The Entity

Halide Pictures is not just a production house. We represent a network of producers, directors and technical crews who brings with them years of experience in the media industry from corporate videos to feature film productions, bond together to create a common goal.

A place where ideas are shared and dreams are realised.

No project is too big or too small. Itʼs the stories that we created matters.

Through the years, Halide Pictures have produced various project, which ranges from music videos, concerts, commercials/promos, corporate videos and short films.

A recent addition to our portfolio of work, which we have completed is our first 3D Stereoscopic short film with the support of MDA and collaboration with ITE College East.

With more film projects in development, we strive to bring to local audience films that has substance, films that will make a different, films that the world will be interested to watch.

The Team

Producers MIKE CHEW CHRISTINA CHOO

Directors MiKE CHEW CHRISTINA CHOO RANDY ANG LAWRENCE ONG JEEVAN NATHAN

Directors of Photography KEN MINEHAN BERNARD TAN ELGIN QUEK

Portfolio

Guiness “The Penguin March” – Event Coverage

A series of street stingers of a group of eight, larger than life sized penguins (men dressed in penguin suits) parade the streets, to promote to the public about the new release of Guiness Draught. Shot and documented via photographic stills and video, with highlights cut into a teaser and highlights clip, showcased on the online Marketing Magazine and Life section of the Straits Times.

Shot over four nights in the months of December 2007 and January 2008, the Penguins March captured the hearts of passersby from shopping malls along the streets of , Somerset road, Peranakan place, through the festive times and Christmas decorations and frequent pub goers of , Clark quay and various Irish pubs around the island. The Penguin March mesmerized adults and children alike and brought interest and smiles to everyone they came in contact with, memories and quintessential moments, skillfully captured by our vigilant camera crew.

Plainsunset “Johari Window” – Music Video

“Johari Window” is Plainsunsetʼs first ever music video made, in conjunction with their latest album launch in May 2008. Set on an airfield and club setting with 3 individual camera setup, the music videoʼs creative was conceptualized, scripted, produced, shot, edited and finished entirely by Halide Pictures.

Launched in , at Zouk, the music video has since made way around the region, gaining huge air time and popularity from fans over such mediums as Life section on Straits Times, Mediacorp Radio and broadcasted on MTV Asia and highlights on Channel News Asia.

RSC Block Party “The ECO-Solutions Festival” – Event Coverage

An ECO rock festival organized entirely by volunteers with association with ECO Singapore to raise awareness for the environment targeted for the youths and young adults of Singapore, held on the 19th of July 2008 at Old School, at 11 Mount Sophia Road. This large scale event incorporating a rock concert with eleven local bands and various popular local DJs bringing smooth tunes to the main grounds of the flea markets area, teased with NGOs accompanied by other creative programmes such as local film screenings, lucky draw, photo and video competitions throughout the day. Graced by Eunice Olsen as the Guest of Honour, the event lasted more than 12 hours from 11am to 11.30pm, as the headlining band, Plainsunset, rushing down from another concert to quench the undying thirst of the hungry crowd with two encores.

The entire dayʼs events were sequentially documented with photographic stills and video coverage with 10 individual camera setup, capturing the spirits of the crowds soaring high throughout the green music event, even through the dampening weather of the day.

Nokia “A day in the Life” – Product Launch Video

The Nokia video is an opening video for the launch of Nokiaʼs latest phone. This video is used to emphasize on the various features that the new phone is equipped with. Using a local radio DJ for the endorsement of the phone. The video follows the DJ in a day as she goes around various locations using her phone as her tool for entertainment, navigation and more.

Alexandre Christie “Night Vision” – TV Commercial

The TVC is conceptualized to emphasize on the unique glow in the dark feature of the Alexandre Christie “Night Vision” watch. Using fighter jets footages to set the opening of the TVC and to introduce the unique feature of the watch, which is inline with the clientʼs branding requirement.

SATACommHealth “World Tuberculosis Day” – TV Commercial

In conjunction with the World Tuberculosis Day, the TVC is created as a public service announcement on the symptons and cause of tuberculosis.

Lifehouse Concert – Concert Coverage

In 2008, Lifehouse brought in by Addicted Entertainment, with guest performance by Jack and Ray, Singaporeʼs popular local band duo as they thrilled the audience to a night of great fun and music at the St James Powerhouse. The event was captured live and stream to various screen ensuring that audience do not miss a moment of the show.

The Firefight “So Long For Now” Concert – Concert coverage

Managed by Wake Me Up Music, The Firefight a local indie band performed their farewell concert to a full house attendance of fans and friends at the Scape auditorium in 2010. The 2 hour concert was shot with 4 camera unit and produced into a concert dvd for the Wake Me Up Music label.

Avalon GO! – Cinema Commercial

Avalon Singapore a new disco club to be open at Marina Bay Sands in 2011, brought in some of the worldʼs famous DJ in 2010 during the period of Marina Bay Sands grand opening. A TVC was created to showcase the vibrancy and the DJs through the use of photographs and music mixes for the promotion of the event on the theater screens.

Sennheiser – Product launch video

An interactive video to showcase the history of Sennheiserʼs headphones and the launch of its new range of Sennheiser noise cancelling headphones.

The video is design to be incorporated as playback in an airplane cabin setup. Guests are seated in a set build to like an airplane cabin, where they are treated to an audio and visual experience.

ITE College West – Official opening video

In conjunction with the official opening of its new campus at , an opening video was produced to showcase to VIPs and guests, the synergy and various new facilities and courses that the campus provides.

The production of the video brings together staffs and students from the different department and courses, working hand in hand with the production house from pre production, production to post production.

Travelmob – Online Marketing Video

Travelmob is at online booking website for travelers who prefer to stay with the locals to experience their local culture. In order to illustrated the convenience and booking procedure. An online video was created that portrays a lady in different home environment setting where she has visited.

Affordable Arts Fair – Testimonial video

In conjunction with the Affordable Arts Fair, a promo/testimonial video was created to gather interest and to promote the Arts Fair to the general public and arts enthusiast. The video is an interview of past AFF attendees and arts gallery owners on their views and advice to potential arts collectors.