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I I I I I I I I I I I I I . I I I I I I I I I I I I I I I I I I I I I I I Infrastructure Library I I I I I I ~----------~~~------- ----- ( . 711.4099 00111156 I 454 C08:T Moira Towns 2010 Strategy: towns centre strategies {for} Cobram, I . Yarrawonga, Numurkah . I I I -I I I I TABLE OF CONTENTS I EXECUTIVE SUMMARy .................................................................... 1 Cobram........................................................................................... 1 I Yarrawonga ...................................................................................... 2 I Numurkah ........................................................................................ 4 1 INTRODUCTION ..........................................................................6 I 1.2 Aims of the Moira 2010 Towns Strategy ............................................. 6 I 2 BACKGROUND TO STRATEGY ................................................... 7 2.1 Previous Studies ..............•.....•.............•..........• · •............ ·.·· ~ ......... 7 ~I 2.2 Moira Towns 2010 Process........ ~ .......................••............................ 7 3. RETAIL CENTRE ANALYSES - Cobram, Yarrawonga And I Numurkah ...•........................................................................... 10 I '3.1 Introduction ............. ; ................................................................... 10 3.2 Economic And. Business Profile; .... ~ ............•.................... ~ .............. 1 0 3.3 T'own Centre .Land Use Surveys· ...................................... ;-.................. 13 I . I 3.4 Meetings' with Traders....................................................... ····· ... ~ ... 15 3.5 Retail Analysis ............................................................... ··········· .16 I 4. TOWN CENTRE ANALYSES .& STRATEGIES .......................... 25 I 4.1 Cobram ............................................................ · .... ··· ............... ;26 4.2 Yarrawonga ............................................................... ~ ................ 47 4.3 Numurkah........................................................ ··· ....... ················6 6 I APPENDICES ..............................................................................81 I I I I I I I Moira Towns 2010 Strategy I EXECUTIVE SUMMARY The Moira Towns 2010 Strategy has developed town centre strategies for Cobram. Yarrawonga and Numurkah. The Strategy process contains for major elements. They are I retail market assessment, community consultation, concept and design proposals for each town centre and an implementation program for each town centre. I The key findings and recommendations of the Strategy are summarised in the Executive Summary. I Cobram I Summary of Findings and Recommendations I 1) Cobram performs the role of a local service centre for a region with a rapidly developing horticultural industry. The town centre mainly provides for convenience shopping though government sector activities are also important. Cobramcan I develop market wide as a primary agricultural service centre. 2) Cobram's role and town centre design improvements can be promoted on the basis of a range of themes - agricultural service centre, multi-cultural theme, river town and water tourism. I " . '. .' . 3) Population estimates and forecasts indicate that Cobramwill continue to experience population growth over the next 10 to 15 years. 4) Future prospects for Cobram town centre appear to be promising based on : • the regional role the town centre performs in personal and household goods I sector, • the 64% capture rate of retail expenditure in its trade catchment area. • a retail turnover density figure (ie.$/rn2) that is higher than the Goulburn Region figure. I • potential for increased retail expenditure capture rate in the food sector due to proposed supennarket. I • projected population increases for Cobram and immediate district. 5) Town centre functions can be improved and strengthened by priority design improvements that provide an activity focus in the central precinct (ie. Bank/Punt I Street/Sydney Road). 6) Main Street is identified for longer term retail and business development. Development and redevelopment along Main Street to William Street needs to be I guided by design principles relating to scale, building setback, height, form etc. 7) Design of the new supennarket needs to be integrated with existing retail area in I terms of built form and landscape elements. 8) Built form character of the town centre needs to be enhanced by encouraging the diversity of architectural styles, a stronger acknowledgment of heritage buildings and I improvement to presentation of sites and locations. I I Prepared by TBA Planners Ply Ltd I I I Moira Towns 2010 Strategy I 9) Cobram streetscape could be improved by a range of initiatives including a streetscape theme (seating, lighting, etc.), use of elements of natural .and cultural setting, a program to place powerlines underground, better pavement surfaces and I improved lighting. 10) Traffic circulation could be improved by reducing the number of crossroads and the introduction of roundabouts at some intersections. Traffic calming is required at I approaches to, and within the town centre triangle. 11) Existing car parking standards and requirements have the potential to discourage development. Some existing car parks have poor visual amenity and require I landscaping. I I I I 5) Pedestrian access and safety in the town centre could tJe· improved by providing . better crossing points within, and adjacent to the central precinct and by reinforcing· I existing links and where necessary establishing new pedestrian links. 6) Design proposals for the Cobram Central Triangle which includes paving, mature I trees, planting areas, seating, bollards, water sculpture and lighting, estimated to cost $106,700. 7) Design proposals for the "Cinema focus" in Bank Street which includes paving, I mature trees, celluloid paving, seats and flags are estimated to cost $38,720. I Yarrawonga I Summary of Findings and Recommendations 1) Yarrawonga is a local convenience goods centre with a distinct tourism role. I Yarrawonga also performs the role of a retirement town. 2) Future prospects of Yarrawonga town centre are good, due to a range of factors including:- I • contribution of tourists and visitors especially to retail expenditure in the food sector. • popUlation estimates and forecasts indicate relatively strong growth. I • retail turnover density (ie.$/m2) is higher than the Goulburn Region. 3) Issues of greatest importance in Yarrawonga (indicated during community consultation) include - Lake Mulwala is a distinguishing feature; bringing more I tourists into the town; enhancing the town for retirees; and maintaining I improving sports and entertainment facilities. I Prepared by TBA Planners Pty Ltd 2 I I I Moira Towns 2010 Strategy I 4) Better integration of the Lake's edge with the town centre can be achieved by making the tourist information centre a gateway and a link to the water. Improving pedestrian access along Lake's edge and into town would also achieve better I integration. 5) Further opportunities to integrate recreation and entertainment with other town centre I functions need to be investigated. I I I I 3) A tourist activity focus can be created at the lake end of Belmore Street by consolidating tourism retailing and activities and by encouraging active uses such as cafes and restaurants. I 4) New developm·ent needs to be encouraged by redevelopment of existing premises or development adjacent to Belmore Street rather than at outer locations that would increase length of the main street and increase the need for vehicle travel within the I town· centre . 5) Traffic calming measures are required in Belmore Street to reduce· travel speeds, improve vehicle and pedestrian safety and to give impression of travel through a I retail and tourist precinct. 6) Car parking could be improved by the provision of parking areas at the rear of shops. Additional parking could be provided at the Tourist Information Office and I at the foreshore. 7) Design strategies include improving pedestrian access and safety by provision of 2 options for a mid block crossing incorporating paving, Iinemarking and mature trees I at an estimated cost range of $9,680 - $13,750. Estimated cost of pavement treatment to Belmore Street between Orr and Piper Street (east side) including decorative I treatment is $95,000. 8) Design strategies also include intersection treatments including paving, trees, planting I and seating at cost estimate of $62,900 for two intersections. I I I I Prepared by TBA Planners Pty Ltd 3 I I Moira Towns 2010 Strategy I Numurkah I Summary of Findings and Recommendations 1) Numurkah performs the role of a local convenience centre for the town and I immediate rural area. 2) Numurkah's character is defined by its,c.ountry town atmosphere, creek and gardens I and a town centre shopping strip that has"a g'ood pedestrian scale. The highway by pass of the town provides opportunities for improvement in the town centre. 3) Retail custom is localis~d catering almost exclusively for immediate rural areas. It is I estimated that 49% of retail expenditure in Numurkah's trade areas is leaked to larger centres, such as Shepparton. 4) Key issues and strengths for Numurkah expressed during community consultation included - greatest assets are amenities and facilities, more community involvement is needed, a need to retain and attract business and tourists,