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Ichrie 2017-18 August 2017 Volume 31 • Number 8 CHRIE International Council on Hotel, Restaurant, & Institutional Education • 2810 N. Parham Road, Suite 230 • Richmond, Virginia USA 23294 Telephone: 01 (804) 346-4800 • Fax: 01 (804) 346-5009 • [email protected] • www.chrie.org ICHRIE 2017-18: Committees The Value of Time Amit Sharma is President for ICHRIE and Robert Bosselman is Chair of the CHRIE Associate Professor at Pennsylvania State FutureFund™ Committee and Professor at University. Iowa State University. As I write this article, we are Next summer we will celebrate getting ready for the ICHRIE Annual ICHRIE’s 72nd Anniversary as a Conference in Baltimore. Activities professional association. While a throughout the year, and the annual conference, are 72nd year is usually no real milestone, the occasion probably our most visible symbols of team work at ICHRIE. should give you a moment to reflect. What did it take Behind the scenes, though, there are several committees for that first group of professionals to gather together that are working round the year on numerous issues that in downtown Chicago in 1946? They were a diverse pertain to our association and its activities. As we begin group – hotel industry leaders, high school educators, the new operational year at ICHRIE, I thought this might college and university faculty, and representatives from be a good time to re-introduce you to these committees, the various hospitality and tourism industries of the their work, and the respective Chairs. We hope you will day. However, they were drawn together for a common consider joining one of these committees. We need your cause – to position the field of hospitality and tourism help to make our academy stronger. Here are your choices! education as that of professional education, developing the next generation of leaders for the field. In other Awards Committee: Helps determine the recipients words, it was all about the future. of the annual awards given at the Annual Convention. (Chair: Margaret Steiskal) Those leaders of 1946 would likely be pleased to see the fruits of their labor. Today the field of hospitality and Bylaws, Policies, and Procedures Committee: This tourism education is a global field. While there exists committee ensures to review the Bylaws and other no known accurate count of just how many programs procedures of the organization to make sure they are and students are studying this discipline, a safe estimate clear, accurate, and consistent. (Chair: Alecia Douglas) would be that there are likely over a thousand four- year college programs, and an equal number of two- CHRIE FutureFund™ Committee: The CHRIE FutureFund™ year or technical programs. There are likely hundreds Committee is responsible for raising monies for the CHRIE of high school level programs. The number of enrolled FutureFund™—an endowment fund of International students is likely close to a half-million individuals. CHRIE. (Chair: Robert Bosselman) While the field is never going to be confused with the traditional educational disciplines of history or math, we Conference Committee: The responsibilities of this do represent a very strong niche field of study. Each committee include developing a prototype for site program continues to focus on developing the talent for selection, select the site, develop templates for the the industry of the future. convention, suggest possible themes, assist in identifying a list of convention speakers, coordinate on site operations, As we look towards Palm Springs and the 72nd Annual evaluate the convention, develop events development, Conference, take a moment to reflect on what it means identify possible sponsors, and monitor the budget for, to position for the future. It is often a leap of faith, and promote the Annual Convention. (Chair: Lea Dopson) and very often you are not around to experience it. But continued on page 4 continued on page 8 August 2017 CHRIE Communiqué 1 A New Generation Kathy McCarty, Chief Executive Officer, International CHRIE The ICHRIE board of directors—under the direction of our new ICHRIE President Dr. Amit Sharma—has been focusing time and attention on our list of priorities for the products and services we provide members in the coming year. Each board member CHRIE Communiqué was asked to develop a list of priorities for the 2017-2018 timeframe and we are beginning the process of determining (USPS) 734-430 (ISSN) 1042-5918 how to make this long list of goals a reality. is published monthly by the International Council on Hotel, Restaurant and Institu- With the growing percentage of our ICHRIE membership being tional Education, at 2810 North Parham millennials, it is clear we will need to recognize and include this latest Road, Suite 230, Richmond, Virginia USA generation’s values, attitudes and lifestyles into any planning process 23294. Periodicals postage paid at Rich- we undertake to achieve our organizational priorities. And millennials mond, Virginia and at additional offices. appear to have reinvented what to expect of the future. Postmaster: Send address changes to Much attention has been focused on the unorthodox things that young CHRIE Communiqué people supposedly care more about than their older colleagues. An IBM The International Council on Hotel, Res- study discovered, however, that millennials want many of the same taurant and Institutional Education, things their older colleagues do. There may be different preferences 2810 North Parham Road, Suite 230, on smaller issues but when it comes to overarching work goals, Richmond Virginia 23294 USA millennials are nearly identical to their more experienced colleagues. Telephone 01.804.346.4800; FAX 01.804.346.5009 Millennials view the workplace through the same lens of new technology Email: [email protected] as any other aspect of their lives: instant, open and limitless. The era they www.chrie.org have grown up in has shown them that nothing is a guarantee. Instability and rapid change are the norm. To millennials, time no longer equals Membership in ICHRIE includes a money. It is a limited resource to be spent wisely and actively managed. subscription to CHRIE Communiqué. Nonmember subscriptions are US $65 To remain competitive, businesses need a fresh approach that reflects US$75 in Canada new values, attitudes and lifestyles. Today’s younger generation US $85 Internationally. lives in a world where physical presence is optional. Banking, renting movies, hanging out with friends, going to school and ordering dinner Publisher: Kathy McCarty have all transformed from a ‘place you go’ to a ‘thing you do’ from any connected device. Millennials view work in the same way; not to © 2017 International Council on be measured by hours at a location, but by the output of what you do. Hotel, Restaurant and Institutional Education. Millennials are leading the way in prioritizing job flexibility. Millennials don’t just want to spend their time earning a paycheck; they We are pleased to recognize the want to invest time acquiring the skills and knowledge they need to grow following ICHRIE members for both personally and professionally. This is a revolutionary shift from the exceptional contributions: traditional sense and the best training programs today are rich learning International CHRIE Partners 2017 experiences that tap into employee interests, passions and career goals. American Hotel & Lodging Finally, more so than previous generations, millennials place great Educational Institute importance on social causes and sense of purpose. Millennials want to know Cornell University how their daily labors are aligned to what the company is doing as a whole Cvent and if a company’s concern with social responsibility matches theirs. In the Johnson & Wales University most recent Deloitte Millennial Survey, six in 10 respondents said “sense of Knowledge Matters purpose” is part of the reason they chose their current employer. Marriott Penn State University What has long been hailed as ‘the future of work’ is already upon us, STR and International CHRIE has to move forward right now to meet the values of our most valuable www.chrie.org asset–our members. 2 CHRIE Communiqué August 2017 North East North American Federation News “Winter is Coming” and the Markham Bagnera (Treasurer), Tarik Dogru (Director of NENA Federation is Ready Research), Paul Bagdan (Director of Membership) and Erinn Tucker is President of NENA Federation Rick Lagiewski (Director of Marketing) set a new bar of ICHRIE & Faculty Director at Georgetown in fiscal and research accountability while extending University. hospitality to our members, conference attendees and sponsors. As a result, our conference attendees included “Different roads sometimes lead members representing academic institutions, workforce to the same castle.” ― George R.R. development organizations and international attendees. Martin, writer, inspired Game of Awards were given to poster presenters for innovation in Thrones series both concept and delivery. While writing my first Communique article, I am embarking on two highly anticipated events: 1) the 2017 ICHRIE Annual Conference hosted in Baltimore, MD, USA and 2) the seventh season premiere of the wildly popular HBO cable series “Game of Thrones” (GOT). Based on the book series A Song of Ice and Fire by George R.R. Martin, the books follow several “houses” in fictional worlds whose members are at various places in life trying to accomplish different goals. The houses are usually located in various regions located in the Figure 1. 2017 NENA Federation Regional Conference, April 1, 2017. Reprinted with north, south, central and west. While this permission. is one very small piece of an intricately, complex storyline, I learned some big lessons regarding leadership and strategy from the show and serving one Additionally, two NENA members watched over us when year as Vice President of NENA. My Top 2 learnings are: they departed to the National ICHRIE board, but made sure we were supported with knowledge. Ajay Aluri and Lesson #1: Dragons are the Answer Ruth Lee O’Rourke…we thank you.
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