CATHERINE BOOKERBOOO KER USER EXPERIENCE STRATEGIST CATHERINELBOOKER @ YAHO O . COM CALUBO . COM 310 . 213 . 8218 Catherine Booker calubo.com User Experience and Product Strategist
[email protected] Resume Highlights 310.213.8218 Lead UX Designer | iolo technologies 2.4 years DEFINED, communicated, • Gauged usability and effectiveness of software, individual tools, (re)designed, and polished the UX and other forward-facing assets. and associated framework of the • Identified and/or anticipated product and site flaws while company’s flagship software, providing recommendations for improvement. upcoming products, and content. • Created flows, wireframes, prototypes, and visual design deliverables for multiple platforms. DESIGNED end-to-end system • Compiled and translated research and resulting product architecture for next-gen cloud direction into easy-to-consume flow maps and documentation product, and facilitated internal (including site maps, wireframes, mockups, task scenarios) for shift from product-centric dissemination and department-specific implementation. consumer tactics to service- • Worked with stakeholders to define and refine product vision oriented enterprise solutions. and feature requirements for online service. TRANSFORMED existing • Identified “low-hanging” opportunities across all departments for challenges into business quick turnaround and immediate results. opportunities by creating • Addressed misalignments between messaging and user seamless experiences to expectations in content and UI, while expanding on successful positively engage customers, approaches to increase effectiveness. minimize pain points, maximize • Developed and integrated “win-back” campaign strategies for revenue, and increase brand expired licenses and unhappy customers into product design(s). reputation and user retention. • Drafted customer purchase flow to increase interdepartmental communication and reveal touchpoints across the organization, as well as related audience perceptions and behavior.