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Not for the first time, Lalit Modi trended on on Thursday, though not for the right reasons. THE LIFE On morning radio, Anant and Saurabh of Radio Mirchi read an open letter to him, showing his hold on popular imagination. The Board of Control for in , or BCCI, fired a fresh salvo at Modi AND TIMES on Wednesday, expelling him “for life”. The BCCI is itself under criticism for not tackling a fixing OF LALIT scam that tainted President N Srinivasan’s son-in-law, among others. A look at Modi, architect of the cash-rich or MODI IPL, and his incredible run PRE-CRICKET AVATAR: RUNS MODI ENTERTAINMENT NETWORK, WHICH BRINGS ESPN TO INDIA

2005 Lalit Modi, son of K K Modi and a rank outsider to India's old boys' club of cricket, becomes vice-president of BCCI. Once ensconced, he quickly changes its fortunes, striking lucrative marketing and licensing deals that helped transform it into the world's wealthiest board.

Modi creates IPL, based on 20-20 cricket, with eight franchises snapped by Shah Rukh Khan and Mukesh Ambani, among others. They bid for the top 2008 players. Tournament is a hit, with cheerleaders and parties. Modi rubs shoulders with politicians, business tycoons and franchise owners.

2009 Modigoestoetotoewiththehomeminister overtheIPL schedule that clashed with the national elections. The tournament moves to in a matter of days, with the help of his extensive network

2010 Modi tweets on the ownership of a new franchise, Kochi. Media reports on political interference in the creation of the new team lead to the resignation of , then minister of state for external affairs StormyscenesinParliamentfollow. BCCI sacks Lalit Modi as IPL chairman citing IPLa $4.1-billion (~25,000 cr) financial irregularities. He leaves India enterprise by then

2011 IPL said to be losing lustre: The Premier League TV ratings fall, cost of franchises paid by team starts but does not get Indian owners up, teams yet to break even. An April $3.67 billion players as the BCCI suspects study by UK-based Brand Finance figures the IPL (~22,374 cr) Modi behind the league, brand is still worth: says a minister 2013 Fixing scandal hits IPL . BCCI expels Modi “for life” Source: Reuters