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Scene Shift Although Revenue-Sharing Could Be on the Cards (P.5)

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Scene Shift Although Revenue-Sharing Could Be on the Cards (P.5) SPECIAL EDITION BUSINESS ANALYSIS FOR TELECOMS PROFESSIONALS 2013 NEWS & VIEWS BUSINESS TECHNOLOGY GEOGRAPHY EVENTS A round-up of some Taxing times: Call to arms: View from the top: Dates for your diary and of the major stories Executives ask whether it is The world’s biggest telcos Key quotes from MWC details of the must-attend from Mobile World possible for most mobile urge regulators to allocate 2013 show that telecoms events in the telecoms Congress 2013 operators to turn a profit in spectrum in a manner that operators the world over industry over the coming www.totaltele.com Africa encourages investment face the same challenges months MOBILE WORLD CONGRESS 2013 networks they use. “No!” was the resounding answer from that side of the fence, SCENE SHIFT although revenue-sharing could be on the cards (p.5). The mobile industry’s biggest event moves to There were new develop- a new home, but the key issues remain the same ments at this year’s MWC, including various smart- t took a little time for need more spectrum and less phone launches, the arrival regular Mobile World regulation (p.9). Interestingly, of the Firefox mobile OS, ICongress attendees to get this year there were similar AT&T’s M2M deal with to grips with the new venue complaints from operators General Motors, and the for 2013 (pictured), but once representing Africa with unveiling of Qtel’s new brand the event proper got under some big names expressing Ooredoo. For more on those way it quickly became concern that the continent stories and all the news and apparent that in many ways will follow the same path as debate from MWC 2013 read not much had changed. that taken in Europe in on. Click on the symbols The telco executives that recent years (p.7). when you see them to read took to the stage in the And naturally there was more online. auditorium had a common talk of whether or not Mary Lennighan, editor message, one they had shared over-the-top players should [email protected] before: mobile operators pay their share for the @TelecomEditor MWC 2013 OUT WITH THE OLD 72,000 people descended on Barcelona in February for the new-look Mobile World Congress. Read on for all the news and views from the event 1 www.totaltele.com A round-up of the major stories from Mobile World Congress 2013 as reported in our daily news service www.totaltele.com IN BRIEF BIG NEWS NETWORKING I WANT A NEW NAME Verizon Wireless was Qatar’s Qtel has renamed itself Ooredoo in a bid to bring all looking for international its international businesses under a single brand identity. LTE roaming deals at MWC. “From this moment on we are Ooredoo,” chairman The telco also explained how Abdullah Al-Thani announced at Mobile World Congress, its LTE network will keep it explaining that the new name means “I want” in Arabic. ahead of its US rivals. “This name signals our aspiration and commitment to becoming a global force,” Al-Thani added. “This is more than 4G’S NO CURSE just a change of identity for us,” he said, emphasising the SK Telecom reacted angrily telco’s renewed focus on customer experience and involve- to suggestions that it views ment in social responsibility initiatives such as spreading LTE as a “curse” because of education and involving women in the digital world. Indeed, the associated costs. 60% of its rebrand event included presentations from ITU secretary its customers will be on LTE general Hamadoun Toure, barrister Cherie Blair, and by end-2013, it says. Argentine footballer and brand ambassador Lionel Messi. “Welcome to Ooredoo, a brand and a communications THINK LOCAL company that stands for human growth,” Al-Thani said. Qtel Tailored content will bring will adopt the Ooredoo brand in its home market, as will its mobile users in emerging international subsidiaries, including Indonesia’s Indosat, markets to new devices and Wataniya in Kuwait and Tunisiana. services, according to “[Ooredoo] reflects and conveys our approach to custom- Ooredoo, Bharti, Nokia and ers,” said Al-Thani. “It’s a new name to unite the entire Mozilla. group.” BACK TO SCHOOL Cable & Wireless Comms shared its views on customer experience, including the THIS NAME SIGNALS belief that mathematicians OUR ASPIRATION AND often do a better job of COMMITMENT TO analysing operator data than BECOMING A GLOBAL FORCE industry specialists. 2 – 3 July 2013 ETC Venues St Paul’s, London Profiting through the network Book your place today at www.totaltele.com/network For sponsorship information contact us at [email protected] 2 www.totaltele.com IN BRIEF LEARNING CURVE THE WEB ITSELF IS Huawei revealed it is THE ULTIMATE LEVELLER learning from Apple to make OF THE PLAYING FIELD its Android devices as simple as possible as it announced its newest smartphone, the LTE Cat 4 Ascend P2. NEWCOMER LTE-A PHONE IN PIPELINE OUTFOXING THE ESTABLISHMENT SK Telecom said it is in talks Mozilla CEO Gary Kovacs demonstrated the Firefox smart- with a number of device phone operating system in Barcelona alongside some of the makers over handsets that 18 global mobile operators that have pledged to support it. will run on its LTE- The new open standards-based OS will run on lower-spec Advanced network, due to devices than existing smartphone platforms, meaning it will launch later this year. be a valuable tool in bringing smartphones to a greater proportion of the world’s mobile users. But more than that, it CARRIER AGGREGATION NEAR gives mobile operators a greater opportunity to participate in Qualcomm predicted that the smartphone value chain and could break the stranglehold the first deployments of Apple and Google have on the market at present. LTE-A carrier aggregation An HTML5 device will “enable everyone around the world will come in the second half to participate in mobile,” he said. “The Web itself is the of 2013. ultimate leveller of the playing field.” Firefox will make it easier for users to get access to all ZTE’S NEW DEVICE kinds of content and applications, Kovacs pointed out. It’s not ZTE unveiled the LTE-ca- about having one or two companies approve every piece of pable Grand Memo, but also content: “that’s a broken model and it needs to change.” admitted it has some way to “It’s going to provide a lot of flexibility for the operators,” go to bridge the gap between said Qualcomm CEO Paul Jacobs. “This is going to provide a itself and its tier-one smart- very, very large ecosystem.” phone rivals. BIG DEALS PHONE SWAP Handset refurbishment O2 LTE CONTRACT EYES ON THE SKIES specialist eRC revealed it has Ericsson announced it has won a AT&T brokered a deal with freight saved Sprint $1 billion in less deal to supply 50% of the radio monitoring specialist OnAsset Intel- than four years. access equipment for O2’s UK LTE ligence that will enable it to monitor network and 100% of the evolved in-flight cargo. packet core. ERICSSON, SAP TIE-UP LIQUID APPLICATIONS Ericsson and SAP brought their 90% Nokia Siemens Networks unveiled respective skills to a partnership OF ALL MOBILE its new mobile CDN offering Liquid that will see them jointly sell cloud- CELLS WILL BE Applications and revealed that SK based M2M services to enterprises. SMALL CELLS BY Telecom will evaluate it during the The pair will sell to businesses only 2016 first half of the year. via the operator channel. (Small Cell Forum) 3 www.totaltele.com IN BRIEF BIG NEWS ALL ABOUT AUTOMATION ARE WE THERE YET? Vodafone explained that it is General Motors will equip the majority of its new vehicles keen to keep human with LTE from 2014, with AT&T providing the network intervention to a minimum connectivity in the US and Canada. when it comes to supporting “No other company is bringing connectivity to this many machine-to-machine (M2M) vehicles,” GM vice chairman Steve Girsky announced at customers. Mobile World Congress. “All of GM’s brands in Europe will be full beneficiaries in the near future,” he added. GREY POUNDS As well as a connected car-type M2M service that moni- European telcos are missing tors the vehicle and a dashboard information centre, the deal out on revenues from the also covers in-car infotainment services. Girsky talked up the over-55s by not providing potential for in-car infotainment, navigation, and safety appropriate smartphones, services; however, for that potential to be realised, “a broad Fujitsu warned. base of partnerships” is required, he said. GM and AT&T aim to foster an application ecosystem around connected cars. VIRTUAL DESTINY “People may question the need [for connected car services] Telcos must become part of at first,” Girsky admitted. “But it doesn’t take long for people to the virtual goods market in move from ‘I’ll never need that’, to ‘I can’t live without it’.” order to survive, said KT CEO Suk-Chae Lee, describ- ing it as “our destiny”. PEOPLE MAY QUESTION THE NEED FOR CONNECTED CAR SERVICES MANAGING PARTNERS EE CEO Olaf Swantee described the difficulties of INDUSTRY OPINION forming industry partner- ships, not least because of the KILLER CLOUDS “egos involved”. Telcos that want a simple way to win customers and generate revenue from cloud services could do worse than opting to resell an off-the-shelf product SPECTRUM SHORTAGE from a respected software provider. However, Japan’s NEC said this method Mobile operators in Latin comes with a health warning. America are suffering as a “Operators sometimes ask us for killer apps from some big brands..
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