Your guide to Avery Dennison application-specific label portfolios
This issue The rise of sustainability 30+ application-specific New services Our GM Jeroen Diderich label portfolios Kick off a new business talks about protecting Choose solutions from our idea with as little as one roll the planet and creating off-the-shelf label portfolios with ORUS new opportunities for for key segment applications your business Intelligent labels Create custom solutions Add a unique digital life A label landscape for your specific needs to every product for more transformed by recycling 100.000+ possible materials efficiency, security and 2019 Going beyond reduce, reuse combinations with Mix & consumer engagement and recycle in the eyes of Match™ and Engineered our experts Solutions
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Contents 22 60 Wine, spirits and Durables craft beer – Cable labelling 29 – Cotton range 65 – Garden and outdoor – Black collection equipment – Sensorial collection – Overlaminating film – PLUS technology 02 30 66 Interview with Digital Removables Jeroen Diderich – Digital labelling solutions – Removable labels for 03 Thoughts on protecting 31 71 windows our planet and creating – Removable adhesive new, sustainable business overview Select Solutions 04 32 72 Select Solutions™ Pharmaceutical Reclosure and services – Small-diameter labelling – Reclosure labels for home and personal care ™ 07 Precise material properties 39 – Cold chain labelling 75 2019 | for your business, in the – Cold chain solutions – Reclosure labels for quantity you need food packaging 08 40 76 Sustainability in the Security Opaques label landscape – Tamper-evident labelling – Cover-up 11 The continued evolution of 43 – Anti-counterfeit labelling 77 opaque range good practice – going beyond technology ‘reduce, reuse, recycle’ 12 44 78 Endless possibilities Intelligent Ship and Track in labelling – Avery Dennison RFID – Piggyback portfolio 13 At-a-glance insight into key 47 solutions 79 segment applications 14 48 80 Sustainable choices Petrochemical Promotion and retail – CleanFlake™ – Oil can labelling – Direct Thermal Films 21 – MC Recycled FSC 53 – Chemical drum labelling 81 – MarbleBase – Harmonizing labels – Bio-based PE worldwide with GHS – Sustainability papers (wine and spirits) 54 84 Automotive Contacts – Automotive portfolio Our teams are ready to 59 – Heat-activated adhesive help you with any project – Tyre labelling 02
The rise of sustainability Protecting the planet and creating new business
Building a culture Our latest Select Solutions™ portfolio of high performance and innovative Working with many dedicated colleagues materials helps you to create profitable to achieve the best possible sustainability and effective labelling applications. practice has made me understand how Differentiating your business is much improvements depend on culture important, but we are especially proud as well as materials and technology of these solutions because they also - and our own contributions begin achieve something more - they provide very close to home. For example, we the more sustainable choices that abandoned single-use cups and bottles Jeroen Diderich every label converter now needs. at our European headquarters, saving Vice President + General Manager 600kg of waste in December alone. Label and Graphic Materials Europe I am delighted to see continued and Our headquarters building is BREAAM® rapidly growing demand for more certified, complete with many energy effective and more sustainable materials saving technologies. I joined over 160 in segments as diverse as pharma, colleagues recently to spend a day fishing durables, wine and spirits, intelligent for plastic in Amsterdam’s canals (and labelling and functional labelling. In a large office table was made from the the past, environmental issues were plastic collected). As a company, we are often seen as something for niche also fully committed to ensuring diversity brands, but both the market and and a good workplace environment – the consumers’ expectations have since driving forces behind many innovative undergone dramatic changes. For all ideas and sustainability initiatives. of us, protecting the planet now takes centre stage, and both performance and sustainability underpin Avery Dennison Protecting the planet now innovations. takes centre stage, and both
Throughout this catalogue, you will performance and sustainability see many different products designed underpin Avery Dennison’s specifically with sustainability in mind. innovations. It is rewarding to see such extensive efforts across the whole of Avery Dennison, and I am confident that My confidence that we will see continued whatever solution you choose from this progress is underpinned by the fact that collection, you will see not only better we invest heavily in R&D, with some of productivity and higher margins, but also the deepest technological capabilities the help you need to meet ambitious of any label material producer. Listening sustainability goals. to customers is key, and many of our high performance solutions have been developed in response to specific customer needs.
Demand for sustainable technologies Our rCrush Grape facestock contains 15% comes not only from consumers and grape waste from wine production. It is regulators but also increasingly from part of our rapidly growing selection of businesses with their own priorities. responsibly sourced products that facilitate material reduction, re-use and recycling. 03
I was especially struck by a recent Making it all happen Select Solutions example - a summit organised by one Good sustainability practice begins with of Spain’s largest wineries. They are good business, and above all we are here already having to plant vines at higher to make sure that converters have the altitudes to cope with climate change, materials, the technical support and the and we were one of several partners service they need to deliver sustainability invited to discuss ways to make them ™
improvements. Select Solutions™ 2019 | even more sustainable. products exist to help your business innovate, differentiate and grow, and our Helping you choose technical specialists are on hand to solve any application challenge. We also offer Sustainability can be complex, and is the option of single roll ordering for those often oversimplified with statements premium projects where you need to such as ‘plastic is bad’. We know very work at small volumes. well that plastic packaging can in fact prevent food waste and reduce weight I trust that this Select Solutions™ (and hence transport emissions). What collection will inspire new business matters is responsible sourcing and ideas. All of us at Avery Dennison are also responsible end-of-life strategies: here to make sure that your business adopting an approach that takes the differentiates and thrives, so if you need whole lifecycle into account. We offer a something, let us know! rapidly growing selection of responsibly sourced products that facilitate material reduction, re-use and recycling, and the forthcoming Labelexpo will be one of the key venues where we unveil some of our latest initiatives.
More than 160 Avery Dennison colleagues recently spent a day fishing for plastic in Amsterdam’s canals 04
Select Solutions™ products Choose from our that help application-specific you grow product portfolios
Service and technical support underpin The Select Solutions™ Portfolios offer the whole Avery Dennison business, unique and custom label solutions and are perhaps most important of all that can improve performance or for more demanding applications. productivity, add functionality, enhance shelf appeal or help you become more This catalogue will help you choose a sustainable. material that increases performance, enhances productivity, adds functionality, improves sustainability and boosts shelf appeal. Our specialists are here to help you with that choice, and we also offer far more. You’ll receive close technical support during qualification, together with the service options needed to make your applications financially viable – including minimum order quantities as low as a single roll via our new ORUS service.
For more information on our service programs, please contact your local sales representative.
We help you find the right solution for every labelling challenge and printing technology. 05
Mix & Match™ our facestocks, Develop Engineered adhesives Solutions for specific and liners labelling needs
Our Mix & Match™ service allows Special constructions We can help converters to develop Select Solutions you to create your own combination custom products for the most specific of facestock, adhesive and liner, with application needs. Eight decades of new opportunities to innovate and innovation mean that Avery Dennison differentiate. One of our technical can address the most extreme labelling specialists will help you to decide on any challenges. Our team of some of one of more than 100 thousand possible the industry’s most experienced ™
Piggybacks 2019 | Mix & Match™ combinations (and if you professionals can give you insights into Facestock with 2 or more still need more, our Engineered Solutions trends, and provide you with a unique functional adhesives and are available too). opportunity to set your business apart release liners from the competition. All adhesive technologies are available (emulsion, hotmelt, UV-hotmelt, solvent) and Mix & Match™ service offers low minimum order quantities with fast lead times. A typical 1000 sqm MOQ is offered with 7 business days’ lead time and a 1 metre capability. Special Gum Patterns Ungummed zones to match your needs release liners
Transfer Tapes Make unique laminates with adhesives of choice
Gum Twins Highly sophisticated labels with a carrier in the middle, two adhesive layers, and two liners on Scan the QR code the front and back to watch the Mix & Match™ service video 06
Your Technical Excellence Team
Our ADvantage Beate Blecker Darren Hammonds Silvio Margutti Christian Michallet Technical Excellence Central Region Northern Region Italy Southern Europe Team exists to give Beate has over 17 years With more than 30 years Silvio has over 16 For the past 30 years, you the close, local of experience at Avery of industry experience, years of technical and Christian has filled support you need at all Dennison, with technical Darren has worked for commercial customer various roles within stages of application customer services in large groups and offers services experience operations and technical development and label and packaging an excellent knowledge within label and sales at Avery Dennison. implementation. materials. Her chemical of print, conversion and packaging materials at He has a chemical Wherever you are engineering background application processes. A Avery Dennison. engineering background, working, expert means she is able to recognized expert in the A sound understanding and has previously technical advice provide you with a field of re-closures and of RFID means he worked as laboratory is on hand. sound product solution. beverage applications. can also support you manager. A huge range in the development of experience on tap. Meet some of our of intelligent labelling technical experts solutions. from around Europe, Northern Africa and the Middle East. Jiri Klima Baykal Gulfirat Angel Gea Eastern Europe MENA Region Iberia Providing technical Baykal has been Angel joined Avery support since 2011, working with Avery Dennison 13 years Jiri specialises in Dennison as technical ago, previously helping customers sales support since gaining valuable with specific technical 2014. With a degree in experience working solutions, based on his chemical engineering, in the automotive previous experience in he provides training industry and at the printing industry. and also researches one of the biggest He holds a degree in customer technical converters in Spain as chemical engineering specifications, helping a Process Engineer with a focus on with both current and Manager. He has a Graphic Arts. potential products. degree in Mechanical Engineering and an MBA.
Scan the QR code to watch the ADvantage: Technical Excellence Team-video 07
We have teams working at the global, regional and local levels-and you can leverage the expertise of all of them.
We strive to meet your exact needs
Our service has improved still further, ORUS Program (NEW) Select Solutions giving you the choices you need to The ORUS (One Roll Unique Service) make specialist applications viable. program has now launched, offering European customers a new resource for application development. With ORUS you Fasson EXACT™ can now order a single roll of any ™
Our EXACT program gives you access 1 metre product - existing constructions 2019 | to more than 100 specifications for and custom solutions alike. Create precise roll widths and lengths. You can prototypes and try new Avery Dennison match your required slit patterns, and product combinations with reduced eliminate end-wasted roll remainders up-front costs and less waste. Single and offcuts – with major benefits on cost rolls are available at widths of 200, 250 and sustainability. As well as saving up or 333 millimetres, with a length of 1,000 to 10% of total order value, you can also linear meters. ORUS not only gives reduce inventory by nearly 80%. you the flexibility to test new ideas and business opportunities without taking on new inventory, but also lets you reduce Fasson Ready Width™ handling, transport and associated CO2 This program provides an alternative to emissions. buying full master rolls. It offers low- volume products that are not included in the EXACT program, at standard widths and lengths. A valuable option for eliminating the cost of excess materials. 08
A label landscape transformed by recycling 09
Liner Recycling Program We collect PET and glassine liners for recycling directly from converters. De-siliconising the material allows us to reduce landfill and create a new source of recycled raw materials.
The world of packaging is changing, For labels, recycled content can be Certified sourcing Select Solutions and so are we. The famous Reduce, included both in facestocks and in liners Avery Dennison already offers the Reuse and Recycle concepts are such as those now using rPET content. industry’s widest selection of FSC- still in place, but they are evolving as Recyclability of the end product is also certified papers. While more than 95% new “disruptions” or “opportunities” key. Bottles recycled to yield clean raw of the paper facestock we purchase is emerge in the market. materials create a higher value. already FSC-certified, we are committed ™
to purchasing 100% certified-claim paper 2019 | One important change factor is the From a recycling point of view, we see a by 2025. We also offer options such legislative landscape. Whereas new growing focus on collection and sorting, as bio-based PE made from ethanol, legislation used to require several including collection strategies that produced by fermenting the sugar from years, we now see sustainability help to attribute value to by-products, Bonsucro-certified sugar cane. regulations being signed off by the to encourage people to recycle. European Union within a year Developing a global infrastructure to An encouraging future lies ahead, where (an example is A European Strategy enable collection is also important - so we will see increasing collaboration for Plastics in a Circular Economy). we can move beyond sorting on a costly across industries. All of us can help to Driven by both legislation and the mechanical or visual basis. create and pursue common goals for increasing consumer appetite recycling, and ultimately enable greater for environmentally responsible The benefits of sustainable materials rates of adoption. packaging, brand owners are looking for more sustainable solutions. Avery Dennison has been pioneering in offering recycled materials. For premium Select Solutions™ materials, Reduce, reuse, recycle the inclusion of recycled content can Under ‘Reduce’, the elimination of offer an additional benefit by helping packaging is a priority where possible to communicate brand values. For - for example, beer cans with no example, rCrush Grape paper is made wraparound, and our ThinkThinTM label using 15% grape waste sourced from portfolio. For ‘Reuse’, loop packaging wine production – a great choice for container systems, enabled by organic vineyards. Cane Fiber paper technologies such as MultiCycle™, uses at least 90% bagasse fibre (waste are gaining ground. Recycled content from rum production) in its facestock. in packaging remains perhaps the Such materials both look the part and most visible strategy from a consumer tell a story, and our goal is always to point of view and, crucially, new looks make sure that sustainable products and designs are becoming acceptable give like-for-like performance, including to enable this. dispensing speed and visual impact. 10
Sustainability in the label industry
An interview with Jan ‘t Hart (Senior How is sustainability currently What are the main challenges Director, Sustainability & Innovations) and integrated in the label supply chain? for adoption of more sustainable Pascale Wautelet (Vice President R&D, solutions? Europe Label and Graphic Materials) JH. Sustainability has become much PW. Adoption of more sustainable more about whole-system thinking. labelling and packaging is slowed down Historically there has been a focus on by a combination of factors. There are materials, such as FSC®-certified papers four key criteria that need to be met for and reduced material consumption. That recyclability. Packaging needs to be is still important, but the emphasis now collected in some sort. It needs to be is really more about the whole lifecycle sorted in the predominant plastic type. of packaging. For example, how can Then reprocessed to the original plastic We are also working you reduce material use as part of the and a viable application or market needs together with a broad original design? How can you ensure to be found. So, the first challenges that packaging can be recycled? And range of industry are communication, education and how can you manage waste created partners to make awareness. sure that we develop during the production and application of labelling and packaging. Retailers As consumers, we are still confused state-of-the-art and brand owners are therefore as to which labelling and packaging technologies that facing the challenge of balancing the is more sustainable and what can be convenience demanded by consumers enable the recycling recycled or composted, where and with their increasing expectations for processes. how. Another key factor is the waste sustainability. This means rethinking management infrastructure, which today materials, design, supply chains and is inadequate or even non-existent in Jan ‘t Hart waste management. some regions. Waste management requires significant investments in order to install new capacity, improve the logistics of collection, and to create more sophisticated sorting capabilities and efficient recycling facilities. A third factor is the need to accelerate innovation and design for recyclability, supported by harmonized guidelines, standardized certification protocols and incentive schemes.
Finally, it is critical to change mindsets and recognize the need to bring the entire industry together, to be transparent and open and to promote greater collaboration across the value chain to accelerate innovative technology and solutions for the future. 11
Our CleanFlake™ solution was developed to reduce wastage of rigid PET containers during recycling
What key innovations does Avery What are the biggest plastic-related Select Solutions Dennison have to solve some of these myths that we need to bust? challenges? JH. Plastic itself is not the problem. PW. We have a broad and holistic Problems begin after we use the plastic approach to sustainable innovation. container or plastic or packaging. It’s all We take into account the entire value ™
about responsible use, collection and 2019 | chain. From raw materials sourcing to recycling. Labels are a very important product end of life. Our goal is to deliver factor in this, not only because they innovations that advance the circular can be sustainable themselves but also economy and to use our materials because they can convey messages to science expertise to deliver products the consumer on how to use products and solutions that enable recycling, responsibly, and how to recycle. Logos include recycled content, and innovate can make a difference to recycling away waste in labels and packaging. performance. As part of our own innovation pipeline, we are also working The sheer number of factors involved together with a broad range of industry can make decisions difficult for partners to make sure that we develop converters and end users when it comes state-of-the-art technologies that enable to packaging design. This is why we the recycling processes. launched our sustainable ClearIntent™ portfolio, which focuses on solutions designed to enable clean recycling of plastic containers. An example discussed elsewhere in this catalogue is our CleanFlake™ solution, developed to enable efficient recycling of PET bottles or trays that can be reused in the We need to see production of new bottles. We estimate greater collaboration that around 1.3 billion bottles are wasted across the value every year within the recycling process. This problem arises from incompatible chain to improve label materials that contaminate solutions for the the recycled PET plastic flake. Our future. CleanFlake™ technology facilitates clean label separation and allows the Pascale Wautelet production of high quality rPET. The construction is compatible with design guidelines from the European PET Bottle Platform (EPBP) and from Petcore. 12
Our application-
specific CleanFlake™ portfolio Improving rPET yields. label Page: 14 portfolios MarbleBase Tear and water resistant material made from mining waste. From compelling labelling materials Page: 16 that reinforce the value of your brand not only visually, but through the other senses as well, to solutions that perform under even the most extreme circumstances. And from sustainable options to integrating new technologies for more accuracy in inventory and efficiency in supply-chain management. Avery Dennison continues to pioneer innovation in labelling solutions for the widest ranges of applications.
Bio-based PE film Sustainably sourced from sugar canes. Page: 18 Sustainable wine labels Even more recycled and responsibly sourced materials. Page: 20
Digital labelling solutions Solutions for printing on demand. Page: 30 13
Cold chain solutions Intelligent labels Reliable labels that Field-proven RFID and perform in freezing NFC inlay products. temperatures. Page: 44 Page: 36
Tamper evident labels Select Solutions Reducing the risk of falsified medicines. Page: 40 ™ | 2019 |
Garden and outdoor Automotive labels equipment For handling harsh Materials that withstand environments, challenging the elements. Tyre labelling substrates and more. Page: 62 Page: 54 High performance labels that stay on the tread. Page: 58
Removable labels Piggyback labels Cleanly remove labels Multi-layer constructions from glass. Reclosure labels for track and trace. Page: 66 Page: 78 Safe peel-and-reseal labels for food packaging. Page: 72 14
CleanFlake™ portfolio
Recycled PET (rPET) is a valuable and sustainable material - with no limit in eliminating contamination from the recycling stream, and the Avery Dennison CleanFlake™ Portfolio is designed to improve rPET yields while maintaining all-important shelf appeal.
Brands, packaging designers and manufacturers are all seeking PET packaging that supports conventional recycling, especially through clean separation during the sink/float washing process. CleanFlake™ technology meets the design guidelines from the European PET Bottle Platform (EPBP) and from Petcore, which place specific emphasis on raising the output of rPET.
As a plug-and-play solution, compatible with the existing value chain, CleanFlake™ technology provides a simple route to improved recycling of PET bottles, leaving no adhesive residue on the resulting PET flakes. It improves upon existing self-adhesive labels, which limit PET recycling into new food-grade containers due to adhesive contamination. The unique ‘switchable’ CleanFlake SR3011 adhesive enables clean label separation in a caustic bath, at temperatures down to 70°C, lower than the typical industrial temperature of 85°C (performance at washing temperatures below 70°C needs to be evaluated individually per type of PET package and recycling process).
Application areas –– Labelling of existing or new PET bottles –– PET trays and thermoforms –– PET containers and other types of PET packaging destined for further recycling –– Home care, personal care, food and beverage
Key features –– Allows PET recycling into rPET, which preserves a valuable raw material –– Enables design freedom for self-adhesive labels –– Available with PP Clear (‘no label’ look) and PP White –– Available with rPET23 liner made partially from Post Consumer Waste (PCW) PET bottle flakes content –– Plug-and-play solution (compatible with current recycling requirements) 15
Day(s) = Business day(s) EXT = Fasson® EXACT™ service
Product information Code Product description MOQ Lead time Printing (SQM) (Ex works) Flexogr. UVIJ
BF557 CleanFlake Clear SR3011-rPET23 970 1 day (EXT) BF558 CleanFlake White SR3011-rPET23 970 1 day (EXT) BR237 CleanFlake Flex White SR3011-rPET23 2000 7 days
Conversion information CleanFlake™ Flex has been designed specifically to enhance shelf appeal while accommodating the dimensional changes associated with freshly blown and immediately labelled PET bottles and containers. In addition to the choice of substrate, ink systems should be tested for suitability with design guidelines, without negatively impacting conversion or finished label quality.
To ensure clean separation between the label and the PET flake, the final (print+label+adhesive) layer must have a total density of less than 1.0 gram/cm3. Select Solutions ™ | 2019 The lifecycle of a PET bottle 16
MarbleBase facestock
MarbleBase facestock offers a radically different approach to sustainable material sourcing.
This new material is made from calcium carbonate derived from marble mining waste (80%), together with up to 20% recycled high density polyethylene (HDPE)*. Label converters can now access an entirely new type of material to help meet demands for sustainability.
The use of marble waste is part of a growing trend to use bio-based and waste resources, and to conserve finite resources such as oil. MarbleBase facestock enables positive brand messaging around sustainability, and gives converters a paper-like material that is tear resistant and waterproof. The material can be recycled in the conventional recycling stream.
Application areas –– Organic food –– Home and personal care –– Beverage
Key features –– Matt, soft touch, tear-resistant facestock –– Waterproof, with a paper look and feel –– Good for embossing –– Cradle to Cradle (C2C) Silver certificate for facestock –– Tree free and no water or bleach used during production** –– Food approval for moist, non-acidic foodstuffs and fatty foodstuffs –– Can be recycled in the category 2 plastics (Polyethylene/PE) recycling stream
* Mainly from recycled plastic bottles ** Figures provided by Environmental Defense Fund 17
Day(s) = Business day(s) RW = Fasson® Ready Width™ service
Product information Code Product description MOQ Lead time (SQM) (Ex works)
BJ667 MarbleBase S692N-BG40WH FSC 1000 7 days BN088 MarbleBase S692N-PET30 1000 7 days BO372 MarbleBase R5000N-BG40WH FSC 1000 7 days BS095 MarbleBase S2030-BG45WH FSC 1000 7 days (RW)
Production process aste fro arble ining is broug t to t e factor Select Solutions ™ | 2019
S all pieces and roc s are grinded into ver fine dust calciu carbonate