SHOOTING INDUSTRY® (ISSN 0037-4148) Is Published Monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128
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Record Sales Strengthen Industry OCTOBER 2013 SUPPORTING THE INDUSTRY Who Are They? WANT RAPID GROWTH? Target Bowhunting pg. 35 www.shootingindustry.com flatoutfast THE NEW SAVAGE FEATURING: THe fastestB rimfire.MAG in the world. At 3,000-FPS, the new 17 Win Super Mag is the fastest, flattest-shooting rimfire cartridge in the world. And the new Savage B.MAG was designed to deliver that blistering speed with all the accuracy of a Savage. 17 WIN SUPER B.MAG ROTARY MAGAZINE MAG (20 gr.) 17 HMR 22 WMR Features • Completely new compact rimfire (20 gr.) (30 gr.) action with rear locking lugs and cock-on-close bolt. •. Same thread-in barrel headspacing system as our centerfire rifles. • Center-feed rotary magazine. • Light, crisp AccuTrigger is user-adjustable without special tools. • Soft rubber butt pad. • Hidden action screws. TRAJECTORY VS. RANGE ENERGY VS. RANGE 0 400 T-LBS) -5 F 300 ( -10 RGY 200 NE NCHES E I -15 100 -20 FFECTIVE 0 E 50 100 150 200 50 100 150 200 RANGE (YD) RANGE (YD) 17 WIN SUPER MAG 17 HMR 22 WMR SAVAGEARMS.COM flatoutfast THE NEW SAVAGE FEATURING: THe fastestB rimfire.MAG in the world. At 3,000-FPS, the new 17 Win Super Mag is the fastest, flattest-shooting rimfire cartridge in the world. And the new Savage B.MAG was designed to deliver that blistering speed with all the accuracy of a Savage. 17 WIN SUPER B.MAG ROTARY MAGAZINE MAG (20 gr.) 17 HMR 22 WMR Features • Completely new compact rimfire (20 gr.) (30 gr.) action with rear locking lugs and cock-on-close bolt. •. Same thread-in barrel headspacing system as our centerfire rifles. • Center-feed rotary magazine. • Light, crisp AccuTrigger is user-adjustable without special tools. • Soft rubber butt pad. • Hidden action screws. TRAJECTORY VS. RANGE ENERGY VS. RANGE 0 400 T-LBS) -5 F 300 ( -10 RGY 200 NE NCHES E I -15 100 -20 FFECTIVE 0 E 50 100 150 200 50 100 150 200 RANGE (YD) RANGE (YD) 17 WIN SUPER MAG 17 HMR 22 WMR SAVAGEARMS.COM www.shootingindustry.com OCTOBER 2013 3 SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE OCTOBER 2013 • VOLUME 58 • NUMBER 10 Features SI DIGITAL 40 Bustin’ Records Hot Link Jade Moldé Rendezvous Celebrates Industry, Western Style SI DIGITAL 46 New Handgun Owners Hot Link Greg Staunton Who Are These First-Time Gun Customers? Page 40 50 Target Bowhunting J. K. Autry Want Rapid Growth? Focus On Knowledge, Big-Four Bows And Events 54 Sharpen Your Knife Sales Pat Covert Knife Market Remains Hot With Aggressive Designs Industry News 8 Record Sales Strengthen Industry 11 Remington Breaks Ground For Expansion 12 Strategic Armory Corps Acquires ArmaLite 14 SIG SAUER Supports Military Families 18 Thompson/Center Arms Issues Rifle Recall Page 50 24 Newsmakers Columns 28 Personal Defense Market Massad Ayoob Highlight Defense Guns For Outdoorsmen 32 Outdoor Marketplace J.K. Autry Point Blank Range Introduces Teens To Shooting SI DIGITAL 35 Dealers Only Giveaway: Mil-Tac Urban Defense Package Hot Link 36 Arms And The Woman Lisa Parsons-Wraith Education Program And Ladies Nights Fuel Expansion Page 54 38 Back Blast & Other Hot Gases Commander Gilmore What’s Next, Florida? Giant Mutant Ninja Polar Bears? SI DIGITAL 70 Industry Watch Hot Link Russ Thurman Major Companies Reinforce Positions In Market DRIVING SALES! Departments Latest Promotions, Rebates SI DIGITAL Hot Link 6 Letters 58 New Products SI DIGITAL Page 34 Hot Link 68 Index Of Advertisers 68 Classifieds WIN Dealers Only Giveaway! Mil-Tac Package — Page 35 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2013 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. 4 OCTOBER 2013 Subscribe to SI DIGITAL www.shootingindustry.com SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie Young POWERFUL. PUBLISHER & EDITOR Russ Thurman Managing Editor Jade Moldé Editorial Assistant Holly Parker Art Director Crystal Cuevas DEPENDABLE. Advertising Sales Director Anita Carson Advertising Sales Assistant Dana Hatfield Production Manager Chad Huber PRECISE. Promotions Coordinator Elizabeth O’Neill Website Manager Lorinda Massey Staff Photographer Joseph Novelozo CONTRIBUTING EDITORS J.K. Autry Carolee Anita Boyles Massad Ayoob Ray Oeltjen Shari LeGate Lisa Parsons-Wraith John Morrison FMG PUBLICATIONS shootingindustry.com Publisher & Editor: Russ Thurman Advertising: Delano Amaguin, 888.732.6461 TRIM: 4.625 x 10 BLEED: N/A LIVE: N/A email: [email protected] americancopmagazine.com Editor: Suzi Huntington Advertising: Phil Mendelson, 800.426.4470 email: [email protected] What’s your grade? americanhandgunner.com Publisher & Editor: Roy Huntington COLOR: 4/C SIZE: 2/3 Page CODE: T-1 Advertising: Steve Evatt, 800.533.7988 HUNTING GRADE SAFARI GRADE VARMINT GRADE email: [email protected] gunsmagazine.com TACTICAL GRADE BEAR GRADE COWBOY GRADE Editor: Jeff John Advertising: Jason Moreau, 866.903.1199 DEFENSE GRADE MATCH GRADE RANGE GRADE email: [email protected] SPECIAL EDITIONS fmgpublications.com Editor: Sammy Reese For high profits, increased sales and unmatched accuracy shooters can Advertising: Scott McGregor, 800.553.7780 depend on, load up on ProGrade’s premium quality, hand-loaded pistol, email: [email protected] rifle and rimfire ammunition. With more than 250 variations in the full line-up, ProGrade CLIENT: PUB: Shooting Industry AD NAME: ProgGrade Branding ONLINE ADVERTISING MANAGER: Tracy Moore, TEL: 888.651.7566, FAX: 858.605.0205, [email protected] ProGrade Ammunition has a specialty grade of ammo crafted specifically CLASSIFIED ADVERTISING: Lori Robbins, TEL: 800.633.8001, FAX: 858.605.0247, [email protected] for shooters of every caliber from hunters to law enforcement officials NATIONAL ADVERTISING: 12345 World Trade Dr., San Diego, CA to competitive shooters — and every sportsman in between. And we 92128, TEL: 866.972.4545, FAX: 858.605.0211, [email protected] make selecting the right grade easy for customers, with bold, color-coded CUSTOMER SERVICE packaging that pops — and flies — right off the shelf. www.shootingindustry.com SUBSCRIPTION SERVICES............... 858.605.0254 Express Service .......www.shootingindustry.com and click “contacts” EDITORIAL ...........................888.315.3638 email: [email protected] Call Today — for all your profit making details! PRODUCTION ......................... 858.605.0210 email: [email protected] General Counsel/Legal Affairs: .....Steele N. Gillaspey email: [email protected] 435-865-5995 • 3616 Eastside Highway, Stevensville, MT 59870 WWW.PROGRADEAMMO.COM PRODUCED IN THE U.S.A. www.shootingindustry.com OCTOBER 2013 5 Email the Editor Letters to the editor [email protected] Letters THE GENUINE ARTICLE. See The Future however; you, and others throughout the industry, have made it I cannot say “thank you” enough for Shooting Industry’s an- clear the report is widely discussed and studied in boardrooms, nual “U.S. Firearms Today” report (July 2013). Your data means investor presentations and sales and marketing meetings. We will a lot to me — it guides CCW Breakaways’ investors and me. continue to produce the report. THE STANDARD ISSUE. The best predictor of the future behavior is past behavior. This The report may be read in our all-digital edition. Visit www. data shows the firearms industry and the cultural trends in our shootingindustry.com and click “Digital Editions,” then “Fire- country in a nice concise package. Our patented designs are forg- arms Industry Today” headline on the cover of the July issue. ing a new trail in the industry. There is no roadmap for us to THE REAL DEAL. follow, but your charts help us see the future by understanding Constant Competition the past. Is the challenge of Internet competition more severe today? Earlier this week, I attached this document to our business I would say it is constant. I do have a web store, but unless you plan, which we revise every year. Starting up a business has never also have a brick-and-mortar operation, it is more difficult to get ANY QUESTIONS? been easy. In today’s world, it seems to be the hardest thing I’ve web sales. ever done. I appreciate the work you’re doing for the industry; it The big competitors with a credit line and large store have complements our company’s mission of “Protecting Families and more available to sell, even more so than any of us in the NFDN Saving Lives.” Thanks for helping fulfill that goal! (National Firearms Dealer Network). The Internet taxes would Jay French, President help level the playing field, but since there are different tax rates, CCW Breakaways SI DIGITAL it would be unmanageable. You would have to establish a flat tax New Cumberland, Pa. Hot Link rate, and it would have to be high enough to cover every state. That probably won’t happen.