MOBILEORDER-AHEAD Tracker™

JULY 2017 MOBILEORDER-AHEAD Tracker™

How dine-in restaurants are embracing mobile order-ahead 5Page 5 (Feature Story)

Retailers and restaurants expand mobile ordering programs How TGI Fridays Is Page 10 (News and Trends) 10 Feeding Growth With The latest mobile order-ahead provider rankings Mobile Order-Ahead 16Page 16 (Scorecard) MOBILEORDER-AHEAD Tracker™ Table of Contents

What's Inside The latest headlines on both restaurants and retailers looking to satisfy a growing hunger for mobile 03 ordering programs by expanding existing offerings, and news from players around the space.

Feature Story Gail Seanor, senior director of marketing for TGI Fridays, on how the company has used mobile 05 order-ahead offerings to attract new customers to the restaurant.

News and Trends 10 The latest notable headlines from around the mobile order-ahead world.

Scoring Methodology 15 PYMNTS’ criteria for evaluating and scoring the top apps in the mobile order-ahead space.

Scorecard The results are in. 16 See this month’s top scorers and a provider directory featuring 51 major players in the space.

About 39 Information on PYMNTS.com.

FULL SPEED AHEAD FOR MOBILE ORDER-AHEAD

According to recent research, restaurants that have introduced Meanwhile, the mobile app for Shake Shack is no longer advanced ordering apps are seeing an increase in customers — exclusive to Apple users. The company recently announced it and nearly three-quarters of surveyed consumers have adopted had teamed up with digital ordering provider Olo and mobile mobile order-ahead apps. What’s more, those customers are product agency Fuzz to roll out an Android app in the wake of spending more per order, on average, than customers making its iOS app’s success. Shake Shack reported the iOS app was orders in a physical location. downloaded more than 200,000 times in the four months it’s been live. In addition to increased customer spend, there are added benefits to offering mobile ordering for restaurants. Mobile But Amazon may have a plan that could make individual ordering technology has proven to help increase efficiency in mobile ordering apps obsolete. The company recently restaurants, and the labor costs associated with mobile orders introduced its new Pay Places offering — partnering with average approximately 30 percent less than in-store orders. restaurant chain TGI Fridays, which already offers its own mobile ordering app — to allow customers to place an order With so many benefits surrounding the technology, it should at any restaurant offering mobile or online ordering via Pay come as no surprise that the providers who introduced it are Places. Currently, orders can only be made for the TGI Fridays now looking to widen its use. Over the past month, several menu, but Pay Places is just getting started, and more restaurants with existing mobile order-ahead capabilities merchants will likely be added soon. expanded and added to their offerings. TGI Fridays finds new customers with mobile order- Here’s a quick snapshot of some notable mobile order- ahead ahead news items from the last month: Even dine-in restaurants are looking to expand their use of Walt Disney World is now offering more mobile ordering mobile order-ahead technology. Last year, TGI Fridays rolled options. The company recently added the capability to its out a mobile order-app, and saw takeout sales climb by 30 D-Luxe Burger location in Disney Springs. The theme park percent in less than 12 months. Now, the company is looking expanded its mobile meal service options after initially rolling to widen its mobile services by becoming the debut partner of out ordering apps at multiple dining locations inside the Amazon’s Pay Places mobile ordering service. Animal Kingdom in May. In an interview, Gail Seanor, the company’s senior director of marketing technology, told PYMNTS that the company’s mobile order-ahead efforts have all been about one thing: creating new customers.

July Tracker updates This edition of the Tracker features a directory of 51 ranked players from around the mobile order-ahead space, including six new additions: Argo Tea, Costa Vida, El Pollo Loco, McAlister’s Deli, TGI Fridays and Which Wich.

1.9 Billion $38 Billion food orders were denotes the projected placed via a mobile value of the mobile device in 2016. order-ahead space by 2020.

41% 50% 71% of consumers reported buying marks the average increase of consumers have more fast food as a result of in consumer interaction with adopted mobile mobile order-ahead technology. restaurant technology since 2015. order-ahead apps.

Five Fast Facts

We saw really significant growth from it, so we wanted to expand that experience and give them more ways to connect with Fridays.

GAIL SEANOR senior director of marketing technology at TGI Fridays TAPS. CAN YOU HEAR THEM?

They’re the almost-silent beat of the mobile embracing mobile order-ahead services with an eye on finding ordering revolution. new customers via digital opportunities. The company first introduced mobile ordering capabilities in 2016 through its Loaded potato skins — tap. Pan-seared pot stickers — tap. own branded app, an offering that was originally part of an Place order — tap. effort to increase what the company refers to as “off-premise sales” — or, as average people are more likely to call it, “take- Mobile order-ahead technology has changed the game for out.” restaurants, even for those that aren’t focused on speed. But could declining consumer appetite for downloading lots of According to Gail Seanor, senior director of marketing individual apps (the mobile variety) add a new ingredient to the technology at TGI Fridays, the results have been largely revolution? positive. The company has seen a 30 percent increase in off-premise sales since enabling online mobile ordering While mobile order-ahead services are increasingly popular capabilities less than 12 months ago, Seanor said — all at various types of restaurant concepts, they’re most without change to in-store revenue. commonly associated with quick-service restaurants (QSRs) — restaurants which strive to get customers in and out as But with recent research indicating 50 percent of smartphone quickly as possible. users do not download any new apps in a given month, Seanor said TGI Fridays wanted to do more around online But, as mobile technology becomes more popular in the dining ordering, outside of its own app, to reach people who had not industry, casual eat-in restaurants like TGI Fridays are also

previously been TGI Fridays customers. To that end, the company recently became the first restaurant partner in Amazon’s Pay Places service. Currently available in select Under the hood U.S. markets, the Pay Places offering is designed to allow GAIL SEANOR OF TGI FRIDAYS ON COMBINING consumers to directly access third-party services — like THE IN-STORE AND TO-GO EXPERIENCES mobile order-ahead features from a variety of restaurants — via Amazon’s app.

With the introduction and popularity of mobile-order In a recent interview with PYMNTS, Seanor discussed TGI apps and services, casual dine-in restaurants like Fridays’ experience with mobile order-ahead services, and TGI Fridays are embracing digital to-go services. In the company’s digital roadmap. a recent interview with PYMNTS, Gail Seanor, senior “One of the things that has been most critical for Fridays director of marketing technology for TGI Fridays, [is] to help promote off-premise sales via mobile ordering,” explains how the company is working to meld its in- Seanor said. “We’re really looking for ways to expand that and out-of-restaurant experiences. and make things easier for our guests, and we partnered “When it comes to mobile ordering and take out, with Amazon primarily to help expand those capabilities.” we find that no matter how they order, these are predominantly new customers, people who say, ‘I didn’t know Fridays could do that.’

And what we’ve seen, in general, is that once those ...when we add a new take-out method, its typically customers do find out about online or mobile ordering — bringing in new customers to the restaurant, not or another take-out service — they tend to order different [items] than existing customers. They tend to have a customers who already come here to dine-in. 7.5 percent higher average check, and part of that is the different approaches we can take to upsell and offer messages — find other ways to increase ticket size. But what we really want to do is recreate the in-restaurant Appetite for app-based dining experience for those off-premise customers. TGI Fridays first rolled out a branded smartphone app in One of the next things we want to do with mobile 2014, focused on helping guests find nearby restaurants ordering, that we’re really excited about, is the opportunity and promotional offers. But, to satisfy customer demand to bring the social occasion out of the restaurant. So, if for modern payment options, the company revamped the you’re having an occasion where maybe you would go app and released an update in 2016. out to celebrate and you can’t come in for one reason or another — say someone is injured or needs a babysitter — The redesigned app debuted with only one new capability: we want to create a similar atmosphere in a take-out and enabling dine-in customers to pay for meals at their at-home experience.” tables via mobile device, allowing them to skip having to wait and pay checks from their servers. With the update, the company saw adoption spike. Seanor said the app

experienced a 65 percent usage and adoption increase in “We’ll send someone who has ordered ribs emails and the first few months, prompting further mobile application messages about rib offerings as opposed to chicken,” Seanor development. explained. “It’s also time-based. So, if you have placed an order at six o’clock, at five o’clock we’re going to send you a “Once we decided to offer the mobile payment capability, we message asking you to repeat your order… often we’ve found found that guests were really interested in using it,” she said. that those messages result in orders because [it] makes it “We saw really significant growth from it, so we wanted to really easy and painless for customers to reorder at a time expand that experience and give them more ways to connect [when] they are probably figuring out what they’re eating [for with Fridays.” dinner].”

The company released another update in the fall of 2016, Mobile order-ahead’s app-nostic future? giving guests the option to order meals to-go from their phone, Seanor also noted that personalizing the experience for tablet or computer. individual customers means giving them new options to access TGI Fridays’ service.

Because the company knew there were many consumers ...we’re committed to using mobile who would not be willing to download individual apps for TGI Fridays — or other retailers and restaurants, for that matter — technology to [create] an easier Seanor said the brand chose to partner with Amazon to reach new customers who aren’t connecting with the brand via its and more personalized experience. own mobile offering.

“We’ve found that no matter how they are ordering, when we add a new take-out method, its typically bringing in new Timing personalization customers to the restaurant, not customers who already come In the months since rolling out mobile and online ordering here to dine-in,” Seanor said. “So, we’re looking for strategic services, Seanor said TGI Fridays has learned many lessons partnerships to help us expand those options.” about what its customers want from a mobile offering — and, what they don’t want. Amazon’s Pay Places offering and the debut partnership with TGI Fridays are in the early stages, and Seanor said the Chief among those has been the importance of personalizing company is eager to offer services to new customers using digital experiences for individual customers. For TGI Fridays, Amazon’s app, along with possible future integrations. that now arrives in the form of personalized recommendations and calls to action based on a customer’s order history and “We’re definitely exploring all options, and we’re really habits. interested in how we can expand our use of technology and bring it further into our restaurant and experience,” said Seanor said these recommendations often result in repeat Seanor. “We’re going to continue our partnership with Amazon orders. Thirty-five percent of customers who receive and others, and we’re committed to using mobile technology messaging placing an order, even without coupons or other to [create] an easier and more personalized experience.” promotional discounts.

The PYMNTS.com Mobile Order-Ahead Tracker is designed to give an overview of the trends and activities across the mobile order-aheadMobile space and the Order companies Ahead that offer e mobile order-ahead solutions and services. Each month, the Tracker’s News and Trends section provides a comprehensive update of the latest goings-on among the major players in the mobile order-ahead space, along with the technology and solutions fueling the consumer-driven ecosystem.

Below is a visual representation of the mobile order-ahead ecosystem, which comprises how we organize the News and Trends from around Mobilethe space. Order Ahead Ecosystem ConsumerConsumer

Consumer Ordering Interfaces

MOBILE VOICE MESSENGER SMART CONNECTED APP ASSISTANT TV CAR

Consumer Acquirers

QSR BRANDED QSR AGGREGATORS

Integrators

QSR Acquirers

ORDER DIRECT ORDER AGGREGATORS

POSPOS

intention of boosting dragging sales. Subway is currently New players hit the scene testing other in-store innovations, including digital menu Papa John’s wants customers to ‘Start Order’ on boards, in-store Wi-Fi and third-party delivery services like Facebook Grubhub, Postmates and DoorDash on a small scale. Pizza chain Papa John’s is part of a new Facebook effort to have social-savvy diners place mobile food orders via the We all scream for… Baskin-Robbins mobile order- platform. Facebook recently rolled out its new “Start Order” ahead? button in conjunction with the pizza maker, following an Ice cream chain and 31 flavors purveyor Baskin-Robbins is announcement of the feature earlier this year and ongoing teaming up with DoorDash to offer a mobile ordering and beta tests with select users. The button allows users to delivery service to ice cream fans located near any Baskin- browse menus from nearby restaurants, add items to their Robbins location. Customers will be able to place orders for carts and place and pay for their orders, including tip, all in one a wide variety of ice cream products, including prepackaged place. quarts and sundaes. And, to entice customers to download the Baskin-Robbins app, the brand is offering a coupon for a free It’s the latest move in an ongoing strategy for both companies. four-ounce scoop of ice cream, as well as other promotions. Facebook previously debuted food ordering capabilities in 2016 through a partnership with Delivery.com and Slice. In According to reports, DoorDash is relying on insulated carriers those cases, however, customers had to search through each to prevent in-transit melting. There is a delivery fee for the restaurant’s Facebook page to browse menus and place orders. service, which is available via more than 600 quick-serve With the Start Order button, customers can now easily find Baskin-Robbins locations, including in cities like New York, locations and browse mobile ordering menus from one digital Chicago, Phoenix and San Francisco, among others. Baskin- space. Robbins had tested the retail service in approximately 60 restaurant locations prior to the rollout to the 22 pilot cities. Papa John’s is building on a history of digital experimentation. The company was one of the first quick services restaurants (QSRs) to offer online ordering (launched in 2001), made news for adding text-message ordering in 2007 and become the first national restaurant brand to launch a custom Apple TV ordering app in 2010.

Subway, the mobile order-ahead way When ordering their next Subway sandwich or salad, consumers of the sandwich shop can now reach for their phones. Subway recently introduced an app that allows customers to customize and pay for their sandwiches ahead of arrival — at 26,000 of the chain’s 27,000 stores — as part of a larger effort surrounding restaurant technology.

The company also announced plans to introduce three new ordering and information kiosks at every location with the

Noodles & Company launches loyalty app There’s a new way to get noodles: Noodles & Company recently unveiled its NoodlesREWARDS program. The rewards program serves up offers and information tailored specifically to each recipient, and there’s a sign-up reward of $3 off any order — valid for two weeks after joining the program — plus rewards for referring friends.

As the NoodlesREWARDS app learns customer preferences, it will serve-up personalized surprise offers. Customers participating in the rewards program can either scan their apps at the point of sale, open their NoodlesREWARDS apps and scan a receipt later or enter a receipt code online to apply points to their loyalty accounts. Orders placed through the app will automatically add points to their accounts.

Bringing mobile orders into uncharted territory Attempting to app-away hangry air travelers in Dallas Part of the consumer appeal of mobile order-ahead apps is the increased speed and control offered by the services. And, if Sadler’s hopes customers salivate over new pre- there is any group that could go for a faster, more-personalized ordering app experience, it’s air travelers, who are often pressed for time Sadler’s Wells Theatre, a fine arts venue in London, recently and stretched for patience. With this in mind, travelers coming debuted a new mobile and online ordering platform for in and out of Dallas Fort Worth Airport will be the first to try patrons. The theatre’s solution allows the more than half- the new technology — and, perhaps, become less collectively million visitors it hosts each year to place orders for items hangry. DFW recently announced it would become the first like food and wine and pay before entering the theatre. The airport in the U.S. to introduce a mobile food ordering option. intention for the platform is to cut down on lengthy waits at

To place an order, customers log into the official DFW airport concessions lines. app which then displays a list of two-dozen restaurants In a statement announcing the new app, Zuzana Galikova, the accepting mobile orders. Users select a restaurant, place an theater’s head of catering and events, said its launch is part of order and pay for it in advance, before being directed by the app an ongoing effort to update amenities and improve customer to the restaurant’s location and given a pick-up confirmation service. number.

But while these small businesses may be “in” on app-based Industry insights ordering, they are decidedly “out” on another major trend throughout restaurant industry: automation. One local Tucson Will BK or McD’s win the first stage of the mobile order- bakery owner who has made the mobile ordering switch said he ahead race? thinks automation technology will be a better fit for large-scale Some big names in the QSR industry rolled out their mobile corporation, like McDonald’s, compared to smaller businesses. ordering solutions last month. But the first names in fast food, This, he says, is thanks, in part, to the smaller customer base Burger King and McDonald’s, are still racing to see who will go local businesses serve. live with mobile-order capabilities first. Is the finish line finally in sight?

McDonald’s could be closing in on a win. The chain, which has been testing mobile ordering service in select U.S. markets, recently announced it would roll out mobile ordering and install digital ordering kiosks across the U.S. by year’s end. According to a McDonald’s spokesperson in an interview with Bloomberg, the company’s solution will offer multiple pick-up options, including via a location’s front counter, drive-thru or curbside.

But Burger King is likely not far behind. According to reports, Study sheds light on user habits the company began testing mobile ordering technology last Some good news for those that have begun offering mobile year and is preparing for a national rollout in the next few order-ahead apps: Mobile business is not expected to impact months. The chain is reportedly betting on a boost in sales the dining habits of typical customers. According to data from the launch of a mobile ordering app, considering the collection firm Sense360’s new survey of more than 21 company’s in-store sales fell by more than two percent in Q1 million customers using food-delivery apps like UberEats and 2017. Grubhub, there was no major short-term change in how often customers visited restaurants after installing a third-party app. SMBs embrace speedier ordering, but not automation While mobile order-ahead apps and technology may be Eli Portnoy, founder and CEO of Sense360, said the results associated with the biggest names (and big resources) in of the research indicate that fears about app-based sales the restaurant industry, some smaller players are also trying potentially cannibalizing in-store orders are likely unfounded. to get into the game. According to a recent report, several The survey also revealed several other interesting findings local outfits in Tucson, Arizona, including a bakery and coffee about customers embracing the mobile order-ahead revolution, shop, recently rolled out mobile solutions for their stores. and why they are adopting these apps. Frequent app-users Business owners who have added the tech to their operations tend to be from major metro markets, have a higher income told Tucson.com they were hoping for — and have seen — an than those who don’t use the apps and are more likely to increase in sales thanks to mobile app adoption, particularly visit newer, higher-priced brands such as Chipotle rather than among younger guests. standards like McDonald’s.

Satisfying hunger for more mobile order-ahead Disney’s expanding mobile order-ahead kingdom Walt Disney World managed to make another first in its 46-year history last month when it introduced mobile-ordering to a restaurant outside of a theme park. The company added the mobile ordering capability to the D-Luxe Burger location in Disney Springs, widening its mobile meal service options after initially rolling out ordering apps for multiple dining locations inside the Animal Kingdom in May.

With the addition of app-based ordering to the Disney Springs- based D-Luxe, a QSR known for big burgers, customers can customize their orders, pay for food using the app and pick up their meal in a designated mobile pick-up area — skipping long lines in the process. Payment can currently only be made via credit card, though there are reports that Disney is likely to add other payment options in the future. Could Amazon’s Pay Places make ordering apps Shake Shack app now comes in Android obsolete? iPhone users no longer have to share their shakes and fries While Shake Shack is expanding its mobile-ordering app to with mooching Android-toting friends. Shake Shack recently additional software platforms, a new offering from Amazon announced it had teamed up with digital ordering provider Olo could remove the need for mobile ordering apps altogether. and mobile product agency Fuzz to roll out an Android app in The company recently introduced its new Pay Places offering the wake of its iOS app’s success. The company reported the — partnering with TGI Fridays, which already has its own iOS app had been downloaded more than 200,000 times in the mobile ordering app — to allow customers to place orders four months since its launch. And, as is often the case, the at any restaurant offering mobile or online ordering via Pay average mobile ticket is larger than the average in-store ticket Places. — in Shake Shack’s case, by about 15 percent — and the Shack To use Pay Places, customers need only to open the Amazon App already represents 3 percent of the brand’s sales. mobile app and click on the drop-down menu tilted “Programs

Customers can use the app to order food and schedule a and Features.” By selecting Amazon Pay Places, customers pick-up time in 15 minute windows. Shake Shack and Olo are can then browse the TGI Fridays menu and place an order. continuing to optimize order timing, since demand will only Currently, orders can only be made for Fridays menu, but Pay continue to grow as the app reaches new platforms. The app Places is just getting started. Vice president of Amazon Pay, also contains trackers for favorite orders and food allergies, a Patrick Gauthier, told PYMNTS’ Karen Webster that the goal is location finder and access to nutritional information, events and simplicity of the Amazon shopping experience to merchants promotions. the world over.

From restaurants to retail — MOA making moves Buy online, pick-up at vending tower? It isn’t just restaurants looking to give customers more mobile Walmart is seemingly ready for the mobile order-ahead services, as retailers are increasingly investing in mobile revolution. The retailer, which already offers a host of mobile order-ahead offerings. According to a new study published by and online ordering options, is now giving customers the global commercial real estate services company JLL, mobile ability to place orders on its website and pick them up at sales are expected to account for $38 billion in retail revenue a designated Pickup Tower at select retail locations. Like by 2020 — a more than 10 percent increase since 2015 — as a vending machine, the Pickup Tower holds, retrieves and demand for mobile offerings continues to grow. While retailers dispenses orders placed online by scanning a barcode may be slower to adopt technology than the restaurant displayed on a customer’s smartphone screen. The transaction industry, James Cook, director of retail research at JLL, noted requires no employee direction — or interaction, for that technology will likely spread quickly throughout retail as matter. customers clamor for more mobile capabilities. The Pickup Tower is only for customers using the buy-online- “With anything that people want to get quickly, and [where] pick-up-in-store service, although a similar self-service kiosk there’s a queue involved, it makes sense that customers will is also in the works for customers who use Walmart.com to want a mobile ordering option,” Cook said in a release. shop for their groceries. A pilot is being tested in the parking lot of the Walmart Supercenter in Warr Acres, Oklahoma. When online grocery shoppers arrive at the kiosk, they key in access codes to trigger the machine to retrieve their orders. Employees pack orders into bins ahead of time and store them in the 20-by-80-foot kiosk building, which is equipped with freezers and refrigeration to keep food fresh.

MOBILE ORDER-AHEAD SCORING METHODOLOGY

Companies included in the Tracker Scorecard are the top restaurants providing mobile order-ahead as an integrated offering within their restaurant operations. Providers have been scored and ranked based on three primary mobile order-ahead criteria:

Ordering Loyalty App usage channels integrations

How orders can be placed How a customer can access How many people interact via the app, including their loyalty or rewards with the app, including whether orders can be made program account via a usage penetration rates, the through a branded app, third- businesses’ mobile app. number of monthly active party aggregator, messenger users and the average app or voice-activated app. session duration in seconds.

Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 50 100

Top Mobile Order-Ahead Provider

STARBUCKS Launch of mobile order service date: September 2015

The Starbucks mobile app allows users to order drinks and food in advance and pay for them via the app. Users can also find nearby locations, customize orders and view an estimated time frame for order pickup.

Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 42 92

DOMINO’S PIZZA Launch of mobile order service date: February 2012

Domino’s app is available on Android and iOS devices and enables customer orders in English and Spanish. It also allows user to access recent orders, get rewards and receive notifications. It also connects with Ford Sync to track orders or place them on the go.

Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 44 84

CHICK-FIL-A Launch of mobile order service date: June 2016

The app allows guests to customize their order, pay in advance and skip the line when picking up their meal. It also offers a new rewards program and allows customers to save and reorder favorite items.

Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 43 83

PAPA JOHN’S PIZZA Launch of mobile order service date: December 2010

The app allows customers to choose between delivery and carryout and features special offers. Users can also create accounts to save orders and earn reward points. The app also provides information on nearby locations.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 48 80 TIE

DUNKIN’ DONUTS Launch of mobile order service date: August 2012

The Dunkin’ Donuts app enables order-ahead. It also gives users free beverages on special occasions and integrates with the DD Card, Dunkin’ Donuts prepaid card.

Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 30 80 TIE

PIZZA HUT Launch of mobile order service date: August 2009

The app allows orders from a full and customizable menu. The app also helps customers find local deals and the closest stores. It has also the option to pay directly from the app and accepts voice orders.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 45 77

MCDONALD'S Launch of mobile order service date: August 2015

The McDonald’s app allows sends notifications. The app can also send notifications about national and local promotions and find nearby locations .

Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 35 75

BURGER KING Launch of mobile order service date: May 2016

Burger King is piloting an order-ahead tool via Facebook’s Messenger chatbot. This service would allow customers to place meal orders, select a pickup location and pay for purchases.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 41 73 TIE

WAWA Launch of mobile order service date: February 2017

The Wawa app allows Wawa Reward members to place and pay for orders via their smartphones. It also enables customers to pay in-store with a gift card as well as check their balances, earn rewards and find nutritional information.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 41 73 TIE

PANERA BREAD Launch of mobile order service date: April 2014

The app is designed to reduce wait times and speed service. It encompasses digital ordering, payments, operations and a revamped guest experience, whether customers choose to eat in or get an order to go. The app also allows for customized menus and use of the MyPanera loyalty program.

Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 21 71 TIE

WINGSTOP Launch of mobile order service date: August 2011

The app allows customers to order up to seven days in advance. Registered customers can save their orders to reorder in the future, customize their mix of flavors on each order and find the nearest store based on their location.

Loyalty Total Integrations Score Ordering App Usage Channels Score 17 25 29 71 TIE

TACO BELL Launch of mobile order service date: October 2014

The Taco Bell app offers location-based ordering. It allows users to pay via the app and pick up items without waiting in line.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 38 70

CARIBOU COFFEE Launch of mobile order service date: April 2015

The app allows patrons to pay with a mobile phone and access the Caribou Perks loyalty program. The mobile app also lets users add money to their Caribou account or manage settings.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 36 68 TIE

SWEETGREEN Launch of mobile order service date: February 2013

The app allows users to order from a full menu and access a rewards program.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 25 68 8 35 TIE

TGI FRIDAYS Launch of mobile order service date: July 2016

The TGI Fridays app allows patrons to order food and beverages for pick-up, pay directly from the table, find nearby Fridays locations, view the menu and add, check and claim points through the Fridays rewards program.

Loyalty Total Integrations Score Ordering App Usage Channels 25 Score 67 7 35 TIE

BJ’S RESTAURANT & BREWHOUSE Launch of mobile order service date: June 2014

The app allows customers to order ahead and to pay checks in advance. It also has an option to automatically seat customers in order to increase efficiency.

Loyalty Total Integrations Score Ordering App Usage Channels Score 25 67 7 35 TIE

TROPICAL SMOOTHIE CAFE Launch of mobile order service date: March 2016

The app enables customers to order food and link a credit or debit card to make on-the-go payments when ordering ahead. It also offers an automatic reward credit earning feature.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 34 66

EL POLLO LOCO Launch of mobile order service date: December 2016

The El Pollo Loco app allows customers to place and customize orders, choose whether to pick-up or receive orders via delivery and pay in advance. Customers can also earn reward points and save their order histories.

Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 39 64

QUIKTRIP Launch of mobile order service date: October 2015

The app allows ordering for now or a particular time. It also offers exclusive deals and offers. Payments can be made in the app, and customers to log in to save orders and preferences. The app also locates nearby branches for customers.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 31 63 TIE

BLAZE PIZZA Launch of mobile order service date: March 2016

The app enables guests to order and pay from smartphones and earn rewards including free meals. The app also provides an online order history, reordering capabilities and a nutrition calculator.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 25 63 0 38 TIE

COSTA VIDA Launch of mobile order service date: November 2015

The Costa Vida app features order ahead and rewards capabilities. It also displays special offers and encourages users to purchase gift cards for friends.

Loyalty Total Integrations Score Ordering App Usage Channels 25 Score 63 0 38 TIE

SHEETZ Launch of mobile order service date: August 2017

The Sheetz app allows customers to order, earn loyalty points, pay with saved gift cards and view nutritional information.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 29 61

FIREHOUSE SUBS Launch of mobile order service date: August 2015

The app allows customers to order online, find locations and earn rewards. Firehouse Rewards, their digital loyalty program, is available at all U.S. locations.

Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 20 60

SHAKE SHACK Launch of mobile order service date: October 2016

The app allows customers to place orders in advance and use promotional codes to earn free meals. Users can also create custom profiles and find local Shake Shack locations based on their GPS location.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 24 56

CHILI'S Launch of mobile order service date: September 2011

The app enables customers to find the nearest restaurant, put their name on the seating wait list, and order meals to-go. It also saves previous orders and integrates with the My Chili’s Rewards program.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 23 55

FREEBIRDS Launch of mobile order service date: June 2016

The Freebirds mobile app enables customers to place and track orders. The app also includes order history, gift card and rewards features.

Loyalty Total Integrations Score Ordering App Usage Channels Score 25 54 7 22 TIE

PEI WEI Launch of mobile order service date: September 2016

The Pei Wei app lets customers order and pay for meals in advance. It also saves order history, allows access to Pei Wei rewards program and displays special offers.

Loyalty Total Integrations Score Ordering App Usage Channels 25 Score 54 7 22 TIE

POTBELLY SANDWICH SHOP Launch of mobile order service date: March 2017

The app lets patrons place orders for pick-up or delivery. It also includes Potbelly Perks loyalty program, with which customers earn “smiles” that are later exchanged for meals.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 19 51 TIE

JERSEY MIKE'S Launch of mobile order service date: April 2014

Created in partnership with Splick.it and available both via Android and iOS, this app lets customers locate Jersey Mike’s restaurants, choose orders from the full menu, pay ahead and store favorite items for easy return ordering.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 19 51 TIE

CAVA GRILL Launch of mobile order service date: November 2013

The CAVA App, first launched in 2013, enables its customers to view the restaurant’s full menu, customize dishes, pay in-app and order in advance.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 16 48

WHICH WICH Launch of mobile order service date: June 2015

The Which Wich app enables customers to order and pay through the platform, and is also connected to Vibe Club Rewards, the restaurant’s loyalty program.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 13 45 TIE

ARGO TEA Launch of mobile order service date: November 2014

The Argo Tea app allows customers to pre-order and pre-pay for purchases. It also gives them the option to scan a mobile device to pay at the counter when picking up their orders, and offers rewards and loyalty features including a credit for downloading the app and rewards for every 10 visits.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 13 45 TIE

JAMBA JUICE Launch of mobile order service date: August 2015

The Jamba Juice app is intended to reduce wait times for guests and enhance the in-store experience. It also incorporates an updated brand look and feel and a redesigned digital customer experience.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 13 45 TIE

MOOYAH Launch of mobile order service date: May 2014

The app allows customers to place and pay for orders in advance. It also integrates with the Mooyah Rewards program, a loyalty program based on points obtained by scanning receipts.

Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 17 42

CHOP'T Launch of mobile order service date: November 2016

The app allows customers to place orders in advance to be picked up in-store, earning rewards. It shows the nearest restaurant and displays nutritional and allergen information about menu items.

Loyalty Total Integrations Score Ordering App Usage Channels Score 15 0 26 41

SUBWAY Launch of mobile order service date: July 2015

The Subway app lets customers place an order 15 minutes in advance. The app saves order history at participating locations.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 32 39

CHIPOTLE MEXICAN GRILL Launch of mobile order service date: January 2009

Chipotle’s mobile app allows iOS and Android users to place orders and pay for them. It also enables users to find nearby restaurants, see menu and nutrition information, and access recent orders.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 30 37

SONIC DRIVE-IN Launch of mobile order service date: May 2014

Users can place and pay for orders in advance. The app also allows app users to get early access to exclusive deals and events.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 25 32

MCALISTER'S DELI Launch of mobile order service date: May 2017

The McAlister’s Deli app allows customers to place customized orders, shows nearby locations and displays special offers.

Loyalty Total Integrations Score Ordering App Usage Channels Score 15 0 16 31

DENNY’S Launch of mobile order service date: May 2017

Denny’s app allows customers to place an order for takeout or delivery. Nutritional information is displayed. Orders can be tracked and are saved together with payment information.

Loyalty Total Integrations Score Ordering App Usage Channels Score 0 0 29 29

JIMMY JOHN’S Launch of mobile order service date: December 2014

The app allows patrons to order food and find the closest Jimmy John’s to pick it up. If costumer signs in, orders are saved and can be repeated.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 20 27

FIVE GUYS BURGERS AND FRIES Launch of mobile order service date: August 2011

Five Guys Burgers & Fries’ app was developed by OLO. The app allows mobile ordering and order history capabilities, among other features.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 15 22

APPLEBEE'S Launch of mobile order service date: April 2016

The Applebee’s app allows customers to order and pay ahead. Users can also create an account to save favorite orders and earn loyalty points.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 13 20

DONATOS Launch of mobile order service date: February 2017

The Donatos iOS app replaces the company’s previous website online ordering system. The app lets customers place orders and store past order information. Donatos also plans to launch an Android app soon.

Loyalty Total Integrations Score Ordering App Usage Channels Score 8 0 9 17

PORTILLO'S Launch of mobile order service date: August 2016

The app enables patrons to place their order for drive-through, or in-store pick up.

Loyalty Total Integrations Score Ordering App Usage Channels Score 0 0 11 11

WHITE CASTLE Launch of mobile order service date: February 2016

The White Castle mobile app allows customers to order and pay for meals on the go. It also allows customers to save their favorite meals for repeat ordering and gives special personalized offers based on a customer’s order history.

About The Tracker The PYMNTS.com Mobile Order-Ahead Tracker is designed to give an overview of the trends and activities across the mobile order- ahead space and the companies that offer mobile order-ahead solutions and services.

Questions? Comments? Brilliant ideas? We hope you like the Tracker and we welcome your feedback. Drop us a line at [email protected].

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