A CURIOUS OPPORTUNITY AWAITS

THE VIRGINIA, RL BALTIMORE A CURIOUSLY SUPPORTED BY A TOP-10 HOSPITALITY COMPANY DIFFERENT THAT PUTS OWNERS FIRST DO YOU KNOW REVENUE MANAGEMENT WHAT YOUR BIG BOUTIQUE HOTEL that utilize our Revenue Management service have seen a 6.4% MARKETPLACE RevPAR Index improvement2. BRAND LOYALTY PROGRAM IS Hotel RL is an experience of all things authentic, creative Ask us about getting 6 months of FREE Revenue Management. TARGET MARKETS: Urban locations, COSTING YOU? and curious. Offering a taste of the local scene in a laid- high-energy secondary markets, college back environment, we invite open-minded travelers to HELLO REWARDS towns A unique program developed for today’s traveler, membership has grown work, play and pursue their passions freely. OTHER >50% per year for the last three years and has the highest social media HOTEL RL SEGMENT: Upscale boutique BRANDS engagement levels amongst competing brands. HOTEL RL DELIVERS A HIGHER REVPAR AT A PROPERTY TYPE: Conversion and MEMBER 1 DISCOUNTS LOWER COST THAN COMPETING BRANDS. Adaptive Reuse-friendly 10% 0% By restricting member rates to only brand websites, Our owner-friendly terms make opening a the “member discount” is a true discount on your market rate offered on the OTAs. Hotel RL of your own simple and sustainable. EARN & STAY APPLY • Flat Fee Approach Members earn Hello Bucks on Members can apply those Hello Bucks to FEES ON ROOM every qualifying stay, regardless future bookings on redlion.com. REVENUE • Turn-key of channel. Loyalty program fees on5% room revenue. 0% LOWER ONGOING FEES (AS % OF GRR) • Lifestyle brand experience in 3-star sector to allow elasticity to reach 4-star ANCILLARY SPEND FEES 1.3% 0% Loyalty program fees on ancillary guest spend. 15% Ask us about our Areas of Protection. HOTELS KEEP 90% OF GRR NO FEES ON EARNING STAYS ‘By Hotel RL’ soft branding opportunities available. On any Reward Stay (where Hello Hotels pay no fee on stays Bucks are applied), properties keep that earn Hello Bucks. LOST NIGHT REVENUE 10.5% 9.9% 90% of GRR, with the remaining 10% .4% .1% 9.1% Lost revenue on Award Nights (spread across all 0.8% funding the program. 10% member stays). 0.4% 0.7% 1.7% 1.5% 1.4% INDUSTRY-LEADING CONNECTIVITY 3.0% 3.0% 2.0% Sell more rooms by listing on more channels. At RLH Corp, we sell your 1.0% rooms on more channels to drive more reservations rather than limiting 5% 0.1% 2.6% your listing to specific sites as other brands do. We pride ourselves on leading the way in innovation– especially when it 5.0% 5.0% 5.0% comes to generating revenue opportunities. RevPak is an ensemble of 3.4% 0% the industry’s best revenue generation systems.

Crowne Plaza Wyndham Radisson [1] Lodging Magazine estimates 31% of hotel revenue comes from ancillary spend. Analysis assumes a conser- vative 20% [2] Assuming 1% of member stays are Award Nights. Based on reimbursement rate of 67% (average for brands where hotel occupancy is less than 98%) *2019 Revenue Management for Hire program results; stabilized hotels TECHNOLOGY LOYALTY MARKETING ROYALTY

Greater than 62% network-wide contribution.

SKY CRYSTAL, HOTEL RL SALT LAKE CITY LEAH WOODS, HOTEL RL WASHINGTON DC WE’RE GROWING OUR

YUKON GLOBAL FOOTPRINT TERRITORY 8 POWERFUL BRANDS | 1,250+ PROPERTIES | 82,000 + ROOMS

BRITISH COLUMBIA

MANITOBA ALBERTA NEW BRUNSWICK SASKATCHEWAN

ALASKA PRINCE EDWARD ONTARIO ISLAND

MAINE VERMONT

WASHINGTON NEW HAMPSHIRE MONTANA NORTH DAKOTA MASSACHUSETTS MINNESOTA NEW YORK RHODE ISLAND CONNECTICUT OREGON WISCONSIN MICHIGAN IDAHO SOUTH DAKOTA PENNSYLVANIA WYOMING NEW JERSEY

IOWA OHIO DELAWARE NEBRASKA INDIANA MARYLAND ILLINOIS WEST NEVADA VIRGINA VIRGINIA WASHINGTON D.C.

UTAH COLORADO KANSAS MISSOURI KENTUCKY NORTH CAROLINA CALIFORNIA

TENNESSEE SOUTH CAROLINA OKLAHOMA ARKANSAS ARIZONA NEW MEXICO GEORGIA Hotel RL MISSISSSIPPI ALABAMA , Red Lion Inn & Suites GuestHouse FLORIDA TEXAS Americas Best Value Inn, Canadas Best Value Inn LOUISIANA Signature Inn, Signature

franchise.RLHCo.com | 866-437-4878

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document in compliance with applicable law. Franchises are offered in the U.S. through Red Lion Hotels Franchising, Inc., and in Canada through Red Lion Hotels Canada Franchising, Inc. MN#F-7030. 1550 Market Street, Suite 350, Denver, Colorado, 80202. © 2019 Red Lion Hotels Franchising, Inc.