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A Strategic Approach to the Caravan and Camping

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A Strategic Approach to Caravan and Camping Tourism in Western Australia February 2012 A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 1 DISCLAIMER AND CONFIDENTIALITY NOTICE A Strategic Approach to Caravan and Camping Tourism in Western Australia (“Report”) negligence or negligent misstatement) for any statements, opinions, information or is provided to the Tourism WA(“Principal”) by Tiritiri Matangi Pty Ltd ACN matters (express or implied) arising out of, contained in or derived from or for any 78528354767, trading as Brighthouse (“Brighthouse”) and The Prendergast Family omissions from the Report, except liability under statute that cannot be excluded. Trust ABN 520 123 179 790 trading as Starfish Business Solutions (“Starfish”). The Report and the information contained therein ("Information") are expressly for the The performance and operations of the any development opportunity may be use of the Principal. influenced by a number of factors, many of which are outside the control of Brighthouse and Starfish. No representation or warranty, express or implied is made It is not intended for and should not be considered to be advice upon which any by Brighthouse, Starfish or any of their respective directors, officers, employees, investment decisions or any action whatsoever should be undertaken. A condition for advisers or agents that any intentions, expectations or plans will be achieved either the disclosure of the Report to any other party ("Recipient") is that the Principal shall totally or partially or that any particular development proposed will be achieved. indemnify Brighthouse, Starfish and their respective directors, officers, employees, advisers or agents against any claim, which may follow the disclosure of the Report. Copies of this report may be distributed for the purpose of promoting further investigation of the development opportunity, provided that reference to the authors The Information contained in the Report or subsequently provided to the Principal, (Brighthouse and Starfish) is made on any subsequent distribution or publication. whether orally or in writing, by or on behalf of Brighthouse, Starfish or their respective Copies may not be made for a commercial purpose without the permission from employees, agents or consultants is provided on the terms and conditions set out in Brighthouse or Starfish. This work should be referenced as: A Strategic Approach to this notice. Caravan and Camping Tourism in Western Australia, Brighthouse and Starfish Business Solutions. The purpose of this report is to provide the Principal with Information relating to the development opportunity described in the Report. Brighthouse together with Starfish have prepared the Report, based on their experience and knowledge; information obtained from industry participants and published material. The Principal or any Recipient of the Report must make its own independent assessment and should not rely on any statement or the adequacy and accuracy of the Information. The Principal should not treat the contents of the Report as advice relating to legal, taxation or investment matters and should consult its own advisers. The Report does not purport to contain all the Information that the Principal or a Recipient may require. In all cases, before acting in reliance on any information, the Principal should Brighthouse Starfish Business Solutions conduct its own investigation and analysis in relation to this opportunity and should P O Box 1185, Mandurah Western 9 King William St, South Fremantle 6162 check the accuracy, reliability and completeness of the Information and obtain Australia 6210 p. +61 8 6467 7772 f. +61 8 9467 independent and specific advice from appropriate professional advisers. p. +61 8 94678620 f. +61 8 9173M. 0429 928 667 95245388M. 0418 915 532 [email protected] Neither Brighthouse nor Starfish makes any representation or warranty (express or [email protected] implied) as to the accuracy, reliability or completeness of the Information. Brighthouse, Starfish and their respective directors, employees, agents, and consultants shall have no liability (including liability to any person by reason of A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 1 CONTENTS Regional Profile: Australia’s Golden Outback Tourism Region ............................ 29 Regional Profile: Australia’s Golden Outback Tourism Region (continued) ........ 30 DISCLAIMER AND CONFIDENTIALITY NOTICE ................................................................. 1 Star Ratings and Quality of Existing Supply .............................................................. 31 ACRONYMS ..................................................................................................................... 4 Issues Raised in Consumer Feedback ................................................................... 32 EXECUTIVE SUMMARY .................................................................................................... 5 Marketing Groups ..................................................................................................... 34 CURRENT PROFILE OF THE CARAVAN PARK INDUSTRY .................................................. 8 Ownership Groups .................................................................................................... 34 Status of the Caravan and Camping Industry Sector .................................................. 8 Consolidation and Ownership Groups ...................................................................... 34 Australia ................................................................................................................. 8 Co-Location of Facilities ............................................................................................ 35 Western Australia ................................................................................................. 10 ADEQUACY AND AVAILABILITY OF DATA SOURCES ...................................................... 37 Visitor Statistics - Tourism Regions ...................................................................... 12 Changes to the ABS Survey of Tourist Accommodation ....................................... 37 "Hot Spots" - High Demand Areas ........................................................................ 14 Small sample sizes for regional visitation in the National Visitor Survey (NVS) and International Visitor Survey (IVS) - Tourism Research Australia .......................... 37 Caravan Parks and Campgrounds with 40 or More Sites ..................................... 17 Department of Environment and Conservation (DEC) data ................................. 37 Key Statistics for Identified Priority Areas ................................................................ 18 Department of Local Government Data incomplete ............................................ 37 EXISTING CARAVANNING AND CAMPING INFRASTRUCTURE ....................................... 20 Low level of response from most Local Government Authorities ........................ 37 Overview for Western Australia ............................................................................... 20 Caravan Parks low level of response .................................................................... 37 Number of Facilities by Tourism Region............................................................... 20 List of ablution facilities and dump points not complete on the National Public Number of Facilities by Regional Development Commission (RDC) Area ............ 20 Toilet Map ............................................................................................................ 37 Estimated Number of Sites by Tourism Region .................................................... 21 No definitive list of authorised overnight rest areas ............................................ 37 Approximate Number of Sites by Regional Development Commission (RDC) Area SWOT ANALYSIS ............................................................................................................ 38 .............................................................................................................................. 21 Strengths ................................................................................................................... 38 Number of Powered Sites in Caravan Parks and Campgrounds with 40 or More Sites ...................................................................................................................... 22 Weaknesses .............................................................................................................. 38 Department of Environment and Conservation Managed Sites .......................... 23 Opportunities ............................................................................................................ 39 Regional Profiles ....................................................................................................... 24 Threats ...................................................................................................................... 39 Regional Profile: Australia’s Coral Coast Tourism Region ................................... 24 KEY ISSUES, TRENDS AND IMPACTS .............................................................................. 40 Regional Profile: Australia’s North West Tourism Region ................................... 25 Consumer Issues ......................................................................................................
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