The Privacy Panic Cycle: a Guide to Public Fears About New Technologies
The Privacy Panic Cycle: A Guide to Public Fears About New Technologies BY DANIEL CASTRO AND ALAN MCQUINN | SEPTEMBER 2015 Innovative new technologies often arrive on waves of breathless marketing Dire warnings about hype. They are frequently touted as “disruptive!”, “revolutionary!”, or the privacy risks associated with new “game-changing!” before businesses and consumers actually put them to technologies practical use. The research and advisory firm Gartner has dubbed this routinely fail to phenomenon the “hype cycle.” It is so common that many are materialize, yet conditioned to see right through it. But there is a corollary to the hype because memories cycle for new technologies that is less well understood and far more fade, the cycle of hysteria continues to pernicious. It is the cycle of panic that occurs when privacy advocates repeat itself. make outsized claims about the privacy risks associated with new technologies. Those claims then filter through the news media to policymakers and the public, causing frenzies of consternation before cooler heads prevail, people come to understand and appreciate innovative new products and services, and everyone moves on. Call it the “privacy panic cycle.” Dire warnings about the privacy risks associated with new technologies routinely fail to materialize, yet because memories fade, the cycle of hysteria continues to repeat itself. Unfortunately, the privacy panic cycle can have a detrimental effect on innovation. First, by alarming consumers, unwarranted privacy concerns can slow adoption of beneficial new technologies. For example, 7 out of 10 consumers said they would not use Google Glass, the now discontinued wearable head-mounted device, because of privacy concerns.1 Second, overwrought privacy fears can lead to ill-conceived policy responses that either THE INFORMATION TECHNOLOGY & INNOVATION FOUNDATION | SEPTEMBER 2015 PAGE 1 purposely hinder or fail to adequately promote potentially beneficial technologies.
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