REBECCA SHAFER

WORK EXPERIENCE CONTACT New York, NY HBO • Media Relations Coordinator [email protected] August 2017 - Present 716-713-4587 •Amplify Corporate Social Responsibility department’s efforts by leveraging press and linkedin.com/in/rebeccashafer social media and working with key stakeholders internally and externally •Establish relationships and manage expectations with nationwide publications EDUCATION •Manage daily posts from @HBOPR Twitter and Medium •Support Special Events staff, ensuring New York premieres reach executive satisfaction Syracuse University • S.I. Newhouse •Cover events and award shows on HBO’s social platforms to drive conversation School of Public Communications •Train and delegate tasks to Communications Assistant Syracuse, NY • 2011 - 2015 B.S. Magazine Journalism •Create custom post-mortem decks showcasing social and digital PR efforts and results magna cum laude •Coordinate niche publicity for series including , , MRS. FLETCHER, and EUPHORIA •Proofread press releases for grammar, spelling, and factual accuracy SKILLS New York, NY Corporate Communications HBO • Media Relations Assistant October 2016 - August 2017 Media Relations •Engage with 170 college campus newspapers to increase brand presence among the Internal Communications next generation of paying subscribers Administrative Google Drive •Research monitoring, reporting, and organizational tools to increase team efficacy; Microsoft Office helped to onboard 80-person department onto Cision Communications Cloud platform Editorial •Created multi-faceted Google calendar for team use that was transitioned into a Writing Copy Editing department-wide calendar with detailed user and style guides for easy implementation AP Style SEO HTML New York, NY GenHBO • Founder & Co-Chair March 2017 - Present Social Media Twitter •Founded and oversee a group of over 200 young professionals at HBO Facebook •Work with executive leadership and Human Resources to reinforce HBO's strategy of Instagram Snapchat obtaning and retaining young talent Creative •Lead meetings, manage six subcommittees, handle group-wide communications InDesign •Liaise with internal departments and external organizations to plan events aligned Photoshop with GenHBO’s overarching mission and goals

New York, NY VOLUNTEER EXPERIENCE HBO • Communications Assistant October 2015 - October 2016 •Monitored Tweetdeck to track mentions of all HBO programming, talent, and business Housing Works New York, NY / September 2018-present •Proofread daily online press clips email before distribution to HBO employees •Handled all consumer correspondence via email, written mail, and phone Habitat for Humanity Fort Myers, FL / June 2018 New York, NY MORE Magazine • Freelance Editorial Assistant City Harvest July - October 2015 New York, NY / November 2017 •Created and formatted website copy using Drupal CMS •Curated content and coordinated with newsletter team to create weekly update Poetice International Livingstone, Zambia / Summer 2015 •Leveraged best practices on social channels to increase awareness of monthly issues •Researched potential subjects/celebrities for pieces that fit the brand and image Young Life’s Woodleaf Camp •Fact-checked front-of-book and back-of-book articles each month Challenge, CA / Summer 2013 •Designed 20 thumbnails in InDesign for digital climate change piece proVISION ASIA Bangalore, India / Summer 2012