2017 PRODUCT MANUAL WE’RE DEDICATED TO IMPROVING YOUR GAME

AT , WE INNOVATE FOR EVERY KIND OF GOLFER. WHETHER YOU’RE A TOUR PRO OR A RECREATIONAL PLAYER, THERE’S A TECHNOLOGY-PACKED SRIXON BALL BUILT JUST FOR YOU. SO CHOOSE SRIXON AND GET MAXIMUM PERFORMANCE, OPTIMIZED FOR YOUR GAME.

2 3 TOUR-PROVEN TECHNOLOGY FOR MODERATE SWING SPEEDS

A SOFTER E.G.G. CORE™ OPTIMIZES DISTANCE AND ACCURACY The AD333 TOUR’s lower- compression Energetic Gradient Growth Core™ can be fully compressed by moderate swing speeds. This results in less backspin and sidespin so full shots go farther and also straighter*.

3RD GENERATION SPIN SKIN™ PROVIDES TOUR-CALIBER CONTROL The new Spin Skin is a proprietary, soft, elastic coating that creates higher friction at impact for tour-level spin control approach shots and greenside pitches.

THE 338 SPEED DIMPLE PATTERN™ INCREASES DISTANCE AND CONTROL, ESPECIALLY IN THE WIND The 338 Speed Dimple pattern, the same pattern used on tour by Srixon staffers, helps to increase distance* by reducing drag. The low-drag design also improves accuracy in all wind conditions.

*Statements based on data gathered from an independent Golf Laboratories test commissioned by Srixon, shown on Pages 6-9. 4 DRIVER PERFORMANCE – DISTANCE With AD333 TOUR, Drives Consistently Go Farther

The lower-compression Energetic Gradient Growth Core reduces backspin and works together with the new 338 Speed Dimple pattern to generate incredible distance*. Compared to higher-compression competitor tour balls, the AD333 TOUR is the right choice for moderate swing speed players looking to maximize distance off the tee.

DRIVER DISTANCE – AVERAGE OF 85 MPH AND 95 MPH SWING SPEEDS **

224

223 223.3

222.5 222 222.1

221

220 220.0 TOTAL DISTANCE (YDS)

219

218 Volvik Callaway SRIXON S4 Pro V1 Chrome Soft AD333 TOUR

Independent test results clearly demonstrate the AD333 TOUR goes farther off the driver at moderate swing speeds than more expensive, higher-compression tour balls. Priced up to £20 less than the competition, the clear distance gains reveal AD333 TOUR is the better choice for moderate swing speed golfers.

*Statements based on data gathered from an independent Golf Laboratories test commissioned by Srixon. **Data gathered from an independent Golf Laboratories test commissioned by Srixon. Results conducted with robot testing consisting of 12 center shots of each ball model at each swing speed, using a TaylorMade M2 Driver, 10.5˚, in standard R (85 mph swing) and S (95 mph swing) flex shafts. 5 DRIVER PERFORMANCE – CONSISTENT ACCURACY Lower Driver Spin for More Accuracy Off the Tee

Along with low backspin off the tee, The AD333 TOUR creates lower sidespin than higher- compression tour balls. Reduced sidespin means the AD333 TOUR delivers more accuracy with the driver*. With less slice, less hook, and less overall dispersion, the AD333 TOUR is the best option for moderate swing speed golfers seeking better control off the tee.

DRIVER SPIN – AVERAGE OF 85 MPH AND 95 MPH SWING SPEEDS **

3200 Independent testing shows 3100 3110.9 the AD333 TOUR has 3085.7 3000 3065.2 lower driver spin than more expensive, higher- 2900 compression tour balls. 2800 Lower driver spin helps

SPIN (RPM) SPIN (RPM) 2798.1 2700 create longer, more accurate 2600 drives for moderate swing speed golfers. 2500 Volvik Titleist Callaway SRIXON S4 Pro V1 Chrome Soft AD333 TOUR

DRIVER DISPERSION – AVERAGE OF 85 MPH AND 95 MPH SWING SPEEDS **

2 Callaway LEFT-RIGHT DISTANCE Volvik S4 Chrome Soft BALL DISPERSION CONTROL 1 SRIXON AD333 TOUR 3.3 yds 1.5 yds

SRIXON 0 AD333 TOUR Volvik S4 4.2 yds 2.2 yds Callaway Chrome Soft 3.8 yds 2.8 yds -1 Titleist Pro V1 4.5 yds 1.8 yds Titleist Pro V1 CARRY DISTANCE DISPERSION (YDS) DISPERSION DISTANCE CARRY -2 -3 -2 -1 0 1 2 3 Lower side spin produces less dispersion. LEFT/RIGHT DISPERSION (YDS)

*Statements based on data gathered from an independent Golf Laboratories test commissioned by Srixon. **Data gathered from an independent Golf Laboratories test commissioned by Srixon. Results conducted with robot testing consisting of 12 center shots of each ball model at each swing speed, using a TaylorMade M2 Driver, 10.5˚, in standard R (85 mph swing) and S (95 mph swing) flex shafts. 6 MID-IRON PERFORMANCE - PRECISION AD333 TOUR Creates Better Scoring Chances with Extremely Precise Iron Play

With remarkably tight dispersion, the AD333 TOUR is the perfect choice for moderate swing speed golfers seeking more accurate iron play.

While its high launch angle and penetrating ball flight produce exceptional iron distance, AD333 TOUR’s biggest benefit is incredible shot consistency.

Compared to the tour balls tested against it, the AD333 TOUR demonstrated significantly better distance control and a tighter overall shot area*— exactly what you need to create more scoring opportunities.

7-IRON CONTROL AND ACCURACY – 72 MPH SWING SPEED **

LEFT-RIGHT DISTANCE TOTAL BALL DISPERSION CONTROL SHOT AREA

SRIXON AD333 TOUR 2.2 yds 1.3 yds 2.2 yds2

Volvik S4 2.0 yds 2.5 yds 4.0 yds2

Callaway Chrome Soft 1.9 yds 3.5 yds 5.3 yds2

Titleist Pro V1 3.1 yds 3.4 yds 8.2 yds2

2

Callaway Chrome Soft 1 Volvik S4

SRIXON 0 AD333 TOUR

-1

Titleist Pro V1 CARRY DISTANCE DISPERSION (YDS) DISPERSION DISTANCE CARRY -2 -3 -2 -1 0 1 2 3 LEFT/RIGHT DISPERSION (YDS)

*Statements based on data gathered from an independent Golf Laboratories test commissioned by Srixon. **Data gathered from an independent Golf Laboratories test commissioned by Srixon. Results conducted with robot testing consisting of 12 center shots of each ball model at each swing speed, using a TaylorMade M2 Driver, 10.5˚, in standard R (85 mph swing) and S (95 mph swing) flex shafts. 7 GREENSIDE SPIN PERFORMANCE Tour-Caliber Spin Control with Spin Skin

The AD333 TOUR features Srixon’s proprietary 3rd Generation Spin Skin. A specialized elastic coating, Spin Skin enhances friction between the cover and the clubface. That extra friction increases greenside and approach spin, resulting in even better control on critical scoring shots into and around the green.

This latest generation Spin Skin is softer and more elastic than previous versions. It allows the AD333 TOUR to deliver the same tour-level control as substantially more expensive golf balls*.

APPROACH SPIN COMPARISON AT 32 MPH CLUB SPEED**

6000

5000 5083.5 4579.2 4620.9 4628.5 4000

3000

2000 TOTAL DISTANCE (YDS)

1000

0 Volvik Titleist Callaway SRIXON S4 Pro V1 Chrome Soft AD333 TOUR

Testing demonstrates that the AD333 TOUR provides greenside and approach spin that is comparable to significantly more expensive balls. These competitor balls offer no noticeable performance improvements yet cost up to £20 more, making AD333 TOUR the better choice for moderate swing speed golfers seeking tour-caliber spin and control.

*Statements based on data gathered from an independent Golf Laboratories test commissioned by Srixon. **Data gathered from an independent Golf Laboratories test commissioned by Srixon. Results conducted with robot testing consisting of 12 center shots of each ball model, using a Titleist SM6 56˚ Wedge at a 32 mph swing speed. 8 BETTER PERFORMANCE FOR YOUR GAME AT A BETTER PRICE

AD333 TOUR is the best choice for moderate swing speed golfers because it gives you maximum distance and tour-caliber control, all for a much lower price than higher- compression tour balls.

9 The new AD333 TOUR is a premium, 3-piece with a tour urethane cover and lower- compression core. It was designed especially for skilled golfers with moderate swing speeds who demand the performance and feel of a tour ball.

3RD GENERATION SPIN SKIN COATING Soft, elastic coating creates more greenside spin and better approach spin from any lie, especially from the rough. TOUR URETHANE COVER A soft, thin urethane cover provides tour-caliber greenside spin for total control. ENERGETIC GRADIENT GROWTH CORE ENERGETIC GRADIENT GROWTH CORE Advanced core construction promotes seamless COATING TOUR URETHANE energy transfer to maximize distance and optimize COVER ball performance on every shot. 338 AERODYNAMIC SPEED DIMPLE PATTERN Optimal dimple design reduces drag and increases lift for maximum distance and a more stable, penetrating flight in any wind conditions.

Swing Speed: 75+ MPH Launch: Mid-High Greenside Spin: High

SPECS

Construction 3pc Cover Material Urethane 338 SPEED Cover Hardness 36 DIMPLE PATTERN Cover Thickness 0.50mm Compression 72 Dimple Number 338

Available in Pure White. 10 NOTES

11