Corporate Brand Identity Userguide

Edition 2: 10/05/19 Corporate Brand Identity Userguide EDITION 2

02 Section 1 - Introduction Who Are We?

The International Skating Union (ISU), founded in 1892, is the oldest governing international winter sport federation and the exclusive international sport federation recognized by the International Olympic Committee (IOC) administering the sports of Figure Skating (Single & Pair Skating and Ice Dance), Synchronized Skating, Speed Skating and Short Track Speed Skating worldwide. The objectives of the ISU are to regulate, govern, promote and develop its sports on the basis of friendship and mutual understanding between athletes. Currently three ISU disciplines are included in the Olympic Winter Games program (Figure Skating, Speed Skating and Short Track Speed Skating). A number of national associations constitute the ISU. These ISU Members administer ISU sports at the national level. Corporate Brand Identity Userguide EDITION 2

03 Section 1 - Introduction The Brand

This document details the ISU corporate brand refresh, exploring its usage and best use practises. Whilst the updates to the brand give the ISU a modern identity which is both flexible and practical for delivery amongst all digital and traditional platforms, it still retains a strong link to the heritage of ISU as an International Federation. The ISU Icon has become synonymous with Ice Skating sports throughout the decades, therefore only subtle changes have been made. The updated Icon is complimented further with a new typeface and a supporting pattern which help to deliver a powerful and consistent identity across all platforms. Corporate Brand Identity Userguide EDITION 2

04 Section 1 - Introduction Official Logo

The ISU Official Logo is comprised of the brand elements shown opposite. ICON 1 OFFICIAL ICON 2 OFFICIAL WORDMARK This logo uses the Dark Blue color swatch.

WORDMARK

Dark Blue CMYK 100/100/0/15 RGB 44/34/118 HEX #2c2276 PANTONE 2748c Corporate Brand Identity Userguide EDITION 2

05 Section 1 - Introduction Application

The logo is designed to provide flexibility and to work across a wide range of background colors, all of which form part of the Brand Identity within different environments. The logo can either be used in a portrait or landscape format. SECTION Corporate Brand Identity Userguide 2 THE CORE ASSETS Corporate Brand Identity Userguide EDITION 2

07 Section 2 - The Core Assets Portrait Formats

Official Logo Dark Background Digital (RGB) The ISU Official Logo is available in Single Color a variety of color formats. This page PLEASE NOTE outlines how these are to be used When displayed on a dark background, either on a dark or light background. Official Background or otherwise, the Official Logo should always be used in a white out It is important that the Official Logo format. Only white versions of the logo is reproduced in full, and exactly ISU_Logo_1C_Neg_P ISU_Logo_RGB_Neg_P are provided for this reason . as shown, with no color variations, 4 Color (CMYK) 3 Color (RGB) Tonal reversals, crops or distortions.

All formats are provided in a range Light Background of file types including: AI, EPS, PNG & JPG. 4 Color Process (CMYK) Pantone Single Color Digital (RGB)

ISU_Logo_FC_Pos_P ISU_Logo_Spot_Pos_P ISU_Logo_1C_Pos_P ISU_Logo_RGB_Pos_P 4 Color (CMYK) Spot Color 1 Color (CMYK) 3 Color (RGB) Tonal Corporate Brand Identity Userguide EDITION 2

08 Section 2 - The Core Assets Landscape Formats

Official Logo Dark Background

The ISU Official Logo is available in Single Color Digital (RGB) a variety of color formats. This page PLEASE NOTE outlines how these are to be used When displayed on a dark background, either on a dark or light background. Official Background or otherwise, the Official Logo should always be used in a white out It is important that the Official Logo format. Only white versions of the logo is reproduced in full, and exactly ISU_Logo_1C_Neg_L ISU_Logo_RGB_Neg_L are provided for this reason . as shown, with no color variations, 4 Color (CMYK) 3 Color (RGB) Tonal reversals, crops or distortions.

All formats are provided in a range Light Background of file types including: AI, EPS, PNG & JPG. 4 Color Process (CMYK) Pantone Single Color Digital (RGB)

ISU_Logo_FC_Pos_L ISU_Logo_Spot_Pos_L ISU_Logo_1C_Pos_L ISU_Logo_RGB_Pos_L 4 Color (CMYK) Spot Color 1 Color (CMYK) 3 Color (RGB) Tonal Corporate Brand Identity Userguide EDITION 2

09 Section 2 - The Core Assets Dark Background Official Icon Single Color Digital (RGB) PLEASE NOTE The ISU Official Icon is available in When displayed on a dark background, a variety of color formats. This page Official Background or otherwise, the Official outlines how these are to be used Icon should always be used in a white out either on a dark or light background. format. Only white versions of the icon It is important that the Official Icon ISU_Logo_1C_Neg_P ISU_Logo_RGB_Neg_P are provided for this reason . is reproduced in full, and exactly 4 Color (CMYK) 3 Color (RGB) Tonal as shown, with no color variations, reversals, crops or distortions.

All formats are provided in a range Light Background of file types including: AI, EPS, PNG & JPG. 4 Color Process (CMYK) Pantone Single Color Digital (RGB)

ISU_Logo_FC_Pos_L ISU_Logo_Spot_Pos_L ISU_Logo_1C_Pos_L ISU_Logo_RGB_Pos_L 4 Color (CMYK) Spot Color 1 Color (CMYK) 3 Color (RGB) Tonal Corporate Brand Identity Userguide EDITION 2

10 Section 2 - The Core Assets Dark Backgrounds

Official URL 4 Color Process (CMYK) Pantone Single Color Digital (RGB)

The ISU Official URL is available in a variety of color formats. This page outlines how these are to be used either on a dark or light background.

It is important that the Official URL ISU_URL_FC_Neg ISU_URL_Spot_Neg ISU_URL_1C_Neg ISU_URL_RGB_Neg is reproduced in full, and exactly 4 Color (CMYK) 3 Color (RGB) Tonal 1 Color (CMYK) 3 Color (RGB) Tonal as shown, with no color variations, reversals, crops or distortions. Light Backgrounds All formats are provided in a range of file types including: AI, EPS, PNG 4 Color Process (CMYK) Pantone Single Color Digital (RGB) & JPG.

ISU_URL_FC_Pos ISU_URL_Spot_Pos ISU_URL_1C_Pos ISU_URL_RGB_Pos 4 Color (CMYK) Spot Color 1 Color (CMYK) 3 Color (RGB) Tonal Corporate Brand Identity Userguide EDITION 2

11 Section 2 - The Core Assets Primary Weights

Official Montserrat EXTRABOLD ITALIC Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ Montserrat is the Official Typeface for abcdefghijklmnopqrstuvwxyz the ISU Brand Identity, it is available in a range of weights, but the four 0123456789 primary versions are: Montserrat BOLD Montserrat EXTRABOLD ITALIC Montserrat BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ Montserrat REGULAR abcdefghijklmnopqrstuvwxyz Montserrat LIGHT 0123456789 These should be used to give an appropriate range of weights where Montserrat REGULAR required, but could be expanded upon with others if necessary. ABCDEFGHIJKLMNOPQRSTUVWXYZ It is a Google Font which abcdefghijklmnopqrstuvwxyz is available for free from 0123456789 https://fonts.google.com/specimen/ Montserrat LIGHT Montserrat. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Corporate Brand Identity Userguide EDITION 2

12 Section 2 - The Core Assets Primary Weights

Secondary Arial BOLD Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial is the Secondary Typeface for the ISU Brand Identity, it is available abcdefghijklmnopqrstuvwxyz in a range of weights, but the two 0123456789 primary versions are:

Arial BOLD Arial REGULAR Arial REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ These should be used to give an appropriate range of weights where abcdefghijklmnopqrstuvwxyz required, but could be expanded upon with others if neccesarry. 0123456789 Arial is mainly used in online and digital communications, where the limited availability of Montserrat may cause an issue, but can also be used as an alternative font for large amounts of body text (i.e. agreements, forms etc.). Corporate Brand Identity Userguide EDITION 2

13 Section 2 - The Core Assets Typeface usage

Main Title to Go here Montserrat is the primary typeface SECOND LINE IF NEEDED GOES HERE?

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed for all ISU communications, except diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in online an digital applications where hendrerit in vulputate velit esse molestie consequat,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Quis nostrud exerci tation ullamcorper suscipit lobortis sed diam nonummy nibh euismod tincidunt ut laoreet nisl ut aliquip ex ea commodo consequat. Duis autem vel the more readily available Arial dolore magna aliquam erat volutpat. Ut wisi enim ad eum iriure dolor in hendrerit in vulputate velit esse minim veniam, quis nostrud exerci tation ullamcorper molestie consequat, vel illum dolore eu feugiat nulla suscipit lobortis nisl ut aliquip ex ea commodo consequat. facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis should be used. Duis autem vel eum iriure dolor in hendrerit in vulputate dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, velit esse molestie consequat, vel illum dolore eu feugiat cons ectetuer adipiscing elit, sed diam nonummy nibh nulla facilisis at vero eros et accumsan et iusto odio euismod tincidunt ut laoreet dolore magna aliquam erat dignissim qui blandit praesent luptatum zzril delenit augue volutpat. Ut wisi enim ad minim veniam, quis nostrud duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex amet, cons ectetuer adipiscing elit, sed diam nonummy ea commodo consequat. Quis nostrud exerci tation nibh euismod tincidunt ut laoreet dolore magna aliquam ullamcorper suscipit lobortis nisl ut aliquip ex ea Montserrat ExtraBold Italic is mainly erat volutpat. commodo consequat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation Duis autem vel eum iriure dolor in hendrerit in vulputate ullamcorper suscipit lobortis nisl ut aliquip ex ea velit esse molestie consequat, vel illum dolore eu feugiat used for big headlines, the italic slant commodo consequat. Lorem ipsum dolor sit amet, nulla facilisis at vero eros et accumsan et iusto odio consectetuer adipiscing elit, sed diam nonummy nibh dignissim qui euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud conveying speed and movement. exerci tation

Montserrat Bold can also be used for headlines and subheadlines, with the Montserrat Regular weight preferred for content or body copy.

Montserrat Light (including the italic version) is used as a creative font to deliver a more refined result when used in larger sizes or as a highlighting device (i.e. quotations). SECTION Corporate Brand Identity Userguide 3 APPLICATION Corporate Brand Identity Userguide EDITION 2

15 Section 3 - Application Portrait Exclusion Zone

To ensure prominence and legibility, the Official Logo is always surrounded by an Exclusion Zone which should remain clear of any prominent graphics, ie. text, other logos, graphic elements, photography etc. The applicable amount of free space is based on the width of the letter ‘U’ from the Official Icon. The free space shown here is the Landscape minimum exclusion space that should always be given. Corporate Brand Identity Userguide EDITION 2

16 Section 3 - Application Print

Minimum Size Portrait Minimum Size Landscape Minimum Size

To ensure prominence and legibility, the total height of the Official >25mm Logo should always be carefully considered. >10mm This page provides the minimum sizes required for the 4 primary usages of the logo, measuring the height of the logo including both icon and wordmark. Digital

Portrait Minimum Size Landscape Minimum Size

>115px

>55px Corporate Brand Identity Userguide EDITION 2

17 Section 3 - Application X X X X Getting It Right InternationalInternational It is essential to avoid incorrect use InternationalSkatingInternational Union International InternationalSkatingInternationalSkating SkatingUnion SkatingUnion UnionInternational Union of the Official Logo. Such incorrect Skating Union Skating Union use can weaken and damage the Skating Union integrity and consistency of the DON’T ALTER COLORS DON’T REDESIGN DON’T CHANGE FONTS DON’T BREACH THE ISU Brand Identity. EXCLUSION ZONE Please consider the examples demonstrated here.

X X X X

DON’T CROP THE LOGO DON’T DISTORT DON’T TRANSLATE DON’T USE ICON AND OR APPLY EFFECTS INTO OTHER WORDMARK IN CLOSE LANGUAGES PROXIMITY ON CANVAS SECTION Corporate Brand Identity Userguide 4 USERGUIDE HELP Corporate Brand Identity Userguide EDITION 2

19 Section 4 - Userguide Help 4 Color (CMYK) Exclusion Area Minimum Size Positive The printing process using The clear zone which The recommended An Artwork format that Glossary the four basic colors cyan surrounds a graphic within smallest size to which a can be used on white and (C), magenta (M), yellow (Y) which no copy, illustrated mark or graphic can be light colored backgrounds. and black (K); also known material, or graphic may reproduced without losing To help you use and understand Negative as CMYK or full color. intrude. legibility or form. the references in the Userguide, An Artwork format that Artwork Flat Official Logo please take some time to familiarize can be used on dark Authorized graphic A format created in Flat Comprised of the colored backgrounds. yourself with these terms. and design materials Color, ie. without color Official Icon and Official RGB of the Official Logo gradient shading. This Wordmark it depicts the for reproduction, and format should be used core ISU Brand Identity. Stands for red, green and available from ISU. when reproduction blue. The color mode Digital restricts quality application used to display colors and AI of gradients, Tonal Artwork Designed for television images digitally. The computer Vector or photographic imagery. or internet. Tonal Artwork file provided for Hexadecimal Pantone® or Pantone all files; short for “Adobe® The gradient shades of one Matching System® (PMS) Illustrator®”. The color mode used to or more colors. specify screen colors for An international system EPS ZIP the internet. for identifying colors for The computer Vector printing. A data compression Line-art / Vector Graphic Artwork file format and archive format. PDF provided for all files; A resolution-independent short for “Encapsulated image made of lines Stands for portable PostScript”. and curves, ie. without document format. A embedded bitmaps. universal file format used Gradients to distribute information Comprises of color values such as artwork or text. that change throughout the same graphic component. Corporate Brand Identity Userguide EDITION 2

20 Section 4 - Userguide Help Contact

For further information, or to have your artwork approved, please contact the ISU Marketing Department:

ISU Marketing Department Cristel Garcia [email protected] +41 21 612 66 66