Super Bowl Notes, Quotes & Anecdotes
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Super Bowl Notes, Quotes & Anecdotes Contents Super Bowl XXXIX . .Page 116 America’s Undeclared National Holiday . .Page 118 The Country’s Most Important Sporting Event . .Page 119 The Game, The Teams, The Players . .Page 121 Economic and Marketing Impact . .Page 124 Television-Radio/Advertising . .Page 128 International Mega Event . .Page 133 Media/Internet . .Page 135 Super Bowl Ring/Trophy . .Page 136 Super Bowl Week—Pregame, Halftime & Postgame Events . .Page 137 Statistics . .Page 139 Super Bowl Miscellany . .Page 140 115 SUPER BOWL XXXIX “We’ll get about 100,000 visitors, more (133.0 million) as FOX’s most-watched SUPER BOWL XXXIX than 100 million U.S. television viewers, program in the network’s 19-year history. Notes, Quotes & Anecdotes and a potential worldwide audience of about 1 billion watching the Super Bowl Why Do You Watch? broadcast.” Why do you watch the Super Bowl? —Florida Times-Union • 92.1%—For the game • 5.6%—For the commercials “Sales have been nothing short of • 0.9%—For the halftime show amazing. We’ve broken every record in • 0.3%—Peer pressure 31 years (of business), hitting numbers • 1.2%—I don’t watch the Super Bowl that we only dreamed of.” —John Smith, owner of Jacksonville Super Host City America’s Most Significant Beach’s Sports Mania store on sales According to a SurveyUSA poll: Sporting Event during Super Bowl XXXIX • 75% of adults from the city of “Here’s something I’ve learned. At a Jacksonville thought the city did a time when this country has never been “There should be no class on the Mon- good job as host city for Super Bowl more divided philosophically, socio- day after the Super Bowl.” XXXIX. logically, financially, politically, and in —New England Patriots • 90% of adults would like to see almost every way we can view ourselves, linebacker Larry Izzo Jacksonville host the Super Bowl the Super Bowl has become arguably again. the most uniting, popular, entertaining, Dreams Do Come True • 61% of adults went to Super Bowl- and significant event on our annual “It’s a dream come true (to play in Super related activities on the First Coast. calendar.” Bowl XXXIX).” —Pro Football Weekly —Philadelphia Eagles quarterback Donovan McNabb “THIS IS WHAT PLAYERS GO “The Super Bowl has evolved in the last THROUGH TRAINING CAMP FOR. decade. It’s a national event.” “I don’t care if I have to mortgage my THIS IS WHY PEOPLE TRAIN —Hallmark Cards spokesperson house, I’m going.” Rachel Bolton —Philadelphia Eagles fan SO HARD. THIS IS WHY GUYS Kevin O’Donoghue on going BLEED. THIS IS THE GAME “You realize that everybody in the whole to Super Bowl XXXIX world is here for this game.” Philadelphia Inquirer PLAYERS TRY TO REACH. THIS IS —Philadelphia Eagles defensive THE PINNACLE AND IT DOESN’T line coach Tommy Brasher “The greater team goal is winning the GET ANY BETTER THAN THIS.” Super Bowl. That supersedes what any —Philadelphia Eagles wide receiver “It’s like planning a wedding. Instead of player goal might be. You have to Terrell Owens having 200 seats, you have 15 and every- make decisions and sacrifices. I know one wants to go.” what’s important to me and where my —New England Patriots tight end priorities lie.” Party Time Christian Fauria on trying to satisfy —New England Patriots 21.5 million people will throw Super his family and friends requests for quarterback Tom Brady Bowl parties, 9.9 million will watch the Super Bowl XXXIX tickets game in bars and restaurants, and “It’s a tremendous blessing to be here consumers who plan to watch the game “The Super Bowl is becoming comfort and play in the world’s greatest football will spend an average of $49.27 each food. It brings us back to a simpler time game.” (or $5.6 billion total) on Super Bowl- with no problems.” —New England Patriots related items. —Psychologist Don Powell safety Rodney Harrison —USA Today “The Super Bowl by far provides the Tuning Into Super Bowl XXXIX Holy Guacamole! largest audience any advertiser can reach The 133.7 million Americans that 43.8 million pounds of avocados will be at one time.” watched at least part of Super Bowl eaten during Super Bowl XXXIX. That’s —Nicole Bradley, spokesperson XXXIX on FOX ranks as the fifth-most enough guacamole to fill ALLTEL for Pepsi-Cola watched program in television history, Stadium 10-and-one-half feet deep. and eclipses Super Bowl XXXVI —USA Today “There is no more mainstream advertis- ing vehicle in the United States than the Super Bowl.” NATIONWIDE CELEBRATION —Matt Ferguson, Careerbuilder’s Once again affirming Super Bowl Sunday as a nationwide celebration, FOX’s Chief Executive coverage of Super Bowl XXXIX was seen by far more people than voted in the 2004 Presidential election (122 million) or went out to celebrate New Year’s Eve (106 million). 116 SUPER BOWL XXXIX Don’t Forget the Pizza and Chips Record International Advertising Rates 17—The average number of attendees For Super Bowl XXXIX, Global TV in “I HAVE BEEN IN THE NFL for a Super Bowl party. Canada charged a top rate of $110,000 FOR 18 YEARS AND THIS IS MY 68—Percentage of Super Bowl party- for a 30-second Super Bowl ad, a record FIRST SUPER BOWL. IT’S goers who prefer pizza. for a Canadian sports broadcast. 4,000—Tons of popcorn to be eaten. SOMETHING I KNOW I WILL 14,000—Tons of chips to be consumed. SuperBowl.com International REMEMBER FOR THE REST OF 1,500,000—TV sets to be sold the week Cybercast MY LIFE.” before Super Bowl XXXIX. Super Bowl XXXIX was cybercast in —Philadelphia Eagles defensive 3,200,000—Pizzas that Pizza Hut and six languages on SuperBowl.com, the coordinator Jim Johnson Domino’s expect to sell on Super NFL’s official website. The game was Bowl Sunday. cybercast on the site in Danish, German, $125,000,000—Expected sales of Super Japanese, Mandarin Chinese, Russian, Hurry…Before They’re Gone Bowl merchandise. and Spanish. Rosalia’s Italian Café sold 600 cheese —USA Today steaks in one hour before Super Bowl Super Helpers XXXIX. More than 9,500 of Jacksonville’s —Florida Times-Union “YOU CAN BE THE RICHEST 1.2 million residents volunteered to MAN IN THE WORLD AND help at Super Bowl XXXIX. —Florida Times-Union SB XXXIX Draws NOT BE ABLE TO BUY Record Internet Traffic MOMENTS LIKE THIS.” The Masses Came… —New England Patriots offensive About 120 commercial flights arrived at SuperBowl.com coordinator Charlie Weis the [Jacksonville International] airport SuperBowl.com posted record Thursday carrying about 14,000 numbers for Cadillac Super Bowl passengers. On a typical day, roughly MVP voting and fan usage. A Floating Hotels 8,000 passengers arrive on 100 flights. The city of Jacksonville docked five Many airlines switched to larger jets for record 2.2 million unique users cruise ships along the St. John’s River, the Super Bowl crowds. logged on to SuperBowl.com on adding the equivalent of 3,667 hotel Super Bowl Sunday—up from rooms, housing 6,400 people. …and Left 2 million for Super Bowl XXXVIII. —Florida Times-Union The city’s airport had its busiest day ever when more than 25,000 passengers Beginning in the fourth quarter, Super Bowl “Turf Cams” flooded its gates the day after the game. fans cast a record 468,818 votes for For Super Bowl XXXIX, FOX deployed —Florida Times-Union the Super Bowl MVP, surpassing “turf cams” in various positions on the last year’s mark of 440,937. Fan playing field, all within the hashmarks. Super Bowl Media Frenzy votes counted 20 percent (four It was the first time such images were 13,567 accredited members of the media votes) with another 16 on-site available during an NFL telecast. covered Super Bowl XXXIX. media members representing the —USA Today other 80 percent. Fans voted for Media Day Covered Worldwide the Cadillac Super Bowl MVP via 1,000 international reporters attended SuperBowl.com, FoxSports.com, Super Bowl XXXIX Media Day at and by wireless devices. ALLTEL Stadium. SUPER BOWL XXXIX The four fan votes were distributed Lending a Super Hand as follows: BROADCAST IN Thirty [thousand] to 40,000 pounds of Patriots QB Tom Brady 2.5 food prepared during Super Bowl week votes 31 LANGUAGES winds up in food banks, churches, and Patriots WR Deion Branch 1.0 Super Bowl XXXIX was broadcast in soup kitchens. the following 31 languages: Arabic, —New York Times vote Basque, Cantonese, Catalan, Danish, Eagles QB Donovan McNabb 0.5 English, Farsi, Faroese, Filipino, Small Businesses Benefit vote Finnish, French, Galician, German, 125 small businesses registered with the Greek, Greenlandic, Hindu, NFL for Super Bowl XXXIX. They were Hungarian, Icelandic, Italian, projected to eventually get $1.8 million Japanese, Korean, Mandarin Chinese, in work from the event. Norwegian, Polish, Portuguese, —Florida Times-Union Romanian, Russian, Serbian, Spanish, Swedish, and Thai. 117 AMERICA’S UNDECLARED NATIONAL HOLIDAY “Football is our sport, and the Super Pass the Chips... AMERICA’S Bowl is our national holiday.” Aside from holidays (July 4, Labor Day, UNDECLARED —San Diego Union Tribune etc.) the Super Bowl is Frito-Lay’s biggest snack day of the year. NATIONAL HOLIDAY Celebration! Students declared their own holiday and ...And the Pizza “These are days that define us as offices shut down as a million and a half Domino’s has its single-biggest sales day Americans: Independence Day. Mother’s New England Patriots fans jammed of the year on Super Bowl Sunday.