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Ncsoft (036570 KS) Game April 6, 2012 Company Report NCsoft (036570 KS) Game Daewoo Securities Co., Ltd. Guild Wars 2 likely to be more successful than Aion Chang-kwean Kim +822-768-4321 Increased foreign buying since the third CBT for Guild Wars 2 [email protected] Guild Wars 2 is a massively multiplayer online role playing game (MMORPG) that is being developed by NCsoftÊs wholly-owned subsidiary ArenaNet (based in the US). NCsoft conducted small-scale first and second closed beta tests (CBT) for the game in December. And the company carried out a 72-hour third CBT during March 24th~26th. Detailed content was unveiled during the third CBT, and NCsoft has received positive feedback from gamers. Some gamers even project that Guild Wars 2 could find more success than Diablo 3 (to be released by Blizzard Entertainment). Indeed, since the third CBT was completed, foreign investors have Buy (Maintain) been increasing their buying of NCsoft shares. Target Price (12M, W) 510,000 NCsoft is scheduled to begin pre-sales for Guild Wars 2 on April 10th (including pre- Share Price (04/05/12, W) 321,000 orders and pre-purchases) via the buy.guildwars2.com website. The game will be Expected Return (%) 58.9 available in three versions (a standard edition priced at US$59.99, a digital deluxe EPS Growth (12F, %) 109.7 edition at US$79.99, and a collectorÊs edition at US$149.99). All pre-sale buyers will Market EPS Growth (12F, %) 16.6 be allowed to participate in upcoming CBT events. NCsoft plans to hold a larger- P/E (12F, x) 18.9 scale fourth CBT at end-April. Market P/E (12F, x) 10.1 KOSPI 2,028.77 Outlooks for two potential blockbusters to become clearer in April Market Cap (Wbn) 7,016 The outlook for Guild Wars 2Âs CD sales should be clarified after the pre-sale and Shares Outstanding (mn) 22 the fourth CBT. Investors can gain access to information about order trends and Avg Trading Volume (60D, '000) 184 sales performances at online distribution channels via the gameÊs website. NCsoft Avg Trading Value (60D, Wbn) 53 Dividend Yield (12F, %) 0.3 confirmed that it will recognize US$48 (vs. retail price of US$59.99) in net revenues Free Float (%) 65.6 for each standard CD copy of Guild Wars 2 sold. Furthermore, NCsoft will generate 52-Week Low (W) 246,000 additional revenues via in-game item sales. Meanwhile, NCsoft plans to release 52-Week High (W) 386,000 additional scheduling details for Blade & Soul on April 21st. We forecast the third Beta (12M, Daily Rate of Return) 0.5 CBT for Blade & Soul to come in end-April. Price Return Volatility (12M Daily, %, SD) 2.7 Foreign Ownership (%) 27.8 Guild Wars 2’s website has drawn 9 times more visitors than Aion’s Major Shareholder(s) NCsoftÊs Aion recorded 1.5mn CD sales in the US and Europe in 2009. Guild Wars TJ Kim et al. (25.39%) 1Ês CD sales volume exceeded 7mn over the last three years. After comparing the NPS (9.21%) number of unique visitors to the Aion website in 2009 (in the two months before Treasury shares (9.02%) the pre-sale) to the number of unique visitors to the Guild Wars 2 website, we Price Performance found that the number of visitors to the Guild Wars 2 website (178,000) has far (%) 1M 6M 12M exceeded the Aion figure (21,000). As such, we believe that Guild Wars 2 CD sales Absolute 14.2 2.1 25.2 are highly likely to surpass AionÊs. We assume that Guild Wars 2 CD sales in the Relative 13.6 -19.7 29.9 US and Europe will reach 3.12mn in 2012. Key Business Lineage 1 (35.9%) Lineage 2 (9.2%) Aion (33.6%) § Earnings & Valuation Metrics Overseas (19.2%) FY Revenues OP OP Margin NP EPS EBITDAFCF ROE P/E P/B EV/EBITDA Share price 160 KOSPI (Wbn) (Wbn) (%) (Wbn) (Won) (Wbn) (Wbn) (%) (x) (x) (x) 140 12/10 515 251 48.7 174 7,985 265 200 24.1 26.1 5.7 15.1 120 12/11 500 197 39.4 177 8,104 207 7 19.9 37.9 7.1 29.3 100 12/12F 753 388 51.6 372 16,998 406 367 32.6 18.9 5.4 14.8 80 12/13F 960 527 54.9 504 23,044 538 460 32.7 13.9 4.0 10.4 60 12/14F 1,071 598 55.9 589 26,957 607 506 28.8 11.9 3.0 8.4 40 Note: All figures are based on non-consolidated K-IFRS; NP refers to net profit attributable to controlling 3/11 7/11 11/11 3/12 interests, Source: Company data, KDB Daewoo Securities Research estimates Analysts who prepared this report are registered as research analysts in Korea but not in any other jurisdiction, including the U.S. April 6, 2012 NCsoft Figure 1. Monthly unique visitors trend of Guild Wars 2Ês official site (guildwars2.com) (2/11~2/12) ('000) Limited beta test in the U.S. and Europe 200 Unique visitors at guildwars2.com 1st CBT in the U.S. and Europe One billion applicants to CBT Korean demo unveiled at G-star in Busan 2 months before pre-purchase, 160 Games Week in France "Public Choice Award" 178,000 monthly unique visitors Eurogamer's Expo in the U.K. "Editor's Game of the Show" 3rd CBT (March 24~26th) Pax Prime in the U.S. 120 Start pre-purchase (April 10th) GamesCom in Germany ComicCon in the U.S. 4th CBT (End of April) Commercialization 80 40 0 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11 11/11 12/11 1/12 2/12 Source: Compete.com, KDB Daewoo Securities Research Figure 2. Monthly unique visitors trend of AionÊs official site (aiononline.com) (9/08~9/09) ('000) Commercialization 250 Unique visitors at aiononline.com 1st & 2nd OBT 221,000 monthly unique visitors 200 GamesCom in Germany 5th & 6th CBT 150 3rd & 5th CBT 100 Start pre-purchase Beta key sale 2 months before pre-purchase, 50 21,000 monthly unique visitors 0 9/08 10/08 11/08 12/08 1/09 2/09 3/09 4/09 5/09 6/09 7/09 8/09 9/09 Note: The numbers of unique visitors to Battle.net/d3 cannnot be checked on Compete.com and the ones for Diablo3.com are too small to be used. Source: Compete.com, KDB Daewoo Securities Research Figure 3. Monthly unique visitors trend of BlizzardÊs official site (us.blizzard.com) (2/11~2/12) ('000) 800 Unique visitors at us.blizzard.com Start pre-purchase of Diablo 3 (March 15th) Commercialization of Diablo 3 (May 15th) 600 412,000 400 200 0 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11 11/11 12/11 1/12 2/12 Source: Compete.com, KDB Daewoo Securities Research KDB Daewoo Securities Research 2 April 6, 2012 NCsoft Figure 4. Monthly unique visitor indicator trend of ÂWarcraft 3Ê official site (worldofwarcraft.com) (2/11~2/12) ('000) 1,000 Unique visitors at worldofwarcraft.com 800 600 358,000 400 200 0 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11 11/11 12/11 1/12 2/12 Source: Compete.com, KDB Daewoo Securities Research Figure 5. NCsoftÊs new game momentum and share price trend (W) (Wbn) Blade & Soul 's Chinese version trailer 440,000 Share price (L) Guild Wars 2 demonstrated at ComicCon game show in the U.S. 150 Blade & Soul introduced at ChinaJoy game show in China shown at Tencent Game Carnival Operating profit (R) Guild Wars 2 Limited beta test in the U.S. and Europe Export contract of Blade & Soul (to China) Plans to relaunch Lineage 1 and 2 in China One billion applicants to Guild War 2 CBT Blade & Soul 1st CBT in Korea 120 Blade & Soul 330,000 demonstrated in G-star game show Guild Wars 2 1st CBT in Korea in the U.S. and Europe Guild War 2 unveiled in GamesCom Guild Wars 2's Korean demo unveiled at G-star in Busan Aion commercialization in the U.S. and Europe in Germany 90 Aion commercialization in Japan, Taiwan Guild Wars 2 and Wildstar introduced at Paris Games Week 220,000 Aion OBT, commercialization in China Guild Wars 2 won Eurogamer's "Game of the Show" 60 in the U.K. Pax Prime in the U.S. Blade & Soul 2nd CBT Aion OBT, Success of Guild Wars 2 and Wild Star unveiled at GamesCom 110,000 commercialization Lineage 1's microtransaction game show in Germany in Korea 30 Blade & Soul Aion CBT unveiled in G-star game show Upcoming schedules in China in Korea Blade & Soul's 3rd CBT, OBT and commercialization in 1H12 Guild Wars 2's CBT in March~April; commercialization in 2H12 in the U.S. and Europe 0 0 1/08 7/08 1/09 7/09 1/10 7/10 1/11 7/11 1/12 7/12 Source: KDB Daewoo Securities Research KDB Daewoo Securities Research 3 April 6, 2012 NCsoft NCsoft (036570 KS/Buy/TP: W510,000) Comprehensive Income Statement (Summarized) Statement of Financial Condition (Summarized) (Wbn) 12/11 12/12F 12/13F 12/14F (Wbn) 12/11 12/12F 12/13F 12/14F Revenues 500 753 960 1,071 Current Assets 740 1,133 1,612 2,134 Cost of Sales 95 126 151 163 Cash and Cash Equivalents 169 521 967 1,472 Gross Profit 405 627 809 908 AR & Other Receivables 63 95 122 136 SG&A Expenses 208 238 283 310 Inventories 0 0 0 0 Operating Profit (Adj) 197 388 527 598 Other Current Assets 16 24 31 34 Operating Profit 197 388 527 598 Non-Current Assets 425 472 506 568 Non-Operating Profit 26 72 97 131 Investments in Associates 4 4 4 4 Net Financial Income -25 -29 -44 -63 Property, Plant and Equipment 335 327 320 314 Net Gain from Inv in Associates 0 0 0 0 Intangible Assets 18 8 4 2 Pretax Profit 220 460 623 729 Total Assets 1,165 1,605 2,118 2,702 Income Tax 44 88 120 140 Current Liabilities 139 210 267 298 Profit from Continuing Operations 177 372 504 589 AP & Other Payables 9 14 18 20 Profit from Discontinued Operations 0 0 0 0 Short-Term Financial Liabilities 0 0 0 0 Net Profit 177 372 504 589 Other Current Liabilities 130 196 249 278 Controlling Interests 177 372 504 589 Non-Current Liabilities 56 88 81 88 Non-Controlling Interests 0 0 0 0 Long-Term Financial Liabilities 0 0 0 0 Total Comprehensive Profit 174 369 501 586 Other Non-Current Liabilities 37 68 62 69 Controlling Interests 174 369 501 586 Total Liabilities 196 297 348 386 Non-Controlling Interests 0 0 0 0 Controlling Interests 969 1,308 1,769 2,316 EBITDA 207 406 538 607 Capital Stock 11
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