INSIDE Nov. 3 jazz festival set...... 2 Health law symposium...... 3

PittNewspaper of the University of PittsburghChronicle Volume XIII • Number 19 • October 8, 2012 Alumni, Students, and Friends Observe Pitt’s Patricia Ward Kelly 225th Anniversary During Homecoming, Oct. 9-14 Hosts Pitt’s Centennial Celebration HULTON ARCHIVE/GETTYHULTON IMAGES A publicity still showing Pitt alumnus Gene Kelly with Debbie Reynolds in the classic 1952 MGM film musical Singin' In the Rain, directed by Gene Kelly and Stanley Donen.

JOE KAPELEWSKI/CIDDEJOE By Sharon S. Blake By John Fedele One of the University of ’s The ’s 2012 a daylong event in conjunction with the All-Alumni Reception in the Cathedral of most-renowned alumni—the special Acad- Homecoming—which will celebrate the University’s 225 acts of caring program, a Learning Commons Room and Midnight emy Award-honored dancer, director, 225th anniversary of the University’s found- 225th anniversary initiative. Pitt Alumni Madness on Friday night. Our event on choreographer, actor, and singer Gene ing in 1787—will feature a national com- clubs throughout the country are coordinat- Saturday outside of Stage AE before the Kelly—will be the focus of Pitt’s Gene Kelly munity service event, a program detailing ing alumni volunteers, who will perform Homecoming football game is also not to Centennial Celebration at 8 p.m. Oct. 25 the 2012 elections, a networking social for service projects in their respective areas be missed.” in the Seventh-Floor Auditorium of Pitt’s young alumni, a fireworks and laser show, coast to coast. On Wednesday, Oct. 10, alumni can Alumni Hall. and an outdoor Midnight Madness basket- “This year’s 225th Anniversary Home- hear analyses of the 2012 elections in Film historian Patricia Ward Kelly, ball event, in addition to celebrations at the coming celebration is bound to be the big- “Decision 2012: Who Will Win and What Gene Kelly’s widow and the leading traditional Homecoming football game. gest and best in the University’s history,” Will it Mean?” a lecture by David Barker, authority on the The festivities held Oct. 9-14 will said Pitt Alumni Association Executive a Pitt professor of political science, in the cinema and stage kick off Tuesday, Oct. 9, with Pitt Acts of Director Jeff Gleim. “A week loaded with legend, will deliver Caring—National Alumni Service Day, events will culminate in our traditional Continued on page 3 Pittsburgh-and Pitt-centered com- mentary on her late husband’s life and career as she shares classic moments Pitt African American Alumni Council Honors Seven from his films and her unique insights with the audience. Patricia Ward Kelly Distinguished Alumni During 2012 Homecoming Weekend Mrs. Kelly recently has given sold-out presentations on Gene Oct. 13 awards banquet and program are highlights of 2012 Sankofa Homecoming Weekend Kelly in Los Angeles and New York City. The event is free to the public, but Pitt Alumni Association will host the annual The AAAC Sankofa weekend will because seating is limited, RSVP accepts Sankofa Homecoming weekend Oct. 12-16 begin at 8 a.m. Oct. 12 with The Apple Seed only are required by e-mailing GK100@ to welcome alumni and to honor seven Community Service Project, an initiative pitt.edu or calling 412-624-4147. distinguished graduates during the Uni- that allows alumni the opportunity to share Gene Kelly earned the Bachelor of Arts versity’s 2012 Homecoming their professional and educa- degree in economics from the University of festivities. tional paths and experiences Pittsburgh in 1933. While at Pitt, he became Recipients of the 2012 with students in Pittsburgh’s involved with the University’s Cap and Distinguished Alumnus Distinguished Public Schools. Gown Club and later served as its direc- Award will be honored Alumnus Award Highlighting the first tor from 1934 to 1938. He taught dance in during the AAAC Distin- day’s events will be a Meet- Pittsburgh’s Squirrel Hill neighborhood and guished Alumni Awards recipients were N-Greet Social Networking choreographed musicals at the Pittsburgh Banquet and Reception at Event with Pitt Students and Playhouse and Nixon Theater. Kelly enrolled 6 p.m. Oct. 13 in the Con- selected for their Alumni at 4:30 p.m. on the in Pitt’s School of Law but left soon after to nolly Ballroom of Pitt’s 6th floor of Pitt’s William concentrate on teaching dance. Alumni Hall. professional accom- Pitt Union (WPU). The 12th Kelly is credited with bringing a partic- Distinguished Alum- annual Mr. and Miss Black ularly American style of dance to Hollywood nus Award recipients were plishments as well University of Pittsburgh Pag- musicals and for changing the look of dance selected for their profes- as their community eant will follow at 7 p.m. in the on film through his revolutionary innova- sional accomplishments as O’Hara Student Center. The tions with the camera, choreography, and well as their community stature. evening will conclude with animation. Kelly’s iconic dance sequence stature. The 2012 honorees the African American Young from the classic 1952 film musical Singin’ JIM BURKE/CIDDEJIM are Linda Wharton Boyd, Alumni Mixer & Soiree at in the Rain, in which he dances up and down By Anthony M. Moore Lucile Adams-Campbell, 10 p.m. at the Wine Loft, 2773 a rain-drenched street twirling an umbrella Charles T. Curry, Arnold M. Sowell, Tracey Tunnel St., South Side. and splashing in puddles, is considered by The University of Pittsburgh African T. Travis, Lois Dougan Tretiak, and David many to be the most memorable dance per- American Alumni Council (AAAC) of the B. Washington. Continued on page 4 formance on film. 2 • Pitt Chronicle • October 8, 2012 Lineup Set for Pitt’s 42nd People Who Trust Their Feelings Are More Likely Annual Jazz Seminar and To Correctly Predict Event Outcomes, Study Shows Katz’s Andrew Stephen is part of a “going with your gut feeling” study Concert Oct. 30-Nov. 3 examining emotions and decision making By Audrey M. Marks The more people trust their feelings, Through a series of eight studies, the more accurately they can predict the researchers asked participants to predict the outcomes of things that range from the mun- outcomes of events like the 2008 U.S. Demo- dane, like the weather, to the significant, like cratic Party presidential primary, move- the outcome of elections and future stock ments of the Dow Jones Industrial Average, market levels, according to new research the winner of a college football champion- published in the October 2012 edition of the ship game, and the weather. The results Journal of Consumer Research. across all studies consistently revealed that The study—by a team people with higher trust in comprising Andrew Stephen, their feelings were more likely assistant professor in the Uni- to correctly predict the final versity of Pittsburgh’s Joseph outcome than those with lower M. Katz Graduate School trust in their feelings. of Business and College of In the study where respon- Business Administration, and dents were asked to pick the Columbia University Business winning candidate in the School faculty members Michel 2008 primary contest between Tuan Pham, Kravis Professor of Hillary Clinton and Barack Business and Marketing, and Obama, high-trust-in-feelings Leonard Lee, associate profes- respondents correctly predicted sor of marketing—found that Obama’s winning about 72 people who trusted their emo- Andrew Stephen percent of the time compared tions more accurately predicted with low-trust respondents, future events than individuals who did not who predicted Obama’s winning about 64 place trust in their feelings, a phenomenon percent of the time—a striking result given they call the “emotional oracle effect.” Their that major polls reflected a very tight race research article is titled “Feeling the Future: between Clinton and Obama at the time the The Emotional Oracle Effect.” study was conducted. “The results show that your feelings are For the winner of television’s “American a valid information source, provided you Idol” competition, the difference was 41 have some prior knowledge of the decision percent for high-trust-in-feelings respon- topic,” said Stephen. “The normal line of dents compared to 24 percent for low-trust thought when making predictions or fore- respondents. In another study, participants casts is that people should be more rational, were even asked to predict future levels of that you probably shouldn’t go with your the Dow Jones Industrial Average. Those gut feeling. Our research indicates that in who trusted their feelings were 25 percent some cases relying on your feelings is likely to help you.” Continued on page 5

225 Stories to Celebrate Above: Lew Soloff, trumpet. Below: Winard Harper, drums, and alto saxophonist Bobby Watson. By Sharon S. Blake Advancing Real Science via Simulation The 42nd Annual Pitt Jazz Seminar and Concert will run Oct. 30-Nov. 3 and Infectious diseases. Global warming. The world economy. will feature, as in previous years, another lineup of international jazz greats. All are immensely important, and knowledge of all three can be Founded in 1971 by Pitt Director advanced through computer simulation. of Jazz Studies and Professor of Music Advancing knowledge about complex systems like the world Nathan Davis, the event features a stellar economy is the goal of Pitt’s Center for Simulation and Modeling group of jazz musicians who will hold free (SAM). With the help of more and ever-faster microprocessors, on-campus lecture/demonstrations, visit area schools and community venues, and researchers from all over the University are asking essential ques- then perform onstage as an ensemble in tions that would have been impossible to address computationally Pitt’s annual gala jazz concert at 8 p.m. as recently as 10 years ago. Nov. 3 in Carnegie Music Hall, 4400 Computational chemistry professor Kenneth Jordan codirects Forbes Ave., . SAM with chemical engineering professor Karl Johnson. Jordan Musicians taking part this year include Randy Brecker, trumpet; George uses simulations to study the electronic structures of molecules Cables, piano; Winard Harper, drums; and surfaces and the thermal properties of gasses. Johnson and Javon Jackson, tenor saxophone; Abra- his colleagues use computational modeling to understand the basic ham Laboriel, bass; Yotam Silberstein, physics of carbon dioxide. They hope that the materials they help to guitar; Lew Soloff, trumpet; and Bobby design will one day be used to slow global climate change. Watson, alto saxophone, all performing under the direction of saxophonist Davis. Graduate School of Public Health Dean Donald Burke who also Details of the other Pitt Jazz Seminar is director of the Center for Vaccine Research, associate vice chancellor for global health, and the UPMC and Concert events, including dates and Jonas Salk Chair in Global Health at Pitt, uses computer simulation to predict and prevent infectious times of the lecture/demonstrations, will diseases rather than trying to control them after the fact. be forthcoming. Lillian Chong, assistant professor of chemistry, uses simulations to Tickets for the Nov. 3 gala concert are $18 for general admission and $8 study protein dynamics. Chong studies natively unfolded proteins—so for students with a valid ID. They are named for their seemingly disordered structure—which include a protein available for purchase at the box office called tumor suppressor p53, thought to play a role in cancer. of the and from 1-4 p.m. Mondays through Fridays at the Pitt Repertory Theatre box office on the lower level of the . Student tickets must be purchased at one For more stories about Pitt's legacy of achievement or to share your own of those box offices. stories about the University, visit www.225.pitt.edu. Tickets are also available for purchase at http://music.pitt.edu/tickets or by call- ing 412-624-PLAY (7529).

October 8, 2012 • University of Pittsburgh • 3 Pitt Law School Celebrates Creation of Health Alumni, Students, and Friends Law Discipline With Oct. 11 Symposium Celebrate Pitt’s 225th Anniversary By Diane Hernon Chavis During Homecoming, Oct. 9-14 What began at the University of Pitts- Chilcote Professor of Bioethics and profes- burgh more than a half century ago as a sor of law and psychiatry at Pitt. Meisel is two-year study on the laws governing the the founder and director of Pitt’s Center for operation of hospitals gave Bioethics and Health Law rise to the emergence of a and the law school’s Health distinct body of law known Law Certificate Program. as health law. The share of the econ- “There At the Creation: omy devoted to health care Nathan Hershey, the History has increased dramatically of Health Law, and Health in the past half century— Care Reform,” a one-day from 5.2 percent in 1960 to symposium presented by 16.2 percent in 2008, accord- the University of Pittsburgh ing to the U.S. Department School of Law, will honor of Commerce’s Bureau of Pitt Professor Emeritus of Economic Analysis. Health Health Law Nathan Hershey spending accounted for 17.9 and others by recalling the percent of Gross Domestic history and exploring the Product (GDP) in 2010 and MIKE DRAZDZINSKI/CIDDE future of health law and is predicted to increase to Above: the 2011 Homecoming football game between the Pitt and Louisville. The Panthers meet the Cardinals again this year health care reform. The more than 19 percent of for Homecoming. Kickoff is 11 a.m. Oct. 13 at . program, which is free and Nathan Hershey GDP by 2019. Whether the open to the public, will take framework of laws underly- Continued from page 1 place from 9 a.m. to 5 p.m. ing the nation’s health care Oct. 11 in the Barco Law industry contributes to the Seventh-Floor Auditorium, Alumni Hall. Immediately following the fireworks Building’s Teplitz Memorial rise in health care spending Admission is free, but reservations are and laser show, Pitt Athletics will present Courtroom. remains an open question. required. Midnight Madness 2012 on Bigelow Bou- Hershey joined Pitt as The symposium’s fea- A young alumni mixer will be held levard. Fans will get their first glimpse of a research associate in 1956 tured presenters will be from 6:30 to 8 p.m. Thursday, Oct. 11, at the 2012-13 men’s and women’s basketball and played an integral role Mark Hall, Fred D. & Eliza- Mario’s East Side Saloon, 5442 Walnut teams at one of the nation’s first outdoor in the Graduate School of beth L. Turnage Professor of St., Shadyside. Alumni who have gradu- Midnight Madness events. Public Health’s Health Law Law at Wake Forest Univer- ated within the past 10 years are invited. At 11 a.m. Saturday, Oct. 13, the Center project that wrote the sity School of Law; Wendy Reservations are required. Panthers football team will take on the first compendium of all state Mariner, professor of law On Friday, Oct. 12, Homecoming Louisville Cardinals at Heinz Field, 100 laws pertaining to hospitals. and Edward R. Utley Profes- events will kick into full gear with campus Art Rooney Ave., North Shore. Pregame Under the leadership of John sor of Health Law, Bioethics, tours, photo opportunities with the Pan- festivities for the game will include the Horty, the center’s inaugural and Human Rights at Boston ther, and many individual school and “World’s Largest Family Tailgate” on Art director, the scope of the Alan Meisel University School of Public organizational events. The Pitt Alumni Rooney Avenue beginning at 8 a.m., fol- project expanded to include Health; and Pitt alumnus Association will hold its annual Welcome lowed by the Panther Prowl at Heinz Field computerization of the health law statutes Peter D. Jacobson (LAW ’70), professor of Back Reception from 6:30 to 8:30 p.m. in Gate A, and the March to Victory parade of all 50 states. Horty and Hershey both health law and policy and director of the the Commons Room of the Cathedral of on General Robinson Street. served as adjunct professors at Pitt’s law Center for Law, Ethics, and Health at the Learning, featuring food, refreshments, Homecoming festivities will wrap up school. Today, Horty is widely credited with University of Michigan School of Public and music. It will be followed by a fire- on Sunday, Oct. 14, with the Maggie Dixon creating the first full-text legal information Health. works and laser show hosted by the Pitt Heart Health Fair and Pitt Men’s Basketball retrieval system. Everette James, professor of health Program Council at 9:15 p.m. on Bigelow Blue-Gold Scrimmage, beginning at noon “This symposium celebrates Pitt as policy and management in Pitt’s Graduate Boulevard between the Cathedral of Learn- in the . the birthplace of health law, defined as the School of Public Health, will moderate a ing and the William Pitt Union. This is Reservation forms and a complete bodies of law that regulate the nation’s larg- panel of Pitt alumni who will discuss the the 20th year that the fireworks and laser listing of all Homecoming events can be est industry—health care,” said symposium show has helped Pitt welcome back alumni found at www.alumni.pitt.edu or by calling convener Alan Meisel, Dickie, McCamey & Continued on page 5 during Homecoming. 412-624-8229.

2013 CHANCELLOR’S AWARD 2013 CHANCELLOR’S AWARD FOR STAFF EXCELLENCE IN SERVICE TO THE FOR STAFF EXCELLENCE IN SERVICE TO THE COMMUNITY UNIVERSITY Nominations are being solicited for this University-wide award to recognize staff members whose Nominations are being solicited for this University-wide award to recognize staff members who dedication and effort have made their community a better place to live and have improved the have made outstanding contributions to the University. This award is given annually to quality of life for others. This award is given annually to part-time or full-time staff members who part-time or full-time staff members who have been employed by the University for a minimum have been employed by the University for a minimum of five years. Nominations can be made by of five years. Nominations can be made by individuals, groups, students, or alumni. individuals, groups, students, or alumni. Self-nominations are allowed. Self-nominations are allowed. If you know of a staff member whose work in the community surpasses the If you know of a staff member whose work demonstrates a consistent expectations of the organization(s) he or she serves and whose commitment pattern of extraordinary dedication to the University, above and and effort have made a significant impact on the community while also beyond the responsibilities of the nominee’s position, please visit demonstrating a consistent pattern of dedication to the University, please visit www.hr.pitt.edu/chancellors-award-nominate to review the nomination www.hr.pitt.edu/chancellors-award-nominate to review the nomination guidelines and complete the online nomination form. The nomination will be guidelines and complete the online nomination form. The nomination will be reviewed to reviewed to confirm that the nominee is eligible, after which the nominee, nominee’s confirm that the nominee is eligible, after which the nominee, nominee’s supervisor, and nominator supervisor, and nominator will receive notice of the nomination along with a request for will receive notice of the nomination, along with a request for additional information. additional information.

The deadline for submitting nominations is November 1, 2012. The deadline for submitting nominations is November 1, 2012. A committee appointed by the Chancellor and chaired by Jane W. Thompson will review the A committee appointed by the Chancellor and chaired by Jane W. Thompson will review the nominations and materials submitted and will select up to five persons to be honored. nominations and materials submitted and will select up to five persons to be honored. For more information, please visit www.hr.pitt.edu/chancellors-award-nominate. For more information, please visit www.hr.pitt.edu/chancellors-award-nominate. 4 • Pitt Chronicle • October 8, 2012 Pitt African American Alumni Council Honors Seven Distinguished Alumni During 2012 Homecoming Weekend

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On Oct. 13, the AAAC Annual Mem- College. Curry was honored with a Minority Pittsburgh Human Rela- Pitt graduates in the early bership Meeting will begin at 8:30 a.m. in the Achievement Award from Talk Magazine in tions Commission. 1980s. The group met in Cross Cultural and Leadership Development 2008. He also was named a “Top 40 Inspirer” The mission of the the intervening years and Center on the sixth floor of the William Pitt by Inspire Magazine in 2010, and he was About the African sponsored several events, Union. Following Pitt’s annual homecoming acknowledged as a New Pittsburgh Courier American Alumni Coun- AAAC is to support generating the interest football game and the Distinguished Alumni Man of Excellence in 2011. cil African American and participation of an Awards Banquet, the Sankofa festivities Arnold Sowell (BUS ’57) competed The mission of the increasing number of Afri- will continue through the evening with in the 1956 Olympic Games in Melbourne, AAAC is to support Afri- alumni, faculty, staff, can American graduates. the AAAC Annual Partee’ at 9:30 p.m. in Australia, where he received an honorable can American alumni, The increased interest and Alumni Hall’s Connolly Ballroom. mention for his performance in the 800- faculty, staff, and stu- and students and to growth led to the group’s On Oct. 14, a worship service, “Rejoice meter race. He also broke seven collegiate, dents and to strengthen recognition as an affinity in the Miracle,” will be held from 10 to 11 national, and world records at the 1955 U.S. their connection to the strengthen their con- group of the Pitt Alumni a.m., followed by a fellowship brunch titled National Amateur Athletic Union Outdoor University through the Association. “Until We Meet Again” from 11:30 a.m. to Track Meet in Boulder, Colo. Following council’s many programs nection to the Univer- For more information 1:30 p.m., both in Pitt’s University Club. his athletic career, he served in the U.S. and activities. sity through the coun- on AAAC or for a full list A special awards presentation during military for more than 20 years and worked The idea for the Afri- of events for the AAAC’s the fellowship brunch will honor the ath- in the aerospace industry for more than can American alumni cil’s many programs 2012 Sankofa Homecom- letic accomplishments of Pitt’s African a decade. Sowell was honored with Pitt’s association originated ing Weekend, visit www. American Olympians, including Herbert Distinguished Alumni Award in 1987 as with a small group of and activities. alumni.pitt.edu/aaac/. Douglas (EDUC ’48, ’50G) a bronze medal- well as the Pitt Varsity Letter Club’s Award ist in the long jump at the 1948 Olympics; of Distinction in 1996. Roger Kingdom (CGS ’02), winner of two Tracey T. Travis (ENGR ’83) is the Olympic gold medals (1984 and 1988) in the executive vice president and chief financial 110-meter hurdles; and Arnold Sowell (BUS officer for The Estée Lauder Companies ’57), an honorable mention designee in the Inc. as well as a member of Pitt’s Board AAAC Launches Distinguished 1956 800-meter run competition. of Trustees. Previously, she was the senior Biographical information on the 2012 vice president of finance and chief financial AAAC Distinguished Alumnus Award officer at Polo Ralph Lauren Corporation. In Alumnus Speakers Program honorees follows. addition, Travis has held executive positions By Anthony M. Moore Linda Wharton Boyd (A&S ’72, at General Motors Corporation, Pepsi-Cola/ ’75G, ’79G) is the founder of the Wharton Pepsi Bottling Group, the Beverage Can The University of Pittsburgh African American Alumni Council (AAAC) of the Group, Inc., a communications consulting Americas Group of American National Can, Pitt Alumni Association is launching the Inaugural AAAC Distinguished Alumnus firm based in Washington D.C. She has and Intimate Brands, Inc. She spent several Speakers Program during this weekend’s Sankofa Homecoming activities. held a variety of positions, including direc- years at Limited Brands, Inc., serving as Hosted by their respective Pitt schools, colleges, or affinity organizations, tor of communications for Washington, chief financial officer from 2001 to 2002 and several recipients of the 2012 AAAC Distinguished Alumnus Award will deliver D.C. Mayor Vincent C. as senior vice president talks or participate in panel discussions on campus on Oct. 12. Gray, chief of staff and for finance from 2002 to “Beginning this year, the AAAC, with the help of the University’s Office of chief communications A special awards 2004. Black Enterprise Public Affairs, has invited the Distinguished Alumnus Award honorees to partici- officer for Washington, magazine and Institutional pate in a variety of speaking engagements and workshops with students and faculty. D.C., Council Member presentation during Investor named Travis Michael A. Brown, and one of the Top 50 Women “This initiative can best be described as ‘giving back and giving forward,’” said Pitt chief communications the fellowship brunch in Business and the Best AAAC President Tony Fountain (A&S ’70). officer for the Washing- CFO, respectively, both in “These distinguished alumni are giving back by voluntarily participating in ton, D.C., Public School will honor the athletic 2008. She was also named addressing Pitt audiences about the keys to their own professional success as well System. Wharton Boyd a Pitt Distinguished Alum- as discussing issues in their respective fields. But they are giving forward because served as national presi- accomplishments of Pitt’s nus in 2008. they have the opportunity to inspire and motivate future distinguished Pitt alumni dent of Pitt’s AAAC African American Olym- Lois Dougan Tretiak with advice and personal stories about the challenges ahead,” Fountain added. from 2005 to 2011. (A&S ’61) was vice presi- “As we celebrate Pitt’s 225 years of Building Better Lives, I can think of no Lucile Adams- pians, including Herbert dent and director, China, better time for the AAAC to initiate this regular program of alumni engagement,” Campbell (GSPH ’83) for The Economist Group he added. is a professor of oncol- Douglas (EDUC ’48, ’50G) as well as founder and head All of the Oct. 12 lectures are free and open to the public. ogy at Georgetown of its Economist Corporate Information about each of the AAAC Distinguished Alumnus Award University Medical a bronze medalist in the Network for senior execu- honorees’ speaking engagements follows. Center and the associ- long jump at the 1948 tives doing business with Linda Wharton Boyd (A&S ’72, ’75G, ’79G), founder of the ate director of Minor- China. She was also The Wharton Group, Inc., a communications consulting firm based ity Health and Health Olympics; Roger Kingdom Economist Group’s chief in Washington D.C., will deliver the lecture, “Words on Fire: An Disparities Research representative in Beijing Inside Look at the Dynamics of Crisis Communications in Political at the medical center’s (CGS ’02), winner of two and Shanghai. A specialist Settings,” at 3 p.m., Room 204, . The lecture Georgetown Lombardi on China’s politics, econ- is sponsored by Pitt’s Department of Communication within the Comprehensive Cancer Olympic gold medals omy, and operating envi- Center. Prior to serv- ronment, Tretiak authored Kenneth P. Dietrich School of Arts & Sciences. ing in her current posi- (1984 and 1988) in the two of the earliest studies Lucille Adams-Campbell (GSPH ’83), a professor of oncology tion, she was director of on private-sector foreign at Georgetown University Medical Center, will deliver the lecture the Howard University 110-meter hurdles; and investment in China, Joint “Obesity and Breast Cancer Survivors” at noon, Lecture Room 3, Cancer Center for 13 Arnold Sowell (KGSB ’57), Ventures in the PRC and Scaife Hall. The lecture is sponsored by Pitt’s Graduate School of years. She has led and Operating Joint Ventures Public Health. participated in numer- an honorable mention in China, and created the Arnold Sowell (BUS ’57), a competitor in the 800-meter event ous large-scale stud- reference work China during the 1956 Olympics, will give an informal talk to Pitt’s track ies of female health in designee in the 1956 Hand. A native of Pitts- and field team at 3 p.m. in the Interview Room of the Petersen the United States and burgh, Tretiak has lived in Events Center. The lecture is sponsored by Pitt’s Athletic Program. abroad. Adams-Camp- 800-meter run Hong Kong and Beijing for Lois Dougan Tretiak (A&S ’61), an expert on Chinese politics bell was honored with competition. more than 35 years. and economics, will address Pitt faculty and students at a forum titled a Pitt Distinguished David B. Washing- “Doing Business in China” at 3 p.m., Room 2500, . Alumni Fellowship in ton (A&S ’57, LAW ’60), The forum is sponsored by Pitt’s Asian Studies Center, International 2000, was elected to serves as an administrative Business Center, and the College of Business Administration. the Institute of Medicine in 2008, and was law judge in the Office of Disability Adju- David B. Washington (A&S ’57, LAW ’60), an administrative named a Pitt Legacy Laureate in 2010. dication and Review in Minneapolis, Minn. law judge in the Office of Disability Adjudication and Review in Charles Curry (EDUC ’98G) is the He was formerly a chief administrative law Minneapolis, Minn., will participate in the panel discussion “Where vice president for finance and administration judge in the Social Security Administration’s Should I Live and Practice Law?” at noon in the Barco Law Build- at Slippery Rock University of Pennsylvania Office of Hearing and Appeals as well as a ing’s Teplitz Memorial Courtroom. The discussion is sponsored by (SRU), and he was the first African Ameri- former special administrative law judge for can chief executive in SRU’s history—hold- the U.S. Treasury Department. Previously, Pitt’s Law Academy. ing the position of acting president from he held the positions of deputy executive February to June 2012. He has held profes- director, general counsel, and executive sional positions at Cornell University, Syra- director of the City of Pittsburgh’s Housing cuse University, and Onondaga Community Authority, as well as executive director of the October 8, 2012 • University of Pittsburgh • 5 Call for Nominations for Pitt’s Bellet Newsmakers Awards, Ampco-Pittsburgh Prize The University of Pittsburgh Kenneth Electronic submissions can be sent to P. Dietrich School of Arts and Sciences will Carol Lynch at [email protected], but must accept nominations through Oct. 31 for both be followed by signed paper duplicates. SOCIAL JUSTICE the Tina & David Bellet Teaching Excellence Additional information about the Bellet Awards and the Ampco-Pittsburgh Prize for Awards can be found at www.as.pitt.edu/ Excellence in Advising. teaching/bellet. The Bellet Awards were established Ampco-Pittsburgh Corporation estab- in 1998 and endowed in 2008 with a $1.5 lished the Ampco-Pittsburgh Prize for million gift from Dietrich School alumnus Excellence in Advising in 2006 to recognize David Bellet (A&S ’67) and his wife, Tina, outstanding academic advisors and their to recognize extraordinary achievement commitment to the success of Pitt’s under- and innovation in undergraduate teaching graduate students. Award recipients receive in the Dietrich School of Arts and Sciences. a one-time cash prize of $4,000. Bellet award recipients receive a one-time Full-time undergraduate Dietrich cash prize of $5,000 in appreciation of their School of Arts and Sciences faculty mem- contributions to the Dietrich School and the bers are eligible. Nominees must have been University. This year marks the 15th anni- a departmental advisor for at least three versary of the award. years on the Pittsburgh campus to be consid- To qualify for the award, nominees must ered. Nominees must receive a nomination be full-time undergraduate Dietrich School from their department chair or program of Arts and Sciences faculty who have taught director and at least two from undergraduate for three years on the Pittsburgh campus. students whom they have advised. Applicants must receive at least three nomi- Department chairs, program direc- nations to be considered for the award. tors, and current and former undergraduate Faculty and students may submit nomi- advisees may also submit nominations to nation letters to John A. Twyning, Dietrich Twyning. Electronic submissions should

PHOTOS BY JOE KAPELEWSKI/CIDDE JOE BY PHOTOS School of Arts and Sciences Associate Dean be sent to Elizabeth Taylor at eht3@pitt. Scholar and civil rights activist Mary Frances Berry discussed issues of for Undergraduate Studies, 140 Thackeray edu. Additional information is available Hall, 139 University Place, Pittsburgh, Pa., at www.as.pitt.edu/teaching/ampco-pitts- social justice in the Obama era during a Sept. 27 lecture held in Pitt’s 15260. burgh-prize. School of Law. Berry is the Geraldine R. Segal Professor of American Social Thought and professor of history at the University of Pennsylvania. Renowned for her public service, Berry was assistant secretary of education in the U.S. Department of Health, Education, and Welfare from Mary Frances Berry 1977 until 1980, when President Carter appointed her a member of the U.S. Law School Celebrates With Oct. 11 Symposium Commission on Civil Rights. She remained on the commission for 24 years, serving as chair from 1993 to 2004. Continued from page 3 South-Paul Receives Wangari Maathai Award future of health care reform: Thomas E. at the Pittsburgh law office of Houston Boyle (LAW ’77), a shareholder with the Harbaugh. Pittsburgh law office of Buchanan Ingersoll A complete schedule of the symposium & Rooney; Linda Haddad (LAW ’76), a is available via www.law.pitt.edu/events or senior partner in the Pittsburgh law firm of by contacting Alan Meisel at meisel@pitt. Horty, Springer & Mattern; George Huber edu. To register, visit www.law.pitt.edu/ (ENGR ’65), professor of public health hershey/registration. The symposium has practice and associate dean for public policy been approved by the Pennsylvania Con- in Pitt’s Graduate School of Public Health tinuing Legal Education Board for 5 hours and Of Counsel to Pitt’s Office of General of substantive credits, for which there is a Counsel; and Deborah J. Robinson (LAW $50 fee. Checks may be made payable to ’80), who heads the Health Care Law Group the University of Pittsburgh School of Law. People Who Trust Their Feelings Are More Likely

J. MONROE BUTLER II To Correctly Predict Event Outcomes, Study Shows

Jeannette E. South-Paul, the Andrew W. Mathieson Professor and chair in the University of Pittsburgh’s Department Continued from page 2 of Family Medicine, received the Dr. Wangari Maathai Award from The Workforce Development Global Alliance (WDGA) during a Sept. 20 benefit festival held at the Le Mont restaurant on Mt. Washington. Pitt Chancellor more accurate than those with trusted their feelings were Mark A. Nordenberg (right) presented South-Paul with the honor, which is named after the late Wangari Muta low trust in their feelings. better able to predict local Maathai, a Pitt alumnus who won the 2004 Nobel Peace Price for her efforts to engage women in planting trees The researchers explain The researchers weather. While they were to reforest her Kenyan homeland. She earned the Master of Science degree in biology at Pitt in 1965. She died their findings through a “priv- able to predict the weather last October at age 71. Headquartered in Pittsburgh, The Workforce Development Global Alliance works with ileged window” hypothesis. explain their find- within their own zip code disadvantaged youth in Kenya, helping them to maintain peaceful relationships and preparing them to succeed This hypothesis is based on areas, they could not predict in the work force. the idea that people’s feelings ings through a the weather in Beijing or serve as meta-summaries of Melbourne. prior experience, where the “privileged window” Stephen says the emo- brain encodes life experi- tional oracle effect isn’t an Health Equity for Minority Boys, Young Men ences, and feelings catalogue hypothesis. This invitation for people to dis- William Carter, dean of the the information. regard reason-based judg- “We are encoding expe- hypothesis is based ment. Instead, it shows that University of Pittsburgh’s riences every second of every on the idea that intuition is a valuable com- School of Law, was a featured day. Actually tapping into plement. People who heed speaker during an Aug. 28 that is a challenge, because people’s feelings their feelings have a broader symposium, “Strategies for it’s mostly unconscious,” perspective than those who Achieving Health Equity for said Stephen. “Trusting your serve as meta- don’t. The reason? Because Minority Boys and Young feelings is how you access those feelings are based on Men,” held at Pitt’s University that catalogued information.” summaries of prior prior experiences, not just Club. Organized by Educat- In accordance with the experience, where the immediate facts in front ing Teens About HIV/AIDS, privileged window hypoth- of them. Inc., the symposium was a esis, the researchers caution the brain encodes “It’s a reminder that that some amount of relevant it’s not wrong to go with follow-up to the organiza- knowledge appears to be life experiences, and your gut,” Stephen said. tion’s October 2011 “Focus required to more accurately “However, the effectiveness on Boys and Young Men” forecast the future. feelings catalogue is not so much just that you symposium. For example, in one have feelings—it’s whether JOE KAPELEWSKI/CIDDEJOE study participants were asked the information. you trust them or not. Your to predict the weather. From feelings give you a more the 175 online participants general view and can be a across 46 states, those participants who relevant input.” 6 • Pitt Chronicle • October 8, 2012 Awards&More

sor in the Kenneth P. Dietrich Annual U.S. Frontiers School of Arts and Sciences’ of Engineering sympo- Departments of Mathematics sium. Those selected were and Neurobiology, respectively, engineers between the and a Distinguished University ages of 30 and 45 who Professor of Computational are performing excep- Biology, was elected a Society tional research and tech- for Industrial and Applied nical work in a variety Mathematics (SIAM) Fellow of disciplines. The par- for 2012. SIAM fosters the ticipants—from industry, development of applied math- G. Bard Ermentrout academia, and govern- ematics and computational ment—were nominated science methodologies, which by fellow engineers or together are essential to the organizations and chosen solving of many real-world from approximately 300 problems. applicants.

Kent Harries, a professor Paul W. Leu, an assis- of structural engineering tant professor of indus- and mechanics in the Swan- trial engineering in the son School of Engineering’s Swanson School of Engi- Department of Civil and Envi- Paul W. Leu neering, is a recipient ronmental Engineering, was of the Ralph E. Powe awarded the 2012 President’s Junior Faculty Achieve- Award from the International ment Award. The awards Institute for Fibre-Reinforced provide seed money for Polymer in Construction research by junior faculty (IIFC). This award, presented at Oak Ridge Associ- every two years by the IIFC ated Universities (ORAU) president, is in “recognition member institutions. of distinguished services to ORAU is a consortium of IIFC for advancing the under- 105 major PhD-granting Catherine Bender, a professor of Care Unit Patients,” with guidance from standing and the application academic institutions that health and community systems within senior investigator Sandra Kane-Gill, a pro- of fibre-reinforced polymers Kent Harries cultivates collaborative Pitt’s School of Nursing, was named fessor of pharmacy and therapeutics in Pitt’s in the civil infrastructure, in partnerships to enhance one of the Top 100 Nursing School of Pharmacy and a service of the engineering pro- the nation’s scientific Professors in 2012 by BSN critical care medication safety fession and society.” Harries is research and education. to MSN Online (bsntomsn. officer in UPMC’s Department a member of the IIFC Council org). The organization, of Pharmacy. and the IIFC Executive Com- Bopaya Bidanda, which provides informa- mittee. He is also editor of FRP department chair and tion about accredited, Kim Beals will receive the International, produced by the Ernest E. Roth Profes- accelerated online nursing Henry Wellcome Medal and organization. The award was sor of Industrial Engi- degree programs, said it Prize on Nov. 14 from the presented June 14 during the neering in the Swanson considered multiple fac- Association of Military Sur- 6th International Conference School of Engineering, tors when making its final geons of the United States on FRP Composites in Civil was named the winner of selection of nominees, for her article, “Less Body Engineering in Rome. Bopaya Bidanda the 2012 Inaugural IFEES including the academic Fat Improves Physical and (International Federation rankings of represented Catherine Bender Physiological Performance in Ronald Neufeld, professor of Engineering Educa- nursing schools, nomi- Army Soldiers,” which was of environmental engineer- tion Societies) Global nees’ awards and recog- published in the association’s ing in the Swanson School’s Award for Excellence nitions, the quality and journal Military Medicine. Department of Civil and Envi- in Engineering Educa- quantity of their academic Beals is an assistant professor ronmental Engineering, has tion. He will receive his publications, peer recom- in the Department of Sports been named a 2012 Water Envi- award during the IFEES mendations, and student Medicine and Nutrition within ronment Federation (WEF) Awards Dinner, Oct. 15, reviews. Pitt’s School of Health and Fellow. This designation recog- in Buenos Aires. Rehabilitation Sciences. nizes members’ achievements, Pamela Smithburger, stature, and contributions in The University of Pitts- an assistant professor of Kevin Conley, assistant dean professional segments served Ronald Neufeld burgh has been admit- pharmacy and therapeu- for undergraduate studies and by WEF. Neufeld’s research ted to the Incorporated tics in Pitt’s School of program director for Athletic interests encompass biological Research Institutions Pharmacy and a critical Pamela Smithburger Training Education in Pitt’s and advanced physical/chemi- for Seismology (IRIS). care clinical specialist at School of Health and Reha- cal contaminant managements Founded in 1984 with UPMC, has been named bilitation Sciences, has been systems and waste-recovery support from the National a 2012 recipient of the appointed medical director technologies. As one of the 23 Science Foundation, IRIS American Society of for Team USA at the Spe- WEF Fellows, Neufeld will is a consortium of more Health-System Pharma- cial Olympics World Winter be recognized during WEF’s than 100 U.S. universities cists (ASHP) Research and Games being held Jan. 26-Feb. Annual Technical Exhibi- dedicated to the operation Education Foundation’s 5 in PyeongChang, South tion and Conference in New of science facilities for New Investigator Research Korea. Conley will oversee a Orleans, La., this fall. the acquisition, manage- Grant. Smithburger will staff providing medical cover- Steven Little ment, and distribution of use the $20,000 grant to age for 151 athletes as well as Steven Little, chair and pro- seismological data. Pitt’s conduct a study entitled “A 62 coaches and management fessor in the Swanson School of Engineer- seismic station, which is maintained Multi-Center Evaluation team staff. ing’s Department of Chemical and Petro- by the Department of Geology and of Off-Label Medication leum Engineering, was selected as one of Planetary Science, is housed at Pitt’s Use and Adverse Drug Kim Beals G. Bard Ermentrout, a Pitt 78 young engineers to participate in the and boasts a Events in Adult Intensive professor and adjunct profes- National Academy of Engineering’s 18th highly sensitive seismograph. October 8, 2012 • University of Pittsburgh • 7

Author Justin Torres, Winner of Pitt’s Fred R. Brown Happenings Literary Award, to Deliver Free Public Reading Oct. 11 By Anthony M. Moore Fiction writer Justin Torres careers. The honor, has received the University of established in 2007, Pittsburgh’s 2012 Fred R. Brown carries a financial Literary Award and will come to honorarium and is Pitt’s campus to deliver a reading underwritten by at 8:30 p.m. Oct. 11 in the Frick Pitt alumni Fred R. Fine Arts Auditorium. This free (A&S ’71) and Mel- public event is part of the 2012-13 anie (CGS ’86, BUS Pittsburgh Contemporary Writers ’90G, ’93G) Brown. Series season. Past recipients of the Torres is a Wallace Stegner award have included Fellow at Stanford University. novelist Don Lee, His debut novel, We the Animals screenwriter Sabina (Houghton Mifflin Harcourt, Murray, and fiction 2011), received national acclaim in writer Wells Tower. numerous publications, including A native of The New York Times, The Wall upstate New York, Street Journal, and O, The Oprah Torres is a graduate Magazine, which described the of the Iowa Writ- work as, “…a novel so honest, ers’ Workshop and poetic, and tough that it makes a recipient of the you reexamine what it means to Rolón United States love and hurt.” Artist Fellowship The novel also impressed in Literature. His the selection committee for Pitt’s work has appeared Fred R. Brown Literary Award. in The New Yorker, “Justin Torres’ novel seduces us as well as Granta, with insightful and beautifully Tin House, Glim- written prose into the precarious mer Train, and other KOY SIMON lives of three brothers and their notable literary pub- Justin Torres parents,” said English professor lications. For We Fiona Cheong. “So much to love the Animals, Torres was honored Center are cosponsors of the 2012- and think about in this precious with the 2012 Cabell First Novelist 13 Pittsburgh Contemporary Writ- “CreatION Sound: Music and Art for Humans and Robots,” , book. He is not only a gifted Award from Virginia Common- ers Series season. Copies of We October 14 writer, but a brave and absolutely wealth University, and the book the Animals will be available for essential one.” was a finalist for a 2012 Indies purchase at the reading. For more The Fred R. Brown Literary Choice Book Award. information about the event, con- Concerts Award recognizes fiction writ- The University of Pittsburgh tact 412-624-6508 or visit www. Jeff Miller, Pittsburgh native and “The Philosophy of Cancer: ers in the early stages of their Writing Program and The Book pghwriterseries.wordpress.com. songwriter who uses his voice, guitar, Toward a Systemic Approach in hands, and feet to make more sounds Cancer Research,” Marta Bertolaso, than some bands do, 1 p.m. Oct. 11, University Campus Bio-Medico Cup & Chaucer Café, of Rome, Pitt Center for ground floor, The Emerging Legends Philosophy of Science Visiting Series, University of Pittsburgh Library Fellow, 12:05 p.m. Oct. 9, 817R System, Calliope: The Pittsburgh Folk Cathedral of Learning, Center Music Society, www.calliopehouse.org. for Philosophy of Science, www. Pitt Arts pitt.edu/~pittcntr. “CreatION Sound: Music and Art for Humans and Robots,” featuring “Conversations in Cheap Seats Offerings artists Jeremy Boyle and Patrick Burke, Europe: The End of Soft 7:30 p.m. Oct. 14, Bellefield Hall, Power? The EU and the IonSound Project 2012-13 Concert Middle East,” video The University of Pitts- Season, 412-422-8042, www.ionsound. conference, noon Oct. 10, 4217 burgh’s popular PITT ARTS org. Posvar Hall, Pitt University Center for International Studies, Cheap Seats program partners Duquesne University Alumni Organ 412-624-5404, adelnore@pitt. with several of the region’s Recital, featuring music of organist- edu. arts organizations and offers composer Charles Tournemire, who was renowned for his improvisational skill, “Hijacking the Emotional discounted tickets to Pitt fac- 3 p.m. Oct. 21, , Brain,” Karen Shanor, ulty, staff, students with valid Heinz Memorial Fall 2012 Concert clinical and neuropsychologist, Pitt IDs. Series, free, 412-624-4157, www. Washington, D.C., 12:05 p.m. Each person may pur- heinzchapel.pitt.edu. Oct. 12, 817R Cathedral of Learning, Center for chase as many as four tickets Philosophy of Science, www.pitt. for all shows and events (with Exhibitions edu/~pittcntr. a few exceptions). Members of University Art Gallery, Faces to “There At the Creation: the Pitt community may take non-Pitt people as guests, but must Names: 225 Years of Pitt Chancellors’ Nathan Hershey, the History Jeff Miller, be going to the show themselves. Portraits (1787-2012), featuring official of Health Law and Health Cup & Chaucer Café, Depending upon the venue, Cheap Seats tickets may be pur- portraits of Pitt’s chief executives, some Care Reform,” a symposium October 11 dating back to the era of Pitt’s founding in honor of Pitt Professor Emeritus of chased online or outside the Pitt Arts’ office, 907 William Pitt in 1787, through Oct. 14, Frick Fine Health Law Nathan Hershey, a founding Justin Torres, fiction writer and Union. Tickets to the following venues must be bought online: Arts Building, 412-648-2423, uag@pitt. father of American health law, 9 a.m.-5 winner of Pitt’s 2012 Fred R. Brown Pittsburgh Cultural Trust, Pittsburgh Symphony, Pittsburgh Opera, edu. p.m., Oct. 11, Pitt School of Law, Barco Literary Award, 8:30 p.m. Oct. 11, Pittsburgh CLO & CLO Cabaret, Pittsburgh Ballet, and Pittsburgh Law Building, www.law.pitt.edu/events. Frick Fine Arts Auditorium, Pittsburgh Carnegie Museum of Art, Natural Contemporary Writers Series, Pitt’s Public Theater. History, featuring contemporary art Department of English, 412-624-6508 Tickets for Quantum Theatre, Pittsburgh Irish & Classical that explores artists’ engagement with environments, landscapes, and Theatre, Renaissance & Baroque, Guitar Society of Fine Art, and nature, through Oct. 14; Whistler and Opera/Theater/ Calliope: Pittsburgh Folk Music Society can be purchased outside Rebellion in the Art World, featuring the PITT ARTS’ office. work of painter James Abbott McNeill Visit www.pittarts.pitt.edu/tickets to see details of which Whistler (1834-1903), through Dec. 2, Dance shows and events offer Cheap Seats and to receive detailed instruc- 4400 Forbes Ave., Oakland, 412-622- Her Hamlet, performance based 3131, www.cmoa.org. on William Shakespeare’s Hamlet, tions on buying tickets. through Oct. 13, Stephen Foster Memorial, Pitt Repertory Theatre, 412- Lectures/Seminars/ 624-7529, www.play.pitt.edu.

Readings Rope by Patrick Hamilton, directed by Elmore James, through Oct. 14, Point “Did European Monetary Union Park University’s Pittsburgh Playhouse, (EMU) Promote a European Her Hamlet, 222 Craft Ave., Oakland, 412-621-4445, Identity?” Tal Sadeh, head of Harold www.pittsburghplayhouse.com. Hartog School of Government and Stephen Foster Memorial, Policy, Tel Aviv University, noon Oct. 9, through October 13 4217 Posvar Hall, Pitt University Center for International Studies, www.ucis.pitt. edu.

Pitt Chronicle University News and Magazines University of Pittsburgh 400 Craig Hall 200 South Craig Street Pittsburgh, PA 15260

8 • Pitt Chronicle • October 8, 2012 Lamberton Study Says Low Cost, Availability PittChronicle Attract Consumers to Shared Products Newspaper of the University of Pittsburgh By Audrey M. Marks PUBLISHER Robert Hill ASSOCIATE PUBLISHER John Harvith Businesses that want to successfully EXECUTIVE EDITOR Cara Masset market commercial sharing programs like EDITOR Jane-Ellen Robinet TM Zipcar should focus on cost effectiveness ART DIRECTOR Gary Kohr-Cravener and product availability rather than popu- STAFF WRITERS Sharon S. Blake larity or environmental benefits, according Diane Hernon Chavis to published research by the University of John Fedele Pittsburgh. B. Rose Huber The study—authored by Cait Poynor Audrey M. Marks Lamberton, Fryrear Faculty Fellow and HAPPENINGS EDITOR Anthony M. Moore assistant professor of business adminis- tration in Pitt’s Joseph M. Katz Graduate The Pitt Chronicle is published throughout the year by School of Business and College of Busi- University News and Magazines, University of Pittsburgh, ness Administration, with Randall L. Rose, 400 Craig Hall, Pittsburgh, PA 15260. professor of marketing in the University of Phone: 412-624-1033, Fax: 412-624-4895. South Carolina’s Moore School of Busi- E-mail: [email protected] Web: www.chronicle.pitt.edu ness—examined the likelihood of using companies that shared cars, cell phone The University of Pittsburgh is an affirmative action, equal minutes, and bicycles and found consum- opportunity institution that does not discriminate upon any ers focus on the cost of the service and the keting the popularity of sharing systems, sharing company, including usage rates, basis prohibited by law. resources available. that tactic may not garner the participation users were asked whether they would sign “We see these types of companies and desired. up for the car-share program, how likely they services popping up all over the place,” “Consumers know if companies are would be to use the car, and whether they said Lamberton. “Consumers don’t have advertising that everyone is using their ser- were concerned the car would be available resources to waste right now. Sharing offers vices, there may not be a product available when they needed it. They also answered PUBLICATION NOTICE The next edi- tion of Pitt Chronicle will be published is a good way to save money for them when they want to use questions about the social acceptance and Oct. 15. Items for publication in the news- and avoids wasting resources it,” she said. “There is a fine environmental benefits of sharing, and paper’s Happenings calendar (see page 7) you don’t use. But these systems line between saying something whether they had any antipathy toward the should be received at least two weeks prior aren’t simple, and we didn’t know is popular and not letting con- industry in question. to the event date. Happenings items should how consumers evaluated them.” sumers feel as though they are Lamberton said the study results found include the following information: title The paper, titled “When losing access. If the pool is too that consumers who would save money were of the event, name and title of speaker(s), Is Ours Better Than Mine? A crowded, there may not be any more likely to choose the car-sharing ser- date, time, location, sponsor(s), and a Framework for Understanding room for me. And that makes vice, especially because it provided access phone number and Web site for additional and Altering Participation in the pool pretty unpleasant.” to a car in most major U.S. cities. However, information. Items may be e-mailed to [email protected], or sent by campus mail to Commercial Sharing Systems,” In the study, a fictional beyond the effect of cost savings, they found 422 Craig Hall. For more information, call was published in the July issue of Cait Poynor Lamberton car-sharing service was pre- that consumers considered the likely avail- 412-624-1033 or e-mail [email protected]. the Journal of Marketing. sented to an online panel of ability of cars. In fact, this consideration Lamberton said while companies are more than 300 licensed drivers. Borrowing was a greater contributor to the likelihood of anxious to encourage consumers by mar- product information from a popular car- sharing than almost any other factor.