555 Collins,555 a Mark of Distinction Artist Impression Page 02 – 03
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PAGE 00 – 01 A CUT ABOVE “ POSSESSING AN OBJECT OF RARE BEAUTY IS THE UNIVERSAL SYMBOL OF STATUS AND PRESTIGE” 555 COLLINS,555 A MARK OF DISTINCTION ARTIST IMPRESSION PAGE 02 – 03 MELBOURNE THE WORLD’S MOST LIVEABLE CITY NEW WORLD BENCHMARK Acknowledged on the world stage as one of the great modern cities, Melbourne is renowned for its global cultural and commercial connections.Elegant architecture and natural beauty enhance this thriving metropolis, increasing its unique appeal. Secure and sophisticated, with an energetic A BUSTLING AND BEAUTIFUL CITY CENTRE and imaginative spirit, Melbourne is a city of influence. PAGE 04 – 05 COLLINS STREET AN ESTEEMED TREE-LINED BOULEVARD ARTIST IMPRESSION AN AVENUE MAJESTIC OF TREES KEEP COMPANY WITH MELBOURNE’S MOST HISTORIC BUILDINGS PAGE 06– 07 MELBOURNE AUSTRALIA’S MOST SOPHISTICATED CITY HOME TO CULTURAL HOUSES, FASHION ICONS, CORPORATE LEADERS AND HERITAGE ARCHITECTURE PAGE 08 – 09 PAGE 01 – 02 COLLINS STREET, MELBOURNE’S GOLDEN MILE RICH IN HISTORY Once the British Empire’s largest and wealthiest city after London, Melbourne’s gold rush stimulated an architectural boom, transforming Collins Street into the celebrated Golden Mile. The striking neo-Gothic and Italianate bank and insurance buildings remain today, still surrounded by handsome stone churches and the country’s most fashionable stores. NO720 NO555 NO525 NO495 NO460 NO394 NO267 NO191 NO139 NO101 COLLINS 555 COLLINS RIALTO INTERCONTINENTAL FORMER TREASURY TIFFANY & CO REGENT THEATRE LOUIS VUITTON 101 COLLINS STREET SQUARE TOWERS MELBOURNE WESTERN HOUSE ON COLLINS MELBOURNE MELBOURNE MELBOURNE MELBOURNE Reminiscent of the iconic Fifth Australia’s second largest Once home to the finest hotel Home to the famous Avenue store, the Melbourne The combined Spanish Gothic Designed by Denton Corker commercial mixed-use of 1800’s Melbourne, the William Vue de monde restaurant, This five-star hotel mixes This building represents one The headquarters of a major flagship of Tiffany & Co. is an and French Renaissance styles Built in 1886 and designed Marshall, this Melbourne development, Collins Square Pitt-designed Federal Hotel and Rialto is amongst the tallest old and new behind its 1880’s of the last uses of the classical banking company within Australia opulent creation spread over of the Regent represent one in the Victorian Mannerist landmark surveys the city comprises six commercial towers Coffee Palace, 555 Collins continue office buildings in the Southern gothic-style façade, including revival style traditionally from 1876 to 1974, the former three levels, that features of the best surviving examples style, 139 Collins Street has from the ‘Paris’ end of Collins and the Southern Goods Shed. to dominate Melbourne’s premier Hemisphere. The original towers a ten-storey glass-topped atrium, associated with banks in the Bank of Australasia exemplifies a sweeping staircase and a of an inter-war period Australian a history of attracting wealthy, Street and is considered one Already home to global leaders thoroughfare with the forthcoming and precinct are undergoing ornate windows and original 1930s. Here it is exemplified conservative Renaissance Revival chandelier comprised of 500 picture palace. The imaginative fashion-conscious women to of Melbourne’s most influential such as KPMG, it will eventually Bates Smart designed residential $100M in regeneration, leading brickwork. As well as being a in a restrained form on the design. It is significant for its hand-blown glass pieces. The combination of styles and its doors. In 1917 it was acquired business addresses. Current total 250,000sqm, built above and retail development reinforcing to an additional 6000sqm of superb hotel, the InterContinental two street façades of sandstone position on a corner site within store’s white marble façade sumptuous and spectacular by the exclusive, female-only, tenants include Credit Suisse, a 10,000sqm retail podium the significance and grandeur commercial premises, plus is also home to the esteemed over a granite plinth and within the centre of Australia’s original creates a dynamic presence interiors exemplify early 20th Alexandra Club and today Chopard, Van Cleef and Arpels, - an entire city block. of this address. new retail and dining spaces. restaurant, Merchant. the main banking chamber. banking heartland. on Collins Street. century cinema architecture. it is home to Louis Vuitton. and Goldman Sachs Australia. PAGE 10 – 11 1 4 2 5 3 6 555 COLLINS555 JOINS ILLUSTRIOUS MELBOURNE LANDMARKS ARTIST IMPRESSION 1. ARTS CENTRE 2. EUREKA TOWER 3. RIALTO TOWERS 4. CROWN CASINO 5. MCEC 6. SOUTHERN CROSS STATION Australia’s largest performing The iconic Eureka Tower is famous Rialto is one of Melbourne’s Melbourne’s luxury entertainment Melbourne Convention and Southern Cross is the major arts venue, showcasing the best for being the tallest building in premier corporate addresses, precinct featuring a five star hotel, Exhibition Centre hosts high railway station and transport hub of international and local theatre, Melbourne, providing breathtaking securing Collins St as Melbourne’s fine dining restaurants, international profile public, corporate, for Melbourne, offering direct links dance, opera, film and art. 360o views of Melbourne. leading business destination. fashion brands and casino gaming. and government events. to Melbourne airport via the skybus. FLEMINGTON RD ROYAL PDE GRATTAN ST FARADAY ST SWANSTON ST ELIZABETH ST ELIZABETH JOHNSTON ST PAGE 12– 13 UNIVERSITY OF MELBOURNE NICHOLSON ST 3KM MOOR ST CARLTON NORTH QUEEN MELBOURNE VICTORIA MARKET 1.2KM LYGON ST MELBOURNE STAR 2.3KM MELBOURNE’S FREE TRAM ZONE VICTORIA ST Make your way around FRANKLIN ST the CBD for free in one of the city’s famous trams. EXHIBITION ST RMIT UNIVERSITY 1.7KM FLAGSTAFF A’BECKETT ST GARDENS GERTRUDE ST 750M CARLTON GARDENS 2.3KM LA TROBE ST MELBOURNE CENTRAL 1.4KM STATE LIBRARY OF VICTORIA 1.6KM LT LONSDALE ST EMPORIUM 1.3KM QV 1.5KM ETIHAD RITZ-CARLTON HOTEL 700M LONSDALE ST STADIUM 800M HIGHER GROUND 550M LT BOURKE ST MOVIDA AQUI 600M VICTORIA PARADE SUPPER CLUB 2KM ST SPRING WHITEHOUSE FLOWER DRUM 1.6KM DOCKLANDS INSTITUTE OF BOURKE STREET MALL DESIGN 500M 1.1KM BOURKE ST ALBERT ST PREMIER TOWER 400M SOUTHERN CROSS STATION 300M LT COLLINS ST DOCKLANDSPARK 950M CARTIER 1.3KM PRADA 1.4KM COLLINS ST COLLINS SQUARE 650M W HOTEL TIFFANY & CO REGENT THEATRE LOUIS VUITTON 1.2KM HERMÈS 1.4KM RIALTO TOWERS 100M 300M 850M 1KM VUE DE MONDE 100M GRAND HYATT 1.3KM SOFITEL 1.5KM CUMULUS 1.6KM INTERCONTINENTAL160M MERCHANT 160M SUPERNORMAL 1.2KM CHANEL 1.4KM FLINDERS LN SWANSTON ST SWANSTON EXHIBITION MAHA 700M ST ELIZABETH CODA 1.3KM SPENCER ST SPENCER WILLIAM ST WILLIAM RUSSELL ST RUSSELL QUEEN ST QUEEN TREASURY GARDENS KING ST KING CHIN CHIN 1.5KM ST FLINDERS ST FLINDERS STREET STATION 1KM FEDERATION SQUARE 1.3KM YARRA RIVER YA BATMAN AVE WESTGATE FWY RRA R IVER MELBOURNE CRICKET GROUND EUREKA SKYDECK 1.1KM 2.6KM MELBOURNE CONVENTION AND EXHIBITION CENTRE 950M CROWN CASINO ALEXANDRA GARDENS 2.9KM SOUTH 750M WHARF RD KILDA ST ARTS CENTRE 1.5KM PORT MELBOURNE NATIONAL GALLERY OF VICTORIA 1.7KM QUEEN VICTORIA GARDENS 2.9KM SOUTH MELBOURNE ROYAL BOTANIC GARDENS 2.9KM TRANSPORT, ENTERTAINMENT, BUSINESS AND SHOPPING THE IDEAL SETTING FOR LIFE IN THIS DAZZLING CITY WESTGATE FWY SHRINE OF REMEMBERANCE PAGE 14 – 15 BATES SMART SCULPTED BRILLIANCE TEXTURE AND LIGHT ACROSS PLAY THIS LINEAR FORM ARTIST IMPRESSION PAGE 16 – 17 INFLUENTIAL. CONFIDENT. PROMINENT. CONCEPTION TO CREATION The historical prominence of this corner address Aware that laneways are now a culturally asserted a strong influence over the original significant characteristic of Melbourne, architectural vision for 555 Collins. In Melbourne’s we were inspired to reimagine the notion modern era we considered it essential to honour of a podium, thereby providing a contemporary the sense of grandeur typical to the many classical and elegant addition to the precinct’s buildings along Collins Street. streetscape. The tower’s form tapers inward The final, uniquely elegant form comprises towards the ground level, creating a continuous an evolving façade that constantly changes pedestrian loop and offering new opportunities as it is viewed from different aspects around for public space. In this way 555 Collins the site. Intricate and textured, this façade brings a contemporary addition to the city’s provides intriguing and inviting points of view constellation of laneways, connecting residents to pedestrians. 555 Collins adds new excitement and workers to Kings Street, Collins Street to the vibrancy of Melbourne’s city skyline and Flinders Lane. as light moves across this sinuous new form. Largely transparent, the tapered ground plane The larger fins on the tower gradually transition allows daylight to filter freely into the internal into fine mullions at the ground level akin retail spaces and artificial light to glow into the to the tracery windows commonly found along streets and laneways at night. This consistent classical shopfronts of heritage buildings along luminance creates an urban environment that this iconic Street. is safe and inviting. This shapely creation is both a stunning sculpture and a new civic plaza 555 Collins is an exemplary address; its prominence, for Melbourne’s CBD. outlook and formal expression distinguish it as a rare and lavish residential development of genuine international design standing. ARTIST IMPRESSION PROMINENT, FORMAL, DISTINGUISHED AND