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Optimization of Tourism Industry by Supply chain strategy of Rokan Regional District to Increase Original Revenue

Kasman Arifin ZA 1 , Syapsan 2 , Dewi Puspa Suri 3 1 Universitas , 2 ,3 University of Riau, Pekanbaru, Indonesia

Abst ract - The paper aims to investigate the possible Rokan Hilir is through the Development of relationship between Tourism Supply Chain and Tourism Objects in . Many Strategic Partnership, read as a way to reduce and better tourism objects are potential and have not been manage the complexity in Touris m Industry. Tourism in optimize d, because tourism activities have never been Indonesia in general and Rokan Hilir in particula r have seriously worked on, this is due to the fact that Rokan not been explored in totality. The true potential of Hilir Regency is an Oil and Gas Producing Region, Tourism to produce very large PAD and economic which gets a DBH per quintillion of 1.8 Trillion. growth for the welfare of the community is very possible, So that Tourism Activities can be one source of given the potential of natural beauty and its people who PAD, i t is necessary to select or optimize Tourism are welcome to migrants. In fact, tourism activities in objects in Rokan Hilir Reg ency, among others; Rohil are still carried out sporadically, not well 1. Tours of the Old City of Bagan - Siapiapi organized, so they don't know which events can produce (Bagan Heritage) and the name of the event is a people's party. To 2. Aruah Islands Tourism determ ine events or tourism destinations that have an 3. Chinese Cultural Tourism

impact on the economy of the community that can a. (February) b. Cap Go Meh (in March) generate income from creative economic activities, a c. Ceng Beng ( May) comprehensive study is needed. Optimization of Tourism d. Barge Fuel (June) Potential in Rokan Hilir aims to choose one of the m any e. Praying for Vegetables (October) destinations and events in Rokan Hilir Regency which has 4. Itching Lake Wi dow Tourism. the potenti al to be able to bring Foreign Tourists to In [ 64 said in a study conducted in Kendal that Rokan Hilir Regency. The research method conducted another factor that could increase tourist visits in a here is a quantitative method using the Lean Six Sigma tourist destination was the Tourism Attraction for approach in analyzing and applying it. The results to be existing tourism products and new tourism products. achieved from this study are 1) Rokan Hilir Regenc y's Travel Attractions can reduce the l evel of saturation of Leading Tourism Master Plan, 2) Impact Analysis of the tourists to a tourist destination that tends to be static Rokan Hilir's Leading Tourism Determination on a boring concept, this can result in a decrease in the Keywords - Tourism, supply chain management, Potential of level of tourist visits. Indonesia is a cou ntry that has Rokan Hilir Tourism, Creativ e Economy (Community cultural diversity and has a high historical value [ 5 ] . Income), Lean Sigma, District Revenue . T he variable of foreign tourists and hotels has a positive and significant effect on the revenue of the 1. Introduc tion tourism industry GRDP sector in North . This means that if the variable for eign tourists and hotels The paper seeks to conduct a theoretical increases, the tourism industry's GRDP also in creases. holistic analysis of the various criticalities, which are [ 6 - 9] . characterizing the tourism supply chain. The last five This study was conducted in the city Bagan - years as an oil and gas producing area in Rokan Hilir Siapiapiapi and several District that has a diversity of Regency, has felt the impact of the decli ne in oil prices attractions that can be used as a destination Tourism in on the Transfer of Oil and Gas Profit Sharing Funds to Rokan Hilir, this research seeks to clarify and the producing regions from the center. In fact, there are harmonize the tourism potential of Rokan Hilir in several regions of expansion, whose main income is terms of emotional connection of Chinese society and Oil and Gas APBD, which can be deficit. So that a Malay originating from the city of Bagan - Siapiapiapi breakthrough is needed to be able to produce Pure who migrated to the original r eception area of Rokan PAD from other sectors. As is the case with Rokan Hilir Regency [6] . Hilir Regency trying to explore PAD from the Tourism The objectives of this study are as follows: Sector [1 - 3] . 1. To examine the influence of the determination Rokan Hilir Regency Tourism Sector, is the of Rokan Hilir Regency Leading Tourism to the object of this research, because one of the changes and Number of Tourist Visits growth for new experiences for the Government of

______Inter national Journal of Supply Chain Management IJSCM, ISSN: 205 0 - 7399 (Online), 2051 - 3771 (Print) Copyright © Exceling Tech Pub, UK ( http: //excelingtech.co .uk/ )

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2. To test the effect of Optimization Leading 4. The person who travels does not make a living Tourism of Rokan Hilir Regency on the in th e place he visits and solely as a consumer Number of Tourist Visits in that place. 3. To empirically analyze and test the effect of Based on the factors mentioned above, he gives Optimization of Leading Tourism on Regional the definition of tourism as follows: Revenue of the Tourism Sector. Tourism is a trip that is carried out for a while, which is organized from one place to another, with the 2 . Theoretical Analysis intenti on not to try or business or make a living in the places visited, but merely eyes to enjoy the trip for 2.1 Tourism sightseeing and recreation or to fulfill diverse desires. According to Law No. 10/2009 on Tourism, Types of Tourism The w hat is meant by tourism is a variety of tourism Type of tourism can be determined based on the activities supported by various facilities and services purpose of tourism . The ty pes of tourism include : provided by the community, entrepreneurs, the Tourism to Enjoy The Trip (Pleasure Tourism) Government and Local Government. Meanwhile, 1. This form of tourism is carried out by people according to Wikipedia, tourism or tourism is a trip who leave their homes to take a vacation, to made for recreation or vacation and also the find new fresh air, to fulfill their curiosity, to preparations made for this activity. A person who relax their nervous tension, to see something travels at least 80 km (50 miles) from his home for new, to enjoy the beauty of nature, to know recreational purposes, is the definition by the World the saga of the local people, to get tranquility Tourism Organization referred to as a Tourist or and peace in areas outside the city, or even Tourist. vice versa to enjoy entertainment in big cities A more complete definition, states that tourism or to participate in the hustle of tourist is a service industry. They handle services ranging centers. from transportation services, hospitality services, 2. Tourism for Recre ation (Recreation housing, food, beverages and other related services Tourism) such as banks, insurance, security etc. And also offers a This tourism is carried out by people who place to rest, culture, life in the camp, adventure, new want the use of their days off to rest, to restore experiences and other different. physical and spiritual freshness, who want to Many countries rely heavily on this tourism refresh their fatigue and fatigue. industry as a source of tax and income for companies 3. Tourism for Culture that sell services to tourists. Therefore the development This type of tourism is characteriz ed by a of the tour ism industry is one of the strategies used by series of motivations, such as a desire to study Non - Government Organizations to promote certain in teaching and research centers, to study the regions as tourist areas to increase trade through the customs, institutions, and ways of life of other sale of goods and services to non - local people. peoples, to visit historical monuments or AJ Burkart and S. Malik in their book, Tourism, relics of past civilizations. Past, Prese nt, and Future, read "Tourism means the 4. Sport tourism short - term and temporary transfer of people to This type of tour ism is divided into two destinations outside the place where they usually live categories, namely: and work, and activities their activities whi le staying at 1) Big Sport Events, namely major sporting the destination " . events such as the Olympic Games, ski Meanwhile, according to Professor Sa lah championships, world cup and others that Wahab, Tourism is a human activity that is carried out dance attention not only to the sport itself, consciously that receives services interchangeably but also to thousands of spectators or fans. between people in a country itself (abroad) including . the planting of other regions (certain areas , a country 2) Sporting Tourism of the Practitioners, or a continent) for a while in seek ing satisfaction that is namely sports tourism for those who want diverse and different from what he experienced where to practice and practice themselves, such he lives. as mountain climbing, horse riding, Tourism Factors hunting, fishing, and others. In the sense of tourism there are several 5. Tourism for trade business affairs important factors that inevitably must exist within the (Business Tourism) limits of a tourism definition. The factors referred to According to t heorists, this business trip is a according to [10] include: form of professional travel or travel because it 1. The trip was carried out for a while has to do with a job or position that does not 2. The trip was carried out from one place to give the culprit both the choice of destination another and choice of travel time. 3. The trip, despite whatever form, must always 6. Tourism for convention (Convention be associated with the tour or recreation Tourism) This to urism is a convention or meeting which is attended by hundreds or even thousands of 1038

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participants who usually stay a few days in the The Barge Bakar ritual, also known as the city or host country. Bakar Barge Ceremony, was able to draw the attention From the various explanations above about the of local and foreign tourists. forms and types of tourism, it can be concluded that the In addition to the Barge Bakar Ceremony, types of tourism vary not only for tourism but just for Rokan Hili r Regency also has a lucrative natural tourism types are distinguished based on its purpose attraction. The diverse cultures and tourist attractions such as to enjoy travel, for recreation, sports culture, turned out to be attractive destinations for tourists and trade or convention. (http://karyatulisilmiah.com) investors, such as family recreation locations in the Batu Enam Office on the edge of the , 2.2 Supply Chain Management in Touris m Pedamaran Island, Jemur Island, Tilan Island, Lake Napangga and Bono Rokan Attraction. The concept of tourism supply chain has not captured To spur the pace of tourism potential, the local the attention of researchers and, still today, can be government through the Office of Tourism, Youth and considered as a grey area of literature. In order to Sports created a Tourism Awareness campaign investigate the origin of this term, from literature program in 2017 which e ssentially reminded tourism as review emerge that to understand the ori gin of term it part of providing welfare benefits for the people. In must be do using two terms: “tourism supply chain addition, the tourism awareness campaign of the management” and “tourism distribution channels. Indonesian Ministry of Tourism Culture has been Government Rokan Hilir (Rohil government) launched some time ago. The reality is that there are committed to continue to work and programs for quite a lot of touris m objects scattered in every sub - various development activities in the State tourism district in Rohil Regency. po tential nicknamed Thousand Domed one tourist attraction Jemur Development. 2.3 Creative Economy (Community Income) According to the Regent of Rokan Hilir Regency H Suyatno, the commitment was formulated Supply Chain management in the field of tourism, as a form of the seriousness of the regional government therefore, covers the coordination of internal logistics in designing Rohil development in the long run, within the company, interaction with external ope rators because given the tourism potential in Rohil today, in and the development of a shared strategy. Definition of the future if it is developed to the maximum it is creative economy has yet to be formulated clearly. expected to be able to become a potential source of Creativity, which is a vital element in the creative local revenue (PAD). At present the regent said, the economy itself, is still difficult to distinguish whether it construction of Rokan Hilir is lar gely encouraged and is a process or an innate hu man character. The financed by funds whose sources are widely obtained Department of Trade of the Republic of Indonesia through potential, plantations, agriculture and fisheries. (2008) formulates the creative economy as an effort to In the future, local governments must develop the develop sustainable economy through creativity with economic potential of other regions because up to now an economic climate that is competitive and has the economic base of the Rokan Regency downstream reserves of renewable resources. A clearer definition in the oil and gas sector is sourced from non - renewable was delivered by UNDP (2008) which formulated that exploitation of natural resources. the creative economy is an integrative part of "Other regional economic potentials that are innovative knowledge, creative use of technology, and appropriate and have the opportunity to be culture. The scope of activities of the creative economy developed and can always be developed and can cover many aspects. renewe d, namely tourism potential. For this Th e Department of Commerce (2008) identified reason, we hope that with the development of at least 14 sectors included in the creative economy the existing regional tourism potential, it will consisting of: also be able to also encourage the dynamics of 1. Advertising the creative economy of the community, 2. Architecture especially the tourism circle communit y and the 3. Artistic markets many communities. "His life depends on the 4. Handicraft development of attractions in the area," said 5. Design Suyatno. 6. Fashion 7. Film, video and photography Rokan Hilir Regency, Riau Province has the 8. Interactive games potential of various lucrative cultural and tourist 9. Musi c attractions. Development development accompanied by 10. Performing arts an increase in population from time to time, so that the 11. Publishing and printing potential of culture and tourism that were previously 12. Computer and software services less attention, now on the contrary becomes an 13. Radio and television interesting icon to glance at. One of them is typical 14. Research and development cultural stories such as the Barge Ritual Ri tual which When viewed from the scope of the creative eventually becomes an annual tourism agenda in economy, most are economic sectors that do not Rokan Hilir Regency. require large - scale product ion. Unlike manufacturing 1039

Int. J S up. Chain. M gt V ol . 9, No. 1, F ebrua ry 2020 industries which are oriented towards product quantity, input. The difference between potential quali ty and creative industries are more reliant on the quality of actual quality is young [4] . human resources. More creative industries actually Lean offers a set of solutions that have been emerge from small and medium industry groups. proven to s olve problems. Six sigma applies to For example, it is a c reative industry in the form problems directed at lean, but also seeks to identify and of distributions that deliberately produce product solve other problems. Because six sigma and lean lead designs in small quantities. This further raises the to problems regarding defects, both approaches can be impression of exclusivity for consumers so that distro seen as complementary to each other (Pyzdek 2003). products become feasible to buy and even collect. The same thing app lies to other creative garment products, 2. 5 Previous Research such as Dagadu from Jogja or Joger from Bali, Kapuyuak from West Sumatra. The two creative In [7] .ourism is the world's largest industry and industries are not producing in large numbers but the makes a major contribution to the economies of the exclusivity and creativity of their product designs are most developed and developing countries because it is favored by con sumers. being used as a ubiquitous vehicle for economic Although it does not produce products in large development and diversification a nd an integral quantities, the creative industry is able to make a element of economic development policy at a local, significant positive contribution to the national regional and national level. econo my. The Department of Commerce notes that the In [8] Tourism market segmentation is contribution of the creative industries to GDP i n 2002 considered a valuable marketing tool in creating an to 2006 averaged 6.3% or equivalent to 152.5 trillion if effective tourism marketing strategy. This study converted. Creative industries are also able to absorb investigated the diffe rences in visitors' manifestations up to 5.4 million workers with a participation rate of that would potentially influence their selection of a 5.8%. In terms of exports, the creative industry has holiday destination. The study used a set of activities, recorded a total of 10.6% exp orts between 2002 and interests and opinion items to measure psychographic 2006. lifestyle typologies of foreign visitors who traveled to Jakarta. Factor analysis of the data identified six 2.4 Lean Six Sigma lifestyle factors, which were further analyzed using cluster analysis. The cluster analysis revealed four Conceptually, Lean Six Sigma can be applied to types of foreign visitors: culture interest shopaholic, both goods and services, because what is emphasized sporty culture explorer, aspiring vacation er and want - in implementing Lean Six Sigma is the improvement of everything vacationer. The four groups were compared the quality system through eliminating any waste in the through a chi - square test for independence analysis process in order to increase added value and provide based on the types as well as the visitors' demographic satisfaction to customers. Thus what needs to be profiles. Significant differences were found between considered in developing a quality system in the the four groups in terms of ag e, race, employment process of improving service is on developing a quality status, number of previous trips to Jakarta, and travel system consisting of: design and quality system companion. p lanning, quality system control, and quality system In [9] explained the results of the study showed improvement. that the creative industries in Bali in general: (1) very The main idea underlying the six sigma much depends on the ability to work together (synergy) program is that if you can measure how many errors with re lated parties, the ability to frame creative ideas, (defects) are in the process, then you will the ability to link with market needs (context) and systematically know how to eliminate those mistakes create added value, make adjustments to the and b ring the process towards zero - defect capability. environment and new technologies, pay attention to the The lean concept based on the definition of the preservation of the natural environment and culture, are National Institute of Standards and Technology (NIST) characterized by local cultural wisdom and Balinese in the United States is a systematic approach to nature, have the potential of tourist attractions to visit, identifying and eliminating activities that do not add to buy and at the same time learn, (2) experiencing v alue (waste) through continuous improvement by problems related to human resources, (3) climate and channeling products only when consumers need them. support from related parties to the creative industry This concept is not a new concept and is a concept that business, is quite good, (4) received positive response emerged from the Toyota Production System created from the community, but lacked in terms of program by Taiichi Ohno . sustainability, publication and promotion. The relationship between lean and s ix sigma In [2] Zanada Tempe House (RTZ) is a Small was also revealed by Thomas Pyzdek. To facilitate the and Medium Enterprises (UKM) that produce te mpe. comparison between lean and six sigma, Pyzdek RTZ is a subsidiary of Rumah Tempe Indonesia. RTZ revealed a new definition of looking at quality where produces tempe by using a dry process of tempe quality is a measure of adding value through production. According to company data in the dry production effort. Potential quality is the addi tion of process of tempe production there is a defect of 14.5%. the maximum possible value per unit of input. Actual The biggest defect is that the soybean defect bre aks quality is the addition of the current value per unit of into powder during the soybean breakdown process. 1040

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This research uses six sigma method to minimize Taylor (1975) is defined as a research procedure that soybean defect into powder. The steps taken in produces descriptive data in the form of written or implementing the Six Sigma method use the DMAIC spoken words from people and observable behavior. model (Define, Measure, Analyze, Improve, Control). This approach is directed at these settings and The def ine stage carries out the analysis of CTQ, individuals. So, in this case it should not isolate SIPOC, and makes a pareto diagram to determine the individuals or organizations into variables or aims and limitations of the study. The Measure phase hypotheses but look at them in part. In line with this calculates process capability by finding the DPMO definition, [3 - 5] define that qualitative research value and the sigma level. Pareto analysis to determine is:"certain traditions in social science that def ect priority is done at the measure stage. The fundamentally depend on human observations in the ir analysis phase uses the Delphi method to identify the own region and relate to these people in their language root causes of defects in the process of solving and in terminology " soybeans. In the improve phase using the Design of So, a qualitative method is a research procedure Experiment (DOE) approach by using the Taguchi that produces descriptive data in the form of written or method t o obtain the optimum parameters. The oral words from people and behavior that can be objective function used in implementing the Taguchi observed and supported by literature studies or method is smaller - the - better. The orthogonal array literature studies based on the deepening of literature used is a combination of 3 factors, each of which has 3 review in the form of data and numbers so that reality levels with a total of 9 experiments conducted 3 trials. can be understood well [10] . Ana lysis of Variance (ANOVA) is carried out to get Qualitative research is descriptive because the the percentage contribution from the selected data analysis is done not to accept or rej ect hypotheses parameter. Proposed improvements in the form of (if any), but in the form of descriptions of observed proposals for the process can reach optimum symptoms, which are not always in the form of parameters. numbers or coefficients between variables. However, In [5] The basic concept of Six Sigma actually the emphasis is not on testing hypotheses, but on comes from the combination of TQM (Total Quality efforts to answer research questions th rough formal Management) and Statistical Process Control (SPC) and argumentative ways of thinking. concepts where both concepts are derived from the Data processing is carried out sourced from data thoughts of experts such as Deming, Ishikawa, Walter that has been obtained from the process of collecting Shewhart and Crosby. In its development, Six Sigma data in the form of secondary data and primary data in which was orig inally a metric developed into a this study. The data collected will be processed data methodology and has now become a Management into Value Stream Mapping in the present condition System. and an analysis is carried out to reduce the waste that Six sigma is the right implementation, focus, exists in each existing process. In this study also will and effective in proving the principles and techniques use the five stages of DMAIC available in the Lean regarding quality. By combining elements from the Sigma methodology. results of the think ing of various quality experts, Six Sigma aims to create business performance without 4. Interpretation of Research Results error Sigma, is a Greek alphabet used by statisticians to measure variability in processes. The performance of a 4.1 DMAIC Descriptive Analysis company is measured using the company's business 4.1.1 Define process sigma level The term SCM has been used to explain the planning Most of the methods and tools related to Six and control of materials and information flows as well Sigma are not focused on time, but on the identification as the logistics activities not only internally within a and elimination of defects. While Jack Welch stated company but also externally between companies. A the importance of growing awareness that time is an number of fields such as purchasing and supply, improvement matrix that is almost as i mportant as logistics and transportation, operations management, quality. Welch is focusing on reducing variation in lead marketing, organizational theory, management time or span in addition to not replacing Six Sigma. information systems, and strategic management have Reducing process lead time quickly and reliably, which contributed to the development of SCM literature [5 - 9]. also reduces overhead and inventory, is the authority of In this phase, the process of optimizing the tourism a completely different set of principles and tools event in Rokan Hilir Regency is carried out to define. known as lean concepts. This process is described in an IPO, the result of this IPO will be a value stream mapping. The results of the 3 . Methodology value stream mappi ng show that there are several critical processes that occur to obtain outputs that serve The research method that will be used in this as Measures of Performance; study is a qualitative research method with a descriptive analytical approach based on case studies. Qualitative methodology according to Bog dan and 1041

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Figure 1. Chinese Cultural Tourism Source : Author’s 4.1.1.1 Measure existing da ta, such as data on Chinese Cultural Phase measure is the stage of data Tourism visits recorded at the Department of collection to build a "current state" based on Tourism, Youth and Sports in Rokan Hilir the actual conditions in the workplace with the Regency. As for visits to other destinations, processes that occur in the field. At this stage data collection has not been done by the the validation process will be carried out, relevant Dinas. measuring, and analyzing problems based on Praying for C ap Go Chinese Bakar Year Ceng Bang Vegetables Meh New Year Tongkang 2016 6,818 15,908 19,548 22,140 37,000 2017 11,363 22,725 27,925 36,900 48,125 Source : Author’s 4.1.1.2 Analyze b) Ask why the problem o ccurred and At this stage an analysis of the results of write the answer under the problem. data processing in the previous stage in the c) If the answer provided does not form of analysis of the proposed improvement identify the root cause of the problem plan. written in step 1, ask again 'why' and Proposals based on the results of data write the answer below. processing using the lean sigma method will be d) Repeat back to step 3 to find that the compared with the existing conditions to root of the problem is identified. analyze the strengths and weaknesses of the proposed proposal. 4.1.1.3 Improve At this sta ge what is done is to analyze At this stage contains alternative the reasons why tourism management is not yet improvements to the process of optimizing the optimal in Rokan Hilir Regency. This step is tourism potential of Rokan Hilir Regency, done using 5 why's. Then from a number of based on an analysis of the causes that have causative factors, analyzed until the discovery been found to minimize and even eliminate of the most basic causes for further obstacles. The results of the improvement will improvem ent in the improve stage. be proposed improvements to the Department Analysis using 5 Why's was conducted to of Youth Tourism and Sports, Rokan Hilir find the root cause of the problem in Regency. optimizing Tourism Potential of Rokan Hilir To maximize the visit of tourists, the Regency. The steps in determining 5 Why's Government of Rokan Hilir Regency does the are: following things in order to optimize tourism a) Determine the problem to be events including identified. 1. Inventory of Rohil Tourism Potential 2. Guest Service Improvement Process 1042

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a. info on the implementation of tourism events Changes in the pattern of foreign tourists such as the Barge Fuel Event. when visiting a tourist destination. From connoisseurs (passive tourists) to being involved b. htl availability info (active tourists). This pattern causes the pattern of travel become more varied. Tourists want to c. Heritage Chart info experience life as a local tourist attraction. Changes in visit patterns make the development d. info Culinary Chart of tourism destinations closer to sustainability. Tourist destinations that develop sustainable 3. Establish Communication wit h Chart Monitor concepts will feel the impact of snowball s from tourism. Put simply, there is growth in PAD 4. Pro Active Stakeholders (Regional Original Revenue) for the region. Rokan Hilir, which is one of the regencies on 5. Creative Economy the coast of Riau, has the potential of tourist destinations that have not been explored to the 6. Security and Service maximum. Some of th e potential include: 1. Malay cultural community that became the 7. Improved Service Quality spirit of Rokan Hilir Regency. 2. Chinese culture that has settled in Rokan Hilir 4.1.1. 4 Control Control Regency since the 18th century. Phase is the phase to monitor so that the 3. Historical traces of Dutch heritage that have selected alternative improvements can really be existed since the late 1800s . applied. The first control mechanism is making 4. The Aru Islands and Jemur Islands control sheets. Making the control sheet travel These potentials are hidden pearls owned by operators to remind about the things they need Rokan Hilir. To lift one of these pearls to to do as a team total Optimization Tourism become a superior destination for the Potential Rokan Hilir, then for the next government. Bagan Heritage trail is one of the required continuous preparation of cont rol leading destinations. chart for the process in control or not So that Tourism Activi ties can be one source of PAD, it is necessary to select or optimize Tourism objects in Rokan Hilir Regency, which 4.2 D iscussion are; 1. Bagansiapiapi Old City Tourism (Bagan 4.2.1 Rokan Hilir Regency Tourism Heritage) Destinations 2. Aruah Islands Tourism In 2016 - 2019 tourism destination 3. Chinese Cultural Tourism development program launched by the Ministry i. Chinese New Ye ar (February) of Tourism has been launched which includes ii. Cap Go Meh (March) business development and in frastructure that can iii. Ceng Beng (May) support tourism. The government successfully iv. Barge Fuel (June) achieved the target of 12 million foreign tourists v. Pray for Vegetables (October) and 260 million foreign tourists in 2016. 4. Itching Lake Janda Tour. In 2017 the target was increased to 15 million Rokan Hilir Tourism Destinations, foreign tourists and 265 foreign tourists. The continues to stretch since 2016 its development go vernment made several missions to achieve is quite promising, it can be seen from Tab le 2, this vision. Tourism as a key to development, where the profile movement of Travelers prosperity and happiness. This is because visiting the Regency of Rokan Hilir shows an Tourism has a Pro - Job, Pro - Poor, Pro - Growth increase from year to year as illustrated in Table and Pro - Environment impact. Increased 2, Data on the Movement of Tourists in Rokan employment, poverty alleviation, Increased Regency Downstream below, e conomic growth, and environmental preservation. 1043

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Figure 2 . Movement Profile of Tourist Data in Rokan Hilir Regency dominated by Chinese migrants who have Movement of the Profile of Tourist Visits succeeded in Overseas, as shown in table 3, to the Regency of Rokan Hilir is not only at one below; destination or event, but of several events

Figure 3. Tourist Growth Movement Data in Rokan Hilir Regency Source: Author’s From the baseline data above it can be Tourists come to Bagansiapiapi or other seen that the Cultural Tourism Barge Burning areas in Rokan Hilir Regency for or in several Event is most popular for tourists both domestic Cultural Tourism and Religious Tourism events, and foreign. There was a significant increase as shown in Table 3 above, from the Gr owth from 2016 with 37,000 vis its and in 2017 it Movement of Chinese Cultural Tourism in reached 48,125 people. Rokan Hilir Regency. From this table it can be Based on this baseline data, researchers seen that Religion Burning Barge Tourism see that the Burning Barge Cultural Tourism occupies the highest position of the 5 types of Event can be used as one of the Tourism Icons Chinese Cultural Tourism events that can attract or Cultural Tourism of Rokan Hilir Regency. visitors or Tourists to Ba gansiapiapi/Rokan Hilir And is the climax of the whole series o r the Regency, followed by Ceng Beng, Chinese New Tourism Procession in Rokan Hilir. Year, Cap Go Meh and Vegetable Prayer. The The Tourism Climax in Rokan Hilir details are as follows : District is Barge Burning Cultural Tourism, Event 2016 2 017 while the support must be sought as an Praying For Vegetables 6,818 11,363 alternative, so that if the visitor does not reach Cap Gomeh 15,908 22,725 his climax due to rain or the heat of the sun t hen Imlek 19,548 27,925 he can still enjoy Tourism that supports the Ceng Bang 22,140 36, 900 Barge Burning Cultural Tourism. Bakar Tongkang 37,000 48,125 Barge Burning Tourism Support, among Source: Author’s others; Bagan Heritage, Bagan Culinary and Pulau Jemur Tourism.

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4.2.2 Cultural Tourism (Bakar Barge) Media (utilizing buzzers and i n fluencers) Every fifth m o nth of the sixteenth / for about the timing and implementation of the Bagan Chinese community, a ritual that has Bakar Barge Events each year. been passed down from generation to generation b) information on hotel availability in addition to will take place. This ritual is known as Bakar a fixed or fixed schedule, information on the Barge which aims to relive the arrival of the availability of hotel rooms, lodging and ancestors of the Chinese community who temples that can be used as a shelter d u ring in h abited the city of Bagansiapiapi and also to the Burning Barge event along with the rate celebrate the birthday of the god / khong who or rent. protected the Chinese community c) Heritage Chart info, so that Tourists can stay Bagansiapiapi, this god named Kie Hu Ong Ya. or stay longer, it is necessary to develop Once upon a time in the past, a group of Heritage Tourism in the City of Chinese people from , China wandered Bagansiapiapi itself, Heritage Tourism that acr o ss the sea with a simple wooden boat. Their has been designed, namely Bagan Heritage. purpose of wandering was to expect a better d) info Culinary Chart, which is no less quality of life. On their journey in the middle of important is the availability of specific foods the ocean they experienced indecision. They lost of the City of Bagan which we call the direction. In a precarious atmosphere, they Culinary Chart, both are halal and non - halal prayed to Lord Kie Hu O n g Ya, who they had foods. brought from the beginning of the trip. They 3. Establishing Communication with Charters, asked for instructions on where the ship would this activity is very i m portant because it dock. In the silence of the night, the god Kie Hu reawakens their childhood and teenage Ong Ya gave them instructions. The passengers emotions in their ancestral land and the of this ship see a faint light, this light is li k e a culture they believe in. This emotional flame. Assuming that where there is fire there is connection will encourage the nomads life, they follow the direction of the light. especially the Chinese who have spread Finally they arrived at the mainland on the edge across the archipelago and Southeast Asia , of the Straits of . There were 18 people many of whom have become successful who survived when they landed on the mainland entrepreneurs or tycoons. which would b ecome the forerunner of the city 4. Pro Active Stakeholders, Policy Holders in of Bagansiapiapi. These eighteen people Rokan Hilir Regency, pro active to succeed surnamed Ang, they would later become the the Bakar Barge event, various efforts have ancestors of Bagansiapiapi. been made such as inviting Event Organizer, In addition to commemorating the arrival Buzzer and infl u encers so that this event can of the Chinese community in Bagansiapiapi, be widely known to the public. Bakar Barge is also a ritual to commemorate the 5. Creative Economy, through the Department birthday of the god Ki Hu Ong Ya. The god they of Tourism, Youth and Sports together with brought directly from the ancestral land on a the Department of Cooperatives and Trade, voyage to the land of hope. The Bagansiapiapi fostering non - formal economic actors into Chinese community believes that if the main creative economy that p r oduces products pillar of the barge falls towards the sea then with Economic Value Added, especially in fortun e in the sea, if the pole falls towards the the field of local culinary and handicraft. land, then this year's windfall will be on land. 6. Security and Services, creating security that is By designating Barge Burning Cultural conducive for newcomers during and after Tourism as the Tourism Climax of Rokan Hilir the event. Under the coordination of Bangko Regency, the Tourism, Youth and Sports Regional Police a n d his staff involving all Service reformed and improved, among othe r s; levels of society in the City of Bagansiapiapi, 1. Inventory of Rohil Tourism Potential, the security was very conducive. Regional Government of Rokan Hilir 7. Improving Service Quality, the Office of Regency conducts an inventory of Rokan Youth Tourism and Sports, forming a Hilir Tourism Potential, then establishes One Monitoring Team to ensure that the services Tourism Event as the Climax of Tourist provided by stakeholders rea l ly meet the Visits in Rokan Hilir Regency. level of visitor satisfaction both Domestic 2. Guest Service I mprovement and Foreign Tourists. Process, after making the Tourism Event The results obtained from the improvement which becomes the Climax, the next step is; of the process above from year to year show a) information on the implementation of Bakar a Barge, providing information to tourists both significant increase can be seen through Graph through notification and by using Social 1. 1045

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Figure 4. Bakar Tongkang Cultura l Tourism Source: Author’s

If you see data on the movement of the number of visitors to Burn Barge Cultural Tourism, there is a very significant increase from year to year, as shown in the following graph 2;

Figure 5. D e velopment of Bakar Tongkang Tourists 2012 - 2018 Period

Based on the t - Test, a value of 98.8% is increase in the number of visitors after obtained which means that there has been an 2016, as the results of the t - Test below:

t - Test Result Hypothesi s Tested: H0: Before Mean >= After Mean H1: Before Mean < After Mean

p - value (probability of Type I Error) 0.012 Confidence that Before Mean is less than After Mean 98.8%

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4.2.3 Bagan Heritage Walk Bagansiapiapi Heritage Walk or hist orical destination in the city of Bagan Siapi as support for Barge Burning Tourism which is usually visited by domestic and foreign tourists. City of Bagan Siapi - api in the early 1900s was nicknamed the Ville Lumiere (City of Lights). Because of the abunda nt fish yields at the time, the Dutch built various basic facilities to advance the city of Bagansiapiapi. So that life in Bagansiapiapi at that time advanced. From morning to night. The city lights at night are alive and give color to the city of Bagansia piapi. In the book "Revenue Farming in the Netherlands East Indies, 1816 - 1925" by Howard Dick, Michael Sullivan, and John Butcher. At the peak of the fish industry in Bagansiapiapi, in 1904, it produced 25.9 million tons of salted fish from exports and 10. 1 milli on tons of from Bagan exported to Singapore and Penang. It was during these years that the city of Bagansiapiapi was named as the No. 2 fish 4.3 I mpact of Findings producer in the world after Norway and now, the 4.3.1 Climax of Rokan Hilir Regency Destination remnants of the fish industry in the city of With the discovery of Rokan Hilir Regency Ba gansiap iapi become a very interesting historical trail Tourism Destination Climax, in the form of Barge to be traced along with the infrastructure it left behind Burning Cultural Tourism. The Government of Rokan among others Hilir Regency will easil y make a Blue Print on the Temple In Hok Kiong management of Burning Barge Cultural Tourism, as The oldest temple in Bagan, this temple was one source of Regional Revenue. built in the late 18th century, when the Chinese entered Based on the findings that there is a significant Bagansiap iapi, t he ornaments in this temple are still in increase in the number of visitors as the results of the t - accordance with conditions in the 18th century. From Test, a value of 98.8% is obtained, whi ch mean s that the morning, we can see the community Chinese Bagan there has been an increase in the number of visitors perform worship. after 2016. Nationally, in 2017 Barge Fuel Culture Tourism can win the most desirable Cultural Attraction, which was organized by the Ministry of Tourism, so far the event from Rokan Hilir Regency has never been widely known by the public.

The Monument Of Agreement Monument of the devil and man. There are two monuments th at have an agreement in this city. This monument of agreement between humans and demons 4.3.2 Rokan Hilir Regency Destination Support according to the belief of the Chinese community With the support of destinations, such as Bagan is the guardian of the city so as not to be Bagan Heritage visitors are no longer presented possessed by evil creatures. The agreement monument with one attraction, but many places can be chosen is 100 meters fro m the t emple. to visit, this r esults in the choice of tourist attractions that can be visited in the City of Bagansiapiapi. 4.3.3 Creative Economy One of the main attractions of the City of Bagansiapiapi Tourism is the Creative Economy in the Field of Kulinari. Various traditional and modern seafood dishes will spoil the taste of 1047

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tourists visiting Bagansiapiapi City. Creative [2] Martínez - Zarzoso, I., & Nowak - Lehmann, F. D. Economy here becomes the spearhead in the “ Economic and geographical distance: Explaining development of Cultural Tourism in Rokan Hilir Mercosur Sectoral Exports to the EU” Open Regency. Economies Review, 15(3), 291 - 314 , 2004 . [3] Wiraditya, M. Y., Anugraha, R. A., & Iq bal, M. 5. Conclusions " Optimasi Parameter Pada Proses Pemecahan Kacang Kedelai Untuk Service supply chain management is also a tool for Meminimasi Defect Pada Proses Kering f orecast ing, planning, implementing, and Produksi Tempe Menggunakan Metode controlling the process of the supply chain with Taguchi (studi Kasus Cv Zanada the objective to satisfy customer requirements in Corporation ) " eProceedings of an efficient manner. It involves coordinating, Engineering, 5(2) , 2018. integrating and controlling the product, [4] https://libraryeproceeding.t elkomun iversity.ac information and finance flows both w ithin the .id/index.php/engineering/article/view/6911 organization and among the partners. In the past, [5] Yuwana. " Analisis Permintaan Kunjungan firms were implementing SCM with the purpose of Objek Wisata Kawasan Dataran Tinggi Dieng achieving operational efficiency and cost Kabupaten Banjarnegara ", 2010. reduction. In today’s business, however, firms are [6] Budi Kho, Pengertian Six Sigma dan Tahapan looking for leveraging competitive advantage to DMAIC (January 5, 2019) deliver better customer service. In fact, the integrated supply chain management fulfils the [7] https://ilmu manajem enindustri.com/pengerti firm’s requirement. The purpose of the supply an - six - sigma - 5 - tahapan - six - sigma - dmaic/ chain in a manufacturing industry is reducing [8] Sharpley, R ., & Telfer, D . J. " Tourism and cycle time, inventory, and logistics costs. In the development (pp. 221) " . Channel View service industry, th is purp ose is irrelevant as the Publications , 2002 . service provided is intangible or non - transferable [9] Suwarti, " Pengaruh Daya Tarik Wisata 1) Determination of Barge Fuel Culture Tourism Terhadap Minat Kunjungan Wisatawan as the Tourism Climax of Rokan Hilir Pantai Cahaya Lumba - L umb a " , Kendal , Regency has an impact on increasing the 2018 . number of Tourism Visits since 2016. [10] Hutasoit , N. " Effect Number Of Tourist 2) With Optimizati on of R okan Hilir Regency's Leading Tourism, the Youth and Sports Arrivals Hotel Occupancy And Number Of Tourism Office is more focused on the Acceptance In The Tourism Industry Sectors governance of this event, thus impacting an PDRB North Sumatera 2004 " 2013 JOM increase in the number of overall visitors. Fekon, Vol.4 No.1 (Februari) 2017 . 3) Empirically the effect of Optimization of Leading Tourism on Loc al Reve nue through an increase in the number of visitors and the amount of money in circulation during the Cultural Tourism Barge Fueling event showed a very significant increase.

6 . Recommendations

1) Improvement of Governance of the Management of Cultural Tourism Barge Fuel Events is carried out continuously. 2) Improvement of road access, availability of accommodation and clean water is carried out in a planned manner from year to year. 3) Improvement of services to visitors should be done as a culture for the R okan Hi lir Regency.

References

[1] Galaxi, Rosihan Yunsri. “Fraud Risk Assessment Terhadap Skeptisme Profesional Auditor dan Implikasinya Terhadap Prosedur Audit Yang Efektif Berbasis Risiko”. Universitas Pendidi kan Ind onesia: repository.upi.edu. 2013.