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Usa.Canon.Com/Eos ©David Stoecklein VOL ©Joe Buissink ©Darrell Gulin ©Rick Sammon ©Bruce Dorn ©Tyler Stableford usa.canon.com/eos ©David Stoecklein VOL. 4.03 Canon has produced over 70 million EOS-series interchangeable-lens cameras* and over 100 million EF lenses worldwide**. Innovative technology has made the EOS System a leading icon in the imaging industry. Canon sensors and processors work Celebrating Master Your Creativity. in concert with advanced camera designs for impressive quality that befits Canon’s superb lenses. Canon PowerShot cameras, * printers, projectors and software solutions complement the EOS System to create stunning visuals 100 Million EF Lenses Produced Worldwide and help photographers realize their vision. 2014 marks the production of Canon’s 100 millionth EF Lens! Since the first EF lens was introduced in 1987, Canon EF lenses have played an integral role in the world of photography. In fashion, sports and broadcast news, on the cameras of many of the world’s finest photographers and filmmakers, Canon has been a leader in innovation, reliability and optical brilliance. By merging superb image quality with cutting-edge technologies, by endlessly pushing for faster, more accurate performance, implementing new materials and optics for robust designs, Canon EF lenses have stayed on the cutting edge, enabling photographers and filmmakers to create stunning images, time and again. © Adam Jones © Eddie Tapp © Tyler Stableford © Hanson Fong © Rick Sammon EOS CAMERAS EF LENSES SPEEDLITE FLASHES EOS SYSTEM ACCESSORIES CINEMA EOS SYSTEM EOS EDUCATION & INSPIRATION Rugged construction, photographer-friendly features, A unique blend of hyper-advanced optical, Canon Speedlite flashes are the ideal light source for Canon accessories are the best way to enhance Compatible with EF Lenses, Cinema EOS cameras are The Canon Digital Learning Center and Canon Live and compatibility with the entire line of EF lenses and microelectronic, and precision manufacturing EOS cameras. They are technologically advanced to EOS System performance and get the most out of Canon’s entry into the world of cinematography. Learning serve to educate, inform and inspire EOS EOS accessories help make Canon EOS cameras technologies, EF Lenses are perfected in Canon’s help provide perfect exposure and illumination with EOS cameras. There are solutions for virtually any camera users. Learn from professionals how to get the Cinema EOS 76 benchmarks for performance, ease of use, and quality. laboratories and proven in the field. just about any subject. shooting situation. maximum out of your EOS camera. EF Lens 100 Million 4 EF Lens Technology 46 Speedlite Technology 62 Batteries 68 Canon Digital Learning Center 82 EOS Technology 10 EF Lens Lineup 52 Wireless Flash Photography 64 Wireless File Transmitters and POWERSHOT CAMERAS Canon Live Learning Built on some of the same technologies as EOS cameras, 83 EOS Cameras 26 EF Lens Chart 58 Speedlite Lineup 65 GPS Receivers 70 Professional Service and Support PowerShot cameras offer spectacular quality and 84 EOS System Chart 39 EF Lens Accessories 60 Speedlite Accessories 66 Remote Control & Accessories 71 Canon Professional Services control in a compact and easy-to-use body. 85 EOS Comparison Chart 41 Viewfinder Accessories 72 Video Recording Size and Time 44 Peripherals 74 PowerShot Lineup 80 Image Format and Capacity Chart 44 Bags & Cases 75 PowerShot Technology 81 * Refers to film and digital EOS-series interchangeable-lens cameras produced from 1987 to Feb. 2014. ** Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014. * Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014. Celebrating 100 Million EF Lenses Produced Worldwide* 2014 marks the production of Canon’s 100 millionth EF Lens! Since the first EF lens was introduced in 1987, Canon EF lenses have played an integral role in the world of photography. In fashion, sports and broadcast news, on the cameras of many of the world’s finest photographers and filmmakers, Canon has been a leader in innovation, reliability and optical brilliance. By merging superb image quality with cutting-edge technologies, by endlessly pushing for faster, more accurate performance, implementing new materials and optics for robust designs, Canon EF lenses have stayed on the cutting edge, enabling photographers and filmmakers to create stunning images, time and again. * Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014. Optical Brilliance. EF 24mm f/1.4L II USM 100 Million Times. EF-S 18–135mm f/3.5–5.6 IS STM From their introduction in 1987 to the present, from the first lens to one produced today, EF lenses represent Canon innovation at its finest. Since 1946, every Canon lens has been EF 40mm f/2.8 STM conceived, designed, engineered and produced in-house to provide photographers with EF 35–350mm f/3.5–5.6L USM EF 400mm f/4 DO IS USM state-of-the-art optics that enable them to capture some of the world’s most stunning images. Canon places tremendous importance on research and development in order to provide the very best to the photographers and filmmakers that use Canon equipment. EF 35–105mm f/3.5–4.5 EF 100mm f/2.8L CN-E30–300mm T2.95–3.7 L S Macro IS USM EF-S 18–55mm f/3.5–5.6 EF 24mm f/2.8 IS USM EF 35–70mm f/3.5–4.5 EF 50mm f/1.8 EF 300mm f/2.8L USM EF 50mm f/1.0L USM EF 400mm f/5.6L USM EF 75–300mm f/4–5.6 IS USM EF 300mm f/4L IS USM EF-S 18–55mm f/3.5–5.6 USM EF 70–300mm CN-E50mm T1.3 L F EF 8–15mm f/4L EF 28mm f/2.8 IS USM EF 200–400mm f/4L IS USM f/4–5.6L IS USM Fisheye USM Extender 1.4x FL-F 300mm f/5.6 FD 55mm f/1.2 AL FD 300mm f/4L 1946 1969 1971 1978 1987 1989 1993 1995 1997 2001 2003 2008 2009 2010 2011 2012 2013 2014 Seeking The Perfect Image Motivated by the need to develop lenses to ideally Canon’s first camera The first L-series lens Introducing the World’s first fisheye World’s first super-telephoto complement their cameras, Canon produced its USM (Ultrasonic Motor) lens to use a UD lens featuring an Optical first EF lens with a zoom lens for shooting zoom lens with built-in extender*1 first in-house camera lens: the Serenar 50mm f/3.5 I. World’s first camera lens Image Stabilizer fluorine coating both circular and Serenar means “clear,” a perfect representation of with USM*1 the influence behind the first Canon lenses. Introduction of rectangular full-frame fisheye photos*1 IS (Image Stabilizer) World’s first large-aperture aspherical SLR EF-S Lenses lens with automatic diaphragm control World’s first interchangeable As digital SLR photography began to World’s first wide-angle Introduction of lens for 35mm cameras with an phase out traditional film photography, single focal-length lenses with Production of the Optical Image Stabilizer*2 Canon introduced its first digital-only Hybrid IS built-in Optical Image Stabilizer*1 lens series, EF-S. EF-S lenses take Introduction of EF Lenses advantage of Canon’s digital APS-C World’s first interchangeable SLR Canon’s first camera lens to use fluorite Canon’s first camera lens to use a Super UD lens 2 100 Millionth sized sensors, resulting in smaller, camera lens to employ Hybrid IS* As autofocus began to revolutionize photography in the second Cinema Lenses more lightweight designs with brilliant half of the 1980’s, Canon’s engineers designed the EOS System As Canon’s influence into the world of professional optical performance. around the brilliant EF mount. Capable of transmitting exposure and moviemaking became more and more significant, EF Lens distance information quickly, the EF mount enabled the first EF lens, World’s first interchangeable zoom lens for Canon introduced the amazing Cinema EOS System combining amazing autofocus speeds with stellar optics in designs SLR cameras with a 10x magnification ratio*1 of cameras and optics. Designed to meet the exacting that propelled Canon toward the 21st Century. standards of professional cinematographers and videographers, Canon’s Cinema Lenses are critical World’s largest aperture AF SLR lens*2 DO (diffractive optics) Lens SWC (Subwavelength Coating) in helping them to realize their creative visions for STM (Stepping Motor) Canon’s first in-house developed camera lens: the big screen. Serenar 50mm f/3.5 I World’s first camera lens to incorporate World’s first camera lens to employ SWC*3 World’s first lenses to drive an Canon’s DO lens elements*2 AF system with STM*1 *1 Among interchangeable lenses for SLR cameras. *2 Among interchangeable lenses for 35mm SLR cameras. *3 Among Photographic lenses. EOS CAMERAS Advanced 14-bit A/D Conversion EOS cameras employ 14-bit converters to One of the many process the output of the imaging sensor. “ benefits of the Canon Compared to the 12-bit converters used full-frame CMOS in most digital cameras, the Canon design sensor is the ability helps ensure smoother tonal transitions, more it gives me to shoot natural gradations, and superb color fidelity. APS-C (1.6x) handheld in extreme RAW images are recorded at 14 bits so that low-light conditions. processed 16-bit TIFF images contain the full Even when shooting Full-Frame (1.0x) range of tonal values captured by at a very high ISO, When using the same lens with different cameras, the the sensor.
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