2013 2014 ANNUAL REPORT AND ACCOUNTS ANNUAL REPORT 2013-2014 1 CHAIR’S INTRODUCTION 05 2 CHIEF EXECUTIVE’S INTRODUCTION 06 3 CYCLING MEMBERS 08 4 BIKEABILITY SCOTLAND 10 5 PEDAL FOR SCOTLAND 2014 12 6 CYCLE FRIENDLY SCHOOL AND EMPLOYER 14 7 CYCLE FRIENDLY COMMUNITY 16 8 NATIONAL ASSESSMENT AND 18 CYCLING SCOTLAND CONFERENCE 9 ADVERTISING STANDARDS AUTHORITY RULING 20 10 TRAINING CASE STUDIES 21 11 GIVE ME CYCLE SPACE 22 12 PLAY ON PEDALS 2014 24 13 TRANSPORT PLANNING AND ENGINEERING 26 14 BUSINESS PLAN AND KPIs 28 15 CYCLING SCOTLAND PERFORMANCE FRAMEWORK 32 16 CAPS ACTION TABLE 38 17 BOARD MEMBERS 42 18 STAFF MEMBERS 43 19 FINANCIAL ACCOUNTS 44

Cycling Scotland ANNUAL REPORT 2013/14 3 THE LEGACY THAT“ THE GAMES CREATED FOR THE PEOPLE CHAIR’S OF SCOTLAND INTRODUCTION IS WHAT WILL 1 CONTINUE TO MAKE AN IMPACT ON n late July, the roads around Cycling Scotland’s offices EVERYDAY LIVES in Blythswood Square were electric – tens of thousands LONG AFTER THE I of people from around the globe packed each corner, incline and descent to watch of some of the world’s greatest APPLAUSE AND professional cyclists winding their way through ’s CROWDS HAVE streets for the Road Race. DISSIPATED. ” The Commonwealth Games certainly car trips replaced by cycle trips by public organisations to help boost lived up to its billing as a spectacle, those training for the ride and cycling their sustainable transport offering to but the legacy that the Games created becoming firmly ingrained as a part employees and students. In addition, for the people of Scotland is what of their lives throughout the year. Cycling Scotland and Sustrans will will continue to make an impact on coordinate a roll-out of commemorative everyday lives long after the applause Recently, the Minister for Transport and cycle stands celebrating the success and crowds have dissipated. Veterans launched the Legacy Active of Team Scotland at the Games, with Travel Programme which consists of a medal-winning athletes nominating But what does an Active Travel Legacy wide range of projects and programmes public spaces across the country truly look like? that facilitate and encourage more where a stand in their medal colour people to walk and cycle as part of their will be installed. Just over a month after the road race, daily lives. Cycling Scotland’s projects thousands of people were again on the included in the Programme such as The CAPS vision of 10% of journeys by streets of Glasgow, but this time they Bikeability Scotland, Cycle Friendly bike by 2020 gives us all something to were on their own bikes participating School and Employer Awards and the work towards, and the Legacy Active rather than watching. Nearly 7,000 Give Me Cycle Space campaign support Travel Programme will contribute to people taking part in the 16th annual and enable thousands of people to cycle this by encouraging people to walk and freshnlo Pedal for Scotland Challenge more often. cycle more. During the Games, it was Ride took advantage of five miles encouraging to see so many people in of fully closed, traffic-free roads in Partnership working is a key aspect of Glasgow pedalling to and from venues, Glasgow after setting off on their 47 the Legacy Active Travel Programme, beating the traffic to work or making mile journey from Glasgow Green to with a number of key stakeholders use of the Legacy cycle racks and Murrayfield. These first five miles were and partners delivering projects within the city’s brand-new public bike hire just the beginning as 70% of this year’s the Programme. The Legacy Cycle scheme. It seems that the Glasgow Challenge ride route was traffic free, Parking Scheme is a great example of have making a hugely popular ride – the partnership working between Cycling inspired people in Scotland to think largest mass participation cycling Scotland, Sustrans and Transport about cycling, and Cycling Scotland, event in Scotland – an even better Scotland. Workplaces across the along with partners, will continue experience for participants. freshnlo country were given the opportunity to to deliver and develop projects that Pedal for Scotland offers a ride for receive one of the cycle racks used to ensure all people are able to choose everyone of all ages and abilities and provide parking at the Commonwealth cycling as a mainstream, everyday research on the event has shown that Games this summer. The scheme lifestyle option. those taking part in Pedal for Scotland has seen a total of 83 cycle racks cycle more throughout the year in (830 spaces) awarded across 17 Bill Wright preparation for, or as a result of, taking universities and colleges, 14 NHS sites, Chair, Cycling Scotland part in the event, with over 40,000 13 private companies, 11 SMEs and 9

4 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 5 CHIEF EXECUTIVE’S 2 INTRODUCTION

t is a privilege to be writing my first Chief Executive’s introduction, having joined the organisation in July. I Scotland has embarked on a journey to make cycling an easy, safe and natural choice for more people and I am determined to help achieve the transformation in everyday cycling journeys that Cycling Scotland, the Scottish Government, local authorities and key stakeholders aim to deliver.

Whether it be a short trip to the I look forward to working with all shops, all or part of my commute to our members, partners, funders and work, or a longer ride with friends the wider cycling community in the and family, I have always enjoyed years ahead. cycling, and I want more people to It will be a long journey to change our enjoy it too. Enabling more people towns, cities and rural areas so they to ride a bike in their communities are more welcoming to people riding a safely and confidently should be a bike. However, the benefits to all of us clear objective for Government at all in investing in cycling, from supporting levels. Cycling is well placed to provide jobs, developing life skills, reducing solutions to the economic, health, inequalities to improving quality of life, social and environmental challenges make it an essential journey to take. facing Scotland and Cycling Scotland is uniquely placed to provide solutions Keith Irving to the challenges facing cycling today. Chief Executive, Cycling Scotland Together, we can help ensure that cycling becomes a possible, practical and pleasant choice for people of all ages and abilities. This report looks back at some of the key achievements of the organisation during 2013-14. From over-turning the Advertising Standards Authority ruling CYCLING (which may have required helmets “ to be worn and bikes to be ridden SCOTLAND towards the side of the road in all cycling advertising) to another massive IS UNIQUELY freshnlo Pedal for Scotland, raising over PLACED TO £110,000 for the STV Appeal, it was a huge year. PROVIDE SOLUTIONS TO THE CHALLENGES FACING CYCLING TODAY ”

6 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 7 Cycling Scotland Members CYCLING SCOTLAND 3 MEMBERS

8 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 9 BIKEABILITY Bikeability Scotland 4 SCOTLAND CASE STUDIES Teachers attend Cycle Training Assistant training day run by South 1 2 Lanarkshire Council CITY OF EDINBURGH USING BUS LANE FINES COUNCIL INCREASES TO SUPPORT CYCLE Cycling Scotland has continued Key facts RATE OF DELIVERY TRAINING to support the delivery of cycle The City of Edinburgh Council has Aberdeen City Council has training for children through the continued to make good progress used penalties paid by bus lane Bikeability Scotland programme. towards its target of delivering offenders to help increase the on-road Bikeability Scotland amount of Bikeability Scotland Through funding from Transport AN ADDITIONAL training in every primary school training delivered in schools. Scotland, Cycling Scotland has made in Edinburgh by 2016. They’ve They’ve increased the number of £360,000 available to local authorities secured support from a range of schools delivering on-road training to support an increase in the delivery departments across the Council from 31 to 58% since investing bus % in order to achieve this, including lane fines into this project. of on-road training through the 8.2% 3 7.6 Active Schools, Outdoor Learning, Support Plus scheme, to which 19 local authorities successfully applied in 2013- OF SCHOOLS DELIVERED Sports Development and Road 14. This has supported the training OF SCHOOLS Safety. Their rate of delivery of more than 1,100 additional Cycle LEVEL 1 TRAINING DELIVERING increased from 52 to 72% of Training Assistants and Cycle Trainers, LAST YEAR ON-ROAD LEVEL 2 schools in the past year. resulting in an extra 8.2% of primary CYCLE TRAINING* schools delivering Level 1 training, an extra 2.4% delivering Level 2, and nearly 6,000 additional pupils receiving Bikeability Scotland training. ADDITIONAL CYCLE New resources for Bikeability Scotland TRAINERS AND CYCLE Level 3 have now been developed and TRAINING ASSISTANTS 3 are being tested ahead of a full launch 1,100 TRAINED IN 2013-14 in 2015 along with an updated Cycle BIKEABILITY SCOTLAND Trainer resource to support instructors. Gaelic versions of the Level 1 and 2 DELIVERY IN LARGE resources were also published during the year. A new Bikeability Scotland PRIMARY SCHOOLS website has been launched, and The primary schools in East videos of manoeuvres from Bikeability Renfrewshire have very large pupil Scotland Levels 1 and 2 have been numbers, with Mearns Primary published online. NEARLY School in East Renfrewshire being the largest primary school in Cycling Scotland is currently Europe when it opened in 2002 introducing quality assurance processes with a capacity of 900. This has to its instructor training programme, % 6,000 presented considerable logistical and has been working with The 93 challenges when delivering Association of Bikeability Schemes OF PARTICIPATING ADDITIONAL PUPILS Bikeability Scotland training, and to further improve and maintain the required a big recruitment drive standard of training delivered. LOCAL RECEIVED BIKEABILITY AUTHORITIES SCOTLAND TRAINING for volunteer instructors. Through THROUGH SUPPORT PLUS partnering with a local community development organisation, and DELIVER MULTI- with many hours of volunteering LEVEL TRAINING invested in the project, they were able to deliver training in all of their primary schools in 2013-14, with more than 70% of the P6 pupils receiving training in the largest three schools. *IN THE 27 LOCAL AUTHORITIES THAT RETURNED DATA Doune Primary School Bikeability Scotland training session

10 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 11 FRESHNLO freshnlo Pedal for Scotland 5 PEDAL FOR SCOTLAND 2014 Key facts

Danny MacAskill performs a flip at the start line of the Glasgow Ride 10,622 RIDERS TOOK PART IN 2014

OVER £110,000 WAS RAISED FOR THE STV APPEAL IN 2014 54% OF PARTICIPANTS 84% TOOK PART FOR THE OF RIDERS CYCLED MORE FIRST TIME THAN ONCE PER WEEK AFTER REGISTERING

freshnlo Pedal for Scotland The Aberdeen Family Ride, now in freshnlo Pedal for Scotland saw huge OF37% CHALLENGE RIDERS AND continues to be the largest mass- its second year, grew to over 370 support from event partners in 2014. participants, offering a completely Both official sponsor, Muller Wiseman 46% participation bike ride in Scotland traffic-free 4 mile route starting and Dairies and official charity partner, with well over 10,000 people of finishing in Duthie Park and taking in STV Appeal entered huge teams to OF CHALLENGE RIDERS AND all ages and abilities taking part the leafy Deeside Way path. this year’s Corporate Challenge which in the rides held across Scotland. The Glasgow Family Ride also returned saw over 700 riders from a variety of for a second year, with over 2,000 businesses get together for an active and fun team building challenge. The annual 47-mile Glasgow to people taking part in a 5-mile traffic OF41% SPORTIVE RIDERS INCREASED Edinburgh Challenge ride was free ride starting and finishing at the Support for freshnlo Pedal for Scotland’s 60% THE FREQUENCY OF CYCLING enhanced even further this year, with Sir Chris Hoy Velodrome, passing official charity partner, the STV Appeal OF SPORTIVE RIDERS DID FOR JOURNEYS THAT THEY nearly 70% of the route taking place through Glasgow Green and the continued to grow in 2014, with riders WOULD HAVE OTHERWISE on traffic-free, closed roads. The Athletes’ Village. Riders were then across all six events raising an impressive OVER 10 RIDES FOR THE TAKEN BY ANOTHER MODE OF annual Challenge, 110-mile Sportive and treated to a spectacular cycling stunt £110,457.37 which will go directly PREPARATION FOR THE EVENT TRANSPORT 9-mile Kirkliston-Murrayfield Family show featuring trials superstar Danny towards helping children and young Ride were this year joined by a shorter MacAskill and a track cycling demo, people in Scotland affected by poverty. 4-mile Edinburgh Circular Ride around led by Team Scotland’s Commonwealth Murrayfield – a distance that meant OVER Games athletes, including Glasgow CAR TRIPS WERE REPLACED anyone was able to take part and also 2014 medal winners Aileen McGlynn BY CYCLE TRIPS BY PEOPLE enjoy the festivities at the finish with OBE and Louise Haston. the thousands of other participants. 40,000 TRAINING FOR THE RIDE

12 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 13 Cycle Friendly School and Employer

CYCLE FRIENDLY Cycle Friendly School GRAEME HIGH SCHOOL 1 SCHOOL AND Graeme High School in Falkirk has established an after school bike club and cycling is being included as a curricular option within the school day. Key 6 EMPLOYER interventions have been to allocate resources to develop bike maintenance expertise with a dedicated workshop within the school, curriculum time to progress S5 and S6 students through City and Guilds qualifications and purchasing professional standard tools and work stands. This initial investment in cycling has opened up a range of opportunities to progress cycling within the school and the Alpine Bikes receive their Cycle Friendly wider community. Employer Award

Cycle Friendly School KINGS MEADOW PRIMARY SCHOOL 2 East Lothian Council and the East Lothian Outdoor Learning service offer support to enable on road delivery of Bikeability Scotland level 2. Kings Meadow Primary School offer covered cycle parking, separate changing facilities for pupils and staff, and a school travel plan coordinated by the East Lothian Council Cycling Of- ficer and delivered by the Junior Road Safety Officers.

Cycle Friendly School 3 ST JOSEPH’S PRIMARY SCHOOL ! St Joseph’s Primary School in Inverclyde has introduced traffic calming measures around the school premises including a 20mph zone. A school travel survey is carried out to gauge school travel behaviour and have an up to date School Travel Plan. St Joseph’s also deliver lunch time sessions to pupils who cannot ride a bike and has strong links with local cycling club the Johnson Wheelers. Cycling contributes to the Eco-Schools Green Flag and the John Muir Award.

Cycle Friendly Employer Award SEPA MULTI-SITE 4 ! CYCLE FRIENDLY SCHOOL CYCLE FRIENDLY EMPLOYER AWARD Also this year, Cycling Scotland The Cycle Friendly School (CFS) The Cycle Friendly Employer (CFE) has worked with the Scottish ! Award is designed to give guidance Award program has raised the profile Environment Protection Agency on best practice to schools and local of cycling at a record number of (SEPA) to pilot the multi-site authorities in providing facilities for workplaces this year, with 236 sites 221 Cycle Friendly Employer Award those cycling to school and also to across Scotland covering over 111,000 CYCLE FRIENDLY SCHOOLS that awards organisations that ST JOSEPH’S act as an incentive to implement as employees. The Award has proved WITH OVER operate from a minimum of 10 PRIMARY many cycle-friendly interventions popular as more and more workers sites located in Scotland ! as possible. There are now 221 Cycle benefit from employers who see value !! ! ! Friendly Schools in Scotland, with in encouraging their staff to travel by !! over 61,000 children attending a Cycle bike through providing facilities and Friendly School. changing policies that make cycling ! 61,000 CASE STUDIES !!!!! The CFS Award is open to all primary to, from and at work a sensible travel choice. CHILDREN ATTENDING A and secondary schools in Scotland and CYCLE FRIENDLY SCHOOL is nationally recognised. Achievement The CFE Award is also supported by KINGS MEADOW of the Award is a positive step in a range of other Cycling Scotland ! PRIMARY ensuring cycling is an integral part of projects including the Big Count, adult SEPA the school’s culture, providing a range cycle training, the ScotBug Bicycle User ! !! ! of benefits including improved health of Group programme – in partnership with !! pupils and staff, a better environment the Bike Station – and our network of !! !! 236 ^`!! !! ! at the school and in surrounding Cycle Friendly Service centres. ! !! ! !! ! ! ! ^` !!!!!!!!! ! areas, linkages to the Curriculum for CYCLE FRIENDLY EMPLOYER SITES ` ! !!!!!!!!! !!! !!^! ! !!!! ^` !!!!! ! !! !!! !! ! !! Excellence and contribution towards ! !!! ! COVERING OVER Key ! ! ! Health Promoting School and Eco- ! ! ! School Initiatives. ! GRAEME ! ! ! HIGH CF EMPLOYERS ! !! 111,000 !

EMPLOYEES ! ! !! CF SCHOOLS

14 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 15 Cycle Friendly Community CYCLE FRIENDLY 7 COMMUNITY MOFFAT CAN 3 Project: Moffat CAN cycle Grant: £5,910 The CFSCF grant allowed Moffat CAN (Carbon Approaching Neutral) to purchase bicycles and related equipment in order to offer a community bicycle The Cycle Friendly Community loan scheme, coupled with a bike hire programme supports community CASE STUDIES scheme for visitors and tourists. The groups delivering cycling projects project ran in conjunction with a larger across Scotland. Grant funding is transport project which aimed to replace vehicular transport with active travel available to grassroots commu- CLARKSTON BID and cycling in particular. Cycling based ity groups that wish to increase 1 activities and events were also devised Project: I Love Clarkston - CLARKSON BID and encourage cycling locally to promote cycling and change attitudes Cycle Saturdays and Cycling Scotland provides a to travel behaviour. Grant: £6,000 dedicated Development Officer to offer advice and encouragement The I Love Clarkston- Cycle Saturdays project organised cycling events and to help them do so. local shopping initiatives. The aim of the project was to encourage and BEYOND BOUNDARIES The Cycle Friendly and Sustainable promote cycling amongst the business Community Fund (CFSCF) provides community especially to local school EAST LOTHIAN grants to community groups that are children and families. The events were Project: ‘Cycling Out’ 4 dedicated to encouraging and enabling ^` supported by Dr Bike sessions and a in East Lothian people to cycle. Funding has been OUTFIT MORAY cycle-themed Treasure Hunt. Visitors to Grant: £9,926 granted to those community groups the cycle events were rewarded through that focus on creating a shift away special deals at local retailers. The Beyond Boundaries East Lothian from single occupancy car use and project overall encouraged active travel (BBEL) offer provisions for people reduce carbon emissions by doing to local shops, workplaces and schools aged 16 plus with disabilities and so. A vital criterion of the fund is the as well as increased use of local shops. mental health issues living in East encouragement and improvement in Lothian. They provide their community the well-being of communities across with the opportunity to learn develop Scotland. Cycling Scotland’s aim is to and appreciate the many benefits assist and support community based from regular participation in Outdoor groups in achieving these outcomes. OUTFIT MORAY Activities and Adventure Sports. The 2 aim of the project was to encourage Overall, 76 community groups Project: The Bike Revolution and promote a healthy lifestyle by have received a collective total of Grant: £10,000 ^` £527,135.97 from the CFSCF since supporting families and carers to ^` March 2011. This has included a Outfit Moray aim to make a positive participate in regular cycling. They range of projects being delivered difference to the lives of local people achieved this by using their CFSCF with differing themes, communities through the provision of outdoor grant to purchase a fleet of adapted and resources. Irrespective of learning. Their Bike Revolution project bikes such as a side by side cycles, ^` these differences, they all have the ran 31 awareness raising sessions at semi-recumbent tandem an electric MOFFAT CAN same overarching goal which is to different locations throughout the adult trike and a number of standard encourage and enable people to community. These sessions aimed cycles. A number of volunteers were cycle. Cycling Scotland has produced to encourage locals to cycle more trained as Cycle Ride Leaders and a report which evaluates the CFSCF by highlighting existing facilities and Cycle Trainers who provided support to date. Within this document are infrastructure i.e. local cycle routes, bike and encouragement to people with summaries of each project supported maintenance courses and resources for disabilities, ultimately developing all through the fund. Good practice and purchasing new and refurbished bikes. inclusive cycling in East Lothian. case studies have been identified and Over the funded period, 65 bikes were BEYOND BOUNDARIES employed when assisting development refurbished and sold at 6 bike sale EAST LOTHIAN of new projects. events. By refurbishing bikes, 4,100kg of aluminium and steel were diverted Key from landfill which resulted in a carbon savings and increased bike use and ownership locally. CF COMMUNITY

16 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 17 National Assessment and Cycling Scotland Conference NATIONAL ASSESSMENT AND 8 CYCLING SCOTLAND CONFERENCE

City Council; Cllr Archie Graham, Glasgow CYCLING SCOTLAND City Council; Andrew Gilligan, Cycling NATIONAL Commissioner for London; Craig Burn, CONFERENCE 2013 Scottish Cycling; Ian Aitken, Cycling ASSESSMENT OF Scotland; John Lauder, Sustrans; George The Cycling Scotland Conference Vincent, Glasgow City Council. There LOCAL AUTHORITY 2013, the largest yet, took place were also workshops including site on 8 November at the iconic Sir visits to the new cycling infrastructure in CYCLING POLICY Chris Hoy Velodrome in Glasgow Glasgow (Connect 2 and London Road) Cycling Scotland’s third National Following review and consultation In addition, Key Areas for Focus and and brought together 220 active and workshops surrounding Smarter with local authorities, the Assessment Development were suggested for each Assessment of Local Authority travel professionals, campaigners, Choices, Smarter Places; 20mph zones; the methodology was updated to reflect local authority. These were designed not CHAMP European project in Edinburgh; the Cycling Policy (‘National volunteers and national and local developments over the years, but to be solely for the local authority, but to Scottish Cycling Justice Group; A Better politicians to not only hear from Assessment’) was released in remained consistent to allow analysis assist all cycling partners and stakeholders Way to Work in Glasgow; and campaigning 2013. The National Assessment is of progress in each area. Although in identifying priorities, particularly in the the numerous speakers, but also to in Glasgow and Perth & Kinross; promoting a continuation and update of the consistent, there were significant changes ongoing development of Strategic Active learn from each other and network cycling in Glasgow and more. previous Assessments undertaken to the layout and presentation of the Travel Action Plans as part of the Cycling to help support cycling in Scotland in 2005 and 2008 and provides a National Assessment. The aim was not Action Plan for Scotland 2013 (Action 2). and beyond. Feedback was, as in previous years, glimpse at each local authority’s simply to create a ‘report card’ exercise very positive with 89.7% stating that the but to provide a document that was a The National Assessment was launched overall event was good or excellent, 88.9% progress in developing policies Chairing the event was Jon Snow, useful tool as well as a benchmarking/ at the Cycling Scotland Conference 2013 President of the CTC and newsreader indicating that they would attend next that support and encourage monitoring exercise. Every local authority and received significant press coverage, for Channel 4 news. Speakers included year and with positive feedback on the cycling. The report contains the is doing something to encourage cycling, including a full breakdown of the Keith Brown, Minister for Transport and venue and speakers. results of all 32 local authorities’ therefore, to highlight this, best-practice document along with comment Veterans; Cllr Frank McAveety, Glasgow self-assessments, along with examples and good news stories from in the Herald. contextual information/statistics, every local authority were showcased. a Good News Story and Best- Practice Example and a set of Key Areas for Focus and Development.

18 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 19 ADVERTISING STANDARDS TRAINING 9 AUTHORITY RULING 10 CASE STUDIES

CYCLING SCOTLAND“ ESSENTIAL CYCLING SKILLS AND SMARTPHONE APP WAS PLEASED Essential Cycling Skills is a practical training course aimed at new and returning THAT THE FINAL adult cyclists to help boost their confidence and give them the necessary skills to negotiate on-road journeys. The course was piloted in Edinburgh and ADJUDICATION designed to be delivered by staff of bicycle retailers, as one of the best times CONFIRMED THE for offering cycle training is when someone has just bought a bike. The course ADVERT GIVES is supported by a free app both for Apple and Android smartphones. THE CORRECT GUIDANCE TO USERS OF THE APP SINCE PEOPLE DRIVING ITS LAUNCH IN APRIL AND CYCLING” 2,429

Research from the Essential Cycling skills pilot program Quick Roll Banner for £312 + VAT found that: 10 Quick Roll Banner for £695 + VAT As part of the ‘Nice Way Code’ It is this scene, however, that became hours of the initial decision, to suspend 84% Download our mutual understanding campaign the subject of five complaints to the the ruling pending the review by the OF RESPONDENTS THOUGHT Advertising Standards Authority (ASA). Independent Reviewer, as initiated by that was run in the summer of THAT BIKE RETAIL SHOPS mobile app! The issues within the complaints were Cycling Scotland. 2013, a television advertisement SHOULD BE OPERATING ADULT If it’s been a while since you’ve been in that it breached BCAP Code rules the saddle, Cycling Scotland’s new was produced – entitled ‘See relating to social responsibility and Further evidence and reasoning were CYCLE TRAINING SESSIONS AND Essential Cycling Skills app will come in handy. Cyclist, Think Horse’ – designed to harm and offence as it “...showed a submitted by Cycling Scotland as part Download it now for free from: relay an important key message cyclist without a helmet or any other of the Independent Review process, and safety attire, and was cycling down after consideration by the Independent 48% reinforcing the need for drivers the middle of the road rather than one Reviewer and the ASA Council, the to give those travelling by bike metre from the curb.” The complaints initial adjudication to uphold the 75% the correct amount of road space were considered by the ASA Council, complaints was reversed in June. OF RESPONDENTS WOULD AGREED THAT THEY WOULD www.cyclingscotland.org when overtaking. and, in January, they adjudicated BE LIKELY TO TAKE AN ADULT THINK MORE POSITIVELY ABOUT upholding the complaints, effectively The initial ruling by the ASA Council CYCLE TRAINING CLASS THE SHOPS IF THEY DID This message is delivered visually in the banning the advert and also adding “… had far reaching implications, well last scene of the advert where a car is any future ads featuring cyclists should beyond simply ‘banning’ the scene in pictured overtaking a woman cycling. be shown wearing helmets and placed question. Essentially the ASA Council’s The driver of the car in the advert in the most suitable position.” ruling meant that any advertising follows the Highway Code, which states featuring cycling would require those that vulnerable road users, such as Cycling Scotland, with vital assistance on bikes to be wearing helmets and also ESSENTIAL CYCLING SKILLS – CYCLE AWARENESS those on a bicycle, should be given at from a range of stakeholders, pulled be depicted in an incorrect position least as much space as you would give together a mountain of evidence to very close to the kerb. COURSE FOR PROFESSIONAL DRIVERS a car when overtaking. The scene also support the scene in question. In highlights the proper road positioning addition, there was a huge response In the end, the ASA Council adjudication Cycling Scotland successfully partnered with the City of Edinburgh Council to for someone cycling, with the woman, from the public against the ASA led to a constructive debate on the develop and deliver a pilot training course that provided Council LGV drivers dressed in everyday clothing and Council adjudication. In fact, nearly right amount road space to give those with first-hand experience of cycling on the Capital’s roads. The first of its kind without a helmet, taking the ‘primary’ 4,500 people signed a petition asking who are cycling, and highlighted the in Scotland, the course consisted of a classroom based theory component road position as recommended in the for the Independent Reviewer to correct road position for those traveling that looked at ways to reduce risk to all vulnerable road users, and a practical National Standard for cycle training and reverse the decision. There was also by bike. Cycling Scotland was pleased cycling component, which was developed and delivered by Cycling Scotland. following all other requirements as set significant coverage in broadcast, print that the final adjudication confirmed Course feedback was very positive with all drivers suggesting that they would out in the Highway Code. and online news outlets across the the advert gives the correct guidance recommend the course to colleagues. UK. On the back of this overwhelming to people driving and cycling and the response and significant press reversal ensures that future messaging coverage, the ASA decided, within 24 in advertising around safe cycling is not compromised.

20 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 21 GIVE ME Give Me Cycle Space 11 CYCLE SPACE

Cycling Scotland successfully Key facts delivered the largest ever annual Give Me Cycle Space campaign this year calling on drivers to give children space to cycle safely on OF the road, and to encourage more children to cycle to school. 90% DRIVERS The Give Me Cycle Space campaign SAID THE 2014 CAMPAIGN WOULD MAKE THEM ran through June and July in twenty local authority areas, asking drivers SLOW DOWN WHEN DRIVING NEAR SCHOOLS to look out for children cycling on the road and allow them plenty of space whilst overtaking. The campaign ran for 6 weeks on TV, radio and press and for 4 weeks on outdoor formats including billboards, bus backs, bus stops and lamp post 20 banners. This was supported by LOCAL AUTHORITIES branding at schools and educational visits from the Riderz stunt team including lessons on route mapping, bike safety checks and an inspirational cycle stunt show. Across the 20 local authorities, 210 92% OF DRIVERS schools and over 18,000 pupils took 210SCHOOLS part in the Give Me Cycle Space campaign in-school activities. Each AND OVER school was invited to take part in cycle to school week, during which they recorded the number of journeys made to school by bike. The winning school, Crombie Primary in SAID THE 2014 CAMPAIGN Aberdeenshire, made an impressive 18,000 WOULD MAKE THEM GIVE 92% of journeys by bike. PUPILS TOOK PART IN THE Post campaign research showed that CHILDREN ON BIKES MORE 2014 GIVE ME CYCLE SPACE both spontaneous and prompted recall SPACE ON THE ROAD IN-SCHOOL ACTIVITIES of the campaign amongst drivers and parents was extremely good. The campaign continues to be effective in making drivers more aware of children cycling on the road, improving their Pupils from Crombie Primary enjoying a cycling awareness of how much space to give day out after completing the most journeys when overtaking. to school by bike as part of the Give Me Cycle Space Campaign

22 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 23 PLAY ON Play on Pedals 12 PEDALS 2014

Commonwealth and Olympic Games Scottish Cycling heroes Aileen McGlynn OBE and James McCallum celebated launch of People’s Postcode Lottery Dream

Play on Pedals launch

Cycling Scotland is partnering years training resource, modelled on hoped that by training Play on Pedals with CTC, the Glasgow Bike Cycling Scotland’s successful Bikeability Instructor Trainers and Mechanics, Station and Play Scotland to Scotland qualification. equipped to teach others and to fix Using this resource, the training of Play the bike fleet, the project can continue deliver Play on Pedals, a two long after funding ends. Additionally, year project to enable pre-school on Pedals Instructors is being delivered to early years practitioners and through the Bike Station, a series of children across Glasgow to learn volunteers across Glasgow. Through a bike swaps are taking place across the how to ride a bike. mixture of games and play within safe, city, refurbishing existing children’s off-road spaces, children are being bikes and recycling them back into local communities. Since the project’s official launch taught to balance on a bike, manoeuvre in May, Commonwealth Games and themselves around obstacles, and apply Play on Pedals is supported by players paralympic tandem champion Aileen their brakes. Parents are also being of People’s Postcode Lottery and McGlynn OBE and Scottish Cycling encouraged to join in with their child’s winner of the 2014 People’s Postcode cyclist and Commonwealth Games cycling journey, learning how to take off Trust Dream Fund, receiving £232,000 medal-winner James McCallum have pedals and stabilisers and being given in funding; it is also recognised as a joined Play on Pedals as official tips on cycling opportunities in and Commonwealth Games legacy project ambassadors. around Glasgow. by Glasgow City Council. Over the summer, Play on Pedals The project aims to leave a sustainable purchased a fleet of balance and legacy by establishing 50 ‘Hero pedal bikes and, working with North Organisations’ to act as local hubs Children from Westercraigs nursery Lanarkshire Council’s Early Years for training, resource sharing and team, has written a bespoke early hosting of community events. It is also

24 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 25 TRANSPORT PLANNING & 13 ENGINEERING

Transport Planning and Engineering (TP&E) is Cycling Scotland’s social enterprise consultancy, specialising in the design of cycling and sustainable travel infrastructure. TP&E is a unique organisation – an engineering consultancy that focuses solely on design solutions for cycling and walking in line with worldwide best- practice. All profits from TP&E are invested back in Cycling Scotland projects to encourage more people to cycle.

TP&E provide design services to a wide range of clients, including local authorities, national parks and other national organisations. LOCAL AUTHORITY COMMUNITY SUPPORT: Key Projects SUPPORT: DRYMEN COMMUNITY TP&E has experienced another busy year with projects across Scotland from A81 SEGREGATED DEVELOPMENT TRUST Selkirk to Islay and Giffnock to Connel. CYCLE ROUTE TP&E delivered a project for Drymen TP&E continues to work with local Community Development Trust TP&E was contracted by East authorities developing, designing and (DCDT) examining the options for Dunbartonshire Council to complete installing cycle and shared use networks. the community’s long-term aspiration the design of a cycle route along the of transforming Drymen into a hub Two examples of projects undertaken A81. The initial work completed was destination for walking and cycling by TP&E in the past year are the A81 to establish the feasibility of installing for leisure and active travel. Segregated Cycle Route and the a segregated cycle route linking Drymen Community Development Trust Milngavie and the Garscube Estate. The project involved surveying a Active Travel Links. Both projects will TP&E utilised council workshops, number of alternative routes and continue in to delivery during 2015. site visits and councillor meetings to engaging in initial landowner and establish the options available and user-group consultation. Flexibility If you have any questions about identify the support a segregated cycle of approach was required as the TP&E, contact Peter Leslie, route would gain. various options were developed in the [email protected] light of discoveries made during the This led to initial design drawings which consultation process. were produced to attract funding and begin statutory consultation. Once DCDT have been successful in securing funding was secured, TP&E completed over £400,000 to deliver phase 1 of a detailed design, including the design of 3 phased project to link Balmaha and floating bus stops, bend out junctions Drymen whilst establishing a delivery and a two-way segregated cycle facility plan for the route to Croftamie. TP&E is along the A81. currently delivering the preferred routes with the client and Loch Lomond and The cost of construction is in the region the Trossachs National Park. of £400,000 with TP&E due to manage the build early in 2015.

26 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 27 Cycling Scotland Business Plan and KPIs CYCLING SCOTLAND BUSINESS PLAN 14 AND KPIs TRANSPORT PLANNING ASSOCIATIONS & ENGINEERING AND PARTNERSHIP Transport Planning & Engineering is a Cycling Scotland is represented in sustainable transport consultancy that a wide range of partnerships across is a social enterprise, wholly owned by our programme areas. Many of our Cycling Scotland. It provides practical programmes will be taken forward in design construction management and conjunction with stakeholders and key strategic development and planning delivery partners. Our workstreams services to a broad range of clients. and projects have been developed in For further information, please visit consultation with our key stakeholders www.tpande.org and therefore compliment the work that these organisations carry out. WHO WE ARE WHY CYCLING SCOTLAND CONSTITUTION, Cycling Scotland provides a facilitation AND WHAT WE DO There are a wide range of STRUCTURE role for many national partnership organisations involved in cycling in initiatives and is a member of several Cycling Scotland is a company limited Scotland. Cycling Scotland is uniquely others. Below is a figure outlining some by guarantee and registered charity, AND STAFF placed amongst them to provide a of these key partnership groups. with a membership of stakeholders with national lead on cycling policy and Cycling Scotland is constituted under Figure 1: Partnership Working an interest in cycle promotion. We are practice. Through our embedded the companies act and is a registered funded by Transport Scotland to bring understanding, experience and skills Scottish charity. cycling out from the fringes of everyday we provide a knowledge hub for Cycling Scotland is governed by life and into the mainstream. We aim the sector and provide vision and a board of directors with a wide range to establish cycling as an acceptable, direction for the promotion of cycling of professional and cycling experience. attractive and practical lifestyle option. in Scotland. The operations of the organisation are Cycling Scotland was established in We have a strong track record of managed by the Chief Executive. The 2003 to take a national lead on the partnership working; effectively and team at Cycling Scotland is comprised development of cycling as an everyday efficiently connecting the wide range of a core staff of 19 officers with mainstream activity. of interests across the sector to extensive cycling, training, promotions, administrative and engineering Since our inception, we have worked produce outcomes greater than the experience. together with our partners and sum of their parts. stakeholders to increase the number We have a growing reputation for the Cycling Scotland is a membership of people cycling and improve the quality, effectiveness and usability of our organisation. At present there are 34 environments they can do so in. We programmes, projects and publications. member organisations and 8 board have worked to achieve this by having a members. The membership appoints strong strategic focus on our vision for Directors to the Board for a fixed term. Scotland to be a nation of cyclists. WHY CYCLING MATTERS Cycling can be a safe, convenient and practical way to get around our towns and cities and it can be an attractive, fun and healthy way for us to spend our leisure time. Cycling also has an important role to play in tackling some of the very real and serious problems facing Scottish society today, such as obesity, climate change, congestion, pollution, social exclusion and physical inactivity.

(S) Groups in which Cycling Scotland is the secretariat

28 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 29 Cycling Scotland Business Plan and KPIs

Through these partnerships, Cycling The organisations Cycling Scotland Scotland is engaged with a broad engages with in partnership projects, VISIONS OBJECTIVES & AIMS range of other organisations from forums and working groups are across policy fields and sectors, and represented in the table below. We are also fully committed to playing representing a diverse range of interests. OUR VISION IS FOR a central role in assisting Transport HOW WE WILL WORK Scotland, its partners and stakeholders We will deliver against our vision and Figure 2: Partner organisations SCOTLAND TO BE A to achieve the vision set out in the strategic goals through a series of NATION OF CYCLISTS Cycling Action Plan for Scotland. Programme Areas. Each of these will contain Workstreams and Projects, Where people of all ages and abilities, which have been developed to form our from all walks of life, cycle more often. “By 2020, 10% annual business plan. Enjoying better access to Scotland’s towns, cities, villages and the outdoors. of all journeys We have five Programme Areas A nation of cycling-friendly communities and green spaces, where people feel Active Living safe on their bikes, and think of cycling taken in Education & Training as the best way to get around; to school Information & Guidance or work, to college or the shops. Where Scotland will the streets are bustling with people Communication on bikes, easing congestion, reducing be by bike.” Leisure, Tourism & Access carbon emissions, and helping create a As a mainly publicly funded happier, healthier population. organisation, we aim to provide These will form the general themes the best possible value for money with which we focus our specific work- in everything we do. Our resources streams and projects. Each project Our Vision is supported by are focussed on a range of strategic has its own project overview and will 5 Strategic Goals: priorities that evolve to reflect be reported on monthly against the Transport Scotland’s priorities as performance framework. Goal 1 circumstances change. The individual projects and the targets Let everyone know about the for them are specified in Section role cycling can play in achieving 15: Cycling Scotland’s Performance a healthier, more sustainable and Framework. fairer Scotland CORPORATE PLAN The performance framework is reviewed We will report Goal 2 Our corporate plan for 2011-2016 set out our framework for delivery against annually taking into consideration annually Help promote better, greener our vision and goals. This plan builds performance against our targets and on our public spaces where people of all on our recent work and is rooted in the future funding levels. progress and ages and abilities can cycle safely belief that cycling can deliver multiple Goal 3 benefits for Scotland and its people. achievements The corporate plan was produced Show that cycling is a great way in consultation with our member in relation to get around, giving people organisations. We have a clear vision from all walks of life better to the that cycling can make a key contribution access in Scotland’s towns, cities towards a successful Scotland. performance and to the outdoors framework Goal 4 and how Show that cycling is a safe, effective and economical MEASURES OF SUCCESS these relate transport option that’s better for Cycling Scotland measures progress to higher level the people of Scotland, and for and achievements in a range of different their environment ways. To do this in a systematic manner outcomes. we have developed a performance Goal 5 framework with indicators which will Celebrate and promote that demonstrate how we contribute to there is a type of cycling for outcomes at local and national levels. everyone; leisure, travel, tourism, We will report annually on our progress sport and play and achievements in relation to the performance framework and how these relate to higher level outcomes.

30 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 31 Cycling Scotland Performance Framework CYCLING SCOTLAND PERFORMANCE FINAL 2013/14 Projects Description KPI KPI/Reporting Targets Actual Target 15 FRAMEWORK Number Measure 2013/14 2013/14 2014/15 ACTIVE LIVING The following pages show Cycling Scotland’s performance against KPIs for the financial year 2013/14 A project that supports local Number of projects 14 17 14 5 community cycling projects supported 409 which are innovative, deliver FINAL 2013/14 Cycle Friendly health gain, support the % of case studies 80% 86% 80% Communities community and encourage generated from cycling by awarding grants previous year’s Projects Description KPI KPI/Reporting Targets Actual Target of up to £6,000. projects Number Measure 2013/14 2013/14 2014/15 Cycling Scotland will run Deliver respect 1 1 N/A 583 ACTIVE LIVING a media campaign to campaign annually Respect 30 encourage greater mutual Cycle Friendly Schools is Number of Cycle 45 (212) 48 (215) 45 (267) Campaign respect between road users a programme that seeks 1 Friendly Schools: to create a cycling culture (Cumulative) within Scottish primary EDUCATION AND TRAINING 403 schools. The Award Number of pupils 44,400 61,307 70,000 Partnership project to Number of local led 15 (38) 43 (68) 15 (83) Cycle Friendly recognises schools that covered by Award improve and increase access 7 ride programmes; Schools provide a good standard to cycling activities. Cumulative of infrastructure such as bike parking and lockers, This is a 1-day course aimed Number of trained 100 (340) 272 (426) 100 (440) national standard cycle 411 at those who will be leading CRLs (baseline of training and promotion. Let’s Ride groups through a variety of 120 Sept 2010) rides on pre-planned risk 8 A media campaign to get Number of local 12 20 10 assessed routes within their more children cycling to authorities engaged 2 local area, usually as part of school by targeting parental in partnership a larger project. attitudes about the safety Post campaign 80% 56% 80% of cycling. Cycle Friendly A 2-day course for staff who Numbers trained on 40 44 45 level of agreement Zones around schools carry could make extensive use of Cycle Patrol from parents: ‘The messaging for drivers to the bicycle to enhance their campaign will give children space and current patrol duties. Staff make me feel more consideration. 439 who may benefit from such confident about 9 508 Cycle Patrol training are Park Rangers/ my child cycling to Cycle to School Wardens, Path Rangers, school’ (Progressive Campaign Countryside Rangers or a research): separate but similar course Post campaign 95% 92% 95% is provided. level of agreement Multi-level training percentage of 34% 37.6% 40% from drivers: “The programme offered to Scottish primary campaign will school age children across 10* schools delivering make me give kids Scotland. Aligns to the UK Level 2 National more space on the National Standard. Standard Training road” (Progressive research): Number of local authorities Number of 23 22 25 delivering multi -level local authorities Cycle Friendly Employer Number of 40 (186) 42 (199) 40 (226) National Standard Training. 11 delivering multi is a programme that workplaces covered 3 -level National encourages active by the Award 406 421 Standard Training. travel by commending Bikeability Cycle Friendly Number of 18,000 11,168 18,000 workplaces that provide Scotland Number of 150 (715) 216 (774) 120 (835) Employer employees covered (83,700) (84,926) (101,700) facilities, incentives and candidates by Award encouragement for staff 12 achieving 4 day cycling to work. Cycle Trainer qualification Essential Cycle Skills creates Number of skills 16 51 2,000 opportunities for adult instructors trained (changed KPI: Number of 700 (2032) 870 (2195) 500 (2695) 441 cyclists to access National number of candidates Adult Cycle 4 Standard cycle training. This adults access- achieving 1 day Training can be facilitated through ing training) Cycle Training Cycle Friendly Employers. Assistant certificates

32 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 33 Cycling Scotland Performance Framework Cycling Scotland Performance Framework

FINAL 2013/14 FINAL 2013/14

Projects Description KPI KPI/Reporting Targets Actual Target Projects Description KPI KPI/Reporting Targets Actual Target Number Measure 2013/14 2013/14 2014/15 Number Measure 2013/14 2013/14 2014/15 EDUCATION AND TRAINING COMMUNICATION

A mountain bike proficiency Number of 40 28 40 13 We will conduct Opportunities to see 15,900,000 39,942,216 35,000,000 scheme that covers 4 accredited centres communications and 20 themes and 5 levels of 407 marketing activity to proficiency. Designed to Number of people 1000 (3000) 1530 1000 (4000) Go Mountain highlight the benefits of Advertising value £352,000 £634,697 £450,000 give people the confidence trained on scheme (3305) (Note: this Bike 510 cycling. This will promote equivalent and skills to make off-road figure is the KPI for Corporate the many opportunities journeys. PR value £1,055,000 £1,993,568 £1,500,000 2014/15) Communications throughout the year to get involved in cycling events INFORMATION AND GUIDANCE and activities. We have expanded the range of The National Assessment Cycling Scotland will 0 1 N/A measures for this area. is a qualitative assessment conduct and publish of local authority cycling the results of a Websites include the Number of website 280,000 439,306 300,000 201 policy. The purpose of the national assessment 505 Cycling Scotland main site, hits National 21 study is to encourage an of the cycling policy Online Activity Bike Events Scotland, Riderz Assessment of 14 organisational culture that and practice of and Pedal for Scotland. Local Authority ensures cycling becomes a Scotland’s local Cycling Policy We will produce print Newsletter 25,000 26,651 25,000 realistic travel and leisure authorities materials to provide news distribution figure choice for the travelling 504 and updates on cycling public. 22 Newsletter in Scotland as well as the An initiative to establish Produce a report 1 1 1 progress of our and our 209 accurate baseline figures annually on a partners key initiatives. Monitoring and for cycling levels across suite of national We will produce position Number of position 10 10 10 Developing Scotland. 15 indicators to papers outlining the papers, evidence Cycling in inform the national benefits that cycling can papers and key Scotland picture of cycling bring across key policy consultation participation 219 areas. We will contribute 23 responses produced Cycling Policy Provide support and advice Cycling Scotland will 90 93 90 responses to consultations to local authorities and provide a dedicated on key Scottish and Local 320 similar organisations in staff resource Government Policies and Cycle good practice for on and off 16 (recorded in hours) Strategies. Infrastructure road cycle infrastructure. to provide technical Advice The Conference provides Number of 140 220 225 guidance on on-road an opportunity to highlight conference engineering and share best practice delegates 214 A forum to exchange good Active members of 100 130 100 and innovation in cycling, 324 Cycling practice, store, disseminate SATIN website promote work happening 24 SATIN - Scotland and share information in Scotland and abroad Scottish Access Conference between those delivering 17 and provide a networking Technical outdoor access and active opportunity for key Information travel infrastructure in stakeholder groups. Network Scotland. Cycling Scotland is a key Number of 1 1 N/A Making Cycling Mainstream Number of 240 (842 since 323 240 partner in this conference conferences is a set of professional attendances by March 2009) 221 promoting the use of active delivered alongside development workshops practitioners, Active Travel travel alongside other key 25 key stakeholders aimed principally at students and Conference stakeholder groups. to be set by 422 technical staff within local professionals (e.g., consensus of project Making Cycling 18 authorities and other consultants) at MCM partners Mainstream agencies. These interactive workshops courses delivered by a (Cumulative) range of technical experts will give staff useful skills.

34 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 35 Cycling Scotland Performance Framework

FINAL 2013/14

Projects Description KPI KPI/Reporting Targets Actual Target Number Measure 2013/14 2013/14 2014/15 LEISURE, TOURISM AND ACCESS

The National Events Number of cycling 390 404 420 Website provides all events listed agencies in Scotland that post cycle events to the 513 web with a central point to Bike Events post event details, meaning 26 Scotland users only need to look at one site instead of many. Cycling Scotland developed and hosts the site, adds

‘Event organisers 90 75 90 seminar’ delegate numbers 27 *Directed by UK Bike Week and assisted by CS

544 Number of 290 342 300 Bike Week 28 registered events

Bike Week event 52,000 48,269 53,000 participants *this figure is based on estimates from individual event organisers

Pedal for Scotland Challenge ride 8,000 7,097 is Scotland’s biggest participants mass-participation bike ride. There a number of different levels of ride to allow cyclists of all * abilities to take part. The event demonstrates the significant distances that can be achieved by bike in a short time. 543 Pedal for * Sportive ride 1,200 827 Scotland participants

Edinburgh family 500 402 * ride participants

Glasgow family ride 1,000 3,425 * participants

Aberdeen family 1,500 297 * ride participants

Total PfS 12,200 12,048 18,000 29 Participants

36 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 37 CAPS Action Table CAPS ACTION 16 LEAD PARTNER TABLE OUTCOMES / MONITORING ACTION & OTHER RESOURCING TIMESCALES INDICATORS The following table shows the 19 actions from the refreshed Cycling Action Plan for PARTNERS Scotland published in June 2013, along with the key partners responsible for delivering the actions, the expected outcomes and timescales, monitoring indicators and INFRASTRUCTURE, INTEGRATION AND ROAD SAFETY resources required. 5. Continue to develop and Sustrans with Steady growth Physical data on km of cycle SG grant to Sustrans maintain the National Cycle partners including in the quantity routes in place, quality of – Transport Scotland Network to provide long LAs, Forestry and improvement routes and public realm funding for Oban to distance cycling routes, Commission, in the quality of measured against planning Inverness NCN project. LEAD PARTNER OUTCOMES / MONITORING connecting rural communities Scottish Canals, infrastructure policy and design guidance. ACTION & OTHER RESOURCING and promoting tourism Visit Scotland, to support an TIMESCALES INDICATORS Number of users on cycle Cycle Tourism increase in active PARTNERS routes Forum travel LEADERSHIP & PARTNERSHIP

1. Establish an annual national cycling Transport Scotland Strong engagement See Actions 18 City of Edinburgh 6. Develop better integration Transport Scotland Improved National indicator on all Public transport operator summit involving the Minister for (lead), COSLA and in CAPS to provide & 19 has offered to host in with public transport through (lead), RTPs, rail links through journeys to work by active contributions; LA / SG Transport and Heads of Transportation LAs a steadily growing 2013; could rotate the working in partnership with and bus operators promoting and public transport funding for facilities and relevant Committee Convenors to momentum for delivery host authority. interests such as rail and bus/ / representative improved development; Perceptions of public lead delivery and gauge progress work coach operators and RTPs bodies (e.g., cycling routes to transport Confederation transport hubs of Passenger and bike parking; 2. Develop for each local authority area LAs, with RTPs; Cycling strategies Number of LAs/ RTPs; Transport Transport) Sustrans potentially the strategic approach to supporting Cycling Scotland, in place for all local strategies in Scotland resourcing (for access to and enhanced functional cycling (and active travel Transport Scotland authority areas and/or place and being in 2013/14 and from stations) carriage of bikes more broadly), mapping the appropriate travel-to-work regional implemented 2014/15 to support (especially for infrastructure improvements required areas, by 2015. a central resource to rural transport) along with supporting promotional work work across all LAs (with RTPs) to assist 7. Establish and develop the Forth Environment Cycle Hub Number of visitors to the SG funding running costs the development of Cycle Hub at Stirling Station as a Link (lead), launched in May Hub in 2013/4-2014/5 with cycling/active travel pilot in 2013-5 and evaluate it for Transport Scotland, 2013 with on- contributions from all Increase in uptake of cycle plans potential wider roll-out at other First ScotRail, going customer partners parking at the station railway stations Stirling Council, monitoring and for improved Sustrans evaluation to Local cycle count data 3. Continue to promote a national training Cycling Scotland Improved integration of Number of Current Scottish infrastructure links and develop the programme on cycling integration design (lead), Sustrans, cycling considerations delegates trained Government grants to promotion and best practice to planners, designers Transport Scotland into operational and Cycling Scotland; LA services at the and engineers, through the delivery strategic delivery in resourcing Hub and inform of accredited modules such as Making local areas. possible future Cycling Mainstream, and promote the use developments Develop a SCSP best of planning policy - Designing Streets, elsewhere. practice module Cycling by Design cycle guidance and for delivery by Smarter Choices, Smarter Places (SCSP) 8. Promote the implementation LAs, with Improved Reductions in cyclist and LA budgets; SG grant- stakeholders or good practice of 20 mph schemes in all partnership work road safety to pedestrian KSI (killed & funding to Sustrans Transport Scotland residential areas and share best by with Transport encourage greater seriously-injured) statistics (Street Design projects) practice across the country, Scotland, Sustrans participation in and to LAs through INFRASTRUCTURE, INTEGRATION AND ROAD SAFETY especially from the City of active travel CWSS funding Edinburgh Council’s pilot 4. Continue to develop and LAs, with Sustrans, Steady growth Physical data on km of cycle SG capital grant to scheme (as well as from related maintain community links – i.e., RTPs, community in the quantity routes in place. Quality of Sustrans and to LAs initiatives such as Sustrans’ high quality, local infrastructure groups, Transport and quality of routes and public realm, through Cycling, Walking ‘Street Design’). to support active travel (routes Scotland infrastructure to measured against planning & Safer Streets. LAs’ own and public realm improvements) support active policy and design guidance. budget allocations 9. Develop and deliver a Mutual Cycling Scotland Launch of the Reduction in KSIs in all SG funding to Cycling - particularly in urban areas travel. Number of users measured Respect Campaign for all road (lead) with Mutual Respect modes, but specifically for Scotland with LA where high levels of cycling by static counters. users, complementing the input from the Campaign due cyclists and pedestrians resourcing for can be achieved, along with existing Give Me Cycle Space Vulnerable Road later in 2013. implementation associated infrastructure such National indictor for all campaign aimed at drivers. Users Forum and as cycle parking facilities at key journeys by active modes LAs for delivery destinations including schools, Cycling Scotland’s National and promotion of bus and rail stations, shopping Assessment of LA delivery the project areas and workplaces approaches

38 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 39 CAPS Action Table CAPS Action Table

LEAD PARTNER LEAD PARTNER OUTCOMES / MONITORING OUTCOMES / MONITORING ACTION & OTHER RESOURCING ACTION & OTHER RESOURCING TIMESCALES INDICATORS TIMESCALES INDICATORS PARTNERS PARTNERS PROMOTION AND BEHAVIOURAL CHANGE PROMOTION AND BEHAVIOURAL CHANGE

10. Continue the roll-out of Bikeability Resources and training Numbers of participating SG grant funding 15. Develop approaches to Cycling Scotland Increased accessibility Numbers of trips on SG grant funding for Bikeability Scotland training Scotland Delivery available to all LAs to schools to Cycling promoting access to bikes (lead), community to bikes NCN Cycling Scotland (Cycle through schools, steadily expanding Forum (lead), enable 100% of pupils Scotland for – e.g., develop Bike Library groups, Transport Friendly Community Fund), Numbers of pupils receiving Increase in number number of children participation, particularly in Cycling Scotland; in the relevant cohorts Bikeability schemes for schools and Scotland / Scottish plus potential community on-road training of community cycling and adults accessing on-road training. Develop and LAs, schools to access on-road delivery (including communities to promote Government funding from Climate events training promote support for this, including Bikeability training by Number of volunteers volunteer access to bikes in areas of low Challenge Fund volunteer-led delivery and parental end of 2015 supported and trained support); LA cycle use or deprivation (e.g., number of children/ involvement. budgets for taster cycling sessions). adults using Bike More children cycling, Hands Up Scotland data on Sign-post community groups Library e.g., to school school travel to sources of funding through 11. Develop adult cycle training Cycling Scotland Increase the number Number of participants Current SG Cycle Friendly and Sustainable resources, building on Bikeability (lead), working of outlets offering taking up new resource funding to Cycling Communities Fund, Climate Scotland, including an essential with bike retailers adult training Scotland Challenge Fund, Junior CCF skills module as a pilot for potential 16. Encourage all employers Cycling Scotland, Increase in commuting Number of CFEs Current SG grants to CS and roll-out nationwide. across all sectors to become Healthy Working to work by bike Sustrans Number of employees Cycle Friendly (e.g., by offering Lives, Sustrans 12. Promote and support Cycling Scotland Increase in number of Project participation and Current SG working in a CFE EST loan fund for employers support for workplace cycling (leads), employers community-led cycling initiatives, and Sustrans (lead) community events and local area cycling modal funding for facilities and promotional Number of Bike to through signposting resources and projects shares etc Cycle Friendly resources, active travel Work schemes on offer providing support for projects that and Sustainable champions, travel planning SHS increase in cycling will promote cycling participation Communities etc) to work in an inclusive, accessible way. Fund, Climate Evaluate the delivery of the Challenge Fund 17. Develop follow-up work Transport Scotland Increase in active SHS increase in active Transport Scotland Cycle Friendly Communities and the Active from the Smarter Choices, (lead) Cycling travel in all areas travel and public resourcing; local authority Fund programme to date and Fund Smarter Places evaluation Scotland, Sustrans, transport use delivery budgets promote the learning to further report, applying learning LAs develop approaches to supporting to encourage active travel communities as part of community- based sustainable transport 13. Continue to promote projects Sustrans and More children cycling Hands Up Scotland Survey Current SG promotion. which encourage primary school Cycling Scotland results in I-Bike Schools and funding for pupils to continue cycling when (lead), LAs number of Cycle Friendly I-Bike officers to 18. Report annually on an Cycling Scotland Available data collated see Annex G Transport Scotland; SG progressing to secondary schools, Secondary Schools (CFSS) Sustrans and to appropriate suite of national (lead), SG, Sustrans, and presented to grant funding to Cycling such as I-Bike and delivery of Cycling Scotland indicators to inform the Paths for All inform the national Scotland & Sustrans includes iBike evaluation data Bikeability Scotland level 3 for CFSS national picture of cycling picture of cycling provision for evaluation participation participation 14. Promote cycling for young Cycling and Young More young people Delivery body data, e.g., SG funding to people more broadly for leisure People Group participating in all Cycling Scotland; 19. Develop local monitoring, LAs with Cycling More robust local data Cycling Scotland’s SG grant funding to Cycling • membership of clubs or travel, for fun, health and sport, (lead), Cycle forms of cycling LA / Health board using data from local cycle Scotland and collected which can National Assessment Scotland & Sustrans includes through the promotion of cycling Tourism Forum, • number of cycling budgets counts and surveys etc, Sustrans contribute to the 10% and Sustrans cycle provision for evaluation; SG activities, events and led cycle rides NHS professionals events held with support from key shared vision counter data collection, funding in 2012/3 for local delivery bodies to develop a including the new cycle cycle counters coordinated approach to data counters project collection

40Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 41 17 BOARD MEMBERS 18 STAFF MEMBERS The board* is appointed by our member organisations. KEITH IRVING CHIEF EXECUTIVE MARK HUGHES POLICY OFFICER WILLIAM WRIGHT DEVELOPMENT OFFICER Keith became Cycling Scotland Chief Mark is responsible for projects such William is responsible for the delivery Executive in July 2014. He is responsible as the National Assessment of Local of the Cycle Friendly School project for leading Cycling Scotland, raising Authority Cycling Policy, Cycling and Cycling Scotland School Camps. the profile of the organisation and Scotland Annual Report and the Cycling William also also supports the delivery delivering the Cycling Scotland vision Scotland Conference. Mark is the key of Cycling Scotland’s suite of cycle to establish cycling as a mainstream, contact regarding the Cycling Action training and instructor training attractive and practical lifestyle Plan for Scotland (CAPS). programmes. option. Previously he led Living Streets Scotland for 6 years and has worked LUKE PHILLIPS NINA SAUNDERS in transport planning and policy. He MONITORING AND DEVELOPMENT OFFICER QUALITY ASSURANCE OFFICER chairs the Cycling Action Plan Delivery Luke is responsible for the Nina manages the quality assurance Forum and serves on the Road Safety management, maintenance, analysis programme for Cycling Scotland’s Operational Partnership Group. and development of data relating to training courses. cycling in Scotland. CHRISTOPHER JOHNSON CATHERINE CHRISTIE SENIOR DEVELOPMENT OFFICER HELEN ROTHWELL SCHOOLS OFFICER OFFICE ADMINISTRATOR young people living in the East End Christopher manages the Education of Glasgow. She is a member of the DIRECTOR Helen supports the coordination of Catherine manages the Cycling CHAIRMAN and Behaviour Change programmes, World Health Organisation expert Bikeability Scotland training nationwide, Scotland office and assists with all of which include Bikeability Scotland, group on promoting physical activity SANDY SCOTLAND by working with key networks and our projects and initiatives. BILL WRIGHT Cycle Friendly Awards and Making in disadvantaged groups and a regular Sandy Scotland has been involved in delivery partners to ensure as many Bill Wright is the chair of Cycling Cycling Mainstream. cyclist for active travel and recreation. cycling promotion for many years as a Scottish schoolchildren as possible DEBBIE WATSON FINANCE ASSISTANT Scotland. Bill is a financial planner, a member of Spokes and an appointed receive multi-stage on-road cycle training non-councillor member of TACTRAN Debbie is responsible for looking after member of the SEStran board. NATHAN KACZMARSKI in line with the national standard. Helen Cycling Scotland’s finances. and was a board member of Sustrans DIRECTOR SENIOR COMMUNICATIONS OFFICER also supports the delivery of the Give me before joining the board of Cycling Cycle Space campaign. Scotland. Bill became Chairman in 2007. STUART KNOWLES Nathan manages all of the Policy, DIRECTOR Monitoring, PR, Events and Stuart Knowles was Senior Manager for GORDON SEABRIGHT Communications programmes GARY BELL DEVELOPMENT OFFICER TRANSPORT PLANNING DIRECTOR Traffic and Transportation Services at which include the Give Me Cycle Gary is responsible for the development AND ENGINEERING Fife Council until his retirement. He is Gordon Seabright was Chief Executive Space Campaign, freshnlo Pedal for and delivery of the Cycle Friendly of the CTC, the national cycling charity, RONA GIBB now pursuing his professional interests Scotland, Bike Week and the National Employer, Adult Cycle Training and PETER LESLIE TP&E SENIOR ENGINEER in sustainable transport including until May 2014 when he moved on to Essential Cycling Skills projects. Rona Gibb is the development manager Assessment. cycling development. become The Eden Project Director. Peter manages TP&E (Transport at Paths For All, a partnership of more LINDA PETERS SENIOR FINANCE OFFICER FIONA LINES DEVELOPMENT OFFICER Planning and Engineering), the social than twenty national organisations enterprise engineering consultancy committed to promoting walking for DIRECTOR OBSERVER Linda is responsible for managing the Fiona is responsible for the whose profits go back to promoting health and the development of multi- organisation’s finances and is also development and delivery of Cycling cycling. TP&E have designed cycle use path networks in Scotland. JOHN LAUDER KAREN FUREY Cycling Scotland’s company secretary. Scotland’s Making Cycling Mainstream, routes and infrastructure projects for a Go Mountain Bike, Let’s Ride, Cycle Karen is Cycling Policy Manager with wide range of Scottish local authorities. John Lauder is the Director of Sustrans VICKY TIBBITT COMMUNICATIONS OFFICER Patrol and Cycle Friendly Campus the Sustainable Transport Team at Scotland, the charity that’s enabling projects. She also manages the tutor DIRECTOR people to travel by foot, bike or public Transport Scotland. Vicky works on all of the PR and TOM A’HARA ENGINEER Communications projects for Cycling network and provides direct support to MAUREEN KIDD transport for more of the journeys we 8 local authority areas. Tom works alongside Peter Leslie make every day. Scotland, including the Give Me Cycle to deliver sustainable transport Maureen Kidd has both a personal Space Campaign and Bike Week. engineering solutions with TP&E. and professional interest in promoting SHONA MORRIS DEVELOPMENT OFFICER cycling. She was previously the KATIE WRIGHT COMMUNICATIONS OFFICER Shona is responsible for the delivery strategic lead for physical activity DIRECTOR CAMPBELL MCCALL TECHNICIAN Katie works on all of the PR and of the Cycle Friendly Sustainable in NHS Health Scotland but is now Campbell works alongside Peter Leslie ALAN MALCOLM Communications projects for Cycling Communities Fund. She also supports building on her research interests the delivery of Bikeability Scotland, and Tom A’Hara to deliver sustainable Alan Malcolm was Senior Depute Scotland, including the Give Me Cycle by doing a PhD at the University of Cycle Friendly Employer, and Cycle transport engineering solutions Director of Land Services for Glasgow Space Campaign, freshnlo Pedal for Glasgow, investigating the impact of Friendly School programmes and with TP&E. City Council until retirement and is an Scotland and Bike Week. the 2014 Commonwealth Games on Cycling Scotland’s suite of cycle training appointed member of SPT. and instructor training programmes. GORDON REID EVENTS OFFICER Gordon manages Cycling Scotland’s events programme including freshnlo Pedal for Scotland, Bike Week and the Bike Events Scotland website *as of 31st March 2014

42 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 43 Financial Accounts 2013/14 FINANCIAL ACCOUNTS

2013/14 Net movement in funds for the year (108,983) 47,505 (25,584) (87,062) 160,010 19 Balance brought forward 338,565 21,142 29,808 389,515 227,505 The foregoing Consolidated Income and Expenditure Account and Statement of Financial Activities and Consolidated Balance Sheet are not themselves the statutory Closing balance at 31 March 2014 229,582 68,647 4,224 302,453 389,515 accounts but are a summary of the consolidated statutory accounts which have been Comprising:- subject to audit. The Auditors’ Report in the statutory accounts contained an unqualified Unrestricted Funds opinion. The full accounts, including the Auditors’ Report and Directors’ Report, were General 229,582 – – 229,582 338,565 approved by the directors on 28 August 2014 and can be obtained from the Secretary. Designated Funds Designated Assets – 8,671 – 8,671 12,677 Go Mountain Bike – 9,976 – 9,976 8,465 Pension Deficit Reserve – 50,000 – 50,000 –

Restricted Funds Pedal for Scotland Fund – – 4,224 4,224 29,808

CONSOLIDATED INCOME AND EXPENDITURE ACCOUNT 229,582 68,647 4,224 302,453 389,515 AND STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 31 MARCH 2014

UNRESTRICTED FUNDS RESTR. FUNDS 2014 2013 General Designated Total Total £ £ £ £ £ Incoming Resources CYCLING SCOTLAND From Generated Funds CONSOLIDATED BALANCE SHEET Trading Income 116,302 – – 116,302 123,358 AT 31 MARCH 2014 Voluntary Income – – 44, 207 44,207 – From Charitable Activities Scottish Government Grant 2,101,000 – 168,000 2,269,000 2,249,000 2014 2013 Education and consultancy 10,525 1,174 – 11,699 17,690 £ £ £ £ Marketing and event income 5,889 – 356,940 362,829 365,662 Fixed Assets Other income 66,030 9,153 – 75,183 91,841 Tangible assets 8,671 12,677 Corporation Tax Refund – – – – 2,827 From Investment Income 8,671 12,677 Bank interest 5,055 – – 5,055 9,961 Current Assets Total Incoming Resources 2,304,801 10,327 569,147 2,884,275 2,860,339 Debtors 222,798 560,058 Cash at bank and in hand 1,205,209 1,311,870

Resources Expended 1,428,007 1,871,928 Charitable Expenditure Creditors: Amounts falling Charitable Activities 2,344,228 8,816 589,621 2,942,665 2,668,571 due within one year 1,099,225 1,430,090 Governance Costs 15,817 – 5,110 20,927 20,304 Other Resources Expended – 7,745 – 7,745 9,454 Net Current Assets 328,782 441,838 Total resources expended 2,360,045 16,561 594,731 2,971,337 2,698,329 Total Assets less Current Liabilities 337,453 454,515

Creditors: Amounts falling Surplus/(deficit) for the year and net incoming/ due after one year 35,000 65,000 (outgoing) resources before transfers (55,244) (6,234) (25,584) (87,062) 162,010

Transfers (53,739) 53,739 – – – Net Assets 302,453 389,515

Represented by: Unrestricted Funds General 229,582 338,565 Designated 68,647 21,142 Restricted 4,224 29,808

302,453 389,515

44 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 45 46 Cycling Scotland ANNUAL REPORT 2013/14 Cycling Scotland ANNUAL REPORT 2013/14 47 Cycling Scotland 24 Blythswood Square Glasgow G2 4BG

Tel 0141 229 5350 www.cyclingscotland.org

Registered Charity number: SC029760

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