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West Bengal Tourism Profile

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West Bengal Tourism Profile West Bengal- at a glance Geographical Area: 88,752 sq km Climate: The climate of West Bengal varies Location: Located in the eastern part of India and from tropical savannah in the southern shares its borders with 4 Indian states (Jharkhand, portions to humid sub tropical in the north Bihar, Odisha, Sikkim and Assam) and 3 countries (Bangladesh, Bhutan and Nepal) State Income ( NSDP): INR 728,974 crore Budget Allocation: INR 57,905 crore (2016-17) State Capital: Kolkata Districts: 20 Population: 91.3 million (Male: 46.9 million & Major Cities: Kolkata, Asansol, Durgapur, Howrah, Female: 44.4 million) Burdwan, Siliguri, Kharagpur , Haldia Literacy Ratio: 77.1% Urban-Rural Ratio: Rural: 68.13% & Urban: 31.87% Advantage West Bengal Consistent Economic Growth-At current prices, High Tourist Influx- the GSDP of West Bengal was INR 800,868 Cr in 2014- Domestic tourist arrivals - 8th highest in the 15. The GSDP grew at a CAGR of 11.06 % from 2004- country with a total of 70.2 million visitors 05 to 2014-15. The State’s per capita income was INR (2015) 78,903 as on 2014-15 Foreign tourist arrivals - 5th highest in the country with a total 1.49 million visitors (2015) Excellent Connectivity- International airport at Dum Dum, Domestic airports at Andal and Bagdogra, 2 major Diverse Tourism Products-Himalayas, ports at Kolkata and Haldia and Chopper services are Religious Sites, Forest, Mangroves, Historical currently operational. Excellent Road and Rail Sites, Cultural Hot Spots, Fairs & Festivals, connectivity with major tourist locations. Kolkata was the various Dance & Art forms first city in the country to have the underground Metro Railway Service Ease of Doing Business-West Bengal Strategic Location- The State has a strategic ranked 11th in Ease of Doing Business. location due to proximity to the vast markets of Designated Single Window System and defined Eastern, North-Eastern and Northern India, as well as approval sanctioning authority has been access to the ASEAN and SAARC region established to monitor progress and expedite clearances Tourism in West Bengal Tourism Profile Tourism Trends in West Bengal (in million) INR 2570 Million-Tourism budget allocated for 2015-16. It has witnessed phenomenal increase from INR 400 Million in 80 71.6 2010-11 70 60 71.6 Million-Total number of tourists visited the State 50.4 during 2015 50 40 17.33%-CAGR of tourist arrivals during the period 2005- 30 26.7 22.3 23.5 23.9 2015 19.7 20.4 21.7 20 16.5 14.5 2213-Total number of room supply in Kolkata (2015-16) 10 0 67%-Occupancy rate for Kolkata, the 3rd best performing 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 hotel market in 2015-16 CAGR of 17.33% 10,000-Target number of branded hotel accommodation for the period rooms to be available in the State by 2020 as per the West 2005-2015 Bengal Tourism Policy-2016 Tourist Arrivals Total tourist footfall: 71.69 million in 2015 contributing 4.9% of Indian tourist visits Domestic Tourist Arrivals Rank: Retained the Foreign Tourist Arrivals Rank: Climbed to rank rank 8th in 2015 with a total of 70.2 million 5th in 2015 with a total 1.49 million visitors from visitors rank 6th in 2014 Domestic tourist arrivals Foreign tourist arrivals 80 2 1.49 70.20 1.37 70 1 1.22 1.24 60 1 49.00 50 1 40 1 30Million In 25.54 22.73 Million In 1 20 0 10 0 0 0 2012 2013 2014 2015 2012 2013 2014 2015 Important Tourist Circuits and Destinations Darjeeling a. Existing Himalayas Tourism Policy 2016 has identified six primary tourist circuits as under: Dooars Foothills Darjeeling Himalayas Dooars Foothills Bengal Heritage Sunderbans Coastal Bengal Bengal Heritage Kolkata b. Upcoming Coastal Circuit (Under Swadesh Darshan Scheme): Kolkata o Udaypur-Digha-Shankarpur-Tajpur-Mandarmani-Bakkhali-Henry Island-Frazerganj Coastal Bengal & Sunderbans Key Tourist Attractions Tourism Sector Key Tourist Destinations Hill Station Darjeeling, Kurseong, Kalimpong, Lava Lolegaon, Mirik, Sandakphu, etc. Forest Dooars, Jaldapara, Gorumara, Sundarbans Heritage Bishnupur, Murshidabad, Purulia, Malda, Birbhum, Hooghly, Burdwan, West Midnapore, Cooch Behar, etc Digha Beaches Digha, Shankarpur, Mandarmoni, Bakkhali, Gangasagar, Tajpur, etc Religious Gangasagar, Belur Math, Dakshineswar, Kalighat, Tarapith, Nadia, Bolla Kali Temple, Nakhoda Masjid, Furfura Sharif, Imambara, St. Paul's Cathedral, St. James' Church, etc Cultural Shantiniketan, Kolkata, etc West Bengal is the winner of East India Travel Awards East 2016 as the ‘Best Experiential Destination’ Dooars Kolkata Sunderbans National Park Darjeeling Tribal, Cultural Heritage West Bengal reflects the rich cultural heritage and Cultural Extravaganza of Bengal traditional legacy through important destinations like Shantiniketan, Sunderbans, Darjeeling, Purulia, Bihnupur, Nabadwip, Chandannagar and also Kolkata which is the capital of the State Folk music and dances like Baul, Kirtan and Chau Dance are famous around the world Basanta Utsav, Shantiniketan Tibetan New Year There are variety of tribes found in every nook and corners of the State. Bauls, Santhal, Paharia, Lephcas, Bhutiyas, Chero, Khariya, Garo and Lohara are amongst the popular tribes of West Bengal Chhau Folk Dance Baul Folk Songs Unique Attractions West Bengal is the only State in the country to have the icy snow bound Himalayas in the north, Bay of Bengal at its south and temperate plains and plateaus covering the remaining region West Bengal is also home to two UNESCO world heritage sites viz. Darjeeling Himalayan Railway and Sunderbans National Park Durga Puja Festival Film Tourism: The Bengali Film Industry popularly known as Tollywood is recognized for producing India’s most critically acclaimed global Parallel Cinema and Art Films with several filmmakers gained international acclaim and prominence at the Indian National Film Awards Educational Tourism: Visva-Bharati founded by Asia’s first Nobel Laureate Rabindranath Tagore is a pilgrimage for education and culture. The only Central University in the State, Visva-Bharati has witnessed consistent enrollment of approximately 15% international students each year from Kolkata International Film Festival the countries like Bangladesh, Japan, US and Canada amongst others Darjeeling Himalayan Railway Sunderbans National Park Sagardwip Visva-Bharati University Success Story-Marketing & Branding Promotion through TV campaign on ‘Discovery’, ‘BBC World’, ‘Euro News’ to attract the tourists of UK, America, Western Europe, Middle East and Southeast Asia Intensive promotional campaign ranged from commercials in TV and FM to participation in almost all major trade fairs and festivals at National and International level Launched new logo of West Bengal Tourism ‘Experience Bengal’ with a tagline ‘The Sweetest Part of India’ Launched Mobile App on the theme of ‘Experience Bengal’ Shah Rukh Khan has been roped in as the brand ambassador of the State to feature in the promotional video of West Bengal Tourism Widespread promotional initiatives coupled with tourism infrastructure development has resulted in an increase of tourist arrivals from 26.7 million in 2013 to 50.4 million in 2014 registering 88.76% growth Success Story-Kolkata Christmas Festival The Department of Tourism, Government of West Bengal in association with esteemed members of the Christian Community and Kolkata Police has been organizing Kolkata Christmas Festival during the last five years. The event is one of its kind Street Festival in the country that, over the years, has witnessed exciting participation of foreign tourists. Further to attract more foreign tourists the State Govt. has also planned to promote Mother Teresa’s Motherhouse in Kolkata as pilgrimage hub. Promotional Campaign of the festival Park Street & Allen Park Last two weeks of December through TV, FM and hoardings Attractions: Live Entertainment, Carol Songs, Light & Sound Exhibition, Delicacies from different communities like Anglo Indian, Goan, Chinese, Bengali, Malyali, Nepali and Parsi amongst others Existing Investor Base 1. List of Investors in Tourism Segment Taj, ITC, The Park, The Lalit, Oberoi, Hyatt, Accor, Ambuja Neotia, Golden Chariot Retreats, Sterling Holiday & Resorts amongst others 2. Large Hotel Chain (Existing and prospective) Kolkata has around 2000 upscale hotel rooms spread across domestic hotel chains like Taj Group’s Taj Bengal and Gateway, ITC, Park, the Lalit Great Eastern and Oberoi and International hotel brands like Swisshotel, Hyatt, Carlson Rezidor’s Park Plaza and Accor’s Novotel. Upcoming hotels in West Bengal: Hotel Location Operational date No of rooms Estimated Investment (in INR Cr) Domestic ITC Hotel Kolkata II Kolkata 2016-17 490 1000 The Park II Kolkata Planned N.A. 500 International Holiday Inn Kolkata 2016-17 130 300 (Intercontinental Hotels Group) Siliguri 2019-20 100 Durgapur 2019-20 120 Crowne Plaza Kolkata 2020-21 280 450 (Intercontinental Hotels Group) JW Marriott Kolkata 2016-17 300 1000 Courtyard by Marriott Siliguri Siliguri 2017-18 141 N.A. Park Hyatt Kolkata N.A. N.A. N.A. Policy Snapshot West Bengal Tourism Policy- 2016 Vision: To capture a fair share of domestic and international tourist footfall in the country and Circuits/ Clusters also to attain the status of being the most preferred tourist destination in the country. Darjeeling Himalayas Objectives: Dooars foothils • Capturing the fair share of domestic and international tourists • Taking a lead in sustainable development over the next five years Bengal Heritage Coastal Bengal STRATEGIES Kolkata Capturing the Fair Share: 1. Tourist Arrival: To achieve a growth rate in excess of 10% year to year over the next 5 years Sunderbans 2. Investment: To increase the availability of branded hotel accommodation room in the State to 10000 by 2020. Mangrove 3. Identification of new tourist destinations: New destinations are to be identified with backward and forward linkages and develop these into proper tourism products 4. Marketing: Greater emphasis on branding of West Bengal tourism with the new logo and repositioning it effectively in the domestic and international market through a 360 degree promotional campaign Lead in Sustainable Development: 1.
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