Sales Training Presentation Table of Contents
1. Developer - Past Projects 3
2. Melbourne 7
3. Project Overview 15
4. Architecture 17
5. Amenities 20
6. Breakdown of Apartments - Average Sqm & Outgoings 23
7. Floor Plates 25
8. Typical Floor Plans 32
9. Viewlines 37
10. Project Team 46
11. Unique Selling Points 51 Developer - Past Projects Beulah International & Fajarbaru
BEULAH INTERNATIONAL
❖ Melbourne-based Property Developer
❖ Recently awarded ‘Game Changer of the Year’ – an Australia-wide national award
❖ Recently shortlisted as Finalist by Property Council of Australia (PCA) for Innovation & Excellence Award
❖ Original Developer for ‘Australia 108’ before it was sold to Aspial Group of Singapore
FAJARBARU
❖ Malaysia-based Conglomerate
❖ Listed in Kuala Lumpur Stock Exchange
❖ Fajarbaru has more than 40 years of experience in Construction and Property Development. Past Projects
Gardenhill, Doncaster ❖Award-wining project as ‘game changer’ of the year for the first dogs park in a residential building in Australia ❖Encourages ‘green’ living with 2 beautifully landscaped gardens and plants throughout common areas ❖Revolutionary ever changing façade with bronze sliding panels ❖Award-winning architect - Woods Bagot Architects (Largest Firm in Australia) Past Projects
Hallmark, Ivanhoe ❖35 exquisite residences meticulously ❖Designed by Fender Katsalidis Architects (Architect of Eureka Tower & Australia 108) ❖80% SOLD at Grand Opening Weekend ❖Very High End Materials & Appliances (Gaggenau) Melbourne - Facts & Figures Melbourne - High Life Expectancy Melbourne - High Population Growth Melbourne - Top Education Destination Melbourne - Top Education Destination Melbourne – Strong Rental Market Fundamentals Melbourne CBD – High Rental Yields (in comparison to other developed city) Melbourne - Steady House Price & Apartment Capital Growth Project Overview Project Overview
Paragon, Melbourne ❖Building with Heritage Façade restored and designed by Fender Katsalidis Architects
❖Beautiful corner site with 3 frontages
❖48 levels in total ❖Level 1-4 (Retail & F&B) ❖Level 5-7 (Amenity) ❖Level 8-48 (Residential & Except Plant Level ❖Level 25 (Plant Level)
❖Maximum 6 apartments per level (Some 3 and 2)
❖3 lifts
❖Revolutionary AUSTRALIA’S FIRST Indoor Forest across 3 levels at Level 5
❖Other amenities on levels 5 to 7 (gym, pool, spa, steam room, library, theatre, lounge/dining/kitchen for entertainment, urban forest)
❖All apartments come with additional storage
❖At ground level, contemporary bar, restaurant, lounge and outdoor terraces
❖Please See Unique Selling Points at the end of the slides for more info Architecture Architecture
- Champagne Gold Colour Façade
- Artisan geometric metal weaving along the Façade is inspired by the historical Celtic Pattern.
- The pattern also creates multiple facets along the Façade which makes the building look a diamond which informs the name Paragon – ‘a perfect 100 Carat Diamond’ Architecture - 140 years old Heritage Façade will be restored and retained Amenities Amenities
Overview
❖Revolutionary Indoor Urban Forest over 3 levels (from levels 5-8) ❖Spa & steam room ❖Infinity lap pool ❖Gym ❖Theatre ❖Library ❖Open lounge/dining/kitchen area for entertainment purposes ❖Storage ❖Hotel style lobby Amenities Breakdown of Apartments Breakdown of 1/2/3 bedrooms apartments
APT MIX TYPE NO. % AVG (m2) AVG (price) AVG (outgoings) 1BR 1B 22 10% 50 $ 556,418.00 1.01% 1BR 1B 1S 6 3% 55 $ 585,633.00 0.99% TOTAL 1BR 28 12% 51 $ 562,679.00 1% 2BR 1B 68 30% 59 $ 659,241.00 0.98% 2BR 1B 1S 3 1% 68 $ 772,400.00 0.97% 2BR 2B 59 26% 69 $ 749,036.00 0.97% 2BR 2B 1S 45 20% 71 $ 771,573.00 0.97% TOTAL 2BR 175 77% 66 $ 720,340.00 0.98% 3BR 2B 22 10% 102 $ 1,186,900.00 0.94% 3BR 3B 1S 2 1% 196 $ 3,084,900.00 0.84% TOTAL 3BR 24 11% 110 $ 2,135,900.00 0.93% TOTAL UNITS 227 100% 69 $ 766,936.00 0.98% Floor Plates Amenities Floor Plates Typical Floor Plates
2B1bth– 61sqm 2B1bth – 63sqm
2B2bth – 65sqm 2B2bth – 67sqm
1B1bth – 50sqm
1B1bth – 50sqm Typical Floor Plates
2B2bth+St– 71sqm 2B2bth+St – 71sqm
2B2bth – 65sqm 2B2bth – 68sqm
2B1bth – 59sqm
2B1bth – 58sqm Typical Floor Plates
2B2bth+St– 71sqm 2B2bth+St – 72sqm
2B2bth – 66sqm 2B2bth – 68sqm
2B1bth – 59sqm
2B1bth – 58sqm Typical Floor Plates
3B2bth– 88sqm 3B2bth – 90sqm
1B1bth – 50sqm 1B1bth – 50sqm
2B1bth – 58sqm 2B1bth – 59sqm Typical Floor Plates
3B3bth– 193sqm 3B3bth – 198sqm Typical Floor Plans Typical Floor Plan 1 BED – 50sqm Typical Floor Plan 2 BED 1 BATH - ~59sqm Typical Floor Plan 2 BED 2 BATH - ~66sqm Typical Floor Plan 2 BED 2 BATH + St - ~71sqm Typical Floor Plan 3 BED - ~88sqm Viewlines Viewlines (Low Rise) – East Viewlines (Mid Rise) – East Viewlines (Low Rise) – South Viewlines (Mid Rise) – South Viewlines (Low Rise) – West Viewlines (Mid Rise) – West Viewlines (Low Rise) – North Viewlines (Mid Rise) – North