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Gamescom Colonia 20-24 De Agosto De 2019 INFORME IF DE FERIA 2019 Gamescom Colonia 20-24 de agosto de 2019 Oficina Económica y Comercial del Consulado General de España en Düsseldorf INFORME IF DE FERIA 11 de septiembre de 2019 Düsseldorf Este estudio ha sido realizado por Fátima Lara Sánchez Bajo la supervisión de la Oficina Económica y Comercial del Consulado General de España en Düsseldorf Editado por ICEX España Exportación e Inversiones, E.P.E., M.P. NIPO: 114-19-041-8 IF GAMESCOM 2019 Índice 1. Perfil de la Feria 4 1.1. Ficha técnica 4 2. Descripción y evolución de la Feria 7 2.1. Plano de la feria y productos representados 9 2.2. Expositores 10 2.3. Participación española 11 2.4. Visitantes 11 3. Tendencias y novedades presentadas 13 4. Valoración 14 4.1. Del evento en su conjunto 14 4.2. De la participación española 14 4.3. Recomendaciones 15 5. Anexos 17 3 Oficina Económica y Comercial de la Embajada de España en Düsseldorf IF GAMESCOM 2019 1. Perfil de la Feria 1.1. Ficha técnica Gamescom Fechas de 20-24 de agosto 2019 celebración del evento Fechas de la próxima 25-29 de agosto 2020 edición Frecuencia, Anual, 11ª edición periodicidad Ámbito Internacional Perfil del visitante Consumidores finales y profesionales del sector relacionados con las siguientes actividades: Desarrollo Software, plataformas y tecnologías Componentes y accesorios Merchandising Telecomunicaciones e Internet Edutainment e infotainment Juegos de entretenimiento Sector de la feria Videojuegos Koelnmesse GmbH Messeplatz 1 50679 Colonia Teléfono: (+49) 221 821-0 Contacto de la organización Fax: (+49) 221 821-2574 [email protected] www.koelnmesse.de 4 Oficina Económica y Comercial de la Embajada de España en Düsseldorf IF GAMESCOM 2019 Horario de la feria Zona Business Zona Entertainment Martes- Miércoles - jueves 9.00h – 20.00h 10.00 h – 20.00h Viernes - sábado Cerrado 10.00 h – 20.00h Precios de entrada Miércoles- viernes Sábado Pase de día 13,5 € 18,5 € Pase de día reducido 8,5 € 12,5 € Precio del espacio Zona Entertainment Alquiler del stand Terraza (abierto por Esquina (abierto por un lado) dos lados) hasta 150 m2 134 €/m2 140 €/m2 hasta 500 m2 118,5 €/m2 124 €/m2 Alquiler del stand Con 2 esquinas Isla Hasta 150 m2 145 €/m2 152 €/m2 Hasta 500 m2 129 €/m2 134,5 €/m2 Entre 501-1.000 m2 113€/m2 118,5 €/m2 Desde 1.001 m2 90,5 €/m2 95,5 €/m2 Zona Business Con stand en la zona entertainment Dimensiones 12 – 20 m2 >20 m2 Cuota de participación 195 €/m2 185,5 €/m2 Construcción propia del 88 €/m2 stand: 5 Oficina Económica y Comercial de la Embajada de España en Düsseldorf IF GAMESCOM 2019 Sin stand en la zona entertainment Dimensiones 12 – 20 m2 >20 m2 Cuota de participación 242,5 €/m2 231,5 €/m2 Construcción propia del 134 €/m2 stand: Costes adicionales: Recargo por reserva tardía: 15€ 2 plantas: 48€ Espacio al aire libre: 64,5 – 69,5€ Tarifa fija por energía y AUMA: 9€/ m2 y 0,6€/m2 2 Primera participación como expositor: 35,5€/m Paquete de marketing: 260€ Superficie 220.000 m2 Servicios Incluidos: Inserción en el catálogo de expositores y en la página web de la feria, servicio de correo electrónico, inserción en el directorio de productos de la feria Opcionales: Parking, salas de ordenadores, centro de atención al expositor, centro de atención al visitante, centro de atención a la prensa internacional, sala de prensa, gestión de construcción, centro de construcción de stands, centro de reservas hoteleras… Otras ferias Electronic Entertainment Expo (E3): www.e3expo.com relacionadas Paris Games Week: www.parisgamesweek.com Penny Arcade Expo (PAX): www.paxsite.com Tokyo Game Show: https://expo.nikkeibp.co.jp/tgs/2018/exhibition/english/ 6 Oficina Económica y Comercial de la Embajada de España en Düsseldorf IF GAMESCOM 2019 2. Descripción y evolución de la Feria La feria Gamescom es considerada la plataforma principal para la industria europea de los videojuegos y una de las principales ferias del sector a nivel mundial. Se celebra con una periodicidad anual en la ciudad alemana de Colonia, generalmente a finales de agosto. En 2019 ha tenido lugar su undécima edición. En ella, los casi 1.200 expositores participantes presentan en sus 11 salas de exposición y 218.000 m² de superficie las novedades y principales tendencias del sector. A lo largo de la feria más de 373.000 visitantes de todo el mundo (y 31.300 visitantes profesionales del sector, según los datos oficiales) hicieron de Colonia un punto de encuentro clave para la industria de los videojuegos, cifra superior a la edición previa de 2018 y récord hasta el momento. También ha sido récord la cifra de expositores, que en 2019 ha ascendido a un total de 1.153, provenientes de más de 50 países. A lo largo de los días de la feria, Colonia ha albergado los siguientes eventos: Lunes 19 agosto: Google Stadia Connect / Ubicación: Livestream desde las 19 h. Gamescom: Opening Night Live / Ubicación: Kölner Messehalle Courage Cologne 2019 / Ubicación: Meltdown Cologne desde las 20 h. Martes 20 agosto: Dutch Drinks en el Pabellón de Holanda, Hall 4.1 (Stand A65/B70) Korea Pavilion Networking Event en el pabellón de Corea, Hall 3.2 (Stand C40/F49) Famobi Chill&Grill 2019 / Ubicación: Famobi GmbH (16:30 - 23:59 h.) #beanscom 2019 – Noche de juegos en Meltdown (20:00 – 1:00 h.) Miércoles 21 agosto: Games/Bavaria Frühstücksempfang / Ubicación: Hall 4.1, Stand A-21/B-30) Fiesta Expositores Gamescom 2019 / Ubicación: Tanzbrunnen Köln Paymentwall 8th Annual Gamescom Boat Party / Ubicación: Landebrücke (Docking Station) Nº. 3 am Kölner Altstadtufer, Frankenwerft (a las 19 h. el boarding, y la salida desde las 20 hasta las 23 h.). Kakao Games Gamescom Night Party 2019 desde las 20 h. 7 Oficina Económica y Comercial de la Embajada de España en Düsseldorf IF GAMESCOM 2019 Black Desert PlayStation 4 Launch Party / Ubicación: Hard Rock Café Köln (19:30-23 h.) Media Molecule Community Meetup / Ubicación: Hall 7.1 en el stand de Sony (17–18 h.) Hi-Rez After-Party / Ubicación: Rheinloft Colonge Life is Strange 2 Community Event / Ubicación: en el stand Square-Enix Game Tech Community Event / Ubicación: Jameson Distillery en Colonia (19-22 h.) Unreal Engine Gamescom Mixer 2019 / Ubicación: Joe Champs Deutz (18-20 h.) Xbox Open Doors / Ubicación: Gloria-Theater, Colonia Dead by Daylight Gamescom Meetup / Ubicación: Hexenhaus (18–22 h.) Jueves 22 agosto: Gamigo Gamers Party 2019 / Ubicación: Wartesaal am Dom (19-3 h.) gaYmescom: LGBT* meet-up / Ubicación: Barcelon Colonia (20-24 h.) Frontier Community Meet / Ubicación: Museo de chocolate de Colonia entre TBA Paradox Interactive Gamescom Fan Gathering / Ubicación: Little Link en Colonia (18-22 h.) Endless Space 2 Beer2gether / Ubicación: TBA GOG.com & CD Project Red Community Treffen / Ubicación: TBA Fallout 76 Community Camp / Ubicación: Meltdown Köln entre TBA Xbox Open Doors / Ubicación: Gloria-Theater, Köln (Freier Eintritt, hier gibt es alles Infos) ESL GAMESCOM: GET TOGETHER / Ubicación: Bumann & SOHN (21-5 h.) Viernes 23 agosto: Adventure-Treff Party 2019 / Ubicación: Poller Strandbar, Alfred-Schütte-Allee 34, 51105 Köln (Anmeldung TBA) Summoners War Köln Meetup / Ubicación: Meltdown Cologne zwischen 19:00 und 03:00 Uhr (Anmeldung vorher notwendig und nur mit Ticket via Eventbrite) Wargaming Player gathering 2019 / Ubicación: Die Kantine zwischen 20:00 und 03:00 Uhr (Anmeldung vorher notwendig und nur mit Ticket via Eventbrite) Jan Hegenberg CD-Release Aftershow Party / Ubicación: Blueshell, Luxemburgerstr. 32, Köln ab 20:00 Uhr (Tickets via Jan Hegenberg) Final Fantasy XIV Fan Gathering / Ubicación: TBA (Anmeldung vorher per E-Mail notwendig, genauere Infos gibt es hier) KARDS Community gathering / Ubicación: Dom im Stapelhaus zwischen 18:00 – 21:00 Uhr Dosenbeatz @ Gamescom 2019 / Ubicación: Wartesaal am Dom zwischen 20:00 und 05:00 Uhr (Tickets im Vorverkauf notwendig und nur via Eventbrite) Xbox Open Doors / Ubicación: Gloria-Theater, Köln 8 Oficina Económica y Comercial de la Embajada de España en Düsseldorf IF GAMESCOM 2019 Sábado 24 agosto: GAMESCOM Family-Workshop: Robótica con mBot / Ubicación: Hall 10.2 Familias con niños en el stand HABA CDPR Community / Cosplay meetup / Ubicación: Hall 5.1 Cosplay Village (12.30 – 13.30 h.) KINGDOM HEARTS Orchestra World of Tres / Ubicación: Filarmónica de Colonia desde las 20 h. Elder Scrolls Online Taverne / Ubicación: Herbrand’s Ehrenfeld (19 – 1 h.) BarCitizen Germany @GamesCom 2019 / Ubicación: Marx & Engels (18-23 h.) 2.1. Plano de la feria y productos representados A continuación, se muestra el mapa de la feria con la distribución de los pabellones por áreas. El área azul está dedicada a los pabellones de entretenimiento donde se podían ver espectáculos y actuaciones en vivo, visitas de jugadores internacionales y donde se podían probar los juegos presentados. Por otro lado, el área morada indica la zona de negocios dirigida en exclusiva a los profesionales del sector. 9 Oficina Económica y Comercial de la Embajada de España en Düsseldorf IF GAMESCOM 2019 Las temáticas o áreas de las que se podían encontrar expositores son las siguientes: Desarrollo Juegos de entretenimiento Plataformas y tecnologías Edutainment Componentes y accesorios Infotainment Merchandising Softwares Telecomunicaciones e Internet Asociaciones e instituciones Proveedores de servicios públicas Cuidado, limpieza y reparación Medios de comunicación Educación 2.2. Expositores La undécima edición de la feria ha contado con un resultado récord en su número de expositores: 1.153 expositores procedentes de más de 50 países, un 11% más que el año anterior. Si se observa el gráfico con la evolución del número de expositores, se percibe que esta feria atrae cada año a más profesionales del sector, especialmente participantes extranjeros, lo que constata su posición de liderazgo en el ámbito internacional.
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