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Marketing MArkEtinG PlAn Publicist: Katie Lucas Title: The Essential Annotated Works of H. G. Wells Author: H. G. Wells Book Description: The subject of several movies, boycotts, and even an incident of mass hysteria, the novels and short stories of H. G. Wells have made a lasting impression on both literature and popular culture. From giant insects and man-eating plants to aliens from outer space, Wells is the creator of many of our most beloved and over-used science fiction tropes, and is hailed as the “father of science fiction.” A selection of Wells’ most fre- quently taught and influential works, this volume is the perfect introduction to the writings of H. G. Wells and great addition to an existing collection. With extensive footnotes, a detailed timeline, additional reading list, and original essays on the life and times of Wells and his contemporaries, The Essential Annotated Works of H. G. Wells will be an indispensable resource for teachers and students alike. Categories: Fiction/Literary and Fiction/Science Fiction/General Format: Paperback and ebook Illustrator: None Illustrations # (color or B&W): 1 black and white photograph of H. G. Wells Trim Size: 6 x 9 inches Page Count: 448 61 Imprint: None, publisher is Paragon Science Fiction Warehouse Date: March 15, 2010 Publication Date: April 15, 2010 ISBN: 978-1-234567-89-7 List Price: 14.95 Print Run: 10,000 Book Code Title Abbreviation: HGWELLSPB and HGWELLSEB Edition: First edition paperback and first edition ebook Competition: Selected Stories of H. G. Wells, paperback, 14.95 This title is a competitor because it contains many of the stories in the Paragon edition without any annotation or supplementary materials. The Complete Short Stories of H. G. Wells, paperback, 65.00 Contains all of the stories in the Paragon edition, but is much more expensive and contains no annotation or supplementary materials. Five Great Science Fiction Novels by H. G. Wells, paperback, 10.50 Contains a few of the novels included in The Essential Annotated H. G. Wells, but without annotation or supplementary materials. The Works of H. G. Wells, Kindle edition ebook, 4.79 Contains all of the works included in The Essential Annotated H. G. Wells, but without annotation or supplementary materials. 62 Marketing Audiences: • Science fiction fans, mostly adult men aged 30+ • College and university English literature and film studies professors • High school English teachers • High school and college students • Lower to middle class income • Mostly college educated Readers that you want to attract: • College and university professors • High school teachers • Fans of literary science fiction • Fans of movies adapted from the works of H. G. Wells Societies and Organizations: • Science Fiction and Fantasy Writers of America (SFWA) • Center for the Study of Science Fiction at the University of Kansas (CSSF) • The Science Fiction Foundation in Liverpool, UK (SFF) • MIT Science Fiction Society • Baltimore Science Fiction Society • Bay Area Science Fiction Association (BASFA) • Birmingham Science Fiction Group in Birmingham, UK • British Science Fiction Association (BSFA) • Dallas Future Society • Darkstar science fiction club (based out of UC San Diego) • Northwest Science Fiction Society in Seattle, WA (NWSFS) • The Harvard-Radcliffe Science Fiction Association • ISFiC, Illinois Science Fiction in Chicago • Infinite Frontiers • Los Angeles Science Fantasy Society • World Science Fiction Society • Massachusetts Convention Fandom, Inc. • MISFITS, Minnesota Society for Interest in Science 63 Fiction and Fantasy • Melbourne Science Fiction Club (Melbourne, Australia) • NESFA, New England Science Fiction Association • National Fan Fantasy Federation • Philadelphia Science Fiction Society • Reading for the Future • SF Minnesota • Utah Speculative Fiction Council • Washington Science Fiction Association (Washington, D. C.) • Science Fiction Northwest (SFNW) • Science Fiction Research Association (SFRA) Specific Audiences: • People who read or collect literary SF • People interested in the study of SF • People interested in future studies • Educators who teach SF in literature or film Markets: Stores: Indies and chain bookstores, including B & N, Borders, Amazon, Chapters, and Powell’s. Author Resources: None, this author is deceased. Events: • Westercon (West Coast Science Fantasy Conference) • Loscon (Los Angeles Regional Science Fantasy Convention) • Norwescon (Northwest Science Fiction and Fantasy Convention) • MisCon (Missoula, Montana) • Fandemonium (Boise, ID) • Fool’s Cap (Redmond, WA) • MileHiCon (Denver, CO) • Orycon (Portland, OR) • Rustycon (Seatac, WA) • Life, the Universe, and Everything (academic symposium on SF held in Provo, ID) 64 Marketing • Campbell Conference at the University of Kansas • Eaton Science Fiction Conference at UC Riverside • SFRA Annual Conference Public Institutions: • Public Libraries • University and College Libraries Specific Public Institutions: • Merril Collection of Science Fiction, Fantasy, and Speculation (public library in Toronto, Canada) • J. Lloyd Eaton Collection of Science Fiction, Fantasy, Horror, and Utopian Literature (UC Riverside Library) • Science Fiction Foundation Collection (Liverpool, UK) • Michigan State Libraries Science Fiction Collection • MIT Science Fiction Society Library • Science Fiction and Fantasy Writers of America Collection (Northern Illinois University) • Bud Foote Science Fiction Collection (Georgia Tech) • University of Maryland Baltimore County Science Fiction Collection • University of Delaware Special Collections • Bowling Green State University Popular Culture Collection (Bowling Green, OH) • Maison d’Ailleurs (science fiction museum in Yverdon-les- Bains, Switzerland) • Science Fiction Museum and Hall of Fame (Seattle, WA) Media: Magazines: • Library Journal • Publisher’s Weekly • Asimov’s SF • SFRA Review • Ansible Newsletter (http://www.ansible.co.uk) 65 • Vector Magazine and Matrix Newsletter (both published by the BSFA) • Locus Online (http://www.locusmag.com/) • Analog SF/F • The Magazine of Fantasy and Science Fiction • Fusion • Strange Horizons (http://www.strangehorizons.com/) • Westwind Zine (published by NWSFS) • Neo-Opsis Science Fiction Magazine (Canada) • The Future Fire • The Internet Review of Science Fiction (http://www.irosf.com/) • Kaleidotrope • Nova Science Fiction • Afterburn SF (http://www.afterburnsf.com/default.aspx) • Beneath Ceaseless Skies Television: None Direct Mail: Get email mailing lists from: SFWA, SFF, NWSFS, BSFA, and the Center for the Study of Science Fiction. Use emails to send press releases, request sign-ups to the Paragon email news- letter, and notify recipients of a free ebook offer (sign up for our newsletter and receive a free ebook edition of this title). Radio: None Website: Maintain a website for the publishing company with a few pages dedicated to this title, focusing on educator resources, including links to video and sound clips. Blogs: • CSSF blog (http://www2.ku.edu/~sfcenter/CSSFLJ.htm) • Torque Control (http://vectoreditors.wordpress.com/) • SF Signal (www.sfsignal.com/) • Bibliophile Stalker (http://charles-tan.blogspot.com/) 66 Marketing • Neth Space (http://nethspace.blogspot.com/) • Io9 (http://io9.com/) • Big Dumb Object (http://www.bigdumbobject.co.uk/) • Forbidden Planet (http://www.forbiddenplanet.co.uk/blog/) • Revolution SF (http://www.revolutionsf.com/) • Genreville (Sf blog at publishersweekly.com) • From a SciFi Standpoint (http://scifistandpoint.wordpress.com/) • SciFi UK Review (http://scifi.uk.com/) • Mentat Jack (http://mentatjack.com/) • Old Bat’s Belfry (http://oldbatsbelfry.blogspot.com/) Facebook: Company Facebook page with basic information about this title and some fun extras like sound clips from the Orson Welles radio broadcast, an interview between Orson Welles and H. G. Wells, and video clips of old H. G. Wells movies (all available on YouTube). Twitter: Weekly facts about Wells, promotions, updates to the website, updates on the number of books donated to Reading for the Future. MySpace: Company MySpace page with some basic information about this title. Related Topics to this Book: H. G. Wells, movies based on Wells’ works (War of the Worlds, First Men on the Moon (1964 and 1919), The Time Machine (1960 and 2002), The Island of Doctor Moreau (1977 and 1996), etc.), science fiction and science fiction studies, sci- ence fiction and pop culture, future studies (the study of the future), Victorian literature and studies, social criticism, colonialism, and the 1938 Orson Welles radio adaptation of The War of the Worlds. Strongest Selling Points: This is the only collection of Wells’ works created specifically for use in classrooms. 67 Genre/ Subject: H. G. Wells is considered “the father of science fiction.” Author: H. G. Wells is considered “the father of science fiction,” and is studied in both Victorian literature and science fiction courses. Tie-in with Holiday: The 64th anniversary of Wells’ death is August 14th, 2010. Message to the reader: Science fiction can be educational. Value to other Writers: None, except as a reference work. Series information: None. Key Selling Points: • Emphasis as a literary book used in classrooms. • Ideal for educators teaching H. G. Wells. • Contains all of Wells’ most commonly taught works in one affordable volume. • Annotated with additional resources for teachers and students such as informational essays and supplementary reading lists. • Suitable for students at both the high school and college level.