MARCH/APRIL 2017

Save the Date Summer CHAIR’S COLUMN Conference 2017? Just You Wait! June 14-15, 2017 Blue Harbor Resort 2017 looks doesn't seem to really Sheboygan like a year make it any less work, it’s Details soon at just a different kind of work. wi-broadcasters.org in flux. We don't have to manually erase A whole new tape carts anymore, just push a key. administration is Certainly there's a lot to do in WBA. Our awards unpredictable. show has more than 1,700 entries, a record. We're Dick Record For us in the working on a project to honor Rick Jowett, our late WBA Chair media, it can be photographer for a generation or two. We plan to be AWARDS COMMITTEE a circus, in more involved in Honor Flights again. This time we’re ways than one. We have an working with Vietnam vets. WBA will be working WBA Awards: unpredictable president, that's for harder to replace the income lost when some NCSA sure. Those who work for him are clients cut budgets or simply went away. Budget cuts Another Record too. It appears the new FCC chair, mean service cuts. But we'll be working hard to Ajit Pai, plans to do some things replace that income or reduce services. You already Year! that'll make it easier for us to know membership dues have increased. It was a long time coming. And the value surely matches the operate. The public file listener It gets more difficult each amount we now pay. letters will go away, and even Lindsay year to believe that the WBA more changes are being discussed Each station will have work to do. The TV people Wood Davis Awards program has grown at the FCC that might make it have to deal with their spectrum project. Someone WBA Awards again, setting yet another easier for us to operate. will have to get to the Legislature/Department of Committee record, but it has happened Co-Chair The funny thing is that those Continued on page 2> again! Continued on page 3> changes come and go, but it PRESIDENT’S COLUMN

CONTENTS Chair’s Column...... Front page Are YOU a President’s Column...... Front page Record elected Awards Committee...... Front page graduate of Young Professionals’ Column ...... 3 WBA Board Chair Year of the Sales Manager | Webinars 6,7 the Walker Afternoon and Evening Statewide Test of New Officers, Directors elected at annual Tornado WArning EAS Code April 20. . 8 Broadcast meeting WBA Supports Proposal to Michelle Change EEO Rule...... 9 Vetterkind, Management According to WBA bylaws, Dick Record, , Members in the Spotlight ...... 10-13 CAE La Crosse, assumed the position of WBA Board Chair Drone Journalism Training Offered at UW ...... 14 WBA President Institute? at the annual meeting during the recent WBA Winter WBA Saves the Day! ...... 14 and CEO Conference. Amber Alerts ...... 14 I’d like to take this Dick was one of those kids who decided at a very Gilman Halsted, retired WPR Reporter, opportunity to tell you about one young age to do radio. At 15, he wormed his way into named Distinguished a job at a local station, WFAR, in Sharon/Farrell, Pa. He Watchdog...... 15 of the greatest offerings we Jacobs Media: Why CES is important to worked for some time for nothing just to get the all broadcasters...... 16 provide: the Walker Broadcast chance. Then he got $5 cash every two weeks. He Winter Conference & State Legislative thought he’d get rich. He later worked for WKST, New Day Review ...... 18 Management Institute! Castle, Pa. and WXTV-TV in Youngstown. He went to Student Seminar Highlights ...... 20 The Institute is the first of its kind to be Youngstown State University at the same time. He 2017 Student Awards for Excellence. . . 21 sponsored by a state broadcasters association. It WBA’s DC Trip...... 26 returned to WFAR working an air shift and doing the is now in its 20th year, having completed its first Educators’ Column...... 29 copy writing and some sales. His real goal was to be Foundation Chair’s Report ...... 30 six, 3-year management education cycles in 2015. in news, but since the station didn’t have a news Calendar of Events...... Back page Continued on page 4> Continued on page 2> CHAIR’S COLUMN Continued from page 1

Revenue to change the sales tax picture to make sure any money spent by those stations becomes a deduction. The bill passed in the last legislature was faulty in that regard. Wisconsin Broadcasters Association In radio, FM chips for cell phones are getting more plentiful. There were more than a thousand FM Officers & Board of Directors translators licensed to strengthen the signals of AM stations. That will probably start again. OFFICERS 2017-2018 The commission will probably work on cutting more of our red tape providing more flexibility to serve Chair of the Board our audiences. The red tape needs to reflect the current marketplace, not 1977. Dick Record Family Radio, La Crosse That's my first newsletter to the membership. Hope to see you all in Sheboygan in June. And, thank Vice Chair - Television/Chair Elect you for your trust in electing me as WBA chair. Steve Wexler E. W. Scripps Company, Vice Chair - Radio Nancy Douglass WLKG-FM, Lake Geneva Treasurer Record elected WBA Board Chair, New Officers, Directors elected at annual meeting Continued from cover. Steve Lavin WBAY-TV, Green Bay Secretary department, he took a job in news at KWIX, Bernier, Radio Plus, Marinette/Fond du Lac, was Chris Bernier Radio Plus, Marinette/Fond du Lac Moberly, Missouri. For many reasons he admired elected Secretary. Immediate Past Chair the station, but didn't like the town. They didn't Directors elected to two-year terms are: Director Tom Allen Quincy Broadcast Group, Madison serve vodka. He then was hired in 1966 at WISM, (SW District) – Lupita Montoto, WLMV BOARD OF DIRECTORS Madison where he became news director just (LaMovida), Madison; Director (NE District) – Juli before rioting broke out at UW. He thought the Buehler, WLUK-TV, Green Bay; Director (SE Judson Beck WLAX-TV/WEUX-TV, La Crosse/Eau Claire protests were a newsman's dream. He even District) – Jane Wade, WISN-TV, Milwaukee; and learned to wear a gas mask while reporting. After Lynn Bieritz Mid-West Family Broadcasting, Director (NW District) – Lynn Bieritz, Mid-West Eau Claire five to six years, he was sent to La Crosse in 1971 Family Broadcasting, Eau Claire. to be general manager of Mid-West Family's new Keith Bratel iHeart Media, Madison Mid-term Directors not facing re-election station WKBH, purchased from WBA president Juli Buehler WLUK-TV, Green Bay include: (SW) Don Vesely, WMTV, Madison and Howard Dahl. Dick has been there ever since Dave EdwardsWUWM-FM, (NW) Brad Heinkel, WAOW-TV, Wausau. In even though he semi-retired after 40 years and Milwaukee Public Radio addition, Michael Wright, Midwest Communica- became National Sales Brad Heinkel WAOW-TV/WYOW-TV, tions, Wausau (who was an At- Manager. ... He then was hired in Wausau/Eagle River Large Board Member), was JT Koser Koser Radio Group, Rice Lake/Hayward Dick serves on many local elected to fulfill the remainder boards in La Crosse and on 1966 at WISM, Madison Lupita Montoto La Movida WLMV Radio, of Bernier’s unexpired (NE Madison many of the boards of Mid- where he became news Director) term. And Chuck West Family stations. He has Mark Strachota WDJT-TV/CBS & , director just before Sullivan, Entercom, Milwaukee, Milwaukee two daughters (both was elected to fulfill the Chuck Sullivan Entercom, Milwaukee teachers), two grandsons and rioting broke out at UW. remainder of the vacant SE Don Vesely WMTV-TV, Madison quite an art collection. He Radio District Director position He thought the protests Jan Wade WISN-TV, Milwaukee travels a couple times a year (vacated in 2016 due to Bratel Nautel, Hackett's Cove, Nova Scotia and has been to 48 countries were a newsman's changing Districts). Jeff Welton in the past 15 years. Michael Wright Midwest dream. He even learned At-large Directors appointed by Communications, Wausau Dick continues to work at the to wear a gas mask the Board are: Mark Strachota, six La Crosse stations almost Ex Officio - NAB Board WDJT-TV, Milwaukee; Jud Beck, Tom Walker every day during his semi- while reporting. WLAX-TV/WEUX-TV, La Mid-West Family Broadcasting, Madison retirement, which gives him a Crosse/Eau Claire; Jeff Welton, little time to be on top of Nautel (representing our Associate membership); Staff things with WBA. and Dave Edwards, WUWM-FM/Milwaukee Public President & CEO In the Chair position, Record succeeds Tom Allen, Radio (representing non-commercial Michelle Vetterkind, CAE Regional Vice President for , Inc., broadcasting). [email protected] who will remain as ex-officio Past Chair. At-large mid-term Directors who were not facing Vice President - Administration With Record now in the leadership position on re-election include: Keith Bratel, iHeartMedia, Linda Baun [email protected] the Board, Steve Wexler, E.W. Scripps Company, Madison and J.T. Koser, Koser Radio Group, Rice Lake Hayward. NCSA/PEP Coordinator Liz Boyd Milwaukee was elected Vice-Chair Television and [email protected] designated Chair-Elect to succeed Record in In addition, Tom Walker, Mid-West Family Communications Kyle Geissler 2018. Nancy Douglass, WLKG-FM, Lake Geneva, Broadcasting, Madison, remains on the board as [email protected] was elected Vice-Chair Radio; Steve Lavin, WBAY- an ex-officio member, per his seat on the NAB WBA Board minutes are always available for TV, Green Bay, was elected Treasurer; and Chris Board, according to WBA bylaws. members. Please email Linda Baun at [email protected] to request a copy.

Wisconsin Broadcasters Association 44 E. Mifflin Street, Suite 900 Madison, WI 53703 Phone Toll Free (800) 236-1922 wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org YOUNG PROFESSIONALS’ COLUMN WBA Mentorship Program Renewed

Calling all broadcasters! I am pleased time in the next year to mentor a young broadcast professional. to announce the renewal of the WBA Also, we ask that you sign up any of your new employees to be a mentorship program. mentee. The time commitment is only as much as both mentor and mentee wish, whether it’s communicating every week or only a few keys JT Koser We need members to either sign up any of your new Koser Radio Group times throughout the year. While it is not required, we highly encourage young professionals, or to volunteer your time to both parties to make efforts to meet in person if possible. Even in a mentor a young broadcaster. world of incredible communication options, nothing can replace a Many successful broadcasters have had a simple face-to-face conversation. mentor figure at some point in their life. To If you’re in a leadership Mentors and mentees will be matched up in the ensure that we have a future of great leaders position at your station coming months, with an initial meeting for everyone in our field, we believe it’s vital to provide the at this year’s summer conference in Sheboygan! The means for young broadcasters to grow and (general manager, program Young Professionals Committee will be hosting a learn the skills that can turn them into leaders director, sales manager, etc.) meet and greet between mentors and mentees, for our industry. you may have had someone followed by a fun social activity for everyone If you’re in a leadership position at your afterwards. station (general manager, program director, that was a big influence on Thank you very much for considering a sales manager, etc.) you may have had your career… someone that mentorship and for signing up your own someone that was a big influence on your employees for the program. Let’s help our young career… someone that helped you realize “I helped you realize “I really can professionals become the leaders they were really can do this!” We hope that you would do this!” meant to be! share those experiences, and volunteer your

AWARDS COMMITTE Continued from page 1

WBA Awards: Another Record Year!

Growing by almost 100 entries from the previous year, the WBA Awards activities that the new committee chairs needed to be people who for Excellence program had 1,783 entries submitted this year. Wow! already had the clear respect of the Board. Please be sure to read the Again! article in this issue of the WBA Newsletter announcing the (wonderful!) One oddity among this year’s entry totals was the relatively large new Awards Committee Chairs. My term will end after the wrap up number of entries that were rejected for various rules violations. Three meeting after the Awards Gala on Saturday, May 6 at the Madison or four a year is our normal number, but this year we rejected almost 50! Marriott. I look forward to celebrating with you! And the great majority of these were because of time limit violations, I have accepted a position of Awards Committee Chair Emeritus. For either too short or too long. The rules on time limits have not changed those of you who did not benefit from a traditional Catholic high school in some years, so the committee can only conclude that entrants are not education, emeritus is a word that can be humorously translated two reading the rules as carefully as in years past. As we have done in the different ways: the first is “Won’t go away.” The second is, “Comes and past, the committee will inform stations of which entries didn’t make it goes as he pleases.” into competition after the awards are handed out in May. I assure you I’ll focus on the second! Thanks for ALL the support so many In other important news from the WBA Awards Committee: of you have shown to the WBA awards program. There’s nothing like it, Scott Robert Shaw of the Midwest Family stations in LaCrosse has because there’s nothing like you! ended his many years of participation on the awards committee, where he was a stalwart. We are so grateful for his many contributions. We’ve chosen Robert New chairs to lead WBA Awards Committee Kennedy of Midwest Communications in Green Bay to take Scott Robert’s place. Medium The WBA Awards Committee will be under new leadership Market News and Talk is one of our most after this year’s awards gala. competitive divisions, and Robert Kennedy’s Kelly Radandt, Woodward Radio Group, and Dean Maytag, retired WTAQ is a multiple time winner of Station of from WISN-TV, will be co-chairs of the committee that oversees the Year. He’ll be a great addition to the the annual awards contest and gala. committee. The committee was previously co-chaired by Lindsay Wood Davis This is my final year as Awards Committee and Tom Bier who oversaw tremendous growth in participation for the awards program. Chair. We realized that the co-chair The WBA is grateful for their service. arrangement I shared for so long with Tom Bier, The committee will continue to be co-chaired by representatives from radio and television. with both TV and radio representatives from The awards committee will meet next after the awards gala, which will be May 6 at the different-sized markets, was a good model. We Madison Marriott West in Middleton. also realized that the awards committee has become such a huge and vital part of the WBA’s

Wisconsin Broadcaster | March/April 2017 3 PRESIDENT’S COLUMN Continued from page 1

Are YOU a graduate of the Walker Broadcast Management Institute?

It is held on the campus of the University of Wisconsin-Madison in teaching negotiations for the This year’s speaker conjunction with the UW School of Business. The Institute started Executive MBA, Center for out in 1997 as the WBA Foundation Broadcast Management Professional Development, and will be Deb Houden, Institute. Then, in 2006, the estate of William R. Walker graciously the Center for Advanced donated funds to endow the Institute and it has since been the Studies in Business. She will PhD. She’s an adjunct Walker Broadcast Management Institute. present The Reality of Negoti- faculty member at This year’s event takes place April ation. Effective negotiations This year’s event 18-20. The Institute has become so are important in the the Wisconsin School takes place April 18- popular that we only have a couple management of life. Each day of spots left available this year. If we face numerous bargaining of Business teaching 20. The Institute has we’re sold out by the time you see situations in our personal and this, give us a call to see if you can professional world, but our negotiations for the become so popular get on a waitlist for next year’s individual realities can get in Executive MBA, event. While you can see this year’s our way. Deb will discuss the that we only have a full agenda and registration form influence of perceptions in Center for Profes- couple of spots left on the WBA website (www.wi- managing negotiations broadcasters.org) , let me give you successfully. sional Development, available this year. a bit of an insider’s perspective on Another highlight in and the Center for what a terrific offering this is (as I Wednesday night is the just so happen to be a graduate of the Class of 2003). Where else “graduation ceremony.” Advanced Studies in can you get three days of top-notch instructors, the most timely Attendees belt out an enthusi- session topics, a fabulous venue (it doesn’t get much better than astic rendition of Pomp & Business. the UW-Madison campus in the spring), and memorable Circumstance, as each camaraderie (it’s fun to watch how everyone seems to bond with graduate steps up to the other members of their “class” after spending three full days podium to receive the highly coveted leather briefcase, which together each year, for a three-year period), at an all-inclusive, one can only receive as a graduate of the Institute. amazingly low price? Oh, and did I mention that’s without ever The program is designed in three, three-year modules for having to leave the state of Wisconsin? maximum effectiveness. For the most part, topics will repeat The highly-interactive sessions take place during the day every three years (with many of the same instructors coming (Tuesday, Wednesday back, due to popular demand). However, if you’re worried about and Thursday) in the This year’s speaker committing to the full three years initially, please don’t. While it’s state-of-the art Grainger true that the majority, by far, do attend the full three-year cycle Hall, which houses UW- will be Deb Houden, (trust me, you’ll want to), we’ve had a few who have been unable Madison’s School of to and have still benefitted greatly from the year(s) they have Business. Tuesday night PhD. She’s an adjunct been able to attend. features a reception and faculty member at Many of you know Joan Gillman. Joan has been and continues to casual dinner at one of be an integral part of the Institute as she’s worked with us since the local restaurants the Wisconsin School the program’s inception when she was the Director of the Small within walking distance Business Development Center at UW-Madison. While Joan has of State Street and the of Business teaching since “retired” (she is now Director of Industry Relations, UW Campus. It also negotiations for the Emeritus, School of Business, UW-Madison), fortunately for us – seems to be a bit of a she likes us (she really likes us) and is willing to continue to work tradition that after Executive MBA, with us on the program, securing top-notch sessions and dinner, several will speakers each year. wander over to nearby Center for Profes- Memorial Union and sit out on the lakefront sional Development, If I still haven’t convinced you to sign up for terrace eating Babcock and the Center for the Walker Broadcast Management Institute, Hall ice cream (or take a look at this list of our 119 esteemed perhaps indulging in a Advanced Studies in favorite Wisconsin graduates (and…we’re looking to add more libation). Wednesday Business. night features a graduates to the list after this year’s event). reception, dinner, and Wouldn’t YOU like to see your name on speaker on the top floor of the beautiful UW-Madison Fluno Center. This year’s speaker will be Deb Houden, PhD. She’s an this list? adjunct faculty member at the Wisconsin School of Business

4 Wisconsin Broadcaster | wi-broadcasters.org PRESIDENT’S COLUMN Continued from page 1 WALKER BROADCAST MANAGEMENT INSTITUTE GRADUATES

2016 Evan Stanek, Woodward 2009 Jeff Ver Voort, WISC-TV, Madison Brian Howell, Madison Magazine, Tracy Balzer, Mid-West Family Communications Cindy Taerud-Forkes, WKBT-TV, Tom Yunt, Woodward Madison Broadcasting La Crosse Communications, Dubuque, IA Dayton Kane, Woodward Anna Engelhart, WKOW-TV 2012 Amy Ziebell, Mid-West Family 2006 Communications, Appleton Kyle Geissler, WISC-TV Jill Shiroma, WISC-TV Radio Steve Brown, Woodward Michelle Vetterkind, WBA, David Hyland, WI Public Radio Eric Voight, Results Broadcasting Ritchie Baumann, Mid-West Communications, Appleton Madison Jim Murphy WRJC AM/FM Dave Edwards, Woodward Family Radio Randy Hawke, Mid-West Family Jolene Neis, Mid-West Family Radio, Madison Steve Schlutt, Mid-West Family Communications Jason McCutchin, Mid-West Radio, Madison Broadcasting Steve Fisher, Woodward Family Radio John Hunt, Mid-West Family Pat O’Neill, Mid-West Family Radio, Madison Mark Van Allen, Mid-West Family Communications Len Clark, Learfield Radio, Madison Broadcasting Pam Jahnke, Mid-West Family Communications Kevin Kavanaugh, Family Radio, Kelly Radandt, Woodward Communications, Appleton Steve Young, WNWC-FM Broadcasting Sue Ramsett, WSAW-TV, Wausau La Crosse Rex Charger, Mid-West Family Scott Huber, WSVX Radio Al Lancaster, WSAW-TV, Wausau Scott Robert Shaw, Family Radio, La Crosse 2015 Broadcasting Theresa Timm, Family Radio Kristy Nix, Family Radio, La JD Garfield, Mid-West Family Corri Moran, Family Radio Crosse George Smith, WSUP-FM, Lynn Bieritz, Mid-West Family Platteville Broadcasting Broadcasting Linda Baun, WBA, Madison John “Sly” Sylvester, Mid-West Ted Waldbillig, Mid-West Family Jim Leach, Mid-West Family Mary Anne Drewek, Woodward Family Radio, Madison Ryan “Elwood” Bjorn, Woodward Radio, Madison Communications Broadcasting Communications John Wanie, Woodward Jen O’Brien, Mid-West Family Don Grassman, Results Communications, Appleton Zack East, Mid-West Family 2002 Broadcasting Broadcasting Broadcasting Wilfred Tremblay, WSUW-FM, Andrew Felix, WEAU-TV Jean Taylor, Mid-West Family 2005 Broadcasting Whitewater John Kimmons, Mid-West Family 2008 Scott Chorski, WKBT-TV, La Crosse Broadcasting Howard Gloede, Mid-West Family Joe Daguanno, Mid-West Family Jason Effinger, WMTV, Broadcasting 2001 Luis Montoto, Mid-West Family Radio, Stevensville, MI Madison/WEAU-TV, Eau Claire Broadcasting John Huff, KWWL-TV Dave Doetsch, Mid-West Family Steve Scadden, WISC-TV, Ken Beno, Lake Land College, Mattoon, IL Josh Morgan, WREX-TV Bridget Breen, KTIV-TV Radio, Springfield, IL Madison Leonard Charles, WISC-TV, Hope Quackenboss, Mid-West Dave Booth, WXOW-TV Glen Gardner, Mid-West Family Madison Family Broadcasting Jeff Thelen, WSAW-TV Radio, Madison 2004 Joe Radske, WISC-TV Jim Gifford, Mid-West Family Dave Black, WSUM-FM, Madison 2000 Brian Tyndall, Mid-West Family 2011 Radio, St. Joseph, MI Carmelyn Daley, WISC-TV, Broadcasting Kevin Ruppert, WISC-TV Brian Michaels, Family Radio, La Madison Mary Jo Berner, WERL/WRJO, Paul Layendecker, Mid-West Crosse Tim Etes, WRJN/WEZY, Racine Eagle River 2014 Radio – Geoff Shields, WMTV-TV, Steve Lavin, WEAU-TV, Eau Tom Bier, WISC-TV, Madison John Laabs, WBA, Madison Sean Dwyer, WXOW-TV Bob Bucholtz, Madison Claire/WBAY-TV, Green Bay Bob Miller, WKOW-TV, John Laughrin, WAOW-TV Mid-West Radio – Michigan Rick Trautschold, Mid-West Scott Lopas, WTKM AM/FM, Family Radio, Springfield, MO Hartford Madison/Discover Mike O’Brien, Bliss Mediaworks, Milwaukee Communications 2010 Barb Renbarger, WEAU-TV, Eau Claire David Sanks, WISC-TV, Madison Terry Stevenson, Seehafer Mike Kornemann, Madison 2007 Sandy Shockley, Shockley Broadcasting Magazine Nan Blom Roach, WISC-TV, Colin Benedict, WISC-TV Madison 2003 Communications, Madison Terry Shockley, Shockley 2013 Susie Taylor, Channel 3000 Tim Bremel, WCLO/WJVL, Greg Bell, Woodward Janesville Communications, Appleton Communications, Madison Bruce Briney, WKOW-TV Ty Shea, WISC-TV Joe Calgaro, Woodward Bob Dailey, WCLO/WJVL, Tom Walker, Mid-West Family Cedric Friesen, Family Radio Sandi Schmidt, Woodward Communications, Appleton Janesville Radio, Madison Mike Kemmeter, Woodward Communications Don Rosen, WRJN/WEZY, Racine James Hodges, WBKV/WBWI, Jen Winiger, Madison Magazine, Communications Greg Lawrence, Woodward Ken Scott, WCLO/WJVL, West Bend Madison Ed Kral, WSJV-TV Communications Janesville Jill Sommers, WISC-TV

Wisconsin Broadcaster | March/April 2017 5 2017 is the ‘Year of the Sales Manager’ Your WBA is partnering with Chris Lytle to • Preventing and Overcoming Broadcast Sales’ Toughest Objections make 2017 The Year of the Sales Manager. • More First Meetings: Getting in to See Those Hard-to-See Prospects As a WBA member, you can have full access to Instant • Advanced Consulting Skills for Broadcast Advertising Salespeople Sales Training. Members get an archive of 75 pre-planned sales training sessions. Then, • How to “Talk” Advertising With Your Prospects and Customers Today each week you’ll get an email from Chris to let you know about the new sales Instant You can brush up on your sales management skills with these webinars: Sales Training session. • Running Sales Training Sessions That Really Increase Sales Put “Wisconsin” in the subject line and email [email protected] the • Twelve Sales Management Lessons You Shouldn’t Have to Learn the Hard Way full name and email of the person who does the bulk of the sales training. You can link to • Scarce Talent: Finding and Hiring the Best Salespeople Supercharged Sales Management (instantsalestraining.com) now. It’s a compelling 53- • The Coaching Imperative: How Great Managers Get More Loyalty and Production minute video to make 2017 your year. from their Sellers As a bonus, you will also have access to all of the webinar recordings of this year’s Have a look at the site. I think you’ll want to be a part of this. Let Chris know soon. webinar series. Train new people or retrain your veterans with these sales Your sales management job just got a little easier. sessions: Local Sales Recruitment Program Hiring Sellers for 1.Wednesday, March 8, at 11 a.m on building a better offer letter. Register now. It Isn’t All About the Money 5. Wednesday, July 12, at 11 a.m. Today and Tomorrow There are more things to consider than Building and Keeping the Ideal Team commission rates, this session will cover The WBA is working with Media compensation, ideas, perks and benefits that We have all heard how there will be more Staffing Network to provide member don’t break the bank and will start you thinking turnover in the future with people expected to stations with a new program, Local out of the box on where your next hire could switch jobs more often so it is crucial to get Sales Recruitment. The program will come from, in addition to building a them in and productive as soon as possible. help bring you the best and brightest recruitment strategy and budget. Register now. Hear what successful companies are doing to sellers. We’ve heard you: it’s difficult to ramp up new hires and how to retain the ones find and keep sellers. 2. Wednesday, April 12 , at 11 a.m. you want by keeping staff engaged while Since 1993, Media Staffing Network has Getting the Word Out building a better culture. worked exclusively with media companies to Job seekers are smart and savvy, they are There is no cost to participate in these help them hire sellers, managers and various going to check you out before you ever learn webinars, but registration is required. Please other positions. Hiring and retaining people their name. In this session, we start with the register at the WBA website in the events today is a different game than it used to be. essentials of building a solid job description section. All sessions will be archived and Local Sales Recruitment is designed to help and then how to market, not just your open available on the WBA website for later viewing. broadcasters find, hire and retain top sales jobs, using social media, live events and talent. It isn’t an overnight, quick fix. It’s referral programs. It will be helpful to have all designed to change your entire hiring process participants have access to a computer with Additional Training with their expertise and experience. Stations Internet connection for this session. Register Resources Direct from will find more effective tools and tricks to help now. find people in their own markets. Companies Media Staffing in small and large markets will be able to fine 3. Wednesday, May 10, at 11 a.m. tune their recruitment strategy and practices. How Do I Find the New Sellers? Media Staffing Network has also put together If you think you can post an ad and find your additional training options for stations. These superstars, you may be mistaken! Recruiting are available to stations at a special price, listed Local Sales Recruitment takes as much planning, focus and below. Stations interested in any of the Webinar Series commitment as you give to landing target following services should register with Media accounts. Learn about where and how to find Staffing Network: https://oab.formstack.com/ The WBA is paying for member access to the potential sellers, how to reach out and court forms/media_staffing_network. training program’s webinar series. The them to join your team while putting in an 1. Webinar Handout Package ($50) webinars take place once a month between accountability program to be sure your This package is designed to accompany the February and July, with topics to help not only managers are doing what they need to find webinars and is provided to each company by hire, but build and maintain a pipeline of the candidates. Register now. market. The handout package includes the potential hires. All sessions will be presented following: by Media Staffing Network President & CEO 4. Wednesday, June 14, at 11 a.m. Laurie Kahn. Can I Legally Ask That Question? Templates with each webinar including: Asking the right questions during an interview o Sample sales job profile is an art. Find out smarter ways to gain information along with a reminder of what you o Sample recruitment ad, tips for recruitment can and cannot ask during interviews; plus tips brochure, job postings

6 Wisconsin Broadcaster | wi-broadcasters.org o Tips on using LinkedIn Your WBA is offering to you as a o List of suggested social media sites to review for job postings FREE member benefit, o Template of recruitment log the following webinar opportunities. o Suggested calendar of when to recruit, promote jobs We appreciate your excellent support. o Sample offer letter o Tips of ideas to keep staff engaged Webinar Opportunties o Tips on things to include in career page on website Seven Things Advertisers Have Completely Wrong o Access to our portal for updated ideas and About Radio reference Guest: Pierre Bouvard o Inclusion in our monthly email blast with hiring April 11 at 10 a.m. or April 13 at 3 p.m. CST tips Radio is alive and well and as strong as ever. It’s the #1 reach medium. It’s 2. Review and Update of Current Hiring Tools ($750) the number one in-car entertainment choice. Yet research suggests advertiser perceptions are far different from radio’s reality. Experts focus Media Staffing Network will review and update your on telling and selling a compelling and contemporary radio story that re- current hiring tools, including job profiles, offer sets client perceptions and opens their wallets. letters and recruitment ads. This review service is available at a special price just for WBA members, and services will be provided for one year. What Agencies Want From Their Media Partners 3. Marketing Package ($500) Guests: Ben Thomas, Buntin Group Media Staffing Network will provide you with copy June 20 at 10 a.m. or June 22 at 3 p.m. CST for recruitment on-air ads and social media, person- Media sales is an ever-evolving profession. If you’re selling the same way alized LinkedIn profile coaching and coaching on you were just two years ago, you’re out of date. Learn what has changed setting up email blasts. This service is offered at a in dealing with agencies, how they have evolved, and what they want discounted price for WBA members, and marketing and need from you now. services are available for one year. 4. Career Page Assistance (ask for a quote) Un-Clog Your Sales Pipeline; Get Dead or Dying Media Staffing Network will review of your station’s Deals Moving Guest: TBA website and career page with suggestions on how to better attract candidates. July 11 at 10 a.m. or July 13 at 3 p.m. CST 5. Sourcing Services According to CSO Insights, 90 percent of projected deals don’t close when they are projected to close and 54 percent don’t close at all. This If stations decide they prefer more hands-on assistance, Media Staffing Network can provide wreaks havoc on your projections and your income. Learn how to keep sourcing services, priced at a special rate for WBA your pipeline clog-free and focus your time and effort on the deals most members: likely to close. o Sourcing local job seekers, forward to station for review and follow up Developing Effective Local Advertising Strategies (minimum 40 hour package – $1,200) Guest: TBD o Sourcing local, non-job seekers, identify passive August 22 at 10 a.m. or August 24 at 3 p.m. CST candidates, build a log that stations can use to track or market 97 percent of people selling radio advertising today don’t have a degree to in building a bench in marketing or advertising. With the proliferation of new ways to (minimum 40 hour package – $2,600) advertise, local advertisers are inundated with salespeople and shiny new o Call out to local names, passive candidates to toys. Now, more than ever, it’s critical for today’s broadcast professional to encourage be an expert resource on marketing and advertising for local businesses. conversations with your station (minimum of 20 hour packages – $2,000) Handling Objections Heroically Note: Call out services cannot be provided without Guest: TBD one of the sourcing plans. The goal is to start a September 12 at 10 a.m. or September 14 at 3 p.m. CST station with a log of a minimum of 100 leads for solid potential candidates. Objections are inevitable, but they don’t have to be intimidating. 6. Search (Quoted Independently) Objections are a clear sign you’ve got your prospect right where you want them: engaged, emotionally invested, and serious enough to seek more Media Staffing Network can conduct searches for information. Learn proven strategies for handling objections with individual or multiple sellers. courage and confidence.

Wisconsin Broadcaster | March/April 2017 7 Afternoon and Evening Statewide Tests of Tornado Warning EAS Code On April 20 Please Respond To WBA Office In cooperation with real EAS Tornado Warning Code is Wisconsin Emergency being sent, the crawl on TV AFTERNOON TEST stations and cable systems will Management, the National 1: p.m. Tornado Watch “TOA” EAS read “A Tornado Warning has been Weather Service will Code issued issued for…”. Thus we ask that TV conduct two tests of the real broadcasters and cable operators 1:45 p.m. Tornado Warning “TOR” EAS Tornado Warning EAS Code, making the decision to air these Code issued by all NWS one in the afternoon and a tests should display a “This is a offices serving Wisconsin second one in the evening, Test” graphic behind the crawl. counties* on April 20, 2017 as part of The tests will be originated on Tornado and Severe NOAA Weather Radio (NWR), and EVENING TEST Weather Awareness Week. will be relayed via the State Relay The TOA EAS Code will not be sent for the (SR) and Local Primary (LP) stations. evening test. The State of Wisconsin has received The EAS “TOR” Code will be sent a waiver from the FCC to use the independently by all five NWS 6:45 p.m. Tornado Warning “TOR” EAS actual EAS Tornado Warning Code offices serving Wisconsin, following Code issued by all NWS for these statewide tests. If there is a the schedule below. Broadcasters offices serving Wisconsin threat of severe weather at the time and cable operators that monitor SR counties* of the afternoon test, then both the or LP stations from multiple EAS EAS Header Code parameters to be afternoon and evening tests will be Operational Areas or directly used in both tests: postponed until April 21. If there is monitor NWR from another EAS Originator Code: WXR severe weather on April 21, the tests Operational Area may receive more EAS Code: TOR will be cancelled. If the afternoon than one Tornado Warning alert for test runs on April 20, but the each test; since these alerts are sent EAS Duration: 15 minutes evening test is cancelled due to the independently from each NWS *These tests are being coordinated with threat of severe weather, the office they will not be recognized by the State of Minnesota. Stations in the evening test will not be rescheduled EAS units as duplicates if alerts are border area will receive both Wisconsin to the next day – it will just be received from two different EAS and Minnesota counties in the same cancelled. Operational Areas. It is also possible coordinated TOR Tornado Warning EAS To accommodate the request of that some NWR stations may message at both 1:45 p.m. and 6:45 p.m.. some Wisconsin broadcasters after broadcast more than one TOR Code Please respond by e-mail to last year’s first-ever evening test, this for each test as some NWR stations year’s evening test has been moved serve counties from more than one Vice President Linda Baun at to 6:45 p.m. This is 10 minutes earlier NWS office. [email protected] to than last year, allowing more time to This will be the schedule for the indicate you have received this relay the test before the top of the two tests run on April 20, 2017 or message, have passed this information hour. Stations are encouraged to if there is severe weather on April along to all relevant staff (including carry both the afternoon and 20, both tests will be conducted on station meteorologists), and will partic- evening test, and forward any April 21, 2017. If the afternoon test ipate in the tests and the public notice comments to WBA following the runs on April 20, but the evening prior to the tests. tests. test is cancelled due to the threat of The audio of these tests will severe weather, the evening test will NOTE: Public Notice on your end will begin repeat several times in the script not be rescheduled to the next one week prior to the tests (PSA’s, mention in “This is a Test”, but because the day—it will just be cancelled: your news stories, weather reports, etc).

8 Wisconsin Broadcaster | wi-broadcasters.org WBA supports proposal to change EEO rule

Your WBA, along with other State 1. Whether the Internet is broadly available to all segments of the U.S. population is Broadcasters Associations representing beyond question in 2017, and the FCC needs to conform its rules and policies to that reality. all 50 states, the District of Columbia, and 2. Because the EEO Rule itself does not expressly prohibit relying solely on Internet Puerto Rico, recently filed Joint recruiting, the FCC need not conduct a formal rulemaking to implement the change, Comments in support of a proposal to but could instead issue a declaratory ruling or clarification to that effect, which change the FCC’s EEO Rule to permit would speed implementation of it. broadcast stations to rely solely on 3. Had the Internet been available when the EEO Rule was created, it certainly would Internet-based recruiting to meet their have been the FCC’s preferred avenue of recruitment, as it is universally available, obligation to “use recruitment sources for free (via public wifi or libraries and schools), instantaneous, and flexible, providing each vacancy sufficient in [a licensee’s] not only an avenue for job seekers to learn about an opening, but to apply for it as reasonable, good faith judgment to well. widely disseminate information 4. Government and businesses have uniformly moved their recruiting to the Internet, concerning the vacancy.” and job seekers, being aware of this, do their job hunting on the Internet. The same unified group of State Broadcasters 5. Broadcasters need to be able to focus their recruiting resources where it will be most Associations had first requested this change in effective, and for a young population that relies heavily on the Internet for 2002, at which time the FCC indicated that the information, including for job hunts, requiring use of “traditional” recruiting Internet was not yet sufficiently available to mechanisms is inefficient. minority and rural populations to permit 6. As most broadcast stations today have digital operations, stations are looking for broadcasters to rely exclusively on Internet applicants with digital skills, including the knowledge of how best to utilize social recruiting. In these comments, we made the media and other Internet platforms, and the ideal place to find such applicants is on following points: the Internet.

Wisconsin Broadcaster | March/April 2017 9 Members in the Spotlight Radio station delivers 2,000 gifts WSAW-WZAW sets Evangel Ministries new ‘Share Your WEMI-FM in Appleton Holidays’ record collected more than ’s CBS 2,000 Christmas Care affiliate WSAW-TV and shoe box gifts in the WZAW-TV Wausau, 19th annual ‘Christmas shattered records by raising more than $90,000 in its “Share Your Holidays” Care’ drive, benefiting 35 drive, held Dec. 2–22. The campaign benefits the food pantries at The local crisis programs and Salvation Army of Wausau and The Neighbors’ Place. The previous record was emergency rooms. Shelter staff and hospital emergency room $63,432. In 14 years, the campaign has raised more than $500,000. workers watch carefully for patients who are in crisis or lack adequate clothing. A staff member at St. Mary’s Medical Center in Station gathers cold weather Green Bay described one event: “A tall, elderly man who had fallen came in for our help and he ended up staying overnight. He was gear to help families upset with the thought of spending Christmas in the hospital. There A central Wisconsin television was a Christmas Care gift marked ‘for a tall man’, and we gave that station collected more than 2,000 to him. He was tearful and told us it was the only present he had coats, boots, scarves and hats gotten in years; he was delighted by the gift, and said that this during its inaugural Warm Up made his Christmas. Thank you!” Wisconsin campaign. WAOW led a campaign with assistance from More than 20,000 toys other Wausau area businesses. The donations will help families in need donated in radio station throughout Wisconsin. The campaign wrapped up Dec. 9. drive TV station helps collect toys for 13,950 children An annual toy drive held by a Milwaukee radio station A in Madison was part of a holiday effort to collect toys for collected more than 20,000 children ahead of the 2016 holiday season that gathered toys for 13,950 kids toys for kids during the in Dane County. holidays. WTMJ ran the Kids 2 WKOW has sponsored Toys for Tots for 28 Kids Christmas Toy Drive as a years. The station partnered with the Marine grassroots program that allows Corps Reserve to help collect new, people in the community the unwrapped toys for needy children. The toys opportunity to volunteer and were collected during November and early help those less fortunate. December at hundreds of drop-off sites and “It is specifically designed to provide toys for kids who otherwise in Dane County. In 2016, the station might not receive anything at Christmas while teaching other kids collected 61,855 toys and $13,868 to the joy of giving,” according to an article from WTMJ. purchase more toys. WKOW ran an extensive six-week marketing Fond du Lac station makes push to help Salvation Army campaign including on-air promotion, web promotion, news stories, morning show A Fond du Lac radio station answered the call of the Salvation Army interviews and daily updates in all as it struggled to meet a holiday fundraising goal and helped the newscasts. The value of the 2016 promotion totaled $152,000. The station charitable organization also collects toys in its lobby. Employees help decorate the lobby, make toys surpass the goal just donations, and help with distribution. before the new year. The Salvation issued a Janesville radio stations break holiday donations record called on Dec. 16 saying that the Red Kettle WCLO and WJVL radio helped generate a record number of donations during campaign had raised only its annual “12 Hours of Bringing” event at Farm and Fleet of Janesville. $95,000 of the $160,000 The radio stations broadcast goal it had set for the for 12 continuous hours on holiday season. Dec. 9, asking the community WFDL-AM/FM responded by running a series of radio messages in for donations of toys, non- the week leading up to Christmas. One listener heard about the perishables, personal care need on the air and came to the office with $5,000. items, and cash. Activities were set up at the site. A release from the Salvation Army said, “Terry Davis, President of Radio Plus inspired listeners to help, ‘Working together, everyone Donations benefited ECHO pitching in, we can raise the resources The Salvation Army needs to and The Salvation Army. continue as one of this community’s most trusted helping hands.’” $3,600 in cash donations was split between the Salvation Army and ECHO. The Red Kettle Campaign raised $166,186, exceeding its $160,000 goal.

10 Wisconsin Broadcaster | wi-broadcasters.org Radio Milwaukee uses personal stories to promote empathy Manitowoc radio station uses social media to promote Community radio station Radio Milwaukee has produced a series of community pride personal stories from Milwaukee neighborhoods in an effort to promote Seehafer Broadcasting recently launched a social empathy. The series, “National & North” introduces eight people along two media hashtag campaign to promote of Milwaukee’s community awareness and community pride in longest streets Manitowoc. Seehafer stations is promoting the who answer use of the #LoveManitowoc hashtag which is questions that dig “intended to start a conversation amongst citizens of and visitors to deeper than a our city in which each person can share the things that they love traditional about living, working, and playing in Manitowoc.” interview. The idea was hatched after negative attention on Manitowoc on The first episode of the national level with the popularization of the Steven Avery case the series focuses through the documentary series “Making a Murderer.” on a Nicaraguan “The #LoveManitowoc movement is not a response to this negative refugee named attention, but the idea was born out of a desire to renew and Jacobo who made cultivate a positive community atmosphere,” a news release stated. his home on Milwaukee’s south side. Another episode introduces Yollande, who moved to Milwaukee from Cameroon to get her second graduate Community members and visitors are encouraged to join in the degree. She now owns an African fusion restaurant on North Avenue. #LoveManitowoc movement by going to Facebook, Instagram, and Twitter, and sharing the things they love about Manitowoc, by You can view the video series here: http://radiomilwaukee.org/ using the hashtag #LoveManitowoc. national-and-north/.

TV investigation prompts policy change at homeless shelter An investigation by a La Crosse television station Radio station prompted a change in policy at a homeless shelter segment helps that’s getting more homeless people off the street. rescue animals Video that WKBT captured in July inspired the Salvation Army to change its policy in regards to A Lake Geneva radio sheltering homeless people who might be under the station is using an on- influence of drugs or alcohol. air segment to find new home for animals Before the policy change, people looking for shelter would have to take a at a no-kill animal Breathalyzer test to determine if they would be allowed to stay. But the shelter. The on-air organization knew that its system was flawed, because it was not testing feature titled “Wet for drugs. Nosed Wednesday” “Many of them found a place to lie right outside the building, because they airs weekly on WLKG. wanted to sleep somewhere,” said Maj. Jeff Richardson, of the Salvation The manager of Army of La Crosse. “So that created a problem we weren't real comfortable Lakeland Animal with either.” Shelter visits ‘Curt & “Everybody predicted doom and gloom,” said Richardson. “The world's Robyn in the Morning’ going to fall apart and the roof's going to fall in, and basically it's been a with her pet of the pretty peaceful transition.” week. The shelter The change in policy was noticed by the local hospital and police mostly features dogs, department which noticed a decrease in the homeless in the emergency but will also department and downtown La Crosse parking ramps. sometimes bring in cats. The segment is aired live and is also Milwaukee TV station adds news drone on Facebook Live. Milwaukee TV station CBS 58 says it’s the first Milwaukee TV station to use Of the animals drones in its news coverage. The first video images from ‘Sky Drone 58’ featured on the show, appeared on the CBS 58 News at 4 p.m. on Wednesday. all but one was WDJT has two drones adopted within a with HD video couple weeks. The technology and three shelter says the show FAA licensed drone has helped a lot to pilots on staff with increase the number plans to expand its fleet of animals rescued in the near future. from the shelter. “The drones will provide CBS 58 viewers with compelling video of major events, daily news stories and breaking news in Milwaukee and Southeastern Wisconsin,” the TV station said in a release.

Wisconsin Broadcaster | September/October 2016 11 Members in the Spotlight

La Crosse host signs off show passed to him “He was very proud of what his dad, the legacy of the Milwaukee meteorologist from his father Lead Balloon Show and doing games,” longtime John Malan retires friend and color man of 18 years, Scott Erickson said A La Crosse area radio show host who took over a WTMJ-TV chief of Mike. “It was tough, but being able to follow in his meteorologist John show started by his father in 1948 is footsteps, that helped.” leaving the show after 44 years. Mike Malan is retiring after Kearns and his father were inducted Kearns said he remembered being on 36 years on the air in into the Wisconsin Broadcasters Associ- the air at WKTY for the first time with his Milwaukee. “I’ve had a ation Hall of Fame together in 2009— dad on Christmas Day in 1959. He was career doing what I the only father-son tandem to be seven years old. He doesn’t remember love. Now it’s time to spend more inducted together. “The tradition that exactly what his first words over the air time with my family and pass the Charlie started and Mike continued in were, but he guessed it was “Merry baton to the talented team of the La Crosse market epitomizes what Christmas.” Kearns signed off the Lead meteorologists we have on Storm local broadcasting is all about,” WBA Balloon Show on Dec. 23. Team 4,” Malan said in a statement President and CEO, Michelle Vetterkind, issued by WTMJ. Malan’s last day on “I don’t think said. “They have truly made a the air was March 1. a station difference in the lives of so many could lose an people.” on air person Pipines retires after 32 years in Mike isn’t and have it Milwaukee sportscasting sure when be a bigger he plans FOX6’s senior impact than on retiring anchor Tom Pipines Mike retiring completely retired in February from the from radio. after 32 years at WITI. Lead Balloon He still “Tom Pipines has set Show,” Mid-West Family Broadcasting’s production enjoys the standard for manager Ken Cooper said. calling sports in Milwaukee,” Throughout December, Kearns toured the area as an games. But with his added free time, he definitely said WITI FOX6 President and unofficial sendoff and celebrated his last show plans to make the most of it with his high school General Manager Chuck Steinmetz. surrounded by friends and family. sweetheart Dawn, their two children Patrick and Erin “Not only has Tom brought his Kearns will continue calling high school sports and, of course, his three grandchildren Rylie, Reagan insights into his game analysis, he games as he has done since he was 20 years old with and Rory. Dave Carney and Matt Skradie took over has enterprised hundreds of his father. mornings at WKTY on Dec. 27. Beyond the Game stories that have showcased the heart and soul of local athletes.” PROFILE: radio division, leading the company’s 34- Reflecting on his retirement Pipines Steve Wexler station group across eight markets. He says, “I will always cherish working continues this role today as Vice President of Vice President, Radio at FOX6. People like (FOX6 anchor) Radio for the E.W. Scripps Company, following Tim Van Vooren, (FOX6 photojour- The E.W. Scripps Company the merger of Journal Communica- nalist) Mickie Leach and all the Steve Wexler began his broadcast tions and Scripps in April 2015. wonderful bosses, colleagues and career with Journal Broadcast Group Steve attended the University of viewers who have honored me with in 1977 as an intern at WTMJ-AM Wisconsin – Milwaukee and earned a connection is the greatest gift I’ve while attending Shorewood High his Bachelor of Science degree in had over my career.” School. He hosted on-air programs on he was respon- management from Bellevue both WTMJ-AM and WKTI-FM in the late 70’s sible for University in Omaha. He serves on Engineer marks 30 years at and early 80’s before leaving the company to Journal’s radio the Boards of Directors of the become an on-air talent and program and television Wisconsin Broadcasters Associ- stations manager at Hearst Broadcasting’s WISN-AM in operations, ation, the National Association of An engineer who has 1985. He orchestrated WISN’s change to a including as Vice President & General Manager Broadcasters and the Radio Advertising been with a pair of TV news/talk format in 1989. of KMTV-TV. Bureau. stations since their Steve left Milwaukee in 1989 to become In 2006, Steve was elected a corporate Vice From an early age, Steve was fascinated and inception in 1986 is program manager for King Broadcasting’s President of Journal Communications, the influenced by the power of local broadcasting. marking 30 years. Jay KGW-AM (Portland, OR) and KING-AM parent company of Journal Broadcast Group. He said had a fake radio station in his room G. Matthews is the Assistant Chief Engineer at WLAX- (Seattle) before returning to Milwaukee and In 2007, he returned home to Milwaukee as when I was a kid, WEXL Radio (“We Excel in WEUX TV in La Crosse/Chippewa Journal in 1993 as program manager of Vice President & General Manager of WTMJ- Music!”) He said he rode my bicycle to WTMJ Falls-Eau Claire. Chief WTMJ-AM. TV, WTMJ-AM and WLWK-FM in addition to his when he was 16 to see if I could help out. Operator/Chief Engineer Mark Burg In 1997, Steve was named Vice President & corporate regional role, overseeing television Steve’s wife Amy also is a Shorewood native. said Matthews has been instru- General Manager of Journal’s radio stations in and radio operations in several Journal They have two children: Becky, an interior mental in all aspects of the stations’ Tucson, Arizona. markets. designer at All Makes, Inc. in Grand Island, daily operations. In 2001, he was promoted to Senior Vice In 2014, Steve stepped away from day-to-day Neb. and Scott, a copywriter at z2 Marketing President and moved to Omaha, Neb. where general manager duties to head Journal’s in Pewaukee.

12 Wisconsin Broadcaster | wi-broadcasters.org Radio group raises more than $50K for WEAU aired a panel discussion titled “Theater numerous causes in our Community” after the musical aired Dec. Fifty-year 7. The station invited performing arts Three volunteers to talk about the importance of a Wisconsin radio radio vibrant local arts scene and how viewers could stations in get involved. a Madison veteran dies Members of the Eau Claire Children’s Theater radio and the Chippewa Valley Theater Guild were group A Wisconsin broadcaster who’s interviewed. raised been in the business for 50 years more than Construction on started on a new performing has died. arts center in Eau Claire. $50,000 for Larry Jay “Hoien” started in radio in 1964 at KRAD community causes during events all in the Station collects 20,000 books for food in East Grand Forks, same week. pantries Minnesota. He worked at WAUK-AM in Waukesha, Mid-West Family Broadcasting station WJJO A group of WRIT-AM and WYLO-AM, WEZW-FM and held a 28-hour radiothon in downtown stations in WFMR-FM in Milwaukee and joined Madison to help local veterans, raising more northeast WTKM in Hartford in 1997. He left WTKM than $14,000. Wisconsin last spring. During his career he was on During the same week in December, La Movida collected air, recording commercials and selling (WLMV) raised more than $13,000 for the more than advertising. He’s also done on-air work Catholic Multicultural Center of Dane County. 600 books in and booth announcing for WITI-TV. Also that same week, Magic 98 held its annual 2016 for Magic Holiday Wish fundraiser to help families children visiting food pantries. “Larry loved his wife, children and career with the holidays. They raised more than The annual Children’s Book Drive conducted by very much. His one regret was that he $26,000. Nicolet Broadcasting stations has now did not have a chance to say goodbye to collected more than 20,000 books over the last his listeners...he loved them all,” his 112,000 lbs. of food collected by pair of ten years. obituary read. “Larry always signed off his radio segments with ‘Kindness is the TV stations The books are given to children who visit food language the mute can speak and the pantries in Door and Kewaunee counties Two TV deaf can hear.’" Jay died on Jan. 26. He throughout the year. Donations were dropped stations in was 76. off at various locations in Door and Kewaunee Milwaukee counties. http://www.phillipfuneralhome.com/ worked obits/obituary.php?id=634305 with the Door of Life Christian Church Food Pantry and Brewers Koinonia Kupboard at First Baptist Church in Community Foundation and Hunger Task Force Sister Bay will distribute the books. the day before Thanksgiving to collect more than 112,000 pounds of food from viewers. CBS 58 (WDJT) and Telemundo both did live GET TO KNOW WBA LEADERSHIP: news segments as well as live cut- ins throughout the day Nancy Douglass The “Thanksgiving Drive Thru Food Drive” was Nancy Douglass is the hosts a WBA Award-Winning Sunday held at Miller Park. Ryan Braun and other General Manager at CTJ morning talk show on Lake 961 called Brewers stars made appearances throughout Communications, LifeMatters. the day. broadcasting in beautiful Nancy and her husband, Ty, moved to Lake Geneva, Wis. CTJ owns Wisconsin in 2001. They have four grown Eau Claire station uses live network and operates WLKG, Lake 961 children, who they now pay little attention musical to promote local arts FM. Nancy worked in print media in to, as they also have the three most perfect where she and her husband An Eau grandchildren in the world. They live on grew up, then briefly in Wisconsin before Claire Silver Lake where they like spending all starting her radio career at WLKG. television their time on their pontoon in the summer, station Nancy started at Lake 961 as an Account pina coladas and getting caught in the used the Executive in 2002, and recently celebrated rain… NBC live 15 years at WLKG. She has served as Nancy has served on the WBA Board since production General Manager since 2004, and also co- 2010. of the musical “Hairspray” to promote the local performing arts culture.

Wisconsin Broadcaster | March/April 2017 13 WBA Saves the Day! Drone journalism WBA Renews American Red Cross Partnership The WBA has renewed its agreement with the American Red Cross training offered at UW to help raise funds and awareness for major Red Cross disaster relief efforts in the state. The partnership, called “WBA Saves The Day,” was The Center for Journalism Ethics at formed in 1998 and has been renewed every year since. the University of Wisconsin-Madison Through the “WBA Saves The Day” partnership, WBA member radio is partnering with the Poynter and television stations agree to provide one day of public service Institute, Google News Lab, DJI programming within three days of a major state disaster to support Drones, the Drone Journalism Lab Wisconsin Red Cross disaster relief operations that are expected to at the University of Nebraska, exceed $50,000. and National Press Photographers The agreement has been activated numerous times over the years Association to host hands-on to support Red Cross disaster relief efforts for flooding, tornado drone journalism training in damage, and windstorm damage in Wisconsin. Madison June 16-18. In addition, the agreement was activated after the September 11 “At a time when drone use in reporting is expected to grow quickly, I’m tragedies. The WBA helped raise $12.5 million in total efforts in the delighted the Center for Journalism Ethics can help encourage respon- state of Wisconsin. sible practice,” said Center Director Kathleen Bartzen Culver, who has In 2001, the WBA received the Red Cross’ Excellence Award for In- been studying the legal and ethical implications of drones in journalism Kind Support. This award is given at the state level and recognizes for five years. “These partners are leaders in this field, and I’m proud the outstanding work of an organization in support of the mission of the Red Cross. Also, in 2003, the Red Cross presented the WBA we’re working alongside them.” with an award that was part of their Disaster Partners program Unmanned Aerial Vehicles (UAVs) — known to most as drones — because of our continued commitment to the program, as well as present tremendous opportunities for journalists. They can be used to the resources we provide. report on environmental issues, natural disasters, and other news issues and events. But they also pose important concerns, including safety and privacy. This hands-on training will not only prepare journalists to Keep your newsroom successful earn FAA certification to fly, but also focus on the law and ethics involved. updated on Amber Alerts, other state-issued notifications Training participants will learn: • Background of unmanned aerial systems When an Amber Alert or Silver Alert is issued or • Part 107 of the Drone Pilot’s Certificate canceled in our state, the Wisconsin • Airspace restrictions for drone pilots Department of Justice provides notice to • Operating limitations broadcasters and other interested parties via its • Weather conditions Wisconsin Crime Alert Network. Alerts are • Drone performance issued primarily via email. • Crew management Your newsroom is hopefully receiving these notices from the • Airports and airport operations state. WBA reminds you that if your station email addresses have changed over the years or if you wish to add additional • Aeronautical decision-making contacts, you will need to go to the WCAN website to re- • Emergency procedures subscribe to these important notifications. The website is: • Federal and state regulations www.wisconsincrimealert.gov. • Pre-flight, flight and post-flight checklists You can subscribe separately to one or all of three notifi- • Flight and battery logging cation categories: • Legal and privacy concerns AMBER Alerts: Issued for missing children events which • The ethics of a flying camera meet certain criteria. • Useful tools (Google MyMaps, Earth Pro) Silver Alerts: Issued for missing adults with cognitive • Hands-on flying of a DJI drone impairment. Crime Alerts: Issued for armed robbery, burglary, and The three-day training costs $295. Journalists, journalism educators and many other crimes as well as missing persons. serious students preparing for drone flight are welcome to attend. A short video on the website provides an explanation of the More information is available at sign-up process. Any questions on use of the site can be http://about.poynter.org/training/in-person/drones-17. addressed by consulting the FAQ or the contact links at www.wisconsincrimealert.gov.

14 Wisconsin Broadcaster | wi-broadcasters.org Gilman Halsted, retired WPR reporter, named Distinguished Wisconsin Watchdog Gilman Halsted, a retired Wisconsin station in Panama City, Florida, before joining the staff of WPR. Public Radio reporter who Halsted produced spot stories and features for NPR's Morning Edition and All Things Considered, as well as public radio news magazines. He produced award-winning examina- has a bachelor's degree from the School for International Training in tions of the state’s criminal justice Vermont, and a master’s in Teaching English as a Second Language system, has been named the 2017 from the Monterey Institute of International Studies (now known as the Middlebury Institute of International Studies at Monterey) in California. recipient of the Distinguished He spent his first three years of college at the University of Wisconsin- Wisconsin Watchdog Award. Madison. Gilman Halsted Over the course of two , Halsted became a During his career, Halsted won awards from the , the “For more than 15 familiar voice to WPR listeners, working for six Milwaukee Press Club and the Wisconsin Broadcasters Association. He years, Gil Halsted years in the Wausau bureau before moving to also won a regional Edward R. Murrow award from the Radio and turned a bright Madison in 2000. He covered the courts and the Television News Directors Association. light on prison system and also wrote and produced The Wisconsin Watchdog Awards event also will honor recipients of the Wisconsin's general assignment stories for daily state Freedom of Information Council’s annual Openness Awards, or Opees, criminal justice newscasts until his retirement in 2016. for their work promoting open government. system, covering The award is a highlight of the seventh annual Sponsorships of the event are welcomed. Information about everything from Wisconsin Watchdog Awards reception and becoming a sponsor is available from Andy Hall at the Wisconsin state Supreme dinner, a celebration of open government and Center for Investigative Journalism at [email protected] and at Court decisions to investigative reporting. The award is presented http://wisconsinwatch.org/about/donations/watchdog-sponsorship/ the grievances of jointly by the Wisconsin Center for Investigative people locked Journalism, the Wisconsin Freedom of Information behind bars.” Council, the Madison Pro Chapter of the Society of You’re Invited Professional Journalists and three additional Online registration for the 2017 Wisconsin organizations that are joining the selection committee for the first time — the Wisconsin Newspaper Association, Wisconsin Broadcasters Watchdog Awards reception and dinner Association and University of Madison-Wisconsin School of Journalism When: Thursday, March 30, 5 p.m. reception and 6 p.m. dinner and Mass Communication. Where: The Madison Club, 5 E. Wilson St., Madison “For more than 15 years, Gil Halsted turned a bright light on Ticket price: $60 Wisconsin's criminal justice system, covering everything from state Proceeds benefit the Wisconsin Center for Investigative Journalism, Supreme Court decisions to the grievances of people locked behind participation of young journalists in the event and a special bars,” said Bill Lueders, president of the Wisconsin Freedom of investigative reporting workshop. Information Council. “He humanized those on both the giving and receiving ends of this system, earning widespread respect as a fair and conscien- tious reporter. He gave his job his all, and Wisconsin is a better place for it.” The public is invited to the March 30 event. It begins with a reception at 5 p.m., followed by dinner at 6 at The Madison Club, 5 E. Wilson St. Just 120 tickets will be sold. Tickets cost $60 and are available at: http://2017watchdog.eventbrite.com/. Proceeds support the nonprofit and nonpar- tisan Wisconsin Center for Investigative Journalism, the participation of young journalists in the event and a special investigative reporting workshop. Halsted began his career in journalism late in life. He spent 10 years as a social worker and then English teacher in Bangladesh, Washington, D.C., India and Wisconsin before landing his first job as a public radio reporter in Kenosha in 1988. He worked for three years as the news director at a community college

Wisconsin Broadcaster | March/April 2017 15 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Why CES is important to all broadcasters

This January, Fred CES is an auto show. Despite the fact that the of live video. and I started our North American International Auto Show in This shouldn’t surprise anyone. Currently, the is the following week, virtually all major driving experience requires that all senses year in Las Vegas, car companies are in Las Vegas, showing off except one – hearing – be engaged while attending our eighth what’s next. And beyond the displays from driving. That’s great for radio. But when you Ford and Chevy, cars are everywhere because Consumer don’t have to watch the road, what possibilities there are so many auto suppliers on hand, emerge? Video consumption, reading, and Paul Jacobs Electronics Show. showing off cars made from 3D printers, other entertainment all of a sudden become It’s not the easiest way to driverless technology, and yes, in-car quite viable. entertainment systems. start the year – when you bring close to For radio broadcasters, other 180,000 people into a city, everything becomes One of the most compelling displays challenging. Good luck making a reservation at changes are taking place in the car a restaurant, and it’s hard to get used to was from Nvidia, a leading company right now that are affecting waiting a minimum of 30 minutes for a taxi. in autonomous driving. But it’s worth it. CES is an opportunity not just listening. Their technology monitors the driver so it can to see what’s next, but also a way to get Apple CarPlay and Android Auto continue to educate the car. It monitors body temperature, energized about innovation, and to see proliferate, opening up audio apps on attention spans and other factors to ensure possibilities for our industry that will impact all smartphones to the dashboard, alongside local that the car is in-tune with its passenger. of us for decades to come. radio stations. But when we visited Visteon, the Investment in this type of technology Over four days, we try to see everything – we company that designs the dashboard of the underscores the massive investment being get there early for Press Day, go to Eureka Park future, it’s clear that a lot of energy is being made to change the driving experience, to check out all of the smaller inventions that invested in providing as many entertainment eventually culminating in the driverless car. are pretty unique and off-the-wall, C-Space at options as possible in the car, and the radio The Aria – a separate conference dedicated to But the main focus of media and technology with ad agencies and our automotive tour at broadcasters presenting, and the big daddy, CES was on the convention show floor that takes over the entertainment. For three main halls of the Las Vegas Convention radio stations, the car Center as well as the parking lot in front of it. is the epicenter of consumption. And But you can’t see it all – it’s simply until recently, it’s had too big. limited potential for television stations. So here are our takeaways and their implica- tions for radio and television broadcasters for That’s about to you to think about. As you’ll read, we’ve tried change. to condense our findings into two areas that affect broadcasters – changes in the car and in I attended a session at the home. But first, to give you a sense of scale, C-Space featuring the here’s a look at CES by the numbers: head digital teams from NBCU, Sinclair • It’s the 50th anniversary of this event, which Television, and The started out focusing on radio. Weather Channel. • There are over 175,000 people registered – When asked about 55,000 are from outside of the U.S. their mobile plans, • There are over 600 start-up companies they all began talking featured in Eureka Park. about the car as a new • The convention takes up more than 2.6 mobile platform. million square feet of exhibit space. They’ve already moved on from the • There are 3,800 exhibitors. smartphone, and see • There are nine auto companies showcasing autonomous cars as a what’s next, including autonomous cars. huge opportunity for growing consumption

16 Wisconsin Broadcaster | wi-broadcasters.org WBA Awards For Excellence tuner runs the risk of becoming another option instead of the primary entertainment provider. Start saving your 2017 The other automotive trend we saw at CES was how mobility is entries for the changing. Ford announced an investment in a ride-sharing Wisconsin company called Chariot at CES. The service will be rolled out to WBA Awards for Broadcasters eight cities this year, providing on-demand transport to work Association and back without the hassle of owning a car. Once again, the Excellence! implications for broadcasters is significant – if you’re riding in a van with others, chances are the radio won’t be on and in its Find out more at www.wi-broadcasters.org place, each rider will bring along their own entertainment on their smartphone. And video will also be available either in these vehicles, or on individual smartphones. Without question, changes in the car provide challenges and opportu- But the other mega-trend at CES was the prolifer- nities for broadcasters. For the radio industry, challenges abound, and we strongly recommend investing in a mobile strategy via apps and ation of voice-controlled technology, primarily unique, downloadable content, as well as presence on platforms like provided via Amazon’s Echo device. Apple CarPlay and Android Auto. If you haven’t played with one of these, we encourage you to do so, For television stations, changes in the car present a because they provide the owner to control media, the home significant growth opportunity. experience, and the Internet via voice activation. So, instead of going to the channel guide, you can ask, “Alexa, when is the Badger The individual driving experience, as well as changes in mobility, game on and on which channel?” Or, “Alexa, play Taylor Swift.” represents a new location for video consumption. No longer is In both cases, ease of access to media accelerates, but broadcasters watching television confined to static locations where there is a need to invest in creating “Skills” in these systems to ensure that television. Video is going mobile in a big way, and this is potentially your station appears when a request is made. For example, when going to lead to real growth for the industry. requesting a radio station, the system will immediately go to TuneIn and not the station’s stream. Other audio content like The Home Is Getting Smarter. podcasts won’t be able to be accessed. And how will Alexa know The other big trend at CES was the major changes in technology which “KISS FM” the user is requesting without more specific affecting the home front, with big implications for broadcasters. First of commands? all, everything in the home is becoming “smart.” In other words, devices These are just two of the big trends we saw at CES, but the ones are connected to the Internet and to other devices. So, for example, a most relevant to broadcasters. We encourage you to start off “smart” refrigerator knows when food is expiring and can send an alert. 2018 in Las Vegas with us. It is impossible to understand the It can even connect with a grocery store and order fresh replacements. tectonic shifts taking place that impact how radio and television A kitchen robot contains recipes and is connected to all devices. When are going to be consumed without immersing yourself in it. a recipe is selected, it can order the food from the grocery store for Without question, big changes are on the horizon, and by home delivery, and when it’s time to cook, can walk the chef through understanding early what they are, you will be able to the process while controlling the heat in the oven. capitalize and thrive.

• Pronunciation guide for Wisconsin cities, towns, villages, You never have to guess. and elected officials d • Concise summaries regarding Wisconsin laws including Know your rights as a open meetings/records d reporter/ photographer. • Wisconsin laws and regulations regarding media Know where you can and can’t go. covering crime scenes, fire, and police emergencies d • How Wisconsin government and courts are set up plus Quickly get up to speed on rules and regulations about covering meetings d Wisconsin structure.

Follow us on Twitter where we showcase the great WBA Newsroom work being done in broadcast newsrooms statewide. @WBANewsroom | WBANewsroom.org

Wisconsin Broadcaster | March/April 2017 17 WINTER CONFERENCEReview & STATE LEGISLATIVE DAY Wednesday, January 25, 2017 | The Madison Concourse Hotel, Madison, Wisconsin

18 Wisconsin Broadcaster | wi-broadcasters.org Special Thanks To….. Partner Wisconsin Army National Guard

Sponsors Godfrey & Kahn Insight Edge Jacobs Media Local Broadcast Sales

WBA Conference Committee Rick McCoy, Chair, Mid-West Family Broadcasting Keith Bratel, iHeartMedia Kyle Geissler, Don Grassman, Results Broadcasting Brad Heinkel, WAOW-TV Justin Hull, Woodward Radio Group Steve Lavin, WBAY-TV Jill Sommers, Retired, WISC TV Barb Van De Hei, Radio Plus Jan Wade, WISN-TV Linda Baun, Wisconsin Broadcasters Association Michelle Vetterkind, President & CEO Wisconsin Broadcasters Association

WBA Young Professionals Committee JT Koser, Koser Radio Group Jessica Laszewski, WSAW-TV Reid Magnum, Magnum Communications Hannah McClung, WISC-TV Amy Pflugshaupt, WMTV-TV Terry Stevenson, Seehafer Broadcasting Corp. Heather Storm, Woodward Radio Group Linda Baun, Wisconsin Broadcasters Association

Speakers Lt. Gov. Rebecca Kleefisch Hannah Stonehouse Hudson Kyle Geissler, Morgan Murphy Media Rufino Gaytán, III, Esq., Godfrey & Kahn, S.C. Dustin B. Brown, Godfrey & Kahn, S.C. Kelly Radandt, State Legislative Chair, Woodward Radio Group Brandon Scholz, The Capitol Group Michelle Vetterkind, President & CEO Wisconsin Broadcasters Association

Service Providers American Awards & Promotions Jill Sommers, Photography Coopers Tavern Leader Printing Company, Inc. Lorraine Ortner-Blake The Madison Concourse Hotel

And to YOU our members, for your support in making calls at the Capitol. We also wanted to take this opportunity to Thank You for your support of attendance at the WBA Winter Conference, Job/Career Fair and Social Media Day.

Wisconsin Broadcaster | March/April 2017 19 Student broadcasters learn, network, are honored at seminar

“Great mix of veterans and persons just starting out and objective honesty;” “Very informative; good to hear about other and TV stations;” “Really got a lot out of speed networking;” “Kept me engaged about the future of TV stations and the jobs offered;” “Good practical advice.” Those were just a few of the comments from the more than 150 students who attended the 2017 WBA Student Seminar on March 4 at the Madison Marriott. Another successful event can be attributed to the hard work of the WBA Education Committee in putting together an Ken Beno outstanding program, which featured Jay Kruz, Program Director and Daytime DJ at WREW, Cincinnati. I have the pleasure of being the chair of this active and hard working group of educators and commercial broadcast professionals. Another contribution to the seminar’s success is financial support from the WBA in helping to pay for hotel rooms for students who traveled from distant areas around the state. Students chose to attend three of ten panels. Topics included: Radio and TV News Reporting, Broadcast Sales and Marketing, Social Media’s Role in the Newsroom, Campus Radio and TV Stations, How Do I Get My First Job, Student

Continued on page 22

20 Wisconsin Broadcaster | wi-broadcasters.org Student Award Winners 2017 AWARD ORGANIZATION ENTRY TITLE Sports Story (Radio) Long Form Production Non-News (Radio) 1st Place WSUM (UW-Madison) WSUM Sports Update, October 26th 2016 1st Place UW-La Crosse Untamed Universe 2nd UW-Stevens Point Sports Update 11-14 2nd UW-River Falls Homelessness Hits Home 3rd UW-Stevens Point Sports Update 10-17 3rd UW-Madison Russian Folks Sports Story (TV) 1st Place UW-Madison Wish Upon A Badger Long Form Production Non-News (TV) 2nd UW-Madison Badgers Proud of 2016 Season 1st Place SPtv (UW-Stevens Point) Sew Heroic 3rd - TV Early Morning Crew 2nd Madison Media Institute The Studio Sports Play-by-Play (Radio) 3rd MPTV (Milwaukee Area Technical College) Rhythm ofThe Sales 1st Place WSUM (UW-Madison) Wisconsin Vs. Ohio State Football News Series/Documentary (Radio) 2nd UW-Stevens Point 1st Place UW-Stevens Point UWSP Opera Workshop UWSP Mens Hockey - Alex Cheban & Michael Wengrzyn 2nd UW-Stevens Point I Hate Speech 3rd Marquette University - Radio MU Men's vs. Providence 3rd WRST (UW-Oshkosh) WWII Nose Art Exhibit Sports Play-by-Play (TV) News Series/Documentary (TV) 1st Place UW-Whitewater 1st Place UW-Milwaukee Parachute Warhawk Football vs. John Carroll, NCAA Quarterfinals 2nd Marquette University - TV MU Women's Basketball vs. Western 2nd UW-Madison Log Out 3rd Titan TV (UW-Oshkosh) Titan TV: Women’s Volleyball UW Oshkosh 3rd UW-Milwaukee Leave Rib Mountain Alone vs. UW-Platteville Public Affairs/Talk Show (Radio) Sports Programming-Non Play-by-Play (Radio) 1st Place Marquette University - Radio New Music Monday: Rogue Wave 1st Place WRST (UW-Oshkosh) The Sports Page 2nd WRST (UW-Oshkosh) Chancelior Leavitt Interview 2nd UW-La Crosse Primetime with Evan and Greg 3rd WRST (UW-Oshkosh) UW Oshkosh Rocketeer 3rd UW-Stevens Point Public Affairs (TV) UWSP Men’s Basketball - Nathan Hansen & Alex Koch 1st Place Titan TV (UW-Oshkosh) Titan TV: C Life Sports Programming-Non Play-by-Play (TV) 2nd UW-Whitewater The Compass 1st Place UW-Whitewater Warhawk Sports Saturday 3rd Titan TV (UW-Oshkosh) Titan TV: UWO in 30 2nd SPtv (UW-Stevens Point) Sports-Non Play by Play Newscast (Radio) Air Check (Radio) 1st Place Radio1 Broadcast School Lucas On Air 1st Place WSUM (UW-Madison) WSUM 6 PM Newscast - 4/6/16 2nd Radio1 Broadcast School Drew On Air 2nd WSUM (UW-Madison) WSUM 6 PM Newscast - 3/30/16 3rd Radio1 Broadcast School Cody On Air 3rd Marquette University - Radio Pre-election special Feature Story TV Newscast (TV) 1st Place UW-Milwaukee 1st Place Titan TV (UW-Oshkosh) Titan TV: Titan TV News An Unusual Musician: Inside the World of Olivia Valenza 2nd UW-Platteville University Report for April 28, 2016 2nd Marquette University - TV National Marquette Day 3rd SPtv (UW-Stevens Point) Newscast (TV) 3 Entertainment and Politics 3rd UW-Milwaukee Peer Mentor Coach by Day, Panther Dancer by Night News Story (Radio) Station Imaging Radio 1st Place UW-Stevens Point Veteran Students 1st Place Radio1 Broadcast School Cody's Station Cycle Promo 2nd UW-Stevens Point UWSP Campus Lawyer 2nd Radio1 Broadcast School Sophia Cycle Station Promo 3rd WSUM (UW-Madison) Hillary Clinton at UW 4 - 4 -16 3rd Radio1 Broadcast School Cody KMAQ liner Social Media News Story (TV) 1st Place WSUM (UW-Madison) WSUM Facebook, Twitter, Instagram 1st Place UW-Madison Jimmy Anderson 2nd UW-Platteville Media Studies Facebook page UW-Platteville 2nd UW-Madison Organ Cooling Project Podcast Radio 3rd UW-Madison Sanctuary Campus 1st Place WSUM (UW-Madison) The Mendoza Line Promotional/Public Service Announcements/Commercials (Radio) 2nd UW-Madison We Chase the Creatures of the Sky 1st Place Radio1 Broadcast School Cam's Maroon 5 Concert 3rd UW-Madison Reincarnation 2nd WRST (UW-Oshkosh) WRST Afterparty Promo Website 3rd Radio1 Broadcast School Lucas 5 Hour Energy 1st Place WSUM (UW-Madison) WSUM Website Promotional/Public Service Announcements/Commercials (TV) 2nd UW-Madison The Badger Report 1 st Place UW-La Crosse Perfect Pets 3rd Marquette University Radio Marquette Wire

Wisconsin Broadcaster | March/April 2017 21 Storytellers Website, Promotion at a Radio Station, Producing Industrial Videos and Commercials, and Engineering. Several students toured the remote truck from WHA-TV, Madison, as part of the engineering session. At noon, students could participate in a session titled The Future of Television Is Now, which discussed impacts on future employees, or Speed Networking, which was patterned after the speed dating concept. Thirty- five broadcast professionals met individually in six minute intervals with students who could ask questions about any topic. The afternoon luncheon concluded the seminar and was highlighted by Jay’s keynote address, the presentation of the WBA Foundation Scholarships to four recipients, and the 14th annual Student Awards for Excellence, which had more than 200 entries. In addition, this year’s Leadership Award was presented to A.J. Garcia from the University of Wisconsin Madison. The award is given to a broadcasting or broadcast journalism student of junior standing or above who attends a Wisconsin college or university and who has most noticeably developed and exercised effective and creative skills in leadership. See page 25 for details. In addition to Jay, I would like to thank the following broadcast professionals for being panelists: Dave Black, UW-Madison, WSUM, Madison; Bill Hubbard and Mike Schmidt, UW-Green Bay; Mike O’Brien and Stan Stricker, WCLO/WJVL, Janesville; Don Vesely, Amy Pflugshaupt, Russ Bruhn, Tom Weeden, and Geoff Shields, WMTV, Madison; Anthony DaBruzzi and Stephanie Haines, WJFW-TV, Rhinelander; Len Nelson, WAPL, Appleton; Hannah Anderson, Kassandra Sepeda, Maria Szatkowski, and Heather Poltrock, WSAW-TV, Wausau; Chris Shofner, UW-Stevens Point; Dean Maytag, retired, WISN-TV, Milwaukee; Kevin Ruppert and Hannah McClung, WISC-TV, Madison; Patrick Nienow, WLUM/WLDB/WZTI, Milwaukee; Jim Mead, UW- Whitewater; Breann

22 Wisconsin Broadcaster | wi-broadcasters.org Schossow, ; Ed Reams, WKOW-TV; John DeSimone and Mike Halminiak, WMSN-TV, Madison; Andi Brooks, Dave Ogden, and Fletcher Keyes, Q106, Madison; Bob Bellini, Milwaukee Radio Group; Dave Edwards, WUWM, Milwaukee Public Radio; Herb Cody, WGLR/WPVL; Jake Zimmermann, Wisconsin Sports Zone Radio Network; John Rowe, Cumulus; Judy Konkel and Valerie Moore, WADR-LPFM; Mike Kemmeter, Woodward Radio; Pat Heffling and Tim Etes, iHeartmedia; Peter Tanz and Robert Kennedy, Midwest Communications, Green Bay; Alex Behnke, Wisconsin Public Radio/TV; Bob Goff, WCWI-FM; Russ Awe, Wisconsin Public Television; and David Sanks, WBA Foundation Chair. Thanks to the panel moderators: Sandy Ellis and Richard Burgsteiner, UW-River Falls; Randall Davidson, UW- Oshkosh; Brian Lucas, UW- Whitewater; and Rob Snyder, UW-Platteville. On behalf of the Education Committee, I would also like to thank Linda, Michelle, Liz, and Kyle for helping to ensure the seminar’s success. Our appreci- ation also to Donna Beno and Jill Sommers for helping with registration, and Greg Powers, Chair of the Illinois Broadcasters Association Education committee, for assisting in the presentation of the “Student Awards for Excellence.” We look forward to 2018 and another outstanding student seminar!

Wisconsin Broadcaster | March/April 2017 23 THANK YOU to the following for making the WBA’s 2017 Student Seminar a Success!

Speakers and WBA Education Speed Patrick Nienow, WLUM FM & WLDB FM Moderators Committee Networking Super Dave Ogden, Q106, Ken Beno, WBA Education Chair Ken Beno, Committee Chair Panelists Madison Jay Kruz, WREW Dave Black, WSUM Radio Hannah Anderson, WSAW-TV Amy Pflugshaupt, WMTV-TV David Sanks, WBA Foundation Nella Citino, Alex Behnke, Wisconsin Public Ed Reams, WKOW TV Chair Madison Media Institute Radio and Television John Rowe, Cumulus Michelle Vetterkind, President Randall Davidson, UW-Oshkosh Bob Bellini, Kevin Ruppert, WISC-TV and CEO WBA Foundation Sandy Ellis, UW-River Falls Milwaukee Radio Group Breann Schossow, Wisconsin Russ Awe, WHA TV Andi Brooks, Q106 - Madison Pat Hastings, UW-Madison Public Radio Dave Black, WSUM Radio Herb Cody, WGLR/WPVL Terry Havel, UW-Parkside Kassandra Sepeda, WSAW-TV Russ Bruhn, WMTV-TV Anthony DaBruzzi, WJFW-TV, Erik Johnson, UW-River Falls Maria Szatkowski, WSAW-TV Rick Burgsteiner, UW-River Falls Rhinelander Jack Kapfer, UW-Eau Claire Peter Tanz, Midwest Communi- John DeSimone, Anthony DaBruzzi, WJFW-TV, Judy Konkel, UW-Rock County cations, Inc., Green Bay Rhinelander WMSN-TV FOX 47 Maryann Lazarski, Jake Zimmermann, Wisconsin Dave Edwards, Randall Davidson, UW-Oshkosh Milwaukee Public Television Sports Zone Radio Network WUWM Milwaukee Public Radio SandyEllis, UW-River Falls Brian Lucas, UW-Whitewater Tim Etes, iHeartmedia Stephanie Haines. WJFW-TV Dean Maytag, WBA Foundation Special Thanks Bill Hubbard, UW-Green Bay Bob Goff, WCWI FM Committee American Awards & Stephanie Haines. Brian Lucas, UW-Whitewater Jim Mead, UW-Whitewater Promotions WJFW-TV, Rhinelander Dean Maytag, WBA Foundation Mike O'Brien, WCLO/WJVL Terry Baun, Mike Halminiak, Committee Kevin Pulz, Milwaukee Public Criterion Broadcast Services WMSN-TV FOX 47 Jim Mead, UW-Whitewater Television Donna Beno Pat Heffling, iHeartmedia Len Nelson, WAPL Radio Arthur Ranney, UW-Platteville Liz Boyd, Bill Hubbard, UW-Green Bay Patrick Nienow, WLUM FM & Mike Schmitt, UW-Green Bay WBA NCSA/PEP Coordinator Mike Kemmeter, WLDB FM Chris Shofner, UW-Stevens Point Kyle Geissler, Woodward Radio WBA Communications Mike O'Brien, WCLO/WJVL Dr. Robert Snyder, UW-Platteville Robert Kennedy, WTAQ - Director Heather Poltrock, WSAW-TV Chuck Steinmetz, WITI-TV Midwest Communications, Madison Marriott West Kevin Ruppert, WISC-TV Green Bay Nancy Stillwell, Hotel Staff Geoff Shields, WMTV-TV Madison Media Institute Fletcher Keyes, Q106 - Madison Greg Powers, Chris Shofner, UW-Stevens Point Michelle Vetterkind, WBA Judy Konkel,WADR-LPFM Lake Land College President & CEO Dr. Robert Snyder, UW-Platteville Jay Kruz, WREW Jill Sommers Linda Baun, WBA Vice President Stan Stricker, WCLO/WJVL Dean Maytag, Hearst Television Don Vesely, WMTV-TV Hannah McClung, WISC-TV And to the students for Michelle Vetterkind, WBA Nicole Nelson, WISC-TV their support of the Student Seminar! Valerie Moore, WADR-LPFM

24 Wisconsin Broadcaster | wi-broadcasters.org Students honored with scholarships WBA Foundation Report Four students were honored at the WBA Student Seminar with scholarships.

Kenneth Kosirowski “What is astonishing to me, is that Angie relentlessly pursues and achieves her goals despite a major handicap of being legally blind.” Recipient: WBA Foundation Scholarship $2,000 Grant Angie is a part of the Wisconsin Association of Blind Students where she has been active since 2008. Ken is a graduate of Marquette University High School in Milwaukee. He is currently enrolled at Angie plans to contribute to radio by working on the production and the University of Wisconsin-Madison majoring in imaging of syndicated radio shows. Journalism. Ken will graduate in May 2017. Angie was joined at the scholarship presentation by her parents Laura Ken began learning about the field of broadcasting as a member of his and Emmett Cortes. high school forensics team. His topic of choice was broadcasting. Caleb Dodge Forensics honed Ken’s communication and writing skills and helped Recipient: Howard Gernetzke Scholarship him discover his passion for journalism. Ken was a top finisher every $1,000 Award year and was a forensic state championship in his senior year. Caleb is a graduate of Baraboo Senior High Ken’s journalism experience includes a sports internship with WISC-TV School in Baraboo. He is a recent graduate of in Madison. He has also worked at UW-Madison’s WSUM 91.7 as a news Madison College where he majored in Visual reporter, a sports talk host, and a play-by-play announcer for Wisconsin Communications. Caleb is also a Liberal Arts Athletics on WSUM’s Online Sports. He has also done play-by-play for and Sciences graduate of UW-Baraboo/Sauk County. the Big Ten Network Student U. Ken is seeking to be the most award- Caleb was on the Dean’s List for two semesters. He has also worked winning TV sports broadcaster in Wisconsin. on two 48-hour Film Festival production teams. While enrolled at Ken was joined at the scholarship presentation by his parents Tom and UW-Baraboo, Caleb produced a video for the faculty and staff. Laurie Kosirowski. Carla Galler and Emmalee Pearson, Instructors at Madison Technical Taylor Campbell college, state that Caleb is a self-directed learner, a positive influence Recipient: Morgan Murphy Scholarship and affable team player. He was also a tutor and friend to fellow $2,000 Award classmates. Caleb’s goal is to utilize his video production skills in the broadcast and film industries. His plans also include starting a Taylor is a graduate of West Allis Central High freelance video production company. School in West Allis. She is enrolled at the University of Wisconsin-Green Bay majoring in Caleb’s was joined at the scholarship presentation by Jeanne and Communications with a minor in Spanish and will Rodney Kallenbach and Spencer Semonson. graduate in May 2017.Taylor is currently the sports reporter for UW Green Bay’s newspaper, The Fourth Estate. She also shoots and edits interviews with coaches, players, and fans and the completed packages UW-Madison student honored with are available online. Taylor is also a recurring guest on the university’s podcast. WBA Student Leadership Award Taylor has been a sports reporter intern with the Time Warner Cable Alec (AJ) Garcia was involved in broadcasting activities SportsChannel in Milwaukee. Taylor covered both local and national from the moment he arrived on campus, with an emphasis events including the draft and the Big 10 Media on sports. He is the Sports Director at WSUM and is involved with Conference. Taylor was a field reporter/photojournalist and shot and ESPN and the Big Ten Network. He has also worked in print edited stories for on air use. publications, reporting on Madison and Wisconsin teams. Taylor also loves to dance. She is the co-founder and president of a hip “It’s clear that he has chosen this field for his life’s work, and he hop team on campus. Taylor’s career goal is to become a sports has embraced it as a student,” wrote Pat Hastings from the UW- broadcaster. Madison School of Journalism and Mass Communication. Taylor was joined at the scholarship presentation by her parents Shannon “At WSUM this year, he often spent extra time helping new students overcome their and Jacob Welch. uncertainties doing play by play for UW teams,” she wrote. “He spent countless hours training Ileana “Angie” Castro and mentoring people, and when they needed a hand, or a fill in, AJ helped without hesitation.” Garcia said he’s embraced his role as a leader among his peers. Recipient: Results Broadcasting, Inc. “Even if someone is playing a small part in helping me accomplish what I love to do, I owe Scholarship | $1,000 Grant them that appreciation and I want our students to see that and apply those same communi- Angie graduated from James Madison Memorial cation skills to their careers,” Garcia wrote. “It is my duty as a leader to make everyone in our High School in Madison. She is a recent graduate of station feel like they have the potential to be a leader.” Hastings said Garcia is a problem solver the Madison Media Institute where she majored in and a coach to the students around him. Recording and Live Sound. “He kept calm and professional when the student newsroom got very busy (election night, for Angie’s love for sound developed early in life. She not only enjoys example). His attitude influenced his classmates for the better because of that. He received an listening to sound, she also enjoys creating and recording sounds and A in that class—his work ethic is outstanding—and his work as a video and audio reporter dialogue. She was the on-camera spoke person for a PSA her class is professional.” produced. She can perform an in-studio automatic dialog replacement as Garcia was honored with the WBA Student Leadership Award at the Student Seminar. skillfully as a professional actor. Angie’s professor, Sean McMahon stated,

Scholarship applications are available at wi-broadcasters.org and also in the attendee packet.

Wisconsin Broadcaster | March/April 2017 25 WBA’s DC Trip

WBA hits the Hill, FCC for an action- packed DC Trip The WBA’s Annual DC Trip took place Feb. 28 and March 1. Executive Committee members Nancy Douglass, WLKG-FM, Lake Geneva, Steve Lavin, WBAY-TV, Green Bay, along with WBA Federal Legislative Chair Roger Utnehmer, The WBA delegation on the Hill focused on educating our Nicolet Broadcasting, Sturgeon Bay; Jan Wade, WISN-TV, Members of Congress on important industry issues Milwaukee, and WBA President & CEO Michelle such as: Preventing harmful changes to advertising Vetterkind along with WBA Director of Mark Your Calendar tax treatment, protecting TV station relocation that Communications Kyle Geissler attended the for the could leave viewers in the dark, the potential for a Leadership Conference which was held Feb. 28. 2017 WBA Performance Tax to threaten local jobs, and Vetterkind joined a panel at the morning protecting TV viewers and allowing broadcasters session to discuss strategies for connecting with DC Trip to continue negotiating in the free market. lawmakers and provided examples for how the February 27 & 28 Due to its success last year, for the second year in a WBA does this using social media. row, NAB coordinated an FCC Advocacy Day. To complete our delegation of 33 WBA represen- Nancy Douglass, WLKG-FM, Lake Geneva, joined WBA President tatives, an additional 27 Wisconsin broadcasters traveled to DC & CEO Michelle Vetterkind, in spending Thursday, March 2 at the in preparation for Tuesday’s Wisconsin delegation briefing FCC talking with FCC Commissioners, their staffs, and the Media (where we were joined by NAB President & CEO, Gordon Smith Bureau about the important value of broadcasters serving their & Jack Smedile, Government Relations, NAB) and WBA’s Annual local communities. Congressional Reception, which was held in conjunction with All in all – it was an action-packed, successful WBA DC Trip! NAB at the Newseum.

26 Wisconsin Broadcaster | wi-broadcasters.org Wisconsin Broadcaster | March/April 2017 27 28 Wisconsin Broadcaster | wi-broadcasters.org EDUCATORS’ COLUMN What have we learned from history?

In recent months the American news Social Responsibility Theory says: media and their practices have been • Freedom of the press (by way of the First Amendment) carries obligation. getting a great deal of attention. Sandy Ellis • The press enjoys a privileged position. I’ve been surprised at the assumptions of some of my • The press is responsible to society to carry out essential mass students who are new to journalism classes. communication functions. • “Reporters are always biased. They write the story the way their boss tells The press should them to.” • Serve the political system by providing information, discussion, • “When journalists write their stories they have to decide what kind of debate on public affairs (meaning politics and policies). spin to put on it.“ • It should keep the public informed so that it is capable of self- • ”The fun part of being a reporter is writing your own opinion.” governing. I’m sure these students are not alone in their assumptions. And I have • It must safeguard the right of the individual by serving as a watchdog no doubt there are some reporters who, in fact, may lean that way in on government and powerful organizations. their work. But my assumption is that in any field there is always a small • It should serve the economic system by bringing together buyers group of people who choose not to follow the principles of the and sellers of goods and services through advertising. profession. I also have concluded that the majority of the public does • It should provide entertainment. not realize that journalism actually has principles. As journalism professors, my UWRF colleagues and I consider it so important we • It should maintain financial self-sufficiency independent of special named our introductory course Principles & Ethics of Journalism. interests. These principles are not new. In 1943, famed Time The press is expected to magazine publisher Henry Luce convened a Seventy years ago, in 1947, •Provide truthful, comprehensive reporting that commission that he charged with conducting a that commission published a study of American journalism. Robert Maynard accurately and clearly differentiates between fact Hutchins, president of the University of , report titled A Free and and opinion. was the chair of the group. It consisted of 13 social Responsible Press. The group’s •It should serve as a forum and represent all- science professors (with no ties to journalism) and important viewpoints, not just the owner or the several other intellectuals. The group came to be conclusion: the press was not publisher’s views. known as the Hutchins Commission and it spent serving the public. When I •It should accurately portray racial and religious the next several years trying to determine the teach my students about this, groups, respecting the sensitivities of various value of keeping society informed. It believed that groups. an informed public is a vital to freedom. I translate that conclusion •It should provide information to which the public Seventy years ago, in 1947, that commission into: “The press should legally has right of access. published a report titled A Free and Responsible •It should break down barriers to the free flow of Press. The group’s conclusion: the press was not do their job!” news and information. serving the public. When I teach my students about this, I translate that conclusion into: “The We could go into much more detail on the press should do their job!” specifics of the duties and functions of the press to meet the obliga- Among the important points made in the report are the following. tions to the First Amendment, but the information above should give you a basic understanding. And when you think about it, that’s • The news media are the primary source of essentially a huge responsibility. information necessary for people to govern According to the Bureau of Labor Statistics, in 2015 (the most recent figures) there were 41,050 people employed as reporters and themselves. correspondents in the U.S. Of those, 11,220 worked in radio and TV. • The press (in the 1940s) had a much greater Other information services had 3,730 reporters and correspondents while cable and other subscription programming reported 340 people responsibility than it was exercising. identified as reporters and correspondents. Newspapers, books and directory publishers dominated the field with 24,480 reporters and What became the Social Responsibility Theory of the Press was an correspondents. outgrowth of the Hutchins Commission’s report. It is the foundation of That’s 41,050 reporters and correspondents out of a 2015 U.S. the principles followed by the ethics codes of most of the professional population of 320-million people. It’s a big job and I firmly believe news organizations such as the Radio Television Digital News Associ- the vast majority of these people are passionate about their ation and the Society of Professional Journalists. responsibility to provide truthful, accurate information that their listeners, viewers and readers need in our democratic society.

Wisconsin Broadcaster | September/October 2016 29 FOUNDATION CHAIR’S REPORT WBA Foundation Educational Support Grant Program Taking Applications Grant restrictions: Grants can be used for equipment, Now hardware, software or other materials used in teaching in broadcast education programs In 2010, the Wisconsin and/or to promote careers in broadcasting. Broadcasters Associ- The support equipment or materials ation Foundation acquired can be used in either the David Sanks Board of Directors classroom or in broadcast facilities. No Chair, WBA created the part of any grant can be used to fund Foundation Educational Support financial support for faculty or support Grant Program. staff. Foundation Report This program awards up to $10,000 Matching & Other Participation annually to assist non-profit college Requirements: There are no requirements and technical school broadcast education for matching funds under the program, programs to acquire equipment, hardware, Since the inception however, the presence of matching funding software, and/or other teaching materials of the program, the or the integration of grant monies in a necessary to conduct broadcast education WBA Foundation larger spending program will be taken into programs and promote careers in account by the WBA Foundation. broadcasting. Board has issued Consideration to the WBA Foundation: A We would like to invite communications $172,427 in regular annual report for a period of at least educators to submit grant proposals for Educational two years to the WBA Foundation Board 2017 and we encourage educators to spread Support Grants. regarding the progress of students for two the word about the WBA Foundation’s years after they leave the grantee’s Educational Support Grant Program. program is requested. Appropriate recognition, in an In 2016, the WBA Foundation Board approved four ongoing fashion, of the WBA Foundation grant is grants totaling $9,069. The program has generated requested and grant applications should include a excellent response. Since the inception of the program, statement indicating how this will be accomplished. the WBA Foundation Board has issued $172,427 in 2017 Deadline: Grant applications must be received in Educational Support Grants. the WBA Foundation Office, 44 E. Mifflin Street, Suite Following are Guidelines for the 2017 Educational 900, Madison, WI 53703, by Friday, April 21. Grants will Support Grant Program: be awarded by July 25 and grant funds may be Grant Pool: Up To $10,000 annually disbursed upon request any time after the awards are announced. Number of Grants: Variable within the $10,000 limit

Wisconsin Broadcasters Association Foundation Officers & Board of Directors| www.wbafoundation.org OFFICERS President & CEO Bruce Grassman Jill Sommers Chair of the Board Michelle Vetterkind, CAE Results Broadcasting, Shawano Retired Wisconsin Broadcaster Wisconsin Broadcasters Association Foundation David Sanks Bill Hurwitz Chuck Steinmetz Sanks Communications, Madison BOARD OF DIRECTORS Retired Wisconsin Broadcaster WITI-TV, Milwaukee Vice Chair R. Perry Kidder Scott M. Trentadue Laurin Jorstad Chris Bernier Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Radio Plus, Fond du Lac Retired Wisconsin Broadcaster Tom Koser Secretary Keith Bratel Roger Utnehmer Dick Record WAQE-AM/FM/WJMC-AM/FM/WKFX-FM iHeartMedia, Madison Rice Lake DoorCountyDailyNews.com Family Radio, La Crosse Sturgeon Bay Scott Chorski Treasurer Dean Maytag Tom Walker WKBT-TV, La Crosse Retired Wisconsin Broadcaster Jan Wade WISN-TV, Milwaukee Mid-West Family Broadcasting, Madison Nancy Douglass Kelly Radandt WLKG-FM, Lake Geneva Woodward Radio Group Appleton/Green Bay

30 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation Report

2016 Foundation Contributions WISC-TV Bob Barry Productions Dean and Stephanie Maytag Martin and Mary Green Michelle and Kirk Vetterkind Mike and Patty O’Brien Fruit Broadcasting Michelle and Kirk Vetterkind Martha Southard Dorlee C Rohlfing Rick Jowett memorial Tom and Kathy Bier Ed Hinshaw memorial Liz and Tommie Boyd Greg and Sandy Bell Rick Jowett memorial Richard Record Jeanne Williams Ed Hinshaw memorial Linda and Terry Baun Ed Hinshaw memorial Rick Jowett memorial Diversified Management Joseph and Coreen Bukowski Ed Hinshaw memorial Koser Radio Group Ed Hinshaw memorial Marc and Cynthia Kartman Gene Purcell Radio Plus Bay Cities Ed Hinshaw memorial Thomas Langmyer Jill Geisler Linda Baun Bill Hurwitz Jill Geisler Rick Jowett memorial Dennis and Deborah Conta WSAW/WZAW-TV Ed Hinshaw memorial Woodward Radio Group Mark Zelich WI Broadcasters Assoc. WMSN-TV Ed Hinshaw memorial Mike Sullivan CTJ Communications Chuck & Lu Ann Roth Tom Walker WEAU-TV Ed Hinshaw memorial Ed Hinshaw memorial WKOW-TV Dick Record Chuck & Lu Ann Roth WKBT-TV Brandon Scholz Joy Schaleben Lewis WRJC-AM/FM Laurin Jorstad Ed Hinshaw memorial Big Radio (WEKZ/WBGR/WWHG) Shockley Foundation Richard Record for Vern Falk WKOW-TV Paul and Karen LeSage Tomsun Media LLC Fruit Broadcasting Roger Mann Ken & Donna Beno WAOW/WYOW Television R. Perry Kidder Joseph Laughlin WSAW-TV Eddie Doucette Mark Schermerhorn Inc. Cumulus Media Jim and Martha Schuh Resonant Results Inc. Cumulus Media Bruce and Linda Grassman Big Radio WCLO/WJVL Jonathan Little Productions James Hoyt WITI-TV Steve and Amy Wexler James Hoyt WJMC Radio Rick Jowett memorial Terry Havel Laird Broadcasting Door County Daily News.com Zilber Family Foundation Door County Daily News.com Bill and Marlys Rittman Ed Hinshaw memorial Radio Plus WJJQ-AM/FM Jewish Community Foundation WXOW/WQOW Television Bob Uecker Ed Hinshaw memorial WVRQ/WPRE/WQPC/WKPO

Legacy Club Bob Barry Bruce Grassman John Laabs James Schuh Chris Bernier Jack Hackman Paul LeSage Don Seehafer Lee Davis Ed Hinshaw Scott Lopas Sandy Shockley Terry Shockley Richard Dudley (1940-2016) Joe Moen (1923-2013) Laurin Jorstad (1927-2014) Roger Utnehmer Nate Goetz R. Perry Kidder Dick Record Michelle Vetterkind David Sanks

Wisconsin Broadcaster | March/April 2017 31 Jeff Welton Nautel Regional Sales Manager Central US

Tel: 1 902 823 5127 [email protected] Making Digital Radio Work.

Calendar of Events June 14, 11 a.m. Can I Legally Ask That Question? Local Sales Recruitment Webinar Series March 8, 11 a.m June 14-15 Take a It Isn’t All About the Money WBA Summer Conference Local Sales Recruitment Webinar Series Blue Harbor Resort, Sheboygan LOOK March 27 June 20, 10 a.m. or June 22, 3 p.m. CST New hire sales training What Agencies Want From from P1 Learning Their Media Partners at YOUR WBA’s Webinar Webinar April 11, 10 a.m. or April 13, 3 p.m. CST July 11, 10 a.m. or July 13, 3 p.m. CST Online 7 Things Advertisers Have Un-Clog Your Sales Pipeline; Job Completely Wrong About Radio Get Dead or Dying Deals Webinar Webinar Bank! April 12 , at 11 a.m. July 12, 11 a.m. Getting the Word Out Building and Keeping Local Sales Recruitment Webinar Series Job openings are added to the Ideal Team the site daily. April 18-20 Local Sales Recruitment Webinar Series For the most UP-TO-DATE Walker Broadcast Aug. 22, 10 a.m. or Aug. 24, 3 p.m. CST look at Wisconsin Management Institute Developing Effective broadcasting career April 20 Local Advertising Strategies opportunities, or to place an Afternoon and Evening Statewide Webinar ad for a Position Available/Position Wanted, Tests of Tornado Warning EAS Code Sept. 12, 10 a.m. or Sept. 14, 3 p.m. CST Handling Objections Heroically visit the WBA Job Bank under May 6 Webinar Careers at WBA Awards Gala Oct. 10-12 wi-broadcasters.org. Madison Marriott West Hotel 2017 Broadcasters Clinic Wednesday, May 10, 11 a.m. Madison Marriott West Hotel The WBA’s Job Bank is also How Do I Find the New Sellers? linked to a national Local Sales Recruitment Webinar Series January 30-31, 2018 broadcast Career Page. June 14 Winter Conference 2018 WBA Engineering Day February 27-28, 2018 (in conjunction with the WBA Summer Conference) Blue Harbor Resort, Sheboygan DC Trip 2018

Details of webinars are on pages 6 and 7.