LUCAS LEONARDI cell: +33 6 81 98 49 82 email: [email protected] skype: lucas_leonardi 44 years old, French

Executive with 20 years of sales and marketing experience in Software and Services industry. True agile person, strong leadership and managerial skills into international and multi cultural environment.

SUMMARY:

• Proven track record – 20 years in 4 countries (France, US, Switzerland, and UK) – in Software and Services industry; P&L Management, Building Teams across borders, Corporate Strategy and Sales and Marketing • True agile person with strong leadership and managerial skills in international and multi cultural environment • P&L responsibility up to $200USD million • Run operations for both large groups (like Hewlett-Packard, Logitech or PSA Peugeot Citroen), mid size businesses (Link & Data Mobile, Lookout and now Up’n BIZ) and start up (even creating, funding and selling my own company, Dmailer, after 8 years). • Sophisticated communication and presentation skills at Board and C-Level • Great international contacts network of CEO/COO/CTO in the ICT industry • Excellent results over years in Customer Satisfaction and Employee Motivation • Fluent in: English and French • Competitive and hard working team player, I love travelling around the world, and hold both an MIB from Grenoble Graduate School of Business and a Bachelor of Laws. • Good Work / Life balance and high energy level, playing Rugby, running Half Marathons and practicing Golf, Snowboarding and Diving.

WORK EXPERIENCES:

Up’n BIZ Group (since May 2016) upnbiz.com Chief Operating Officer – Paris / Aix-en-Provence / Nice

The Up'n BIZ Group provides a comprehensive solution to help you to start your own business. Since our very beginning in 2005, our mission is to offer multiple solutions to help everyone who wants to create a business. We do believe that to be successful, a project needs to be guided. That's why we are offering online tools for anyone who wants to make his business come to life. Umbrella companies, administrative assistance for entrepreneurs, job board .... Today the Up'n BIZ group is offering a large panel of solutions through its brands:

- webportage, the online umbrella company, - Evo'Portail, the micro-entrepreneurs' partner, - Clic Formalités, to register your company. - Sud Convergences, the expert of umbrella companies, - Bizportage, dedicated to very small companies, - Digikaa, the job board for web professionals.

PSA Peugeot Citroën (July 2014 – May 2016 / 2 years) psa-peugeot-citroen.com Head of WW Strategy & Partnerships for Connected Cars – Paris / San Francisco / Shanghai

With its three globally renowned brands (Peugeot, Citroën and its new premium DS), PSA Peugeot Citroën sold more than 3 million vehicles worldwide in 2015, of which 42% were outside Europe. As Europe’s second largest carmaker (after VW), it generated sales and revenue of €55 billion.

Key figures : - Sales operations in 160 countries - 16 production facilities including joint ventures - 180k employees worldwide PSA Peugeot Citroën is also involved in financing activities (Banque PSA Finance) and automotive equipment (Faurecia).

In this position, with a team of 60 experts over 3 continents (Paris, San Francisco and Shanghai), I set and execute PSA Group worldwide strategy around 3 axes:

- User eXperience = Connected Services, both embedded (ex: TomTom navigation) & mirroring solutions (Apple CarPlay, Google Android Auto, Baidu CarLife or Mirrorlink) and their portfolio of bundled software (like Coyote, Yellow Pages, Deezer, Spotify, Michelin Guides, Facebook, etc.); - Data Management = Exploring & Monetizing new businesses within the Internet of Things ecosystem; - Mobility = Launching Mobility services, leveraging new trends and usages (car sharing, car renting, fleet management, etc.).

LOOKOUT (Sept 2013 – July 2014 / 1 year) lookout.com Senior Director, Business Development EMEA – London, UK

Lookout builds security software that protects people, businesses and networks from mobile threats. With the world’s largest mobile threat dataset and the power of 45 million devices, Lookout proactively prevents fraud, protects data and defends privacy. Lookout secures the mobile experience for people everywhere through Lookout Mobile Security, a consumer app, and Lookout for Business, a cloud-based business offering for device security and management. Lookout was selected as a 2013 World Economic Forum Technology Pioneer company and received the 2013 Laptop Editor’s Choice Award. Lookout has offices in San Francisco and London and is backed by Andreessen Horowitz, Accel Partners, Index Ventures, Khosla Ventures, Trilogy Equity Partners, Deutsche Telekom, Orange, Qualcomm Incorporated, Greylock Partners, and Mithril Capital Management.

LOGITECH (Feb 2012 – Sept 2013 / 1,5 year) logitech.com EMEA Senior Business & Marketing Manager – Morges, Switzerland

P&L responsibilities in Logitech's largest market (EMEA) for one the most strategic area of growth: Digital Music accessories including Headphones, Earphones, Digital Music Streaming Systems (Internet Radio), Bluetooth and AirPlay Wireless Speakers etc.

In this position, I’m responsible for setting up, driving and executing our Music strategy across the European market (29 countries / 50 persons / 120M€ in revenue).

Mission : - Strategic planning (Market Analysis, Business Plan) - Product Management (Pricing, Forecasts, Roadmap, launches and lifecycles) - Business development with Europe's largest retail and e-tail accounts - Go-to-market strategy, including product portfolio, channel, pricing, promotion, marketing mix. - “Logitech Ultimate Ears” brand Evangelization – see ue.logitech.com

LINK & DATA Mobile (Feb 2011 – Jan 2012 / 1 year) ldmobile.net Chief Operating Officer – Paris/Marseille, France.

Based in Paris and Marseille, LDMobile and its 50 employees is one of the leading French player in marketing and mobile advertising, contently innovating and developing high value added adserver software platforms since 2003.

On the French market, LDMobile represents: 25% of total mobile media purchasing inventory 20% of available display inventory – 5 million unique visitors 10% of total mobile advertising revenue in France

Each year, we deliver: Over 40 million rich media content banners Over 300 million mobile Internet pages and applications Over 1,000 million pages with advertisements Over 1,000 mobile advertising campaigns Over 500,000 subscribers to customer services operated on their behalf Achievements : 2011: 12M€ in total revenue, 20% growth vs. 2010 Restructuring of the entire organization (R&D, Sales, Marketing), 20 persons hired in less than a year Major customers: Vivendi Mobile Entertainment, Universal, Toyota, Carrefour, M6, Elite, etc.

DMAILER S.A. (June 2003 – Jan 2011 / 7,5 years) dmailer.com Founder, Shareholder and CEO - Marseille, France.

Located on the French Riviera, Dmailer is a privately held software company specializing in portable & SYNCHRONIZATION solutions for mobile devices (USB Flash Drives, Memory Cards, external Hard Disk Drives, Audio & Video players, TV setup boxes etc.). Serving both consumers and original equipment manufacturers (OEMs), Dmailer designs, develops, manufactures and markets unique software & service solutions. Dmailer also licenses its patented synchronization engine technology (SaaS based) to a number of industry-leading companies.

Achievements: Grew from 5 employees “in a garage” to 30 people - including nine different nationalities - spread over 4 continents (France / USA / Eastern Europe (Moldova, Romania, Bulgaria, Ukraine) / China / Australia). March 2004: first worldwide OEM deal signed with SanDisk Dec 2006: BREAK EVEN reached & 1.3M€ (USD$ 1.8M) in revenue Nov 2007: first round of VESTING = 2.5M€ (USD$3.5M) raised with BNP PE and ALTO Invest Dec 2010: 3.5M€ in revenue EXIT = company bought by Gemalto S.A., the world leader in digital security gemalto.com

Company's historical product, Dmailer Sync, has been sold in over 130 countries worldwide with more than 70 million copies shipped to date with Western Digital, LaCie and Verbatim. Current flagship product, Dmailer Backup and its Online Storage Service (cloud computing) supplied by Gemalto yuuwaa.com , is available in 19 languages and currently bundled with SanDisk, Lexar, Kingston and other leading manufacturer’s portable storage products worldwide.

In recognition to its ability to bring to market unique data synchronization and backup software solutions while maintaining a consecutive growth turnover for many years, Dmailer received Deloitte’s Technology Fast50 France and Fast500 EMEA award in 2008, 2009 and 2010.

HEWLETT-PACKARD Company (Sept 1996 – August 2002 / 6 years) hp.com

Worldwide Product Marketing Manager for HP Pavilion PCs (Sept 1999 – August 2002) Silicon Valley, California, USA.

Within the Home Products Division (worldwide leader Home PC consumer market with 4 billions $ per year in revenue and 10M units shipped), responsible for managing Pavilion PCs “Beyond the Box” bundled Software & Services Team (10 people). In this position, I set and executed HP's post-sales software & services strategy in the area of digital imaging, entertainment and productivity at a worldwide level (20 countries and 15 languages) by selecting, negotiating, bundling and managing the relationships between HP and its suppliers, including .

Achievements: $20M in Savings, plus $2M Net Revenue generated. By developing a strong software messaging based on Internet, Video and Audio solutions in order for all the Pavilion customers to have an irreplaceable “out of the box experience” (OOBE).

Responsibilities: 1. Develop a knowledge base in assigned product category: digital imaging, entertainment and productivity 2. Identify & develop business plans for products 3. Define implementation requirements and plans, and drive execution

Elected for the retention program during the fusion between HP and COMPAQ: L.E.A.D. program

European Sales Manager for HP NetServers (Sept 1998 – Sept 1999) Grenoble, France. Responsible for reporting, planning, and business analysis for the Netserver Business.

Responsibilities : § Reported the North America Netserver organization performance to the division and presenting unusual trends during monthly regional profitability meetings § Helped management make decisions using gross margin and profitability analysis § Established effective business controls and improving business processes § Acted as financial consultant on programs and promotions using Return On Investment analysis § Educated the marketing team on financial processes and systems though trainings § Negotiated and managed marketing budget

Program Manager for HP Business Desktop Division (Sept 1996 – Sept 1998) Grenoble, France. Responsible for financial reporting and planning processes for the regional marketing centers (North America, Europe, Asia-Pacific, Japan, Latin America) for the Business Desktop Division.

Responsibilities : § Reported worldwide desktop business performance to the division controller, identifying unusual trends, and implementing action plans § Lead a regional marketing program audit, presenting recommendations to management, and implementing action plans. § Lead a worldwide finance council with regional representatives, which included: product presentations (Brio, Vectra), business model trainings, and sharing financial reporting best practices. § Calculated the profitability of big deals escalated from the regional marketing centers to the worldwide division.

EDUCATION:

GRENOBLE GRADUATE SCHOOL OF BUSINESS, FRANCE (1995) Graduated with a Master in Management – specialty in Marketing, Economics, IT

GEM holds the triple crown of business accreditations that distinguish the world's leading business schools: - AACSB International (Association to Advance Collegiate Schools of Business), - EQUIS (European Quality Improvement System), - AMBA (Association of MBAs).

UNIVERSITY OF PAU, FRANCE (1992) Graduated with a Bachelor of Laws – specialty in International Business, Trade, and Tax Law

LANGUAGES:

Mother tongue: French / Fluent in English / Notion in Spanish and Italian.

SKILLS and INTERESTS:

§ Living and travelling abroad have made me culturally sensitive in most business situations: I lived 3 years in the United States of America (California, New York City), 2 years in Lausanne, Switzerland and 2 years in London, UK. On top of it, I traveled during a full year backpacking around the world in Latin America, Oceania and Asia (16 countries total) § Sports: rugby (university level), snowboarding for 20 years, judo (brown belt), diving (PADI Advanced), golf, jet ski and sky-diving. § Computer savvy, technology and gadget fan § Patents co-owner: Dual Synchronization Method for Mobile Electronic Device (N° 0955852) & Optimized Backup and Restore mechanism (N° 1052919) § My marvelous and gorgeous kids: 8 years old daughter “Zoé” and her little brother “Gaspard” born in 2011!

SPECIALTIES:

Cross-cultural Team Lead Management, Business Development (multiple awards), OEM deals, Online Sales, Product Marketing Strategy, Budget & Cash Management, Venture Capital Funding, Consumer Electronics, Alliances & Partnerships, Competitive Analysis.

REFERENCES: Available on demand and at https://fr.linkedin.com/in/lucasleonardi