THE FLAME IS YOURS 4 The history of The

THE VISITOR’S JOURNEY 7 A marathon of emotions

A PLACE FULL OF LIFE ... AND EVENTS 14

THE IDEAL VISIT 16

10 GOOD REASONS TO VISIT 20 THE OLYMPIC MUSEUM

EDUCATIONAL PACKAGES 22

THE OLYMPIC MUSEUM IN FIGURES 24

2020 - 2021 PROGRAMME 26 Schedule of temporary exhibitions

THE MUSEUM ON FIVE CONTINENTS 29

THE MUSEUM ON THE WEB 30

PRACTICAL INFORMATION 31

Cover: © IOC Left: The area © IOC Back cover: © IOC 2020 edition 3 “Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy found in effort, the educational value of good example and respect for universal fundamental ethical principles.” Pierre De Coubertin

THE MUSEUM’S MISSION

The Museum is not about collections! It’s about an idea: Olympism. Indeed, TOM’s vocation is to let people discover the Olympic Movement, witnessing its essential contribution to society, and to transmit the Olympic values beyond the celebration of the Games and competitions.

THE HISTORY OF THE In 2007, under the impetus of then-IOC Sport is, of course, the main element of a President Jacques Rogge, the International OLYMPIC MUSEUM visit to The Olympic Museum. However, his- Olympic Committee decides to entirely tory, culture, design, technology and socio- renovate The Museum and develops an It is to Baron Pierre de Coubertin, IOC logy are also some of the themes addressed ambitious project in line with its mission to within this new museography, which reflects President from 1896 to 1925 and founder of the be an international influence. modern Olympic Games, that we owe the the richness and diversity of Olympism. idea of creating this Museum. In 2013, for the metamorphosis of The TOM’s main objective is to promote the Museum and its park, a multi-disciplinary In the plan for the New Olympia, which he Olympic Movement in its entirety, through team was chosen, composed of reputed the stories of the athletes, as well as the wished to set up on the shores of Lake European companies: The renovation of the Geneva, this visionary and educator wished creators, builders, artists and volunteers building was entrusted to Swiss architects involved in the Movement. More indirect- to build a place that would bring together Brauen & Wälchli (BWTK); the exhibition historical witnesses of Olympism. A prefigu- ly, The Museum highlights the ideals and areas to values of sport and the sense of history. The ration of the future museum finally found Paragon Creative, Center Screen produc- its place within the Villa Mon-Repos in Lau- Museum offers an international multimedia tions and Mather&Co; and the visitor routes platform and an essential cultural voice to sanne, the residence of the Baron and head- to “Pierre de Coubertin” by Jean CARDOT © IOC serve the Olympic idea. quarters of the IOC between 1929 and 1937. Metaphor. The transformation of the park was undertaken by l’Atelier du Paysage. On 23 June 1993, Pierre de Coubertin’s dream TripAdvisor score: 4.5 After 23 months of work, The Olympic The flame is yours finally became reality when the then-IOC Museum, or TOM, was reborn at the end President, , inau- of 2013, with twice the surface area! “Absolutely not to be missed! gurated The Olympic Museum in . Really attractive and spacious Thus modernised and endowed with state- museum on three levels that Designed by Mexican architect Pedro Ramírez of-the-art technological innovations and traces the history and spirit of Vázquez and Swiss architect Jean-Pierre new themed scenography, TOM belongs the Olympic Games from Antiquity to the Cahen, The Museum is the embodiment of among the museums of the 21st century. modern day. For children and adults and the universal values of sport defended so for a better understanding of what the Ga- ardently by Pierre de Coubertin throughout Alongside this embellishment, being mes represent for humanity.” his life: culture, sharing and education. concerned about the environment, The Museum has made a commitment to sustai- nability: recycling of its waste, installation WHO IS TOM is The Olympic of solar panels and LED lightbulbs, use of TOM? Museum’s nickname water from the lake for heating, and planting of local native species.

4 5 Alongside the temporary exhibitions, The Olympic Museum offers a diverse programme, punctuated by events, concerts and conference cycles, in the Galerie and the Art Lounge. Throughout the year, TOM visitors (locals, tourists, schoolchildren, young and old) come together to ex- perience the adventure of The museum experience begins in a park with a surface area of over 8,000m2, containing the Games through these works of art and sports installations. You’ll be in no doubt that you have well and truly events. arrived at The Olympic Museum.

TOM is at the heart of a A MARATHON network of 30 Olympic OF EMOTIONS Museums throughout the world (Olympic Museums With a surface area of Network). It spreads the 3,000m2 devoted to the Olympic message thanks to exhibitions, 1,500 objects, its collaborative projects: and 150 screens to relive specific programmes, great Olympic moments, experience sharing, copro- partake in champions’ thrills, ductions, and loans of discover the creative genius Olympic objects, images, of the host videos, photos or films cities, or share the enthu- to travelling exhibitions. siasm of the volunteers, The Museum offers visitors a unique experience in a place where information, reflection The Torch of the London 1948 Olympic Games © IOC and emotion are shared © IOC around sport.

THE OLYMPIC Alongside The Museum, it The 97 steps in the Olympic Park 1 - THE PARK Did you know? unites the Olympic Studies © IOC FOUNDATION FOR Centre, the IOC’s Olympic A verdant setting with a The park participates Heritage Management and CULTURE AND breath-taking view of Lake actively in the project’s International Cultural and HERITAGE Geneva and the Alps, the ecological goals: respect of Educational Development. Olympic Park is dotted with flora and fauna, and plan-

The Olympic Foundation 43 sculptures ting of local species. Its objective: To provide as carries out numerous mis- (Niki de Saint-Phalle, Botero, In the spring, a multitude of much content as possible sions on the five continents. Tapies and Calder). An ho- flowers grows at the foot of and become a reference in It promotes studies around mage to the world of sport, the artworks. the world of creative and Olympism using historical, they remind us that art has cultural industries. sociological, artistic always spoken to Olympism, and academic approaches. since the birth of the Games.

Jesse Owens © 1936 / IOC 6 7 2 - THE PERMANENT EXHIBITION

Split over three levels, the permanent exhibition re- visits each of the essential dimensions of modern Olympism: Level 1/ THE OLYMPIC WORLD Level 0/ THE OLYMPIC GAMES Level -1/ THE OLYMPIC SPIRIT

These three spaces are linked together by a spiral ramp, the “Welcome Spine”, designed to let the visitor identify with the flame-bearer.

“Footballers”, © IOC Borrow Serena BE AN Williams’ or To access TOM, you need to climb the 97 Compare yourself to Usain Bolt’s record! OLYMPIAN Shaun White’s steps of the great staircase that links Lake locker! Geneva to the Museum’s forecourt. Each one Ready, Get Set, Go! of the steps has the names of the last Olym- Do you want to break the record set by the We all have our own hero! pic torchbearers for each Games engraved Jamaican runner? A 100-metre athletics In the TOM cloakrooms, the on them. In front of The Museum, a statue of track lets everyone, young and old, test their lockers bear the names and a benevolent Pierre de Coubertin welcomes sporting ability, thanks to beams of light. colours of 216 medallists of visitors, with his eye on the Olym- every nationality and in eve- pic fire, which burns constantly. ry sport at the Winter and “Welcome Spine” © IOC Summer Games. A fun and 2 The 8,000m of the Olympic Park are acces- original way to present all sible to all. Visitors and locals take full ad- the world’s greatest athletes. vantage of this green, rural amphitheatre, Misha the little DID YOU where a picnic area is available to them. And bear conquers KNOW? to be totally emerged from the outset in the space! spirit of the Games, the public can measure what separates them from the champions on five sporting structures, including a pole vault, high jump and 100-metre track. During the Opening Ceremony, the official mascot of the Moscow Games Misha was moulded and created in space, live Did you know? The path between the lake and The Museum on 19 July 1980 from the Salyut-6 space station. measures 420m, which corresponds to the The Olympic Museum has the original mold ancient unit of measurement the double-sta- which was used for this operation. dion – a little nod to the origins of the Games! The 100-metre athletics track © IOC Lockers © IOC 8 9 THE OLYMPIC WORLD This fresco recalls the (Level 1) social, political and cultu- ral context around each The visit starts with mytholo- edition of the Games; an gical and historical original scenography that origins of the Games, with places the Olympic Games the highlight being the at the heart of humanity. Temple of Zeus and the city of Olympia reproduced in 3D. Finally, a big screen projects a film which immerses the It continues with an area visitor in the spectacu- dedicated to Baron Pierre lar fairy-tale world of the de Coubertin, where three opening ceremonies. pieces of audio-visual equip- ment explain his vision, THE OLYMPIC GAMES influence and motivations. (Level 0) The founder of the Olympic “Olympia, the origin of the Olympic Games” Immersion in the history of Movement wished to provide Pseudo-Panathenaic amphora with black figures, 540 BC © IOC an artistic dimension to the the competitions and disco- organisation of the Games; – i.e. elements such as After a one-year invitation very of their champions are this desire is illustrated in mascots or visual identity phase, the Candidature File at the heart of this second depth in the following area, for that particular edition. is examined over two years, area. The Olympians who with the torches, posters and and, seven years before the have marked the Summer ceremony costumes created To discover the architecture Games are due to be held, and Winter Games, and by major contemporary and urbanism of the Games, the city is finally selected. whose careers and feats artists, such as Philippe models, placed on an island embody the Olympic values Starck, Tahra Zafar display, are miniature Interaction between the OG of excellence, friendship and and Philippe Guillotel. reflections of the prowess and the world: culture, respect, find their place here. and ever-more-impressive politics and society The next section, “Olympic search for innovation. A massive interactive frieze, Cities”, looks at the many which unfolds before the creative challenges for Ga- The timeline from candidate Pair of recreational ice skates, signed by eyes of the visitor, allows mes host cities, including city shows the long 10-year GOOSEBUMPS Sonja HENIE (NOR), three-time Olympic them to navigate through champion in figure skating at 23 years old road to the Games until the the “Look of the Games” the different editions of the © IOC opening ceremony! Games, from 1896 to 2014. The 180° audio-visual show, The equipments belonging to 200 “best stories” can be “Inside the race” by British these athletes are on display accessed in the Games area. director Daryl Goodrich, to the public, with UNMISSABLE illustrates the emotions no showcase. Over 1,500 Olympic Ga- engendered by hardship mes “best of” moments are and the strength needed The scenography presented available as audiovisual Visitors’ favourite part of The to overcome obstacles and by photos and videos features. Museum is the section de- break records. This six-mi- gives life to the objects to voted to the Olympic torches. nute film won an award at remind us of the prowess of The 50 torches that carried the International Audiovisual the athletes and the story the Olympic flame of all the Festival on Museums and He- hidden behind each of Sonja Henie Games since 1936 are ever ritage (FIAMP) in 2014. the artefacts. The Skating Star more ingenious in their aim © IOC of keeping the flame burning. 10 11 THE OLYMPIC SPIRIT “Words of Olympians”, a collection of filmed Dawn Fraser on the feeling of compe- (Level -1) FLOOR interviews of athletes. ting in her first Olympics FULLY The third area of the REVAMPED The athletes speak in these interviews special- Bonnie Blair «The whole world is permanent exhibition END 2018 ly recorded for The Olympic Museum. They watching» invites the visitor to live the talk about their stories, with some anec- Olympic spirit with ath- dotes about their career, youth and daily letes in the Olympic village and around the life, as well as the legacy they wish to leave world through the actions of the IOC. as elite athletes.

The visitors discover a space dedicated to © IOC • 480 archived and transcribed interviews the Olympic Truce, testimonies of athletes LEUTENEGGER, Catherine • 97 National Olympic Committees from and different training methods. the five continents represented • The youngest Olympian: Discover the increasingly specialised equip- Thanks to interactive exercises, the visitors born in 1998 (Rio 2016) ment and more efficient materials. The goal test their balance in curling or their dexte- • The oldest Olympian: is to make the athlete’s movement more Michael PHELPS (USA) swimming, rity in shooting, or can follow a mind-training born in 1913 (Berlin 1936) effective, but not to replace it!”. speaks for “Words of Olympians” © IOC session. Today, there is no international sporting Since PyeongChang 2018, the collection “Anything is possible, no matter how big Olympism in Action offers an insight into competition which does not involve resear- also includes interviews of Olympic desi- the goal or how big the dream.” the work of the IOC beyond the Games and chers and engineers. gners and IOC members who have contri- Michael PHELPS (USA) shows how the organisation helps build a buted significantly to the history of the “You got to try and reach for the stars or try better world through sport. Olympic Movement: and achieve the unreachable.” • 11 interviews of Olympic designers Cathy FREEMAN (AUS) The visit ends in front of the medals of • 1 interview of IOC member the modern era (the medals from the Ga- UNMISSABLE mes of 1896 to the present), the ultimate Olympic symbol.

In the heart of the Olympic spirit floor, you can find the Olympic Truce Wall of the Lon- don 2012 Games

The medals CIO/Catherine Leutenegger

The medals area is the 3rd Did you know? In 1896, a silver medal was awarded for fini- Marjorie JACKSON (AUS) athletics, UNMISSABLE most popular part of Helsinki 1952 © IOC The Museum with visitors. shing in first place, a bronze for second and nothing for third. “My motto is: can’t isn’t in my dictionary” Marjorie JACKSON (AUS) Olympic Truce Wall © IOC 12 13 The Olympic Museum is a lot more than a museum. It has EVERY YEAR THE MUSEUM PUTS ON CORPORATE become one of the city’s must-see attractions where you can go for a stroll in an open, green area that links the city to the NUMEROUS EVENTS EVENTS lake, go for something to eat or drink at the TOM Café, with its stunning view of the Alps, and take home an Olympic Games The Olympic Museum welcomes around 25,000 people for The Museum can be reser- souvenir from the gift shop. cultural events. Not to mention shows which are open to all, ved privately and can concerts, films and workshops with athletes, artists and other welcome groups of 10 to Did you know: sportsmen and women! 1,000 people in a unique Thanks to its good practices and commitments, the TOM setting. 1. PâKOMUZé 3. Museums Night Café has obtained the highest level of ECOCOOK Sustai- A total of +400 company [Easter at The Museum] An event organised at the nable Restaurant certification! events are held here every During the Easter holidays, in end of September with year: from conferences to Shopping is not a reco- cooperation with Lausanne’s Lausanne’s museums. business dinners, not forget- (Level 2) THE TOM CAFÉ gnised sport on the Olympic museums, aimed at young ting team-building to test In warm weather, lunch or brunch on the terrace gives programme visitors. 4. Olympic Week team spirit! you the chance to take in the superb view while tasting the A week of sporting and Tel +41 21 621 67 20 dishes concocted by chef Pascal Beaud’huin, who has been 2. Mini-stars relay cultural activities in October. events.museum@olympic. at the reins of the Museum kitchen since 2003 (he started An event organised with Ath- org letissima at the end of June The 2019 out at Paul Bocuse’s restaurant in Lyon (FRA), followed by Olympic Week Frédy Girardet and Philippe Rochat in Crissier (CH)). Hu- THE FIVE (or in August during mour can be found in the name of the dishes, which are ins- BEST-SELLERS the Games). pired by Olympic vocabulary: Starting Block for the starters; Fish Style for fish dishes; No Li-Meats for meat dishes; and salads named after Games host cities. 1. The Pierre de Coubertin Team building activity © IOC Tel +41 21 621 67 08 - [email protected] key ring 2. The TOM milk chocolate bar 3. The “Plouf” bathing cap 4. The basketball, volleyball and football kit 5. The Quai d’ Swatch

The TOM CAFÉ © IOC

THE TOM SHOP (Level 0) Situated at the main entrance to The Museum, the TOM Shop lets the visitors take some of the Olympic dream home with them. It is the only place in the world, outside the Games host countries, to have Olympic Games items on offer. More studious visitors can choose from over 300 reference books in our bookshop. The shop can be found online: shop.olympic.org Korean artist CHOI next to «Happy Happy» his collaborative Tel: +41 21 621 65 75 - [email protected] © 2014 / IOC / NESVADBA, Lydie artwork inspired by the Olympic rings. © IOC 14 15 1 – Niki de Saint 2 – The 100-metre 5 – 4th century BC 6 – Equestrian Fencing. 8 – Costume for the Phalle’s Footballers. athletics track. amphora. The only living portrait flame-lighting This artist wanted Thanks to a subtle Discover sports prac- of Pierre de Cou- ceremony at Olympia. to show the beauty trick of light, the track tice in antiquity bertin. He penned a Greek fashion designer of the movements allows visitors to through amphorae. “Treaty on Equestrian Eleni Kyriacou drew her Fencing”, published and attitudes of “the compare their skills inspiration from the in 1906. He attempted Greek landscape for beautiful game”. to Usain Bolt’s world to develop this new record. sport, without success. the colour of the robes. 7 – First Olympic flag, 3 – Life-sized sculpture 4 - Olympic mural 1914. of Jappeloup painting by Antoni This was produced by Gabriel Strek. Tapiès. by the Bon Marché With this little horse, Commissioned for the workshops in Paris, standing 1.58 metres IOC pavilion at the following Pierre de at the withers, hor- Universal Exposition, Coubertin’s instruc- seman Pierre Durand Seville 1992, it was then tions. won the gold medal set up in the Museum at the Olympic Games Park. Seoul 1988. THE PARK THE OLYMPIC WORLD (Level 1)

12 – Model of the 11 – Olympic Games Mexi- 10 – Los Angeles OG 1984, 9 – Torch of the Rio Games 2016. Olympic velodrome. co City 1968 – hostess’s artistic poster by David Hockney. For the first time in the Olympic One of the most en- dress. This image, divided in 12 squares, Games history, the “Refugee vironmentally frien- This picture dress picks up is based on a photomontage Olympic Team” competed dly and emblematic the central motif of the technique created by the artist, under the Olympic flag. Torch venues of the Olympic official poster and evokes whereby he created an image by signed by the 10 members of the Games London 2012. the tradition concentric arranging a series of Polaroid pho- this team. motifs of the Huichol tographs in a grid format, which Native Mexicans. here emphasises the swimmer’s progress through the water.

13 – The Games in history. 14 - OB truck. 15 – Costume of the An interactive journey allows the visitor to In broadcasting Italian delegation’s navigate chronologically through different jargon, «OB» is the name board carrier. editions of the Games from 1896 to 2014. This magic (but highly Created by couturier frieze shows the different ways the Games technical) opera- Moschino, it was echo evolution in society. tion by means of worn during the which the Games Opening Ceremony images reach you. of the Olympic That’s the OB truck: Games Turin 2006. magic on four wheels.

16 17 1. Sommaire

Plans de circulations Entrée nord intérieures North entrance Eingang Nord

1. Sommaire

Information

Information TIMEOUT! Plans deInformation circulations Entrée nord intérieures North entrance Boutique Eingang Nord 1. Shop Sommaire Shop

Terrasse Terrace Information Plans Terrassede circulations Information TIMEOUT! Information Entrée nord 18 – Jersey worn by intérieuresExposition temporaire North entrance TemporaryTHE Exhibition OLYMPIC Eingang Nord Usain Bolt for the Boutique SonderaustellungShop 200m final at the ShopWORLD Espaces éducatifs 15 Olympic Games LearningTerrasse Zones 13 Beijing 2008. LernräumeTerraceInformation 12 14 TerrasseInformation TIMEOUT! 9 At these Games, ToilettesInformation 11

ToiletsExposition temporaire START! 10 he became the first Boutique ToilettenTemporary Exhibition Shop Sonderaustellung 8 male athlete to win Shop 16 – “Inside the Race”. 17 – Jesse Owens’ shoe. Toilettes mobilité réduite 7 three events and set DisabledEspaces toilets éducatifs This six-minute, 180° Created by Adi Dassler Terrasse 5 world records in the ToilettenLearning für Zones Personen mit LE audio-visual show was on the occasion of eingeschränkterTerrace Mobilität 6 three events at the LernräumeTerrasse MONDE produced for The Mu- the Olympic Games Audioguides same edition of the ToilettesExposition temporaire seum by British direc- Berlin 1936. The black Audioguides ToiletsTemporary Exhibition START! Audioguides tor Daryl Goodrich. American sprinter won Games. ToilettenSonderaustellung

four gold medals, thus VestiairesToilettesEspaces mobilité éducatifs réduite negating Hitler’s racist CloakroomDisabledLearning toilets Zones GarderobeToilettenLernräume für Personen mit LE theories. eingeschränkter Mobilität AscenseurToilettes MONDE LiftAudioguides

Toilets START! AufzugAudioguidesToiletten THE OLYMPIC GAMES (Level 0) Audioguides BancomatToilettes mobilité réduite 20 – Pair of cross-country skis used and signed 19 - Alpine skiing CashpointVestiairesDisabled toilets by Slovenia’s Petra Majdic. helmet belonging to GeldautomatCloakroomTHEToiletten OLYMPICfür Personen mit LE Garderobeeingeschränkter Mobilität She won the bronze medal at the Olympic Adam Lamhamedi, MONDE Billets d’entrée 17 Games Vancouver 2010 despite having Sochi 2014. TicketsAscenseurGAMESAudioguides EintrittskartenLiftAudioguides fractured four ribs. Adam is the first ath- Audioguides LES Aufzug Entrée16 sud 18 lete from an African Guichet automatique South entrance JEUX Vestiaires Eingang Süd TicketBancomat machine 21 country to win a winter TicketautomatCashpointCloakroom 19 Garderobe at the Geldautomat 20 Accès mobilité réduite Ascenseur YOG in Innsbruck ReducedBillets d’entrée mobility access Lift ZugangTickets für Personen 2012. Aufzug mitEintrittskarten eingeschränkter Mobilität LES SouthEntrée entrance sud GuichetBancomat automatique SouthEntrée entrance sud JEUX TicketCashpoint machine Eingang Süd TicketautomatGeldautomat 21 – Christopher Dean AccèsBillets mobilité d’entrée réduite ReducedTickets mobility access Eintrittskarten and Jayne Torvill’s Zugang für Personen LES Entrée sud

mit eingeschränkter Mobilität SH! costumes. Guichet automatique South entrance JEUX Ticket machine Eingang Süd

The British figure FINI skating champions Ticketautomat wore these costumes Accès mobilité réduite at the 1984 Olympic Reduced mobility access L’ESPRIT 22 – Words of 23 – Truce Wall, 24 – Set of medals THEZugang fürOLYMPIC Personen Games in Sarajevo. Olympians. Olympic Games from the first Games mit eingeschränkter Mobilität In over 390 filmed London 2012. of the modern era, 7 SPIRIT SH! interviews, the For the first time, in 1896 in Athens. FINI 23 athletes tell their the 193 UN Member At this time, only two 22 story and anecdotes States united in a medals were awar- L’ESPRIT

about their career call for the Truce du- ded: silver for the SH!

and daily life. ring the 2012 Games, winners and bronze 7 FINI as a sign of peace in for the runners-up. 24 the world thanks L’ESPRIT to sport. THE OLYMPIC SPIRIT (Level -1) 7 18 19 PUTTING YOURSELF IN THE SHOES TAKE ADVANTAGE OF A LIVING OF AN ATHLETE AREA OPEN TO EVERYONE By sharing a champion’s daily life By having lunch at the TOM Café, through interactive exercises. shopping in the TOM shop, walking through the sculptures in the Park, discovering a temporary exhibition, etc.

AN OPEN-ROOF MUSEUM DISCOVER THAT OLYMPISM ISN’T By marvelling at the exceptional view ONLY ABOUT SPORT AN EMOTION-PACKED VISIT ‘SNAP & SHARE’ AT THE MUSEUM, of and the Alps. By discovering history, technology, By reliving the Games opening and YOU CAN TAKE A PHOTO environment, design and architecture closing ceremonies thanks to the latest OF ANYTHING through the prism of the Games. audio-visual innovations. By immortalising your favourite works and objects without the barrier of a showcase.

EXPERIENCE THE ADVENTURE DISCOVER A PHILOSOPHY OF LIFE OF THE GAMES “The important thing in life is not victo- By diving into the Olympic world ry but combat; it is not to have vanqui- DISCOVER ARTWORKS INSPIRED PLACE YOURSELF AMONG THE thanks to interactive scenography. shed but to have fought well”. BY SPORT OLYMPIC SYMBOLS Pierre de Coubertin By taking in the works of major By posing in front of the flag, the po- artists such as Andy Warhol, Roy dium of the Olympic Games Sydney Lichtenstein, David Hockney, Antoni 2000 or the Olympic Fire. Tapiès, Niki de Saint Phalle, Fernando Botero and Jean-Michel Folon.

20 21 Interactive visits on tablets TOM proposes self-guided tablet tours for pupils in the permanent exhibition for a fully independent and active learning. This new experience gives children the chance to learn about the key facts of Olympism, from the ancient to the modern Games. The Olympic rings, torch relays, sports on the programme, athletes: at each stage, information and games combine to make for a fun experience. This educational tool is © IOC available in three languages (English, French and German), and its content is adapted for three age groups (5-7, 8-12 and 13+). PERMANENT PROGRAMME

The Olympic Museum welcomes 25,000 visitors Themed workshops A permanent programme of visits and per year as part of school and educa­tional Teachers have the possibility to complete workshops is offered all year round on the programmes. A full and “à la carte” pac- their visit with a thematic workshop in the major themes of Olympism. kage of visits, interactive tour with tablets for educational areas: the Gym’ and the Studio. children, online workshops and educational The TOM coach will host a 30-minute session Destination Olympia resources. that takes a fun look at an Olympic topic The children learn about the origins of and is tailored to the age of the pupils. the Olympic Games. They compare sports equipment from the past with the present © IOC and imitate the sports disciplines practised Online educational resources in in Antiquity. three languages Teachers wanting to prepare their visit in All different, all winners advance or extend the experience in class Objects from the collections and interactive afterwards can find free resource mate- games help the students to become fami- © IOC rials on the Museum’s website, arranged­ by liar with the Olympic values and symbols. topic and downloadable in French, German The group comes to know how the visual identity of the Olympic Games is inspired by “It was a great learning opportunity for all and English. A great way to know every- thing about the essentials of Olympism! the culture of the host country and how it the children, who found out about the can transport a universal message. history of the Games and above all expe- © IOC rienced the Olympic adventure through olympic.org/education the video clips and other objects... not to Serguei and Harlon, 9 years old TEMPORARY PROGRAMME mentionthe excitement of running the 100m Mostly, I learnt that we must talk before we like Usain Bolt  in the glorious sunshine!” argue, and that you must always fight until the Discussions & Challenges Collège de la Coquerellaz end in sport, even if you lose…” The students question themselves about “Yep, that’s right… and in life too, hey Coach?” respect, friendship, fair play or team spirit (Ecublens, ) Consult the TOM Schools during a workshop/debate dedicated to services online: the Olympic values. olympic.org/schools +41 21 621 66 85 [email protected]

© IOC 22 23 VISITORS

320,000 visitors in 2019 25,000+ children in a school context every year

THE PERMANENT EXHIBITION 300+ adult guided tours 6,000+ budding athletes per year during the Olympic Week

1,500 2/3 of visitors from abroad, 1st museum in Switzerland 2 3,000m of objects mentioned spontaneously Switzerland permanent France exhibition China 5,000 1 photos 7 hours of 2 audio-visual 3 documents Top 3 provenance of our visitors 50 interactive LOCKERS screens 216 athletes’ lockers More than just lockers, TOM lockers include the names of the athletes and the colours of the medals. 150 Borrow Serena Williams’ or Shaun White’s lockers! audio-visual terminals

OLYMPIC PATRIMONY THE OLYMPIC PARK The Museum’s programmes find their treasures in the Foundation’s patrimony. 8,000m2 75,000 artefacts 420m the length of the path leading 1 linear kilometre of historical archives from the Lake to The Museum 794,000 photos 97 steps 47,700 hours of video Over 40 sculptures and 52 restored Olympic films sports installations 8,900 hours of audio documents, 24 25 Schedule of temporary exhibitions

The temporary exhibitions allow us to understand the relationship between Olym- pic culture and the world surrounding it. Each temporary exhibition is complementary to the permanent collection, and addresses subjects, always linked to current affairs, under se- veral themes: historical, technical or sociological. Programming available soon Each of these exhibitions is a pretext for varied cultural events to experience the Games in a different way.

Did you know?

The Galerie is a 280m2 space situated on the top floor, which hosts events and temporary exhibitions with, as a bonus, a unique view over Lake Geneva. The Galerie © IOC

26 27 Located in Lausanne, TOM has won numerous prizes and co-develops projects with global cultural institutions. TOM The Museum also develops travelling exhibitions ON THE PODIUM throughout the world on the subject of the Olympic The Museum’s values. It relies on resear- chers and experts, thus prizes and awards becoming a platform for discussion and a laboratory trying out the new museo- European Museum graphic trends developed of the Year, 1995 in the very diverse exhibi- Programming available soon tions and programmes.

AVICOM Grand Prix – 2014 The International Audiovi- INTERNATIONAL sual Festival on Museums © IOC and Heritage Prize (FIAMP). In 2017, TOM hosted the Brooklyn Museum’s photo exhibition “Who Shot Sports”, Teachers’ tablets given an presenting some of the award by Best of the Web finest sports photographs. – 2014 The TOM Schools application An exhibition devoted to the for teachers won the first art of sports photography, prize in Best of the Web’s the emotions involved and “User Experience” category. that all-important moment!

The TOM Style visual iden- tity rewarded in 2015 The Base Design Agency won the Best Branding gold me- dal in the Design category for its work for The Olympic Museum.

© IOC 28 29 The Olympic Museum offers an immersive digital experience and is working to develop its online presence through different internal and external diffusion platforms.

THE WEBSITE ADDRESS INDIVIDUAL AND AUDIO GUIDE

The Museum’s website is rich in content and information, and offers three search options: FAMILY RATES The Olympic Museum Available in nine languages Visit, Collaborate and Explore. It is a useful tool to prepare a visit and provides detailed in- Quai d’Ouchy 1, (German, English, Arabic, formation on The Museum’s programmes in French and English. The website is constantly Permanent and tem- 1006 Lausanne, Switzerland Chinese, Spanish, Italian, being updated to ensure that users are given full and accurate information. porary exhibitions +41 21 621 65 11 French, Russian, Discover TOM in a video olympic.org/museum Full price Adult (aged 17+) CHF 18.– and Japanese). INTERACTIVE Full price Children (aged 6-16) CHF 5.– DOCUMENTARIES OPENING TIMES (Under 6 free) CHF 10.– Audio description for the visually impaired (free). To continue the Olympic experience beyond From 01.05 to 14.10 – every Reduced price Senior citizens The Museum, the Webdocs link texts, photos, day from 9 a.m. to 6 p.m. CHF 16.– sounds and videos, and recreate a unique TOM BLOG From 15.10 to 30.04 – from Reduced price Students and IMAGES online atmosphere around each People with a disability The Olympic Museum receives nearly 10 a.m. to 6 p.m., closed on temporary exhibition. Mondays, except Easter CHF 12.– 300,000 visitors per year at its home in Lau- Album Flickr Monday or for special events. Reduced rate Family sanne. The TOM blog is here to pick up the For more specific photo Discover now: Closed on 25 December (max. 2 adults and their baton and allow The Olympic Museum and children aged 6-16) requests, please contact us. its followers to stay in touch, at any time and and 1 January. The Olympic Journey CHF 40.– in any place. Together, through this digital Time and Sport Temporary exhibitions channel, we shall address various subjects LIVE! Broadcasting the Olympic Games are free of charge CONTACTS linked to the TOM programming, from addi- Serious Game tional angles, with fascinating and exclusive Olympic Language Group rates PR & Media Coordinator interviews and stories. Stay connected! Games Power Available for 10 people Nadia Valentin or more Change Makers [email protected] Tel: +41 (0)21 621 66 71 Follow us Payment methods DIFFUSION PLATFORMS CHF, EUR TOM Schools : TOM provides free documents olympic.org/museum and resources on more than 10 pedagogic websites. blog-tom.com Google Arts & Culture : TOM is also present on Google Arts & Culture to share its content and exhibitions. 31 30 olympic.org/museum 32