Liu X. Q., Ang B. W. and Ong H. L. (1992) The application of Original article the Divisia index to the decomposition of changes in industrial energy consumption. The Energy Journal, 13(4), The Use of Ethnobotanical Landscape to Revitalize Rural Communities: Learning from 161-177, (in English). Todmorden, England, Past and Present Wang L. (2003) Analysis on the CO2 Emissions of China. Annals, Public Policy Studies, Vol.6, 159-175, (in Japanese). Sofia M. PENABAZ-WILEY*, Isami KINOSHITA* Wang P. (2011) Analysis of CO2 emissions in each region of China. Journal of economic sciences, 14(2), 133-148, (in Japanese). Abstract:This study aims to analyze one method in current usage helping small suburban or Yanagisawa M. (2004) CO2 emission factor for urban transport rural communities to not only survive, but thrive, specifically through strategic landscape system in China. Proceedings of the Symposium of Global incorporation and use of ethnobotanical (ETB) native to or adopted by the area. We Environment, Vol.12, 23-28, (in Japanese) focus on the Incredible Edible (IE) movement in Todmorden, England as a successful case Zhang H. (2003) China’s Economic Development and using ETB landscape, and reviewed positive changes over nine years. We also study how Energy-Environmental Problems - Multi-regional and widely and when the IE method has spread. Methodology includes interviews, multimedia Multi-sectoral Economic Analysis, Keisuisha, Hiroshima, literature review, and trend analysis. Methodology and keywords used in the IE system are 308pp. discussed, and are based upon a few basic ideas to create a sustainable community-landscape system. Our results show that people in the economically depressed rural zone of Todmorden desired change, but were hesitant to do so. Our study’s main findings are that independent global media can have a deep effect on grassroots movements, and that, compared with the lack of it, the use of ETB landscape when incorporated into community planning and activities can have deeply positive sociological and environmental effects, including heritage preservation and . Key Words: ethnobotany, traditional knowledge, heritage, sustainability, planning

peri-urban (Mok et al., 2013; Nicolin, INTRODUCTION 2017), and how one community has prevailed in creating a new healthy socio-ecological system for Sustainable Communities are UN Sustainable the area. Socio-ecological systems are resilient and Development Goal (SDG) No. 11. However, adaptive communities bound by a specific sustainable communities are not currently the ecosystem, that are faced with complex changes norm even in developed countries (UN General and outside forces (Folke, 2006). Assembly, 2015). Due in part to a series of The Incredible Edible (IE) movement, an edible economic disasters within the past 30 years, small urban greening system, began in Todmorden, in communities in particular suffer due to a lack of Calderdale County of West Yorkshire, England and the integrated support systems of large urban is attributed to improving the socioeconomic areas, thus people leave their rural homes and situation there over the past nine years migrate to urbanized areas, aiming for economic (Thompson, 2012). During that time, the stability. Various methods are being employed to movement has spread to over 120 communities in bring up the economies of rural and suburban the United Kingdom and 700 worldwide (Adams et communities (Briedenhann and Wickens, 2004; al., 2013; Chabay et al., 2015). Although articles Van der Ploeg et al., 2000). Although most studies have been written about Todmorden’s IE, none of focus on developing countries, this study focuses them have made a systematic comparison of past on areas of depression and unsustainable and present Todmorden, none have been found communities in developed countries’ urban and focusing on the incorporation and evolution of

* Graduate School of , Chiba University

Journal of Environmental Information Science 2017-2 25 heritae there, and none were ond to hae reest ein kindness thohtlness to others This study reveals what changes can help and Table ethods for data collection, including stdied the actiity o edia on the rowth o the and the landscape people cae to the irst hinder towns regarding sustainability, especially site visits, personal communications, rassroots oeent internationally In this stdy, eetin, and IET was created Now, st nine with regard to edible or medicinal ethnobotanical literature review, by order of occurrence. E a wide ariety o sorces, incldin traditional years later, Todorden thries with eaer tre plants. e analye what happened in Todmorden email correspondence, Int. interview, Tod reerences, aid in clariyin how these chanes residents, and thosands o torists coin to see between and , and compare the past to Todmorden. occrred the IE syste they hae created Warhrst and the present Todmorden to find similarities, ata Interviewee collection ey topics ate This stdy has two ais ne is that it collects oson, There are seeral other oeents differences and notable changes. e hypothesied ction method and analyes the dierences etween a conity occrrin worldwide, incldin low ood, which that the method used in IE is possibly beneficial to IET, IE etwor urrently IE not yet eployin this sstainale deelopent spports local ood traditions and conteracts ast similar communities worldwide, due to the Email Estelle rown, imited, plants, correspon edia ead of ethod in coparin aspects o the Todorden ten ood liestyles, Transition Towns, which similarities in sie, and their perceived distance references, dence IET E years ago, with today’s IE Todmorden IET The encorae selsiciency in econoics, enery, from urban areas. demographics, global activity other ai is to analye the spread o the IE and other areas , artoTale, which prootes Email ary lear, oeent worldwide y collectin and analyin the se o local arsorced ood in local . ETO correspon IE etwor hair of IET dence E the relationships o local and loal eents restarants and schools , other speciic local ite isit Observation Todmorden srrondin peaks o rowth oeents Nicolin, , and a rowin eneral The method used to study IE was a focused investigation of the reen oute , ite isit area, interviews, IE Todorden is a town aot intes ro oeent in consciosness towards ran ethnography, defined as a such by its shortterm Tour, Town a.m. tour observation visit, p.m. anchester, Enland y train years ao the aricltre in deeloped contries ok et al, site visits, counterbalanced by collecting a large and IE historical resentation, bacground. ain sorce o incoe or ost residents, a steel amount of data offsite including personal Int. IE etwor, IET ill, went ankrpt, leain ost withot a The conity deelopent ethod eployed communications noblauch, and digital resenta principles, ary lear tion p.m. eans o akin a liin Todorden was deeply y IE in Todorden inoles the se o data oward, as well as other sources, with bacground, history Tour Estelle rown aected when this ain sorce o wealth sddenly ethnootany ET in the landscape ccordin to the aim of triangulation ic, conducted IET system, history, Interview Int., tour of goals, achievements p.m. disappeared, coponded with an increasinly arios sorces ennett, ord, over a two year period. These methods are reen oute leak loal econoy nce the sorce o lielihood arshrer, chltes and eis, , ET delineated in Table . The ualitative research hanges in Tod. interviewees Interview since IET began, shop owner, IET – was one, the conity ond itsel in econoic is the stdy o how hans interact with plants It method was chosen due to the comple nature of usage of the volunteer, and p.m. shock In , the desperate sitation had is a coponent o cltral heritae and a or o the study focus, allowing an indepth study rather landscape boutiue cler ite isit Interviews, further , reached critical leels people were leain, Traditional nowlede T T is deined as the than a limited review of previous literature or ite isit Todmorden investigation of the p.m. Int., entral sinesses were ailin, there was criinal perspecties and knowlede that hae deeloped traditional study, which would have limited the area p.m. Tod. visit actiity coonly occrrin in plic places, and oer tie or sin local resorces erkes et al, research to a few sources of information. ata was interviewees hanges in Tod se herb shop cler no one wanted to send their children to school and ET plants are sch ecase o the the input into icrosoft Ecel and organied by date of of IE plants for p.m., restaurant Interview business town , owner dairy there The town conformed to SDG 11’s parts 11.3, T associated with the lthoh in the past occurrence in icrosoft Ecel, then compared environment, auaponics site p.m. , , , a and N eneral ET was eclsiely deined or natie priitie against, and analyed with, other data sources for auaponics family immigration ssely, t this point, three eale peoples, it has epanded to encopass odern details using triangulation ic, for volunteer am arhurst, residents, a Warhrst, Estelle rown and ary an and the oerall han relationship accuracy. uring the course of data collection from IET system, history, at Tod. lear, athered arond a dinner tale and chltes and eis, oearto et al, , different sources, it came to be nown that the Interview goals, achievements Industrial changes, IE ooperative, p.m. conteplated the proles o their town and the incldin the relationships associated with movement had been spreading. In order to reveal methods hairounder proles o the world, and how they cold sole doesticated plants, sch as heirloo arieties more about this occurrence, the data was of IE Int. umbers of cases, Tanya all, IE Email oth They decided that one coon isse was that hae rown alonside cltre and landrace organied by date. demographics, etwor taff correspon additional reference ow IE, td. ood, and that in order to help oth their town and plants that hae eoled with cltres and in ecause there was a lac of clarity as to what dence materials about IE E a sstainale tre or all, creatin a syste o speciic toporaphies or centries Newton et al, eactly had happened in rance and in other eanichel rench IE, system Email erbillon, edile reenery, particlarly ethnootanical, etelinen et al, ecase places worldwide, the IE Network’s Tanya Wall , and cases of correspon ational member interated into the town syste iht work conities in rral areas hae eoled oer tie the national coordinator of the rench IE etwor, dence oordinator of communities. Warhrst and oson, The asic idea is copled with the land, there is a wealth o endeic eanichel erbillon, the boo Incredible ow IE rance E etails about dates, Incredible that edile and other sel plants or people and T associated with these plants that is crrently to row a evolution arhurst and obson, , numbers of IE , scholarly itera communities, papers, news , iodiersity are planted y olnteers in nelected, ein lost with these adin conities rlotte the IE website, and news from those years was ture activities, articles, eview nsed, or nstiiale landscapes within the and i ioine, aonte and Trapani, further studied. Through interviews, literature staeholders, websites, IE town nyone can harest ro the, the only inorini et al, review, and trend analysis, related results were landscape, etc. and other blogs

26 Journal of Environmental Information Science 2017-2 heritae there, and none were ond to hae reest ein kindness thohtlness to others This study reveals what changes can help and Table ethods for data collection, including stdied the actiity o edia on the rowth o the and the landscape people cae to the irst hinder towns regarding sustainability, especially site visits, personal communications, rassroots oeent internationally In this stdy, eetin, and IET was created Now, st nine with regard to edible or medicinal ethnobotanical literature review, by order of occurrence. E a wide ariety o sorces, incldin traditional years later, Todorden thries with eaer tre plants. e analye what happened in Todmorden email correspondence, Int. interview, Tod reerences, aid in clariyin how these chanes residents, and thosands o torists coin to see between and , and compare the past to Todmorden. occrred the IE syste they hae created Warhrst and the present Todmorden to find similarities, ata Interviewee collection ey topics ate This stdy has two ais ne is that it collects oson, There are seeral other oeents differences and notable changes. e hypothesied ction method and analyes the dierences etween a conity occrrin worldwide, incldin low ood, which that the method used in IE is possibly beneficial to IET, IE etwor urrently IE not yet eployin this sstainale deelopent spports local ood traditions and conteracts ast similar communities worldwide, due to the Email Estelle rown, imited, plants, correspon edia ead of ethod in coparin aspects o the Todorden ten ood liestyles, Transition Towns, which similarities in sie, and their perceived distance references, dence IET E years ago, with today’s IE Todmorden IET The encorae selsiciency in econoics, enery, from urban areas. demographics, global activity other ai is to analye the spread o the IE and other areas , artoTale, which prootes Email ary lear, oeent worldwide y collectin and analyin the se o local arsorced ood in local . ETO correspon IE etwor hair of IET dence E the relationships o local and loal eents restarants and schools , other speciic local ite isit Observation Todmorden srrondin peaks o rowth oeents Nicolin, , and a rowin eneral The method used to study IE was a focused investigation of the reen oute , ite isit area, interviews, IE Todorden is a town aot intes ro oeent in consciosness towards ran ethnography, defined as a such by its shortterm Tour, Town a.m. tour observation visit, p.m. anchester, Enland y train years ao the aricltre in deeloped contries ok et al, site visits, counterbalanced by collecting a large and IE historical resentation, bacground. ain sorce o incoe or ost residents, a steel amount of data offsite including personal Int. IE etwor, IET ill, went ankrpt, leain ost withot a The conity deelopent ethod eployed communications noblauch, and digital resenta principles, ary lear tion p.m. eans o akin a liin Todorden was deeply y IE in Todorden inoles the se o data oward, as well as other sources, with bacground, history Tour Estelle rown aected when this ain sorce o wealth sddenly ethnootany ET in the landscape ccordin to the aim of triangulation ic, conducted IET system, history, Interview Int., tour of goals, achievements p.m. disappeared, coponded with an increasinly arios sorces ennett, ord, over a two year period. These methods are reen oute leak loal econoy nce the sorce o lielihood arshrer, chltes and eis, , ET delineated in Table . The ualitative research hanges in Tod. interviewees Interview since IET began, shop owner, IET – was one, the conity ond itsel in econoic is the stdy o how hans interact with plants It method was chosen due to the comple nature of usage of the volunteer, and p.m. shock In , the desperate sitation had is a coponent o cltral heritae and a or o the study focus, allowing an indepth study rather landscape boutiue cler ite isit Interviews, further , reached critical leels people were leain, Traditional nowlede T T is deined as the than a limited review of previous literature or ite isit Todmorden investigation of the p.m. Int., entral sinesses were ailin, there was criinal perspecties and knowlede that hae deeloped traditional study, which would have limited the area p.m. Tod. visit actiity coonly occrrin in plic places, and oer tie or sin local resorces erkes et al, research to a few sources of information. ata was interviewees hanges in Tod se herb shop cler no one wanted to send their children to school and ET plants are sch ecase o the the input into icrosoft Ecel and organied by date of of IE plants for p.m., restaurant Interview business town , owner dairy there The town conformed to SDG 11’s parts 11.3, T associated with the lthoh in the past occurrence in icrosoft Ecel, then compared environment, farmer auaponics site p.m. , , , a and N eneral ET was eclsiely deined or natie priitie against, and analyed with, other data sources for auaponics family immigration ssely, t this point, three eale peoples, it has epanded to encopass odern details using triangulation ic, for volunteer am arhurst, residents, a Warhrst, Estelle rown and ary an and the oerall planthan relationship accuracy. uring the course of data collection from IET system, history, at Tod. lear, athered arond a dinner tale and chltes and eis, oearto et al, , different sources, it came to be nown that the Interview goals, achievements Industrial changes, IE ooperative, p.m. conteplated the proles o their town and the incldin the relationships associated with movement had been spreading. In order to reveal methods hairounder proles o the world, and how they cold sole doesticated plants, sch as heirloo arieties more about this occurrence, the data was of IE Int. umbers of cases, Tanya all, IE Email oth They decided that one coon isse was that hae rown alonside cltre and landrace organied by date. demographics, etwor taff correspon additional reference ow IE, td. ood, and that in order to help oth their town and plants that hae eoled with cltres and in ecause there was a lac of clarity as to what dence materials about IE E a sstainale tre or all, creatin a syste o speciic toporaphies or centries Newton et al, eactly had happened in rance and in other eanichel rench IE, system Email erbillon, edile reenery, particlarly ethnootanical, etelinen et al, ecase places worldwide, the IE Network’s Tanya Wall , and cases of correspon ational member interated into the town syste iht work conities in rral areas hae eoled oer tie the national coordinator of the rench IE etwor, dence oordinator of communities. Warhrst and oson, The asic idea is copled with the land, there is a wealth o endeic eanichel erbillon, the boo Incredible ow IE rance E etails about dates, Incredible that edile and other sel plants or people and T associated with these plants that is crrently to row a evolution arhurst and obson, , numbers of IE , scholarly itera communities, papers, news , iodiersity are planted y olnteers in nelected, ein lost with these adin conities rlotte the IE website, and news from those years was ture activities, articles, eview nsed, or nstiiale landscapes within the and i ioine, aonte and Trapani, further studied. Through interviews, literature staeholders, websites, IE town nyone can harest ro the, the only inorini et al, review, and trend analysis, related results were landscape, etc. and other blogs

Journal of Environmental Information Science 2017-2 27 perused and utaposed for both aims to research the book Incredible (), which documents how Tae Differences oer time Todmorden 1 and the previous Todmorden and current Todmorden, the town has changed and gives a general Sstainae De., Sorces for data in the comns to the IE Todmorden 1 Todmorden, prior to as well as associated global and local trends over framework for doing so in one’s own community. IE Defined eft. time. In the process of gathering data during this stud, ants hae een roght ac into the ormery a rra agrictra Incredie, p. i, , 3, 3, Site Sstainae commnity that were sed in the past. IE iage, t changed with Inperson interviews were done on two site visits. these categories headings were stressed aspects of natra ses them throgh panting and edcation to indstriaiation. eope wanted isit 1 , ersona ommnications , enironment spport the natra enironment, poinators improvement, but didn’t know ewspaper Schoary orna rd ,,13,1,1 On September 3 , 5, there were several importance to the organiation, repeatedl found in particar are a ey goa. how. artices , Thompson, 1 There was no conscios integration inperson interviews3,5) and a Todmorden site visit, evidence in different sources. Table was created y appying hsandry to the natra of iodierse systems within the enironment with endemic or ocay adapted iodiersity town, as we as no campaign for Incredie, p. i, Site isits 1 , an Incredible reen oute tour with founder b collecting them and then documenting how the ethnootanicas, they hae new opportnities awareness the possiiities of a reationship Interiews1,, ersona to thrie. ommnity memers are now Estelle Brown5) and a presentation on the had affected the town over the past nine ears. increase with ecoogica systems y oca ommnication aware of their reationships with the natra residents, resting in itte ) enironment. organiation and histor b ar lear . Another These headings are delineated below in uotes: awareness. This eyword has een an essentia part of site visit to Todmorden and interview with Pam “Sustainable natural environment” and “Kindness” Incredie, p. , 11, 1, , 1, , the moement. It is fndamenta to the eyword Site isit 1, IET esite1 arhurst5) and citiens and business owners was “Biodiversity: awareness & increase” were centra concept, and referred to freenty. “The Power of done on September th, 5). All interviewees essential goals strived towards b the organiation s aoe, this phrase is aso important to Small Actions” Incredie, p. i, , 3, TED Ta, the IE moement. are either volunteers or founders of the nonprofit from the beginning. ith a philosophical basis of ey hrase organiation IET, or own or work at businesses “Kindness” and “The power of small actions”, IE se of ethnootany and other pants for Incredie, p. i, 1, , 1, 1, and Ethnootanica free pic enefit. Traditiona pant ses are throghot, Site isits 1 , within one block of the Incredible reen oute. moved forward, and continues to epand, not onl andscape dispayed. eritage pants as we as pants Interiews,1, , ersona new to the ctre are gardened and sed. ommnications, There has been continued email correspondence within the communit, but worldwide b utiliing imited to rare eents ie yeary O (Teaching of the “Lost Arts” and old and Incredie, p. i, 1, Site isits 1 , Heritage & “Lost ctra grictra Show, or with IET and IE etwork staff (ow part of IE the technique of “Ethnobotanical landscape”, new traditions throgh eents and Interiews,, ogs,1 ersona Arts” smascae or otside grops ie ,,,3) andscape. ommnications Ltd.) over a period of two ears . which refers to landscaping with past, current, and aderdae eritage as. reent and nmeros commnityased Incredie, p.i, ewspaper eary Todmorden grictra ultimedia and traditional literature review of future culturall significant plants (hard, or Eents eents integrating siness, food and artice,1, aderdae wesite,, Show oer 1 years od various sources including books, ournals, phsical changes in space), and with the soft, or edcation. ogs,1, ersona commnications, “Three Spinning es, a wor together with the hep of ates documentaries, newspaper articles, and social planning, which is epressed b teaching of onteers. IE has integrated these parts of Incredie, p. i, Site isit 1 ommnity, commnity, increasing resiience and resentation,, Interiews1, government distributions was also done, beginning “Heritage and the ‘Lost Arts’, ancient traditions Edcation improing aity of ife. in . sing the oogle Search Engine for press that have been forgotten. “Events” are an Business” Incredie, p. 3 TED Ta, IET og and wesites, TED Ta, , nine isiiity wesite1, artices, oca and releases and news articles, and oogle Scholar for important wa of connecting what IET refers to as artices tside newspaper artices13,1,1,1 scholarl paper search, searches with the the “Three Spinning Plates: Community, Incredie, p. i, 3, oca and Empoy mass See opportnities to share the story Sometimes news stories, t not ationa ews1, Interiew, ersona keywords “Todmorden” and “Incredible Edible” Education & Business”, to the landscape and to media aot sstainae deeopment throgh IE. aot sstainae de. ommnications were made between anuar and ovember each other. With “Online visibility” and how IET ctions ow wor with goernment, t do not Incredie, p. i, 31, ersona Independent to . The IE blogs5,) and acebook page were “Employs mass media”, people outside and within as permission or get financia aid. ommnications, Goernment perused for relevant data. ocumentar films the town can learn more about the activities of the Geria panting as we as sanctioned Incredie, p. iiii, 11, 3, 3, 3, Site “Propaganda eope did not pant on pic and planting of ethnobotanicals occurs. “…don’t isits 1 , Interiews,, TED Ta, Planting” or negected priate and. found through the latter sources, including organization. “Actions Independent to wait for permission.” Schoary artices a, 13 ) Incredie, p. ii, Site isits 1 , Tomorrow emain () and the TE Talk Government”, including refusal to wait for Torism ee igh Thosands per year ow ot a torist town Interiews3,1, How e an Eat Our Landscapes ()), as well permission to plant has been an important part of Incredie, p. iiii, , 3, Site isits siness Increasing Decreasing 3,1, as their distribution dates, were included in the the way that IET conducted their “propaganda 1 , Interiews , ress reease igration from the town to There is immigration to the town Incredie, p. iiii, Site isit 1 Immigration other areas for wor, siness and accumulation of data. Information was collected planting”, which began as guerilla attrited to IE , Interiew3 etter edcation and arranged in a timeline based upon local and proects in the beginning, before the had the global events as well as peaks or changes in the support of the communit and the local hep participants ctiate a deep awareness of economicay depressed ones desired change, number of IE locations outside Todmorden. government. This support came as a result of these crrent reaity as something they hae created there was a feeing of hepessness de to the various efforts and the propaganda . instead of as something that eists otside of and conceied great effort and not nowing where to . ESLTS Positive results of IET activities have also been independent of them”. Or, as written in Incredie start, as we as of possiy going against the documented as increases in “Tourism level”, (p.53) as the IET ‘mantra’:… “‘action not words; we wishes of the goernment and commnity, that hanges within the town of Todmorden between “Business”, and “Immigration”. The following are not victims; and don’t wait for permission.” preented them from trying. rom arios and are outlined in Table . The subsections elucidate these ke points, results of .1 Ethnootanicas how heritage and pants mtimedia iteratre reiew, interiews and site categories in the left column of the table are which can be found which can be succinctl found are sed to increase interest in Todmorden isits, we now they wanted to conert the methods used b IET to obtain sustainable in this phrase from David Peter Stroh’s book, ests show that athogh the peope in this economic sitation to a sstainae one. They aso communit development, and can be referenced in Systems Thinking for Social Change: “the ke is to

28 Journal of Environmental Information Science 2017-2 perused and utaposed for both aims to research the book Incredible (), which documents how Tae Differences oer time Todmorden 1 and the previous Todmorden and current Todmorden, the town has changed and gives a general Sstainae De., Sorces for data in the comns to the IE Todmorden 1 Todmorden, prior to as well as associated global and local trends over framework for doing so in one’s own community. IE Defined eft. time. In the process of gathering data during this stud, ants hae een roght ac into the ormery a rra agrictra Incredie, p. i, , 3, 3, Site Sstainae commnity that were sed in the past. IE iage, t changed with Inperson interviews were done on two site visits. these categories headings were stressed aspects of natra ses them throgh panting and edcation to indstriaiation. eope wanted isit 1 , ersona ommnications , enironment spport the natra enironment, poinators improvement, but didn’t know ewspaper Schoary orna rd ,,13,1,1 On September 3 , 5, there were several importance to the organiation, repeatedl found in particar are a ey goa. how. artices , Thompson, 1 There was no conscios integration inperson interviews3,5) and a Todmorden site visit, evidence in different sources. Table was created y appying hsandry to the natra of iodierse systems within the enironment with endemic or ocay adapted iodiersity town, as we as no campaign for Incredie, p. i, Site isits 1 , an Incredible reen oute tour with founder b collecting them and then documenting how the ethnootanicas, they hae new opportnities awareness the possiiities of a reationship Interiews1,, ersona to thrie. ommnity memers are now Estelle Brown5) and a presentation on the had affected the town over the past nine ears. increase with ecoogica systems y oca ommnication aware of their reationships with the natra residents, resting in itte ) enironment. organiation and histor b ar lear . Another These headings are delineated below in uotes: awareness. This eyword has een an essentia part of site visit to Todmorden and interview with Pam “Sustainable natural environment” and “Kindness” Incredie, p. , 11, 1, , 1, , the moement. It is fndamenta to the eyword Site isit 1, IET esite1 arhurst5) and citiens and business owners was “Biodiversity: awareness & increase” were centra concept, and referred to freenty. “The Power of done on September th, 5). All interviewees essential goals strived towards b the organiation s aoe, this phrase is aso important to Small Actions” Incredie, p. i, , 3, TED Ta, the IE moement. are either volunteers or founders of the nonprofit from the beginning. ith a philosophical basis of ey hrase organiation IET, or own or work at businesses “Kindness” and “The power of small actions”, IE se of ethnootany and other pants for Incredie, p. i, 1, , 1, 1, and Ethnootanica free pic enefit. Traditiona pant ses are throghot, Site isits 1 , within one block of the Incredible reen oute. moved forward, and continues to epand, not onl andscape dispayed. eritage pants as we as pants Interiews,1, , ersona new to the ctre are gardened and sed. ommnications, There has been continued email correspondence within the communit, but worldwide b utiliing imited to rare eents ie yeary O (Teaching of the “Lost Arts” and old and Incredie, p. i, 1, Site isits 1 , Heritage & “Lost ctra grictra Show, or with IET and IE etwork staff (ow part of IE the technique of “Ethnobotanical landscape”, new traditions throgh eents and Interiews,, ogs,1 ersona Arts” smascae or otside grops ie ,,,3) andscape. ommnications Ltd.) over a period of two ears . which refers to landscaping with past, current, and aderdae eritage as. reent and nmeros commnityased Incredie, p.i, ewspaper eary Todmorden grictra ultimedia and traditional literature review of future culturall significant plants (hard, or Eents eents integrating siness, food and artice,1, aderdae wesite,, Show oer 1 years od various sources including books, ournals, phsical changes in space), and with the soft, or edcation. ogs,1, ersona commnications, “Three Spinning es, a wor together with the hep of ates documentaries, newspaper articles, and social planning, which is epressed b teaching of onteers. IE has integrated these parts of Incredie, p. i, Site isit 1 ommnity, commnity, increasing resiience and resentation,, Interiews1, government distributions was also done, beginning “Heritage and the ‘Lost Arts’, ancient traditions Edcation improing aity of ife. in . sing the oogle Search Engine for press that have been forgotten. “Events” are an Business” Incredie, p. 3 TED Ta, IET og and wesites, TED Ta, , nine isiiity wesite1, artices, oca and releases and news articles, and oogle Scholar for important wa of connecting what IET refers to as artices tside newspaper artices13,1,1,1 scholarl paper search, searches with the the “Three Spinning Plates: Community, Incredie, p. i, 3, oca and Empoy mass See opportnities to share the story Sometimes news stories, t not ationa ews1, Interiew, ersona keywords “Todmorden” and “Incredible Edible” Education & Business”, to the landscape and to media aot sstainae deeopment throgh IE. aot sstainae de. ommnications were made between anuar and ovember each other. With “Online visibility” and how IET ctions ow wor with goernment, t do not Incredie, p. i, 31, ersona Independent to . The IE blogs5,) and acebook page were “Employs mass media”, people outside and within as permission or get financia aid. ommnications, Goernment perused for relevant data. ocumentar films the town can learn more about the activities of the Geria panting as we as sanctioned Incredie, p. iiii, 11, 3, 3, 3, Site “Propaganda eope did not pant on pic and planting of ethnobotanicals occurs. “…don’t isits 1 , Interiews,, TED Ta, Planting” or negected priate and. found through the latter sources, including organization. “Actions Independent to wait for permission.” Schoary artices a, 13 ) Incredie, p. ii, Site isits 1 , Tomorrow emain () and the TE Talk Government”, including refusal to wait for Torism ee igh Thosands per year ow ot a torist town Interiews3,1, How e an Eat Our Landscapes ()), as well permission to plant has been an important part of Incredie, p. iiii, , 3, Site isits siness Increasing Decreasing 3,1, as their distribution dates, were included in the the way that IET conducted their “propaganda 1 , Interiews , ress reease igration from the town to There is immigration to the town Incredie, p. iiii, Site isit 1 Immigration other areas for wor, siness and accumulation of data. Information was collected planting”, which began as guerilla gardening attrited to IE , Interiew3 etter edcation and arranged in a timeline based upon local and proects in the beginning, before the had the global events as well as peaks or changes in the support of the communit and the local hep participants ctiate a deep awareness of economicay depressed ones desired change, number of IE locations outside Todmorden. government. This support came as a result of these crrent reaity as something they hae created there was a feeing of hepessness de to the various efforts and the propaganda gardens. instead of as something that eists otside of and conceied great effort and not nowing where to . ESLTS Positive results of IET activities have also been independent of them”. Or, as written in Incredie start, as we as of possiy going against the documented as increases in “Tourism level”, (p.53) as the IET ‘mantra’:… “‘action not words; we wishes of the goernment and commnity, that hanges within the town of Todmorden between “Business”, and “Immigration”. The following are not victims; and don’t wait for permission.” preented them from trying. rom arios and are outlined in Table . The subsections elucidate these ke points, results of .1 Ethnootanicas how heritage and pants mtimedia iteratre reiew, interiews and site categories in the left column of the table are which can be found which can be succinctl found are sed to increase interest in Todmorden isits, we now they wanted to conert the methods used b IET to obtain sustainable in this phrase from David Peter Stroh’s book, ests show that athogh the peope in this economic sitation to a sstainae one. They aso communit development, and can be referenced in Systems Thinking for Social Change: “the ke is to

Journal of Environmental Information Science 2017-2 29 want to maintain their heritage and share it but when to harvest, how to use, and other useful Warhurst and Dobson, . Being useful plants, such as names that fit their uses and distinctions, did not know how22) (Warhurst and Dobson, 20). information. Finally, another essential aspect of they often have important roles in nature for typical of ETBs guyen, , such as apple Before the advent of IET, there were few local, their activities includes involving all areas of sustaining not only humans, but other animals, cultivars “Dog’s Snout” for its shape, and “Flower largescale events other than the annual community in what is referred to by IET as the such as pollinators and birds, as well by of the Town” because it ages easily and becomes Agricultural Show, held for over 00 years now7,). “three spinning plates”: of Education, Community, increasing their numbers in a generous way, we dry and powdery Warhurst and Dobson, . In addition, even if people had wanted to have this and Business,2) (Warhurst, 202). Through can increase biodiversity in urbanized areas. IET’s Estelle Brown submitted photographs to kind of event more often, the plant ingredients application of the IE sustainable development Although various plants are used by the the authors of an heirloom variety, ‘White Soul’ might be rare or have to be bought, because the actions by IET volunteers, the town was able to do organization, including nonnatives – they use ig., in the Edimental edible ornamental IET landscape was nonedible, with no basis in the a drastic turnaround. Descriptions of the former what is obtainable – respect is given to heritage on ovember th, . It is a strawberry sharing of cultural heritage, and had no use other state are that there were “prickly plants” all plants and plants that would increase the local with white fruit, fruiting in winter. It is one of the than for esthetic purposes, as is normal in modern around the new hospital, there was none of the biodiversity and retain species and cultivars in eight cultivars of ragraria vesca in this particular townscapes, as they are chosen in terms of landscaping on the Incredible reen oute, and accordance with their motto of “kindness”. The garden, which is an alpine strawberry native to functionality for , with the pocket parks as well as other edible spaces book, Incredible Plant eg Grow a evolution by Europe and having been cultivated since the s consideration to aspects such as shape, color and throughout the town were not there and suffered Pam Warhurst and oanna Dobson Warhurst and in rance, and later, in the th Century it was sie (Watson et al., 200), not usefulness to from debris, dogwalking waste, and criminal Dobson, , about the history of IE, gives a being grown in the gardens of English nobles and residents. ad the landscape been edible, it can be activity. Because of their installation, now there description of this in Chapter 7, “The Lost Arts”, sold in the streets of London Hyams, . against the law to gather food on public, council are flowers and fruit supporting biodiversity, and which discusses the loss of TK in England, such as Another reason that the landraces and heritage land, depending on how (picked versus dug up) there have been special events, incorporating the grafting of apple trees , and the predicament of plants are desirable, is due to the qualities such as and what part of a plant is being collected (fruit locals, for biodiversity awareness. Tourists and the associated cultivars: flavor and nutrition levels. Agriculturally common versus cuttings)). The people, disconnected from locals frequent these areas, dissuading issues of strains are easy to cultivate, transport and store. land and community, had little connecting them to criminality. lant harvesting has created new “In the past, more than 2,000 varieties of However, due to lengthy transportation and Todmorden itself, and as such, the population was opportunities for informal communication, such as apples were grown in the K but now our damage prevention efforts, strains can have withering away with emigration, low education the raspberry patch at the hospital (Brown, 20). large commercial concentrate on inferior flavor and nutritional value Lamikanra, levels, and crime). Not only that, the pollution Learning opportunities are part of the process, about ten common types, standard to locally grown edibles. from industrialiation had lowered the quality of and IE can be found in local school and elderly supermarket fare… not all fruit grows equally Studying the ETB plants of the area, questions life in the area (Warhurst and Dobson, 20). home gardens. Schools also have IE integrated well all over the country. A tree that produces regarding their feelings toward the plants were To address these problems, a basic philosophy of courses, such as and aquaponics), sweet, uicy eating apples in the warm asked during both site visits,. esponses were “kindness” was set, for fellow persons and the which is the circulation of nutrients to grow fish sunshine of Kent is likely to be hopeless in positive, such as “yes, I pick them vegetables and planet, as well as the idea that there is “power in and plants (akocy et al., 200). Food at the wet and windy Calderdale… tends to be very spices) and use them here”, and people want to small actions” ), such as propaganda planting in schools is sourced to IE, ensuring locallygrown, sharp and used only for cooking”… (Nick, a retain the ETB TK for future generations, as well small areas with labels naming plants, uses, and pestfree, organic food. Local businesses can cofounder of IET) “set about getting varieties as to share the rich cultural heritage associated harvest times and small to large events, with the harvest vegetables and herbs for use in their tough enough to withstand… our climate… with heritage plants, such as apple pie and hope that with perseverance, transparency and kitchens,) (Warhurst and Dobson, 20).IET had apple cultivars that originate in Yorkshire.” shepherd pie, and have embraced new ones, like confidence, the ideas would take root2). According a goal of using T, such as recipes and other uses, – Incredible, p. innovative food made with IET fruit, vegetables to a presentation during the first site visit by ary for ETB plants, and going beyond that, to teach and herbs, and sold at local businesses. Clear, a founder of IE, not waiting for permission their propagation, from forest gardens to grafting, The book contains chapters and recipes. to plant in an area reduces time lag caused by thus creating selfsufficiency and sustainable The maority of these recipes, though not waiting for permission from the governing agency environments intertwined with heritage traditional, give a way to use the ETB plants in or owner (Brown, 20). Also, the probability of appreciation. Ethnobotany is important in many the landscape – a landscape that was forgotten acceptance by the community is high, since IW ways for IE. It creates reasons for people to learn until recently. select guerilla planting areas by whether or not about each other and communicate to share T The heritage, or heirloom, cultivars of fruits and they have been neglected, and because, with time with tourists and newcomers22). It is generally a vegetables have a variety of positive aspects, such it has become increasingly easier to appropriate group of plants that are native or adapted to the as heightened flavor and olfactory qualities, igure White IET heritage strawberries, land due to support from the local government and area, so they can be harvested and cultivated climate adaption, and increased or different fruiting in ovember, . Photograph courtesy the public2). The organiation uses signs to while fitting into the natural environment without harvest periods, that engender encouragement to Estelle Brown. educate collectors about the name of the plant, strain on natural resources or ecological systems use them. In addition, they have cultural elements,

30 Journal of Environmental Information Science 2017-2 want to maintain their heritage and share it but when to harvest, how to use, and other useful Warhurst and Dobson, . Being useful plants, such as names that fit their uses and distinctions, did not know how22) (Warhurst and Dobson, 20). information. Finally, another essential aspect of they often have important roles in nature for typical of ETBs guyen, , such as apple Before the advent of IET, there were few local, their activities includes involving all areas of sustaining not only humans, but other animals, cultivars “Dog’s Snout” for its shape, and “Flower largescale events other than the annual community in what is referred to by IET as the such as pollinators and birds, as well by of the Town” because it ages easily and becomes Agricultural Show, held for over 00 years now7,). “three spinning plates”: of Education, Community, increasing their numbers in a generous way, we dry and powdery Warhurst and Dobson, . In addition, even if people had wanted to have this and Business,2) (Warhurst, 202). Through can increase biodiversity in urbanized areas. IET’s Estelle Brown submitted photographs to kind of event more often, the plant ingredients application of the IE sustainable development Although various plants are used by the the authors of an heirloom variety, ‘White Soul’ might be rare or have to be bought, because the actions by IET volunteers, the town was able to do organization, including nonnatives – they use ig., in the Edimental edible ornamental IET landscape was nonedible, with no basis in the a drastic turnaround. Descriptions of the former what is obtainable – respect is given to heritage garden on ovember th, . It is a strawberry sharing of cultural heritage, and had no use other state are that there were “prickly plants” all plants and plants that would increase the local with white fruit, fruiting in winter. It is one of the than for esthetic purposes, as is normal in modern around the new hospital, there was none of the biodiversity and retain species and cultivars in eight cultivars of ragraria vesca in this particular townscapes, as they are chosen in terms of landscaping on the Incredible reen oute, and accordance with their motto of “kindness”. The garden, which is an alpine strawberry native to functionality for landscape architecture, with the pocket parks as well as other edible spaces book, Incredible Plant eg Grow a evolution by Europe and having been cultivated since the s consideration to aspects such as shape, color and throughout the town were not there and suffered Pam Warhurst and oanna Dobson Warhurst and in rance, and later, in the th Century it was sie (Watson et al., 200), not usefulness to from debris, dogwalking waste, and criminal Dobson, , about the history of IE, gives a being grown in the gardens of English nobles and residents. ad the landscape been edible, it can be activity. Because of their installation, now there description of this in Chapter 7, “The Lost Arts”, sold in the streets of London Hyams, . against the law to gather food on public, council are flowers and fruit supporting biodiversity, and which discusses the loss of TK in England, such as Another reason that the landraces and heritage land, depending on how (picked versus dug up) there have been special events, incorporating the grafting of apple trees , and the predicament of plants are desirable, is due to the qualities such as and what part of a plant is being collected (fruit locals, for biodiversity awareness. Tourists and the associated cultivars: flavor and nutrition levels. Agriculturally common versus cuttings)). The people, disconnected from locals frequent these areas, dissuading issues of strains are easy to cultivate, transport and store. land and community, had little connecting them to criminality. lant harvesting has created new “In the past, more than 2,000 varieties of However, due to lengthy transportation and Todmorden itself, and as such, the population was opportunities for informal communication, such as apples were grown in the K but now our damage prevention efforts, strains can have withering away with emigration, low education the raspberry patch at the hospital (Brown, 20). large commercial orchards concentrate on inferior flavor and nutritional value Lamikanra, levels, and crime). Not only that, the pollution Learning opportunities are part of the process, about ten common types, standard to locally grown edibles. from industrialiation had lowered the quality of and IE can be found in local school and elderly supermarket fare… not all fruit grows equally Studying the ETB plants of the area, questions life in the area (Warhurst and Dobson, 20). home gardens. Schools also have IE integrated well all over the country. A tree that produces regarding their feelings toward the plants were To address these problems, a basic philosophy of courses, such as permaculture and aquaponics), sweet, uicy eating apples in the warm asked during both site visits,. esponses were “kindness” was set, for fellow persons and the which is the circulation of nutrients to grow fish sunshine of Kent is likely to be hopeless in positive, such as “yes, I pick them vegetables and planet, as well as the idea that there is “power in and plants (akocy et al., 200). Food at the wet and windy Calderdale… tends to be very spices) and use them here”, and people want to small actions” ), such as propaganda planting in schools is sourced to IE, ensuring locallygrown, sharp and used only for cooking”… (Nick, a retain the ETB TK for future generations, as well small areas with labels naming plants, uses, and pestfree, organic food. Local businesses can cofounder of IET) “set about getting varieties as to share the rich cultural heritage associated harvest times and small to large events, with the harvest vegetables and herbs for use in their tough enough to withstand… our climate… with heritage plants, such as apple pie and hope that with perseverance, transparency and kitchens,) (Warhurst and Dobson, 20).IET had apple cultivars that originate in Yorkshire.” shepherd pie, and have embraced new ones, like confidence, the ideas would take root2). According a goal of using T, such as recipes and other uses, – Incredible, p. innovative food made with IET fruit, vegetables to a presentation during the first site visit by ary for ETB plants, and going beyond that, to teach and herbs, and sold at local businesses. Clear, a founder of IE, not waiting for permission their propagation, from forest gardens to grafting, The book contains chapters and recipes. to plant in an area reduces time lag caused by thus creating selfsufficiency and sustainable The maority of these recipes, though not waiting for permission from the governing agency environments intertwined with heritage traditional, give a way to use the ETB plants in or owner (Brown, 20). Also, the probability of appreciation. Ethnobotany is important in many the landscape – a landscape that was forgotten acceptance by the community is high, since IW ways for IE. It creates reasons for people to learn until recently. select guerilla planting areas by whether or not about each other and communicate to share T The heritage, or heirloom, cultivars of fruits and they have been neglected, and because, with time with tourists and newcomers22). It is generally a vegetables have a variety of positive aspects, such it has become increasingly easier to appropriate group of plants that are native or adapted to the as heightened flavor and olfactory qualities, igure White IET heritage strawberries, land due to support from the local government and area, so they can be harvested and cultivated climate adaption, and increased or different fruiting in ovember, . Photograph courtesy the public2). The organiation uses signs to while fitting into the natural environment without harvest periods, that engender encouragement to Estelle Brown. educate collectors about the name of the plant, strain on natural resources or ecological systems use them. In addition, they have cultural elements,

Journal of Environmental Information Science 2017-2 31 IET has invested effort into landscape with number of communities adopting the IE concept. rancois oillay took the idea of growing whether it e torism or indstry, that of a failed heritage plants, as per the boo Incredible, and The timeline begins in , after the egetales to share, ack to lsace illage in local economy n economy in this state fits the incorporating them into current local culture. n establishment of IET. The first arrow to the left is rance, and it was so poplar that the following focs of eneral ssemly, ite Visit , during the presentation as well as the the ubprime oan risis in the nited year he was receiing one iniry per day from lthogh there is a moement worldwide toward tour, heritage apples along the river, and tates of merica, which affected the international other commnities arhrst and oson, agricltre within commnities, the difference is traditional medicinal herbs in the hospital economy, including the , breeding desperation. y , there were more than ncroyales the randing and the technie which is pothecary arden on the Incredible reen oute For two years, IET was doing various planting and omestiles commnities in rance, and had estalished in , inclding food eents, sch as were shown. log entries on the IE Todmorden community activities, for eample, over events etended proects into renchspeaking frican initing poplar chefs to cook, parades with website document events associated with the were held in 2009 and 2010, over 50 ‘vegetable contries, costmes, all ages, and incorporating all essential eritage arden, heritage seeds and heritage tours’ were held for tourists, and nine UK he net arrow points to , when won leels of commnity in the “three spinning plates” tea,, all events promoting T or associated communities were listed as having been started as , ponds in the ational ottery to ild a of dcation, ommnity, and siness his plants. efore the tour during ite Visit , ary a result of IET. In , rince harles of ales food h and aaponics garden on school land,, ensres a tightknit action and spport system for Clear’s presentation recounted the desperation visited the town and IE as part of his tart and the ncredile reen ote, which rns as a renewal, planning and deployment arhrst and and need for a connection to heritage and culture campaign, to inspire people to live more main walkale way throgh the town, significantly oson, before IET began in . The interest had been sustainably, drawing local and national attention altering the landscape into a more artistic and ndependent ass edia there, however, townspeople did not yet have a in newspapers,,. Two publications had different ethnootanically oriented one n , am ne aim was to stdy the spread of the concrete plan of how to use the T for numbers for IE towns in the in , one said arhrst did a alk, aired online, which moement on a gloal scale y analying the economically and environmentally sustainable 16 and the other said there were “at least 20” reached people across the gloe ntil then, their relationships of local and gloal eents and media tourism, as well as sustainable development. t aull, , . It is assumed that this was actiity had een mainly limited to the , t srronding peaks of growth oinciding with first, despite efforts in bringing free food events to due to publication times differing with data this was a maor shift into gloal media, mass media epressions of improements in different areas in Todmorden, community gathering dates in any case, it is deduced that significant not only to odmorden and the , t odmorden, the moement has crossed orders in members, with the eception of children, were between and , there was first one IET, also to the world n , it was annonced that particlar interals of time, epanding the hesitant to oin in, and had little nowledge about then there were , and subseuently IE towns there were commnities in the , and comple system into a gloal occrrence rrently growing food or even identifying it arhurst, in the , with the bubbles indicating the hndreds worldwide, inclding in rance there are estimated to e oer towns . owever, slowly, with the volunteers trend in Fig. . lso in , a French visitor, arhrst and oson, n they were worldwide that condct actiities attrited to connecting the community and businesses, as well interiewed, and in the rench docmentary ncredile dile as helping nursing homes and schools to become moie omorrow emain was released in lthogh holds many town wide eents each selfsufficient with and incorporation of rance, creating another gloally releant impact year, and significant eents associated with T into new and traditional plants, there is T ccording to the the nternet oie precede spikes in increases in otside commnity associated with this geographic area as well as ataase wesite, within the first weeks, it adoption of the concept s can e seen in the evolving here,,,,,. study of Todmorden receied , iews alf a year later, graph, with significant eents, or with gloally before IE shows its many differences, which can be towns in rance ecame etwork towns significant eents, there are sseent increases viewed in Table . mall rural communities here are commnities crrently listed on the or steady increases in actiity n particlar, the worldwide hold similarities with the former rench wesite here are crrently estimated to gloal media eents, the alk y am Todmorden, including scant yearly community e approimately commnities referencing arhrst in and the initial screening of the events, social norms and economic situations commnity deelopment aspects to the movie “Demain” in France in , preceded maor arhurst and Dobson, . etwork, increases in interest in the etwork otside the . The effects of media and grassroots activity , coinciding with increases in what refers on local and global interest in Incredible Edible Figure IE communities worldwide over time to as “Vegetable Tourists”, tourists who come to Figure shows the increase in adoption of the IE utaposed with maor IET and global events. visit Todmorden’s IE system, some of whom have method for sustainable development in towns rrows show important events in the IE he reslts in ale and igre as well as in taken the information home and created their own worldwide. The following instances, also indicated movement timeline. umbers were estimated the accompanying tet, show the arios ways in s, arond the world his shows that in Figure , were collected from different sources, based on evidence collected over a twoyear period. which has affected change in odmorden and independent media can e a powerfl force with and the authors compiled and analysed them. umbers in circles are values, suares are conseently in the world ftre possiilities f sed strategically, in abelled arrows in the graph indicate important French data, and numbers lacing a shape Todmorden was not special in it’s suffering. This comination with an actie and clearly sstainale global events, or events preceding a spie in the represent other worldwide data totals. is a story that many isolated commnities hae, system, it shows that it can oost isitation and

32 Journal of Environmental Information Science 2017-2 IET has invested effort into landscape with number of communities adopting the IE concept. rancois oillay took the idea of growing whether it e torism or indstry, that of a failed heritage plants, as per the boo Incredible, and The timeline begins in , after the egetales to share, ack to lsace illage in local economy n economy in this state fits the incorporating them into current local culture. n establishment of IET. The first arrow to the left is rance, and it was so poplar that the following focs of eneral ssemly, ite Visit , during the presentation as well as the the ubprime oan risis in the nited year he was receiing one iniry per day from lthogh there is a moement worldwide toward tour, heritage apples along the river, and tates of merica, which affected the international other commnities arhrst and oson, agricltre within commnities, the difference is traditional medicinal herbs in the hospital economy, including the , breeding desperation. y , there were more than ncroyales the randing and the technie which is pothecary arden on the Incredible reen oute For two years, IET was doing various planting and omestiles commnities in rance, and had estalished in , inclding food eents, sch as were shown. log entries on the IE Todmorden community activities, for eample, over events etended proects into renchspeaking frican initing poplar chefs to cook, parades with website document events associated with the were held in 2009 and 2010, over 50 ‘vegetable contries, costmes, all ages, and incorporating all essential eritage arden, heritage seeds and heritage tours’ were held for tourists, and nine UK he net arrow points to , when won leels of commnity in the “three spinning plates” tea,, all events promoting T or associated communities were listed as having been started as , ponds in the ational ottery to ild a of dcation, ommnity, and siness his plants. efore the tour during ite Visit , ary a result of IET. In , rince harles of ales food h and aaponics garden on school land,, ensres a tightknit action and spport system for Clear’s presentation recounted the desperation visited the town and IE as part of his tart and the ncredile reen ote, which rns as a renewal, planning and deployment arhrst and and need for a connection to heritage and culture campaign, to inspire people to live more main walkale way throgh the town, significantly oson, before IET began in . The interest had been sustainably, drawing local and national attention altering the landscape into a more artistic and ndependent ass edia there, however, townspeople did not yet have a in newspapers,,. Two publications had different ethnootanically oriented one n , am ne aim was to stdy the spread of the concrete plan of how to use the T for numbers for IE towns in the in , one said arhrst did a alk, aired online, which moement on a gloal scale y analying the economically and environmentally sustainable 16 and the other said there were “at least 20” reached people across the gloe ntil then, their relationships of local and gloal eents and media tourism, as well as sustainable development. t aull, , . It is assumed that this was actiity had een mainly limited to the , t srronding peaks of growth oinciding with first, despite efforts in bringing free food events to due to publication times differing with data this was a maor shift into gloal media, mass media epressions of improements in different areas in Todmorden, community gathering dates in any case, it is deduced that significant not only to odmorden and the , t odmorden, the moement has crossed orders in members, with the eception of children, were between and , there was first one IET, also to the world n , it was annonced that particlar interals of time, epanding the hesitant to oin in, and had little nowledge about then there were , and subseuently IE towns there were commnities in the , and comple system into a gloal occrrence rrently growing food or even identifying it arhurst, in the , with the bubbles indicating the hndreds worldwide, inclding in rance there are estimated to e oer towns . owever, slowly, with the volunteers trend in Fig. . lso in , a French visitor, arhrst and oson, n they were worldwide that condct actiities attrited to connecting the community and businesses, as well interiewed, and in the rench docmentary ncredile dile as helping nursing homes and schools to become moie omorrow emain was released in lthogh holds many town wide eents each selfsufficient with local food and incorporation of rance, creating another gloally releant impact year, and significant eents associated with T into new and traditional plants, there is T ccording to the the nternet oie precede spikes in increases in otside commnity associated with this geographic area as well as ataase wesite, within the first weeks, it adoption of the concept s can e seen in the evolving here,,,,,. study of Todmorden receied , iews alf a year later, graph, with significant eents, or with gloally before IE shows its many differences, which can be towns in rance ecame etwork towns significant eents, there are sseent increases viewed in Table . mall rural communities here are commnities crrently listed on the or steady increases in actiity n particlar, the worldwide hold similarities with the former rench wesite here are crrently estimated to gloal media eents, the alk y am Todmorden, including scant yearly community e approimately commnities referencing arhrst in and the initial screening of the events, social norms and economic situations commnity deelopment aspects to the movie “Demain” in France in , preceded maor arhurst and Dobson, . etwork, increases in interest in the etwork otside the . The effects of media and grassroots activity , coinciding with increases in what refers on local and global interest in Incredible Edible Figure IE communities worldwide over time to as “Vegetable Tourists”, tourists who come to Figure shows the increase in adoption of the IE utaposed with maor IET and global events. visit Todmorden’s IE system, some of whom have method for sustainable development in towns rrows show important events in the IE he reslts in ale and igre as well as in taken the information home and created their own worldwide. The following instances, also indicated movement timeline. umbers were estimated the accompanying tet, show the arios ways in s, arond the world his shows that in Figure , were collected from different sources, based on evidence collected over a twoyear period. which has affected change in odmorden and independent media can e a powerfl force with and the authors compiled and analysed them. umbers in circles are values, suares are conseently in the world ftre possiilities f sed strategically, in abelled arrows in the graph indicate important French data, and numbers lacing a shape Todmorden was not special in it’s suffering. This comination with an actie and clearly sstainale global events, or events preceding a spie in the represent other worldwide data totals. is a story that many isolated commnities hae, system, it shows that it can oost isitation and

Journal of Environmental Information Science 2017-2 33 disseination of inforation worldwide2, and a tie without landscape, its incorporation for longter sustainabilit, but its preise is far even create feedbac11 into counit planning can have deepl ore cople than that of food his supports the CK 2 ffects on odorden through positive sociological and environental effects, idea that, in its siplicit, is a foothold with e would lie to than volunteers and residents of landscape including the preservation and evolution of which to begin to change15 n and the odorden for their tie and sharing nother ai of this stud was to research the cultural heritage, increased biodiversit, and etwor, we see word of outh and local events differences between odorden in 2016 and counit resilience through sustainabilit hus, are powerful forces, and even ore so when odorden in 200, and we did this through a the stor of is an iportant arer in the cobined with the eplosive effect of edia nce 1 C 002009 updated C usiness ieline Credit crunch to downturn twoear stud based on e ideas and obectives histor of success of sstesbased change in a has connected the three fundaental eleents httpnewsbbccou1hibusiness 521250st, of the sustainable developent organiation, counit, and serves as a blueprint for use in of counit, learning, and business, it creates a 025201 referred 2 ncredible dible odorden, with data siilarl affected counities web of resilience against possible econoic and C orld 0902010 issued rince Charles visits sustainable proects in odorden collected over that period fro ultiplesources h the oveent was successful in environental probles, and this web also serves httpwwwbbcconewsuengland bradford west he changes to to odorden show those of a odorden as a foundation fro which and with which other orshire112200, 11112015 referred cople sste a town and counit are he issue of a desire for change in depressed things can grow, including other oveents lie outiue cler, shopowner, and volunteer 922015 ite isit 1, odorden, interviews changed culturall, and adapt to the nonlinear counities but not nowing how or having the ransition owns and low ood15 nterview n enabaile, ed, ite isit 1, changes in new and traditional ethnobotanical hopes to succeed are a big issue o et al, 201 ncredible dible odorden rown, 109201 updated ncredible heritage seed surroundings arhurst and obson, 201 n this case, appeared, and changed things CCU saving afternoon, ncredible dible odorden log hrough teaching and learning of traditions new here were an special aspects to wh this httpswwwincredibleedibletodordencoublogsincred and old, in conunction with the use of new and happened that the authors dee iportant, such n this stud we aied to research the changes ibleheritageseedsavingafternoon 025201 referred 5 rown, 2015 ite isit 1, odorden our of reen heritage plants for biodiversit, such as alpine as, for eaple, the labeling of plants, or social associated with the integration of into the oute nterview nterview n enabaile, ed, strawberries, heirloo apples, and other useful events owever, we thin that two were odorden counit t was found that there ite isit 1, ncredible dible odorden botanicals fro the surrounding landscape, particularl iportant in cobination hese are have been significant changes cataled b the 6 rown, 9102015 1126201 ail corr CalderdaleCouncil 1110201 updated isit weaving them through events into the “Three the leadership aspects and the basic idea of food activities of e also aied to stud the trends Calderdale odorden vents and estivals Spinning Plates” of education, counit and was originall led b a arhurst, who is a associated with the distribution rate worldwide of httpswwwvisitcalderdalecoplanourstaeventsfest business, the town has enabled the envisioning of charisatic speaer, as can be seen in her with aor events e discovered that world ivals vctownvillages10, 1110201 referred Clear, 9102015 oorden ail corr a new, selfsustaining paradig for odorden, in al, and a few of her friends, for instance ar events do have a significant effect on adoption of 9 Clear, 2015 ite isit 1, resentation Unified turn increasing business and interest in the town Clear, stelle rown and ic reen ro the sste, as do aor edia events, but that Church, odorden in an upward spiral connecting the learning of observation and interviews, and actuall tie volunteer effort is essential for aintenance and 10 ion, C, and aurent, riters 2015 oorrow eain il ocuentar rance raide rance, “the Lost Arts”, recipes, ways of propagation, and ieorial, we have seen that with the support of stead growth n this grassroots wa, the people Cetera nternational 2016 in apan other was to relate to an eisting and evolving those around the, one charisatic person can can connect with their cultural heritage through 11 ion, C, and aurent, riters 2015 oorrow landscape, is building a deep relationship lead change a counit and that oftenties such eain n etrieved fro httpwwwidbco titlett956 between counit, plants and the landscape a catalst is necessar n particular, arhurst he ethod used in odorden is not ust a 12 ntwistle, 02201 updated ur land, our people, reener has a positive effect on societ owever, teaches ethods and epowers others, thereb benefit to the counit, but the actions of our tea our heritage ncredible dible odorden, logs food, and especiall culturall significant food in iediatel epanding her values through integrating the three fundaental aspects of httpswwwincredibleedibletodordencoublogsourla ndourpeo pleourteaourheritage 025201 referred ethnobotan as greener, goes one step further b communication. The IE “mantra” in ncredible counit into the edible and edicinal 1 raff, 10122011 issued Carrots in the car par also supporting and creating opportunities in (p.53) “‘action not words we are not victis and landscape created a lin into cultural heritage and adishes on the roundabout he deliciousl eccentric stor of the town growing its own veg, he ail ail societ for connections and resilience ole, 2006 don’t wait for permission”, shows this mentality allow for cultural growth beond the current httpwwwdailailcoufeailarticle202ccentri his evolutionar schea fits the concept of clearl n our interview25, she said that “sharing oent in tangent with the greener, thus ctownodordengrowingveghtl, 0510201 ref sustainable developent for 11 U eneral the story” was essential, and that “you can do it, creating unprecedented possibilities for a new ind 1 alifa Courrier 602016 issued odorden gricultural how will no longer be held in town ssebl, 2015, and is also appropriate for there, too.” She also said, “ you have to believe in of sociocultural evolution e believe that deeper httpswwwhalifacouriercounews todorden socioecological sstes theor ole, 2006 he people that they will catch you.” 25 er words and research into the activities currentl underwa in agriculturalshowwillnolongerbeheldintown1990 odorden of 200 was a sste based on inaction, other data show that with belief in others, the odorden, such as with the schools and the , 1110201 referred 15 erbillon, 60201 updated ncrduc selfvictiiation, and waiting for soeone else to oveent was able to spread auaculture facilit would benefit studies in ncroables Coestibles httpincreduclesincroables do soething a coon stor across the world in t is iportant to recognie that although the sustainable developent urther research in how coestiblesfr, 60201 referred sall counities lacing socioeconoic strength preise of local food is siple, the wa that new etwor counities are faring would 16 erbillon, 201, 116201 22201 ncroables Coestibles en rance, et le onde ail arhurst and obson, 201 ur ain finding combines the “three spinning plates” of counit also be beneficial to understand the pitfalls and Corr for the differences in ears was that, copared to is profound ransition own ideolog is iportant benefits in other counities 1 ncredible dible odorden 920201 updated

34 Journal of Environmental Information Science 2017-2 disseination of inforation worldwide2, and a tie without landscape, its incorporation for longter sustainabilit, but its preise is far even create feedbac11 into counit planning can have deepl ore cople than that of food his supports the CK 2 ffects on odorden through positive sociological and environental effects, idea that, in its siplicit, is a foothold with e would lie to than volunteers and residents of landscape including the preservation and evolution of which to begin to change15 n and the odorden for their tie and sharing nother ai of this stud was to research the cultural heritage, increased biodiversit, and etwor, we see word of outh and local events differences between odorden in 2016 and counit resilience through sustainabilit hus, are powerful forces, and even ore so when odorden in 200, and we did this through a the stor of is an iportant arer in the cobined with the eplosive effect of edia nce 1 C 002009 updated C usiness ieline Credit crunch to downturn twoear stud based on e ideas and obectives histor of success of sstesbased change in a has connected the three fundaental eleents httpnewsbbccou1hibusiness 521250st, of the sustainable developent organiation, counit, and serves as a blueprint for use in of counit, learning, and business, it creates a 025201 referred 2 ncredible dible odorden, with data siilarl affected counities web of resilience against possible econoic and C orld 0902010 issued rince Charles visits sustainable proects in odorden collected over that period fro ultiplesources h the oveent was successful in environental probles, and this web also serves httpwwwbbcconewsuengland bradford west he changes to to odorden show those of a odorden as a foundation fro which and with which other orshire112200, 11112015 referred cople sste a town and counit are he issue of a desire for change in depressed things can grow, including other oveents lie outiue cler, shopowner, and volunteer 922015 ite isit 1, odorden, interviews changed culturall, and adapt to the nonlinear counities but not nowing how or having the ransition owns and low ood15 nterview n enabaile, ed, ite isit 1, changes in new and traditional ethnobotanical hopes to succeed are a big issue o et al, 201 ncredible dible odorden rown, 109201 updated ncredible heritage seed surroundings arhurst and obson, 201 n this case, appeared, and changed things CCU saving afternoon, ncredible dible odorden log hrough teaching and learning of traditions new here were an special aspects to wh this httpswwwincredibleedibletodordencoublogsincred and old, in conunction with the use of new and happened that the authors dee iportant, such n this stud we aied to research the changes ibleheritageseedsavingafternoon 025201 referred 5 rown, 2015 ite isit 1, odorden our of reen heritage plants for biodiversit, such as alpine as, for eaple, the labeling of plants, or social associated with the integration of into the oute nterview nterview n enabaile, ed, strawberries, heirloo apples, and other useful events owever, we thin that two were odorden counit t was found that there ite isit 1, ncredible dible odorden botanicals fro the surrounding landscape, particularl iportant in cobination hese are have been significant changes cataled b the 6 rown, 9102015 1126201 ail corr CalderdaleCouncil 1110201 updated isit weaving them through events into the “Three the leadership aspects and the basic idea of food activities of e also aied to stud the trends Calderdale odorden vents and estivals Spinning Plates” of education, counit and was originall led b a arhurst, who is a associated with the distribution rate worldwide of httpswwwvisitcalderdalecoplanourstaeventsfest business, the town has enabled the envisioning of charisatic speaer, as can be seen in her with aor events e discovered that world ivals vctownvillages10, 1110201 referred Clear, 9102015 oorden ail corr a new, selfsustaining paradig for odorden, in al, and a few of her friends, for instance ar events do have a significant effect on adoption of 9 Clear, 2015 ite isit 1, resentation Unified turn increasing business and interest in the town Clear, stelle rown and ic reen ro the sste, as do aor edia events, but that Church, odorden in an upward spiral connecting the learning of observation and interviews, and actuall tie volunteer effort is essential for aintenance and 10 ion, C, and aurent, riters 2015 oorrow eain il ocuentar rance raide rance, “the Lost Arts”, recipes, ways of propagation, and ieorial, we have seen that with the support of stead growth n this grassroots wa, the people Cetera nternational 2016 in apan other was to relate to an eisting and evolving those around the, one charisatic person can can connect with their cultural heritage through 11 ion, C, and aurent, riters 2015 oorrow landscape, is building a deep relationship lead change a counit and that oftenties such eain n etrieved fro httpwwwidbco titlett956 between counit, plants and the landscape a catalst is necessar n particular, arhurst he ethod used in odorden is not ust a 12 ntwistle, 02201 updated ur land, our people, reener has a positive effect on societ owever, teaches ethods and epowers others, thereb benefit to the counit, but the actions of our tea our heritage ncredible dible odorden, logs food, and especiall culturall significant food in iediatel epanding her values through integrating the three fundaental aspects of httpswwwincredibleedibletodordencoublogsourla ndourpeo pleourteaourheritage 025201 referred ethnobotan as greener, goes one step further b communication. The IE “mantra” in ncredible counit into the edible and edicinal 1 raff, 10122011 issued Carrots in the car par also supporting and creating opportunities in (p.53) “‘action not words we are not victis and landscape created a lin into cultural heritage and adishes on the roundabout he deliciousl eccentric stor of the town growing its own veg, he ail ail societ for connections and resilience ole, 2006 don’t wait for permission”, shows this mentality allow for cultural growth beond the current httpwwwdailailcoufeailarticle202ccentri his evolutionar schea fits the concept of clearl n our interview25, she said that “sharing oent in tangent with the greener, thus ctownodordengrowingveghtl, 0510201 ref sustainable developent for 11 U eneral the story” was essential, and that “you can do it, creating unprecedented possibilities for a new ind 1 alifa Courrier 602016 issued odorden gricultural how will no longer be held in town ssebl, 2015, and is also appropriate for there, too.” She also said, “ you have to believe in of sociocultural evolution e believe that deeper httpswwwhalifacouriercounews todorden socioecological sstes theor ole, 2006 he people that they will catch you.” 25 er words and research into the activities currentl underwa in agriculturalshowwillnolongerbeheldintown1990 odorden of 200 was a sste based on inaction, other data show that with belief in others, the odorden, such as with the schools and the , 1110201 referred 15 erbillon, 60201 updated ncrduc selfvictiiation, and waiting for soeone else to oveent was able to spread auaculture facilit would benefit studies in ncroables Coestibles httpincreduclesincroables do soething a coon stor across the world in t is iportant to recognie that although the sustainable developent urther research in how coestiblesfr, 60201 referred sall counities lacing socioeconoic strength preise of local food is siple, the wa that new etwor counities are faring would 16 erbillon, 201, 116201 22201 ncroables Coestibles en rance, et le onde ail arhurst and obson, 201 ur ain finding combines the “three spinning plates” of counit also be beneficial to understand the pitfalls and Corr for the differences in ears was that, copared to is profound ransition own ideolog is iportant benefits in other counities 1 ncredible dible odorden 920201 updated

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36 Journal of Environmental Information Science 2017-2