Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football ”Ligue 1” and basketball ”Pro A” Nicolas Scelles, Michel Desbordes, Christophe Durand To cite this version: Nicolas Scelles, Michel Desbordes, Christophe Durand. Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football ”Ligue 1” and basketball ”Pro A”. International Journal of Sport Management and Marketing, Inderscience, 2011, 9 (1-2), pp.13-28. 10.1504/IJSMM.2011.040255. halshs-02110756 HAL Id: halshs-02110756 https://halshs.archives-ouvertes.fr/halshs-02110756 Submitted on 25 Apr 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. Int. J. Sport Management and Marketing, Vol. 9, Nos. 1/2, 2011 13 Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A Nicolas Scelles* UFR STAPS, Campus II, Université de Caen Basse-Normandie, 2 boulevard du Maréchal Juin, 14032 Caen Cedex, France E-mail:
[email protected] *Corresponding author Michel Desbordes UFR STAPS, Université Paris Sud 11, 15, rue Georges Clémenceau, 91405 Orsay, France E-mail:
[email protected] Christophe Durand UFR STAPS, Campus II, Université de Caen Basse-Normandie, 2 boulevard du Maréchal Juin, 14032 Caen Cedex, France E-mail:
[email protected] Abstract: This article deals with the optimisation of the sport leagues product thanks to adequate rules.