenico’s solution is that, by paying a percentile of each transaction, start-up costs for each country “We drive customer was minimized. satisfaction by accepting

“Some adjustments to our card token system had to be made. more credit cards and Some parts, such as xed IP management to access the Control by charging in local currency,” Panel, or having to update the API tokens every year were more complicated. But, less than three months after negotiations started, we had a working solution,” adds David Smyth, Cabify concludes David Smyth. Latin America’s Product Manager.

Besides, processing each payment locally, bank costs are reduced and end-users have no problem with the payment systems, something very common in other competing businesses.

KEY QUOTES

• “At Cabify, we believe in one key principle to run a successful and long-lasting business: providing our customers with a seamless and secure service that is fully compliant with local regulations. This vision allowed us to grow into different markets and gain the trust of our customers in every region. Ingenico ePayments showed us they share the same principle and that they have the expertise and willingness to be our strategic partner as we continue our growth path in Latin America.” Juan de Antonio, Chief Executive Of cer & Founder of Cabify.

• “Less than three months after negotiations started, we had a working solution” David Smyth, Cabify Latin America’s Product Manager.

• “We drive customer satisfaction by having a bigger credit card acceptance and by charging in local currency“ David Smyth, Cabify Latin America’s Product Manager. .

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