REQUEST FOR COMMISSION ACTION

CITY OF INDEPENDENCE

May 27, 2021

Department Administration Director Approval David Cowan

AGENDA ITEM Consider awarding the Zoo Master Plan project to PGAV Architects.

SUMMARY RECOMMENDATION City Staff recommends approval of PGAV Architects bid.

BACKGROUND The Ralph Mitchell Zoo is currently in early stages of pursuing Association of Zoo and Aquariums accreditation, with the application date for submittal projected to occur in March of 2026. One of the AZA accreditation documents that is needed is a Zoo Master Plan, which serves as the cornerstone document that provides a roadmap for all changes to the zoo for the next twenty years. This document will discuss building needs, landscaping, the acquisition and deposition of animals, other secondary plan creation and implementation (such as educational and conservation plans) as well as personnel needs. This document is necessary to pursue accreditation and to further the mission of the zoo. PGAV Architects was one of two firms that submitted a proposal for the Zoo Master Plan for Ralph Mitchell Zoo. Based upon the proposal submitted, PGAV provides the best value for the Zoo Master Plan including site visits, exhibit planning, circulation diagrams, and avenues to improve revenues.

SUGGESTED MOTION I move to approve PGAV Architects bid for a Zoo Master Plan for $74,250.00.

SUPPORTING DOCUMENTS 1. PGAV Architects 2. WDM Architects Qualifications for RALPH MITCHELL ZOO MASTER PLAN DEVELOPMENT

APRIL 15, 2021 Re: Ralph Mitchell Zoo Master Plan

PGAV is pleased to submit this proposal for master planning services to the Independence City Commission and the Ralph Mitchell Zoo. With our diverse experience in planning and design of zoological exhibits around the globe, we will leverage our first-rate team of strategy experts, master planners, exhibit designers, architects, and landscape architects to bring a proven process, and develop big ideas utilizing a strategy and vision that is tailored to fit the needs of the Ralph Mitchell Zoo.

PGAV has completed strategic plans and master plans for institutions big and small, from Busch Gardens to the ten-acre Big Bear Alpine Zoo. Zoological parks around the Midwest are well represented in our portfolio, including the Kansas City Zoo, Brookfield Zoo, St. Louis Zoo, Columbus Zoo and Aquarium, Tulsa Zoo, and the San Antonio Zoo; making us uniquely qualified to prepare a sustainable plan, and position the Ralph Mitchell Zoo to continue its legacy as the “Jewel of Independence” well into the future.

Understanding your history and the unique aspects of your zoo is our starting point! We will work with the Zoo Plan Master Board to understand the legacy assets of the Ralph Mitchell Zoo, your existing infrastructure, and the experiences your visitors value in order to develop new attractions that build upon what you currently have in cost effective ways. We believe the development of a quality master plan is the best way for a zoological park to maximize the value of its capital investments in ways that center upon a focused strategy and cumulative improvements which compliment one another to achieve higher goals. We also believe the foundational strategy of achieving AZA accreditation will benefit the zoo in the long run. It will position the Ralph Mitchell Zoo for proactive collaboration with peer institutions; special temporary exhibits and species loan programs; a focus upon educational experiences and interpretive messaging that will create a richer guest experience; and ultimately will expand the opportunities and accomplishments the Ralph Mitchell Zoo is able to achieve for its guests and the community.

We are industry-leading experts in the creation of compelling storylines and sensory-rich, engaging environments. We strongly believe in rooting these unparalleled guest experiences in strategic thinking with attainable results. The following pages address our unique approach to master planning and how we envision collaborative efforts with the entire team. We truly believe that the best ideas come from a rich, equitable partnership with our clients. We also believe that zoos do not need to be large facilities to provide powerful experiences for their visitors.

PGAV will perform most of the services via our own staff, including strategic planning, master planning, exhibit design, landscape design, cost estimating, and renderings. In addition, we will have the following sub-consultants:

Confluence | Landscape & Environmental I will be your contact person for this project. I can be reached on my mobile phone number at 816-810-4197.

We look forward to the next step of partnering with the City of Independence, Kansas, the Park and Zoo Department, and the Zoo Plan Master Board as you approach your centennial celebration in 2025. Our highest and best aspiration is to position the Ralph Mitchell Zoo for success as it enters its second century!

Sincerely,

Chris Davis, Vice-President PGAV Architects 1900 W. 47th Place, Suite 300 Westwood, KS 66205 TABLE OF CONTENTS

SECTION PAGE 1 PROFESSIONAL QUALIFICATIONS 5-10

2 SPECIALIZED EXPERIENCE TECHNICAL COMPETENCE 11-16

3 RELEVANT PROJECTS REFERENCES 17-26

4 PROJECT UNDERSTANDING 27-34

5 QUALITY ASSURANCE METHODS 35-36

6 PROPOSED SCHEDULE AND BUDGET 37-40

7 FEE PROPOSAL 41-42 Section 1 PROFESSIONAL QUALIFICATIONS

PGAV Architects | Ralph Mitchell Zoo Master Plan 5 CHRIS DAVIS Project Manager, Point of Contact

Chris’ interest in zoological projects stems from fond Kansas City Zoo – Kansas City, MO childhood memories visiting the Kansas City Zoo while 2020 Master Plan growing up. He now enjoys sharing those experiences Polar Bear Passage with his family. “As long time Friends of the Zoo members Elephant Expedition we thoroughly enjoy engaging with our two children, Stingray Bay Touch Tank who at ages 6 and 10 are active and energetic about New Front Entry & Guest Services experiencing the natural world through our trips to local, Deramus Education Pavilion regional and zoos across the continent.” Missouri River Otter Exhibit • Most frequently visited zoo as a family: Kansas City Zoo Tuxedo Grill Beastro Café • Favorite family weekend trips: Omaha Zoo & Zoo Gift Shop St. Louis Zoo Koala Flats • Furthest zoo visited as a family: Toronto Zoo African Sky Safari Chris’ other strong interest is in early childhood Sea Lion Exhibit Improvements education. “Watching our own children alongside visitors Red Panda Exhibit Improvements of all ages explore and engage through the experiential Wings of Wonder – IMAX theater conversion learning opportunities at zoological parks provides a Al Ain Wildlife Park, United Arab Emirates great level of satisfaction, knowing that our work helps Prince Solomon Science Oasis, Dubai, Saudi Arabia create strong family memories that go hand in hand with Imax Theater Concept Design meaningful educational experiences for young minds. Union Station, Kansas City, MO Chris has spent much of the previous ten years Level C Exhibit Gallery implementing transformative projects for the Kansas Sea World Ocean Explorer, San Diego, CA City Zoo and brings extensive experience ranging from the 2020 Master Plan, to premier animal exhibits, food Desert Falls Sports Resort, St. George, UT service amenities, educational and play spaces and rides. Concept Design and Master Planning “The Kansas City Zoo is such an important community Rilitto Park, Tucson, AZ asset, it has been a privilege to be able to put energy into Concept Design and Master Planning making the Zoo better and a more enjoyable experience for families in the region.” Chris received his Bachelor of Arts degree in Architecture in 1991 from the University of Kansas. He is a LEED Accredited Professional and a member of the American Institute of Architects. An avid baseball fan, Chris also enjoys backpacking, hiking, cycling and essentially “any activity that gets me outdoors”.

6 MIKE SCHAADT Principal-In-Charge

Mike is one of PGAV’s three principals, adept at leading Kansas City Zoo, Kansas City MO clients and project teams through the process of vision 2020 Master Plan casting, strategic thinking and discovery in a way that Polar Bear Passage makes projects better. His extensive work across the Elephant Expedition spectrum of PGAV’s portfolio provides clients with Stingray Bay Touch Tank insights and creative problem solving strategies that New Front Entry & Guest Services often bring unexpected solutions to a project’s most Deramus Education Pavilion challenging problems. Mike’s ability to guide and facilitate Missouri River Otter Exhibit stakeholder engagement in the planning process conveys Tuxedo Grill his thoughtfulness and interest in always putting the Beastro Café client first. Zoo Gift Shop Mike’s childhood experiences took him across the globe Koala Flats as his parents relocated to Africa and then later to Rome African Sky Safari in his adolescent years. This time in early childhood Sea Lion Exhibit Improvements was especially formative; when he was able to develop Red Panda Exhibit Improvements a relationship to the natural world through unique Wings of Wonder – IMAX theater conversion experiences during his elementary education. Wonders Of Wildlife Museum, Springfield MO As principal project advisor, Mike will provide executive Union Station, Kansas City MO leadership to the design team and supplement the team Master Plan with his sensibilities related to zoological projects. Level C Exhibit Gallery Mike brings extensive experience to this effort from Irish Museum his ten plus years working with the Kansas City Zoo Watkins Mill State Park Visitor Center, Kearney MO on some of their most important and transformative projects, including the development of their 2020 Master Plan. Mike’s leadership and thoughtfulness has made the Kansas City Zoo a better place. In addition, Mike has spent nearly two decades working in partnership with Kansas State University on projects in the City of Manhattan including projects with the College of Veterinary Medicine. Through this work, he has come to know the Manhattan community and has developed many successful relationships with local engineering partners. Mike received his Bachelor of Architecture in 1986 from the University of Kansas. He is a LEED Accredited Professional and a member of the American Institute of Architects and past Board President of the Historic Kansas City Foundation.

PGAV Architects | Ralph Mitchell Zoo Master Plan 7 TOM MARSCHNER Architect/Designer

“It all started with Legos,” said Tom Marschner when Columbus Zoo & Aquarium, Columbus OH discussing his passion for architecture. Thinking up new Heart of Africa ideas and then making them come to life was a daily Georgia Aquarium, Atlanta GA hobby for Tom as a child. Having those instincts as early Dolphin Expansion, Pier 225 – Sea Lions as grade school, Tom knew architecture would be in his SeaWorld, Orlando FL future. Turns out, his hobby was good practice, because now, Tom’s favorite part of working on a project is that Aquatica, 2012 Attraction, Sea Turtle same process. “Seeing an entire project, from the concept Brookfield Zoo, Chicago IL ideas all the way to completion of construction process, is Great Bear Wilderness exhibit design what I really enjoy. Experiencing all the challenges SeaWorld, San Diego CA that come with that process is when my true colors start Sesame Place, Bay of Play to shine.” SeaWorld, San Antonio TX From designing to drafting, Tom is a very talented person Journey to Atlantis who enjoys a challenge. He has worked on projects Dollywood, Pigeon Forge TN ranging from the Atlantis water coaster at SeaWorld San Wing Rider Coaster Diego to the Hotel Far West in Salou, Spain, each of which having unique challenges he had to face. A very detail- oriented person, Tom thrives when it’s time to approach the unexpected challenges. Tom is also a very determined, prompt, and hard worker, but is able to mix in a little bit of fun with every situation. Although Tom may have stopped playing with Legos, he still loves to have fun. He enjoys remodeling his house, collecting unique items, working with stained glass, and watching Cardinal’s baseball. Baseball season is the best time of year for Tom, as he enjoys the smell and spirit of the baseball tradition. While attending Kansas State University for his Bachelors of Architecture degree, Tom remained a truly dedicated fan of the St. Louis Cardinals.

8 JOHN KEMPER Project Advisor

John’s long list of project experience centers around his Al Ain Wildlife Park and Resort (AWPR), UAE expertise in the zoological world. Working on projects Planning and Design of Wildlife Park and Botanical Garden ranging from the Edge of Africa at Busch Gardens Tampa SeaWorld, Orlando FL to the Glacier Run Polar Marine Project at the Louisville Dolphin Community Pool, Journey to Atlantis, Front Gate renovation, Zoo, John has continued to learn and grow throughout Expansion 2004 his career while staying focused on animals and nature. Saint Louis Zoo, Saint Louis MO Yet his most educational experience to date came while Strategic Master Plan, Penguin Exhibit, Sea Lion Exhibit, Polar Bear Exhibit, Great Ape Exhibit, Fragile Forest Exhibit working on the PortAventura Theme Park project near Barcelona, Spain. As project manager, John moved to Audubon Nature Institute, New Orleans LA Spain for two years to oversee construction and provide Strategic Master Plan of Zoo and Aquarium, Concept for Alive Project in art direction to the thematic and landscaping content. Baton Rouge “It was an energizing experience because I was able to Indianapolis Zoo, Indianapolis IN learn a great deal while also doing what I do best. I had Strategic Master Plan, Dolphin Encounter Exhibit the responsibility of ensuring the aesthetic quality of the Busch Entertainment Corporation, Dubai UAE entire project. I was also able to enjoy the foreign culture, Master Plan for SeaWorld Worlds of Discovery and I was able to learn Spanish, which proved to be a Brookfield Zoo, Chicago IL great asset, then and now.” Strategic Master Plan; Great Bear Wilderness exhibit design

John’s expertise in zoological exhibits stems from a Busch Gardens, Tampa FL longtime love for animals. As a child, he was always Master Plan, Cheetah Hunt, Sheikra, Smokehouse Restaurant, Anheuser interested in building things, but his real passion was Busch Safari Adventure Jeep Design, Hippo Exhibit, Edge of Africa wildlife. “I drove my parents crazy, because as a kid, I The National Aviary, Pittsburgh PA wanted to go to the zoo every weekend to see the animals. Aviary Theater, Scenic Design, Design of Penguin Donor signs

When I found out that I could combine my passion for Louisville Zoo, Louisville KY plants and animals with my love for building things while Design of Glacier Run Exhibit, Glacier Run Exhibit graphics working at PGAV, I knew this was the place for me.” SeaWorld, San Diego CA Animals and architecture aren’t John’s only passions. Master Plan, Catering Facility, Rocky Point Reserve (Dolphin & Sea Otters) Outside of work, John enjoys vegetable gardening, Gatorland, Orlando FL photography, woodworking, and traveling. He has Brand Development, Retail Store graphics traveled to more than twenty-five countries including Zoo New England, Boston MA Italy, Brazil, and Zimbabwe. He enjoys learning foreign Master Plan languages, tasting foreign cuisines, and most of all, likes the opportunity to make friends around the world. Dallas Zoo, Dallas, Texas Master Plan John received his Bachelor of Environmental Design Columbus Zoo and Aquarium, Columbus OH in 1983 and Bachelor of Architecture in 1984 from the University of Kansas. He is a LEED Accredited Master Plan Professional and a member of the American Institute of Living Desert Zoo & Gardens, Palm Desert CA Architects, American Zoo and Aquarium Association, and Master Plan, Entry Plaza/Lions/Hyenas/Rhinos the Aquarium and Zoo Facilities Association. Milwaukee County Zoo, Milwaukee WI Master Plan

PGAV Architects | Ralph Mitchell Zoo Master Plan 9 PAUL J. NOVICK Landscape Architect

With over 35 years of professional experience, PJ Kansas City Zoo, Kansas City, Missouri has been responsible for the design and project Billy Goats Gruff - Exhibit Renovation management of a wide variety of parks and recreation, All Inclusive Playground educational and cultural facilities involving a multi- Entry Bear Sculpture disciplinary approach to design through collaboration Helzberg Penguin Plaza* with planners, architects and engineers. Orangutan Exhibit* Over the course of his career, PJ has had the Endangered Species Carousel* opportunity to work on a plethora of project types, Lincoln Children’s Zoo, Lincoln, Nebraska but some his favorite projects include his work at the Kansas City Zoo. Over the last 28-years he has been Old Mill Park Playground + Splash Pad, Blue Springs, involved in a many of the Zoo’s key projects including Missouri the Helzberg Penguin Plaza, the Endangered Species Wilder Bluff Park, Shawnee, Kansas Carousel, the Orangutan Canopy, the All-inclusive Cedar Niles Park Phase 1, Johnson County, Kansas Playground and the Billy Goats Gruff Yard. He has also Hawk Ridge Park, Raymore, Missouri designed a number of the key public spaces between exhibits where visitors can pause for a picture, grab Lake Olathe and Cedar Lake Park Master Plans, a snack or plan the route to the next Zoo adventure. Olathe, Kansas Finding unique ways for the visitor to experience Lake Olathe - Phase One, Olathe, Kansas the animal’s world is what he enjoys most about LW Clapp Golf Course, Wichita, Kansas Zoological Park work. The added benefit of seeing Lee’s Summit Recreation Center + Longview, Lee’s families interacting with the animals and enjoying Summit, Missouri time together is one of the most rewarding parts of his career. When traveling with his family the local Overland Park Arboretum + Botanical Garden Visitors zoo is always top on the to do list, including Zoological Center + Sculpture Garden, Overland Park, Kansas Parks in Fort Worth, Omaha, Naples, Tampa, San Parks and Recreation Master Plan, Mission, Kansas Diego, Disney’s Animal Kingdom, Philadelphia, Dallas, Parks Services Signage Master Plan, Overland Park, Minneapolis, Denver, St. Louis, Zoo Atlanta, Topeka Kansas and Manhattan, KS. * work performed while employed by another firm PJ’s creativity and passion for excellence is what drives him. Whether designing a multi-acre park, a small courtyard or a Zoo exhibit, his design and management skills lead to a successful and rewarding project for the client and the end-user. PJ is a native of Kansas City. He served as a member of the City of Fairway, Kansas Planning Commission for 20 years, 15 years as Chairman. In addition, he has been a guest lecturer at Kansas State University and an adjunct professor at the University of Kansas and currently sits on the K-State Olathe Advisory Board. He holds a BLA from Kansas State University and a Master of Architecture from the University of Kansas.

10 Section 2 SPECIALIZED EXPERIENCE TECHNICAL COMPETENCE

PGAV Architects | Ralph Mitchell Zoo Master Plan 11 RELEVANT PROJECTS

List of Previous Master Plans St. Louis Zoo Kansas City Zoo Big Bear Alpine Zoo The Living Desert Dolphin Research Center Columbus Zoo and Aquarium Milwaukee County Zoo Tulsa Zoo Brookfield Zoo Indianapolis Zoo Audubon Zoo and Aquarium SeaWorld Discovery Cove Busch Gardens Georgia Aquarium Hoover Dam Niagara Falls National Geographic Grand Canyon Busch Gardens Six Flags National Park Service Gateway Arch Biltmore Estate The Patton Museum Port Aventura - Spain Baha Mar Resort – Nassau

12 COMPANY INFORMATION PGAV has two offices in Kansas City and St. Louis which house 120 full-time employees, including 3 principals and 12 vice presidents who lead projects for clients in our own backyard and across the globe. We have over 40 years of experience with zoological institutions of all sizes and organizational structures. Our work has ranged from strategic master plans to concept design to full construction documentation and administration for renovations, expansions, and adaptive reuse. During many of these projects, we have engaged the zoo and aquarium’s market and community through public presentations, workshops, interviews, focus groups, and online surveys. We have a dedicated group of illustrators and 3D visualization specialists that can produce a range of supporting documents to meet our clients needs from beautiful point of view renderings, illustrative plans, bird’s eye views, as well as elaborate 3D models with video fly-throughs. We will work with the Ralph Mitchell Zoo to tailor the level of documentation to fit the budget for the work and your needs as it relates to communicating the ideas of the master plan to city leadership, consituents, and potential donors. We have developed proprietary models for calculating park capacities and attendance projections which allow us to accurately plan and design facilities such as parking, ticketing, retail, restrooms, dining, and attractions as well as to predict long-term revenue generation. Our experience in the industry allows us to create operational models that reflect future costs related to new attractions including staffing, utilities, endowment, maintenance, etc. We are a financially stable company that celebrated 55 years of business in 2020. We currently have no impediments to our ability to complete this project. We carry professional liability insurance with $1 million per occurrence / $2 million aggregate limits.

PGAV Architects | Ralph Mitchell Zoo Master Plan 13 SPECIALIZED EXPERIENCE With over 40 years of work in the destinations design market, we have a depth and breadth of knowledge and experience unparalleled within the industry. As holistic designers--understanding revenue streams and operational costs to collection and husbandry management goals--we regularly work with public entities to develop long- term strategic master plans, and our recent work with Columbus Zoo and Aquarium, Saint Louis Zoo, Brookfield Zoo, Tulsa Zoo, Milwaukee County Zoo, The Living Desert, Kansas City Zoo, San Antonio Zoo, and Big Bear Alpine Zoo have all lead to successful long- term partnerships resulting in multiple subsequent projects. We base our work on sound research and analysis, regularly utilizing primary and secondary market research and interviews to understand your audience and your long-term financial sustainability. But, at the end of the day, it’s our designs that set us apart. What makes our approach to the design process different? We do. We are a collective of many different minds, experiences, and perspectives. We are moms and dads, singles and marrieds, twenty-somethings and AARP-members. We are birders, hikers, golfers, comic book junkies, Disney-philes, pop-culture experts, techies, Trekkies, foodies, fantasy football owners, yogis, cat-ladies, and passport stamp collectors. As different as we all are, we are tied together by one common attribute: we are all storytellers. Story is where we always begin—and the most important stories are the ones told by the animals. Listening to their stories is our first step. We research, observe, and interact with the animals, their caretakers, and world-renowned experts. We uncover the driving factors to their behaviors; we get to know their personalities, individually and species-wide; we discover the dangers and the keys to the success of their long-term conservation. These stories drive the design. They drive the physical layout of the animal spaces, taking both their behavior and natural habitat into consideration. They drive the guest experience of the space, oftentimes merging conservation story with thematic story. They drive the emotional experiences between guest and animal, creating once-in-a-lifetime interactions… Those eye-widening, smile creating, thought-provoking moments, when your guests feel the indescribable, instinctual connection with the wild. Creating inspiration and transformation.

3 14 ENRICHING HOMES The animals are the heart of your institution, and they are at the heart of everything we do. Their physical and mental health are the first priority of our design process, and we approach each and every project with fresh perspective, understanding your institution and your animal collection is uniquely your own. Our animal experts collaborate with your animal experts to create a program for happy, healthy animals while continually searching for ways to improve, innovate, and continue to push habitat design into the future based on the natural instincts and behaviors of your animals. We work together to create outstanding, forward-thinking, one-of-a-kind exhibits—and always without a cookie-cutter approach.

POWERFUL EXHIBITS Breathtaking. Unexpected. This is our aspiration for every project. We create “billboard moments”—those images and experiences that stick with your visitors, and create the strongest marketing buzz. Our buildings, exhibits, and landscapes sing in harmony, resonating the design story in the hearts and minds of visitors. Moreover, our designs are not only aesthetically pleasing, but they are cost effective, energy efficient, and meet the needs of the animals and staff.

CONSERVATION ACTION Caring is born from a personal, proximate connection. A shared moment of play with an otter, an underwater dance with a dolphin, a hand-to-paw high-five with a polar bear. This is the platform for transformation—once we’ve got their attention and captured their hearts, we look for opportunities to inspire action. Whether telling the story of an animal’s threats, or the story of how your zoo is working to resolve the issues, we weave conservation stories directly into the guest experience; it’s not an afterthought, but the driver of the experience. Because conservation is why we’re all here.

UNIQUE, INNOVATIVE SOLUTIONS Powerful exhibits require innovation. PGAV leads the industry in the creation of new, unique experiences. From understanding and influencing animal behavior, to incorporating multi- media and technology in new ways; from designing beautiful, iconic experiences, to increasing operational efficiencies and revenues; from basing exhibit design on the incorporation of demonstrations and shows to organizing a zoo based entirely on behavioral attributes rather than zoogeography, we are always looking to boldly and safely go one step further.

TECHNICAL EXPERTISE We’ve been designing for animals of all kinds for a very long time, and for some very big clients. As such, we understand the complexities of sustaining life in captive environments. Along the way, we’ve been part of the development of new operational technologies, such as the first hippo exhibit pool to also sustain a school of African cichlids; an overhead, continuously flowing freshwater river exhibit supporting multiple species of fish; and the first (and oft repeated) air-conditioned truck bed to encourage face-to-face viewing with large carnivores. We happily take on any challenge. If it can be dreamt, we can make it happen. PGAV Architects | Ralph Mitchell Zoo Master Plan 15 BUDGET-CONSCIOUS DESIGN We understand the need to make sustainable financial decisions in order to fulfill your institution’s mission. We work with clients all over the world to get the “biggest bang for your buck.” We achieve this by creating realistic schedules and estimates throughout the design process. Our design teams are experienced at estimating, and continuously develop in-house estimates from conceptual design phase onward. Our estimates are detailed and accurate based on years of collective experience and knowledge. We maintain a cost database from every PGAV project across the country and around the world to ensure our accuracy, and because of this, we are on time and on budget, every time.

LEED CERTIFICATION With over 20 projects designed to LEED standards, PGAV is a leader in the design, construction and commissioning of sustainable architecture. Our most recent destinations work at Columbus Zoo and Kennedy Space Center are both anticipated LEED Silver projects. However, sustainable design innovation does not always mean achieving LEED certification. All of our projects begin with a discussion about about operational and sustainability goals, and throughout the design process, we strive to incorporate new and innovative means to incorporate new and innovative means to achieve operational efficiency which reduce the use of energy and water resources and also reduce your operational budget benefiting the bottom line.

DESIGN PARTNERS We strive to understand your goals, your requirements, and your overall vision. We want to learn all about you so the process of making your projects a reality is truly a collaborative process. As an integrated design firm, we approach a project from many angles in order to get to know you, your staff, and your animals. With our diversity of disciplines in-house, we can handle all of your design needs. This capability and diversity also allows for greater coordination, collaboration, and ultimately, value to your project.

16 Section 3 RELEVANT EXPERIENCE REFERENCES

PGAV Architects | Ralph Mitchell Zoo Master Plan 17 BIG BEAR ALPINE ZOO MASTER PLAN big bear alpine zoo big bear, california

For over 50 years, the Big Bear Alpine Zoo has been serving as a rescue and rehabilitation center for the San Bernardino Mountains of California. The very small zoo, currently located on a 2 acre site in the parking lot of a local ski resort, is home to over 85 species of native animals, all of whom could not be returned to the wild due to injury or imprinting. Despite its small size, the Big Bear Alpine Zoo currently hosts over 85,000 guests annually.

PGAV teamed with the Zoo and San Bernardino County to plan the relocation of the small zoo from its original site to a larger 10 acre site nearby. The plan includes naturalistic enclosures meeting the specialized needs of the zoo’s inhabitants, a modernized medical facility, large rehabilitation yards, and an improved guest experience focused on telling the amazing stories of the animals. Big Bear Alpine Zoo is highly successful in their rehabilitation of wildlife, with over 90% of the animals brought in being successfully released back into their native habitats.

http://bigbearzoo.org/wp-content/uploads/2013/03/BBAZ-Appendices-A-F.pdf

18 KANSAS CITY ZOO MASTER PLAN kansas city, missouri

PGAV has partnered with the Kansas City Zoo through a period of unprecedented growth and continued improvement to this important community asset. The firm’s initial projects, beginning in 2006, reimagined the guest entry experience by celebrating the visitor arrival with new ticketing, entry gateway, premier animal exhibits, retail, food service, state of the art classrooms, meeting and presentation rooms at the Zoo’s front door. PGAV’s thought leadership and focus on the guest experience has helped the Zoo to further its mission of conservation and education, increasing annual attendance from 387,000 in 2006 to over 950,000 as of November 1st, 2016.

After its initial work in 2006, PGAV was commissioned to provide master planning services for the century old, 202-acre complex. Working collaboratively with Zoo staff, PGAV developed a 10 year master plan strategically focused upon leveraging a unique asset of the Zoo – its size – with a creative strategy for changing the public perception that the “Zoo is too big” to “The Zoo is just right for me.” Through the development of strategically located “Enterprise Zones” which become active hubs of visitor experiences and amenities, the 2020 Master Plan provides the framework of ideas and implementation strategies that will set the Zoo on a steady course for its second century of success.

8 PGAV Architects | Ralph Mitchell Zoo Master Plan 19 TULSA ZOO MASTER PLAN tulsa zoo tulsa, oklahoma

Located in Mohawk Park, one of the largest municipal parks in the United States, the 85-acre Tulsa Zoo is home to more than 2,500 animals representing 435 species. The Zoo is very well known for its conservation efforts, working to reduce the use of palm oil, participating in FrogWatch USA, ocean conservation, and supports more than 200 projects both locally and globally. More than 600,000 annual visitors enjoy a variety of exhibits, including the Robert J. LaFortune Wild Life Trek, Lost Kingdom: Elephant, Tropical American Rain Forest, Chimpanzee Connection, Helmerich Sea Lion Cove, Penguin Habitat, African Plains, Asian Arena, the Children’s Zoo, and the Dave Zucconi Conservation Center.

PGAV Destinations was hired by the Tulsa Zoo to assist with a 20-year master plan. By combining renovation projects with charismatic species in major capital projects, the Zoo will both build community support while resolving facility deferred maintenance issues. The master plan addresses strengthening brand, developing connection and relationships with guests and the community, and creating a financially sustainable institution.

20 SAINT LOUIS ZOO MASTER PLAN saint louis zoo st. louis, missouri

PGAV worked closely with Saint Louis Zoo staff and stakeholders to develop a long-term vision for the zoo that expresses and compliments fundamental strategies identified during a strategic planning process. The master plan efforts emphasized aspects of the strategic plan associated with animal care, guest experience, attendance, financial performance, and conservation messaging. Planning work flowed in three phases. Phase one consisted of analyzing existing conditions related to site, earned revenue, guest/service circulation, and messaging. Phase two consisted of developing new products to implement the strategies, with an emphasis on product marketability. Phase three prioritized the implementation sequence based on animal care requirements, construction cost estimates, marketing impact, funding feasibility, and disruption of operations. The plan provides a vision for the zoo for many years to come.

PGAV Architects | Ralph Mitchell Zoo Master Plan 21 THE LIVING DESERT ZOO MASTER PLAN the living desert zoo and gardens palm desert, california

With over 1,200 acres of property, the Living Desert is a unique destination merging dedicated botanical gardens and live animal exhibits to represent the world’s deserts. The beautiful zoo, surrounded by mountains, is home to a wide variety of desert animals including cheetahs, giraffe, jaguar, and Mexican wolves, and over 50 themed desert gardens. The Living Desert preserves over 1000 acres of the Colorado Desert as private hiking trails on-site, and actively rescues and rehabilitates native wildlife in their state-of-the-art veterinary hospital. PGAV teamed with the Zoo to create a plan for market and attendance growth over the next 10 years and beyond. The master plan includes a relocated and enlarged entry experience including multiple innovative exhibits and related banquet facilities. Also included in the plan are renovations to existing African savanna exhibits, new Australia and Madagascar zones, a major splash play area, and an aquarium. The Living Desert is a leader in wildlife conservation of the world’s desert species. They played a critical role in the breeding and re-introduction of the scimitar-horned oryx and addax in Tunisia.

22 BROOKFIELD ZOO MASTER PLAN brookfield zoo chicago, illinois

The historic and beloved Brookfield Zoo in Chicago, Illinois enlisted PGAV to complete a plan for the park’s redevelopment and growth over a 15 year period. As part of the planning, PGAV conceptualized several new exhibit areas, including an innovative string of yards for elephants, a celebratory entry experience, and a greatly enhanced gorilla habitat.

Opened September 2009 as the first of the master plan projects, the Brookfield Zoo’s Great Wild North is an exploration of the wilderness from the western United States, north into Canada. On the trek, guests will encounter bald eagles nesting in the trees, bison roaming an open plain, brown bears wrestling in a shallow stream, and polar bears diving through deep, chilly water. PGAV faced a particular challenge in this project due to the destructive nature of the animal species and the desire to maintain natural, green grass throughout the exhibits. In-depth research into soil quality allowed the designers to recommend the optimal soil profile for these challenging conditions.

PGAV Architects | Ralph Mitchell Zoo Master Plan 23 SAN ANTONIO ZOO MASTER PLAN san antonio, texas

Set in San Antonio’s beautiful and historic Brackenridge Park, San Antonio Zoo hosts over 1,000,000 guests annually on its 56 acres. The Zoo’s unique character is defined by the limestone cliffs of the quarry once housed there, the dramatic historic live oaks draped in Spanish moss, and the intricate stonework of the walls and buildings constructed by the WPA. The Zoo features a portion of the worldfamous Riverwalk, and is home to over 750 species of animals, including a robust bird and reptile collection. The Zoo is considered the foremost world leaders in cave ecology and conservation. Under new leadership, the San Antonio Zoo hired PGAV to help guide a vision for the next 20 years of improvement and development. After thorough analysis of the site, conservation programming, animal collection, competition, and revenues, the master plan identified goals for becoming the leading conservation organization in Texas, being recognized as a ‘world best zoo,’ and continuing to grow profits through attendance growth and revenue diversification. The master plan identified a major renovation for the entry of the Zoo that not only improves efficiency, allows increased attendance growth, but also is a defining experience of the Zoo brand—family fun with a nod to the history of San Antonio. Additionally, the master plan identified an expansion of nearly 15 acres dedicated almost entirely to the care and welfare of the zoo’s elephants. https://www.youtube.com/watch?v=sP37OQeMq80

24 REFERENCES

RANDY WISTHOFF ALLEN MONROE Zoo Director President & CEO Kansas City Zoo The Living Desert 6800 Zoo Drive 47900 Portola Avenue Kansas City, MO 64132 Palm Desert, CA 92260 816.595.1200 760.346.5694 x 2102 [email protected] [email protected]

TOM STALF REESE TROUBLEFIELD Executive Director Special Districts Operations Manager Columbus Zoo & Aquarium Big Bear Alpine Zoo 4850 W Powell Rd, 43285 Goldmine Dr, Powell, OH 43065 Big Bear Lake, CA 92315 614.645.3425 909.387.5510 [email protected] [email protected]

PGAV Architects | Ralph Mitchell Zoo Master Plan 25

Section 4 PROJECT UNDERSTANDING

PGAV Architects | Ralph Mitchell Zoo Master Plan 27 PROJECT UNDERSTANDING The Ralph Mitchell Zoo is operating during a time of exciting opportunities as the zoo nears the end of its first 100 years. The zoo has created memories for guests and families across multiple generations and must seek to maintain those legacy qualities that have made it a unique and valued institution for the Independence community and beyond. By undertaking its first master plan in several decades, the Ralph Mitchell Zoo will position itself to thoughtfully assess what is working well for its visitors and which strategic improvements can reinforce the assets already in place to help you grow and thrive for generations to come. The new master plan will provide the framework of ideas and implementation strategies to achieve strategic goals through targeted capital investments that build upon one another in a way as to collectively become greater than the sum of their parts. A key trend in zoological operations is a focus upon conservation, and education of the public about conservation issues and efforts at work around the globe. PGAV can help the Ralph Mitchell Zoo think about guest experiences in ways that inform the development of new products and exhibits that align with a conservation message and a strong conservation experience. Our project approach outlines a detailed three step process of Analysis & Strategy, Product Development and Implementation to achieve planning objectives and a timeline/project plan for getting there. We look forward to the opportunity to engage with you to bring the new master plan to fruition.

28 PROJECT APPROACH

The key to a strong conservation experience is powerful, emotionally-driven storytelling based on conservation practices, and supported by strong educational messaging. Storytelling to us occurs through immersive landscapes and architecture; through thematic graphics based on learning theory; through memorable one-on-one interactions with both keepers and animals; through compelling demonstrations rooted in theatrical fundamentals.

COOL MOMENTS PHYSICAL ENVIROMENT Nose to nose Microclimate Unexpected views Water play Animal interactions Physical play elements Transorm- Demonstrations Substrate Keeper interactions Shade Choice ation Rotation / Trails

SETTINGS PSYCHOLOGICAL STIMULATION Where Feeders When Vistas Conservation story Training panels Architecture Foraging THE VISITORS Landscape Flexible for enrichment THE ANIMALS Based on a solid foundation Our primary purpose, our of visitor understanding from starting point, our platform primary research, we design fun, BASIC COMFORTS SOCIAL INTERACTION for storytelling, and our immersive settings where people Restrooms Guest interactions most critical mission is to of all ages are surprised, awe- Safety Keeper interactions provide wellness-driven struck, and inspired to become Wayfinding Interspecies habitats for Healthy, Happy conservation heroes. Shade Intra-species Animals. Food & beverage

PGAV Architects | Ralph Mitchell Zoo Master Plan 29 STRATEGIC AND MASTER PLAN DEVELOPMENT

To fulfill its mission, the Ralph Mitchell Zoo must thrive as an organization. Strategic and master plans are the solid foundation for successful growth and development at all levels. In simplest terms, the strategic plan will determine the direction and create the filters for establishing the master plan, which will further define the Zoo, where it should go, and how to get there. During the development of each plan, we will build on your own strong foundation of operation, understand the complexities of your organization and your unique situation. Not only will we address the physical attributes of the Zoo, but because we believe only a financially sustainable plan will support ongoing success, our process often includes business analysis and planning as well. We will familiarize ourselves with your financial conditions and incorporate that knowledge into our master plan approach. PGAV Destinations proposes a three-phase approach to master plan development: Phase One: Analysis and Strategy Phase Two: Product Development Phase Three: Implementation PLANNING OBJECTIVES The Strategic & Master Plans will provide a vision for the next two decades, to fulfill your mission through new exhibits, new programs, visitor amenities, operations, marketing, attendance growth, and financial sustainability. At the conclusion of the planning process, the Zoo will have a clear strategic direction and key insights into critical success factors, including: 1. Understanding of Ralph Mitchell Zoo’s potential visitor base and the impact of projected attendance. Specifics include: a. Definition of target market with segmentation, perceptions, & motivations b. Visitor demand on resources c. Capacity analysis / project right-sizing d. Potential for attendance growth 2. Analysis and strategies for the brand, mission, and differentiators. 3. Development of story and experience zones. 4. Development of high level strategies for wayfinding and visitor understanding of place within the buildings and site. This will relate closely to the branding and story zone tasks. 5. Development of a timeline and roll-out plan for new products. 6. A master plan for the next 20 years. In order to complete the master planning process, we expect to have on-going, open dialogue with the Zoo (including decision-makers as well as support staff) with timely responses and thoughtful, critical feedback. Documents that will ensure an efficient and insightful master plan include, but are not limited to: visitor and market surveys (optional service), building evaluations, past business plans, past master plans, tourism data (often from the Convention Bureau), population demographic and growth data, attendance statistics (including daily attendance) from the last five years, current revenue and/or funding data, site survey (including parking lot, utilities, and topography), collections list, and special events data. Gathering these documents, to the extent you have them, will help to inform the master planning process

30 PHASE ONE ANALYSIS & STRATEGY

PGAV will generate and compile data into a holistic picture of the project potential and determine strategies for further development. PGAV will participate in meetings with stakeholders, including staff and key community members, in order to develop sufficient understanding of issues and perceptions as a foundation for planning. During Phase One, the team will visit the zoo, meet with stakeholders, review information about finances and market, review drawings of planned facilities, generally become familiar with the site, story and its market potential, and draw initial observations and conclusions. Phase One allows the planning team to develop strategies for management and new products based on analysis of potential. During this phase, PGAV will perform the following tasks: Stakeholder Interviews The PGAV Destinations team will work with the Ralph Mitchell Zoo and associated stakeholders to form a steering committee composed of the appropriate staff and interested parties (including members of the City of Independence, Park and Zoo Department and Zoo Plan Master Board as appropriate). We will meet with the stakeholders to articulate the goals and key issues of the overall master plan for the Zoo and the strategic business plan components of the study. It is likely that these meetings will take the form of interviews (based on questionnaires sent earlier) with individual stakeholders, staff, board members, including telephone interviews. The intent of all conversations during these meetings will be to discuss project goals and strategies and the implications on facilities, education, operations, food service, retail, finance and marketing to determine planning parameters. These interviews will be conducted via written questionnaires followed up with two 1 hour in-person meetings and/or phone calls. Assess Site and Facilities PGAV will visit the site and use existing site drawings and related documents to observe conditions, study potential vehicular and pedestrian traffic flow, understand the relationship of the site to surrounding sites, and assess potential. Review of existing documents would include reports pertaining to: • Site conditions and issues, including, but not limited to environmental sustainability, wayfinding, guest circulation, service circulation, and accessibility • Facility conditions, deferred maintenance, and pressing issues • Potential locations for guest experience products and facilities • Development regulations PGAV will also review all current animal facilities to assess condition, size, efficiency, guest experience, aesthetics, and ability to optimize husbandry. During the exhibits analysis, we will discuss design innovation and establish goals for the animal habitats and support facilities including any that are falling short currently. Develop Goals and Strategies for the Master Plan Following the Analysis phase, we will develop a succinct set of goals and strategies supporting those goals that will serve to guide the development of the master plan. Strategies will range from implementation of physical improvements to staffing and marketing recommendations.

PGAV Architects | Ralph Mitchell Zoo Master Plan 31 Compile a Strategic Plan Report This report will capture and summarize the efforts of the initial phase, suggest a compelling vision to guide and inspire the destination’s constituencies, and create a “working platform” for the product development phase. This report will be in the form of a Power Point with added text, will be presented and reviewed in a meeting with the Zoo. PHASE TWO PRODUCT DEVELOPMENT

PGAV will explore a range of guest experience products based on key strategies. “Product development” describes our strategic approach to the creative process to develop potential guest experiences based on business goals, targeted to specific customer segments, developed along brand architecture, and resulting from a storyline-based thematic concept. “Product” could describe exhibits, rides, theatres, gated entrances, shops, restaurants, gardens, animal experiences, transportation systems, or other capital projects—new, or reworked—that maximize revenue, offer a mix of activities, and collectively form a seamless visitor experience. Our process typically involves testing product concepts with potential target audiences to provide insight into effectiveness of each concept and the potential impact of the combined experience. Testing becomes most informative when based on strong visitor experience concepts presented clearly via graphics and narratives by a professional research firm. Although we highly recommend this concept testing, it is not included in the base scope of this master plan. In response to analysis and specific strategies, PGAV will develop site usage concepts and new products to comprise an initial plan and phased additions. We will work with the Ralph Mitchell Zoo leadership and staff to prioritize projects for further development. Once developed with image boards and narrative descriptions, we recommend testing the concepts with consumers, and then refining them based on test results. PGAV would also develop capital cost estimates at this time. During this phase, PGAV will perform the following tasks: Facilitate a Product Development Workshop PGAV will lead a day-long creative workshop with staff, steering committee, and other stakeholders as appropriate to generate ideas and set priorities for subsequent product development. Develop Guest Experience Concepts PGAV will develop guest experience concepts as new products to fulfill the strategies identified in previous steps. The process will consider the site, special event facilities, exhibits, retail, food service, shows, demonstrations, or any other guest experiences. Marketability will be a primary concern for new products. Following optional testing and validation, PGAV will refine the concepts. Establish a Program The foundation for long-term physical planning lies in a solid program. We will create a program document that outlines the animal exhibits and holding buildings, guest service buildings, entry functions, revenue opportunities, rides, shows, etc. to be included in future developments.

32 The document will specify the size of each element, list functional spaces, capacity needed, special needs for that element (including barriers, enrichment, pools, etc. for animal-related spaces) among other information that will allow us to create a feasible physical plan and educated project estimate. Develop Preliminary Illustrative Site plan The plan will indicate location and proximity of products, and aid in developing cost estimates. The Illustrative Site Plan will include the following: • Visitor and service circulation • Plan for best usage of site and facilities including thematic zones • Parking strategies Prepare Consumer Testing Presentation Materials (optional additional service) PGAV will develop artist’s renderings (5) and narrative descriptions of new product concepts for testing with potential visitors. The words and pictures convey what people will experience and learn in each concept. Guided by a skilled moderator or written guide, guests will also be invited to offer open-ended opinions of the concepts and suggest improvements. Conduct Consumer Testing of New Products (optional additional service) PGAV does not conduct the consumer testing. We work with third party organizations that specialize in consumer research. We can recommend testing agencies (for example, H2R Market Research) or work with a firm preferred by the Zoo. PGAV will work closely with the firm to create recruiting narratives and survey questionnaires. Testing methods vary, but can include focus groups and internet surveys. Prepare Construction Cost Estimates of New Products PGAV will use our extensive experience with design and construction of projects to develop realistic, informed estimates of all construction costs. We will use our extensive experience and history for Kansas projects to augment the estimates with local market factors. Present New Product Concepts PGAV will present the concepts developed and tested during Phase Two for discussion of priorities as a foundation for phasing and implementation planning. PHASE THREE IMPLEMENTATION PLAN

PGAV provides a roadmap for execution of the plan. Once product concepts are refined and estimated, PGAV will work with staff and stakeholders to develop priorities and reflect them in a phased implementation plan. Phasing considerations generally include market impact, funding, planning time, construction disruption, attendance growth strategies, revenue generation, and a phasing plan. During this phase, PGAV will perform the following tasks: Final Illustrative Site Plan The final plan will visually convey the interrelationship of products that comprise the master plan, including keys to phased implementation.

PGAV Architects | Ralph Mitchell Zoo Master Plan 33 Summary Report A concise final draft report (in the form of an amended and enhanced Power Point) will be prepared and submitted for review and comment. Following review, a revised final report incorporating responses to questions and comments will be issued. Final Presentation of Master Plan PGAV will present the full master plan for the zoo, steering committee, and any additional stakeholders in order to generate staff and community buy-in, generate excitement, and potentially kick-off fundraising efforts.

34 Section 5 QUALITY ASSURANCE METHODS

PGAV Architects | Ralph Mitchell Zoo Master Plan 35 QUALITY ASSURANCE METHODS A successful project is defined by much more than great design. We measure success by our clients’ satisfaction; that is to say, we want to be your partner today and into tomorrow. An important part of PGAVs’ cultural heritage is the cultivation of long-term relationship with our clients, and we realize the only way to do that, is to deliver amazing project, on time and on budget. We want you to be happy. We want your guests to be happy, and we want your animals and staff to be happy, too. That is the true definition of success to us! In order to ensure our accuracy of drawings, budget and schedule, we utilize a mixture of specialists and generalists for our teams. Although it varies a little for strategic and master planning, our core team is comprised of a highly experienced project manager overseeing the overall flow of the project and interaction with our client; a project architect, who manages the day-to-day work of our team of architects, is the key point of contact for our consultants, and is often the manager during construction administration; a project designer, who manages the creation of story, overall experience, and look and character, and who works closely with the project architect to ensure constructability and cost remain in check; an interpretive and graphics designer, who oversees the development of educational messages and methods of delivery, and works closely with the project designer to ensure the story and messaging are deeply interconnected; and a team of architects, landscape architects, and designers who advance the project from concept to construction documents. Specialists such as graphic designers, show designers, cost estimators, sculptors, illustrators, etc. may be brought in to efficiently and expertly expedite specific aspects of the project at different points in the process. Some of the tools at our disposal include: • Digital library of animal husbandry standards, regulations, and recommendations from various agencies and organizations from around the world • Digital library of animal exhibits and statistics from around the world to use as benchmarks • Quality Assurance through an internal Fundamentals Review at each design phase • Database of costs collected from recent projects around the U.S. • Ability to illustrate projects in digital 3D via multiple programs (Revit, Sketch-Up, 3ds Max, Unreal Engine, Z-Brush) • Dedicated physical model shop on-site • Character Reference Guide for delivery of non-traditional forms of construction • Proprietary operations and planning models Additionally, each project undergoes an in-depth Quality Control review with a group of experts from our office at key milestones beginning with Schematic Design. This critique assesses overall design approach, site design, building design, technical documents (such as specifications), constructability issues, and general documentation clarity.

36 Section 6 PROPOSED SCHEDULE AND BUDGET

PGAV Architects | Ralph Mitchell Zoo Master Plan 37 PROPOSED SCHEDULE AND BUDGET CONSIDERATIONS PGAV has propose a master plan time line, outlining our project apporach. Given our extensive experience in completing master plans for zoos and other institutions both large and small, we believe this schedule is fully achievable. The timeline shown here represents our initial thoughts on how to structure the effort and activities (in terms of both time and fee allocation) in a way that will result in the highest level of exploration and provide the greatest return on investment for the Ralph Mitchell Zoo and the community it services. If we are fortunate to have the opportunity to work with you, we will finalize the timeline and project plan seeking input from your key stakeholders. We take budgets seriously! Whether they are budgets for construction of capital improvement projects or design service fees, we know that our clients’ resources are limited and that every dollar spent must return value. PGAV has proposed upon and completed master plans of similar size zoos which fall within the order of magnitude fee. We are confident that something similar can be achieved for the Ralph Mitchell Zoo. PGAV has also proposed to use the services of Confluence to assist with understanding the landscape and infrastructure as it relates to concept development and cost projections. If selected, the project team looks forward to working with project leadership to tailor the allocation of time and fee in order to bring the greatest amount of benefit to the Ralph Mitchell Zoo. We take budgets seriously! Whether they are budgets for construction of capital improvement projects or design service fees, we know that our clients’ resources are limited and that every dollar spent must return value. PGAV has proposed upon and completed master plans of similar zoos which fall within the order of magnitude fee. We are confident that something similar can be achieved for the Ralph Mitchell Zoo. The RFP notes that “upon awarding of the contract, a more detailed scope of work will be developed alongside of the professional design team.” If selected, the project team looks forward to working with project leadership to tailor the allocation of time and fee in order to bring the greatest amount of benefit to the Ralph Mitchell Zoo.

38 MASTER PLAN TIMELINE PHASE 1 | ANALYSIS June 1 | Project Authorization June 14 | Stakeholders receive questionnaires from PGAV June 28 | PGAV receives background documentation and data from Zoo June 22 & 23 | Kick-off meeting (two days, Trip 1) • Stakeholder interviews • Visit zoo, assess site and facilities • Operational review • Discuss market potential • Discuss preliminary data analysis July 12 | PGAV sends Key Findings from Interviews to Zoo July 20 | Analysis meeting #2 (via Web Conference) • Discuss key findings • Review finalized analysis plans and graphs • Discuss master plan goals & strategies August 3 | PGAV sends draft Destination Strategic Assessment Report PHASE 2 | PRODUCT DEVELOPMENT August 17 | Product Development Workshop (one day, Trip 2) • Final review of Analysis and Goals & Strategies • Present preliminary guest experience concepts • Bubble diagrams of each product on-site • Additional product brainstorming / site planning October 12 | Product Development Review (via Web Conference) • Revised concept story, conservation message, inspiration imagery • Proposed program related to each product • Circulation diagrams • Revenue components November 16 | Product Development Review (via Web Conference) • Preliminary revenue projections • Preliminary operating cost projections • Cost estimates • Overall site plan • Revised concepts PHASE 3 | IMPLEMENTATION PLAN December 7 | Implementation Plan Review (via Web Conference) • Discuss attendance projections / planning parameters • Review draft Business Plan including revised cost estimates • Review illustrative site plan January 11 | Present draft Summary Report to staff and stakeholders (one day, Trip 3) January 25 | PGAV to Publish Summary Report

PGAV Architects | Ralph Mitchell Zoo Master Plan 39 TEAM/CAPACITY OF FIRM TO ACCOMPLISH THE SERVICES To manage this project from kick-off to completion, our core team is comprised of a highly experienced Project Manager, overseeing the overall flow of the project and interaction with our client; a Project Architect, who manages the collection and analysis of the data and site information, develops project estimates and operational models, manages the day-to-day work of our team of architects, and is the key point of contact for our consultants; a Project Designer, who contributes to the analysis of the data, manages the creation of story, overall experience, and look and character, and works closely with the Project Architect to ensure constructability and that costs remain in check; and a small team of Architects, Landscape Architects, Designers and / or specialists such as brand experts, graphic designers, show designers, cost estimators, sculptors, and illustrators who advance the project from analysis to implementation planning. The personnel identified below as the project team are: Chris Davis | Project Manager - Point of Contact | 50% of personal workload Mike Schaadt | Principal | 5% of personal workload John Kemper | Project Advisor | 15% of personal workload Tom Marschner | Architect/Designer | 20% of personal workload PJ Novick | Landscape Architect | 10% of personal workload Should any of the above team members become unavailable to participate in the master plan, we have many experienced and highly capable planners on staff that can contribute. However, we do not anticipate any conflicts will occur; we are an efficient, experienced, busy firm that is dedicated to providing the best services possible to each of our unique clients no matter the workload.

40 Section 7 FEE PROPOSAL

PGAV Architects | Ralph Mitchell Zoo Master Plan 41 SPECIFICATIONS & PROPOSAL SHEET

ZOO MASTER PLAN: $______74,250.00 ______

PLEASE SEE THE ATTACHED DOCUMENTS FOR SPECIFICATIONS

DELIVERY INCLUDED TO: FOR QUESTIONS, PLEASE CONTACT: RALPH MITCHELL ZOO ANGELA ANTHONY, PARK/ZOO DIR. 300 MISS ABLE AVENUE [email protected] INDEPENDENCE, KS 67301 (620) 332‐2512

www.IndependenceKS.gov 811 W. Laurel St. 620‐332‐2500

42 1900 W. 47th Place, Suite 300 Westwood, Kansas 66205 913-362-6500 www.pgav.com PROPOSAL FOR Ralph Mitchell Zoo: Master Plan Design Services 15 APRIL 2021 TABLE OF CONTENTS COVER LETTER

WDM Architects, P.A. 105 North Washington Wichita, KS 67202 15 April 2021 wdmarchitects.com Attn: Angela Anthony, Park/Zoo Director 316.262.4700 Ralph Mitchell Zoo 300 Miss Able Avenue Independence, Ks 67301

RE: Ralph Mitchell Zoo Master Plan

Table of Contents Ms. Anthony and members of the Selection Committee: At WDM Architects, we crave great design opportunities. Great design is not only attractive and Professional Qualifications ...... 4 provocative but it’s only possible by developing the kind of relationships with our clients where creativity can naturally flourish. Design solutions stemming from true collaboration go beyond Specialized Experience in Related Projects...... 14 traditional norms and look to the Zoo of the future, one that immerses guests in an environment, educates them and connects them emotionally to people, places and animals. Technical Competence of Project...... 26 It would be a great delight for WDM Architects and our consultant partners to collaborate with Proposed Schedule and Budget Considerations . . . . . 30 Ralph Mitchell Zoo to develop a master plan. We would love to create memorable and emotional experiences for zoo visitors and to set in motion a truly global conservation effort. Past Performance on Related Projects...... 34 Having worked with Katie and your predecessor, Barb, on the previous Illustrative Master Plan, I Project Understanding...... 38 have a deep understanding of your institution and a commitment to helping the Ralph Mitchell Zoo reach its potential. I applaud you for recognizing that it takes more than a site plan to guide Quality Assurance Methods ...... 45 the zoo’s growth and, therefore, I am pleased to propose on this project with my partner, Zoo Advisors, who bring a wealth of knowledge that I feel will greatly benefit your institution.

For more than 25 years, our firm has been dedicated to zoological design. We continue to pursue this work because we believe in the mission of zoos and their dedication to conservation and animal welfare locally and across the globe. While we may only have a part in supporting your mission, it gives us great joy knowing our skills and experience can have a positive contribution on our world.

It would be our privilege to partner with you to plan an exciting future for Ralph Mitchell Zoo!

Andrew Jordan, RLA Matt Schindler, AIA Associate Principal WDM Architects P.A. WDM Architects P.A.

2 WDM ARCHITECTS | WE DO MORE WE DO MORE | WDM ARCHITECTS 3 1. PROFESSIONAL QUALIFICATIONS

SECTION 1 WDM Architects

Professional Qualifications The people of WDM are a dedicated team of 17 professionals Professional Associations representing a wide array of skills, disciplines, deep experience and The personnel have the training, education, interesting personalities. We are intense listeners, inquisitive thinkers, true collaborators. and relevant experience needed to conduct Since 1995, we have been partnering with zoos and cultural institutions the scope of work set forth in this document. across the country. We are a dedicated supporter of the AZA and its member institutions, constantly seeking to understand in greater detail Headquarters the issues, trends and opportunities facing the zoological community 105 N. Washington today. Wichita, Kansas 67202

WDM is committed to Zoological Design. Our approach is all about Staff developing relationships with our clients where creativity naturally flourishes. This collaborative and client centered approach is at the core WDM was established on of all we do and is essential to delivering exceptional design solutions. As November 1, 1980 and is a you’ll see, We Do More. That’s the heart of WDM. Professional Association with 17 staff. All members of our team have a genuine interest in providing solutions that focus on sustainability. Zoos, by their nature, are conservation Zoo Design Studio organizations that dedicate substantial effort to conservation. We strive Master Planning, Exhibit Design, to support that mission by delivering efficient and sustainable solutions Architecture, Landscape to reduce the overall impact of the project on the natural world. Architecture, Interior Design and Graphic Design

Licensure WDM Architects is licensed throughout the United States.

WE DO MORE | WDM ARCHITECTS 5 1. PROFESSIONAL QUALIFICATIONS 1. PROFESSIONAL QUALIFICATIONS

Andrew Jordan, RLA Steve Hofhine, ASLA Landscape Architect, Lead Zoological Planner Architectural Illustrator, Zoological Designer

Relevant Experience Relevant Experience Henry Vilas Zoo Oglebay Good Zoo Madison, Wis. Wheeling, West Virginia ƒ Master Plan ƒ Master Plan ƒ Arctic Passage Como Zoo El Paso Zoo St. Paul, Minnesota El Paso, Texas ƒ Aquatics Master Plan ƒ Master Plan Bays Mountain Park Phoenix Zoo Kingsport, Tennessee Phoenix, Ariz. ƒ Master Plan ƒ Master Plan ƒ Isle of the Tiger Alexandria Zoo Alexandria, Louisiana Ralph Mitchell Zoo ƒ Master Plan Independence, Kansas ƒ Master Plan Kansas City Zoo Kansas City, Missouri Erie Zoo ƒ Tree Kangaroo Exhibit Erie, Penn. ƒ Master Plan Ralph Mitchell Zoo Independence, Kansas Magnetic Hill Zoo ƒ Master Plan Moncton, New Brunswick Drew draws inspiration from nature to craft a story for ƒ Master Plan Steve’s passion for and experience with zoos is an asset in Tulsa Zoo each exhibit that thrills, educates and inspires. understanding your needs and perspective. With an array of Tulsa, Oklahoma Seneca Park Zoo visual story telling tools at his disposal, he creates beautiful ƒ African Wilds Carnivores Rochester, N.Y. Creating a dynamic visitor experience is key, but Drew also images that will tell your story. Concept Plan understands that animal husbandry and enrichment needs ƒ Master Plan are equally important. ƒ Giraffe Exhibit ƒ Rhinoceros Exhibit Drew is gifted at conveying ideas and concepts to clients and potential donors, sometimes with napkin sketches, to Sedgwick County Zoo Wichita, Kansas communicate how a client’s vision can come to life. ƒ Master Plan ƒ Slawson Tiger Trek ƒ Cargill Learning Center Education Blank Park Zoo Masters of Landscape Architecture, University of Idaho Education Des Moines, Iowa Bachelor of Science, Landscape Architecture, University of ƒ Master Plan Idaho Bachelor of Landscape Architecture, Kansas State University Associate of Applied Science, Horticulture Technology, College of Western Idaho Affiliations Kansas Registered Landscape Architect Affiliations American Society of Landscape Architects (ASLA)

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David Walsh President and Chief Advisor, Zoo Advisors Zoo Advisors, LLC

Zoo Advisors, LLC is a full-service planning and consulting firm with a laser focus on advancing the missions of zoo and aquariums, particularly AZA accredited institutions. We do this by providing a comprehensive suite of services connecting mission, margin, and impact. We have over fifty years of collective experience in the industry. David Walsh, ZA’s Founder and Principal, works collaboratively to offer visionary ideas for growth while helping to provide the roadmap on how to get there. Data and Analytics We are believers in leveraging the power Zoo Advisors’ philosophy is to create an optimized balance between of data, and have invested heavily in the client’s conservation and education mission and its need for fiscal creating an unparallelled dataset that sustainability. We have helped many of your colleagues create high combines historical information on performing organizations and can leverage that expertise for you. zoo and aquarium usage with market expertise to nonprofits. In launching Zoo Advisors, David sought to provide a direct Our team has extensive experience in working with zoos of all sizes demographics and economics. and responsive relationship to his clients. across the country. We have helped develop innovative and ground Every Zoo Advisors engagement involves David has conducted numerous workshops breaking plans for more than sixty AZA accredited institutions. We the careful analysis of our clients’ data, and on strategic visioning, mission development, regularly provide expert counsel to zoo and aquarium leaders. our own, to both discover opportunities and opportunity identification for nonprofit The services we offer include: for growth and confirm qualitative boards, leadership teams, entire staff groups ƒ Strategic, Master, and Business Planning assessment with empircal evidence. and external stakeholders. He has also joined ƒ Economic and Feasibility Research with design teams to link master planning ƒ Organizational and Board Development By diving deeply into our industry’s history, with the financial and business aspects of ƒ we’re able to make suggestions and a project. Prior to his work in the nonprofit Governance Evaluation Principal and Founder David Walsh is an ƒ New Venture Development projections that are rooted in precedence. arena, David launched a successful Internet- expert at helping institutions understand ƒ Revenue Generation and Funding Instead of just asking you to trust our and link business and financial strategies with based travel business, which he built from ƒ Data Analysis and Integration experience and knowledge, we’ll show you enhanced experiences and facilities. an idea to a company serving thousands of ƒ Education and Conservation Planning the data to back up our assertions. His expertise was built through a successful customers nationwide. He also operated a consulting company that assisted corporate Our team is adept at guiding diverse groups through these processes to Staff career in the nonprofit, corporate, and gain consensus and realize meaningful outcomes. One of Zoo Advisors’ entrepreneurial worlds, focusing on business clients in managing the new product and strengths is our ability to bring together a diverse group of stakeholders, Our staff combines backgrounds in management issues, finance, organizational business development process – including unite them behind a common vision, and develop an actionable plan to business, education and conservation, dynamics, and governance. Over the course idea generation, market research, business achieve success. Our extensive expertise with assessing and analyzing marketing, guest services, and data of a 25-year career, David has assisted more planning, and product roll-out. His corporate a broad array of data, inputs, and feedback and then identifying key science to create a fundamentally sound than 65 clients – including 40 zoos – with the experience includes careers at PECO and useful findings demonstrates our ability to listen to many voices, yet strategic master plan that ensures best-in- development of strategic plans, marketing Energy, where he led the planning and come up with focused solutions that work for everyone. In short, Zoo class exhibitry and long-term sustainability studies, financial planning, feasibility analyses, implementation of several new businesses, Advisors offers you: of fiscal considerations in harmony with the and governance studies. For the past decade, and at Verizon Communications, where he Zoo’s mission objectives. he served as an independent consultant identified emerging markets and promoted ƒ Decades of experience representing more than 60 zoo to provide his planning and management communication services. ƒ and related projects David Walsh, President & Chief Advisor ƒ Expertise in multiple disciplines Zachary Winfield, Director of Analysis & ƒ Hands-on operational experience Marketing ƒ Insider knowledge with an outsider viewpoint Kathy Wagner, Senior Advisor ƒ Innovative and creative thinking Eric Miller, DVM, Senior Counsel ƒ A commitment to conservation Jackie Ogden, PhD, Senior Advisor

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Zachary Winfield Kathy Wagner Vice President, Zoo Advisors Senior Advisor, Zoo Advisors

Having acted as Membership & Marketing Foundation grants and was the founder Director at Reid Park Zoological Society, and leader of a four-museum collaborative, Zachary also has unique knowledge working with 12 different community and expertise in membership programs partners. Kathy also expanded the Zoo’s – analyzing strengths and identifying international conservation program, instituted opportunities for improvement – particularly in a sustainability initiative, and developed the areas of growth and retention. the Zoo’s first botanical collection plan. Her Zoo experience also extended to the With an emphasis on analysis, reporting, and area of visitor services and fundraising and data strategies, Zachary focuses on guiding development, where as interim Vice President, organizations through the process of choosing she managed all individual, corporate, capital, With over 15 years of experience, Zachary Kathy Wagner applies 30 years of and implementing systems to integrate and major gifts functions. Kathy has consulted Winfield brings an expansive set of skills to leadership to her role as a consultant. Her departments, remove silos and maximize Zoo Advisors gained through a multi-faceted services include strategic planning, education with zoos, museums, botanical gardens, resources. career in the zoo, consulting, and business and interpretive programming, organizational interpretive centers, and other non- profits worlds. He has extensive expertise in business development, meeting facilitation, fundraising, throughout the country and has served on In addition, his analytical background community and professional boards, including and earned revenue operations, analytics and complements and supports the strategic grant writing, and evaluation. As Vice data systems, guest services functions, as well President for Conservation and Education the Association of Zoos and Aquariums, Visitor and business planning initiatives for Zoo Studies Association, Schuylkill Center for as membership, marketing, and fundraising Advisors’ clients. With a deep and abiding at the Philadelphia Zoo, Kathy led her team programs. in developing numerous award-winning Environmental Education, Awbury Arboretum love for numbers and data, Zachary is expert Association, New Jersey Academy for Aquatic at extracting meaningful and actionable programs. Zachary has special expertise in creating Sciences; Kathy was also founding Chair of the information from large datasets. full-scale, holistic operational models of zoos She served as Project Director/Principal Smithsonian Environmental Research Center Advisory Board. and aquariums, which are backed with years Zachary found his niche as the Membership Investigator for three National Science of industry data from facilities all around the & Marketing Director at Reid Park Zoological country. These models are tailored to each Society in Tucson, AZ, where he oversaw the client. They quantify and correlate discreet membership and marketing operations, and operating areas of client organizations; reveal shepherded the Zoo through an organization- areas for opportunity; and unify disparate data wide restructure of information systems. He sources into digestible, reliable, and actionable further developed his expertise as a consultant projections. working with zoos and other non-profits throughout the United States.

10 WDM ARCHITECTS | WE DO MORE WE DO MORE | WDM ARCHITECTS 11 1. PROFESSIONAL QUALIFICATIONS 1. PROFESSIONAL QUALIFICATIONS

Eric Miller, DVM Jackie Ogden, PhD Senior Counsel, Zoo Advisors Senior Advisor, Zoo Advisors

completed a residency in zoo animal medicine Dr. Ogden helped Walt Disney Parks and at the Saint Louis Zoo/University of Missouri Resorts to achieve national and international College of Veterinary Medicine. He also is past recognition for their work in animal care and president of the American Association of Zoo welfare, conservation, education, science, and Veterinarians and the American College of environmental sustainability. Zoological Medicine and has been a board member of the Association of Zoos and In addition to her work with ZooAdvisors, Aquariums as well as an active member of the Dr. Ogden is also the Principal and Founder World Association of Zoos and Aquariums. of Natural Leadership, and has consulted with zoos, museums, and associations, and Eric is the author of more than 60 scientific continues to work with The Association Eric Miller, DVM, Senior Counsel to Zoo Jackie Ogden, PhD, brings over 30 years articles and book chapters, and currently of Zoos and Aquariums on an innovative Advisors, brings 35 years of experience as as an experienced leader in the zoological Editor of Fowler’s Zoo and Wild Animal conservation effort: SAFE – Saving Animals a seasoned zoo executive and veterinarian world. Jackie recently retired after 19 years Medicine. Throughout his career, Eric has from Extinction, as well as serving as a lead to our team. Eric rose through the ranks with The Walt Disney Company, where she provided advice and counsel to many US and administrator on AZA’s Executive Leadership at the world-renowned Saint Louis Zoo to served as vice president of Animals, Science international zoos including Disney’s Animal Development Program. She has served on become Senior Vice President and Director of and Environment for Walt Disney Parks and Kingdom, Wildlife Reserves Singapore, the a variety of non-profit boards, including Zoological Operations; he retired from that Resorts. Luanda (Angola), Rain Forest Zoo (Papua New the AZA, The Dian Fossey Gorilla Fund position in January 2017. Eric offers clients his Guinea), and Los Angeles Zoo. He has also International, Emerging Wildlife Conservation extensive conservation mission perspectives Jackie brings with her strong expertise in participated on many AZA accreditation teams Leaders and GRACE: The Gorilla Rehabilitation as well as strategic advice on a wide range of executive leadership and is well-known within helping to evaluate institution’s animal care and Conservation Education Center, issues facing today’s zoos. He has an amazing both the global and national zoological standards. as well as on numerous advisory boards depth of knowledge as a veterinarian to help communities, including having served as Chair of the Association of Zoos and for projects related to visitor research, address questions and standards surrounding His involvement in conservation work is Aquariums (AZA). In addition to these areas environmental education and conservation animal welfare and wellness. extensive. He currently chairs the Madagascar of expertise, Dr. Ogden contributes skills in psychology. During her career Dr. Ogden Fauna and Flora Group, sits on the During his tenure, Eric was part of the strategic planning, field conservation, animal also worked for the Zoological Society of San Conservation Breeding Specialist Group leadership team that opened many of the welfare, education planning and evaluation, Diego and Zoo Atlanta. She received her Ph.D. (CBSG) of the International Union for the Zoo’s groundbreaking and award winning environmental sustainability, meeting in general/experimental psychology, with a Conservation of Nature (IUCN), and was on exhibits including those for sea lions and polar facilitation, and organizational design and specialization in animal behavior, from the the board of the Giant Panda Conservation bears. A graduate of Ohio State University, Eric assessment. During her years at Disney, Georgia Institute of Technology. Foundation.

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SECTION 2 Specialized Experience in Related Projects The design team has demonstrated that they hold the specialized experience needed to complete the Zoo Master Plan project for Ralph Mitchell Zoo, and have worked on similar projects in the past.

Work to be Proud of

For almost 25 years, WDM has designed exhibits for some of the country’s most prestigious zoos. WDM doesn’t approach zoo design as a “Theme Park.” We want to inspire the public with an immersion experience. We view zoo animals as ambassadors for their wild counterparts, and our goal is to create an authentic environment that tells their story so visitors can connect with animals. We also specialize in creating sustainable buildings on the zoo campus that use the latest in advanced energy-saving technologies. WDM is proud of our stewardship of the natural world, and will continue to find new ways for zoos to sustain, flourish and thrive.

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Phoenix Zoo: Master Plan

Phoenix, Arizona

In 2008 the Phoenix Zoo engaged WDM to begin two others under construction and the final habitat work on a comprehensive master plan. The plan would proceeding to design and document stages in 2019. be implemented over multiple phases. While the Zoo has seen great excitement from these The first phase of the plan focused on the Asia Trail improvements they recognize the need for constant exhibits, an education/event center, new entry complex improvement and in 2018 the project team began and administrative office building. Seven projects in creating a long range plan that would consider total were completed over a period of six years. enhancements over the next 20 years. Proposed projects include large mammal habitats, added capacity The second phase of the plan addresses habitats on in event spaces, unique special event program offerings the Africa Trail along with a restaurant expansion and and back of house infrastructure upgrades. event venue. To date five projects are complete with

Comprehensive Master Plan: H . Great Ape Complex I. Rhino Exhibit J. Hippo Exhibit K . Mountain Lion and Jaguar habitats L. Nature–based Playground Phase 1: Phase 2: M. Event Space ƒ Entry complex A. Lion and Hyena exhibits N . Restroom entry ƒ Administration building B. Lemur, Warthog & Tortoise exhibits O . Long–term animal holding ƒ Tiger exhibit C. Amphitheatre & Animal Holding P . Elephant Barn ƒ Education and events building D . Elephant exhibit expansion Q . Giraffe Barn ƒ Komodo dragon exhibit E. Chacoan Peccary & Tortoise exhibits R. Commissary building ƒ Orangutan exhibit S . Warehouse building renovation Cost: $12 million Cost: $21 million Cost: $51 million

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Seneca Park Zoo: Master Plan

Monroe County, Rochester, New York

The master plan and concept study assessed the long-term viability of the existing main building for housing animals. The condition and usefulness of the zoo entry and operations facilities were also assessed. While the original plan had options for renovations or replacement of the main buildings, the scope was expanded to include study of the entire front portion of the zoo to evaluate the potential for improving the zoo experience. Following the initial master planning effort, the design team was engaged to provide programming, conceptual design and economic feasibility of the proposed revitalization plan. This work effort was completed through a collaborative and cooperative effort between WDM Architects, a local architect liaison and Zoo Advisors as the business planning consultants. The community was engaged through a series of open-houses and presentations.

Henry Vilas Zoo: Master Plan

Dane County, Madison, Wisconsin

WDM has worked on many modernization projects with the zoo, which has led the county to support the Arctic Passage exhibit with $6.2 million.

Projects: ƒ Animal Health Center ƒ Arctic Passage ƒ Children’s’ Adventure ƒ North American Prairie ƒ Zoo Entry Area: 20 acres ƒ Education Completed: 2015 ƒ Savanna Exhibit ƒ Big cat complex Client contact: Pamela Reed Sanchez, President and C.E.O. Area: 30 acres Seneca Park Zoo Society Completed: March 2016 585.503.8100 [email protected] Client contact: Ronda Schwetz, Zoo Director Henry Vilas Zoo 702 S. Randall Ave., Madison Wisconsin 53715 608.266.4732 [email protected]

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Blank Park Zoo: Master Plan Miller Park Zoo: Master Plan Des Moines, Iowa Bloomington, Illinois Under a new private business model and new leadership, this former city operated zoo retained WDM How can a local family attraction be transformed into a Architects to bring a realistic and realizable vision for the regional destination? park. WDM worked with the Zoo and its staff to locate 1. Make the experience feel “Bigger:” Redesign traffic flow and create a series of new exhibits, guest amenities from a dead end to a continuous loop so that every step and support facilities to re-energize the Zoo within the offers fresh experiences. context of a $15 million, first phase capital campaign. Area: 9.1 acres Projects include a 6-acre African species exhibit, a 2. Create passive learning opportunities: Currently Completed: March 2012 Client contact: animals are grouped neither taxonomically nor new front entry, quarantine facility, veterinary hospital Anne Shimerdla geographically. Reorganizing zoo by continent will create a Client contact: renovation, new events building, otter exhibit and lemur CEO Blank Park Zoo greater understanding of animals that share similar habitats Jay Tetzloff, Zoo Superintendent exhibit. 7401 SW 9th Street or origins. Miller Park Zoo Des Moines, Iowa 50315 Area: 22 acres 115 E. Washington Street 515.974.2573 Cost: $15 million [email protected] 3. Make it attainable: As a modestly sized city zoo without Bloomington, Illinois 61701 Design Completed: 2010, Updated 2019 a strong history of fundraising, it was very important to 309.434.2825 develop a plan with incremental steps to build momentum [email protected] for the zoo’s renovation.

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El Paso Zoo: Master Plan

El Paso, Texas

Master Plan development to reinvent many areas of the El Paso Zoo gave careful consideration to attractions and amenities that are expected to increase attendance, stay-time, and per-cap spending.

New attractions for interaction and up-close animal experiences: Erie Zoo: Master Plan Area: 36 acres ƒ A Wildlife amphitheater Cost: $57.5 million ƒ Erie, Pennsylvania Touch tank Design Completed: 2012 ƒ Tree House playground ƒ The primary goal of the Erie Zoo master plan was to Carousel Client contact: ƒ identify the under-utilized areas of the campus and Expanded Sea Lion show seating Steve Marshall, Former ƒ Event tent determine the best use of those areas to continue Director of El Paso Zoo ƒ Chihuahuan desert exhibit increasing the standard of animal care to the highest Currently: level possible. The relocated giraffe habitat will be Audubon Nature Institute The master plan helped to successfully position 6500 Magazine Street more than 5 times larger than the previous yard. An the Zoo for City support through a public bond New Orleans, LA 70118 indoor habitat will provide more winter space and referendum of $50 million over the next 12 years. 504.861.2537 offer viewing for guests. A vertical colobus habitat Project completed with Zoo Advisors. will create a tree-top viewing experience from the boardwalk, and up-close viewing from the lower concession dining area. Important new animal care areas include: a modern veterinary care hospital, quarantine holding facility, and a commissary.

Client contact: Scott Mitchell, Zoo Director 423 W 38th St. Erie, PA 16508 814.434.2524 [email protected]

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Butterfly Pavillion: Master Plan

Westminster, Colorado

Butterfly Pavilion’s mission is to foster an appreciation of invertebrates while educating the public about the importance of conservation around the world. Their exhibits encourage guest interaction and create sensory experiences key to fostering emotional connections.

After 20 years of creating memorable experiences, Butterfly Pavilion has embarked on a planning process which will allow them to expand their efforts. The WDM team engaged a wide array of community leaders, environmental educators, executive stakeholders and staff in a collaborative Client contact: investigation to establish a long range framework for Patrick Tennyson, CEO development. The concept design for the new, re-imagined Butterfly Pavilion 6252 West 104th Avenue Butterfly Pavilion is a one of a kind facility combining animal Westminster, Colorado 80020 encounters, guest interactives and conservation research. 303.469.5441 [email protected] The facility is a living example of best practices in fiscal management, environmental stewardship and invertebrate Project completed with Zoo Advisors. species conservation.

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SECTION 3 Technical Competence Why Choose WDM? 6 examples of our technical competence of Project From big-picture thinking to intricate ❶ Experienced Facilitators details, WDM is always pushing the We have the experience to lead meaningful envelope, always exploring and always The design team has demonstrated that they and collaborative workshops that engage learning. We are actively seeking new ways to all stakeholders so that everyone shares hold the technical competence that will be do things and sometimes, rediscovering old ownership of the plan. We believe the best ways. needed to complete the Zoo Master Plan design for you is the one that you help author. project for Ralph Mitchell Zoo. We feel that this kind of exploratory approach Our job is to bring your vision to life and we is necessary at every level of design and have the experience, passion and competency planning. It is important to find creative uses of to get it done. space and make the most of every opportunity to imagine unique ways to tie culture, natural ❷ Technologically Advanced history and wildlife together in meaningful Although we love to get out the trace paper ways to engage the community, inspire the and markers to sketch with you at the table, we donor base and develop conservation heroes. also leverage the latest technology to bring in layers of information to assist in our designs. We are well-versed in BIM programs as well as the entire suite of Adobe products to take your project to the “next level”.

❸ Professional Visualizations We are 3D thinkers, but we realize that not everyone is. Our firm specializes in creating high-end architectural visualizations. These renderings can sometimes be the spark that is needed to inspire donors or to get the public excited about the future of the zoo. Our team uses a wide range of media from computer generated graphics to hand drawn sketches to bring your visions to life.

❹ More “Bang for the Buck” Our firm specializes in getting more “bang for the buck” for every client. Unlike many designers who throw money at a problem until it works on their terms, our team prides Recent WDM Design Charette with participants wearing masks and appropriately social distancing.

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ourselves on our ability to creative practical ❻ More Than Just Design and beautiful designs that work with your With the addition of Zoo Advisors to our team, budget. We are constantly told by clients that we will bring a comprehensive approach to they appreciate our creativity and that they your master plan that will get you a realistic love the fact that they are spending less money path to accreditation and, if desired, have the on expensive solutions that they can put back capability to perform an in-depth business plan into the things that matter to them. to maximize its revenue potential. Our team has the expertise and historical data to guide ❺ Right-Sized Design the Ralph Mitchel Zoo to an economically We understand that smaller institutions, like sustainable future. yours, have a different set of parameters to operate by than larger institutions. Just WDM will bring creative thinking because you may not have massive capital and fresh perspective to the Ralph Mitchell to spend doesn’t mean you can’t achieve big Zoo. We don’t rest on what has been, we results. We have worked with many similar search for what can be. sized clients and have the experience to produce a plan that is both visionary and achievable.

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Proposed Project Time Line and Availability SECTION 4 WDM Architects has successfully used Current workload: WDM Architects has this process to partner with zoos to create a the capacity to successfully and promptly workable design plan for long-term success. perform this project within our current Proposed Schedule and workforce while accounting for our currently The key to zoo design planning is teamwork steady workload. and collaboration — the art of using Budget Considerations communication to produce results. The design team will provide a detailed proposed schedule, as well as total cost of WEEK 1 — Remote Kick-Off Meeting ƒ Introductions the project. The cost analysis will include an ƒ Set expectations established maximum fee plainly stated. ƒ Coordinate information needed for First Workshop

WEEK 2 — Workshop 1: Discovery ƒ Site Walk ƒ AZA Accreditation Review ƒ Campus Inventory & Analysis ƒ Goal Setting

WEEK 5 — Workshop 2: Genesis/Synthesis ƒ Blue Sky Brainstorming Session ƒ Accreditation Recommendations ƒ Collaborative Conceptual Design Charette ƒ Preliminary Project Phasing and Budget Study

WEEK 9 — Workshop 3: Culminate ƒ Presentation of Preliminary Illustrative Master Plan ƒ Charette to Refine and Finalize Design ƒ Final Project Phasing and Budget Study

WEEK 12* — Final Delivery of Master Plan Report

*Added weeks might be needed if Enhanced Project Design Services are to be included.

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Proposal Fees

Based on our understanding of the project and the proposed project schedule we have proposed a base fee that would include all deliverables from our collective master planning team included within the Discovery, Genesis, Synthesis, and Culminate phases described in the Project Understanding. The Zoo Advisors team can offer a Comprehensive Business Plan for additional fee. We did not include the full business plan in our case fee as it did not specifically ask for it in the RFP but we feel it could be very valuable to the zoo’s future growth. Please see the Optional Business Planning line item below for a more detailed description of this additional service. If these services are desired, we are happy to update our Base Fee to include them during scope negotiations.

Professional Master Plan Services Base Fee...... $ 35,000

Optional Enhanced Project Design Services...... $ .3,500 per Keystone Project

We understand in order to raise funds for individual projects of larger scope created as part of the master planning process sometimes clients want to take certain projects to the “next level”. Because of this, we have also included an optional fee to perform Enhanced Project Design Services that could be added to our scope to help your institution inspire donors and garner public support through professional visualizations. We have broken this fee out per project to give you maximum flexibility to add projects as you see fit.

Optional Business Planning...... TBD based on scope

While improvements to the physical Zoo site, animal habitats, and guest amenities will help build a foundation towards an economically sustainable future, this represents only one half of the equation. A complimentary business plan would also chart a path towards success for the Zoo’s economic well-being. Should the Zoo elect to proceed with this work, we would conduct a complete historical evaluation of its revenue operations, including:

ƒ Admissions and membership programming; ƒ Special events and programming; ƒ Up-charged on site experiences; and, ƒ Other peripheral revenue generating activities.

In the context of this historical analysis and the Zoo’s master plan, we would develop a business plan to ensure that the organization is able to capitalize on the growth and momentum of changes to the physical site in order to maximize its revenue potential.

Andrew Jordan, RLA Matt Schindler, AIA Firm Associate Firm Principal WDM Architects, PA WDM Architects, PA

April 15, 2021

32 WDM ARCHITECTS | WE DO MORE WE DO MORE | WDM ARCHITECTS 33 5. PAST PERFORMANCE

SECTION 5 Past Performance on Related Projects The design team will furnish the zoo staff with examples of previously completed Zoo Master Plans for zoos that are of similar size and capabilities of Ralph Mitchell Zoo. Examples of Master Planning Implementation

Our goal in the master plan process is to Phoenix Zoo help craft your vision into a plan that is Phase One, consisting of 7 projects over 6 years for $21 million has both compelling and achievable. In the been completed. Phase Two is underway, with 2 projects complete, and course of the design we will push the edge another currently in design. All projects have been privately funded. of what might be possible, we will stretch you to think big and think differently, then El Paso Zoo seek out creative, cost effective solutions The Master Plan helped to successfully position the zoo to receive $50 that produce the best value for the zoo million over 12 years from a city Quality of Life bond. Implementation of and the community. the plan is about 75% complete.

To the right are a few examples Seneca Park Zoo of master planning clients we are A compelling plan for future improvements put the zoo in a favorable currently working with to implement position to secure $37 million in state/municipal funding. The first major projects. We are also including a case projects opened last year including: giraffe, rhino, snow leopard, red study for our work with the Western panda. The next project is in preliminary planning. North Carolina Nature Center on Henry Vilas Zoo the following pages which we feel The 2005 Master Plan led to successful implementation of several demonstrates our ability to help projects: Children’s Adventure, North American Prairie, Animal Health smaller institutions, like yours, have Center and the Education Pavilion. The final project from that plan was a big successes. public/private partnership to build ‘Arctic Passage’ which includes polar bear, grizzly bear, harbor seal and a new restaurant. We are currently updating the plan for the next phase of improvements.

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New Entry The parking lot is terraced in three sections which traverse the hill. The previous entry was positioned at the upper terrace off one of the smaller lots. Guests had to go up stairs and through a small building. This sequence was not highly visible, not handicapped accessible, not welcoming, and congested.

Advantages to the arrival experience with New Entry ƒ It offers more direct entry as it is central to the parking area, and specifically aligned with the largest, middle lot ƒ It is highly visible, spacious and accessible ƒ Guests enter into a more open area of the zoo where they can decide which way to go to begin their zoo adventure ƒ It includes more space for gift shop, concessions and guest services

All of these things create an entry experience that is welcoming, distinctive and functional.

Red Panda Exhibit While most of the zoo collection are animals native to Western North Carolina, Red Panda is unique to their collection. The red panda’s ancient CASE STUDY: cousin once lived in the Western North Carolina region. Bristol’s Panda (Pristinailurus bristoli) is an ancient North American relative of the living Western North Carolina Nature Center: Master Plan red panda whose fossils have been discovered at the Gray Archaeological Site in the Southern Appalachian Mountains for Tennessee. Western North Asheville, North Carolina Carolina’s climate and ecosystem is almost identical to the lower mountain How can people better connect with the animals and plants of the forests of Central Asia where red pandas currently live. Southern Appalachian Mountains? WDM teamed with the Zoo, City of Asheville leaders and their strategic planning partner to map out a plan. Measure of Success In the decade following the creation of their Master plan, Master Plan Highlights: attendance more than doubled. Director Chris Gentile attributes the ƒ Change the entry location for better access growth in attendance to a combination of planning and partnership. from parking and better flow inside the zoo ƒ New low-cost exhibits “When I first started at the Nature Center in 2010, we created a ‘2020 ƒ Interactives and play areas added Vision’ master plan to shape the future of the center. It’s been the ƒ New habitats showcase species once native document that has guided all of the improvements we’ve made, from the to the area: “Prehistoric Appalachia” new front entrance to the start of our Prehistoric Appalachia project which ƒ New building for native amphibians and includes the red pandas,” he said. other smaller animals Master Plan Implementations 2012 – Arachnid Adventure Playground & Enhanced Red Wolf Exhibit 2014 – Appalachian Station remodel with new Hellbender Exhibit 2018 – New Front Entrance with Relocated Gift Shop Area: 38.5 acres 2019 – First Prehistoric Appalachia Exhibit: Red Pandas Completed: 2012

Client contact: Chris Gentile, Director “The team at WDM is better than advertised and has taken this project WNC Nature Center beyond our expectations.” 828.298.5600 [email protected] https://www.ashevillenc.gov/news/wnc-nature- Chris Gentile, Director, Western North Carolina Nature Center center-sets-record-attendance-in-2019/

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SECTION 6 Project Understanding The design team will show that they clearly understand the project and produce a plan of work for the Zoo Master Plan.

Master Planning Process

Design is a process. It takes time, focus, and experimentation to create a successful plan. We believe that because each zoo is unique, the process used to achieve it must be flexible. While we don’t have a one-size-fits-all process, our team’s vast experience master planning has allowed us to put together an initial framework we feel will deliver the most successful Master Plan for the Ralph Mitchell Zoo.

Overall, our approach is to build on the work WDM and the zoo have already accomplished. The following pages will explore the process we would like to use. We will absorb information in the Discovery phase, create ideas in the Genesis phase, bring everything together in the Synthesis phase, and finally our work will Culminate into a successful Master Plan that will be a testament to the Ralph Mitchell Zoo’s mission.

Discovery Genesis Synthesis Culminate

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Discovery

Outcome: A developed, qualitative understanding and assessment of the current conditions of the Ralph Mitchell Zoo and its current and future goals.

Process: Over the course of our full-day workshop, our team will meet with your core team and other internal and external stakeholders to gather an in-depth understanding of your facilities, history, culture and perceptions. We will immerse ourselves in your organization and community to better understand your goals.

Campus Inventory & Analysis: Our team will observe, experience and study all aspects of the zoo campus and facilities AZA Accreditation Assessment: We understand that the Zoo from the perspectives of both guests and staff, including: seeks AZA accreditation, and we applaud this desire. Accreditation Deliverables from AZA is a true differentiator of the best zoological facilities ƒ Developed and Under-utilized areas Discovery Report includes: ƒ Layout and Organization in the world. To help chart a course towards that eventual goal, ƒ Campus Inventory & Analysis ƒ Circulation, Access and Mobilization our team would conduct a thorough review of all documentation ƒ AZA Accreditation Assessment ƒ Entry and programming in the areas of guest services, governance, ƒ Goal/Objectives Building Report ƒ Animal Habitats conservation, animal welfare, and veterinary care. This would ƒ Existing Buildings include a site visit to conduct a “mock accreditation visit,” in which ƒ Guest Experience we would evaluate the key aspects of the physical site in relation ƒ Education to those operating areas. Ultimately, we would provide an interim ƒ Parking report describing our observations, and making recommendations ƒ Veterinary Facilities to guide the master planning effort towards the ultimate goal of ƒ Research and breeding achieving accreditation. ƒ Environmentally sustainable operations Goal/Objectives Building: Our team will lead a collaborative workshop with the stakeholder group to develop both short term and long-term goals for the zoo that will guide the next phases of the master planning process.

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Genesis

Outcome: A developed, Process: We will come to our second workshop, not with answers, but qualitative understanding and with a range of thoughts and ideas based on photographs, diagrams assessment of the current and sketches that serve as conversation starters. Working closely with conditions of the Ralph your team, we will spend time thinking big, challenging limits and Emotional Mitchell Zoo and its current developing bold ideas. At the end of the day, we will have an executive Inspiring Connection and future goals summary of our creatively exhausting day so that everyone is on the Animal same page and we can move forward to develop our shared vision. Husbandry Genesis: Over the first half-day, our team will lead a brainstorming session we call GENESIS to pull out the type of experiences that will help meet the goals set forth in the previous phase. This is meant to be a creative exploration of possibilities and nothing is out of bounds. We will use carefully selected imagery to help spark our creative fire Adventure and dive into several areas including:

ƒ Animal Experiences ƒ Educational Experiences ƒ Play Experiences ƒ Abstract Connections Immersive ƒ “Big Idea” Creation Synthesis Play Process: Creativity thrives when faced with real parameters. Effective workshops to generate the best ideas start with the Deliverables understanding developed in the previous discovery stage, Synthesis Report are inspired by the experiences we developed in the genesis includes: Wonder stage, and are always focusing on the strategic challenge we ƒ Preliminary Illustrative are trying to meet. We will spend the next half-day combining Master Plan Awe these three things to explore the following areas: ƒ Preliminary Project Phasing ƒ Vision and Core Values Alignment ƒ Preliminary Project ƒ Site Organization and Themes Budget Study Fun ƒ Exhibit Design Concepts ƒ AZA Accreditation Educational ƒ Visitor and Guest Services Offerings Recommendations ƒ Education and Interpretation Programs ƒ Campus-Wide Site Enhancements

In the weeks after ‘Synthesis’, our design team will continue discussion with you to prioritize projects, seeking out the best fit for Ralph Mitchell Zoo: projects that are balanced, environmentally responsible, financially responsible and unique. We will provide background and projections to determine the viability of each and to help identify and define the primary driving factors as well as smaller incremental initiatives.

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SECTION 7 Quality Assurance Methods The team will outline the quality control processes that they will have in place for the duration of this project, as well as the management approach of the design team.

Culminate

Outcome: A shared vision that you can use as a tool to raise money for proposed projects, enhance the Ralph Mitchel Zoo experience, guide future development, and use to create public excitement for the future of the zoo.

Process: Our final workshop will start with a presentation of the preliminary master plan in Deliverables both written and graphic form. Our team will Final Master Plan Report includes: then continue to refine everything from the ƒ Final Illustrative Master Plan big picture concepts to the individual projects. ƒ Final Project Phasing & Implementation Plan We will comb over all elements with you and ƒ AZA Accreditation Recommendations your stakeholders to identify final tweaks from graphic style to narrative language, assuring Optional Deliverables for additional fees: alignment of: ƒ Enhanced Design Services ƒ Select Keystone Projects ƒ New and Renovated Animal Exhibits ƒ More Detailed Site Plan Rendering ƒ Community Engagement opportunities ƒ Professional Perspective Rendering ƒ Conservation programs ƒ Keystone Project Design Narrative ƒ Education programs ƒ Business Plan (for a desciption of these ƒ Guest experience priorities optional deliverables please see page 32) ƒ Environmental sustainability

Our goal is to assure the final Master Plan is a true reflection of your mission and vision for the Ralph Mitchell Zoo.

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A Proven Process for Success

WDM prides itself on both the quality inspiring solutions which connect, inspire and of our work and the process we use to involve your guests. complete it. It is through years of successful completion of a wide range of projects that we Our approach is to collaborate with the are able to adapt our process to each unique Zoo and stakeholder groups in an open project to ensure its success. Our thorough and inclusive manner: an approach which internal peer review for each project delivers fosters communication and cooperation. the highest quality product and saves the client Active interaction between the client team time and effort. and the planning team creates meaningful development of ideas and results in a plan that is unique to Ralph Mitchell Zoo. “Our employees found WDM’s staff to be extremely talented, professional and creative. We were Our team approach will be: impressed with their ability to create cutting-edge ƒ Collaborative ƒ In everything, we will be . Our team will everyone from the Zoo and design team is on facilities while keeping a close eye on the bottom line.” Solution-Oriented flexible ƒ Flexible bring passion, energy, resources and expertise; the same page, the process will be effective — Jim Fleshman, Former Director, Cameron Park Zoo we will also be continually mindful that this and efficient. A collaborative team is vital to success. We is Ralph Mitchell Zoo’s plan. We are here to will foster and atmosphere where we can support you in achieving your goals. We will be Maintaining a holistic view is critical to Comprehensive Team effectively challenge each other’s thinking flexible to ensure that we are best serving the success. There are many interconnected and & Integrated Plan and push each other further to uncover and needs and culture of Ralph Mitchell Zoo. simultaneously competing parameters that We have assembled this team of zoological maximize opportunities. On-site face time is a will define and shape the Master Plan. These professionals to collaborate with you who key component. We will not simply work in the Management include: animal welfare, guest experience, vacuum of our office and generate our own education messaging, conservation, bring a widely diverse range of experience Planning projects at their core are about ideas for you to approve. Our team will spend construction cost, sustainability, revenue, and specialized knowledge in all critical facets problem solving. Effectiveness and timeliness time at Ralph Mitchell Zoo with you. We will etc. It is important not to become hyper of the master planning process. Our team relies on having the right team and the right observe, listen, eat, imagine, dream, question, focused on any one of these in isolation. We includes zoological experts in: architecture, approach. Our team is balanced with a diverse and discuss with you. The synergy created in a will continually evaluate each decision on its exhibit design, campus planning, landscape group of professionals. architecture, business planning, revenue truly collaborative workshop will drive creative wider impact on the entirety of the plan. Our operations, education, veterinary care, ideas and innovative solutions. We believe in Our approach is to be: deliberate holistic management minimizes the wisdom of the African proverb, “if you want backtracking, maintains positive momentum, conservation as well as sustainable buildings ƒ Transparent to go quickly, go alone. If you want to go far, and helps to assure balance and integration of and campus planning. This group of passionate ƒ Holistic professionals is dedicated to collaborating with go together”. ƒ Consistent the plan. the Ralph Mitchell Zoo to create an Integrated Our team is solution-oriented. We meet The project team members will be consistent Master Plan which ties together all aspects of We believe that transparent communication challenges head on. We will always be from beginning to end. We do not the Zoo’s operation to further your mission. on all levels is key. Our goal is always to keep proactive to seek out multiple possible everyone fully informed at all times regarding: compartmentalize by phase. There will not be a Planning Approach solutions for any given situation. Inspired schedule, decisions, budgets, outstanding hand-off from one department to another. You creativity thrives when confronted with questions, action needed, and responsibilities will see the same core planning team members A successful plan begins with developing a challenging parameters. Keeping the main for each. From the first workshop through the at the first workshop and the final presentation. relationship with you where creativity can goals in view at all times, our team will leverage last we will lead intentional discussions. We will The overall primary point of contact will not naturally flourish. Listening and learning from our combined experience, creativity and ensure that no team member lacks information change. Consistency is important to overall you to truly understand your position, needs, diligence to produce exciting, client-centered about the process or next step. When completeness and quality of the plan. challenges and goals is essential to delivering solutions.

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