International Journal of Computer Engineering and Applications, Volume V, Iss II, Feb 14

EMERGING TRENDS IN INDIAN MARKET Haseena Rahmath P1, Prof.Saoud Sarwar 2

1 M.Tech scholar, Department of Computer Engineering Al-Falah School of Engineering, Dhauj, Haryana, India 2H.O.D, Department of Computer Science and Engineering, Al-Falah school of engineering, Dhauj, Haryana,India

ABSTRACT:

Last few years, cloud computing is a hot topic in IT industry. Cloud computing offers a great flexibility to the end user such as pay per usage scheme, minimum information technology overhead, on-demand services and various other things. India is a global leader in providing IT services but in India people have a restricted access to resources which open an emerging cloud computing market in India. With cloud computing, people can access their data and software virtually based on usage-based pricing scheme, so they don’t want to purchase costly hardware and software. People only require simple input and output devices and an connection. Entrepreneurs, Universities and Government can do their services without acquiring a mass computation power. This paper discusses various opportunities and challenges in Indian cloud computing market and the major cloud computing service providers in India. It attempt to understand the major sectors where the cloud computing has been adopted and major challenges involved in the adoption of cloud computing. It also discusses various future prospects of cloud computing in India.

Keywords: Cloud computing, future prospects, service providers, adoption, challenges

[1] INTRODUCTION

India is a global leader in providing IT services. Indian Cloud Computing market is growing each day. In India, people have a restricted access to resources to enfold innovation. The infrastructure has always been a problem for the country. With cloud computing on hand, people don’t have to worry about the expenditure associated with costly hardware and software required for storage and maintenance of data.

[1.1] WHAT IS CLOUD COMPUTING TECHNOLOGY?

Cloud Computing technology provides IT related resources like computing, platform, network, storage, application, system security as a service. With Cloud computing, people can access to their data and software on the go, with simple input and output devices as well

Haseena Rahmath and Prof. Saoud Sarwar 29 EMERGING TRENDS IN INDIAN CLOUD COMPUTING MARKET

as an internet connection. There is no need for large and expensive hard-drives and processors capable of operating them. People don’t need to worry about data loss and the large amount of space required for storage of huge data.

These services follows Usage-based pricing model, which is familiar to us such as mobile bill, electricity bill, internet bill, etc. In this, we don’t need to pay anything extra. Hence, the research and development needs of the country can be easily achieved through the inexpensive solutions offered by cloud computing.

The most common cloud computing service models are IaaS, PaaS and SaaS. In Infrastructure as a service (Iaas), the Infrastructure such as storage servers or application server is accessed over internet on rental basis instead of using them by purchasing and installing it.In (Paas), a platform that is used to develop a software application can be accessed over internet on rental basis instead of purchasing and installing it on our server or system. In (SaaS), software application can be accessed over internet on rental basis instead of purchasing and installing it on our system.

Common cloud computing deployment models are: public cloud, community cloud, private cloud and virtual public cloud. Public cloud required significant investment. It can be used by any one. Generally large organizations like Google, Microsoft and Amazon owned them. Generally a group or organization, mainly research based organization, built community cloud, so that they can share information themselves. In community cloud, anyone outside of the specific group could not access information from this cloud. An organization can exclusively use or access private cloud. The private cloud can be maintained by the organization itself, or by any third party. Hybrid cloud or virtual private cloud is the Combinations of both private and public clouds.

[2] CLOUD COMPUTING MARKET IN INDIA

India has an excellent potential and future for cloud computing. India is the second largest user of Mobile in the world and it has the highest rate of adoption for mobile devices, which attracted big players in Indian mobile market. Similar to the mobile era, the Cloud Computing would be the next big buzz word. Cloud Computing is totally web-based. Currently the internet service is very poor in rural India. The moment internet service become wide spread, the accessing /need of cloud become more important.

30 International Journal of Computer Engineering and Applications, Volume V, Iss II, Feb 14

Provider Name Base Location Cloud Offering Cloud Type TCS India ITaaS IaaS + SaaS Reliance Data Reliance Cloud Computing Center India Services IaaS+SaaS+PaaS Wipro Technologies India Wipro w-SaaS SaaS Infosys Bangalore, Cloud based Solution for Auto Technologies India Sector SaaS Netmagic CloudNet,CloudServe, Solutions Mumbai, India PrivateCloud Iaas Zenith InfoTech Mumbai,India PROUD IaaS IaaS + on Demand Cynapse India Mumbai, India Cyn.in SaaS OrangeScape Chennai,India OrangeScape Cloud PaaS Synage Mumbai, India DeskAway SaaS Wolf Frameworks Bangaluru,India Wolf PaaS PaaS

Source: compiled from respective companies web sites.

[3] ADOPTION OF CLOUD BY VARIOUS ENTITIES Cloud computing benefits to every segments of India’s economy including SMEs, education system and the Government. The Adoption rate of the cloud technology in the Indian public sector is on fast pace. Some noteworthy adoptions of cloud systems are the following:

E-governance: The State Government of Jammu & Kashmir has adopted cloud computing for its e-governance services. These services include cloud based ration cards, birth/death certificates, and recruitment services for citizens. In order to roll out these services, the spare infrastructure from the data centers in Madhya Pradesh was used. The use of this cloud computing model allowed the Government to actually implement these services in the extremely small time frame of just 60 days. In addition, there were practically zero initial costs incurred. Implementations such as the one in Jammu and Kashmir are indicative of adoptions in the future.

Education system: The Delhi Public School has over five thousand students and three hundred staff members. For easier and faster school wide messaging solution, DPS is using Microsoft’s Live@edu service. This cloud service improved both the intra-school communication and the parent teacher communication. By cloud computing, the schools, colleges and universities can focus on their research and development, without worrying about the resources required for such activities. Hence they can embrace latest innovation at an affordable price.

SMES: Indian SMEs are the key benefiters of cloud computing. SMEs are playing an important role in industrial economy of the country. The Fourth Census of the SME Sector

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indicates that this sector employs 59.7 million persons over 26.1 million enterprises [2]. SMEs contribute towards 45 percent of the manufacturing output and 40 percent of the total export of the country [2]. SMEs use online websites such as eBay and Amazon to sell their products domestically and abroad. SMEs software necessities are not much complicated. SMEs can easily outsource these IT requirements to a cloud provider and focus on their core business. In near future, by adopting Cloud Computing, people can run their office at home with their business on cloud. New Start-up-companies don’t required to invest money on IT infrastructure at the beginning .They can acquire the infrastructure as their business grows.

Large Companies: Sterlite Technologies play a key role in providing transmission solutions for telecom and power industries. When manageability and cost value for an on premise messaging solution become a major concern, Sterlite decided to opt for cloud service . Earliar they had been using a non-cloud, on premise solution for the majority of their employees. Sterilite moved more than 1000 employees to the Google cloud solution. There are many other large companies that have moved to Google’s cloud.

Indian call center: The Indian call centers also extensively benefited from cloud based services. They got benefits in the form of low personnel costs, facilitation of teleworking for the local call center staff, and the handling of email, instant messaging, and fax queries using the same portal. India being a call center destination for the biggest US and European companies, cloud computing and its applications have an important role to play in this market.

[4] WHAT IS INHIBITING ADOPTION OF CLOUD COMPUTING IN INDIA?

The main factors that restrict the adoption of cloud computing are the following:

1) Possible downtime. The reliability of internet connection is major issues while we put our small business on cloud environment. When the internet connection is down then we are become offline. The most reliable cloud computing service providers even suffer server outages now and then.

2) Security issues. How much safe the data that we put in the cloud? Cloud computing in other words we can say internet computing. So whatever we are putting on cloud is that we are putting on internet. So if we have applications that involves some data that we are not comfortable having on internet then we should not use cloud computing on such applications. The most reliable established cloud computing providers’ claim that they have the most sophisticated data security systems, since data security is a big concern to all and any one can utilize it in their business. As the small business is concerned, transferring their business to cloud would improve the security, since the small business could not afford the expense of implementing its own servers.

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3) Cost. If we compare the cost of an application which is installed and run by the organisation itself with an application on cloud computing, at first glance, the application on cloud may appear much cheaper than the one which run and maintained by in-house, but we should ensure that we're comparing apples with apples. Does both application gives same features and if not, is the application on cloud is missing any important features? Most cloud computing providers follows utility-based pricing scheme and they claim that they charge only for what we use, but most of the providers request us to commit a predetermined contract apart from the actual use. Therefore we should look carefully at the pricing plans and the features of each application.

4) Inflexibility. Cloud computing vendor may have their own proprietary applications or formats, so be careful while choosing the vendors so that their services should suits to your business needs. For example, in Google Docs spreadsheet we could not insert a document that is created using another application. Also we should make sure that the cloud computing service has enough flexibility to add or subtract cloud computing users in accordance with our business growth.

5) Lack of support. Customer Support is a much desired feature in web application. Every customer wants their problem to be solved in urgent basis. But too many cloud-based apps make it difficult to get customer service promptly. So we should make sure that switching of application on to cloud will not affect the customer satisfaction.

6) Legal Framework. Indian Cloud Computing market is growing at a phenomenal pace and is expected to touch a billion USD by 2015[16]. Though it is very favourable to start-up companies and SMBs, the lack of legal framework for Cloud Computing in India is restricting the management team to switch their business to cloud. If the vendor loses our data or the data accidently leaked then there should be a legal framework in place that holds the Cloud vendor responsible for these mistakes. The lack of Data Protection/Privacy Law in India creates worries the CXOs of mid-to-large organizations for accepting cloud services. Unless we have proper legal frameworks, the large companies will not come forward to adopt cloud services and this in turn affect the start – up companies operating in this space.

[5] THE FUTURE OF CLOUD COMPUTING

Cloud computing is a paradigm shift from computing as a product to computing as a service. With cloud computing, there are many changes in the traditional way of computing. As per expert’s comments, it is going to be a most adopted computing model in future. So we can say cloud computing has a very promising future.

In a survey conducted by some reputed organization, it is seen that in next decade, 70 percent of Americans would get benefit from cloud through various applications for both

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personal and official use [17]. This is not a surprise or exaggeration since we are already adopting cloud and its various applications in phenomenal rate. Popular examples of adoption of cloud computing in our day-to-day life is using emails, connecting social media, watching movies and accessing pictures etc via smart phones.

Some of the factors that make future of cloud computing is more promising are the following: 1. High Availability of internet: The high-speed internet connection makes the cloud computing technology omnipresent all over, in almost all web applications. We are approaching to that point slowly but consistently. Wide presences of internet, even in villages, open a new window in education, banking, research, healthcare and various other sectors. People can use those service with very little cost with the help of cloud computing.

2. No more frequent software updates: In order to access various applications and data with ease, we used to spend much time and effort in downloading and installing or updating different versions of programs or softwares. With cloud computing technology, these programs and softwares are on the cloud servers, so we don't need to download and install the various versions for small usage. So to access email or to do some calculation on excel or to go through a spread sheet, we don’t want their specific software, everything will be very easy with the arrival of cloud computing.

3. Hardware not a constraint at all: In Conventional computing, we need to purchase costly hardware and software to run our application, But with cloud computing we don’t want to worry about the purchasing of hard drives with large storage capacity in order to keep data, as we can store it on cloud. There is no need to worry about the data loss since a complete back up of our can be stored on the cloud. So in essence, we can say computers become thin devices, they are just for interfaces to communicate with cloud computing.

4. Unlimited entertainment options: With the emergence of cloud computing, the entertainment options become wide open as the hardware or software is not at all required. Buying amazing games or updating latest software will become history. Mobile phone can offer 3D games to entertain our kids by utilizing clod computing application.

5. Medical treatments become simplified: The application of cloud computing is not constrained to entertainment or gaming sectors, it can be extend into the fields of medical sciences too. Most modern medical treatment requires computer assistance and they require pooled searchable data for biomedical experiments. Cloud computing can play a key role here and with it data processing can do very easily.

6. Easy Weather Forecasting: Weather forecasting also can do more easily with cloud computing technology by coupling its various applications with advanced climate models.

7. Education at our doorstep: Educational institution can deliver education on the doorstep of learners over an interface by using cloud and its various applications. Anyone who can access

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internet can join courses provided by the institutions; hence if we failed to get admission in some reputed university then also we can learn many things.

7. Wallets become history: The era of traditional wallets became disappeared with the arrival of smart phones. Smart phones coupled with cloud computing technology make our day to day life easier. Now we don’t want to go to a travel agency or an internet cafe to book our air line ticket, just need a smart phone with internet connection. From contact details to our shopping needs, ticket booking and everything we can do by our smart phone. We can even store our driving license or election identity etc in cloud via our smart phones in coming years.

8. Saving golden hour during disaster management: Whenever a disaster happens, the most difficulty we face is identifying the victim’s location. If we have accurate location service facilities then we can utilize the important hours to help the victims instead of wasting the golden hours by locating them. Satellite and aerial imagery in conjunction with cloud computing can provide improved location services so that we can locate them in a very short span of time.

9. Anyone can be entrepreneur: New Start-up usually faces issues in aggregating infrastructure in terms of both hardware and software. But with cloud, they don’t want to worry about on those initial costs, as it provides various solutions to their IT related problems. Hence with little investment, anyone can be an entrepreneur.

[6] CONCLUSION Cloud computing is a paradigm shift from computing as a product to computing as a service. Cloud computing changed the traditional way of computing in large extend. With the invention of more segments, we will see our entire desktop, laptop would become invisible and we only need lightweight devices, just to interface to the cloud computing technology. All our computing and storage needs will become outsourced to cloud environment. Indian Cloud Computing market is growing at a phenomenal pace. But the main hindrance for adopting a cloud technology is network infrastructure of the country, but with the introduction of 3G, our countries internet availability become more promising so let’s keep our fingers crossed and hope for the best.

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REFERENCES AND BIBLIOGRAPHY

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