100% ONLINE MSc Information Systems offered in exclusive partnership with Robert Kennedy College About the

About the University of Salford

Founded in 1896 the University has a successful global presence and a turnover of £189m. Our four colleges, You can benefit from the outstanding teaching and nine schools, 20,000 students and 2,500 staff have all research expertise of the University of Salford from grown to serve the needs of industry, commerce and wherever you are in the world. education.

Salford University At Salford Business School we have a clear vision – to excel in teaching, research, innovation and engage- ment; core beliefs that lie at the heart of the success of the School, its graduates and its business partners.

We are committed to developing business leaders and managers that are equipped for next-generation practice in the global marketplace. The contemporary business world operates on an increasingly global scale and this agenda sits at the very heart of how Salford Business School engages with its students and partner organisations.

From Salford to the World Thanks to an exclusive partnership with the Robert Kennedy College in Zürich, Switzerland, the University of Salford Business School MSc Programmes in Global Management, Project Management, Financial Services Management, Marketing, and Procurement, Logistics and Supply Chain Management, Human Resource Management and Development, Information Systems Management, International Banking and Finance, Accounting and Finance, International Business with Law, International Corporate Finance, International Events Management, Digital Business, Fraud and Risk Management, Finance and Investment Management, International Business and LLM International Commer- cial Law are now available on a Global basis via online learning.

1 MSc Information Systems Management at a Glance

MSc Information Systems Management at a Glance

Duration UK Postgraduate Loans for Master’s Study. The fees are Minimum 12 months, maximum three years for the entire programme, and include all the courses as well as supervision for the final dissertation. Study Online, graduate on-campus Our MSc and LLM programmes are available 100% Accreditation and Recognition Online but you are invited to attend the graduation This degree is awarded by the University of Salford, ceremony held in Salford-, . Attend- which received a in 1967 from Her Majesty ance to the graduation ceremony is entirely optional. the Queen. The University is fully recognised by the British government; The University of Salford degree transcript will mention Robert Kennedy College as your Delivery Method teaching institution. 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration. Admission Requirements Normally a minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also ac- Places cepted either in partial or complete fulfilment of entry Strictly limited to 90 per intake (6 start dates per year) requirements. We welcome applications from students who may not Tuition Fees have formal/traditional entry criteria but who have 15,000 CHF (Swiss Francs). You might be eligible for relevant experience or the ability to pursue the course a bursary of 2000 CHF (Swiss Francs) reducing your successfully. tuition fees to 13,000 CHF (Swiss Francs). This fee A student whose first language is not English will be includes online library access (including ebooks), required to achieve IELTS 6.5 or above with no individual OnlineCampus access, graduation fees, and University element below 5.5, or equivalent recognised English test. matriculation fees. Fees are payable in interest free Alternatively suitable evidence of working or studying instalments, however, the programme is not eligible for in an English-speaking environment will usually be suf- ficient to demonstrate an acceptable English level.

Applicant Profile The suite of Salford online Masters programmes is ideal for graduates and working professionals across sectors, who would like to increase their academic credentials with a postgraduate qualification while pursuing their career. Applicants must be able to demonstrate a high level of flexibility and appreciation of blended learning methods, which will contribute to their success on the course.

2 The University of Salford Online Masters Programmes

The University of Salford Online Masters Programmes

Founded in 1896 the University of Salford expertise Accreditation and Recognition is helping to transform individuals and communities through excellent teaching, research, innovation and The University of Salford received a Royal Charter in engagement. 1967 from Her Majesty the Queen.

Salford Business School enjoys an excellent national This degree is awarded by the University of Salford, and international reputation for its courses, teaching which received a Royal Charter in 1967 from Her Maj- quality and the progression of students into responsible esty the Queen. The University is fully recognised by the positions across a variety of industries. British government.

Through an Exclusive Partnership with the The University of Salford degree transcript will mention Robert Kennedy College, the Salford Business School Robert Kennedy College as your teaching institution. Masters programmes are now available 100% online. All programmes can be completed in as little as one year.

3 MSc Information Systems Management

MSc Information Systems Management

3 good reasons to study Information Course Details Systems Management: Digital Marketing Analytics and Strategy The module combines two interesting topics in the field ❙ Developing critical thinking and employability skills of digital marketing: in high demand from a range of employers i. Digital Marketing strategies ❙ Put Information Systems theory into real practice ii. Marketing/Digital Analytics with an exciting Business Innovation Project The first part of the module looks at digital marketing ❙ Benefit from a course backed by cutting-edge strategy development, the critical components of a research in Information Systems at Salford Business digital marketing strategy and its strategic significance. School Interesting topics like buyer persona development, customer journey mapping etc. will form this part of the This course gives you an opportunity to develop a de- module. At the end of the first part of the module you tailed understanding of the role of information systems will be required to develop a digital marketing strategy and technology (IS/T) in businesses around the world, for a firm of your choice. This ties into what you have along with a critical awareness of current and emerging learned and provides a platform to apply the principles issues in this continually developing sector. and frameworks that you have learned. The second part of the module looks at digital analytics. In this You will learn from our expert team and external guest part we work on a google analytics data set and try to speakers, renowned for their specialist knowledge. You conduct advanced data analysis to bring out interest- will also enjoy the programme’s emphasis on debate, ing patterns and messages. Ultimately all marketing is critique and interaction with other students and staff. data driven and hence a marketer should have a good grasp for data analysis. The main aim of this part of On completion of your course you will have the neces- the module is to develop an ability to spot patterns in sary skills to become an effective IS/T manager with data, conduct basic data analysis and to appreciate strategically valuable capabilities in IS/T. how data analysis could inform and enrich marketing decision making.

Information Systems and Digital Transformation Most businesses are undergoing some form of digital transformation, this module has been designed with business leaders to take a critical overview of the pro- cesses that are involved. You will develop a theoretical and practical understanding of the needs of organisa- tions when strategically planning transformation and integrating business information systems. You will also achieve a holistic knowledge of the critical role of IS/T,

4 MSc Information Systems Management

MSc Information Systems Management

both at corporate and business levels, enabling you to research methodology, analysis of findings, conclusions be ready to support and deliver professional, ethical and recommendations. and legal services in IS/T transformation.

Innovative Problem Solving This work-based module has been developed to ensure that you will gain an awareness and appreciation of the innovative, exploitative nature of emerging and disrup- tive technologies and open-source possibilities. You will gain the knowledge obtained by problem analysis, to design creative solutions to meet information needs of defined and potential user communities. This might include the elderly, disabled or the third sector groups. You will be tasked with innovatively problem solving real life case studies in purpose built developmental spaces. This exciting module has a continuous digital portfolio assessment to showcase the progress of your DIY innovative designs.

Project Management, Leadership and Skills: Planning and Control You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these quali- ties will develop your ability to lead complex projects.

Research Methods Live Class One week intensive live lectures online to prepare for your final dissertation.

Dissertation Work A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review,

5 University of Salford MSc courses and LLM International Commercial Law offered in exclusive partnership with:

SWI SS Q U A L I T Y EDUC A T I O N Technoparkstrasse 1 – 8005 Zürich – Switzerland T. +41 58 122 1111 – F. + 41 58 122 1112 www.salford.rkc.edu – [email protected]