DOCSLIB.ORG

Mobile TV As a Web Application

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Mobile TV As a Web Application Mobile TV as a Web Application Mobile Web 2.0 - a new application framework for interactive Mobile TV PER-ERIK SVENSSON KTH Information and Communication Technology Master of Science Thesis Stockholm, Sweden 2007 COS/CCS 2007-21 Mobile TV as a Web Application Mobile Web 2.0 - a new application framework for interactive Mobile TV PER-ERIK SVENSSON Master’s Thesis at KTH ICT/COS and Ericsson Research Academic supervisor and examiner: Professor Gerald Q. Maguire Jr. Company supervisor: Stefan Andersson, Ericsson Research Abstract The existing advanced web browsers in today’s mobile phones open up the door for mobile web applications. By using standard web technologies, a web page can be crafted to mimic the behavior of a normal application. The purpose of this master’s thesis has been to look at web application development for mobile phones in general and to implement a web-based Mobile TV client to determine whether it would be a viable alternative to existing clients based on other technologies. The advantages are the same as for any other web application: 1) the user avoids the hassle of installing an application and will always run the latest version, 2) developers benefit from the browser’s ability to render generic content, and 3) it is believed that the differences between browser implementations are less than in other environments in which an application would run, for example Java or operating system specific environments. ii Sammanfattning Mobil-TV som Webbapplikation De avancerade webbläsare som redan idag finns tillgängliga på nyare mobiltelefoner har gjort det möjligt att skapa mobila webbapplikationer. Genom användandet av befintlig webbteknik kan en webbsida utformas på ett sådant sätt att den uppträder som en vanlig applikation. Syftet med det här examensarbetet har varit att titta på webbutveckling för mobiltelefoner i allmänhet samt att implementera en webbaserad MobilTV-klient för att avgöra hurivida en sådan lösning skulle kunna utgöra ett alternativ till redan existerande klienter baserade på andra teknologier. Fördelarna antas vara desamma som för andra webbapplika- tioner: 1) användaren slipper installera ett program och kommer alltid att köra den senaste versionen, 2) utvecklingen gynnas av webbläsarens förmåga att rendera godtyckligt innehåll och 3) skillnaderna mellan olika webbläsarimplementationer anses vara mindre i jämförelse med andra miljöer i vilka en applikation körs, till exempel Java- eller operativsystemspecifika. iii Acknowledgements First of all, I would like to thank Professor Gerald Q. Maguire Jr. for agreeing on being the examiner and academic supervisor of this thesis and for the valuable comments and corrections, carried out with the broad knowledge and patience that is to be expected from him. Further, I would like to thank everyone at Ericsson giving me important feedback, most notably Stefan Andersson, Clinton Priddle, and Torbjörn Einarsson. Cristian Norlin provided me with the graphical user interface design and much of the graphics, for which I am grateful. iv Contents 1 Introduction 1 1.1 Mobile TV . 1 1.1.1 Mobile TV in cellular networks . 2 1.1.2 Broadcast Mobile TV . 3 2 Mobile web development 4 2.1 HTML . 4 2.2 Cascading Style Sheets . 4 2.3 JavaScript . 5 2.4 Data exchange formats . 6 2.4.1 XML . 6 2.4.2 JSON . 6 2.5 SVG.................................... 7 2.6 Flash . 7 2.7 XHTML . 7 2.8 HTML5 . 8 2.9 WAP.................................... 8 3 Mobile web browsers 9 3.1 Netfront . 9 3.2 Opera Mobile . 12 3.3 Nokia web browser . 13 3.4 Others . 13 3.4.1 Minimo . 13 3.4.2 Pocket Internet Explorer . 14 4 Implementation 15 4.1 Background . 15 4.2 Graphical User Interface . 16 4.3 User input control . 25 4.4 Client-server communication . 26 4.5 Interactivity . 28 5 Evaluation 30 v 5.1 Functionality . 30 5.2 Performance . 31 6 Conclusions and future work 33 Bibliography 35 vi Chapter 1 Introduction Today the Internet is synonymous with the Web for a lot of people. Applications that were previously downloaded or bought as hard-copies and installed natively, are being replaced with web-based alternatives with similar or better functionality. One of the best examples of this is perhaps web-based email clients, where many users depend solely on these services for their email and have been doing so for years. Some of these users have never used any other interface to access, manage and send email. As web browsers have improved, the possibilities have vastly improved for web developers to create services that look and behave much like their desktop counterparts. A driving force for the service providers has been the advantage of having advertising-financed applications, as advertisements on the web are generally more accepted than intrusive adware programs. Web browsers for mobile phones have just recently improved but are still lagging in functionality in comparison with desktop browsers, in part because of the limitations of the phones themselves. However, this is rapidly changing and there are already retail phones available that are equipped with browsers suitable for web application development. This first part of this thesis examines the aspects of web development in general, focusing specifically on mobile phone browsers, with the specific goal of the implementation of a Mobile TV client in mind. The second part describes such an implementation, followed by an evaluation and comparison to Mobile TV clients based on other technologies. 1.1 Mobile TV Mobile TV is believed to be the most successful 3G service with, as early as 2004, a 50% adoption rate in South Korea and an expected adoption rate of 10% for 2007 in Western Europe [1]. But, as noted by Carlsson and Walden, the success of Mobile TV will eventually depend on the content provided being attractive enough to retain a large user base [2]. 1 CHAPTER 1. INTRODUCTION The term Mobile TV is used to describe almost anything that involves the reception and playback of video content on a mobile device. The various technologies used can be categorized into three different groups. The first is unicast streaming, which is the only technology today that is commercially available on a large scale. Unicast streaming Mobile TV involves streaming of video content over existing cellular networks to handheld devices using a separate stream for each device. Another approach to Mobile TV is that of using the existing radio network to stream content to several devices at the same time in a multicast fashion, maintaining a single stream for each channel. A technology for this is Multimedia Broadcast Multicast Service (MBMS), which will be available to the general public in 2008. The third group consists of different, but similar, technologies for broadcasting Mobile TV using a separate radio network specially designed for TV broadcasting to portable devices. We will consider each of the technologies for Mobile TV used in cellular networks and broadcast networks in a section of its own. 1.1.1 Mobile TV in cellular networks Unicast streaming Traditionally, Mobile TV has been delivered via unicast streaming to a Real Time Streaming Protocol (RTSP) -capable player built in to the mobile phone. Usually, the links to the content are provided by the operator on a web (or WAP) portal. The next generation of Mobile TV for receiving unicast streaming consists of J2ME applications specially designed for this purpose. They usually offer added value in the form of Electronic Program Guides (EPGs) and interactivity such as voting, chatting, etcetera. The downside of this approach is that users need to download and install the program as well as any subsequent updates. Because of Java’s security model the application also needs to be cryptographically signed and the user has to give his approval of the certificate and grant or deny the application access to the Internet. MBMS Multimedia Broadcast Multicast Service (MBMS) is an extension of existing third generation (3G) radio networks to be able to broadcast from a single point to multiple receivers via multicast. In contrast to technologies such as DVB-H and T-DMB, an uplink channel will be readily available. There are currently ongoing MBMS trials and the technology will be available to the general public as soon as operators have upgraded their base stations and MBMS capable handsets have been rolled out. This is expected to happen in 2008. MBMS is standardized within the 3rd Generation Partnership Project (3GPP). 2 CHAPTER 1. INTRODUCTION 1.1.2 Broadcast Mobile TV DVB-H, T-DMB, and MediaFlo There are three main competing methods of delivering Mobile TV by means of broadcasting over a separate radio network [3], in a similar fashion that ordinary digital TV is broadcast. In fact, the Digital Video Broadcasting, Handheld (DVB-H) standard is based on the commonly used DVB-T (T for Terrestrial) standard used to provide homes all over the world with digital television. DVB-H has been standardized by the European Telecommunications Standards Institute (ETSI) and it is being pushed by several companies, especially Nokia. Since it uses a separate radio network, operators need to acquire new licenses to operate in that spectrum or to partner with those who do have such licenses. In addition to telecom operators, many others are interested in broadcasting Mobile TV, which could lead to a battle for the few licenses that will be handed out. The regulations differ from country to country. In some countries it may not be possible for a telecommunications operator to acquire such a license. The closest competitor to DVB-H is Terrestrial Digital Multimedia Broadcast (T-DMB) based on Digital Audio Broadcasting (DAB) radio and developed by a group of South Korean companies. The spectrum license regulations may be even harder for T-DMB, for example in the UK 80% of the DAB spectrum has to be used for audio broadcasting [4].
Load more

Recommended publications
  • Aplicaciones Enriquecidas Para Internet: Estado Actual Y Tendencias
    Universidad de San Carlos de Guatemala Facultad de Ingeniería Escuela de Ciencias y Sistemas APLICACIONES ENRIQUECIDAS PARA INTERNET: ESTADO ACTUAL Y TENDENCIAS Miguel Alejandro Catalán López Asesorado por la Inga. Erika Yesenia Corado Castellanos de Lima Guatemala, enero de 2012 UNIVERSIDAD DE SAN CARLOS DE GUATEMALA FACULTAD DE INGENIERÍA APLICACIONES ENRIQUECIDAS PARA INTERNET: ESTADO ACTUAL Y TENDENCIAS TRABAJO DE GRADUACIÓN PRESENTADO A JUNTA DIRECTIVA DE LA FACULTAD DE INGENIERÍA POR MIGUEL ALEJANDRO CATALÁN LÓPEZ ASESORADO POR LA INGA. YESENIA CORADO CASTELLANOS DE LIMA AL CONFERÍRSELE EL TÍTULO DE INGENIERO EN CIENCIAS Y SISTEMAS GUATEMALA, ENERO DE 2012 UNIVERSIDAD DE SAN CARLOS DE GUATEMALA FACULTAD DE INGENIERÍA NÓMINA DE JUNTA DIRECTIVA DECANO Ing. Murphy Olympo Paiz Recinos VOCAL I Ing. Enrique Alfredo Beber Aceituno VOCAL II Ing. Pedro Antonio Aguilar Polanco VOCAL III Ing. Miguel Ángel Dávila Calderón VOCAL IV Br. Juan Carlos Molina Jiménez VOCAL V Br. Mario Maldonado Muralles SECRETARIO Ing. Hugo Humberto Rivera Pérez TRIBUNAL QUE PRACTICÓ EL EXAMEN GENERAL PRIVADO DECANO Ing. Murphy Olympo Paiz Recinos EXAMINADOR Ing. Juan Álvaro Díaz Ardavin EXAMINADOR Ing. Edgar Josué González Constanza EXAMINADOR Ing. José Ricardo Morales Prado SECRETARIO Ing. Hugo Humberto Rivera Pérez HONORABLE TRIBUNAL EXAMINADOR En cumplimiento con los preceptos que establece la ley de la Universidad de San Carlos de Guatemala, presento a su consideración mi trabajo de graduación titulado: APLICACIONES ENRIQUECIDAS PARA INTERNET: ESTADO ACTUAL
    [Show full text]
  • An Architecture of Mobile Web 2.0 Context-Aware Applications in Ubiquitous Web
    JOURNAL OF SOFTWARE, VOL. 6, NO. 4, APRIL 2011 705 An Architecture of Mobile Web 2.0 Context-aware Applications in Ubiquitous Web I-Ching Hsu Department of Computer Science and Information Engineering National Formosa University 64, Wenhua Rd., Huwei Township, Yunlin County 632, Taiwan [email protected] Abstract—The rapid development of the wireless an uniformly access to cope with the heterogeneous communication technologies, including wireless sensors, effects, including various context presentation, context intelligent mobile devices, and communication protocols, information, mobile device constraints, and context has led to diverse mobile devices of accessing various middleware [4]. To allow interoperability among the context-aware systems. Existing context-aware systems only various context-aware systems and mobile devices, a focus on characterize the situation of an entity to exhibit the advantage of contextual information association. The common standard is needed to uniformly access context contextual information can represent semantic implications information provided via a fundamental infrastructure. to provide decidable reasoning services, but it has no The Web 2.0 technologies provide a catalytic solution to mechanism to facilitating the interoperability and this problem. reusability among heterogeneous context-aware systems and Within the last two to three years, the Internet has various mobile devices. This study addresses these issues greatly changed our way of sharing resources and developing a Multi-layer Context Framework (MCF) that information. As well known, Web 2.0 is recognized as integrates Web 2.0 technologies into context-aware system the next generation of web applications proposed by T. for supporting ubiquitous mobile environment. The O’Reilly [5].
    [Show full text]
  • Web & Mobile Security
    WEB & MOBILE SECURITY KNOWLEDGE AREA (DRAFT FOR COMMENT) AUTHOR: Sascha Fahl – Leibniz University EDITOR: Emil Lupu – Imperial College London © Crown Copyright, The National Cyber Security Centre 2019. Following wide community consultation with both academia and industry, 19 Knowledge Areas (KAs) have been identified to form the scope of the CyBOK (see diagram below). The Scope document provides an overview of these top-level KAs and the sub-topics that should be covered under each and can be found on the project website: https://www.cybok.org/. We are seeking comments within the scope of the individual KA; readers should note that important related subjects such as risk or human factors have their own knowledge areas. It should be noted that a fully-collated CyBOK document which includes issue 1.0 of all 19 Knowledge Areas is anticipated to be released in October 2019. This will likely include updated page layout and formatting of the individual Knowledge Areas. Web and Mobile Security Sascha Fahl September 2019 INTRODUCTION The purpose of this Knowledge Area is to provide an overview of security mechanisms, attacks and defences in modern web and mobile ecosystems. This overview is intended for use in academic courses in web and mobile security, and to guide industry professionals who are interested in an overview of web and mobile security. Web and mobile security have a long history, and their impact on overall information security is tremendous due to the sheer prevalence of web and mobile applications. Covering both web and mobile security, this Knowledge Area emphasises the intersection of their security mechanisms, vul- nerabilities and mitigations.
    [Show full text]
  • Multimedia Messaging Service : an Engineering Approach To
    Multimedia Messaging Service Multimedia Messaging Service An Engineering Approach to MMS Gwenael¨ Le Bodic Alcatel, France Copyright 2003 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries): [email protected] Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to [email protected], or faxed to (+44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Other Wiley Editorial Offices John Wiley & Sons Inc., 111 River Street, Hoboken, NJ 07030, USA Jossey-Bass, 989 Market Street, San Francisco, CA 94103-1741, USA Wiley-VCH Verlag GmbH, Boschstr. 12, D-69469 Weinheim, Germany John Wiley & Sons Australia Ltd, 33 Park Road, Milton, Queensland 4064, Australia John Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop #02-01, Jin Xing Distripark, Singapore 129809 John Wiley & Sons Canada Ltd, 22 Worcester Road, Etobicoke, Ontario, Canada M9W 1L1 Wiley also publishes its books in a variety of electronic formats.
    [Show full text]
  • EMERGING TECHNOLOGIES Making the Web Dynamic: DOM and DAV
    Language Learning & Technology January 2004, Volume 8, Number 1 http://llt.msu.edu/vol8num1/emerging/ pp. 8-12 EMERGING TECHNOLOGIES Making the Web Dynamic: DOM and DAV Robert Godwin-Jones Virginia Comonwealth University Five years ago, in the January, 1998, issue of LLT, I wrote a column on Dynamic Web Page Creation, discussing options for Web interactivity and bemoaning incompatibilities among browsers. In the current column we will explore what has changed since 1998, new options that have arrived, and where we are with standards implementation. Scripting Transformations: CSS and the DOM Five years ago, "Cascading Style Sheets" (CSS) were just beginning to be used in designing Web pages; the specifications for CSS 1 were at that point about a year old. Since then, CSS Level 2 (May, 1998) is an approved recommendation (by the W3C), and CSS Level 3 modules have been issued as working drafts or candidate recommendations. More significant than the W3C activity is the fact that CSS has become the most widely used method for formatting Web pages. This development has only been possible because of CSS support in Web browsers. Beginning with the 5th generation browsers (Internet Explorer 5, Netscape 6, Opera 5), support for CSS 1 has been sufficiently robust and consistent to encourage developers of HTML authoring tools to incorporate CSS support. A helpful development that has served to encourage more wide-spread deployment of CSS has been the push to provide more accessible Web pages. Accessibility to users with special needs is much easier to code in a consistent and machine-readable fashion using CSS than in traditional HTML formatting, often built around the use of tables for formatting.
    [Show full text]
  • High Performance, Federated, Service-Oriented Geographic Information Systems
    High Performance, Federated, Service-Oriented Geographic Information Systems Ahmet Sayar Submitted to the faculty of the University Graduate School in partial fulfillment of the requirements for the degree Doctor of Philosophy in the Department of Computer Science, Indiana University February 2009 Accepted by the Graduate Faculty, Indiana University, in partial fulfillment of the requirements for the degree of Doctor of Philosophy. Doctoral Committee ________________________________ Prof. Geoffrey C. Fox (Principal Advisor) ________________________________ Prof. Randall Bramley ________________________________ Prof. Kay Connelly ________________________________ Prof. Yuqing (Melanie) Wu February 2, 2009 ii © 2009 AHMET SAYAR ALL RIGHTS RESERVED iii Acknowledgements This dissertation has been achieved with the encouragement, support, and assistance I received from many remarkable people. I would like to offer my sincere gratitude to them. First of all, I would like to thank my advisor Prof. Geoffrey C. Fox for his support, guidance and an exceptional research environment provided by him along the way of this endeavor. I deeply appreciate how much he contributed with his keen insight and extensive experience. His advice was always invaluable contribution to my academic life. I would also like to thank the members of the research committee for generously offering time, support, guidance and good will throughout the preparation and review of this dissertation. I am very thankful to Prof. Randall Bramley for his suggestions and remarkable inspiration, Prof. Kay Connelly and Prof. Yuqing (Melanie) Wu for their constructive comments, kindnesses and keen intellects. I want to thank all members of Community Grids Lab for the priceless moments that we shared together. I have had great pleasure of working with these wonderful people.
    [Show full text]
  • Mobile Banking Frequently Asked Questions How Much Does This Service Cost?
    Mobile Banking Frequently Asked Questions How much does this service cost? There is currently no charge associated with the service. However, there may be charges associated with text messaging and data usage on your phone. Check with your wireless phone carrier for more information. Is it secure? Yes, the mobile banking service utilizes best practices from online banking, such as HTTPS, 128-bit SSL encryption, PIN, or password access and application time-out when your phone is not in use. Only the phones that you personally enroll in the service can access your accounts. In addition, no account data is ever stored on your phone. And in the event your phone is lost or stolen, the service can be immediately disabled by either going online to the Mobile Banking enrollment website or calling us. Do I need a text message or data plan? Yes, a text messaging and/or data plan is typically needed, as data usage can become expensive without them. Please check with your wireless carrier for more information. I'm not enrolled for online banking. What mobile carriers are supported? The Norrymobile banking app can be accessed through the following carriers: AT&T, Sprint, Verizon, T- Mobile, and any of their supported carriers. Can I still use this? You must first enable your bank account(s) for online banking before using mobile. What is Activation? Activation is a one-time process that helps ensure your security. After you enroll a phone, you will receive an activation code which will be required to begin using Text or Mobile Banking on your device.
    [Show full text]
  • Critical Mass the Worldwide State of the Mobile Web
    Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 Critical Mass: The Worldwide State of the Mobile Web Introduction Key Takeaways It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly • The US, UK and Italy are leaders in mobile Internet turning to mobile phones. penetration. 15.6 percent of mobile subscribers in the US, 12.9 percent of subscribers in the UK and 40 million mobile subscribers in the US, plus millions more 11.9 percent in Italy actively use the mobile Internet across Europe and Asia, surf the web through a mobile phone each month—checking email, exploring their social • We believe mobile Internet has reached a critical networks, making bank transactions and engaging in other mass as an advertising medium in the US. As of web activities right from their hands. May 2008, there were 40 million active users of the mobile Internet in the US, with individual sites that How has mobile Internet so quickly become part of the attract millions of unique users. This provides consumer media experience for millions? Through a scalable marketing potential with demographic confluence of essential factors in mobile Internet adoption breadth. and use, mobile Internet reached a critical mass this year, offering a large and diverse enough base of users to • Unlimited data packages are an important part of support large-scale mobile marketing efforts. the growth of the mobile Internet and are increasingly popular with US consumers. Today 14 percent of US wireless subscribers have unlimited data packages, and 50 percent of data users say they would prefer to have such a package.
    [Show full text]
  • Mobile Web Design This Webinar Is Presented by W3C to the Web Community As Part of an EU IST Project (3Gweb)
    Mobile Web Design This webinar is presented by W3C to the Web community as part of an EU IST project (3GWeb). The content of this webinar does not necessarily represent the official position of the W3C, or the position of any of the W3C members or W3C’s host institutions. (Lawyer says ‘Hi’!) 2 © MMVI Cameron Moll. This document is available under the W3C Document License. You are... Experienced with XHTML/CSS. Familiar with good markup techniques. Unsure about this “mobile web thing”. 3 © MMVI Cameron Moll. This document is available under the W3C Document License. Legacy 1910 5 © MMVI Cameron Moll. This document is available under the W3C Document License. “Pocket watches provide the closest historical parallel to the remarkable rise of the mobile phone.” —Jon Agar, Constant Touch 6 © MMVI Cameron Moll. This document is available under the W3C Document License. Staggering Numbers 1996 GSM phones in 103 countries 2000 10 million i-mode users (Japan) 2002 1 billion mobile phone users worldwide 2009 3 billion mobile phone users worldwide 7 © MMVI Cameron Moll. This document is available under the W3C Document License. UK More mobile phones than humans... 8 © MMVI Cameron Moll. This document is available under the W3C Document License. Quandary Reader Poll Highly scientific, statistically significant (not really!) 10 © MMVI Cameron Moll. This document is available under the W3C Document License. ~400 Participants 159 Unique handsets (Motorola RAZR, Palm Treo 650, Sony Ericsson K750i / K700i / T610, Nokia 6230...) 19 Manufacturers 44 Countries 11 © MMVI Cameron Moll. This document is available under the W3C Document License.
    [Show full text]
  • Comparative Studies of 10 Programming Languages Within 10 Diverse Criteria Revision 1.0
    Comparative Studies of 10 Programming Languages within 10 Diverse Criteria Revision 1.0 Rana Naim∗ Mohammad Fahim Nizam† Concordia University Montreal, Concordia University Montreal, Quebec, Canada Quebec, Canada [email protected] [email protected] Sheetal Hanamasagar‡ Jalal Noureddine§ Concordia University Montreal, Concordia University Montreal, Quebec, Canada Quebec, Canada [email protected] [email protected] Marinela Miladinova¶ Concordia University Montreal, Quebec, Canada [email protected] Abstract This is a survey on the programming languages: C++, JavaScript, AspectJ, C#, Haskell, Java, PHP, Scala, Scheme, and BPEL. Our survey work involves a comparative study of these ten programming languages with respect to the following criteria: secure programming practices, web application development, web service composition, OOP-based abstractions, reflection, aspect orientation, functional programming, declarative programming, batch scripting, and UI prototyping. We study these languages in the context of the above mentioned criteria and the level of support they provide for each one of them. Keywords: programming languages, programming paradigms, language features, language design and implementation 1 Introduction Choosing the best language that would satisfy all requirements for the given problem domain can be a difficult task. Some languages are better suited for specific applications than others. In order to select the proper one for the specific problem domain, one has to know what features it provides to support the requirements. Different languages support different paradigms, provide different abstractions, and have different levels of expressive power. Some are better suited to express algorithms and others are targeting the non-technical users. The question is then what is the best tool for a particular problem.
    [Show full text]
  • Apps and Mobile Web
    IAB Mobile Marketing Center of Excellence Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin 16 December 2014 Agenda • Introduction • Where Mobile Users Spend Their Time • Explaining the “App Gap” • Search and Social are the Mobile “Front Door” for Web Content 1 Introduction Mobile internet use is divided into two modes: browsing the mobile web and using mobile applications (“apps”). Many kinds of content or service can be provided or accessed equally well via either app or mobile web; however, some are available exclusively via one or the other. Media companies, agencies, and marketers face some confusion regarding whether they should focus their strategies predominantly on apps or mobile web. At the simplest level, many measurement firms report that mobile internet usage gravitates very heavily toward mobile apps, and so a naïve view emerges that apps have somehow “won,” and that mobile web is unimportant. This overlooks the important role mobile websites play in people’s total mobile internet experiences. In practice, in daily use of the mobile internet, consumers make use of both apps and mobile browsing, trading off based on expediency and personal preference. To investigate the question of browsing versus using mobile apps, the IAB commissioned Harris Poll to survey over 2,000 U.S. adults about their views on apps and mobile websites, and how they find and share both apps and websites that they access on their smartphones. The survey was conducted online in December, 2014. Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, 2 December 12-16, 2014.
    [Show full text]
  • Libraries and Mobile Technologies
    On the Move with the Mobile Web: Libraries and Mobile Technologies Ellyssa Kroski http://www.ellyssakroski.com Kroski, Ellyssa On the Move with the Mobile Web: Libraries and Mobile Technologies Chapter One: What is the Mobile Web?............................................................................................3 The Mobile Web Defined.............................................................................................................. 3 Who Are the Early Adopters? ....................................................................................................... 3 What Are People Doing with Their Mobile Devices? .................................................................. 4 Benefits of the Mobile Web .......................................................................................................... 6 Mobile Web Challenges ................................................................................................................ 6 Mobile Web Resources & Reports................................................................................................ 7 Notes ............................................................................................................................................. 8 Chapter 2: Mobile Devices ............................................................................................................. 10 Mobile Phone Devices ................................................................................................................ 10 Mobile Phone Manufacturers.......................................................................................................11
    [Show full text]