VEDOMOSTI DAILY in business format
© «Ведомости» 2013 Main VEDOMOSTI Mission
the leading independent business newspaper in Russia
VEDOMOSTI – a unique project launched in 1999 Published Founded by the two largest business newspapers in the world – Financial Times and The Wall Street Journal. Days in VEDOMOSTI is published together with the a week Sanoma Independent Media – the largest Publisher on workdays 1999 24 pages in Russia. 5
(Great Britain) (USA) Largest Russian publishing house
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VEDOMOSTI MISSION —
Provide its readers with a timely, accurate and objective coverage of the latest news in economics, business and politics.
VEDOMOSTI basic principle – integrity in its relations with readers, newsmakers, information sources and colleagues
VEDOMOSTI upholds: VEDOMOSTI – for you to choose Market economy and indisputable property rights;
Fair competition and equal conditions for all; paper version,
One law for all; or e-format
Democratic society
Laws and freedoms for citizens
Main page format world experience ad services audience portfolio Vedomosti regions VEDOMOSTI Mission The World
Starting from Stylish January, 142013 Compact
VEDOMOSTI comes in a new format А3
Main page format world experience ad services audience portfolio Vedomosti regions New Format Modern Style
The World
These leading editions have already switched to a compact format Retail sales growth The Wall Street Journal Financial Times Audience The Times % growth The Independent 30 The Scotsman The Guardian % The Observer Subscription Le Monde growth 24 Broomley Times Bexley Times Gravesend & Dartford Repoter % The Morning Star Daily Express 9 Daily Mail The Courier – Mail The Age Sydney Morning Herald Radical Gazzetta Di Parma El Comercio, L’Unita Diario de Noticias
*Open sources
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New Format –
Modern Style Dynamic and mobile
The Wall Street Journal audience
Financial Times Will help to attract modern The Times managers The Independent The Scotsman The Guardian The Observer Le Monde Broomley Times Bexley Times Gravesend & Dartford Repoter The Morning Star Daily Express Modern Daily Mail Image –
The Courier – Mail part of the new image The Age building strategy for a business edition «The newspaper has become more Sydney Morning Herald mobile which extends its life cycle and Radical makes longer reading» Gazzetta Di Parma — Gotesborg Posten, El Comercio, L’Unita Gothenburg, Sweden Diario de Noticias
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New Format – compact
The advantages of a new A3 business format are obvious!
You can read VEDOMOSTI wherever you’re comfortable.
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Cover page
Full spread
Full page
3X4 squares block glossy cover page in VEDOMOSTI 1/2 page special editions,
2/5 page 2+3+4th page 2/5 page X2
1/3 page horizontal
Format 9 squares
¼ page horizontal
6-square block (2X3)
Format 1/6 horizontal rub Format 4 square block (2X2) 3 200 000
Horizontal strip (1/12)
Horizontal strip front page bottom
Quarter block front page
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18%
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Cover page
Full spread Width 554 mm Full page Height 388 mm
3X4 squares block
1/2 page
2/5 page
rub 2/5 page X2 2 000 000 1/3 page horizontal
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section — 6-square block (2X3) Text layout Format 1/6 horizontal rub 1 485 000 Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) rub 670 000
Horizontal strip front page bottom Training & job opportunities Quarter block front page — Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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Cover page
Full spread
Full page Width 265 mm 3X4 squares block Height 388 mm
1/2 page
2/5 page
rub 2/5 page X2 1 400 000 1/3 page horizontal
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 1 520 000
Format 1/6 horizontal Text layout rub 770 000 Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) rub 425 000 Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 580 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread
Full page Width 157,3 mm 3X4 squares block Height 282,2 mm
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 800 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 870 000
Format 1/6 horizontal Text layout rub 440 000 Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page —
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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Cover page
Full spread
Full page Width 265 mm 3X4 squares block Height 187 mm
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 800 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 870 000
Format 1/6 horizontal Text layout rub 440 000 Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) rub 240 000 Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 299 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread
Full page Width 103,5 mm 3X4 squares block Height 363,3 mm
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 540 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 620 000
Format 1/6 horizontal Text layout — Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 225 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
Main page format world experience ad services audience portfolio Vedomosti regions Compact Audience
VEDOMOSTI Advertiser services Daily
Cover page
Full spread
Full page Width 103,5 mm 3X4 squares block Height 363,3 mm
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 920 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 1 060 000
Format 1/6 horizontal Text layout — Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page — Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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Cover page
Full spread
Full page Width 265 mm 3X4 squares block Height 123,5 mm
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 630 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 700 000
Format 1/6 horizontal Text layout — Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 190 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread
Full page Width 157,3 mm 3X4 squares block Height 187 mm
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 500 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 620 000
Format 1/6 horizontal Text layout rub 247 000 Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) rub 135 000 Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 1 710 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread
Full page Width 265 mm 3X4 squares block Height 91,7 mm
1/2 page
2/5 page
2/5 page X2 rub 460 000 1/3 page horizontal 460 000 руб.
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 500 000
Format 1/6 horizontal Text layout — Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page —
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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VEDOMOSTI Advertiser services Daily
Cover page Vertical Full spread Width 103,5 mm Full page Height 187 mm 3X4 squares block Horizontal 1/2 page Width 157,3 mm
2/5 page Height 123,5 mm
2/5 page X2 rub
1/3 page horizontal 400 000
Format 9 squares Вертикальный Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) Горизонтальный rub 480 000
Format 1/6 horizontal Text layout rub 220 000 Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) rub 120 000 Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 114 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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Cover page
Full spread
Full page Width 265 mm 3X4 squares block Height 60 mm
1/2 page
2/5 page
2/5 page X2 rub 290 000 руб. 1/3 page horizontal 500 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) —
Format 1/6 horizontal Text layout — Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 95 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
Main page format world experience ad services audience portfolio Vedomosti regions Compact Audience
VEDOMOSTI Advertiser services Daily
Cover page
Full spread
Full page Width 103,2 mm 3X4 squares block Height 123,5 mm
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 165 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) —
Format 1/6 horizontal Text layout rub 90 750 Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page rub 76 000
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread Width 265 mm Full page Height 28,2 mm 3X4 squares block
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 210 000
Format 9 squares Pages 3, 5 ¼ page horizontal and ‘finance’ section
6-square block (2X3) rub 260 000
Format 1/6 horizontal Text layout — Format 4 square block (2X2) Facts to watch’ * Horizontal strip (1/12) — Horizontal strip front page bottom Training & job opportunities Quarter block front page —
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18% * Non-advertising info, permitted for publishing by RF laws
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread Width 265 mm Full page Height 42,3 mm 3X4 squares block
1/2 page
2/5 page
2/5 page X2 rub 330 000 руб. 1/3 page horizontal 330 000
Format 9 squares
¼ page horizontal
6-square block (2X3)
Format 1/6 horizontal
Format 4 square block (2X2)
Horizontal strip (1/12)
Horizontal strip front page bottom
Quarter block front page
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18%
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread Width 103,2 mm Full page Height 79 mm 3X4 squares block
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 330 000
Format 9 squares
¼ page horizontal
6-square block (2X3)
Format 1/6 horizontal
Format 4 square block (2X2)
Horizontal strip (1/12)
Horizontal strip front page bottom
Quarter block front page
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18%
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VEDOMOSTI Advertiser services Daily
Cover page
Full spread Width 49,6 mm Full page Height 62,2 mm 3X4 squares block
1/2 page
2/5 page
2/5 page X2 rub
1/3 page horizontal 175 000
Format 9 squares
¼ page horizontal
6-square block (2X3)
Format 1/6 horizontal
Format 4 square block (2X2)
Horizontal strip (1/12)
Horizontal strip front page bottom
Quarter block front page
Block on top of teasers, front page
Classifieds Prices without VAT. VAT 18%
Main page format world experience ad services audience portfolio Vedomosti regions Compact Audience
VEDOMOSTI Advertiser services Daily
Classifieds* 1 square 2 squares 4 squares Text block (49,6×56,5 mm) (49,6×116,3 mm) (103,2×116,3 mm)
Transport /logistics 6 070 10 070 36 960 4 850
Exhibitions, conferences, seminars 8 263 12 370 36 960 4 850
Real estate regions 10 500 17 000
Business offers 13 650 22 050 54 800
Real Estate 14 000 23 000
Real Estate: 29 000 54 800 bidding, tenders & auctions
Business litterature 3 530 7 050 36 960
Legal services 6 760 11 790 36 960 4 850
Business projects 7 620 11 650 36 960 4 850
Real Estate International 23 000 54 800
Business offers: 22 050 52 300 bidding, tenders & auctions
Prices without VAT. VAT 18%
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Distribution
Moscow, Moscow Region, St. Petersburg, Leningrad, Arkhangelsk, Vologda, Novgorod, Petrozavodsk, Pskov, Republic of Karelia, Rostov-on-Don, Krasnodar, Rostov, Krasnodar region, Stavropol region, Yekaterinburg, Chelyabinsk, Tyumen, Perm, Sverdlovsk, Chelyabinsk, Tyumen region, Khanty-Mansiysk, Perm, Novosibirsk and Novosibirsk, Kemerovo, Omsk, Tomsk region, Altai Territory, Krasnoyarsk Territory, Kazan, Samara, Nizhny Novgorod, Tatarstan Republic Chuvash Republic, the Republic of Mari El, Samara, Orenburg, Penza, Ulyanovsk, Nizhny Novgorod, Saratov region
Circulated in — Subscribers — 26,800** 75 000 % % copies Corporate subscribers — ** 61,6 38,4 4,900 Male Female
* Source: TNS Russia NRS Moscow Russia Mart-July 2013 ** Данные на 01.09.2013 г.
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Newspaper audience*
99,3 Moscow Russia 144,7
thousand people Gender 57 % Men 50 % Men thousand people 42 % Women 50 % Women
Age < 25 17 % < 25 19 % 25-55 66 % 25-55 63 % 55+ 17 % 55+ 18 % Income level СС+ 54 % СС+ 65 % Published Occupation Top manager 38 % Top manager 32 % Specialist 19 % Specialist 18 % days Public servants 12 % Public servants 13 % a week Workers 9 % Workers 12 % Students 6 % Students 7 % on workdays 524 pages
* Source: TNS Russia NRS Moscow Russia Mart-July 2012 ** As of 01.11.2012.
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Sections
«Power & Money» — top news in economics, politics and law, with a direct «Consumer» — Covering market of consumer goods and services, impact on markets, private enterprise and public life of a country. corporate news, market regulation.
«Comments» — Editorials and independent expert opinions on key issues «IT» — Covering IT sector, corporate news, new IT products, of concern for business community. mobile and fixed communication systems, Internet and IT regulation.
«Key People» — Interviews with most influential persons in Russian and «Personal Account» — Focusing on private and personal international business and officials focusing on their lives in business and personal money issues. qualities.
«Companies and Markets» — main news from markets and companies. «Start-ups» — Start-up and private enterprise stories.
«Industry and Energy» — covering metals, transport, auto, engineering, «Career&Management» — Interesting and efficient management equipment, coal, oil and energy sectors. approaches and solutions useful in attaining personal success. Ads of notable job opportunities
«Finance» — covering financial service, corporate news, major deals, new «Culture» — Covering culture in Russia. products, market regulation.
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Analytical surveys
International brands Investing in Russia Law and regulation rating
World economy Real Estate University rating
High-Tech Agrobusiness Health Service
Financial Markets Telecom
Energy and Ecology Corporate Charity
FT500 Auto
Main page format world experience ad services audience portfolio Vedomosti regions Analytical surveys VEDOMOSTI brand includes
Who Reads VEDOMOSTI
VEDOMOSTI readers and intellectual and well-educated people, able to think independently and drawing their own conclusions. VEDOMOST readers are
Confident Optimist about future Family values oriented Follow latest trends but guided by their own tastes
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«VEDOMOSTI» brand includes
VEDOMOSTI daily
VEDOMOSTI PYATNITSA (FRIDAY) weekend edition
Business news portal vedomosti.ru
VEDOMOSTI mobile version
How To Spend It
How To Spend It mobile edition
Real Estate editions – Business Walls and Living Quarters
VEDOMOSTI FORUM – conference news coverage
Career guide, Resume
Travel Season Magazine, published for VEDOMOSTI by Custom Publishing Sanoma Independent Media
Main page format world experience ad services audience portfolio Vedomosti regions VEDOMOSTI brand includes VEDOMOSTI–regions Contacts
Tatiana Sazhina, Anna Sukhanova, corporate advertising director, restaurants and medical service advertising, Tel: 232-3200 ext. 2289, e-mail: [email protected] Tel: 232-3200 ext. 1865 e-mail: [email protected]
Maria Zarnova, luxury advertising, Alena Shadrina, Tel: 232-3200 ext. 1366, e-mail: [email protected] hotels, airlines and tourism advertising Tel: 232-3200 ext. 4288 e-mail: [email protected] Larisa Semenova, cars, tobacco and alcohol advertising, аdvertising director of "Friday Vedomosti" supplement, Marina Matytsina, Tel. 232-3200, ext. 3019 e-mail: [email protected] digital advertising director Tel: 232-3200 ext. 1579 e-mail: [email protected] Arina Chindina, financial advertising, Tel: 232-3200 ext. 1135, e-mail: [email protected] Olga Bereznitskaya, job & career opportunities advertising, Maria Voloshina, real estate advertising, Tel: 232-3200 ext. e-mail: [email protected] Tel: 232-3200 ext. 1619, e-mail: [email protected] Irina Orlova, аdvertising department assistant Olga Efanova, Tel: 232-3200 ext. 1374 e-mail: [email protected] luxury & shopping & business aviation & yachting advertising, Tel: 232-3200, ext. 1926 e-mail: [email protected] Contact advertizing department — Anna Semeniouk, technologies and telecommunications advertising, Tel: 232-3200 ext. 1865 e-mail: [email protected]
Together we shall find individual solution to your advertizing rpoblem
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VEDOMOSTI - regions
«VEDOMOSTI — St. Petersburg» «VEDOMOSTI — South» Area of distribution - St. Petersburg, Area of distribution - the Rostov region Krasnodar, Leningrad Region Stavropol Territory, the Republic of Adygea Circulation: 11,500 copies. Circulation: 2000 copies.
«VEDOMOSTI — Urals» «VEDOMOSTI — Siberia» Area of distribution - Yekaterinburg, Sverdlovsk Area of distribution - Novosibirsk region Region, Chelyabinsk Region, Khanty-Mansiysk, Kemerovo Region, Omsk, Tomsk, Altai, Krasnoyarsk Territory, Tyumen Region, Perm Region the Republic of Khakassia, Tyva Circulation: 1200 copies. Circulation: 2200 copies
«VEDOMOSTI — Middle Volga» Area of distribution - Republic of Tatarstan Chuvash Republic, the Republic of Mari El, Samara, Samara, Saratov region, Penza Region, Ulyanovsk Region, Orenburg region, Nizhny Novgorod region Total circulation of construction: 4500 copies.
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