Our Commitment to Empowering 2010-11 Children

1 Our Commitment Table of Contents to Empowering Children Page 3 Letter from the Executive 2011-12 Hockey Education Reaching Out Society (HEROS) is a charitable organization committed to empowering children through . HEROS works with girls Page 4 HEROS Partners and boys of diverse ethnicity from socio-economically challenged neighbourhoods across Canada. HEROS focuses on four fundamental behaviours: listening, Page 5 Resiliency Initiatives Results respect, discipline & fun. Page 7 Financial Report Report from our Chairman and Executive Director:

This has been a successful and exciting year for HEROS. We continue to provide a consistent program creating a safe and stable environment for children to grow and learn while embracing their diversity and assets. While our programs may begin inside hockey rinks across the nation, our work continues beyond the ice, through educational initiatives, family support and summer camps. board of directors We are pleased to report that in 2011-12 we have provided 11 programs with our Terron Falk, Chairman highest level of enrolment to date. Our team of over 100 volunteers have donated Casey McCawley, Director and Treasurer* countless hours in seven cities across Canada to provide these opportunities to Barb Aidelbaum, Director* our participants. Iriss Gibbons, Director* Susan Hall, Director We are excited to announce that HEROS will expand our programming to the Peter Irving, Director nation’s capital in 2012-13. The announcement of the HEROS program in Ottawa * Founding Board Members included a very exciting event in cooperation with the NHL All-Star weekend at the Governor General’s home, Rideau Hall where His Eexcellency the Right Honourable David Johnston, Canada’s Governor General, Mr. Eugene Melnyk, owner of the , Mr. Willie O’Ree, first black NHL player 1958 and NHL Commissioner, Gary Bettman announced the program’s inception during the NHL All-Star festivities. This was a momentous occasion for all in attendance. heros Timeline Off of the ice, HEROS has supported the academic endeavours of its mentors and junior mentors. In 2011-12, HEROS gave $6,050 in scholarship directly to five volunteers. HEROS also supported and assisted students to obtain public and Vancouver 2000 1999 Vancouver private scholarships and grants in the amount of approximately $8,000. To date, HEROS has accessed over $25,000 in post secondary funding for its participants Toronto (Regent Park) 2005 2005 Toronto (Regent Park) and volunteers.

The success of 2011-12 would not have been possible without the various Calgary (Future Stars) 2006 2006 Calgary (Future Stars) volunteers, Mentors, Junior Mentors and Coordinators involved in HEROS. We thank them for their time and expertise; our team of volunteers continue to ensure that we not only meet but regularly exceed our goals. Edmonton 2007 2007 Edmonton Along with our volunteers, our success would certainly not be possible without the generous support of our sponsors and donors. To our incredible supporters, Toronto (Brookview) 2008 2008 Toronto (Brookview) we extend a heartfelt thanks.

With the support of all those involved with HEROS, we are proud to present to you Sunshine Coast Sunshine Coast 2009 2009 our 2011-2012 Annual Report. (North End) Winnipeg (North End) Sincerely, Montreal Calgary (All Stars) Calgary (All Stars) 2010 2010 Montreal Toronto (North York) Toronto (North York)

Winnipeg (St. John’s) 2011 2011 Winnipeg (St. John’s) Terron Falk Norm Flynn Chairman of the Board Executive Director and Founder Ottawa 2012 2012 Ottawa

2 3 HEROS Partners Resiliency Initiatives

Calgary Montréal Calgary Board of Education Ahuntsic-cartierville Montreal Braves Ahuntsic Results Education Matters Commission Scolaire de Montreal HEROS continues to work with Resiliency Initiatives Canada to capture data that École Sophie-Barat measures the personal growth of our participants. Eight core competencies are Professional Skate Service Hockey Experts Rockland rated at the beginning and end of the program-year in order to indicate how Edmonton Winnipeg participants are measuring growth individually and collectively. Boys and Girls Clubs and Big Brothers Bob Williams Within each competency, several components are measured that indicate whether Big Sisters of Edmonton and Area FWS Group the individual or group’s competency is a significant challenge, a moderate Edmonton Public Schools John Pollard challenge, a moderate strength or a significant strength. Rotary Club Of Edmonton Northeast Platinum Jets For the 2011-12 season, the survey was distributed throughout each Canadian Servus Credit Union Winnipeg School Division program. Of these eight core competencies, our participants showed an average Sport Central increase of over 4%, with a slight decrease only shown in 2 competencies. University of Alberta Golden Bears Vancouver & Sunshine Coast and Panda Varsity Hockey Face of Today These results indicate that participants are growing in a range of areas, all of which Face the World Foundation are more closely associated with off-ice personal development in addition to their Toronto Jim & Terry Tompkins growth found in on-ice skills. Positive results such as these are the byproduct of Canlan Ice Sports - York Noah Yelizarov Memorial the individual participant’s hard work, as well as the volunteers who are providing Chris Lewis Classic Sunshine Coast School district valuable and effective mentorship. Greenwood College Ted & Patricia Hirst PEAC School For Elite Athletes The Coaches Site Core Competenncy Percentage Change Ending Competency Regent Park Children’s Foundation Vancouver Police Department Stephen Marshall Foundation Vancouver School Board Adaptability 14 Significant Strength Toronto District School Board Agency & Responsibility -4 Significant Strength Toronto Police Service Emotional Competence 10 Moderate Strength Managing Ambiguity -1 Significant Strength Moral Directedness 3 Significant Strength Self-concept 4 Significant Strength Social Connectedness 2 Significant Strength Strength Based Aptitude 5 Significant Strength

2011-12 Comparative Aggregated Report

100%

80%

60%

40% September 2011 “I am very impressed with your program. March 2012 Please send my thanks and appreciation to 20% “Stick with hockey and sport. You can’t go wrong. everyone who makes this program possible, in 0% Your life will be complete, healthy and safe!” our town and across the country.”

Adaptability Self Concept — His Excellency the Right Honourable, — Joan, Parent, Managing AmbiguityMoral Directedness Social Conectedness Emotional Competence David Johnston Ottawa Agency & Responsability Strenght Based Aptitude C.C., C.M.M., C.O.M., C.D. Governor General of Canada

4 5 Finances Condensed Statement of Financial Position Assets Aug 31, 2012 Aug 31, 2011 Current Assets 534,579 505,607

“I gained crucial building blocks to be successful Capital Assets 109,811 92,737 in life, which were to listen, to respect, to have $644,390 $598,344 discipline and to have fun.”

— Nick, Mentor, Liabilities Vancouver Current Liabilities 7,276 6,812 Net Assets 624,144 591,532

$644,390 $598,344

Condensed Statement of Operations 12 months 5 months For the period ending Aug 31, 2012 Aug 31, 2011* Revenues Donations 628,775 34,444 Other 51,456 66,488 $680,231 $100,932 Expenditures Professional Fees 12,289 14,263 Program operational costs 383,087 141,121 Salaries 80,871 13,738 Sundry 17,695 6,934 Transportation, conferences and tournaments 153,677 38,352 “The NHLPA loves this program. It’s a great “It’s not every day our HEROS kids and adults get the chance opportunity for the kids. Good for HEROS on this to meet and be coached by NHL players,” $647,619 $214,408 initiative. “ Excess revenues over expenditures $32,612 $(113,476) — HEROS Program Coordinator Denise, of Winnipeg’s

—Kyle Turris, NHLPA event with Andrew Ladd, Eric Fehr, Ron Hainsey, *In 2012, HEROS changed its year-end from March to August. Ottawa Senators’ Centre and Tanner Glass

Expenditures For The Period Ending August 31, 2012 For The Period Ending August 31, 2011

2% 18% 7% 24% Transportation, Professional Transportation, Professional Fees Conferences & Fees Conferences & Tournaments tournaments 3% 3% Sundry Sundry 6% 66% 59% 12% Salaries Program Salaries Program Operational Operational Costs Costs

“Hockey has become an important focus Basis of Presentation: The information contained in the condensed financial statements is in agreement with the related in my life.” information in the complete audited financial statements. The condensed statements contain major subtotals and totals from the complete financial statements. — Devin, Participant, Winnipeg

6 7 “I am excited to be a part of the HEROS program again this season. I am a strong believer of using sport and hockey as a tool for development.”

— Jay Bouwmeester, Calgary Flames, HEROS Athlete Spokesperson

Head Office 184 – 1857 West 4th Avenue, Vancouver, British Columbia, V6J 1M4 1-855-333-HERO (4376) www.heroshockey.com

The Hockey Education Reaching out Society (HEROS) is a federally registered non-profit organization founded in 1999, committed to empowering children through ice hockey: The premise of HEROS is to use the game of hockey as a catalyst to attract youth to a program offering support for education, self-esteem building and life skills training. The program focuses on boys and girls of diverse ethnicity from economically challenged neighborhoods. The program will be conducted in an environment of fun and safety where each child is considered to be a HERO. Ice Time is published three times per year by the The Hockey Education Reaching out Society (HEROS). All material is copyright, or used with permission as indicated. General inquiries are directed to HEROS head office: 184 - 1857 West 4th Avenue, Vancouver, British Columbia, V6J 1M4 Charitable registration number: CRA 877195610RR0001