Punch Outlet Number: 203343) PENN ST., AMERSHAM, HP7 0PX (HP 7 0PX

Customer Profile Report for SQUIRREL, NR AMERSHAM (Punch Outlet Number: 203343) PENN ST., AMERSHAM, HP7 0PX (HP 7 0PX)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 54 954 10,594 38,115 32,102 112 103 113 112 111 16-17 2 121 1,251 4,487 3,701 34 106 108 106 104 18-24 10 288 3,087 15,241 12,390 43 65 68 93 89 25-34 18 381 4,552 21,624 17,697 51 57 67 87 84 35-44 44 630 6,480 24,035 20,193 135 101 102 104 104 45-54 43 807 7,606 26,097 22,304 118 115 107 101 102 55-64 39 693 6,227 19,887 17,091 135 124 110 97 98 65+ 46 1,058 10,232 32,551 28,146 100 119 114 99 102 Population estimate 2015 256 4,932 50,029 182,037 153,624 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 235 4,547 42,654 146,704 126,560 98% 95% 87% 83% 85% Mixed / Multiple Ethnic Groups 3 73 1,278 5,075 4,264 1% 2% 3% 3% 3% Asian / Asian British 0 105 3,807 19,176 13,816 0% 2% 8% 11% 9% Black / African / Caribbean / Black British 0 23 1,258 4,895 3,848 0% 0% 3% 3% 3% Other Ethnic Group 2 16 251 923 793 1% 0% 1% 1% 1% All People (Ethnic Group) 240 4,764 49,248 176,773 149,281 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 181 557 551 0 0 11 10 11 B Prestige Positions (18+) 26 1,745 16,011 45,124 41,896 176 621 576 448 493 C Country Living (18+) 145 482 1,565 3,805 3,187 1,028 180 59 40 39 D Rural Reality (18+) 32 138 422 1,064 976 227 52 16 11 12 E Senior Security (18+) 0 265 2,675 8,414 6,716 0 84 86 75 71 F Suburban Stability (18+) 0 232 1,921 5,126 3,779 0 99 82 61 53 G Domestic Success (18+) 0 610 5,948 22,269 17,707 0 188 185 192 181 H Aspiring Homemakers (18+) 0 144 2,337 9,700 8,901 0 41 67 77 84 I Family Basics (18+) 0 50 2,164 8,724 6,897 0 18 79 87 82 J Transient Renters (18+) 0 38 365 1,435 1,151 0 17 17 18 17 K Municipal Challenge (18+) 0 35 190 600 573 0 15 8 7 8 L Vintage Value (18+) 0 98 1,117 3,780 3,610 0 40 47 43 49 M Modest Traditions (18+) 0 19 370 506 497 0 10 20 8 9 N Urban Cohesion (18+) 0 0 1,286 9,760 5,992 0 0 64 135 98 O Rental Hubs (18+) 0 0 1,592 17,403 14,177 0 0 54 163 158 Adults 18+ estimate 2015 203 3,856 38,144 138,267 116,610 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: SQUIRREL, NR AMERSHAM (203343)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 26 176 C Country Living (18+) 145 1,028 D Rural Reality (18+) 32 227 E Senior Security (18+) 0 0 F Suburban Stability (18+) 0 0 G Domestic Success (18+) 0 0 H Aspiring Homemakers (18+) 0 0 I Family Basics (18+) 0 0 J Transient Renters (18+) 0 0 K Municipal Challenge (18+) 0 0 L Vintage Value (18+) 0 0 M Modest Traditions (18+) 0 0 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2015 203 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: SQUIRREL, NR AMERSHAM (203343)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 17 218 1,844 6,839 5,558 138 80 69 69 67 02 Early Doors 10 228 2,248 6,977 6,044 97 100 100 84 87 03 Everyday is Friday 9 171 1,670 6,458 5,403 102 88 87 91 92 04 Weekend Millionaires 1 121 1,441 5,241 4,324 8 43 52 51 51 05 Out On The Town 7 222 2,347 9,931 8,324 57 82 88 101 102 06 Business and Pleasure 15 148 1,517 6,755 5,376 238 106 111 133 127 07 Sporting Pints 1 81 1,824 10,074 7,569 7 27 62 93 84 08 Student Social 7 213 1,595 5,723 4,926 123 169 129 125 129 09 Leisurely Lunch 17 322 3,045 10,611 8,879 142 122 117 110 110 10 Wining and Dining 15 448 4,023 13,708 11,586 110 149 136 125 126 11 Household Outing 8 188 2,039 7,998 6,381 74 79 87 92 88 12 Midweek Meal Deal 6 65 607 2,536 1,949 99 48 46 52 48 13 Date Night 14 404 3,741 12,352 10,911 145 189 178 158 168 14 Birthday Treat 13 329 3,121 10,004 8,701 134 154 148 128 134 15 Pre Show Meal 7 86 890 3,192 2,758 210 117 123 119 123 Number of Occasions 147 3,244 31,952 118,399 98,689 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 1 7 Circuit Bar 0 0 0 21 Community Local 0 3 9 49 Dry Led 2 4 17 29 Branded Food Pub 0 0 4 12 Rural 0 0 2 2 Other 0 3 41 171 Total 2 10 74 291

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 0 Dry Led 2 Branded Food Pub 0 Rural 0 Other 0 Total 2

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A SQUIRREL, NR AMERSHAM PENN ST., AMERSHAM, HP7 0PX Punch Taverns HP 7 0PX Punch Taverns 0.00 1 Hit Or Miss Penn Street Village, Penn Street, Amersham Hall & Woodhouse HP 7 0PX Dry Led 0.03 2 Squirrel Penn Street Village, Penn Street, Amersham Punch Pub Company HP 7 0PX Dry Led 0.03 3 Winchmore Hill Cricket Club Horsemoor Lane, Winchmore Hill, Amersham Independent Free HP 7 0NY Other 0.76 4 Amersham Cricket Club Shardloes End, Mop End, Amersham Independent Free HP 7 0QP Other 0.79 5 Plough The Hill, Winchmore Hill, Amersham Independent Free HP 7 0PA Dry Led 0.81 6 Woodrow High House Cherry Lane, Woodrow, Amersham Independent Free HP 7 0QG Other 0.84 7 Potters Arms Fagnall Lane, Winchmore Hill, Amersham Brakspear HP 7 0PH Dry Led 0.85 8 Earl Howe 11 Earl Howe Road, Holmer Green, High Wycombe Enterprise Inns HP15 6PU Community Local 1.29 9 Bat & Ball Penfold Lane, Holmer Green, High Wycombe Independent Free HP15 6XW Community Local 1.42 10 Mayflower 193 Penn Road, Hazlemere, High Wycombe Enterprise Inns HP15 7NE Community Local 1.48 11 Penn & Tylers Green Football Club Elm Road, Penn, High Wycombe Independent Free HP10 8LG Other 1.51 12 Old Oak New Pond Road, Holmer Green, High Wycombe Enterprise Inns HP15 6SX Dry Led 1.55 13 Crown Inn Church Road, Penn, High Wycombe Spirit Pub Company HP10 8NY Branded Food 1.55 14 Red Lion 41 Elm Road, Penn, High Wycombe Enterprise Inns HP10 8LF Dry Led 1.56 15 Red Lion Village Road, Coleshill, Amersham Independent Free HP 7 0LH Dry Led 1.63 16 Royal British Legion Club 48 Beech Tree Road, Holmer Green, High Wycombe Independent Free HP15 6UT Other 1.69 17 Mandarin Duck Beech Tree Road, Holmer Green, High Wycombe Independent Free HP15 6UR Other 1.71 18 Old Queens Head Hammersley Lane, Penn, High Wycombe Greene King HP10 8EY Dry Led 1.74 19 Horse & Jockey Church Road, Penn, High Wycombe Punch Pub Company HP10 8EG Dry Led 1.74 20 Holmer Green Sports Association 87 Watchet Lane, Holmer Green, High Wycombe Independent Free HP15 6UF Other 1.77 21 Hazlemere Golf Club Penn Road, Hazlemere, High Wycombe Independent Free HP15 7LR Other 1.78 22 Queens Head 352 Amersham Road, Hazlemere, High Wycombe Greene King HP15 7HN Community Local 1.83 23 Hazlemere Community Association Club Rose Avenue, Hazlemere, High Wycombe Independent Free HP15 7UB Other 1.87 24 Bushcraft Company St Johns Road, Penn, High Wycombe Independent Free HP10 8HW Other 1.88 25 Coleshill Cricket Club Tower Road, Coleshill, Amersham Independent Free HP 7 0LB Other 1.89 26 Hart & Magpies 21 Amersham Road, Coleshill, Amersham Independent Free HP 7 0LB Community Local 1.89 27 Crown Little Missenden, Amersham Independent Free HP 7 0RD Dry Led 1.95 28 Jai Ho 2 Hazlemere Cross Roads, Hazlemere, High Wycombe Independent Free HP15 7LG Other 1.96 29 Little India Hazlemere Cross Roads, Hazlemere, High Wycombe Independent Free HP15 7LG Other 1.96 30 Raj 17 Penn Road, Hazlemere, High Wycombe Independent Free HP15 7LG Other 1.96