Sports Sector Strategy (2011 – 2016) Second Edition – July 2011
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Sports Sector Strategy (2011 – 2016) Second Edition – July 2011 Qatar Olympic Committee (QOC) P.O. Box: 7494 – Doha, Qatar Telephone: +974 449 44 444 Fax: +974 449 44 479 www.olympic.qa QOC Copyrights CONTENTS Foreword 4 Executive Summary 6 Overview 10 Sports Sector Strategy, 2011-2016 (SSS) 13 Sector Results 16 Indicative Resource Requirements 34 Management Arrangements 35 Monitoring and Evaluation 36 References 39 Members of Sport Task Team 40 Annex 41 Sports Sector Strategy (2011 – 2016) Saoud Bin Abdulrahman Al-Thani Qatar has enjoyed unprecedented global Secretary General, recognition in sport in recent years and Qatar Olympic Committee continues to advance through targeted efforts aimed at creating a safer, healthier and more peaceful society. Qatar invests heavily through Foreword the Qatar Olympic Committee (QOC) and its partner clubs, sports federations, the Aspire Zone Foundation and other strategic allies, to increase the supply of sport and active recreation facilities, develop athletes, host international competitions and raise awareness of the benefits of sport and physical activity. The Qatar National Vision 2030 (QNV 2030) sets out the principles for Qatar’s sustainable and balanced development, based on a vibrant and prosperous economy that provides economic and social justice, stability and equal opportunity for all. In order to operationalise the goals and objectives of QNV 2030 and to provide a coherent basis for planning, Qatar’s first National Development Strategy 2011-2016 (NDS) is being prepared. The Sports Sector Strategy 2011-2016 (SSS) is one of fourteen sector strategies that will be integrated into the NDS. The QNV 2030 commits to maintaining harmony between economic growth, social development and environmental management, as well as improving people’s quality of life. The QNV 2030’s social development pillar pledges to build a safe, secure and stable society that is centred on effective institutions and leads to the promotion of tolerance, benevolence, constructive dialogue and openness. Hosting of the FIFA 2022 World Cup will accelerate the development of the objectives of Qatar National Vision 2030, which aim at transforming Qatar into an advanced country by 2030, capable of sustaining its own development and providing for a high standard of living for all of its people for generations to come. Physical activity occupies a central role in enriching lives, with participation in sport being a source of health and enjoyment for 4 those who join as players, volunteers, coaches, observers, officials or administrators. It is often a binding element in the social and cultural fabric of society. Qatar will continue to place emphasis on sport, especially to meet the challenges presented by a rapidly increasing and youthful population, cultural change and more affluent lifestyles. Like many developed societies, Qatar’s health system is challenged by the cost of treating chronic preventable diseases borne from sedentary lifestyles and a lack of physical activity. The increasing prevalence of obesity leading to hypertension, heart disease and diabetes, requires a whole-of- government strategy starting with physical education and training in childhood, traversing through rigorous sports activity in adulthood and culminating in moderate physical activity at older ages. These challenges will necessitate us conceptualising and executing innovative, visionary and effective policy and programmatic responses that benefit current and future generations. This SSS outlines the strategic directions and key initiatives that the sports sector will undertake from 2011 to 2016 to deliver three key outcomes: • Greater community participation in sports and physical activity • Improved and integrated planning for community and elite sports facilities • Increased and improved sports talent development, management and performance The SSS represents the outcome of six months of active engagement with key stakeholders in the sports sector and beyond and builds on the QOC Strategic Plan of 2008-2012. It has been guided by the sub-Task Team to whom I am sincerely thankful. I would also like to extend my appreciation to all members of that sub-Task Team including the technical focal points. My thanks also go to the General Secretariat for Development Planning for its strategic leadership, methodical approach and tireless efforts. Qatar’s future looks brighter each day as the QNV 2030 is rolled-out across all sectors. The SSS is part of this future and requires strong backing and partnerships across government, industry and the community. I encourage and invite all to join in this journey into the future that will open up previously undreamt of opportunities, while contributing to regional and international stability and peace. 5 Sports Sector Strategy (2011 – 2016) Executive Sport – Activating the Qatar National Vision 2030 The Qatar National Vision 2030 (QNV 2030) builds a safe, secure Summary and stable society, and makes a firm commitment to create a vibrant and prosperous future for the country. Sport development and physical activity are critical for providing the necessary energy to deliver on the vision’s ambitions. At the community level, sport helps build social and family cohesion by bringing people together in a friendly and active way. At the individual level, participation in sport raises people’s confidence and skills and improves physical health and mental well-being. These personal benefits contribute towards broader national outcomes, including improving national health, reducing healthcare costs and increasing labour productivity. The provision of quality sports facilities and services, including outdoor recreation facilities, also makes Qatar an attractive place to work, live and visit. At the international level, sports events and athletes help raise Qatar’s regional and global profile, and result in enhanced national pride. International sport is also a powerful tool for international engagement and diplomacy through tourism, aid and trade. Qatar is committed to increasing sports participation and active lifestyle practices among its population to improve health outcomes, and is using sports to forge friendships and improve relations between nations worldwide. It is also strategising to become a global sports hub with an array of first class sports facilities and a host of regional and international sporting events. This report represents Qatar’s first comprehensive national Sports Sector Strategy, 2011-2016 (SSS). Its preparation prompted an unprecedented level of consultations across the country. A great deal of data, information and public opinion were analysed, and numerous interviews and meetings were conducted with representatives from government, industry, non-governmental organisations and academic institutions. The SSS is one of fourteen sector strategies that have been prepared which, when integrated, will form Qatar’s first National Development Strategy, 2011-2016 (NDS). 6 Structure of the Strategy Qatar’s first NDS and SSS provide a critical platform for creating a healthy and active population. The SSS identified five interrelated projects that are designed to give momentum for achieving three key outcomes: • Increased community participation in sports and physical activity • Improved and integrated planning for community and elite sports facilities; and • Increased and improved sports talent development, management and performance. The five projects within this strategy are as follows: 1. Participation Survey 2. Active Qatar Campaign 3. National Sports and Recreation Facilities Master Plan 4. Athlete Development Pathway Model 5. Strategic Management of Coaches and Technical Officials Ambitious targets have been set and these will require early, effective and sustained implementation of the proposed interventions if they are to be met. It is critically important to recognise the complex interconnected nature of sports development. Sport is both a goal and an enabler for achieving the QNV 2030 aspirations and sport issues are intimately linked to economic, social and environmental outcomes. One focused intervention can result in a range of additional benefits beyond the realm of sport alone. Sport for Life: Inspiring the Nation Qatar has a growing, young and increasingly affluent population with ample leisure time, but participation in sport and physical activity is low. Chronic diseases are a major cause of death, accounting for 47 per cent of classified deaths in 2008. The primary drivers Qatar’s chronic disease burden are inactivity and sedentary lifestyles, which pose an increasingly serious health risk for individuals and families. Lifestyle adaptations, in terms of increasing physical activity and adoption of healthy dietary habits, must therefore be seen as a key pathway to improving the health of the Qatari population. Children and young people can gain more from physical activity than just improved physical health. An involvement in sport from an early age helps build character and discipline in children that can be applied in other aspects of their lives. Given that nearly all children and young people attend school, the school community has a unique role to play in providing and promoting diverse physical activity opportunities for young people, through official compulsory physical education programmes and after-school co-curricular activities. In order to achieve healthy and active lifestyles, it is necessary to: • Increase opportunities for everyone in Qatar to be physically active;