CAROLOGUE A Publication of the Historical Society

stablished in 1855, the South Carolina Historical Society E remains true today to the original mission set forth by its founders: to collect, preserve, and publish the history of South Carolina. In keeping with the third part of that mission, the Historical Society publishes Carologue, its general-interest history magazine and newsletter, four times each year. Carologue is circulated to nearly 3,000 well- educated, affluent, and community- minded Historical Society members from all parts of South Carolina, the United States, and the world.

The majority of South Carolina Historical Society members are 40 years of age and older, with average incomes exceeding $75,000. Two- thirds make their home in the South Carolina lowcountry. Conservative yet cosmopolitan, our members possess strong interests in history, historic preservation, environmental protection, antiques, art, and literature. They are frequent purchasers of books, A National Historic Landmark magazines, collectibles, real estate, and professional services.

The Historical Society’s generous members often share their he lady driving past the of the “Fighting Stallions” on Highway 17 made a decision. “We’re going additional acres to build a winter home but very soon after to today” she said to her husband, “We the acquisition they decided to devote much of the land as issues of Carologue with friends, family, and colleagues, keep saying we’re going to see what’s there and today we’re a protected wildlife refuge and to dedicate another parcel going to nd out.” What they found is a place where history, of land as a sculpture garden. In 1931, the Huntingtons art, and nature merge seamlessly. A place nestled within established Brookgreen Gardens as a non-pro t corporation the 60-mile stretch of South Carolina’s coast known as the and opened it to the public the following year.  ey wanted Grand Strand where one of the most signi cant collections to attract visitors who might not ordinarily go to an art increasing its target audience exposure well beyond the print of sculpture by American artists in the world is showcased museum and to engage art lovers in a deeper appreciation for under a canopy of historic live oak trees, native plants, and the natural world and its delicate environments.  owers.  e place is Brookgreen Gardens and for more than Over the years, the beauty of the gardens, the natural 75 years visitors have come to marvel at its beauty. surroundings, and the animals in their native habitats have  e idea for Brookgreen Gardens was born in 1930 when awed millions of visitors. Open daily, this National Historic run. Carologue also reaches thousands of non-members philanthropist Archer M. Huntington and his wife, the Landmark o ers tours, classes, cultural events, exhibitions, famous sculptor , read a real estate and festivals.  ese programs shed light not only on the brochure about “Four Colonial Estates on the Waccamaw sculpture, plants, and animals seen at Brookgreen, but also River for sale.”  e price was $225,000 for 6,635 acres of on the rich history of the South Carolina Lowcountry. through nearly 300 institutional subscribers, including land that stretched from the to the Atlantic So like the lady driving past the entrance, make the Ocean.  ey purchased the property plus several thousand decision to see for yourself what Brookgreen Gardens is all about. For more information call libraries, universities, and historical societies around the world, (800) 849-1931 or visit www.brookgreen.org Admission is Good for 7 Days! as well as through distribution at Historical Society events and Located on Highway 17 between Murrells Inlet and Pawleys Island. in its museum. SIZES AND RATES 2019 CAROLOGUE CALENDAR (Dates are subject to change.) Spring 2019 Full page Full page Ad space closes/all artwork due: April 26 (with bleeds) (no bleeds) Anticipated distribution: June 7 8.75”w 7.5”w Summer 2019 x 11.25”h x 10”h Ad space closes/all artwork due: July 5 1X: $400 1X: $400 Anticipated distribution: August 16 4X: $1280 4X: $1280 Fall 2019 Ad space closes/all artwork due: September 13 Anticipated distribution: October 25 1/2 page 1/2 page Winter 2019 (horizontal) (vertical) Ad space closes/all artwork due: 7.5”w 3.625”w November 22 x 4.875”h x 10”h Anticipated distribution: January 17 1X: $250 1X: $250 CIRCULATION 4X: $800 4X: $800 Carologue, the quarterly general- interest magazine of the South Carolina Historical Society, is sent to nearly 3,000 members. 1/4 page 1/8 page DEMOGRAPHICS 3.625”w 3.625”w According to surveys sent to our x 4.875”h x 2.375”h members, South Carolina Historical 1X: $175 1X: $100 Society members are well-educated, 4X: $560 4X: $320 affluent, and involved in the community. They often share their issues of Carologue with friends, increasing its ART SPECIFICATIONS exposure. Please submit your color (CMYK) or grayscale artwork as a Age: 40-80 years old, with equal gender .pdf, .tif., or .jpg file to [email protected]. Files distribution must be at least 300 dpi and scaled to actual size. Average Annual Income: $75,000 and up Interests: History, historic preservation, environmental protection, antiques, art, literature Geography: Two-thirds of Historical Society members live in the lowcountry. Purchasing Habits: Our members are frequent buyers of books, magazines, collectibles, and real estate. They also travel frequently, attend events of special interest, and hire professional services.

Please use these guidelines when making your choice for advertising in an upcoming edition of Carologue. If you have any questions regarding this information, please contact Lauren Nivens at [email protected].