Variety snapshot 2017 Hectares Historical plantings Variety Durif 700 Durif Colour Red 600 Plantings 500 Source: ABS National Survey 2015 Durif All varieties 400 Area planted in (hectares) 625 135,133 300 Percentage of total area 0% Percentage of red varieties 1% 200 100 Crush 0 Source: National Survey 2017 Durif All varieties 2001 2002 2003 2004 2005 2006 2007 2008 2010 2012 2015 Total 300 463 331 339 400 402 451 433 442 500 625 Tonnes crushed in 2017 9,181 1,929,630 Percentage of total crush 0% Percentage of red crush 1% Share of crush by region

Top five regions % of total crush Durif All varieties Heathcote Others 71% 18% Rutherglen Riverland 6% 28% Murray Darling Murray Darling - Swan Hill 5% 21% - Swan Hill

Rutherglen 4% 0% Riverland Heathcote 3% 1% Others 10% 32% Riverina

Exports Source: Australia Wine Export Approval System 2017

Exports by variety content Durif All varieties Exports by variety content in 2017 ('000 litres) 2,477 811,001 Percentage of total exports 0% Exports historical Percentage of red exports 1% Million litres Durif 3

2.5 Durif and Durif All bottled claim exports (bottled only) blends exports 2 Total exports ('000 litres) 1,422 373,211 1.5 Average value per litre $4.13 $5.62 1

0.5

0 Durif and Durif All bottled wine 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Top five export destinations and share of exports blends exports United Kingdom 71% 13% Of America 12% 26% China, Pr 10% 29% Share of exports by destination

Sweden 3% 1% Durif and Durif blends All bottled wine exports New Zealand 2% 4% 80% Others 2% 28% 70% 60% Top five label claims with Durif in the name 50% Durif/Shiraz 40% Shiraz/Durif 30% 20% Durif 10% Shiraz/Durif/ 0% Shiraz/Durif/ United United China, Pr Sweden New Zealand Others Kingdom States Of America Disclaimer This information has been made available to assist on the understanding that the Wine Australia is not rendering professional advice. Wine Australia does not accept responsibility for the results of any actions taken on the basis of the information contained in this report nor for the accuracy, currency or completeness of any material contained in it. Wine Australia expressly disclaims all and any liability and responsibility to any person in respect of consequences of anything done in respect of reliance, whether wholly or in part, upon this report.

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