THE WHAT, WHY AND HOW OF ENTERPRISE 2.0

Constantin Gonzalez TS Ambassador

1 Web 1.0 And 2.0 Put Simple What Web 2.0 is About

Re-Use Share

Netvibes.com

Connect Enterprises Should Do the Same

Re-Use Share

Enterprise 2.0 Connect So, Why Is This Good For Business?

Re-Use Share >Focus on core >Spread DNA competencies >Create new >Avoid customers reinventing Enterprise 2.0 >Become a leader wheels >Interoperate Connect >Maximize Opportunities >Improve Awareness >Facilitate Innovation Sharing Is In Our DNA

OpenSolaris.org MySQL.org NetBeans.org ...and much more. .net OpenSPARC.net OpenOffice.org Blogs Share Minds...

... Making Business Transparent BTW: Here's Our Corporate Strategy

Invest Sharing Delivering Building in R&D Technology the Most Alliances Delivering Building Open and Network Computing to Broaden Innovation Free Communities Infrastructure Choice Solutions

SPARC 64 $2 billion annually xVM

Multi-platform Communities Pay Off • German Sysadmin Portal • Sysadmin Blog Aggregator • >600 registered Sysadmins • >50,000 ZFS Video d'loads • >9000 Podcast downloads • Minimum budget

systemhelden.com systemheroes.co.uk Knowledge Management 2.0 • Company social network • Support internal communities • Social document management • Community equity model • Know How -> Who Knows Who • Customer pilots Thank You!

Constantin Gonzalez [email protected] blogs.sun.com/constantin

11 THE WHAT, WHY AND HOW OF ENTERPRISE 2.0

Constantin Gonzalez TS Ambassador Sun Microsystems

1

Page 1 Web 1.0 And 2.0 Put Simple

Page 2 What Web 2.0 is About

Re-Use Share

Netvibes.com

Connect

Page 3 Enterprises Should Do the Same

Re-Use Share

Enterprise 2.0 Connect

Page 4 So, Why Is This Good For Business?

Re-Use Share >Focus on core >Spread DNA competencies >Create new >Avoid customers reinventing Enterprise 2.0 >Become a leader wheels >Interoperate Connect >Maximize Opportunities >Improve Awareness >Facilitate Innovation

Page 5 Sharing Is In Our DNA

OpenSolaris.org MySQL.org NetBeans.org ...and much more. Java.net OpenSPARC.net OpenOffice.org

Page 6 Blogs Share Minds...

... Making Business Transparent

Page 7 BTW: Here's Our Corporate Strategy

Invest Sharing Delivering Building in R&D Technology the Most Alliances Delivering Building Open and Network Computing to Broaden Innovation Free Communities Infrastructure Choice Solutions

SPARC 64 $2 billion annually xVM

Multi-platform

Page 8 Let's talk about how this vision fits with our strategy. We believe in encouraging participation in communities and sharing technology: Sun shares IP and creates partnerships to expand opportunities and drive volume. Then it's up to us and our partners to provide you with the best IT infrastructure to give you a competitive advantage. We do that by investing heavily in R&D to deliver innovation and breakthrough economics to you and by taking a whole systems approach to supporting you. That way, you can focus on achieving a competitive advantage with IT.

Invest in R&D: • Network infrastructureInnovation • Breakthrough economics • Thought leadership Sharing Technology • Building communities • Creating opportunities Network • Integration providing more innovation • Choice when you want it Communities Pay Off • German Sysadmin Portal • Sysadmin Blog Aggregator • >600 registered Sysadmins • >50,000 ZFS Video d'loads • >9000 Podcast downloads • Minimum budget

systemhelden.com systemheroes.co.uk

Page 9 Knowledge Management 2.0 • Company social network • Support internal communities • Social document management • Community equity model • Know How -> Who Knows Who • Customer pilots

Page 10 Thank You!

Constantin Gonzalez [email protected] blogs.sun.com/constantin

11

Page 11