STRATEGY FOR Grade 2014-2017 JULY 2014 Australian Cricket’s Vision To be Australia’s Favourite Sport

Cricket NSW’s Vision To Ignite Australia’sNSW: Favo Leadingurite Australia’sSport in Australia’ Favourites Biggest Sport State

SCA Aspiration To prepare and deliver cricketers with the capacity to play first-class cricket while ensuring players at all levels have access to enjoyable and satisfying experiences

1 2 3 Increase participation substantially and 4 5 CNSW Strategic Grow cricket’s NSW fan base significantly Energise NSW Cricket and be a positive force Be the No.1 producer of talent in Australian Cricket inspire the next generations of NSW players, Significantly grow investment in NSW Cricket Pillars especially via the BBL in Australian cricket at a crucial time of change fans and volunteers

SCA Strategic Deliver satisfying cricket experiences to Number of players, coaches and umpires Protect and enhance local infrastructure Provide world class leadership ensuring Significantly grow investment and raise Pillar Sydney Grade cricket players, volunteers delivered from Sydney Grade Cricket with the to support participation in the local Sydney Grade Cricket remains the the profile of Sydney Grade Cricket Interpretation and supporters. capacity to succeed in First Class cricket community strongest grade competition in Australia I. Sydney Grade Cricket is regarded as the I. Sydney Grade Cricket is the No 1 producer of I. SCA strategy and performance clearly I. Maximise the value of the SCA’s Performance premier ‘grade’ competition in the Sydney talent for Australian cricket. I. Grade cricket clubs support participation communicated to all NSW cricket stakeholders sponsorship portfolio targets to 2015 Metropolitan region II. Ensure the delivery of highest standards coaching outcomes in their geographic region on an annual basis II. Increase SCA media coverage by xx % II. The SCA are engaged with and support two and sports science activities II. Ensure maintenance of facilities footprint II. Review the place of the SCA to support cricket vibrant BBL sides III. National Formats, Rules and Regulations are across Sydney metropolitan area in the Sydney Metropolitan region replicated in grade competitions III. SCA competition regarded as the benchmark IV. Continue to produce elite level umpires to the competition among all Grade / Premier cricket national umpiring panel competitions in Australia. A. Deliver a series of activities that engage with local A. PLAYERS A. Where appropriate support the introduction of A. ADMINISTRATION A. Implement commercial guidelines for the SCA Main supporting media and government i. NSW players and developed players represent ‘cricket councils’ providing a coordinated Ensure the best management and governance and the SCA Clubs strategies B. Support and drive vibrant and successful BBL 30% of State Contracted cricketers annually. approach to developing the game in a local structures are in place to deliver the SCA Strategy, B. Review the sponsorship assets of the SCA and teams that engage all NSW fans – especially kids, B. PATHWAY geographic NSW Cricket strategy and in turn contribute SCA Clubs and develop suite of sponsorship females and families – including by: i. All underage Cricket NSW Academy programs B. Development and distribute of a suite of effectively to the Australian Cricket Strategy packages i. Aligning all grade clubs with the Sixers run as complimentary to Sydney Grade Cricket, participation programs that can provide income i. Retain and attract top class leaders to the C. Sign a major sponsor of the SCA or Thunder Sydney Grade Cricket is crucial to the pathway streams for grade cricket clubs (in2Cricket, SCA committee and associated groups D. Implement SCA Club Participation agreement ii. Developing an exchange of benefits and talented player development. T20Blast etc) ii. Ensure management processes are robust linked to criteria grant application and end of year between clubs and BBL teams to meet C. COACHING C. In close consultation with the Sydney Grade and performance-focused report revised and KPI’s created key outcomes i. Implement a Coaching Structure which Cricket clubs and Local Government , develop iii. Communicate proactively with SCA E. Complete rebranding of Sydney Grade enhances player development through a long-term strategy for the provision and stakeholders - including, delegates, affiliates, Competition following a review of brand values structured well planned training sessions. preservation of the clubs’ playing and training volunteers, players, government, media, F. Develop and execute an integrated marketing ii. Ensure all grade Club coaches have current facilities commercial partners and CA – to ensure and communications strategy for Sydney Grade Level 2 accreditation as a minimum. D. Secure state and local government funding for clarity and support for the NSW Cricket Cricket aimed at raising local community and iii. Engage with Cricket NSW Coach Education Sydney grade cricket Strategy media awareness and Development Manager. E. Ensure CNSW General Participation Grants iv. Clubs develop strategic plans which cascade G. Increase Social Media by XX % iv. Attend coaches conference, organized and CA Club Funding Grant applications are down from , Cricket NSW and seminars and coaches forum, applied for and end of year report submitted SCA Strategic Plan v. Utilize Cricket Australia Coaches website to and are used according to CA stated keep up to date with information and requirements. Create KPI’s for continual technology. improvement. F. Extend the reach of Sydney Grade Cricket to vi. Complete Grade Club Coaching grant include regional NSW zones. application and end of year report, create KPI’s for continual club improvement. G. SCA reputation excellent with all stakeholders vii. Utilize Cricket NSW Coach Support, available (based on annual survey) as extra resource at training sessions. viii. Coach development via attendance at state team and 2nd XI training and games. ix. Clubs must develop coaches as well as players, Clubs must create succession plans and grow their own coaches, each club to run minimum of 1 x Level 1 Coaching course per season for graded players, and seek out Level 2 candidates. x. Engage qualified strength and conditioning personnel, Utilize the Cricket NSW Sports Medicine and Science handbook

FORMATS

i. Adopt First Class formats, rules and regulations for all competitions.

D. UMPIRES i. Continue to produce and deliver elite level umpires to the national umpiring panel and Increase the quantity and quality of umpires in Sydney Grade Cricket..

CNSW Staff Member – BBL GMs CNSW Staff Member – David Thompson CNSW Staff Member – Cameron French CNSW Staff Member – Bruce Whitehouse CNSW Staff Member – Brett Richardson SCA Committee Member – Craig Hambleton SCA Committee Member - Josh Lalor SCA Committee Member - Brian Freedman SCA Committee Member - Andrew Falk SCA Committee Member - Craig Hambleton